Meet Jess Nash, a team member at Blink. Learn about her role and experience at the company.
Jess DeVore
Published:
September 6, 2023
Last updated:
September 27, 2023
What we'll cover
Hello! I’m Jess, UK born and (half) bred. I say half because I spent the majority of my childhood in South Africa and Poland - two very different places to live!
I moved back to England to finish school at 15 and then went on to study for a degree in Psychology and a Master’s in Business Management.
Whilst I’ve had part-time and summer jobs in the past, this is my first ever proper job straight out of uni so I am still learning the ropes!
Here at Blink, I am a Talent Sourcer which means I actively seek out awesome employees to join our awesome team.
My main purpose is to scope out the market, find prospective candidates (only the best-of-the-best of course!), reach out to them, tell them all about Blink and convince them why they should come and work for us.
Of course, with any start-up role, there’s a lot more to it than that but that’s my main responsibility in a nutshell.
My absolute FAVOURITE part about Blink is the culture. We value our culture tremendously and it’s something we are all very conscious of maintaining as we grow the team.
Every person at Blink is super approachable, curious, hardworking and collaborative.
We’re a solid team so we trust each other to get our jobs done and we want everyone to collectively succeed. It’s awesome.
Hello! I’m Jess, UK born and (half) bred. I say half because I spent the majority of my childhood in South Africa and Poland - two very different places to live!
I moved back to England to finish school at 15 and then went on to study for a degree in Psychology and a Master’s in Business Management.
Whilst I’ve had part-time and summer jobs in the past, this is my first ever proper job straight out of uni so I am still learning the ropes!
Here at Blink, I am a Talent Sourcer which means I actively seek out awesome employees to join our awesome team.
My main purpose is to scope out the market, find prospective candidates (only the best-of-the-best of course!), reach out to them, tell them all about Blink and convince them why they should come and work for us.
Of course, with any start-up role, there’s a lot more to it than that but that’s my main responsibility in a nutshell.
My absolute FAVOURITE part about Blink is the culture. We value our culture tremendously and it’s something we are all very conscious of maintaining as we grow the team.
Every person at Blink is super approachable, curious, hardworking and collaborative.
We’re a solid team so we trust each other to get our jobs done and we want everyone to collectively succeed. It’s awesome.
What we'll cover
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Kristin has quickly settled into life at Blink in just four months. After starting her career in finance, Kristin discovered her passion for working closely with people to achieve shared goals — leading her to a customer success role where she thrives on building new processes and partnerships.
We caught up with her to learn more about her journey, her excitement for upcoming Blink features, and why she loves working at a company that champions both frontline employees and forward-thinking innovation.
Which Blink office do you work out of?
I work at the Boston office 3 days a week.
What is your position at Blink?
I’m a Customer Success Manager. I work with our existing customers to optimize their use of the Blink platform, ensuring we meet their strategic goals through maximizing the value of their Blink investment.
How long have you been at Blink?
I’ve been here for just over four months, so I’m still relatively new. Before this, I worked in Customer Success at a larger tech company in Boston. It was a similar role, but I enjoy working at a smaller, earlier-stage company because I like having the opportunity to build processes and functions from the ground up — it’s really exciting to me.
I graduated college with a major in Finance and started my career in that field. I enjoyed it and did well, but I realized the part of my job I loved most was interacting with people and working toward shared goals. In Finance, those goals were usually budget-related. I thought, “Okay, I don’t want to become a CFO one day… so, what do I want?” That’s what led me to Customer Success, which is fundamentally about teamwork and collaboration.
What initially attracted you to join Blink?
When I heard about Blink, I was really excited. So many apps target desk-based employees — I’d been working in tech, and everything I worked on was designed for people at their desks. What thrilled me about Blink was that it focuses on frontline, deskless employees. It’s such a cool space in the market, and not many tech companies concentrate on that.
Plus, once I started meeting the Blink team, I could sense a great energy. Everyone was incredibly kind during the interviews, and I knew it would be both an exciting and welcoming place to work.
What's a project you are proud of from your time at Blink?
I know I’ve only been here a short while, but I’ve already had the opportunity to collaborate with several teams on enablement for one of our new product offerings: Advanced Employee Intelligence (AEI). AEI is a set of real-time dashboards that customers can use to take action on insights across key areas of the platform.
