2022: the year BYOD policy finally became mainstream? 

Towards the end of the 2010s, BYOD was considered on its way out. The balance between good data security and infringing on employees’ private lives was difficult to manage, and buy-in rates were low.

Now, however, employers are adopting BYOD in their droves. 

Why? 

If you’re thinking ‘COVID. Definitely COVID’, you’re about 90% of the way there. 

Of course, the shift to remote and hybrid working has played a huge role in widespread BYOD adoption. With employees adept at managing workloads using personal devices, and 97%  of workers looking to work remotely at least some of the time for the rest of their career, BYOD offers an IT policy that is flexible and easy to maintain.  

Equally, it’s not the only factor that has contributed: 

• The speed, resilience and availability of 5G make remote working significantly easier from a wider range of devices.
• Increasing usage of smart IoT to increase productivity, including smart speakers and enhanced wearables. With 1.3 billion projected subscriptions to IoT-related technologies in 2023, this is very much an emerging use case for BYOD.

With the increase in remote working since COVID and consumer tech evolving rapidly, now is the time to think about tightening up your BYOD policy, or creating one from scratch if you don’t have one already. Here’s what you need to know, with a bring your own device policy template included at the end of the article. 

What is BYOD policy?

According to the UK’s National Cyber Security Centre: 

“BYOD is the concept of employees using their personally owned device(s) for work purposes.

With BYOD, an organization has ownership of the corporate data and resources that may be accessed or stored on a device, but the device itself is the property of the user.”

Following on from this, a ‘bring your own device’ policy is the set of rules and regulations both employee and employer need to follow to make this work. Ultimately, it’s about maintaining a balance between your employees’ privacy and your IT security needs as an employer. 

You might be partially BYOD without even realizing it! For most businesses, the big use case is smartphones. If you’ve ever asked employees to use their smartphones for any work-related purpose, that’s a BYOD policy. This could include: 

• Running work social media accounts
• Installing employee apps, workplace instant messenger or any other internal comms tool
• Taking work-related calls
• Using it to track mileage, manage driving routes
• Expense filing (via uploading photos of receipts, for example)

In fact, you’re very much in the minority if your employees don’t use their personal phones for any business activity – 87% of companies depend on their employee’s ability to access mobile business apps from their personal smartphones.

What are the benefits of BYOD?

BYOD policies can:

• Save your business money on recurring hardware spend (bear in mind that most laptops will need to be replaced every few years, and that you’ll need to keep buying more as your business grows its headcount!)
• Help establish remote working as a viable option. New employees have everything they need to start immediately and aren’t held back by not having the right equipment. 
• Increase employee productivity, as people can work with whichever device best fits their needs and preferences.  

When managed well, BYOD is flexible, affordable, and accessible. Employees save time by working with the devices they like best, and you can implement a mobile-first approach without a huge expenditure on company smartphones. 

What are the challenges and risks of BYOD? 

The biggest issue BYOD workplaces face is data and device security. Whilst you can set up fair usage policies and train your employees in good security practices, you can’t completely dictate how they use their personal devices. 

Let’s say you have a BYOD policy and you’d like your employees to install a mobile intranet app on their personal smartphones. After initial installation, you have no direct control over: 

• How often each employee installs updates
• Where they take their smartphone
• Who uses the smartphone
• What else they install on their smartphone and how they use it

All of these are major security risks when it comes to corporate data. Whilst personal devices are increasingly a target for hackers, even the most mundane everyday accident can pose a threat. 

Did your employee leave their phone unlocked on the bus? 

Could children or other family members access work info by accident? 

Instances like these can pose a huge risk. You’re also relying on employees to have access to devices that will support the software you want them to use. This might be a fair assumption for some workplace demographics (salaried, management level employees) but shouldn’t be taken as a given. 

That’s why, if you’re serious about BYOD, you’ll need to give some serious thought to: 

• Making your policy comply with a wide range of device types 
• Providing adequate IT support for personal devices
• Creating a policy that is seen as fair by employees, and doesn’t infringe on their personal lives 

Creating a bring your own device policy

Want to benefit from the flexibility and cost savings BYOD offers, without turning your workplace into your IT security team’s worst nightmare? A solid BYOD policy is the answer. Follow these steps for a safe and secure workplace.

