Employee spotlight: Jess Nash

Let’s create digital experiences your people will actually enjoy

It takes seven clicks to find your schedule. The training video won’t load on mobile. Your last question to HR? Still sitting in an unread inbox. Welcome to your Monday.

Now flip that:

You open one app. Your schedule’s there. So is your manager’s announcement. You give quick feedback on your shift — and get a response before lunch.

That’s the difference good digital design makes.

In 2025, the user experience employees have with workplace tech is the employee experience.

We use communication tools to message teammates, take training, request time off, and recognize each other. When those tools work well, they reduce friction and boost morale. When they don’t, it shows — in employee engagement, retention, and productivity.

This is why digital design deserves a seat at the employee experience strategy table.

What is employee experience design, anyway?

Employee experience (EX) design means applying a thoughtful, human-first design approach to every moment that shapes someone’s experience at work — physical, digital, and cultural.

That includes onboarding and learning, the work environment, feedback loops, employee recognition, collaboration tools and technologies, and even how values show up day to day.

Think of it like UX — but for your people.

At each moment in the employee journey, ask:

• Who’s the end user here? A new hire? A frontline shift worker? An overwhelmed manager?
• Where does this moment fit in the bigger picture? Is it part of onboarding, communication, or recognition?
• What are they feeling — and what do they need right now? Confidence? Clarity? Connection?
• How can we make this interaction seamless and satisfying? Whether it’s tech, a conversation, or a checklist.
• And how will we know it’s working? What data or feedback loops will tell us?

The goal isn’t just to “optimize” moments — it’s to make them feel intuitive, personal, and friction-free.

By carefully crafting experiences, both big and small, you help your people feel valued and give employee satisfaction a boost.

And because tech tools are a huge part of today’s workplace experience, digital employee experience (DEX) design forms a big part of the picture.

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What good EX feels like: 5 signs you’re doing it right

When we’re talking about tech tools, good EX looks something like this.

Effortless

People find what they need fast. There’s no need to dig through resources or ping the IT team for help. Systems are designed to be intuitive and free from points of friction.

‍Example: A restaurant worker views their upcoming shift schedule via a dashboard on the employee app. They don’t have to message their line managers or co-workers to get the latest info.

Personal

Content and tools are personalized to each employee. Employees enjoy experiences that are tailored to their roles, locations, and interests.

Example: Your HR department lead sees a dashboard built for their role, with shortcuts to key tools, relevant company news, and the latest workforce insights.

Connected

Everyone feels part of the same conversation and nobody feels left out. All employees have equitable access to company tech tools.

‍Example: A warehouse employee doesn’t need to use a communal computer in the break room. Thanks to a mobile-first platform, they can access resources and catch up on company news using their smartphone.

Dependable

Resources are always relevant and up-to-date. Messages are consistent. Tech tools have all the functionality employees need.

Example: Employees use a streamlined selection of tech tools — so messages and experiences are consistent across every touchpoint.

Empowering

Employees can take action, voice opinions through easy feedback channels, or get support in just a couple of clicks.

Example: A retail worker submits feedback via their smartphone, then views updates on workplace improvements over on the company news feed. 

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Barriers to good EX — where it breaks down

So now we know what good EX looks like, time to find out why many organizations struggle to turn their EX ambitions into a reality as part of their digital transformation. Here’s a roundup of the usual suspects.

A fragmented tech stack

“Which tool do we use for that, again?”

A cluttered and disconnected tech stack is overwhelming for employees. They spend their time switching between tabs. They struggle to remember which app performs which task. And that’s before we even get started on all those login details.

If your tech tools aren’t working together, smoothly and efficiently, you’re creating a scattered (and suboptimal) experience for employees.

Over-reliance on email or manager cascade

Email isn’t the best communication channel for every employee. Frontline workers, for example, are unlikely to check their inbox during the work day.

Putting managers in charge of relaying key messages is no better. It’s a sure fire route to an overstretched management team — and inconsistent messaging.

These methods of workplace communication don’t fit the world of fast-paced, modern work we now operate in. And they do nothing for EX.

Top-down comms that don’t invite feedback or interaction

If employees can’t respond, react, chat, or ask questions, you’re not communicating — you’re broadcasting. And this kills employee engagement.

You need tools that allow employee communications to move in all directions, with an interactive news feed, surveys, digital forms, and instant messaging functions.

Intranets that miss the mark

The company intranet is still the backbone of digital employee experience in many organizations. But legacy intranets are often clunky and outdated — and a real drain on EX.

Unless your intranet platform meets the needs of a tech-savvy and highly connected workforce, it’s falling short. You need a modern social intranet that provides an engaging, consumer-grade experience for employees.

Frontline employees excluded at key moments

Are your frontline workers always the last to know company news? And the least likely to use workplace tech?

You can’t make big improvements to EX unless you take the whole organization with you. That includes those hard-to-reach employees working on the frontline of your business.

For that, you need mobile-first tools that provide the same features and functionality across both mobile and desktop versions.

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Designing digital experiences your workforce will love

Digital employee experience in need of a reboot? Then here are a couple of guiding principles to bear in mind.

Build with empathy

Of course, the best tech tools support operational efficiency and productivity. But to achieve good EX, you need to move beyond business goals to really empathize with your end users.

That starts with an EX audit. Learn how employees are feeling at each digital and in-person interaction and find out how you can make their journey as smooth and stress-free as possible.

To get reliable data, speak to employees — run focus groups, conduct interviews, and embark on listening tours. Seek employee feedback on touchpoints throughout the working day and the employee life cycle.

Design together

When it comes to employee experience management, a cross-functional team works best. To create a joined up employee experience — and an integrated selection of tech tools — you need stakeholders working together.

The C-suite, HR, internal communications, IT, operations, frontline, and office-based employees should all get a say in what the digital employee experience will look like.

Map user journeys

Frontline employees vs. office-based staff. Hourly vs. salaried workers. New hires vs. long-time leaders.

Each employee persona has different needs — and your tools should reflect that. Aim to provide personalized experiences for employees in different roles, departments, and locations.

With an employee experience tool like Blink, you can create personalized user journeys, segmenting your workforce so they get a tailored experience across the whole platform. This can lead to a massive uptick in employee engagement — as well as employee retention.

Prioritize mobile-first design

Don’t shrink a desktop tool to fit a smartphone screen. Instead, opt for software that’s been designed with the mobile experience front of mind.

An employee app like Blink makes it easy for you to reach your workforce — who, let’s be honest, already live on their phones. It’s also an excellent way to reach frontline employees.

By taking your tech tools mobile, you create an equitable experience for all employees, no matter where or how they access your software.

Make feedback loops part of the design, not an afterthought

The best experiences evolve with employees. So treat EX as an ongoing exercise in empathy. 

Use data and employee feedback to iterate and improve systems. Continually reassess how employees use your tech tools — and how you can make experiences even better.

To make this process as easy as possible, embed feedback loops into your tech tools. Ask for employee feedback, right within your software. And ensure leaders have access to the data and analytics they need to make meaningful EX improvements.

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Upgrade EX to get more from your digital tools — and your workforce

The right tech tools don’t just support EX — they help shape it.

They determine whether employees spend their days in a state of friction-free flow. Or whether frustration and stress color the workplace experience.

A modern intranet. An employee app. An internal comms platform. A dedicated employee experience tool. Whichever platforms you’re using, look at them from the employee perspective.

Tailor tools to their needs. Personalize experiences for each employee. Prioritize interaction, feedback, and mobile-first design to elevate and streamline EX.

In doing so, you’ll delight employees, earning their trust and driving engagement, so you get the very best from your workforce.

Blink. And design an employee experience that works for everyone.