From the Customer Success side, we really needed resources to demonstrate its value to our customers. So, I worked with Izzy, Nikita, and Adrienne to develop talk tracks and enablement materials — a really exciting project! We’re already seeing the benefits of it, because now we can discuss AEI much more confidently with customers, watch them adopt it, and help drive their success.
How would you describe the company culture at Blink in three words?
I’d describe the Blink team as driven, thoughtful, and team-oriented. Everyone is highly motivated — always pushing to add new product features, improve processes, or try out innovative ideas with customers to enhance employee engagement and communication.
They’re also incredibly thoughtful and team-oriented. From day one, I could tell how welcoming everyone was, eager to help me learn the ropes and teach me everything I needed to know. It’s been great having such a supportive team, especially as I get familiar with the product and start building relationships with my customers.
What's one thing you’re excited about for the future of Blink?
I’m really excited about our product development. We have a lot of cool features on the way, and there’s a great opportunity to partner with our customers to help them leverage these features to enhance their employee communication and engagement.
Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?
I think our Voice and Video Calling feature will be really cool. Blink is already a one-stop shop, but I believe this will be a fantastic way to streamline communication for people who need to connect quickly. It’ll be incredibly helpful for real-time collaboration.
Why do you work for Blink?
I work at Blink because there’s an opportunity not only to support Blink’s ongoing success and growth but also to partner with our customers on their own success. That’s what excites me every day: having those calls, collaborating on different initiatives, and seeing firsthand the value Blink brings them. It’s especially rewarding to know we’re making an impact for essential workers or those who, without Blink, might have been overlooked in traditional communication channels.
Are you on the hunt for the perfect communications software for your organization and having a difficult time choosing between Blink and Dynamic Signal?
Read on to find their key similarities and differences and make the decision that's best for your workforce.
Dynamic Signal vs. Blink — quick facts
Both Dynamic Signal and Blink are designed as mobile-first employee communication platforms with web and desktop apps.
One major difference between the two apps is that Dynamic Signal also aims to transform employees into employee advocates across external platforms. Blink is entirely focused on the employee, while Dynamic Signal focuses more on company PR and image.
Dynamic Signal was founded in 2010 in San Bruno, CA, and Blink was launched in 2019 in London, UK. Blink comes with modern features and UI that the Dynamic Signal app doesn’t. For example, Blink offers features like micro-apps, payslips, staff rosters, and customizable branding.
In contrast, Dynamic Signal relies on other, sometimes older, methods to engage their frontline workers, like gamification techniques, external social sharing, and newsletters.
Dynamic Signal’s approach is likely to work better with desk-based workers and organizations that want to use user-generated content, while Blink is more successful among frontline workers.
Dynamic Signal vs. Blink: How they’re similar
When choosing between Blink and Dynamic Signal, note there are some similarities between the two apps:
Mobile
Blink is a great option if you want to encourage more engagement and communication across all levels of your organization. It suits companies with many frontline and mobile workers. As a newer company, Blink comes with modern features, and the user experience feels like any other consumer social app, making it intuitive and fun to use.
Dynamic Signal also offers a mobile app that makes it possible for deskless employees to stay up to date and connected wherever they are.
Integrations
Dynamic provides two-way integrations with third-party tools like Teams, Yammer, Slack, and more, along with an API to create custom integrations.
Blink is also highly customizable. It offers personalized branding, integrations, and micro-apps — for payslips, lunch menus, or anything else your organization might need.
Analytics
A strength of Dynamic Signal lies in the robust analytics and reporting tools that track member views, shares, post reach, and more. Users frequently name the “extensive reporting” as a major plus of the platform. However, users say “reports require external spreadsheet software as native report management is poor.”
Blink also offers extensive analytics that encompasses active users, reach, impressions, likes, comments and link clicks, with visualizations right in the app. The platform enables you to filter data by timeframe or team, so you can track the effectiveness of specific campaigns.
How they’re different
There also some key differences between Blink and Dynamic Signal:
Newsletters
If you are looking for multiple communication methods, Dynamic Signal could be a good choice. Along with feed posts, users can create news posts, newsletters, automatic digests, and send push notifications for important announcements. Plus, the audience targeting features let publishers deliver their content to the right people.