Preparing for and creating a BYOD policy: 5 steps to success

Decide which apps employees should be able to access from personal devices

In terms of risk, there’s a difference between your employee’s personal calendar tool, a project management solution and your business’s accounting app. Consider which level of security you’re comfortable granting access to in a less-regulated environment – you might want to keep systems with particularly sensitive info away from BYOD policies. 

Decide which personal devices your employees can use for a BYOD policy

Weigh up risk vs reward here. If you already have a policy for using company laptops and have an entire cupboard of them to distribute, you might be better off sticking with them. Be sure to consider the implications of smart speakers and IoT devices too. 

You might also want to impose an age limit on devices your employees use. Older devices that don’t support the latest software and operating system versions are a huge risk as weak points become well documented by hackers. 

Set up reasonable security controls

Again, this is a balancing act. Your employees are likely to be more than happy with some security protocols on their device – this helps protect their personal information too! Equally, they might become understandably bitter about completing a 15-factor authentication process every time they check their WhatsApp. 

You could start with a requirement to password protect their device, with biometrics if available, and add two-factor authentication for each business app they need to login to. A screen that locks after a set period of inactivity is also useful. 

Check your SSL certificates

An SSL certificate is a snippet of code on your web server that makes online communications more secure. If employees need to view confidential information such as financial accounts or sensitive personal info like payroll and benefits, an SSL certificate helps ensure they can do that safely. 

Mostly, this is a job for your IT team – but it’s good to be aware of it whilst drawing up the rest of your policy. 

Outline BYOD expectations for employees and provide training 

Your employees know how to use their own devices – but don’t take it as a given that they’re completely up to speed on the latest IT security know-how.

That’s why regular IT security training is vital. Cyber threats are constantly evolving, and what was good practice 18 months ago might be out of date today. Make it part of your onboarding process, and ensure that you have e-learning top-ups every year for maximum impact.  

BYOD Do’s and Don’ts

Looking for a quick guide to BYOD security? Share these do’s and don’ts with your employees as a handy reference!

DO

- Keep your passwords secure and change them regularly

- Use biometric features for device security if possible

- Download all updates as soon as you can – 40% of adults put this off, despite the fact out-of-date operating systems contributing to some of the biggest malware attacks in recent years

- Report any lost or stolen devices to IT within 24 hours

- Complete our refresher training regularly so you’re aware of the latest threats

DON’T

- Share your device passwords with anyone

- Screenshot or copy company data to other locations on your device

- Access systems that you don’t need to

- Access sensitive data in crowded areas without a screen protector

- Leave your device unattended for any length of time

BYOD policy examples

A basic, top-level BYOD template looks something like this: 

Introduction

Lay out what the policy is for and why it’s needed

Acceptable use

Explain what employees can and can’t do with a device used for BYOD

Supported devices

List what devices your IT team can support for BYOD access to business systems 

Security

Outline the security expectations for employees’ BYOD. 

Risks/disclaimers

Explain the risks of BYOD policy, what to do if a device is compromised, and how the business deals with security breaches. 

Want to see this BYOD template in action? Check out a real-world example here. 

BYOD policy: final thoughts

Plenty of businesses use BYOD solutions successfully, 24/7. With the right foundations, bring your own device can be a safe, accessible and flexible way of managing remote, hybrid and mobile workforces in particular. 

A solid BYOD policy is vital to unlocking these benefits. Too vague, and you risk security issues developing that you have no direct control over. Too overbearing, and your employees will start to resent it, disengage, and find workarounds. 

Set clear expectations, provide regular security training and be open to discussion with employees for the best results. Offering to pay a percentage of the value of the device each employee uses for work isn’t necessary, but it’s a nice touch that says “We appreciate what you’re doing for us”. And, in the long run, that will pay off significantly. 

Learn more about Blink, a workforce app designed to work perfectly on your employees’ own smartphones

A survey conducted by the American Association of Critical Care Nurses reported that 66% of respondents considered leaving their job due to the pandemic.

At first glance, it may seem like the pandemic is what caused frontline workers to feel burned out and leave their jobs, but Amanda Bettencourt, Ph.D. of the association, says,

“This was the stress test for an already stressed system.”

