Employee spotlight: Fabien Depasse

While staying in a hotel in Belgium, I ate half a cookie with my breakfast and left for a couple of hours to explore the city on foot. It was a large cookie, so I left it in my room thinking that I’d finish it when I get back.

But when I returned, it was gone. I called the front desk and they said housekeeping threw it away because they thought serving me a fresh one would be better. I contacted the kitchen, and found that they were already informed to deliver the cookie as soon as I called.

Do you see the quality of service and convenience I experienced because the front desk, housekeeping, and kitchen staff worked together and kept each other in the loop? And do you think I’d want to stay in that hotel again? Absolutely!

That’s the potential of good teamwork and collaboration. Working as a team, your employees can merge their unique talents and give your company a real competitive advantage. On top of that, cultivating teamwork skills helps you create a happy working environment for yourself and your workers.

In this article, we’ll take a closer look at what it means to work as a team, the importance of teamwork skills, and the top skills your team should have for effective collaboration.

What are teamwork skills?

Teamwork skills are the traits and abilities that allow you and your employees to work well with one another on a project or task.

If you’ve played a sport in school or joined a club at work, you may already be familiar with what it means to work as a team.

Most educational institutions try to incorporate these skills in students early on, since they lay the groundwork for all your future endeavors, whether professional or personal.

So “teamwork skills” is more like a blanket term encompassing qualities such as proper communication, active listening, and conflict management.

Why work as a team?

Teamwork isn’t just a fancy term to put on your website and posters in the office. It’s an integral part of your culture and business operations. Plus, it has a direct impact on your revenue.

As per a survey by EIU, when workers are not working as a team, the impact on overall revenue is serious. Over 33% of sales lost as a result were valued between $100,000 and $999,999.

No matter your industry or job role, the ability to work alongside others is crucial for you and your workers to contribute positively to the company.

Communication and collaboration among a team are the attributes that unite a group of diverse individuals towards common business objectives. And they make it more likely for organizations to achieve them.

Teamwork skills you need to work as a team

Your ability to work as a team depends on how well you instill and demonstrate the teamwork skills mentioned below. But if a skill doesn’t come naturally to you, worry not. All of these can be improved with the right teamwork development strategies.

Communication

Clear, steady, and efficient communication is critical to consistent teamwork. When team members inform, educate, and inspire one another, amazing things happen; barriers are broken down, knowledge is shared, and productivity skyrockets. Team management tools can be used to maximize productivity while building a strong and trustworthy remote team. 

Actions that demonstrate this skill include: checking in with team members, asking clarifying questions, articulating your ideas, and sharing information in a timely manner.

Project management

Contrary to what you may think, project management skills are not just crucial for managers and coordinators, but they also benefit other team members.

Knowing the basics of project management, team members can understand and align better with the plans and processes set forth by the leader. Plus, project management best practices help employees feel more assured about the timeline and completion of the projects.

Actions that demonstrate this skill include: setting realistic goals, assigning roles and responsibilities, managing project budget, defining tasks, and prioritizing them based on their urgency and importance.

Delegation

Every team member has different strengths and capacity to accommodate the tasks associated with a project. They need to know exactly what their job is, and have a reasonable amount of work on their plate. 

So to function effectively, teams need leaders who know how to delegate. You should have the ability to clearly assign tasks to the people who can handle them. Plus, you’ll need to set deadlines that are challenging yet achievable. 

Actions that demonstrate this skill include: creating guidelines, setting expectations, showing what a successful outcome looks like with example, and scheduling.

Conflict resolution

Conflict is part and parcel of any collaborative project. Sooner or later, it’s bound to happen in your team, whether in the form of a small disagreement or a large debate.

But how you handle such a situation speaks volumes about your aptitude to work as a team. Strong team players keep their cool and look at any conflict as an opportunity for clarification, learning, and growth.

Actions that demonstrate this skill include: being open to ideas different than yours, being fair and respectful, listening with the intent to understand, and backing up your ideas with examples and unbiased data.

Active listening

Listening seems like a simple and passive activity, but it isn’t always as easy for some people as speaking and expressing their own ideas. 

Real, active listening is much more than just sitting back and letting others talk. It takes effort and focus. It involves giving your 100% attention to the speaker and listening not just for the words, but also the intent and emotions behind them. 

Most people don’t really listen. Even when they do, they listen to prepare an instant response in their mind. But good listeners listen to understand first. And then they ask clarifying questions to validate what they understood. This whole process takes the trust and satisfaction of the whole team to another level. 

Actions that demonstrate this skill include: Giving undivided attention to the person speaking, considering non-verbal cues, making eye contact, and not making unfounded assumptions.  

Rapport building

Rapport is the informal connection you have with your team members that makes it easy and comfortable to carry out the formal responsibilities.

Being able to bond and engage in enthusiastic conversations is important for you and your team to realize their full potential. It leads to better communication, planning, and an overall more pleasant working environment. 

Actions that demonstrate this skill include: showing an interest in your team beyond what they do at work, finding common interests, empathizing with their needs and frustrations, and offering help and support.

Public speaking

How can we talk about working as a team and not talk about public speaking and presentation skills? You’ll frequently need to address your whole team to explain a process or persuade them to adopt a new approach.

It’s often scary for people to present because they expect everything to be smooth and perfect. And they want to look like a fancy orator. But a good presentation is more like a normal, friendly conversation focused on clearly communicating your points. As long as you do that much, your job is done.