So, you already know how digital transformation can improve your warehousing, docking and inventory processes, but are you paying enough attention to digitalization in your run-the-business systems? Here's why you need to. 

Digital technology is making huge advancements in the logistics sector, yet the frontline are still left feeling unsatisfied. By improving not only supply chain capabilities, but also your day-to-day employee management systems, businesses can enjoy a number of unexpected benefits, which we've put together for you in this handy guide.

We'll share some of our frontline employee engagement expertise with you here, as well as the latest research on how digital transformation can help in areas such as recruitment, training and tracking performance. This should help HR leaders see just how valuable digital tech can be when it comes to making their logistics workforce operate better and more efficiently across the board.

What is digital transformation (DX) in logistics?

Digital transformation (DX) in logistics is the use of digital technologies to improve the efficiency, effectiveness and responsiveness of logistics systems in order to better meet the needs of customers and businesses.

While you may be familiar with the growing pressure to digitize your supply chain management and front-of-house systems, many logistics companies are just starting to realize the impact that digital transformation can have on their back-end operations as well.

In order to keep up with today's fast-paced and competitive business environment, HR leaders will need to look at how they leverage employee technology in order to better manage their workforce; recruit and retrain more effectively; and track employee performance and engagement over time. 

By creating a more streamlined, digital and integrated approach to these HR functions, businesses can streamline their operations and better meet the needs of both customers and employees alike.

So for any HR leader looking to get ahead of the competition, it is essential to embrace digital transformation in logistics and use it as a tool to improve operational efficiency, employee engagement, and overall business performance.

Core goals of logistics digital transformation

As business leaders, it's crucial to have clear goals in mind when looking to invest in or implement new digital tools. 

While common logistics and supply chain processes like docking, inventory, digital supply chains, and other front-of-house systems might not be your main focus, digital transformation in logistics can help you improve or manage your business in other important ways. Think project management, team communication, and business planning, just to name a few.

But what specific goals should you be looking to achieve with your run-the-biz logistics DX efforts? Core goals often include:

• Cost Reduction: For HR professionals, this may mean looking for ways to automate processes, reduce employee errors and minimize overhead costs related to hiring, training, and onboarding new employees.
• Improve Communication: One of the main goals of the digital transformation journey is improving communication both internally and externally, with an aim to drive increased employee satisfaction and, ultimately, retention. 
• Customer Satisfaction: Improving customer satisfaction is another important priority for many logistics leaders looking to leverage digital technologies. Whether it's through improvements in product quality and delivery times, or better tracking of customer feedback and requests, maintaining high levels of service can be a key goal of DX efforts in logistics.
• Employee Engagement: One often forgotten goal of DX efforts in the transportation and logistics sector is to improve employee engagement and happiness, which can have a direct impact on your employee retention and productivity levels.
• Increase Profits: While not always a top priority for HR leaders, increasing profits and driving ROI can be another overarching goal of DX efforts in the industry – and this can be a great hook to get buy-in from your IT leaders or CEO. 

While there are many benefits to be had from digital transformation for logistics companies, there are also a number of potential barriers (see image above) and roadblocks that can impede success. For HR professionals, the main challenges will likely include:

• Resistance to Change: One of the biggest challenges faced by any company looking to undergo digital transformation is the natural resistance to change that arises within any organization. This can be especially true in cases where employees feel they are being asked to do more work or change the way they've been doing things for years.
• Company Culture: Another obstacle that can arise during DX efforts in logistics is company culture. If the company's culture is not supportive of change or new technologies, it can be very difficult for any type of transformation – digital or otherwise – to take hold and be successful.
• Legacy Infrastructure: Finally, one of the biggest challenges faced by companies looking to digitize their operations is legacy infrastructure. Many companies have invested heavily in outdated systems and technologies that can be difficult – and expensive – to replace. As such, it often takes a lot of time and effort to upgrade these systems in order to enable a successful DX initiative.

By knowing what you're up against, you can better prepare yourself and your organization for the challenges of digital transformation in logistics. With a clear understanding of your goals and potential roadblocks, you can work to overcome resistance, build a supportive company culture, and upgrade or replace legacy systems as needed.

And with the right approach and mindset, you can leverage digital tools that will help you achieve improved business outcomes and drive higher levels of success for your organization.

Driving digital transformation with frontline workers

Digital business processes impact your frontline team directly, and they need to be included in the transformation journey. Frontline workers are often left feeling like an afterthought, particularly during digital transformation efforts, which can be a huge mistake. 

These workers are the ones who interface directly with customers and clients on a daily basis, and they understand what improvements will make their jobs easier – and ultimately benefit the company as well. As such, it is important to invest in frontline workers when driving supply chain digital transformation initiatives.

For logistics companies, this often means leveraging frontline workers as a source of insights, ideas, and feedback on what technologies will work best for them. For logistics employees, this could include instant communication, on-the-go manuals, direct route information or a familiar social media interface: all features of the Blink Frontline Engagement App.

5 unexpected HR benefits of DX in logistics

1. Reduction in staff turnover

With a real pressure on HR leaders to bring in high-quality candidates and retain their existing staff, one of the most surprising benefits of digital transformation in logistics is reduced staff turnover.

By leveraging new technologies in your business strategy to improve the work environment – such as intuitive systems that are easy to use or improved communication channels – you can help alleviate some of the stresses and challenges faced by your employees on a daily basis. 

52% of frontline workers claim that they would leave their job over tech tools, according to Unleash.ai, highlighting the impact that the right workplace technology has on employee retention.

The right digital initiatives can make your workers feel more valued, appreciated, and supported – thereby helping to reduce turnover rates in the long-term.

2. Better employee engagement

Another unexpected benefit of digital transformation in logistics is improved employee engagement. This can be driven by a number of different factors, such as the use of gamification techniques or employee engagement apps that allow workers to connect with their colleagues and share ideas.

DX for your logistics workforce can also help foster a company culture of collaboration, innovation, and teamwork. By investing in your employees and encouraging them to work together towards common goals, you can cultivate a sense of shared purpose that will help drive greater success for the entire organization.

And with improved employee engagement and loyalty, HR leaders are better equipped to attract and retain top talent, manage performance, and achieve their business goals. Highly engaged employees also achieve 23% more profitability and 43% less employee turnover, Gallup reports, so the impact of upgrading your employee engagement initiatives runs deeper than you might think.

3. More productive staff

In addition to greater employee engagement and reduced turnover, digital transformation in logistics can also help boost staff productivity. In fact, McKinsey reports that well-connected teams see a productivity increase of 20–25%, so if you can target your DX initiatives towards connecting your employees, you could see another unexpected benefit.

With the right tools and technologies at their fingertips, your workers will be able to streamline processes, optimize performance, and improve output. This means better results for you and your organization – as well as increased job satisfaction for your logistics workers as it becomes easier to succeed in their frontline roles.

Whether you are implementing new systems, optimizing existing technology, or offering your employees training and support, digital transformation can help unlock the full potential of your workers and help drive greater success for your business.

4. Improved safety

In the logistics sector, one of the biggest concerns is often worker safety. This can be due to a number of factors, including long hours on the road, heavy lifting and handling of goods, or exposure to harsh weather conditions and other environmental hazards.

With digital transformation in logistics, however, you can help improve worker safety by leveraging new technologies and systems to protect your staff. This could include investing in smart wearables that track location and movement, implementing automated risk assessment tools, or an easy-to-access, Central Hub storing safety procedures and policies.

With this focus on safety, your workers will be more confident about their working conditions and better able to manage any risks that arise. And as a result, you can help reduce workplace injuries and help keep your employees safe, satisfied and healthy.

5. Increase your bottom line

And finally, perhaps one of the most valuable benefits of digital transformation in logistics is an improved bottom line. Whether you are looking to reduce costs, increase revenue, or improve overall efficiency for profitability, DX can help support these goals and drive greater success for your organization.