The employee experience for frontline workers has been overlooked for a long time. Finally, businesses are paying attention to how to improve internal communication for their frontline workers.

The truth is that frontline workers love creating a good customer experience. Matthew, a Registered Nurse at Denver Health, says,

“I love what I do. I chose this profession because I wanted to be on the frontline doing this, and there’s nothing else I want to do.”

If your frontline workforce is ignoring your company updates, it is definitely time to rethink your approach. However, before you completely overhaul your strategy, it is incredibly helpful to review a few successful internal communication examples to see exactly how top organizations are getting it right. Once you have that baseline, you can begin applying the improvement steps below.

But how can businesses make the work experience better for frontline workers?

Keep reading to learn how to motivate frontline employees and support them so they can do what they do best – taking care of your customers.

Here’s what we’ll cover:

• Benefits of empowering frontline staff
• How to improve internal communication on the frontline
• 1. Make communications accessible to everyone
• 2. Personalize communication
• 3. Make it easy to give and view feedback
• 4. Create a single source of truth
• 5. Streamline manual processes
• 6. Provide ongoing training opportunities
• 7. Ask frontline employees for their ideas
• 8. Check in regularly and in person
• 9. Celebrate achievements
• 10. Put yourself in their shoes
• Final thoughts: how to improve internal communication on the frontline

Benefits of empowering frontline staff

Many frontline workers love the work they do. Their job satisfaction comes from helping patients and creating a positive impact on customers.

Tina Cummings, Materials Technician at Baystate Noble Hospital, explains,

“We get a sense of accomplishment doing our part to keep folks safe. We find the supplies that they need and get it to them as quickly as possible.”

When your frontline staff feels connected and empowered, they can focus on delivering an excellent customer experience.

But, if your frontline workforce feels unsupported and unheard, employee morale can plummet and lead to burnout and a higher employee turnover rate.

If you want to improve customer satisfaction, it starts by caring for the employees who interact with customers and patients every day.

How to improve internal communication on the frontline

1. Make communications accessible to everyone
2. Personalize communication
3. Make it easy to give and view feedback
4. Create a single source of truth
5. Streamline manual processes
6. Provide ongoing training opportunities
7. Ask frontline employees for their ideas
8. Check in regularly and in person
9. Celebrate achievements
10. Put yourself in their shoes

1. Make communications accessible to everyone

According to a Frontline Employee Workplace Survey conducted by Yoobic, one in three frontline employees feel disconnected from the company. During the COVID-19 pandemic, companies had to make fast changes to business strategies and operations.

While these changes often affected frontline employees, they didn’t feel included or well-informed. More than 75% of respondents say that receiving internal communications through a mobile app would make them feel more connected to HQ.

2. Personalize communication

Including frontline employees in internal communications is an excellent start, but it won’t solve the problem entirely. More messages don’t automatically equate to higher employee engagement. You need to make sure that your messages are meaningful to frontline employees.

When you communicate significant changes to essential workers, make it easy to understand how any new initiatives will affect their daily work. Anticipate possible questions from frontline employees and answer them in your original message. This should be a key part of your internal communication plan anyway.

For example, if you’re implementing COVID-19 precautions in-store, let employees know how you’ll be supporting them with signage or website updates so they feel supported.

3. Make it easy to give and view feedback

Some initiatives look great on paper, but they don’t work in real-time with customers.

Ben Davis, a social worker in New York, told Time Magazine of a time when top-down pandemic precautions like remote contact made it more challenging to work and connect with individuals who suffer from mental illness symptoms like paranoia.

What seemed like a good idea at first was ineffective and became the source of concern for many frontline workers.

According to Davis,

“It was all very different and very confusing. I don’t know how well he – a patient – understood that I was doing it to help keep him safe.”

In this case, Davis’s feedback was heard. His team implemented changes focused on the long-term protection of frontline workers, such as allowing them to stop administering medication if gloves run out.

Employees on the frontline can feel frustrated if they don’t have access to the resources they need to do their jobs.You must give frontline workers a place to provide feedback and ensure they see that the feedback has been taken and processed.

4. Create a single source of truth

Consider using a mobile app to deliver your intranet or knowledge Hub so your deskless employees can access the right resources.