Though Blink offers Pages for static blog content, there is no newsletter feature available from the beginning. In terms of variety of content for Blink, users say the platform “would benefit from more video options.”
Content approval
Blink’s focus on user-generated content means that there are less barriers for your employees to post and share content on the news feeds. This leads to a high volume of content, which can sometimes be overwhelming. Users say “the feed may need better filtering options.”
For companies that want to consistently produce content held to higher standards of uniformity, admins can utilize the planned approval workflows.
Gamification
Dynamic Signal offers badges and leaderboards to encourage frontline workers to interact and complete configurable goals.
Blink does not have any gamification features other than the social feed’s likes and comments.
Omni-directional communication
A strength for Blink is its thoughtful focus on encouraging communication from every level of the organization. The feed page is easy to participate in for any worker, and the people directory opens lines of communication across the organization.
Dynamic Signal is more of a top-down communications platform, which means there are fewer opportunities for workers at all levels to engage with others. While there is a news feed, moderators review employees’ submissions, which could discourage true engagement.
Chat feature
Blink offers a chat feature for employees to communicate, send documents, and kick of video calls.
In Dynamic Signal there are no fully-fledged chat features, so it would not replace shadow IT like Whatsapp. Similarly, there are no do not disturb or away features found in other chat software to let workers step away from work during breaks.
Intranet
Blink’s Hub serves as a powerful reference where important documents, files, and policies are easy to organize and find through search.
In contrast, Search experience to find news and articles tends to be poor in Dynamic Signal. Users must rely mainly on manual navigation, which means it would not make an ideal intranet replacement.
Setup time
With excellent customer support and a great UI, Blink is one of the easiest employee communication apps to onboard.
Users won’t require any technical training to engage with the tool. And on the backend, the fully managed tool lightens the load on the IT team.
However, as a newer communication and engagement platform, many features are still being rolled out and beta-tested, which means elements are constantly changing.
While the development team is agile and fast-moving, occasional bugs do occur.
With Dynamic Signal, learning the platform can take some time as many features are quite technical. While this means it can be powerful, it isn’t a set-up-and-go tool.
Both admins and users will require training to take full advantage of the features, however, users often say they receive “good support from the customer success team” which can help make the onboarding process go more smoothly.
Dynamic Signal vs. Blink: pricing
Blink offers four levels of paid service based on company size:
Blink levels:
Essential: $3.40 per person, per month
Business: Price on application
Enterprise: Price on application
Enterprise Plus: Price on application
Dynamic Signal has recently been integrated into Firstup’s line of products. The company customizes your plan with features, so you’ll have to grab a custom quote for more information.
Dynamic Signal vs. Blink: final thoughts
Both Blink and Dynamic Signal are excellent choices for an internal employee communications solution.
If you want a hands-off and engaging platform with great value, go with Blink.
If your team already has an internal communication plan with specific messaging requirements, and has the resources to commit to a higher-effort platform, go with Dynamic Signal.
If you’re not sure, try out Blink’s powerful frontline employee communications solution for free.
Get ready for this week’s Life at Blink spotlight! We’re thrilled to introduce a pivotal member of our Boston team — George Monk! As an Account Executive, George has been with Blink for nearly four years, making a significant impact from both sides of the Atlantic. Starting out in our London office, George was Blink’s first US SDR, pioneering our efforts to connect with U.S. businesses. Dive in to learn more about George, his journey, and what makes Blink such a unique place to work!
What initially attracted you to join Blink?
When I first joined Blink, I wasn’t sure what to expect. The idea of joining a startup initially made me hesitant because I was concerned about potential lack of structure and training programs. But eventually, I told myself, "Why not give it a shot and embrace the challenge?"
Blink was actually my first job right out of university, where I studied chemistry. It’s funny because, during my time at university, I had no idea what my career path would look like. I knew I was interested in joining the private sector, but my vision for the future was still blurry. It wasn’t until I joined Blink that I found a direction that truly resonated with me, and I'm glad I took that leap of faith.
What's a project you are proud of from your time at Blink?
