Your comms are written for everyone. Now they reach everyone.

Blink gives every frontline team member one place to find the announcements, policies, and documents they need — lifting readership, reaching people with no work email address, and showing you exactly who read what.
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“Bringing Blink into our ecosystem for our technology transformation gives us the platform that we need to make that frontline worker experience much more simple. [...] It’s helping the organization come together as one.”
Kyle Seiter
Chief Information Officer, Elara Caring

You sent it to the whole company. How much of the company read it?

Internal communications carries the safety notice, the policy change, the CEO's message, and the reason people stay. In a frontline organization it travels across sites, shifts, languages, contract types, and countries, to people who do their jobs nowhere near a desk.

When an announcement doesn't reach people on their phones, it reaches them through their managers, who deliver it in their own words in the middle of a shift.

Blink closes that gap by putting the announcement on the personal phone of every person on the audience list, and showing you who opened it.

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Reach is what turns an announcement into action on the frontline

Blink is internal communications software for frontline teams: a frontline communication app where the announcement, the acknowledgment, and the read data sit in one place.

One app for everything your comms team publishes

Blink brings a comms program into one app: the Feed for announcements, Stories for video, the Hub for policies and documents, Critical Communications for must-read notices, and analytics for readership. Every post reports who opened it.

Blink is built for organizations where most people work away from a desk, including McDonald's, easyJet, and Booking.com.

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Reach people who don't have a work email address

People activate Blink on their own phone. A manager sends the invite through manager-led activation, the person taps it, and they are in: no company device, no corporate mailbox, no IT ticket. That makes Blink an employee communication app without email. Across healthcare customers, 95% of workers activate within their first week.

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Target by site, shift, role, or language

Audiences are built from your people data, so a post goes to one site, one shift, one job family, or one country. People read it in their own language: Blink translates posts into 100+ languages, and Blink Assist helps your team draft and edit before anything goes out. Multilingual internal communications becomes a setting, not a project.

See who read it, by site and by shift

Every post in Blink reports who opened it. Blink's analytics show readership by site, region, and job family, so the monthly readership report takes minutes rather than a week of chasing. Use it to measure internal communications against a target and show the exec team where reading is strongest.

Frequently asked questions

What is internal communication?

Internal communication is how an organization shares information with its own employees, from leadership updates and policy changes to safety alerts and everyday team news. It covers announcements from the top as well as two-way conversations between employees, managers, and head office, across channels like email, intranets, employee apps, and in-person briefings.

What’s the difference between internal and external communications?

Internal communications are aimed at employees, while external communications are aimed at customers, investors, the media, and the public. The two should tell the same story, because employees are often the first people customers ask about company news. Read more about internal and external communications.

What are the main internal communication channels?

The main internal communication channels are email, intranets, employee apps, team messaging, video and live streaming, digital signage, and in-person briefings. For frontline and deskless teams, mobile channels matter most, since many employees don’t have a company email or a desk to check. See our guide to internal communication channels.

What are some examples of good internal communication?

Good internal communication is timely, targeted, and easy to act on. Examples include a safety alert sent only to the affected sites, a town hall streamed to every phone with a recording for later shifts, and a policy update that asks each employee to confirm they’ve read it. Explore more internal communication examples.

What’s the best internal communication platform for frontline teams?

The best internal communication platform for frontline teams is one employees can use on their own phone without a company email, that can reach them when they’re off the app, and that shows who has read each message. Look for audience targeting, read tracking, acknowledgment for mandatory updates, and formats like video and live streaming that suit people on shift. Blink, for example, lets employees join with a QR code or magic link and gives comms teams read and sign-off data on every critical update.

What are the different types of internal communication?

The main types of internal communication are top-down updates from leadership, bottom-up feedback from employees, peer-to-peer conversations between colleagues, and critical communications for urgent or safety-related updates. Most organizations need all four, delivered through channels their whole workforce can reach.

How does digital signage fit into internal communications?

Digital signage shows updates on screens in shared spaces like break rooms, warehouses, and store back offices, which makes it useful for reaching people as they pass by. It works best alongside a mobile channel, because a screen can display a message but can’t confirm who read it.

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