5. Streamline manual processes

A whopping 71% of frontline workers feel bogged down by repetitive manual tasks and paperwork. One part of motivating frontline employees involves letting them focus on work that creates impact, such as working with customers.

It may sound small, but spreading your admin work across multiple platforms means your frontline workers have to log into several websites to take care of repetitive work.

Respect your frontline workers’ time by consolidating administrative work into a single portal and automating manual processes.

6. Provide ongoing training opportunities

There’s a direct connection between growth opportunities and employee retention. Team members who see a future with your company are more likely to stay engaged and experience high levels of job satisfaction.

During onboarding, show your frontline workers there’s a clear path to growth in your company. Then, make sure they can easily access resources to help them build the skills they need to advance.

For example, clinic receptionists can develop skills to become Medical Assistants and then continue to advance to higher Medical Assistant levels (MA II, MA III) to earn a higher salary.

7. Ask frontline employees for their ideas

Take time during meetings to let people provide an overview of their projects, goals, and progress.

When dealing with customer feedback issues, you can also show your frontline staff you value their expertise by asking for their opinions and suggestions. Use polls and surveys to stay tuned into the customer experience through your frontline workforce.

8. Check in regularly and in person

Too many business leaders underestimate the importance of frontline workers. A grocery store bookkeeper describes his experience to New America as, “bosses come through. They don’t speak to you. They think they’re better than you…We are the ones that are helping you make this money.”

Leaders must schedule regular site visits, but you have to remember to acknowledge on-site and remote employees and genuinely listen to them.

Treat site visits as an opportunity to build relationships with frontline staff, show them that you’re there for them, and reinforce the idea of teamwork.

9. Celebrate achievements

Employee recognition is an integral part of motivating frontline employees. Take time to celebrate work-related achievements like promotions and personal milestones such as birthdays and anniversaries.

10. Put yourself in their shoes

Learning to empathize with your frontline workers creates a better work environment for everyone. Don’t assume the challenges you face in the office are the same your remote employees deal with every day.

Instead of making assumptions, ask your frontline employees questions about their experience and really listen when they tell you. Use questions like “How can I make it easier for you to get your work done?” to get actionable feedback from your frontline workforce.

Lead by providing support and proactively removing the obstacles that make it difficult for frontline workers to succeed.

Final thoughts: how to improve internal communication on the frontline

How many businesses could survive without their frontline workers? And still, they’re often overlooked and misunderstood.

Learning to motivate your frontline employees through empathy, communication, and support can transform your customer experience and overall business. Discover employee engagement for modern workforces with Blink today.

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“Dear Employee, your GTK forms are now Available in the YTG portal, Please fill them by Thu so they can be processed by MONDAY. Thank you!!!!”  

Internal messages like these are liable to confuse your audience.

Grammar mistakes, inconsistent capitalization, and workplace jargon make internal communications confusing. A lack of personalization and an ill-defined tone of voice make it unengaging.

The result? Your audience doesn’t understand your message — or chooses to ignore it because it holds no interest.

We know that ineffective communication costs businesses up to $15,000 per employee per year. So consistent, effective, and engaging communication has to be the standard.

An internal communication style guide helps your communicators post content that ticks all these boxes. Let’s look at what a style guide is — and how to create one — so you can ensure clear employee communication and a positive employer brand image.

What is a business communication style guide?

A business communication style guide is a document that details the content and writing standards you want internal communicators to stick to.

It includes rules on things like grammar, formatting, writing style, word choice, and tone of voice. It offers guidance on how to make content more interesting, relevant, and easy to digest. It may also provide information on how to create and format multimedia content.

Your internal communicators can refer to these standards whenever they create content, ensuring that everything is kept consistent, no matter who is writing or posting.

This makes your internal messages easier for employees to understand. It also supports your internal communication strategy. Because when employees are used to receiving clear and relevant messages, they’re much less likely to switch off from employee communications.

A style guide keeps everyone on the same page at all times. And it embeds a shared understanding of internal content creation throughout your company.

How to write your internal communication style guide: a template

Internal messages should be as concise as possible. The same goes for your internal communication style guide.

Nobody in your company wants to spend hours reading through a list of rules before they publish an internal communication message. So don’t be tempted to write reams.