Actions that demonstrate this skill include: working with MS Powerpoint or other presentation software, designing visual slides, understanding your audience, and telling stories that hook. 

Steps to improve how you work as a team

Teamwork skills are mostly soft skills. So improving them is a little more complicated than hard skills, since hard skills usually have a straightforward rulebook. Still, there are steps you can take to boost your teamwork skills significantly.

Learn from strong team players

Whether inside or outside your immediate team, you will always find people who work really well as part of teams. And you can learn a lot by observing them and their ability to collaborate.

See the behaviors and words of people who excel at teamwork and take notes about things that stand out to you. Whenever you see an example of great collaboration, jot it down and try to incorporate the lessons in your own words and actions.

Set specific goals

To truly grow yourself as a team player, you must identify specific areas for improvement and set concrete objectives. Plus, it’ll really help if you put time constraints on your goals. 

For example, saying something like, “I’ll start communicating and showing an interest in my team members’.” is not a specific goal. A better alternative is, “I’ll ask each team member if they need any help at least once every week.”

Practice teamwork

Honing your ability to work as a team takes patience and consistent practice. Once you set goals, try to find every opportunity you can to practice the skills you want to improve. 

For example, you can start volunteering to your team with small tasks, or be the first one to raise your hand when there’s a chance to work with someone new.

The more you work with a diverse set of professionals, the better you’ll get at collaboration.

Get regular feedback

We often tend to miss the little things that we need to improve the most, while berating ourselves on stuff that no one would notice. When speaking in front of a group, for example, you may be worried that you look nervous. But mostly it’s just in your mind. 

The point is, it can be hard to determine what you need to improve on your own. So the best way to get around your blind spots is to ask coworkers for feedback.

Get your mentor, supervisor, or a trusted peer within your team to evaluate your ability to work as a team member. By sharing their honest and unbiased opinion of your strengths and weaknesses, they can help you work on things that really matter. So you’ll know where to channel your time and energy.

Wrapping up: improve the skills you need to work as a team

Great teamwork does not happen by chance. Working as a team requires a lot of work from managers as well as team members.

You need open communication, clear delegation, team building, and other important skills and best practices we’ve shared above. All of them will give you a good starting point to get accustomed to the basics.

Plus, improving your teamwork skills is a journey that never ends. There will always be new things to help your team learn and get inspired. So keep researching and learning from the best businesses out there.

With adequate time and practice, you will eventually build a collaborative workplace that’ll keep you ahead of the curve for years to come. And while you’re at it, also consider using a tool that streamlines ongoing communication and collaboration at your company, such as Blink. Book a free Blink demo today.

Pop quiz: Are your working parents set up for success?

Class is back in session for many students across the globe — and working parents are feeling the squeeze.

As kids rush back to their schools and classrooms, so do their parents for a variety of school-related events. School drop-offs and pick-ups. Meet-the-teacher nights and parent-teacher conferences. Kid sick days. Extended school vacations. The list is endless — and for working parents, finding a winning balance between work and family obligations can feel impossible.

Without the right support systems, parent employees are left in an unfair lurch. Half of working parents say that working makes it hard to be a good parent — with 1 in 4 feeling that they’ve been treated unfairly due to having children and half reporting that they’ve reduced their work hours to accommodate their children’s needs.

Just last week, the U.S. surgeon general named parent stress a public health challenge, issuing a public health advisory calling on businesses to put in place training programs for managers of working parents about stress management and work-life balance.

With parents making up nearly half of the workforce, creating a workplace culture where parent employees feel included and valued isn’t just a nice to have — it’s a necessity for personal well-being and long-term engagement and retention.

5 lessons for lightening the load on parents in the workplace

More than ever before, organizations have a moral imperative to support and engage their working parents.

Here are 5 strategies that internal communications leaders can use during this time of transition — and all year long — to support the parents who work at their organization.

#1. Create a parent-centric resource hub on your intranet

The modern company intranet should serve as the one-stop shop for all employee tools and resources — and your parent employees should be no exception.

A good partnership between internal comms, HR, and IT teams will be crucial in bringing a digital hub for working parents to life. By building a dedicated back-to-school section on the intranet, internal comms teams can point working parents to a content hub of resources like parenting guides, school-year planning tools, local childcare options, and educational materials.

To make sure this content gets in the hands of every employee, be sure to use a mobile-friendly hub so it’s easily accessible for employees who work on the frontline.

In addition to creating a digital hub for tools and resources, train and encourage managers to get more involved by empowering their teams with relevant content, from flexible work schedules to mental health resources. Consider why your parent employees would be visiting the intranet and tailor the content fit their needs. Think parenting resources, local school calendars, tips for balancing work and family, and even discounts on school supplies.

#2. Launch a back-to-school communication campaign

Following the quiet downtime of summer, many internal comms teams are now revisiting their communications calendar.

As part of the planning process, identify opportunities to create and distribute content that aligns with the school year and considers the needs of parent employees during the back-to-school season and beyond. Keep your communications engaging and reach every employee by sharing a combination of informative and inspirational content across different internal channels:

• Send weekly emails or messages with helpful guidance or company benefits relating to work-life balance, flexible working options, and time-off policies.
• Highlight stories from parents in the organization on your internal news feed to build a sense of community and shared experience.
• Share tips that parent employees can use at home, like handling back-to-school stress, navigating school events, or managing homework.