By leveraging new technologies and systems, you can streamline day-to-day processes, optimize performance and drive retention amongst your logistics workforce, saving on costs related to employee churn and recruitment and boosting your bottom line in the long-term.

Tips to help drive digital transformation in the logistics industry

Here are our top 5 tips to help implement a successful digital transformation in the logistics industry:

1. Create a DX roadmap: A DX roadmap should include an evaluation of existing processes and systems, as well as a plan for implementing new technologies and improving existing ones.
2. Align digital transformation strategy with business objectives: To maximize the impact of your digital transformation efforts in logistics, it's important to align these efforts with business objectives and goals. This will help ensure that you are investing in solutions that can have the greatest impact on your operations.
3. Appoint digital transformation champions: To drive successful implementation and adoption of digital tools in logistics, it is important to identify key champions within your organization who can act as advocates for change.
4. Communicate clearly and often: To help ensure that all stakeholders are on the same page, it is important to communicate your digital transformation goals and strategies clearly and often, as well as work closely with IT or other key departments to troubleshoot any issues or problems along the way.
5. Keep track of your timeline: Maintaining a clear and realistic timeline for your digital transformation journey is essential to ensuring that you stay on track and meet your goals.
6. Use the right tools: Whether it's a digital tool for employee engagement, a new ERP system, or order tracking do your best to ensure it's right fit that will drive performance forward.

By keeping these best practices in mind, HR leaders can help drive digital transformation in logistics, maximizing the impact of these efforts on their organization as a whole.

Accelerate your digital transformation today…

The Blink Frontline Engagement App offers a powerful and easy-to-use platform for improving communication, collaboration, and task management between logistics managers and frontline employees. Whether you are looking to reduce costs or drive employee engagement in your logistics operations, the Blink app can help you achieve your goals quickly and easily.

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Don't fall behind in the DX movement – get started with Blink today, and start accelerating your digital transformation in logistics! 

With features like Secure Chats for real-time communications, Blink Feed for product updates, and a Central Hub for document management, Blink can help drive increased innovation and productivity throughout your entire organization.

Get started today

There are more employee communication tools available than ever. Modern intranets. Employee apps. And a ton of software add-ons. But — as we’re sure you now know — there’s soon to be one big player missing from the market.

Workplace from Meta is being discontinued. So the platform’s many clients are now trying to decide on a Workplace alternative.

Whether you’re affected by the closure of Workplace or simply feel that your employee communication tools need a rethink, choosing a new internal communication tool requires careful consideration.  

You need a platform that promises to improve internal communications and employee engagement for your workforce. Something that facilitates easy communication between people at all levels of your organization.

Depending on your company and workforce, you may also need a tool that supports teamwork, company-wide updates, co-worker connection, recognition, feedback, and more.

The variety of software options available is an opportunity — and a challenge. It’s likely that there’s a perfect-fit platform out there. But the process of finding it can be tricky.

With that in mind, we’ve put together a list of questions you should ask when choosing a new employee communication tool. These questions will help you find software that performs as well as Workplace from Meta and meets the needs of your workplace.

But first, let’s take a quick look at the current employee communication landscape.

The employee communication landscape in 2024

In today’s digital workplace, effective employee communication relies on the right tech solutions. But if you’re looking for a new employee communication tool for your organization, chances are you’re feeling a little overwhelmed by the number of options on offer.

There are tools suited to certain segments of the workforce — for example, desk-based workers or frontline workers.

There are internal communication tools that focus on a very specific area of employee communications, like surveys or video conferencing.

And there are tools that go beyond employee communication to support organizations with tasks like employee engagement and project management, either through integrations or as an all-in-one solution.

Some tools are also exiting the marketplace.  

Earlier this year, Meta announced that it would be discontinuing its Workplace tool. The platform will continue to operate until September 2025 and will remain read-only until May 2026. But many companies using Workplace from Meta are already looking to make a switch.

Deciding which tool — from this huge selection — is right for your organization can feel challenging. But it’s a priority for many business leaders in 2024, with 84% saying they plan to invest in more modern communication strategies.

You only have to look at some recent research to understand why. 

According to the Axios report for 2023 into the State of Workplace Communications, the cost of poor internal communications amounts to $15,000 per employee per year. And while 77% of leaders think the communications they share support employees to do their jobs well, only 46% of employees agree.

In its 2024 State of Business Communication report, Grammarly reveals how poor communication is impacting employees and organizations. As a result of poor communication:

• 51% of employees experience increased stress
• 41% of employees report lower productivity
• 31% of employees experience strained workplace relationships
• 26% of employees have missed deadlines

On the flip side, good internal communications lead to increased employee confidence, productivity, and work satisfaction. Ultimately, a much better employee experience and better business results, too.

Questions to ask when choosing a new employee communication tool

Ask the right questions and you’ll find it easier to create a shortlist of employee communication tools. Here are the things you should be asking yourself — and your teams — as you undergo your software search.

How do we rate our current communication channels?

Before you start looking for a new workplace tool, assess your current one. Whatever platform you’ve used until now — Workplace from Meta or an alternative — you need to clarify what you like and dislike about it. You’ll then have a clearer idea of what you need in a new solution.  

So consider how effective your current communication tools are and whether they have any limitations. Establish whether there are any significant integration gaps. Launch an employee survey to gather the thoughts of your workforce.  

Also, bear in mind what Grammarly said in its recent report: over the past 12 months, 73% of professionals say they’ve seen an increase in the variety of communication channels used in their workplace. But this isn’t leading to more effective internal communications.

Different workplace tools come with their own notifications, interfaces, and rules of engagement. Employees may feel confused about which channel is appropriate for which message. And conversations become disjointed and hard to track because they take place in multiple locations.  

The best solutions are streamlined and easy to use. So consider how many different communication channels you’re currently using. And whether these tools are successfully communicating key messages and encouraging employee engagement.  

You can look at adoption and platform engagement rates to better understand how employees interact with your current tech selection.

What do we want from this communication tool and partnership?  

Onto challenges, goals, and platform features. When choosing a workplace tool, think about:

• Your primary communication challenges. Perhaps messages are being missed. Or employees are failing to engage with the platform. Maybe there’s a disconnect between HQ and frontline workers.
  
  
• What you’re trying to achieve with this tool. Do you want it to enhance workplace collaboration, improve employee engagement, or amplify company culture? Maybe you want it to do all these things.
  
  
• Must-have features. What functionality do you need? This might include real-time messaging, video conferencing, document sharing, surveys, or social feed features.

Also, think beyond the platform itself. Sure, you need a communication tool that supports your organization’s style of communication. But it’s also useful to have a partner who understands employee communications — and your workplace challenges — inside out.

Here at Blink, we’re experts in employee communication and engagement. Unlike some of our competitors, this is our sole focus. Our clients can rely on us as a strategic partner, benefitting from our comms insights and ongoing support.

We work with our clients so they get the best from the Blink app. We offer extensive support through the launch phase, helping you to encourage adoption. We also pride ourselves on our responsiveness to client feature requests, feedback, and suggestions.

Will this communication platform work for all employees?

A good employee communication tool acts as a hub for your organization. It’s a place where co-workers connect, where they access collective knowledge, and where leadership shares important messages.

All pretty vital stuff. So it’s not fair to leave any employees out of the conversation. It’s not good for business either.

Unless everyone enjoys easy access to your platform, you fail to achieve the levels of workplace communication and employee engagement that you’re striving for.

Bear in mind that only 10% of frontline workers say they have high access to the tools, tech, and opportunities they need to connect and advance in their workplace. So when choosing a new employee communication tool, consider where and when your employees will be using it.