It may help to look at style guide examples and templates — like the one we’ve included here — as inspiration. There’s broad consensus on what good internal messaging looks like. So most style guides contain a lot of the same information.

However, you will need to add company-specific guidance relating to your brand personality, tone of voice, and any particular language you want to use or avoid.

With all that in mind, here are the basic components you’ll need to include in your workplace communication style guide, along with some tips.

Introduction

The first section of a style guide is the introduction. It explains the basics of the guide, like how to use it, why it’s important, and what it includes.

The VA.gov style guide hits on all these points. It provides a straightforward experience for everyone, regardless of whether they’re viewing the guide for the first or tenth time.

To ensure people can use your guide as a reference, create a list of contents and use linked subheadings. That way, users can jump straight to the information they need.

A few internal communication principles

A good business communication style guide doesn’t just cover specific rules for workers to follow. It also shares the underlying internal communication principles behind those rules.

With knowledge of these principles, content creators can make the right editorial call, even in situations the guidelines don’t cover.

Here are some of the golden rules to include for content creators in your internal communication style guide.

Stick to the four Cs: Internal communication should be correct, clear, concise, and conversational. So fact check each piece of content. Ensure your primary message shines through. Say what you want to say in as few words as possible. And write in a way that reflects how real people talk to one another — using everyday words and phrases.

Understand your audience: Plan your content before you start writing. As you form an outline, ask yourself:

• What are the key things you want to convey?
• Who is this message for?
• What will the target audience want to know?
• What is their likely state of mind when consuming the content?

This will help you write cohesive content that gets to the point and answers employee questions.

Be clear and helpful: Break down complex messages into simple, bite-size chunks. Put the most important piece of information at the start of your content. Also, break up paragraphs and sentences to make them more digestible for readers.

Make it human: It’s much easier to connect with individual people than with an inanimate organization. So use words like “we” instead of your company name. And use the word “you” to talk to employees directly.

X Blink is looking for employees who want to volunteer with a local charity.

✓ We’re looking for employees who want to volunteer with a local charity.

X Employees can get involved by clicking this link.

✓ You can get involved by clicking this link.

Write inclusively: Only refer to a person’s disability, age, race, religion, gender, or sexual orientation if it’s relevant to the context of your content.

Grammar and punctuation

The third part of your internal communication style guide is all about the mechanics of writing.

Of course, you can’t cover every single grammar rule here. But you can give guidance regarding the most common grammatical errors and inconsistencies. Here are some ideas.

Ampersands: Don’t use ampersands (&), whether in titles, subtitles or the body of a message. Use the full word “and”.

Commas: Don’t forget to add the serial comma (also known as the Oxford comma), in lists of three or more items.

X In his award speech, Tom Cruise mentioned his parents, Steven Spielberg, and Martin Scorsese.

✓ In his award speech, Tom Cruise mentioned his parents, Steven Spielberg and Martin Scorsese.

Contractions: Contractions make your writing feel less formal. So use them in all your internal communications.

X We will have more news for you soon.

✓ We’ll have more news for you soon.

Be careful with common contraction errors. Writers often confuse “its” with “it’s”.

“Its” is used to show possession:

• The HR team has its away day on Monday.

“It’s” represents the phrase “it is”:

• It’s the HR team away day on Monday.

Also, avoid non-standard contractions like “should’ve” and “would’ve”.

Exclamation marks: Some writers are prone to using lots of exclamation marks. This can come across as overly informal or a little aggressive. However, the occasional exclamation mark can make a message seem more friendly. Be clear on whether and where you want communicators to use them.

Accuracy and spelling: Ensure that your content is free from errors. Use a spell-checker to catch mistakes you might have overlooked. And proofread everything before submitting it for publication or distribution.

Style and formatting

Style and formatting are all about how you want communicators to use language — and how you want them to present their message on the page.

Acronyms and abbreviations: These can cause confusion, particularly for new employees. So try to avoid them. When absolutely necessary, write the full version of the acronym or abbreviation the first time it appears in a piece of text.

For example:

• The customer experience (CX) team achieved their target this quarter.

Then use the acronym or abbreviation throughout the rest of the text.

In some cases, when an acronym or abbreviation is commonly used in the English language, you don’t need to spell the full word out.