And don’t be afraid to get creative! The most important thing to keep in mind is the makeup and needs of your unique workforce. Consider developing interactive content like quizzes, polls, or Q&A sessions to address common challenges or concerns of working parents at your organization, and build personalized advice or resources based on their responses.

#3. Offer flexible work options that meet parents’ needs

Flexibility is the key to helping employees mitigate burnout and better balance their work and personal lives — especially for working parents who are juggling family obligations.

And it isn’t just good for culture, it’s good for business: When working parents are free from burnout, they are 35x more likely to recommend their employer and 20x more likely to intend to stay.

Company policies around flexible hours, remote work, and time off should be well-communicated and easily accessible. Hosting these documents on mobile-friendly work platforms, like employee apps and intranets, makes it easy for parents to review this information and request adjustments while on the go.

Making changes to these policies, such as rolling out a new scheduling platform or updating expectations around working hours? Have an open town hall to share the news and answer questions. Bonus points for hosting and posting the session on a virtual platform so employees can tune in from anywhere or watch later if they can’t attend it live.

Consider leveraging an employee communication platform that includes or integrates with existing digital scheduling tools. This can make it easier for parents to view and adjust their work day around school drop-offs, pick-ups, and other unexpected schedule changes.

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#4. Foster parent-to-parent social networking

For the broader parent community, social media isn’t just a networking tool — it’s a lifeline.

For parents who regularly use social media, 3 in 4 are getting support from their friends on these apps and more than a third rate social media as very useful for making them feel like they’re not alone.

Internal comms can harness the power of social media to create a digital workspace where their working parents feel supported and connected.

If you haven’t already, start by creating a “Company Parents” community or group, designed specifically for your parent employees. This can serve as a dedicated virtual space where parents can connect with each other, share their favorite parenting articles or resources, offer advice, and build their own internal support system.

Within this group, explore different social features — like specialized chat groups for parents with children in a certain age range or in a particular school system — to allow for more personalized and granular employee connection.

Additionally, internal workshops are a great way to facilitate interactive community-building. Host regular sessions on topics like “How to Finally Get Your Work-Life Balance Right” or “Managing Your Time as a Working Parent,” featuring guest speakers who are experts in these areas. Even better if these are recorded and made available as on-demand content.

#5. Recognize and celebrate work-life balance wins

Recognition isn’t just nice to have — it’s becoming a game-changer when it comes to engagement and retention.

Research shows that employees who regularly receive recognition are 2.2 times more likely to go above and beyond their regular duties, and 1 in 3 employees said that more personal recognition would encourage them to produce better work more often.

For working parents, many of whom struggle with burnout and disengagement, a small act of recognition can make a big difference.

Back-to-school season is the perfect time to refresh your approach to employee recognition. Take this opportunity to take a close look at the digital platforms in your virtual workspace and establish a recognition strategy that contributes to a culture of appreciation and support. Post virtual shout-outs on your internal news feed recognizing parents who are putting in the extra effort, particularly during this busy time of year.

By posting spotlights on digital platforms as an internal “Wall of Fame,” other team members and colleagues can interact with the posts and comment their own messages of appreciation — creating a ripple effect of recognition throughout the organization.

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Turn your workplace into an A+ environment for parents

Don’t let the back-to-school blues get your employees down.

By creating a parent-focused communications stream and creating social spaces for parents on digital workplace platforms, internal comms teams can support working parents during the back-to-school season and beyond.

Extra credit for employers who are proactive, empathetic, and inclusive in their internal communications strategies, ensuring that all employees — whether on the frontline or in the front office — feel supported during this time of transition.

Tumbleweed over on your new tech tool?

You launched the system. You hosted the training. But employees just aren’t using your new tech. If this sounds familiar, you’re not alone.

Across industries, companies are investing heavily in new digital tools — internal communication software, employee apps, intranets, and core HR systems like Workday. But while the technology is powerful, access and adoption often fall short — especially for frontline and deskless workers.

Before you blame the tech (or call IT in a panic), take a step back. The issue often isn’t the system itself. It’s what came before: employee confusion, a lack of buzz, a lack of buy-in.

If you’re struggling with software adoption, start by getting to know the real issues behind a lackluster launch.  

The adoption gap is a communication problem

Tools don’t tend to fail because the tech is inherently bad. So what gives? Why has adoption of your new tech tool stalled?

The truth is, ineffective internal communication is one of the usual suspects. If the right messaging hasn’t reached all employees at the right time, your adoption rates suffer.

Your communication tools are ignored. Or worse, actively resisted.

This is a problem. Because poor tech tool adoption harms the employee experience and employee engagement. Workers get a disjointed experience and it’s hard to keep everyone on the same page.

When only half the workforce is using a tool, it also kills your ROI. You end up bringing new internal communications tools into the mix to fill gaps. And the digital workplace gets noisy (and expensive!).

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The 3 biggest reasons employees ignore tools

Let’s break it down. When employees fail to engage with a new tech tool, it’s usually down to one or more of the following reasons.

#1. They didn’t know it existed

An obvious one. But also a surprisingly common issue. If your comms strategies aren’t up to scratch, it’s easy for messages (even repeated ones) to slip through the net.

Maybe your tech tool memo got lost in an inbox that was fit to bursting. Maybe managers failed to cascade the information in the way you’d intended. Perhaps frontline employees missed the paper memo on their dash through the depot.