If your employees are fully desk-based, a desktop platform is likely to fit the bill. For hybrid teams, you need desktop systems with real-time communication and collaboration tools.

For frontline employees who don’t work at a desk — and don’t necessarily even have a company email address — you need a different type of workplace tool. A mobile-first employee app, available on employee smartphones, is your best option.

Of course, if you have a mix of frontline and desk-based staff, you need a solution that works for everyone. It should have the same extensive features on both mobile and desktop so no one misses out. And it should successfully bridge the gap between your company’s frontlines and head office.

What level of personalization and customization do we want?

The best employee communication tools offer personalization features. They allow you to adapt a platform to the branding and requirements of your organization. This is good for the employee experience and it helps improve employee engagement with your tool.

Don’t need a particular module? Then it probably shouldn’t take up space on the employee dashboard. Want the software to align with your company branding? This service should come as standard.  

If you’re a large, global company, it may also make sense to create mini-sites within your platform. Each of these sites can be branded and personalized for a different segment of your workforce to ensure they’re relevant and engaging.

So clarify what you expect in terms of platform personalization, then ask platform providers what they’re able to deliver. 

What integrations do we need?

As we’ve already touched upon, in today’s digital workplace, software overwhelm is a real problem. Throw too many tech tools at employees and you make them less productive and engaged.

That’s why a good employee communication tool is an all-in-one solution. It also integrates seamlessly with any other workplace software you like to use. 

This makes life easier for employees because they access all tools from one unified dashboard. It can also improve software adoption rate. When employees don’t have to worry about separate logins and passwords, they find it easier to use the tools at their disposal. 

Thanks to Blink’s digital hub, organizations enjoy 5x better adoption of existing tools. With single sign-on (SSO), users don’t have to waste time logging into different apps. This creates a streamlined and user-friendly experience — and it makes employees more productive, too.

What’s the user experience like?

Usability is another important consideration when choosing a new employee comms tool. There’s little point investing time in new tech if a large proportion of employees don’t actually end up using it.

The best employee apps require minimal employee training. They’re intuitive to use and navigate. There are few points of friction. It’s easy for admins to manage content and comms from the back end of the platform.  

Your chosen employee communication tool should also support you in boosting employee engagement. It’ll come with a social-media-style news feed. Employees will have the option to like, comment, and post. You’ll be able to launch pulse surveys and send out rich, multimedia content. 

If you’re switching from an existing tool — like Workplace from Meta — it makes sense to choose an internal communications solution with a similar interface and features. When a platform feels familiar, employees will find it easier to make the switch.

So how do you judge a tool’s user experience? A product demo helps you get a sense of what a platform is like in action. You can also look at a tool’s adoption rates and platform engagement rates to see how it’s working for other organizations like yours.

Find out what customers think of Blink. Take a look at our case studies.

What are the practicalities of this platform?

As well as considering the effectiveness of an internal communication tool, you need to consider its practical impact. So work with other departments, like IT and finance, to establish your requirements in terms of:

• Budget. How much are you prepared to spend? What’s the ongoing cost of a platform? Are there any hidden costs and does it represent good value for money?
  
  
• Security. Does this platform keep your company and employee data safe? What security practices does it follow?
  
  
• Scalability. Can the platform grow with your organization? How will it adapt to your changing needs?  

Final thoughts on choosing an internal communication tool

There are lots of employee communication tools to choose from. And — as Meta discontinues Workplace — lots of organizations looking for a new solution to meet the needs of their workforce. 

To find the right internal communication tool for your organization, you need to ask the right questions.

Think about what you like and dislike about your current solution. Clarify what you want from platform features and a software partner. Consider customizations, integrations, and the user experience. And be sure to think about all employees and their communication needs.

This should help you narrow down the list of options. You can then conduct research into your shortlisted platform providers, looking at their adoption and engagement rates — and taking them for a spin as part of a free trial or demo.

Find out if Blink is the right internal communication tool for your organization by scheduling a personalized demo. Book your demo today.

Whenever you place a new hire in a role, you hope they’ll go the distance. But ‘hopefully’ isn’t enough in this challenging recruitment climate.

The first 90 days of employment is an opportunity to set firm foundations and begin the first chapter of a productive, long-lasting relationship. And yet, within the caregiver and healthcare sector, those first 90 days are also where the majority (57%) of turnover occurs.

A small portion of this turnover will come from poor-fit hires and people who are asked not to continue after their probationary period. 95.5% of all hospital staff turnover is voluntary though, so there’s clearly something to analyze here.

To put it plainly, employees who are supported and nurtured through their first 90 days in post become engaged, loyal workers — likely to stay for a year or longer. Those who aren’t, resign.

Let’s look at how you can harness the 90-day retention opportunity for your healthcare organization.

Retention efforts begin before recruitment ends

When we think about retention, we typically think of the employees we’ve already onboarded. And this appears entirely sensible: you can’t retain the staff you haven’t hired yet.

At the same time, we know that the employee experience journey starts way before an official job offer. The ‘moments that matter’ start as early in the lifecycle as first seeing your job advert and visiting your website. 

Candidates are forming an opinion about your organization throughout the application and recruitment process. They’re deciding whether or not they can see themselves staying with you long-term.

At this stage, candidates are looking at factors such as:

• What you ask of them during the assessment process
• How well and often you communicate
• Your employer branding
• What current employees say about your business on social media
• How well your organization is reviewed and how it’s represented in the press
• What your annual reports say about the employee experience, your commercials, vision and values, and position in the marketplace

Not all candidates will deep dive into your organization’s public profile, but some will. And at the very least they’ll be on the receiving end of how you manage the application process. So to start as you mean to go on: to help employees get past the first 90-day threshold, your recruitment efforts need to serve as retention efforts, too.

This can be a challenge for organizations using staffing agencies, who may have significantly less control over their relationship-building efforts. Similarly, US companies deploying CDPAP may find care workers appearing on the payroll without any previous facetime and with limited understanding of the provider that’s hiring them.

The need to deliver retention is pressing even in these scenarios. Attrition is a phenomenal cost burden for healthcare organizations placing employees from any recruitment source. 

Understanding attrition factors

Healthcare workers brought into your organization through traditional means — that is, not CDPAP or staffing agencies — must have been excited about the opportunity enough to accept your offer. What can happen to make them want to leave only a few months later?

Experience versus expectations

Employees come to a new role with a series of expectations. These come from their previous work experiences, your employer branding, and the job description. If their experience is significantly worse than — or even just different to — their expectations, they may decide to move on.

There’s a ‘two-factor theory’ at play here. On one hand, you have hygiene factors, otherwise thought of as ‘causes of dissatisfaction’. These can include issues such as problems with managers, poor working relationships, or a feeling of inadequate health and safety.

Motivating factors are the opposite: they make a worker want to stay. These include opportunities for growth, having a sense of purpose, and feeling recognized for good work. 

If there’s a significant mismatch between hygiene factor expectations and experience, don’t be surprised if your staff start to churn quickly. An absence of motivating factors may take longer to push staff into leaving, but eventually, this will too.

Lack of access to training, resources, and tools

Staff who lack the necessary training, resources, and tools to perform their duties effectively quickly become frustrated and demotivated. They’re unable to enjoy their work or do it well.

This isn’t just an attrition risk. A lack of access like this also creates compliance and patient safety concerns — it leaves your organization open to risk, reputationally and financially.

‘Access’ is the right word to interrogate here. Training might be on offer for healthcare workers, you may have paper copies of necessary resources, and specific tools might have been rolled out to the frontline to support their day-to-day. But if employees can’t access them easily — without disrupting their working day — then they simply aren’t fit for purpose.

Frontline healthcare workers need tools designed to meet their needs. Tools and software solutions originally aimed at office-based workers are unlikely to fulfill this requirement.