Some examples: Mr, Ms, Ph.D

Capitalization: Use sentence case capitalization for page titles, subheadings, text links, and buttons.

X The Ultimate Internal Communication Style Guide

✓ The ultimate internal communication style guide

Remember that proper nouns (names of specific people, places, or organizations) are always capitalized, wherever they appear. And ALL CAPS should be avoided at all costs. They make a reader feel like you’re shouting at them. 

Dates and times: Dates are displayed differently in different countries. To avoid any confusion, write dates in their full format.

X 11/12/2026

✓ November 12, 2026

Don’t abbreviate days of the week or months of the year. For example, write “Monday” not “Mon” and “January” not “Jan”.  Also, write noon and midnight, rather than 12:00 p.m. and 12:00 a.m.

Bullet lists: Bullet lists make content easier to scan and understand. If there are three or more concepts in a sentence, try putting them in a bullet list instead.

When writing bullet lists:

• Capitalize the first letter of each bullet point
• Keep each list item short (no more than one or two lines)
• Use a parallel structure (start each point in the same way —for example, with a verb or a noun)

Links: The links you include in your content should feel natural and intuitive. They should show readers where to click and where the link will take them.

When creating links:

• Use descriptive language
• Hyperlink the most relevant text
• Avoid making the hyperlinked text too long

Headings and subheadings: Use headers and subheads to organize your content. This breaks text up and makes it easier to read.

Paragraphs and sentences: Keep the majority of your sentences and paragraphs short. Long blocks of text can be overwhelming for a reader, particularly if they’re reading content on a small mobile device screen. 

Here’s a quick rule of thumb:

• No more than 25 words in a sentence
• No more than three sentences in a paragraph

Numbers, weights, and measures: Write numbers one to nine as words. Write numbers 10, 11, 12, and so on as numerals. Write out fractions as words, using hyphens. For example, two-thirds or three-quarters.

Decide whether to write out or abbreviate weights, measures, and currencies. For example, decide between:

• % and percent
• kg and kilograms
• € and euros

Vocabulary: Highlight the correct form of commonly misspelled or incorrectly formatted words — particularly those your organization uses regularly. Ensure that your company name, company locations, and hyphenated words are written the same way across all content. 

Context-specific formatting: Perhaps news feed posts shouldn’t exceed a specified word count. Or you don’t want communicators to use emojis in emails. Explain any style and formatting rules related to the internal communication channels you use.

Writing voice and tone

This is where your business communication style guide is likely to feature lots of unique content. It’s all about the brand personality you convey — and how you make employees feel.

Start by thinking about your brand personality and values. Then, imagine your brand as a person.

Ask yourself how that person would speak and the kind of words they’d use. Perhaps their speech is polished and motivational. Or maybe they prefer to talk informally, throwing in the odd joke.

In this part of your internal communication style guide, describe what your brand personality is and isn’t. Also, give written examples that show communicators how to convey this personality across internal communications.

But remember that — while brand voice is a fixed thing — your tone can vary.

You may like to adapt your tone according to each communication channel and message format — or for different audience segments. If this is the case, give examples of how to adjust the tone for different scenarios.

Beyond the specifics of your brand voice and tone, there are a few foundations of good internal communication to keep in mind.

Use active voice: Using active voice instead of passive voice makes your employee communication more engaging and energetic.

X The training day was delivered by Amy.  

✓ Amy delivered the training day.

Be open and transparent: Transparent communication builds trust. This contributes to a positive company culture. So when creating internal communications, use a tone that is approachable and honest. Be as open as possible, particularly where mistakes have been made.

Also, invite employee feedback to respond to your communications. In doing so, you establish two-way communication, giving employees a voice and discovering useful perspectives.

Be respectful: As we mentioned earlier, inclusive language is essential for internal comms. Ensure you speak to all employees as equals. Don’t patronize and don’t highlight company hierarchy unnecessarily.

Be direct and to the point: Your employees want to learn the most important details of your message as quickly as possible. Keep your copy short without missing key information. Also, include a clear call to action so employees know what to do next.

Keep it positive: We’re not saying you should gloss over bad news. But where possible, use a positive tone when writing internal messages. Avoid cynicism and sarcasm.

Write with a conversational tone: Make text easy to understand by writing in Plain English. Pick short, simple words over long, complicated ones.