I'm particularly proud of what we've achieved in the EMS sector, working with paramedics, EMTs, and medical technicians. It’s an area where Blink has really made an impact, especially with the younger workforce, who are typically between 18 and 25 and are very receptive to using our platform. When I first joined, our presence in the EMS industry was minimal — we were just starting to break into the market. But now, we're leading the charge. We've partnered with over 20 agencies, and Blink is becoming a household name in the industry. It’s been incredibly rewarding to watch that growth and know that we've made a real difference in helping these critical workers stay connected and informed.
How would you describe the company culture at Blink in three words?
If I had to describe Blink's company culture in three words, I’d say it's high-achieving, fun, and inclusive. We’re all about pushing ourselves to deliver the best results, but we also know how to enjoy the process along the way. There’s a strong sense of camaraderie, and despite how driven everyone is, it’s still an incredibly supportive and inclusive environment.
What's one thing you're excited about for the future of Blink?
I'm really excited about Blink's future, especially as we focus on expanding our presence in the US. Bringing more household names and big brands onboard is something that really energizes me. We're making a significant impact, and I can't wait to see how we continue to grow in the American market. It’s thrilling to think about how far we’ve come and how much potential there still is to grow.
Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?
A recent initiative that I find really exciting is the opportunity we have to help thousands of customers who’ve been left behind by the closure of Meta's Workplace. Being able to migrate them over to Blink is a huge opportunity not just for those businesses but for us as well. Meta announced they’d be closing in May, so it’s been a major focus for us since then. With the official discontinuation happening in August next year, I imagine we’ll continue helping with these migrations for months to come. It’s incredibly rewarding to know we’re stepping in to provide a solution when these companies need it most.
Why do you work for Blink?
I have the luxury of coming to work every day and genuinely enjoying it. I love the people I work with, and I love the diversity of our customers. Getting to work with companies from so many different industries keeps things exciting and fulfilling.
JD Now, powered by Blink, will connect and engage circa 90,000 global workers across JD Group
JD, a leading global omnichannel retailer of sports fashion brands, has partnered with employee experience platform to unveil “JD Now,” a revolutionary employee super-app designed to transform communication and operational efficiency for its entire workforce. The platform is rolling out to circa 90,000 employees across JD Group’s global brands, including JD Sports, Go Outdoors, and Finish Line, marking a significant step forward in the company’s commitment to digital innovation and employee experience.
In the first 10 days following the pilot launch of JD Now, JD saw an incredible 74% adoption rate across the 20,000 initial users, as well as tens of thousands of direct and group messages — showcasing a near-immediate improvement to connection and communication.
Bridging the digital divide
The global retailer launched the platform after identifying opportunities to improve its internal communications and employee engagement. With a rapidly growing workforce, the company recognized that traditional communication methods — including shop-floor huddles, paper magazines, and physical notice boards — were no longer sufficient to maintain the level of connection and operational efficiency required for a business of its scale.
In response to feedback from employees who wanted a higher level of connection across the business, JD Group sought out a cutting-edge solution to unify and streamline its communication channels. Blink was selected for its expertise in frontline employee engagement and its ability to provide a mobile-first, user-friendly platform that could meet the diverse needs of JD’s expansive workforce.
“At JD, we know our people are our greatest asset and we are committed to investing in the tools to ensure they excel,” said Nicola Kowalczuk, chief people officer at JD Group. “The launch of JD Now in partnership with Blink marks an important step forward in enhancing our employees’ work experience and leading the way in retail digital transformation. This platform is not just about communication — it’s about equipping our teams with the resources they need to thrive in a fast-paced retail environment.”
JD Now: Key features and benefits
Unified communication platform: JD Now is an easily accessible platform, simplifying communication and reducing reliance on traditional, inefficient methods.
Enhanced employee engagement: By fostering better interaction between employees and leadership, JD Now is designed to boost morale and reduce attrition, creating a collaborative and engaging team environment.
Employee-generated content: The platform makes it easy for employees to contribute ideas and feedback, encouraging them to be active participants in the brand’s evolution.
Advanced digital transformation: JD Now reflects JD’s dedication to modernizing retail operations and providing employees with the tools needed to excel in a digital age.
Blink, known for its mission to connect frontline teams with the tools they need to thrive, is empowering hundreds of thousands of frontline workers globally with an engaging employee super-app that facilitates an average of seven interactions per day per user and helps to reduce attrition rates by up to 25%.