Comms can fail to reach the desired recipient in all sorts of ways, particularly if you have lots of hard-to-reach frontline employees. The result? Employees simply don’t know that your new software exists. 

#2. They didn’t see how it helped them

Let’s suppose the message did get through. Employees were aware that a new tech tool was on the horizon. But your team failed to communicate software benefits to employees.

Will it save them time? Make their jobs easier? Give them greater control over their shift schedule?

When employees don’t get answers to these questions, they fail to understand how your new tech matters to them and their work lives. And when they’re already juggling task management, they’re unlikely to make time to download and learn something new.

#3. They didn’t know how to use it

The final thorn in the side of a new tech tool launch? Employees not understanding how to use your new tech — or how to fit it into their daily workflow.

Tools that feel like extra admin, or that require clunky logins and complex steps, are unlikely to win favor with your workforce.

And, even with the best possible UX for every segment of your workforce, you still need to signpost training and support. Another task for your internal comms team.  

For tools like Workday, which are often built for desktop workflows, employees need support to engage with features like payslips, benefits, or scheduling from their phones. A mobile-native interface like Blink’s helps bridge that UX gap — and makes core functionality feel intuitive, not intimidating.

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How internal comms can get employees on board

Internal comms play a huge role in tech tool adoption. If employees are ignoring your new software, here’s what your comms team can do.

Craft a story around the tool

Don’t just announce the what. Explain the why. Move beyond the benefits the software offers your organization. Put yourself in an employee’s shoes and think about the difference it makes to them.

A new LMS isn’t just a training platform. It’s a way for employees to boost their skills and take another step along their chosen career path.

A new mobile scheduling app isn’t a way for the company to ensure maximum shift coverage. It’s a way for employees to reclaim control over their week.

Build a narrative around the tool that answers employees’ most pressing question: What’s in it for me?

That may mean crafting different stories for different segments of your workforce. By incorporating employee segmentation into your strategy, you can highlight what new tech brings to your drivers or retail employees compared to the benefits it brings to your office-based staff.

It may also mean harnessing the power of an internal creator culture, getting employees who are using and loving your new solution to voice their thoughts as part of authentic, employee-generated content.

Use multiple channels to reinforce the message

Any communicator will tell you. Repetition matters. So does variety.

So push the message across every communication channel your employees use. That might include:

• Manager shout-outs
• SMS reminders
• Push notifications from your employee mobile app
• Instant messaging for quick check-ins
• Video content showing employees using the tool
• Pulse surveys to check in on feedback
• Reinforcing email content
• Video conferencing to troubleshoot issues

Using multiple internal communication platforms and channels increases the likelihood that all employees will see your content, even hard-to-reach frontline employees and those who do remote work.

It takes more effort — and maybe a comms schedule or two! But when you build buzz and understanding through a concerted campaign of communication, the payoff is better reach, stronger recall, and higher rates of software adoption.

Empower managers to model and cascade usage

Managers are the missing link in too many software rollouts. If they don’t understand the tool — or worse, aren’t using it themselves — employees won’t either.

So, give managers early access. Train them on how the tool works and why it matters. Give them talking points and answers to the FAQs they’re most likely to hear from employees.

You need managers who can participate in knowledge sharing — who can confidently say: “Hey — this thing works. Here’s how it helped me. Let me help you get started.”

Use change communication principles

Effective change communications rely on empathy, transparency, and clarity.

So when sharing launch news, sympathize with employees. This is an upheaval. New tech always comes with a learning curve. And until employees are up to speed, it’s a pain they can do without.

You should also communicate transparently and clearly, so employees trust and understand what you’re saying. 

When you approach your software launch as you would any other type of change communication, you’re more likely to get employees on board.

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IT + internal communications = smoother rollouts

Too often, tech rollouts are the responsibility of the IT team.

IT chooses the tool, implements the tool, launches the tool. IT runs the project management overall. And internal comms? They’re asked to throw together a post about it the day before it goes live.

But this sets a new software launch up to fail. Because when the internal comms team and IT teams work together, ensuring a smooth and successful software rollout gets a whole lot easier.

Here’s how you can encourage team collaboration and do things differently.

Bring comms in early — not just at launch

As soon as IT begins the search for a new tech tool, comms should be in the room.

The comms team can facilitate internal communication between IT and the software’s end users — your employees. They can clarify what employees want and need from a new tool, so you’re more likely to find software that fits the bill and get workforce buy-in.

Further down the line, comms is also vital in the process of developing launch messaging — and shaping rollout strategy. When your comms team fully understands the tool and what it brings to the table, they’re much better placed to craft a messaging strategy.

Meetings with the IT are an opportunity to learn:

• What do employees need to know, feel, and do to adopt this tool?
• What comms assets can we build in before the launch date?
• What support will we provide for employees to help them get started?

Plan messaging the same way you plan tech implementation

IT teams build timelines, test cases, and go-live checklists. Your employee communications plan should be just as robust. You need to factor in:

• Pre-launch buzz. Teasers, sneak peeks, and launch countdowns.
• Launch day comms. Announcements, how-to guides, success stories, and FAQs.
• Post-launch support. Nudges, reminders, employee feedback loops, and adoption incentives.

Be consistent with your comms and you’ll keep your new tech tool in the company conversation. That means more people signing up to use it.