It’s also important to recognize the additional administrative burden your employees face during their first 90 days. There’s rarely enough time for thorough onboarding and training before workers are asked to care for patients.

This leaves workers trying to juggle patient care and paperwork throughout their first 90 days. This overload and lack of intuitive tools can mean that aspects of onboarding and training get missed.

Scope of the role

Unsurprisingly, some healthcare roles have higher turnover than others. For example, larger hospitals with more than 500 beds have the highest rates of staff turnover.

Similarly, few new hires are comfortable joining a team that remains understaffed. If the situation isn’t resolved promptly then turnover is likely to be high. 

Contact time

Some frontline healthcare workers spend the majority of their day surrounded by other people — on a busy Accident and Emergency ward, for example, or riding in the ambulance with the rest of their EMS crew. Others work solo. Home health carers can go weeks without seeing another co-worker or connecting with HQ. 

Every frontline worker needs contact time with their manager. They need support, development, and feedback on their performance. They also want to share their difficulties and suggestions, and this contact time is all the more important during their first 90 days when so much of the role is new.

Contact time with co-workers is essential too. Teams need to spend time together to create a sense of belonging. They can share ideas and experiences and provide peer-to-peer support.

Healthcare and home health organizations relying on staffing agencies and CDPAP need to put in considerable extra effort to encourage this kind of culture.

Seizing the opportunity: what makes those first 90 days engaging

Flipping the above on its head, we can now start to assess what a great first 90 days looks like for healthcare employees.

An immediate and thorough welcoming

Employee onboarding plans set the tone across four important Cs: compliance, clarification, culture, and connection.

• Compliance is vital in healthcare. You need to know that new hires understand what’s expected of them to satisfy the necessary criteria and continue with best practice. You should also use the onboarding process to ensure employees go through any required training or certifications before they treat patients.
  
• Clarification is broader than compliance. It helps employees understand what their job role is in detail and by being crystal clear from the off-set you can set them up for success. You might also choose to clarify who they will work with, who they can turn to for questions and support as they learn the ropes, what your organizational goals are, and how much their individual contribution matters.
  
• Culture we’ve mentioned already and it’s where many healthcare organizations start to fall down where retention is concerned. Harvard Business Review data concluded that “Competitive pay and other support options are essential to recruiting caregivers, of course, but organizational culture, including a commitment to excellence, is what makes them stay.”
  
• Connection is rarely ever achieved without the right cultural environment. If culture can be thought of as how you work as an organization, then the way you connect your teams together naturally falls into this category. Remember: just because a healthcare worker is put on a busy ward with many busy co-workers doesn’t make them connected. Connection requires considered effort, from them and from you. And you have the opportunity to lead by example from as early as day one.

Welcoming staff shouldn’t be a one-way process, though. Yes, you will have lots of information you need to pass their way, but the earlier you get them actively engaging the better. 

Run regular onboarding surveys at the end of weeks 1, 4, 8, and so on. And if you have employee groups and communities available to join, make sure your new hires know they are there. These could be around internal initiatives, like digital inclusion, or shared values and characteristics like LGBTQ+. Look for every opportunity to create community, belonging, and psychological safety. The impact on retention and employee wellbeing can be transformational.

An effective onboarding can, according to BambooHR:

• Make employees feel 18x more committed to their employer
• Increase a sense of connection in 91% of employees
• And lead 89% of employees to feel ‘very engaged’ in their work

What could your healthcare organization do with stats like that?

Having the tools needed to succeed

Frontline healthcare workers often have tools extended to them as an afterthought. Whatever their desk-based peers in head office are using is what they are asked to use too. 

But these tools are not fit for purpose for the frontline. Either as a result of bad mobile user experience, requiring multiple log-ins, complicated filing systems and navigation, or all of the above.

Some crucial workflows are still paper-based by default, causing a digital divide to form between healthcare teams. This impacts efficiency and productivity, employee engagement and satisfaction, and the quality of patient care.

By empowering frontline staff with the right tools for the job from their very first day you can greatly reduce attrition risks, solving for the ‘hygiene’ and ‘motivating’ factors we covered earlier on.

A tool that’s built for the frontline first will:

• Be mobile optimized and easy to use on the go
• Facilitate single sign-on and bring all mission-critical apps together in one place
• Allow teams to stay connected to each other and the wider organization

Transitioning from desk-based tools to a frontline employee app will make frontline hires feel valued and invested in. It’ll also keep them with your organization way beyond the first 90 days.

Checking in regularly

It’s no shock to anyone that great relationships rely on effective communication. What’s important is how you make this kind of communication normal for your new employees. 

• Encourage new hires to ask questions, build connections, and proactively seek out the training they need. Home Health Pulse explains it perfectly when they say, “Because inexperience breeds vulnerability, caregivers who feel unsure or underprepared in their position for too long will choose to save their dignity and quit to go where they feel competent.”
  
• Focus on their relationships with co-workers and the first-line managers who lead them. These should be your employee’s first point of contact when they need help, so make it easy for them to ask
  
• Ask for their feedback often. When staff find it easy to talk about the challenges they’re facing, you hear about problems early. This lets you tackle emerging issues around burnout or frustration before it’s too late. 91% of nurses blame burnout, poor working conditions, and pay for the staffing shortage — hear them out on these issues to minimize attrition. Annual healthcare employee surveys are only the beginning.

Offer your new hires a variety of paths to communicate their needs. Blink Pulse surveys let you track feedback from your new hires, opening up the opportunity to optimize and improve your retention rates.

Connecting new hires with your overall purpose and mission

“I’m yet to meet a clinician or caregiver who got into this line of work to be on a computer all day” explains Ian Gordan, former President of Administrative Operations for Elara Caring. 

And it’s true. At the risk of over-generalizing, frontline healthcare workers typically want a sense of purpose in their work — and it pays to provide this sense of purpose as soon as you possibly can.

Unfortunately, it can be difficult to remember this purpose when workers are constantly rushed, focusing on the immediate needs of their patients. Limited contact with co-workers can make this problem worse.

It’s here that tooling becomes essential again:

• A shared news ‘Feed’ allows you to send regular reminders of the company's purpose and internalize those values in new hires
• Building connections and ‘Chats’ between team members provides a collective sense of excellence and dedication to the cause
• Mandatory reads shared in the Feed and then saved in a centralized ‘Hub’  give all staff members a place to refer back to if they ever need a reminder

Rewarding and recognizing key behaviors

Lastly, but equally as importantly, there’s reward and recognition. 

Keep your new hires motivated and enthused during and after their first 90 days by demonstrating a culture of recognition. Reward staff who are doing well early in their time with you. Give them a shout-out on your news Feed or gift them some company goodies. 

It’s a basic tenant of psychology that we should reward the behavior we want to see repeated, but the benefits of recognition programs in the workplace extend far beyond productive behavior. Culture, customer service, and commercial outcomes are all improved when your healthcare workers feel appreciated.

Reaching the 90-day milestone — and beyond

Don’t let the 90-day milestone pass by without at least some form of recognition and check-in. If your employee stays with you past the first 90 days, celebrate that — and them.

If your employee voluntarily leaves before they pass the 90-day milestone then you have an opportunity to learn. Ask your employee why they’re leaving and what could have enabled them to stay.

Consider going further, too. Consider holding regular ‘stay interviews’, offering employees an opportunity to discuss concerns they have with their role and their aspirations for their career.

Blink. And deliver the best employee experience from recruitment to retirement

Blink helps you keep top talent from recruitment to retirement. Our frontline employee app enables and empowers healthcare staff with the tools, resources, and support they need to thrive at work and offer outstanding patient care.

Learn more about Blink for healthcare here.