“Collaborating with JD Group to launch JD Now is a major milestone for Blink,” said Sean Nolan, CEO and co-founder of Blink. “Our mission has always been to bridge the gap between leaders and frontline workers, and JD Now is a testament to our shared vision of transforming employee experience and communication in the retail sector.”
5 practical ways to prove internal comms ROI (and finally unlock budget)
If you work in internal communications, you’ve probably been asked some version of:
“But what’s the actual impact?”
Whoever’s asking the question — an executive, a stakeholder, a budget approver — isn’t looking for engagement. Or reach. Or clicks.
They want to see tangible impact of internal comms on the business. And that question exposes a gap. Because, as digital communication and collaboration expert Sharon O’Dea put it in our recent webinar:
“It’s not that leaders don’t care about communication. It’s that the value isn’t always framed in terms they prioritize.”
That’s the real problem.
Of course internal communications drive impact across the business — but too often, the function is positioned in a way that feels disconnected from the outcomes leaders actually care about.
In the session, Sharon unpacked how to close that gap, with a practical framework for connecting comms to real business problems, measurable outcomes, and ultimately, investment.
Here are five takeaways you can apply immediately.
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1. Start with the business problem, not the comms ask
What’s leadership actually worried about?
Hint: It likely isn’t comms metrics, channels, or formats.
What keeps leaders up at night are the things that can make or break the success of the business over the long term.
That’s where your case needs to start. If you lead with a solution, you’re asking for budget. But if you lead with a business problem, you’re positioning comms to solve something that already has a cost attached to it.
This is where many business cases fall down early. They jump straight to the tactic — a new platform, a new channel, a new campaign — without anchoring it in a clear, existing problem.
Sharon’s advice was to slow down and do some light-touch discovery first. What’s actually getting in the way today? Where are people struggling to access information, complete tasks, or understand what’s expected of them?
Sometimes the issue isn’t a lack of tools — it’s a mismatch between what exists and how people actually work.
When you start there, your business case becomes much easier to land.
2. Find the friction — that’s where your ROI is hiding
One of the most practical prompts from Sharon points to one of the biggest unlocks:
“Where are poor comms creating measurable drag?”
Because comms teams know that ROI doesn’t live in dashboards. It lives in the day-to-day friction employees deal with.
You see it in:
Managers repeating or clarifying missed updates
Onboarding that takes longer than it should
Change initiatives that stall or never fully land
Safety issues linked to missed or inaccessible information
This is what good communication actually impacts. And more importantly, this is what the business is already paying for. They’re just not calling it “comms.”
One example Sharon shared brought this to life: An employee who said the only time they read company emails was when they were in the bathroom — because that was the only uninterrupted moment in their day.
That’s not an engagement problem. That’s an access problem.
And when you frame it like that, it becomes much easier to connect communication to productivity, efficiency, and performance.
3. Stop reporting activity, start proving impact
“We improved reach by 20%” isn’t a business case.
It’s a metric. It’s useful. But on its own, it doesn’t mean much.
Instead, Sharon encourages internal comms teams to reframe comms metrics in terms of operational outcomes:
We reduced onboarding time by three days
We cut policy clarification tickets by 18%
We improved shift-fill speed
Now you’re speaking the language of the business — and building credibility for the internal comms function along the way.
This doesn’t mean you need perfect, direct ROI for everything. But it does mean connecting your metrics to something tangible.
If reach improves: What did that enable?
If engagement increases: What changed as a result?
If access gets easier: What friction disappears?
The strongest cases don’t just show what happened. They show why it mattered.
4. Build a case that reflects reality, not assumptions
Comms teams are often more plugged into the business than they realize. Or as Sharon puts it, “You probably know where the bodies are buried.”
You know:
Where people are blocked
What leaders actually care about (even if they don’t say it directly)
Where things break down between HQ and the frontline
But that insight, typically gathered through informal or educational conversations across the business, often remains as a qualitative input.
Building a business case is the perfect opportunity to put this invaluable knowledge to work. Use what you already know, and back it up with real examples. Pair data with lived experience. Combine survey results with actual employee stories.
This is what makes a case land. Not a 40-slide deck, not a long list of features, but a clear picture of what’s happening today — and what it’s costing.
And importantly, this is also how you build alignment across stakeholders.