Celebrate small wins and usage milestones

Adoption isn’t a one-day event. It’s a process. And people are encouraged to give your new tech a go when they see their peers using it.

So use employee data to help you prioritize employee recognition. Spotlight early adopters. Call out team members that hit usage goals. Share stores from employees who’ve benefited from the tool.

These micro-moments build momentum. They remind everyone that this change is here to stay and that the tech is already helping employees just like them.

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Adoption isn’t just about tools — it’s about strategic communication

Tech rollouts aren’t a launch moment — they’re a behavior change. And behavior change starts with communication.

You need to get strategic, working to build buzz and trust —and planning a comprehensive calendar of comms before, during, and after launch day.

Ideally, you put these principles into practice way before rollout. But if you’re dealing with a stalled launch, you can still skyrocket those adoption figures.

Act quickly (because momentum is hard to get back once it’s lost). And work to reach all employees, telling them what your tool does, how it benefits them, and how they can start using it.

Especially if you’re rolling out a traditionally office-worker platform like Workday, make sure the experience works for every employee — not just those at a desk. Blink gives your workforce one-tap access to all tools, wrapped in a communication layer that builds buzz, drives behavior change, and keeps your investment delivering long after go-live.

Get your software back into the company conversation, get a few more employees on board, and watch adoption — and your company culture overall — thrive.

‍Blink. And bring your tools to life, for every employee, in every moment that matters.

Experts predict that the staffing industry will bring in a record $185.5 billion in revenue in 2022. That’s because many companies are finally learning that people are one of the most important assets in a business. 

Investing in attracting and hiring the best talent makes sense, but recruitment is only half the battle. To maximize the benefits of your recruiting efforts, you need to create a work environment where your team members feel connected, energized, and motivated.

Highly engaged organizations have been found to benefit from a 23% increase in profitability due to improved retention, customer ratings and sales.  

Operating with a solid organizational communication strategy is the key to building a culture of engagement where you retain employees instead of fighting turnover.

In this article, we'll explore how you can achieve that. Here’s what we’ll cover:

Why communication is the key to employee engagement 

The Harvard Business Review describes an engaged employee as someone who's committed to their employer and identifies with their organization, has job satisfaction, and feels energized while at work. 

For human resource or communications leaders, this creates two primary objectives to improve employee engagement: creating a positive relationship between employee and employer, and enabling job satisfaction. 

Internal communications is essential for creating that positive relationship since it fosters trust and keeps leadership better informed about the employee experience. As for job satisfaction, communication is a valuable tool that can reinforce positive work experiences. 

When employees are well-informed, they’re better engaged with the business, and this leads to all kinds of positive business outcomes.

Communication builds trust 

According to a 2020 Brunel University London study, internal communications strategies such as open communication channels, information sharing, and consistent feedback result in higher co-worker trust and more engagement at work.

Communication informs leadership

Good communication works in both directions. It helps leadership convey values and big-picture goals and enables employees to share their opinions, concerns, and questions with decision-makers. 

Too often, employees feel that company leadership is out of touch with the needs and priorities of the workforce. Internal communication in the form of two-way conversations bridges that gap and enables leaders to make better-informed decisions about matters that affect their teams. 

Likewise, when employees can see proof that leadership receives their feedback and acts on it, this encourages them to speak up more.

Communication makes people feel valued

A report by McKinsey found that 54% of employees that left their jobs didn’t feel valued at work and 51% lacked a sense of belonging.

You may value all your employees highly, but if you don’t communicate it, it will be difficult to keep employee retention numbers up.

Creating initiatives that increase recognition helps your employees feel valued. You can also use internal communications to share the company’s vision and help employees understand where they belong in the big picture.

Communication improves efficiency 

In competitive rowing, there’s a person on the team known as the coxswain (or “cox”) who communicates orders to the rest of the team to keep them motivated and working together. 

It’s the same in the workplace. Keeping your employees informed and aligned enables them to do their jobs well. And when people feel empowered to do their jobs, satisfaction, energy, and motivation all increase.

Frontline focus: the increased importance of communication in frontline organizations 

Creating a sense of belonging and supporting employee engagement is especially important when you have a frontline (or 'deskless') workforce. 

However, there are also more challenges to overcome when employees are spread out at various locations, don't have frequent or formal in-person interactions with management, and are heavily reliant on paper documentation.

Yoobic’s 2022 Frontline Employee Survey illuminates some gaps that can lead to a lack of trust and engagement.

Although 83% of frontline employees want a workplace they can believe in and trust, only 45% believe management cares about their mental health. Another 81% say they want to feel valued by management, but only 38% feel connected to management and headquarters.

To make matters even more challenging, most frontline workers don’t have access to a work email or central communications platform where they can feel connected. 

Many workplace communications solutions were built for desk-based office workers, and aren't convenient for the needs of frontline staff, leaving them feeling even more distant.

This creates a knowledge gap for frontline organizations where management isn’t fully aware of what's happening on the frontline and is, therefore, unable to connect with and make the right decisions for its employees.  

Communication strategies to improve employee engagement 

By implementing these five effective communication strategies, you can energize your workforce — whether they’re remote workers, on the frontline, or in the office.

Ultimately, these strategies will help you build a sense of community where employees feel free to share their opinions and ideas and foster relationships based on meaning and growth.

So here's how to improve employee engagement through communication.