“Operations keeps the lights on, strategy provides a light at the end of the tunnel, but project management is the train engine that moves the organization forward.” — Joy Gumz

Keeping that train on the right track is the job of a project manager. You have to look at project deadlines, budgets, and deliverables. Then, craft a project plan that achieves the desired project outcomes.

But projects can be derailed by any number of issues. Poor communication. Changing stakeholder expectations. Unidentified risks. Ineffective workplace tools.

So preparation is key. Every good project manager tries to identify and avoid potential pitfalls. That’s why, in this article, we help project managers prepare for their next project.

Read on to discover our ten tips for successful project management.

How do you manage a project effectively?

Effective project management means setting a clear project plan and using the right tools to monitor progress. The best project managers can manage setbacks while keeping the company's goals and workflow on track.

Here are five tips for successful project management:

1. Foster clear and effective communication

The Project Management Institute (PMI) 2023 Pulse of the Profession report reveals a range of “power skills” for project management, as agreed by project managers.

Top of the list? Communication. 68% of survey respondents say that communication is critical to achieving organizational objectives.

Effective project management relies on communication — and not just any kind of communication. To be successful, projects require open communication. Information needs to flow freely between all relevant parties to ensure timely project progress. 

Without this type of communication, your project team becomes inefficient. Collaboration is near impossible. You find it hard to share updates with key stakeholders. Motivation and engagement are likely to dip, too.

With that in mind, here’s how to establish effective communication during projects:

• Hold regular meetings with team members to ensure everyone is on the same page. Clarify deliverables and deadlines. Use these meetings as an open forum, where the project team can share any concerns or ideas.
  
  
• Use communication tools — like Blink’s super app — to communicate over messages and in real-time, even when your project team isn’t working face-to-face.
  
  
• Send project reports to relevant stakeholders regularly, making them aware of any project changes or new developments.
  
  
• Be a good listener. Consider multiple points of view, not just your own. That way, you use all of the skills and expertise within the project team to come up with the best possible solutions.

2. Set clear goals for your project

A great project manager starts by setting goals. Clear goals keep your team focused and aligned. They aid productivity and decision-making.

Well-defined goals also help you decide what project success looks like, making it easier to assess your project once it’s finished.

So before you dive into tasks, ensure you understand the overall mission and objectives of the project. Set the parameters of your project, too. You need to know which tasks you’ll be tackling and which deliverables are expected, along with the timeframe and budget allocated.

With projects becoming more complex, you might like to go further, setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. You should end up with something like this:

• An understanding of your project goals and how they align with stakeholder expectations
• Project SMART goals and associated metrics
• A clear definition of what return on investment (ROI) means for this project

Once you’ve established your overarching project goals, you can break these down into smaller, more manageable tasks.

3. Create a schedule

A thoughtfully crafted schedule helps a project to run more smoothly. It guides your team to complete project tasks on time, while managing stakeholder expectations, too. It also reveals which tasks are dependent on others, helping you to allocate resources effectively.

To create a project schedule, you need to put all project tasks into a logical sequence, taking into account any dependencies between tasks. You can use project management tools (or just a stack of sticky notes) to visualize project progress.

Next, estimate the duration of each task, using historical data or the past experiences of your project team. You can then identify the longest path of dependent tasks — also called the critical path. This is the project’s shortest completion time.

From this point, you need to:

• Assign resources — including team members, equipment, and materials — adjusting your schedule if resources are needed in two places at once
• Establish milestones and deliverables so you can make sustained progress toward your final project deadline
• Communicate the schedule, sharing it with the project team and key stakeholders
• Use project management tools with features like Gantt charts, time tracking, and Kanban boards to help your team track their progress

4. Use the right tools to monitor progress

It's easier for your team to operate efficiently with the right project management software. Nothing slips through the cracks because everyone can see what needs to be done. If any of your team is working remotely, then this type of tech is critical to project success.

It provides a centralized location for project documents, files, and communication. It allows easy assignment and tracking of tasks. The best software also provides reports and dashboards that summarize project information and facilitate better decision-making.

When selecting a project management software, here’s what to look out for:

• Features that match the complexity of your project and can scale with you as you grow. That way, you're not forced to switch to another software further down the line.
• A streamlined solution. You need a tool that integrates with the workplace software you already use so teams don’t have to log in and out of multiple accounts.
• A platform that’s available on your teams’ preferred devices. If your team members are working remotely, make sure there's an employee app available for mobile devices.
• A clean, modern design that minimizes distractions and a user-friendly dashboard that involves little to no learning curve for your project team

5. Assemble a multi-skilled team

A project is only as good as the people who work on it. You need the right mix of personalities and skills to aid productivity and minimize friction. Get it right and you’ll improve project efficiency and outcomes.

So what traits should you be looking for when selecting project team members?

• They must have excellent communication skills and be able to interact with lots of different people
• They should have basic knowledge of project management methodologies such as Agile and Waterfall
• They must be highly organized so they can keep on top of tasks and meet deadlines even under significant pressure
• They should be familiar with project management software — and happy to use your chosen platform

Remember that the most skilled employees may need some training to thrive as part of a project team. So be willing to invest in their personal and professional development to cultivate those essential soft skills.

6. Motivate your project team members

Skilled project managers know there are times when Waterfall diagrams, Gantt charts, and work breakdown structures aren’t enough to get your team over the finish line. These things definitely help. But the best teams have something else in their favor — motivation.

Gallup research shows that motivated, engaged employees make fewer mistakes. They’re also 17% more productive than their less motivated peers.

Of course, project managers don’t have complete control over employee motivation. But there are some things you can do to increase motivation and employee engagement.

• Recognize the effort and achievements of your team, praising them publicly on shared communication channels
• Create a supportive culture, where all people and their contributions are valued and where work-life balance is respected
• Reduce friction by giving teams the tools and resources they need to communicate and complete tasks effectively
• Don’t micromanage — trust teams to get the work done and encourage team members to share ideas and suggestions

7.  Identify and plan for risks

Risk management is a crucial aspect of project management. That’s because unidentified risks can derail a project. They cause unexpected problems that impact budgets, deadlines, and deliverables.

In the planning stage, project managers need to recognize and assess project risks. By building these risks into your project plan, you’ll find it easier to keep the project on track.

To plan for risks in project management:

• Identify risks. Review past projects and brainstorm with your project team to list potential risks.
• Use SWOT analysis. Identify strengths, weaknesses, opportunities, and threats in relation to each risk.
• Determine the probability and impact of each risk, giving each risk a score.
• Prioritize risks with the highest score, finding ways to mitigate or avoid these risks where possible

Once your project has ended, take the time to identify and document any lessons learned. It could be that unexpected risks in this project help you to avoid similar risks in the next one.

8. Identify and interact with key stakeholders

Stakeholders are the people who have a vested interest in your project and those who are affected by project outcomes. Some will be directly involved in the project, some will influence decisions, and some just need to be kept in the loop.

Nurturing stakeholder relationships helps your project to run more smoothly. It ensures that you get stakeholder support, with vested interests understanding and agreeing to your project plans.

Here’s what you need to do to create strong relationships with stakeholders:

• Communicate with stakeholders early in the project to establish trust
• Find out how stakeholders want to receive information. Which communication channels do they prefer? Do they want you to provide high-level summaries or in-depth reports?
• Tailor communications to the interests and concerns of each individual stakeholder and resolve any issues proactively
• Engage stakeholders with regular meetings and clear channels for feedback

9. Be a leading example

As a project manager, you need to lead by example. If you demonstrate the behavior, values, and work ethic you expect from your team, your team is more likely to follow suit. You positively influence their approach to work and bolster your own authority, too.

This type of leadership approach also encourages open communication. When team members see you acting with integrity, they’re more likely to trust you. This makes them feel more confident and comfortable when sharing their ideas or concerns.