Internal comms initiatives rarely get approved in isolation. Your case needs to resonate with finance, HR, IT, operations — each with their own priorities. The more grounded your case is in real business challenges, the easier it is to bring those groups with you.
5. Treat comms like infrastructure
“These things are treated as one-off programmes… and then you have to fight for them every time.”
Sound familiar?
A new tool gets funded. A project gets approved. And then two years later, you’re back at square one — rebuilding the case from scratch.
Sharon’s reframe: Good comms should be a staple of business hygiene.
When comms is positioned as a project, it’s easy to cut — but when it’s invested in as infrastructure, it becomes essential.
That shift doesn’t just change how you get budget. It changes how the business sees your role. Internal comms is no longer just a support function, but a part of how work actually gets done.
How to make the move from comms team to business translator
This is the shift.
As Sharon put it, we need to connect what we do to “specific and measurable” impact.
That means:
Translating engagement into performance
Translating comms into operational outcomes
Translating investment into dollars saved
Because the value is already there.
And if you don’t make that shift, the business still pays, just quietly — in lost time, slower onboarding, missed information, and duplicated effort.
That’s the cost of doing nothing.
So the goal isn’t to make comms sound more impressive. It’s to make it visible, measurable, and undeniably fundable.
When you do that, you’re not asking for budget. You’re making a case the business can’t ignore.
Say hello to Surveys from Blink: the quick and easy way to gain actionable feedback from your frontline workforce, helping you deliver your best employee experience.
Solving a uniquely frontline issue
The frontline connection gap — a failure to enable frontline workers to communicate with the same ease, scale, and speed as desk-based workers —is real, and so too are the risks it carries. But closing it is easier than you might think.
With Blink's new in-app survey tool, you can create a connected workplace culture by getting real-time data from your employees themselves.
What's so powerful about surveys through Blink?
Employee survey tools like Peakon and CultureAmp made it easy for leaders of desk-based teams to access employee engagement insights. But for frontline organizations, it's a very different story:
Paper problems: many frontline workers are still asked to complete paper surveys, which are easy to ignore and even easier to lose
Desktop friction: completing online surveys using a shared desktop terminal or tablet demands time from a frontline worker's busy shift — and there are only so devices to share around
One too many tools: even when frontline workers are given mobile access to survey tools, many still struggle with the complexity of bad user experience and a new set of log-in details to remember
All of this leads to incredibly low response rates, which make for datasets that aren't insightful or actionable. That's what Blink has set out to solve.
Introducing Surveys on Blink
Surveys are now available to use on Blink's frontline app, transforming your ability to capture crucial information from your frontline teams. It's incredibly simple to use:
Select your target audience
Choose a best-in-class survey format
Launch to your frontline in minutes (one-question surveys can be live in 30 seconds!)
Employee engagement surveys - engaged employees are more productive and loyal. Find out how engaged your teams are today and how you can improve their experience
Pulse survey - ask one burning question frequently to track changes and identify patterns
0-10 eNPS (employee Net Promoter Score) - get a 'North Star' metric for your employee engagement
Onboarding surveys - the first few months of a new starter's journey are critical, and these types of surveys reveal whether the process is running as it should.
Every single answer in a Blink survey is anonymous — and that anonymity is made clear to your frontline workers. This ensures they have the confidence to be candid and, in turn, means that you get a true read on current performance with clear opportunities for improvement.
How Blink triples your survey response rate
Our customers have seen their response rates increase by 300% by using Blink to deliver them. Here's why it works:
We're mobile-first. With Surveys on Blink, you can transition away from paper surveys and shared desktops to having surveys appear seamlessly in the palm of every frontline employee's hand
It's all-in-one. Decrease the friction caused by having to remember another password by embedding your in one frontline app
Surveys are co-located with the other tools your frontline needs. Unless you make life easier for the frontline you can’t expect them to engage. With Blink, you're delivering exactly what the frontline needs — from paystubs to scheduling and access to critical documents. This means your surveys are in an app that gets opened an average of seven times a day
Guaranteed anonymity. By offering anonymity, frontline workers feel safer giving genuine feedback, leading to better quality results
What's next?
If you're interested in getting started with Surveys on Blink, either talk to your Customer Success partner or request a Demo.
In the coming months, we'll be announcing even more data-focused features to help you better understand your frontline, empowering your 2023 strategies with insight. Stay tuned!
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