1. Implement transparency and visibility from the top down

Workplace trust works best when it’s implemented from the top down. A 2022 survey by People Element highlighted significant areas for improvement in communication from leadership. 

Specifically, it found that:

• 44% of employees don’t think there’s sufficient communication from senior leadership
• 40% say that leadership doesn’t communicate a clear vision of the future
• 39% still feel that leadership doesn’t value employees

Without clear and transparent communication from leadership, it’s easy for employees to feel uninformed about the decisions that impact them and disengage from the workplace. 

Similarly, as a senior leader, you may get trapped in an “optimism bubble” when it comes to communication. In other words, you might overestimate your approachability, listening, and communication skills and underestimate how much your title and position make it hard for some employees to communicate with you. 

If you want to build a more connected organization, leadership visibility and approachability need to be part of your engagement strategy. 

Ensure management is communicating regularly, with purpose and opening up a two-way conversation as a result. Avoid sending “faceless” announcements and memos. Instead, have individual leaders sign their names on important messages. Take simple steps like adding photos of leadership next to their email signatures, so there’s more of a human element to their communication.  You can take a look at different email signature examples to get an idea of how to personalize these signatures

2. Encourage two-way communication and listen

Open and honest two-way communication sounds simple, but it doesn’t happen automatically. You have to build communication processes that facilitate employee feedback and then prove that you’re listening. 

Start by giving your employees a few different channels to provide feedback to higher-ups. This creates more accessibility and lets people choose the communication method they feel most comfortable with.  

It's important to go beyond the annual survey. Unstructured feedback in the form of multidirectional dialogue has huge potential as it provides insights into ideation, opinions, and concerns that let you capture your employees' inner voices.

When you have a better grasp of your employees’ voice, you can feed that into the messages you put out and integrate it into your strategies, objectives, values, and the company mission.

Your employees' ideas and opinions are excellent resources, but if you don’t provide space for free dialogue, you’re leaving that gold mine completely untapped. 

Once you have your feedback channels, make sure to actively promote them and send confirmation every time you receive communications. If employees feel that their words have disappeared into thin air, they won’t be encouraged to continue providing information. 

3. Centralize your communication technology

Technology is an excellent way to make your communications accessible to everyone. But too many communication tools and platforms can make it harder for employees to stay engaged. 

Nadir Ali, CEO of Inpixon, explains that people at large companies may have “10 or more work-related apps, each with a different interface and operating characteristics.” This means that even figuring out the right app to use becomes a challenge.

Instead, you can use an employee app like Blink, which gives your employees access to the people, processes, communications, and applications they need for their jobs. 

Blink was designed for the needs of frontline workers and offers a unique and simple user experience across corporate or personal devices. Desk workers or management can access the app on a computer, while frontline and remote employees can find all the same information on a tablet or mobile device.

With one central platform at the core of your communications, you can create more accessibility without adding complexity or sacrificing consistency. This will make your employees' lives easier, save them a huge amount of time, and leave them more capacity to do their “real jobs,” all of which will result in their engagement and loyalty in return. 

4. Create community through recognition, support, and inclusion

Effective internal communication builds community. You can do that by using recognition, providing support, and supporting inclusion.

Recognition isn’t just about celebrating good work and achievements. It’s also about showing empathy and letting employees know you understand and appreciate the challenges they face at work. 

In other words, be explicit about appreciation and supporting employee mental health. Demonstrating that you consider your employees’ well-being is a key factor for engagement.

This is especially important for frontline workers who often bear the burden of implementing organizational change at the customer level and may feel less connected to headquarters because they’re not working out of a central office.

It’s also crucial for leaders to ensure that the culture of support applies to all employees. In recent years, we’ve seen organizations prioritize diversity, equity, and inclusion (DE&I) in the hiring process, but it shouldn’t stop there. 

Employees with different backgrounds and life experiences need to be supported, encouraged, and made to feel a part of the broader community to stay engaged and reach their full potential. Your internal communications can support this by creating employee resource groups that help people find their “tribe” at work and provide a safe and secure environment where DE&I issues can be discussed.

Ultimately, recognition and community building work best when they’re ingrained into the company culture.

One of the best ways to make recognition a regular practice (instead of an occasional one) is by attaching it to existing processes. Look at the communications you regularly send out and see where you can add messaging that celebrates wins and acknowledges current challenges. 

5. Use messaging to inspire and energize

As companies continue to deal with the effects of the great resignation and more recently "quiet quitting", leaders have to figure out how to mobilize and motivate workforces dealing with burnout. Every communications initiative is an opportunity to energize your employees and create a more engaged workforce. 

Internal communications can be boring if you’re not thinking about your messaging. Instead of falling into the trap of simply spewing information, craft messaging that inspires your workforce. 

Implement useful and engaging communications that help employees visualize a common goal to strive for, and invite them to help you craft that future. In other words, remember that while your employees need communications that answer “what,” “where,” and “how,” they also need a “why” that keeps them going. 

In addition to providing your employees with the services and tools that fit into their busy days and help them do their jobs, make sure you are using that space to invite engagement with content that makes teams gravitate towards that space naturally. 

To do this, you can unleash user-generated content such as on-the-job stories, celebrations of small wins, and peer recognition. Authentic content generated by your employees is still the best employee branding available. When employees are given the freedom to talk about their work, they feel seen and heard, and they keep the conversation and engagement going. 