It can help to read your writing out loud. If you wouldn’t use particular words or sentence structures when talking to someone face-to-face, try editing your copy to make it more conversational.

For example:

X  Blink is a software solution for frontline-centric organizations.

✓ Blink is an employee app for companies with a big frontline workforce.

Multimedia content

Text may be the foundation of internal communications. But multimedia content is incredibly engaging for employees. 

If you regularly create content like videos, images, infographics, or audio, tell your team how this media should be presented. Here are some of the things you might like to cover.

Branding: If graphics and videos need to feature the company logo, company colors, or specific fonts, tell creators how you want them to incorporate your branding. Also, give guidance on whether stock photography is acceptable.

Quality and formats: Detail the minimum resolution of images, the maximum file size of multimedia content, the required quality of audio, and preferred file formats.

Accessibility: Give instructions on alt tags, contrasting color palettes, and any video caption requirements to ensure your multimedia content is accessible to all employees.

A final note on creating your internal communication style guide

An internal communication style guide acts as a reference. Your communicators can use it to improve your internal communication, making it more consistent, engaging, and effective.

Many of the guidelines in an internal communication style guide cover best practices. These can be applied to almost any organization. But you need to adapt your guide so it reflects your branding, your tone of voice, and the needs of your employees.

It can help to treat your guide as a work in progress. Once you have a guide in place, you can add to it. Any time you see an error or an inconsistency in your internal communications, update your style guide to prevent similar mistakes in the future.

We hope this template speeds up the creation of your internal communication guide. Good luck with your first draft!

Read more: 11 engaging ideas for your internal communication plan

PTO-maxxing: How to turn 15 days off into nearly 50 

The ultimate PTO hack to maximize your time off (that everyone will be asking you for!) 

Exclusive research and PTO mapping by the employee experience team at Blink has found a way for U.S. employees to turn 15 days of paid time off into nearly 50.

Most people use their PTO in one big chunk and wonder where it went. The smarter move? Stack your vacation days around federal holidays and weekends — and suddenly 15 days becomes nearly 50.

Here’s the exact playbook, holiday by holiday.

How to maximize U.S. paid time off in 2026 

You’ve got 15 days of PTO sitting in your account. Most people burn through them without thinking and end up with a handful of long weekends and one big trip. But there’s a smarter way to do this.

By placing your days around federal holidays and weekends, you can turn those 15 days into nearly 50 days off in a year. Not a loophole. Not a trick. Just knowing where to put the days you already have.

We mapped every US federal holiday in the calendar and built the optimal strategy around each one. Here's exactly what to book, and when.

The math behind it

Federal holidays are already yours. Weekends are already yours. The gap — the one or two working days sitting between them — is all you need to fill. Do that consistently across the year, and suddenly you’re not taking 15 days off. You’re taking 49.

That’s a 3x return on your PTO. Just from being strategic about placement. Here’s how to plan your PTO leave this year and submit that vacation request…

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One thing to note on Juneteenth: If your company doesn’t observe it as a holiday, skip that row and redirect those days to Thanksgiving or Christmas. Both give you 5 days off for 1–2 PTO days, which is the best return on the list.

Run this PTO strategy across the whole year, and here’s what you’re looking at:

15 PTO days placed strategically = up to 49 days off.

That’s three times the time off, from the same allowance you’ve always had. The only difference is where you put the days.

Most people don’t do this because they haven’t sat down and mapped it. We did it for you. Now all you have to do is book it.

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Working remotely hasn’t stopped Jessica from immersing herself in Blink’s vibrant culture. As a solution consultant for our US enterprise accounts, she’s been making waves since joining over two years ago. Whether visiting our Boston or London offices — or collaborating from her home in Pennsylvania — Jessica loves Blink’s agile, innovative, and positive environment.

Which Blink office do you work out of?

I'm one of the few fully remote employees, but I’ve still managed to visit both offices. I go to Boston more often — probably three or four times so far — and I’ve been to London twice. I’m based in Pennsylvania, roughly in the middle between Philadelphia and New York City.

I lived in New York City for ten years, but now I have three young kids, so we needed more space. Right now, for example, it's snowing outside and there are deer in my front yard — quite a change from the city!

What's your position at Blink?