The best project leaders are:

• Ethical. They treat all team members fairly and communicate transparently and honestly at all times.
• A team player. They take responsibility for their own mistakes and share credit with the whole team.
• True to their word. They deliver on their promises and meet deadlines.
• Proactive. They seek to resolve challenges and conflicts as they arise.

Lead by example and you improve team communication and performance. This helps you achieve project goals more efficiently and effectively.

10. Ask questions

Some leaders like to behave as if they have all the answers. But the best project leaders ask the important questions.

They tap into the collective expertise of their project team so they have all the information they need. They also ask questions of stakeholders so they understand exactly what’s expected.

This approach helps to improve project collaboration and engagement. It also facilitates crystal clear communication. You clear up any doubts, challenge assumptions, and identify potential risks.

With information from all relevant parties — and no questions left unanswered — you’ll find it easier to make decisions and solve problems throughout the course of your project.

What are the most common project management problems?

No project is plain sailing. Here are some common problems to look out for when managing projects.

1. Scope creep

Scope creep is the gradual expansion of a project’s scope beyond its initial objectives. This impacts a team’s ability to complete a project on time, on budget, or in a way that meets project goals. It can also leave everyone — project team and stakeholders — feeling dissatisfied.

A study by the PMI showed that scope creep affects up to 39% of projects. It’s a problem usually caused by stakeholders changing project conditions — things like budget, deadlines, or deliverables. Scope creep can also occur when project scope is not adequately defined or documented at the outset.

To avoid scope creep, you need to proactively engage with stakeholders during the project planning stage. Pin down their requirements and expectations, then get their approval once you’ve put a plan together.

You may also like to establish a change control board or a change request process. This means you have a fixed and logical way to consider and respond to proposed changes.

2. Poor communication

Poor communication is at the core of most project failures. It undermines cohesion and clarity. It opens the door to misunderstandings between your team members and stakeholders. It also serves to erode trust.

This is why it’s so important to establish an open dialogue from the very start of a project. By communicating transparently and collaboratively, you create an environment where everyone shares information and pulls in the same direction.

Communication tools also come in useful. The right internal communication tools helps you to maintain consistent, two-way communication throughout the whole project.

3. Financial setbacks

Wellingtone reports that only 34% of companies mostly or always complete projects while remaining on budget. This is a big issue because a project can only provide the expected ROI if it’s delivered within budget.

So what can you do to keep a project on the right financial track?

We talked a little earlier about project risks. These risks can cause unforeseen costs. So good risk identification and mitigation is crucial.

You also need to ensure the right level of visibility and control over project expenditure. Establish a clear process for tracking and approving expenses to prevent project budgets from spiraling out of control.

Final thoughts on successful project management

We hope that these project management tips help you make a success of your next project. If you take one thing away from this article, let it be this — communication is the foundation of any successful project.  

Whether you’re motivating your team, brainstorming risks, or liaising with project stakeholders, frequent, open communication makes your job easier.

It supports positive teamwork and ensures you keep key stakeholders in the loop. It also facilitates informed decision-making and problem-solving.

Luckily, there are lots of communication and collaboration tools that can help.

With the Blink super-app, project teams can communicate seamlessly. They can share critical documents, launch surveys to gather stakeholder feedback, and recognize one another’s hard work.

Blink also integrates with a range of popular project management software. This means your teams can access communication and project management tools from one user-friendly interface. You can streamline the project process and prevent app overwhelm for your teams.

Want to see Blink in action? Schedule your personalized demo today.

Internal communication mistakes are eye-wateringly expensive. According to estimates, they cost US companies up to $1.2 trillion every year. Mistakes lead to lost business, missed deadlines, and lower employee productivity.

In frontline organizations, communication mistakes are often more pronounced — because it’s notoriously hard to reach employees who are on-the-go, working away from the office in demanding, hands-on roles.

Here, we look at how to avoid six common frontline communication mistakes, improving frontline comms in the process.

This is what we’re going to cover:

• The frontline employee communication challenge
• The link between communication and retention
• How to avoid six common frontline communication mistakes
• Frontline employee communication: essential considerations
• Frontline employee communications FAQs

The frontline employee communication challenge

Reaching your frontline employees with internal communications has never been easy. Unlike desk-based workers, they often spend work days on their feet, away from a computer and sometimes their coworkers.

Communication over a traditional intranet or via email is, therefore, unlikely to be effective. Frontline workers don’t always have a good Wi-Fi connection or access to an appropriate device. So it can be hard for them to perform basic tasks — like finding and downloading a policy document or an email attachment.

Varying shift patterns make it hard for comms teams to reach employees with real-time updates. And — unless you’re tailoring your content to frontline worker needs — the volume of information can easily feel overwhelming. Employees then end up missing critical messages.

For too long, frontline employee communication has been an afterthought. Organizations haven’t always had the strategy or technology they need to make frontline comms effective.

But now, with a renewed focus on employee engagement and retention — and with more tech tools on offer than ever before — many organizations are rethinking how they communicate with their frontline staff.

The link between communication and retention

In frontline industries, there continue to be high levels of staff churn. In transportation, annual turnover stands at 56.7%. In hospitality, the figure stands at 73.8%. This compares to a national average of 13%. 

One of the primary culprits behind these sky-high stats? Internal communication mistakes. 61% of employees considering switching jobs cite poor internal communication as a factor.

Good internal communication keeps employees in the loop. It helps them understand company values and goals. Effective communication channels support frontline employees to connect with coworkers and feel part of company culture.

Being empowered to do a good job. Strong workplace relationships. Feeling part of something bigger. These things boost frontline employee engagement and encourage loyalty.

But with just 40% of frontline employees saying they have a strong sense of connection to their direct leader and 43% saying they have a strong sense of connection to their organization, it’s clear that frontline companies have work to do.   

How to avoid 6 common frontline communication mistakes

Good frontline communication can be transformative for your organization. Here are the mistakes you need to avoid to keep your frontline workers informed and engaged.

Mistake #1: Sticking to the same ineffective frontline communication channels

Many frontline organizations still use paper methods of communication. They send out a newsletter or put memos up on an already crowded noticeboard.

These messages are easy to miss. The information can be outdated by the time it’s distributed. And communication only goes one way — there are limited opportunities for employee interaction.

Email is equally ineffective for frontline workers who don’t always have a corporate email address. And word-of-mouth messaging and phone calls are time-consuming for frontline managers.

Many workers are turning to the tech tools they use in their personal lives to bridge the communication gap. 55% of workers say that WhatsApp is their primary workplace communication tool.

But shadow IT platforms, like WhatsApp, are flawed, too. There are huge compliance and data security issues associated with shadow IT. It also lies outside the control of your comms team so there’s zero oversight. 

Making do with internal communication channels like these makes it hard for your comms team to communicate key messages. It also harms the frontline employee experience. 

How to solve it:

Move beyond this patchwork approach to frontline communication. Unify your messaging with the help of internal communication channels that frontline workers can access easily.  

A reliable way to reach employees is via an employee app, which employees can access on their smartphones. Here, you can bring together all strands of workplace communication and provide social-media-style tools that employees will enjoy using.

Common features include a dynamic company news feed, secure chat, and a content hub packed with essential policies and guides.

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This app becomes a go-to hub of communication and a single source of truth. Employees know they can use the app to quickly and easily find the information they need.

Mistake #2: Your frontline communication tech isn’t mobile-first

A frontline connection gap exists in almost every frontline organization. And it can make frontline employees feel like second-class citizens.

49% of frontline workers say that there are two separate cultures at play within their company: “one for the frontline and one for everyone else.” This unfairness can lead to division and disengagement. And too often, internal communication mistakes — and poor tech choices — are to blame.