Final thoughts: communication strategies to boost engagement in the workplace

Many companies are still figuring out how to bring energy back into the workplace while dealing with employee burnout to avoid attrition. 

What you need to know is that your communication plan is one of the best tools you have to re-engage your workforce. With the right initiatives in place, you can build trust, make your employees feel valued, and make sure leadership has the information they need to create a better workplace. 

Blink’s frontline engagement app facilitates these strategies that improve two-way conversations between employees and leadership and creates a space which invites sustainable and organic engagement. 

Get your free demo today to find out more.

“Blink for Everyone" allows nonprofits to maintain connectivity and engagement 

Boston – May 28, 2024 – Blink, the leading employee engagement super-app, today announced the formal launch of "Blink for Everyone," a program offering non-profit organizations access to its platform free of charge. This initiative builds on Blink’s commitment to support nonprofits with the essential tools they need to stay connected and engaged, especially during transitional times. 

Meta’s decision to pivot away from Workplace has left many non-profits facing increased costs or a loss of critical connectivity. Blink for Everyone addresses this gap by offering a mobile-first, unified platform that enhances communication and collaboration among team members.

“Nonprofits are essential to society and our communities and we want to enhance their impact by offering access to an all-one-one people engagement platform,” said Sean Nolan, CEO and founder of Blink. “With the closure of Meta’s Workplace for Good, many organizations are searching for alternatives. Blink for Everyone is our commitment to help non-profits continue their vital work without the burden of additional costs. We believe in equality of access, where every worker, whether desk-based or deskless, has the tools they need to thrive.”

Nonprofit organizations using Blink have already reported significant improvements in their operations and employee engagement.

"Blink has significantly enhanced our organizational communication with its intuitive interface, leading to a positive shift within our workforce," said a representative from St. Amant. "Since adopting Blink, our dispersed teams have become more informed and connected, fostering a sense of unity and collaboration."

Chris Lawley, board member, Destiny Rescue remarked, “Blink has revolutionized how we connect, communicate and collaborate as an organization. As a globally dispersed team, we were struggling with keeping our teams connected in real-time. Blink's support for non-profit organizations allowed us to adopt their world-class technology without a license fee. Important information is now being shared seamlessly across continents, making our operations safer and more efficient."

Blink features and benefits 

• Two-way communications: augmented with an integrated activity feed and a centralized resource Hub.
• Mobile-first approach: a single application for all company-focused interactions, ensuring accessibility for all employees.
• Seamless experience: Facilitates smooth communication and engagement across the entire workplace.
• Scalability and Configurability: Easily scales and supports organizations of all sizes, ensuring flexibility and adaptability.

Blink’s mission is "connect everyone, so everyone thrives." This initiative reflects Blink’s commitment to ensuring that all organizations, regardless of their size or budget, have access to the best tools for communication and engagement.

Nonprofits interested in Blink for Everyone can register their interest on Blink's website. 

About Blink

Blink is a provider of a leading super-app designed for frontline organizations. The company aims to revolutionize employee work life by bridging the digital divide between deskless and desk-based employees, enabling effective communication and engagement in distributed organizations. Blink is used by industry-leading companies, including RATPDev, Elara Caring, and Domino’s. Each user opens the app an average of seven times a day, helping lower frontline attrition by up to 25%. Founded in 2015 and with offices in London, Boston, and Sydney, Blink is a Leader in the G2 Grid® for Best Employee Engagement Software. Visit Joinblink.com for more information.

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You’re in the market for a new internal communications platform, but which is better: Staffbase vs. Blink?

The answer depends on what exactly you’re looking for. Both offer several similar features, but their execution is different. Let’s dive into the specifics to see which communication tool is right for you.

Here’s what we’ll cover:

• Staffbase vs. Blink — quick facts
• Staffbase vs. Blink: How they’re similar
• Staffbase vs. Blink: How they’re different
• Staffbase vs. Blink: pricing
• Final thoughts: Staffbase or Blink — which should you use in 2022?  

Staffbase vs. Blink — quick facts

The Staffbase employee app works best for big corporations, while Blink’s simpler format lends itself to on-the-go workers.

If a good portion of your team comprises frontline employees, Blink is the internal communications platform for you. Their mobile-first design and seamless app integrations are ideal for keeping deskless workers engaged.

Staffbase offers more robust customization features as standard with each product launch, including a custom logo and font.

A user said, “I love the look & feel of the app and the option to personalise the app for (conditional) user groups.”

But for those looking to customize their employee intranet software’s overall function and employee experience, Blink brings more flexibility, with deep integrations with existing apps inside the platform.

Within this, Blink brings existing apps to the platform via Single Sign-On integrations, while Staffbase offers more functionalities out of the box.

For example, Staffbase comes with a basic payroll function, while Blink has an end-to-end integration with Workday.

Comparing Blink vs. Staffbase on history, Staffbase has been around longer, making it a more established product with tried-and-tested service offerings. It is well-respected as a quality option.

As a newer company, Blink offers more innovation and cutting-edge features. 100% of the product roadmap is written based on customer requests, and it’s to provide feedback on the functionalities they want with each update.

The right solution for you depends on if you’re looking for a one-stop solution or something to complement your existing software.

Staffbase vs. Blink: How they’re similar

Mobile content

Comparing Staffbase vs. Blink on mobile compatibility, you’ll find both offering well-optimized mobile platforms. That means your deskless employees will have the same access to information, documents, and community as those in the office with either platform.