I'm a solution consultant for enterprise accounts in the US.

How long have you been at Blink?

Just over 2 years now.

What initially attracted you to join Blink?

What drew me to Blink was partly the people I knew here — people I really respected. I thought if they were at this place called Blink, then I should be here, too. On top of that, Blink’s overall mission resonated with me. I’ve been selling software for a long time, usually to IT departments, and I never really saw the broader impact beyond making some people more productive.

But hearing how Blink improves the lives of frontline workers, who often receive little support — especially after everything that happened with COVID — made me realize how crucial they are. Unfortunately, many companies aren’t investing much in improving their experience, and that’s what we’re aiming to change: enhancing their work lives.

What's a project you are proud of from your time at Blink?

I have to say, there’s a major deal I worked on (which we haven’t announced yet) that was incredibly exciting from start to finish. I felt like we were entering the next phase of Blink. Just the fact that this huge company even considered us — and ultimately chose us — was amazing.

I loved seeing the teamwork and effort everyone poured in. At some point, every single team played a role — marketing, product, implementation, sales, pre-sales, legal, and more. So many people came together, and it was really fun to witness. It took about six months, with hundreds of meetings and around 20 demos — truly unbelievable.

How would you describe the company culture at Blink in 3 words?

I would say it's fast-paced, super-positive — which you don't see everywhere — and agile.

I chose “super-positive” because everyone is always open and happy. You never join a meeting — whether it’s an internal call or a customer call — without seeing smiles on people’s faces. Even though everyone’s busy, they’re still great to talk to and easy to connect with.

People here are also eager to help, and I think our customers pick up on that. They know we’re not just going to deliver reliable work — we’re going to brighten their workday, too. That positivity really carries over into our relationships with them.

What's one thing you're excited about for the future of Blink?

I'm excited to see how quickly we're growing in the US and how we'll continue to expand. I’m also really thrilled about what we've already accomplished and what we’re planning to do in retail and hospitality.

When I first joined Blink, we only had a handful of customers in that sector — some of them quite small. Now, seeing what we've achieved, what we're currently doing, and what we have planned for the future is incredibly exciting, especially in that space.

We've done amazing work in transit and healthcare so far, but retail and hospitality brands are more widely recognizable. I feel like this will bring greater awareness to all the good Blink is doing, and more people will hear about it simply because they can relate more to these public-facing companies.

Can you tell us about a recent initiative or program launch at Blink that you found particularly exciting? 

Our internal 12 days of Blinkmas gifts campaign was amazing — I’ve never seen another company do anything like it! The gifts were great, and I loved how excited everyone was to participate. I looked forward to it every morning, eager to see who won the previous day’s gift and what the newest gift was. It really made the lead-up to the holidays special.

I actually ended up winning a really cool prize: a donation to a charity of my choice. I chose a local charity that helps families in Bucks County, where I live in Pennsylvania.

Why do you work for Blink?

I love the people here — my daily team, my manager, and the fact that I can easily reach out to anyone in another department when I need something. I always know exactly who to contact, and they typically respond quickly, no matter the time of day. It’s a refreshing change from bigger companies, where requests can just vanish. At Blink, everything gets done efficiently.

I also work here because our product is amazing. I’m in it day in and day out, and it’s so fun to envision solutions for our customers — our product is incredibly straightforward to use. I’m impressed by how fast we roll out new features and develop enhancements, whether it’s based on our own plans or customer feedback. I’ve never been at a company that does it so quickly and so well. We work together to figure out what’s best for the next phase of Blink, always keeping our customers’ needs at the center.

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What makes him awesome?

Andy has such a positive attitude to his work. I can load him up with work as we are a very busy site and he comes back for more. He will always look to help the prisoners with fixes to their cell power as he is aware that's all they have. He assists all trades and gives great advice to the electrical supervisor. We're happy for the chance to recognize his hard work and valuable contribution. 

How has Blink helped in his role?

By sharing information which can help ours and other sites- for example cell call plates that cannot be smashed, and lights from another manufacturer. The sharing of this type of information is great for the company.

What does he want to do next?

Andy has conscientiously trained himself on the Test and Inspection course, meaning he will be able to assist the company with extra work on testing.

Nominated by: Simon Kemp, Deputy Site Manager

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