Not all employee apps are created equal. And unless you choose a mobile-first solution, designed around the needs of mobile users, you’re likely to run into one (or all) of the following problems:

1. Your app offers an inferior user experience. It doesn’t support the features and functionality that your desk-based employees enjoy on the desktop version.
   
   
2. Your app is difficult for employees to access, either because it uses long-winded login methods or because it requires a corporate email address.
   
   
3. Employees don’t like using your app, either because it has a complicated interface or because it’s one of many digital tools they’re expected to use during the workday.

Problems like these create a two-tier system, with office-based employees getting better access to internal comms than their frontline coworkers. They also cause friction for employees, which means they’re much less likely to use the app.

How to solve it:

When choosing technology for frontline employees, get input from a wide range of stakeholders — including your frontline staff. They can tell you what features and functionality they’d like to see in an employee app.

Supplement this input with an understanding of best practice. The best apps for frontline workers provide the following as standard: 

• A mobile-first solution. This ensures the platform experience is equitable, with the same features and functionality available on both mobile and desktop versions of the software.
• A user-friendly interface. To ensure high levels of app adoption, it should be easy for frontline employees to learn and use the platform.
• Strong integrations. So frontline workers can access all workplace tech — not just your communication channels — from one dashboard.

Single sign-on technology. So employees only have to remember one set of login details to access all the tech tools they need.

Mistake #3: An HQ-centric approach to comms content

With the right technology, you can finally reach the frontline employees in your organization. But you can’t simply serve up the same content you’ve always delivered.

Long-winded corporate content is a no-no for busy frontline teams. You’re unlikely to engage them if you ask them to download a PDF policy document or scroll through long paragraphs of text. Remember: they’re consuming content on a small smartphone screen.

Likewise, if most of the content they see is geared toward office-based employees, frontline workers are likely to lose interest. Scrolling through lots of irrelevant information to reach frontline-specific content is a headache your frontline really doesn’t need.

How to solve it:

Long-winded, text-based comms are out. Short, snappy, visual content is in. 

Think of the kinds of messages that work well on social media platforms. Here, attention-grabbing headlines, multimedia posts, Stories, and straight-to-the-point text convey a lot of information very quickly and effectively.

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This is ideal for busy frontline workers who don’t have time to scroll through reams of text-heavy content. They get need-to-know information in bite-size form.

Personalization is also key. A home care worker doesn’t need to know about the faulty photocopier in the office. But elderly care updates? New incident reporting procedures? The latest shift availability? That’s all really useful and engaging stuff. 

Segment your audience so frontline workers only see information that relates to them, their location, role, and team.

Mistake #4: Too many corporate updates, not enough community

Your office employees can congratulate their coworkers on a successful sales pitch face-to-face. They can share ideas with a teammate on the way to lunch. Or chat about the latest binge-worthy series with their buddies while brewing a coffee in the office kitchen.

But it’s different for the frontline. Frontline workers don’t get the same opportunity for coworker camaraderie as their desk-based peers. There are few options for collaboration and only 30% feel seen and valued by their organization.

Corporate updates are an essential part of employee communications. But you can’t stop there.  Failing to focus on community across your communication channels leaves frontline workers feeling isolated from company culture — and each other.

How to solve it:

Becoming a connected organization is about more than passing news from HQ to the frontline. Effective communication goes both ways and — with the right tech tools — you can build a shared sense of culture and purpose.

To bring every member of staff into the conversation, ensure your platform supports employee interactions. Can they leave comments on news feed posts? React with emojis? Post their own content?

Also, look to launch the following:

• Fun, informal posts. Create polls, launch content challenges, and post event videos. This fun content encourages interaction and helps frontline employees to feel part of company culture.
• Shared interest groups. Communities are a great way to bring frontline employees together. They can find coworkers who share their interests and hobbies, and build meaningful workplace relationships.  
• Regular recognition. Organizations that make recognition an everyday part of the employee experience improve retention, employee engagement, and a sense of belonging. So encourage managers and coworkers to regularly create employee recognition posts.
• Group chat. Create group chats for each frontline team and location. When employees can easily connect with their coworkers, collaboration and connection improve.

Mistake #5: Communication is one-way

Top-down communications are important. You need to keep employees in the loop about company updates, safety announcements, and schedules. But if communication only flows one way, engagement will suffer.

Two-way internal communication shows employees you value them and their input. It demonstrates trust, which then gets repaid. You also get insights that drive smarter business decisions.  

Frontline workers interact with customers. They can spot supply chain bottlenecks and operational inefficiencies. They know which policies are causing frontline frustration — long before the C-suite does.

Without easy, two-way communication, leadership is left in the dark on issues that impact productivity, customer experience, and employee retention.

How to solve it:

Don’t settle for a digital bulletin board. Make your employee app a hive of interactivity by encouraging employees to join the conversation. Here’s how:

• Surveys. Launch regular employee surveys to gauge employee sentiment on everything from policy changes to break room design to internal communication strategy.
• Forms. Make it easy for employees to report safety concerns or suggest improvements using easy-access digital forms.
• Real-time chat. Give frontline workers a direct line to managers and coworkers with 1-to-1 chat functions.
• Interactive content. Craft content that encourages employee input: pose questions in news feed posts, create flash polls, or run a leadership Q&A.

By giving frontline employees a voice, you create a more engaged, informed, and empowered workforce — one that actively contributes to company success. 

Mistake #6: You don’t act on insights from employees and app analytics

If you’ve already rectified the other mistakes on this list, you’re now actively listening to employees and gathering a ton of useful internal communication data through your employee app.

But collecting feedback and analytics is only half the battle — it’s what you do with that information that really counts.  

Failing to act on employee insights weakens trust in the feedback process. When employees don’t see changes based on their input, they become disengaged and less likely to participate in future surveys or discussions.

Ignoring app analytics is equally costly. Unless you segment and analyze the data, you risk making internal comms decisions based on assumptions, not facts. This means missed opportunities to optimize content, improve reach, and create messages that resonate with employees.

The result? Internal communications stagnate, employee engagement declines, and your strategy fails to keep up with the evolving needs and expectations of your frontline employees.

How to solve it:

• Close the feedback loop. Every time you launch an employee survey or embark on a listening tour, tell employees about your findings and thank them for their contributions. Let them know what you plan to do next and keep them posted on any changes and improvements you make.
  
  
• Make proper use of analytics. Use app analytics to track internal communication KPIs. Look at metrics like platform adoption rate, leadership visibility, profile completion, and the number of responses, likes, and reactions your messages receive. Also, segment the data so you get a real sense of how frontline employees are using your internal communication tools. Then, make improvements based on your findings to make your internal communication platform work even better for frontline teams.

Frontline employee communication: essential considerations

Internal communication mistakes are costly. But can avoid them by remembering these guiding principles for frontline comms:

• Think mobile-first. Frontline workers spend all, or most, of their time away from a desk. They need communication systems that move with them.
• Provide short, engaging content. Busy frontline employees need information in an easy-to-digest format. So make like a social media marketer with succinct, visual, and highly engaging messages. 
• Connection, not just communication. Build an online company community by encouraging employee interaction and coworker conversations. 
• Commit to iteration. Continually evaluate your communication strategy and encourage regular feedback from your frontline employees. Then, make meaningful changes based on data, not instincts.

Is your frontline communication falling short?

You only avoid the communication mistakes we’ve looked at in this article if you have the right internal comms tech on your team. That’s where Blink comes in.

Blink is an employee app that offers the same great experience for frontline and desk-based employees.

With secure, single sign-on technology, a user-friendly interface, and deep integrations, it acts as a digital hub. It gives frontline employees access to the information, tools, and connection they need day to day — all via their smartphones.

Blink. And connect your frontline employees like never before.