But some G2 reviews suggest that Staffbase’s “Admin access on smartphones is very limited with basic functionality.”

Support for XL enterprises

Both internal communication platforms are robust enough to support enormous organizations. The intranet, news, and key features are designed to aggregate and organize a large content volume across many different functionalities.

But Staffbase is best used by large corporations, while Blink also works for companies with a large frontline workforce but smaller desk-based teams. Blink’s platform requires less time to implement and works with a hands-off IT experience.

Centralized intranet solution

Staffbase and Blink are good options for those searching for an employee intranet replacement. While peripheral features differ, both offer a solution to disseminate updates, provide access to company policies, spark conversation, and track insights about employee engagement.

Although the search in Staffbase works fine for a mobile app, those using Staffbase intranet will find the lack of filters, document management, and content management tools limiting them from creating a proper knowledge base.

Staffbase vs. Blink: How they’re different

When comparing Staffbase vs. Blink at a high level, it may seem like they share many features. But the execution of those features varies greatly.

Customer input

Blink serves fewer customers, which means they can have a much closer relationship with their customers — we’re talking on a first name basis.

Blink relies heavily on customer feedback to craft its product roadmap and even maintains a Product Portal to allow customers to request features and vote on what they want to see next.

In contrast, users say that Staffbase “aren’t quick to take on board and prioritise client feedback/requests for development.” Overall, Staffbase’s updates and features implementations are less agile.

Email

One notable feature that Staffbase offers that Blink lacks is email building. Through their merger with Bananatag, Staffbase lets you create engaging newsletters, send targeted emails to subsets of employees, and measure the impact of your internal email strategy.

Since frontline workers don’t have company email addresses, email is less of a focus at Blink, although it is accessible via integrations with Gmail and Outlook.

Employee generated content

Blink focuses on decentralizing employee communication so that every employee has a voice.

Blink champions employee-generated content through a live user feed and omni-directional chat features. For organizations that want to revitalize their outdated top-down team communication structure, Blink is a great choice.

Staffbase does not make it as easy for users to share content with other users. To upload a photo, users must send a submission form to the admin — who then creates the post themselves.

This setup is ideal for companies looking for greater control over who can share news. A user appreciated this feature, saying, “It’s very easy to make someone editor of a news channel so for example a Team Leader can communicate to his own team without giving him administrator rights of the whole app.”

Integrations

Blink offers a wider range of integrations with thousands of apps via Single Sign-On. Employees can access niche industry tools, Microsoft teams, and Sharepoint without ever leaving the app. The Blink team also takes care of the dev work, making it an all-in-one solution.

Staffbase integrations are more limited. They offer integrations with Microsoft 365 and SAP. This could only work well for a company that uses other enterprise applications or has a dedicated team to customize Staffbase through their APIs. Users said, “Currently, no local programs can be integrated into the launchpad.”

Notifications

Blink offers an array of real-time and schedulable push notifications to keep employees in the loop and engage with the app frequently.

Besides regular notifications, admins can create priority posts to catch everyone’s attention or create mandatory posts that users must acknowledge. Users can switch notifications on and off and follow certain posts.

Staffbase employee app’s push notifications are less customizable, focusing only on basic functions. Users say notifications “need improving,” and “There is no way to control push notifications separately for each channel.”

Chats

Blink’s chat is designed for both socializing and collaboration — wherever you are. Advanced features like saving messages and file sharing elevate the chat as a tool for getting workflows done rather than just a social media feature.

Staffbase offers an instant messaging feature as an add-on to advanced subscriptions. The chat supports one-on-one and group chats with a 128 user cap.

Users can only send images or videos on the Apple and Android apps, rather than documents. This leads to users calling Staffbase’s chat function “very basic.”

Here’s what Staffbase supports:

Frontline focus

Blink’s core principle is that they improve frontline workers’ lives. As a result, engagement with the app is remarkably high, with an average of 10 opens per user per day.

While Staffbase is also targeted at frontline workers, many features aren’t carried through to the mobile interface. Reviewers say, “The biggest obstacle for us is to get non-desk users excited about the app and to integrate them.”

Content moderation

In Blink, administrators can assign content moderators who have complete power in managing content.

But Blink offers omnidirectional communication: User-generated content does not have to undergo a review before getting published, but any user can report and flag inappropriate content.

At Staffbase, admins have more direct control over moderating content. But there are some functional limitations around offline viewing and flagging inappropriate content which is surprising in an otherwise full-featured app.

Staffbase vs. Blink: pricing

Blink offers four levels of paid service based on company size, while Staffbase structures its pricing based on the number of features you use.

Blink levels:

• Essential: $3.40 per person, per month
• Business: Price on application
• Enterprise: Price on application
• Enterprise Plus: Price on application

Staffbase levels:

• Employee app
• Employee app + Intranet
• Staffbase NOW

Final thoughts: Staffbase or Blink — which should you use in 2022?  

Staffbase is a highly customizable internal communication software ideal for large corporations with a clear idea of what tools they need to round out their digital workplace.

Blink is ideal for businesses large and small wanting a complete out-of-the-box solution to engage frontline workers and facilitate more communication across their organization.

If you’re not sure, try a free demo of Blink and see for yourself the technology that drives a 330% increase in engagement for its users.

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