How Domino's transformed their internal comms strategy

Meet Domino’s

Domino’s is a global leader in the pizza delivery industry, operating in 90+ countries with 20,000+ stores worldwide. Known for its innovation and commitment to quality, Domino’s has grown into one of the most recognized brands in the world.

The challenge: A paper-based administrative headache

With thousands of employees spread across hundreds of locations — and the majority working on the frontlines — Domino’s needed a better way to connect with its people.

Important information wasn’t reaching team members consistently. Communication relied heavily on store managers to relay updates, and there was no central place for staff to access news, tools, or support. For a business that prides itself on speed, innovation, and quality, this was a problem.

Domino’s wanted a communication platform that would:

• Put relevant updates and resources in every employee’s pocket
• Enable direct, two-way communication with team members
• Strengthen connection and culture across locations

Why Blink: An engaging mobile platform

Blink stood out as a platform purpose-built for frontline teams — mobile-first, intuitive, and designed for connection at scale.

Key reasons Domino’s chose Blink:

• Frontline-first design: Blink was built for team members without corporate email addresses or regular desktop access, making it easy to roll out across stores.
• All-in-one platform: From corporate updates to local shoutouts, Blink centralized communications into one accessible app.
• Two-way communication: Leadership could share messages directly, and team members could react, comment, and contribute — giving them a real voice.

After launching Blink, team members finally had a way to connect with the brand and each other — no matter their role or location.

Unlocked: Direct-to-frontline communications

Enhanced adoption

Today, 94% of corporate store employees had activated their Blink accounts — a clear sign of how intuitive and relevant the platform felt to Domino’s frontline teams. The mobile-first design made it easy to roll out, and adoption quickly spread by word of mouth.

Everyday usage

More than 8 in 10 employees actively use Blink every month, showing that the platform isn’t just downloaded — it’s a daily part of life at Domino’s. From checking updates before a shift to celebrating team wins, engagement has stayed consistently high.

Easy communication

Blink gives every Domino’s team member a direct line to news, recognition, and each other — all from their phone. Corporate leadership can share updates instantly, store teams can connect across locations, and employees can access the tools they need, whenever they need them.

Looking ahead: Growing a culture of connection

With Blink, Domino’s transformed communication from a top-down cascade to a dynamic, two-way experience — one that gives every team member access, ownership, and a stronger connection to the brand.