Life at Blink | Theo Booth

“Operations keeps the lights on, strategy provides a light at the end of the tunnel, but project management is the train engine that moves the organization forward.” — Joy Gumz

Keeping that train on the right track is the job of a project manager. You have to look at project deadlines, budgets, and deliverables. Then, craft a project plan that achieves the desired project outcomes.

But projects can be derailed by any number of issues. Poor communication. Changing stakeholder expectations. Unidentified risks. Ineffective workplace tools.

So preparation is key. Every good project manager tries to identify and avoid potential pitfalls. That’s why, in this article, we help project managers prepare for their next project.

Read on to discover our ten tips for successful project management.

How do you manage a project effectively?

Effective project management means setting a clear project plan and using the right tools to monitor progress. The best project managers can manage setbacks while keeping the company's goals and workflow on track.

Here are five tips for successful project management:

1. Foster clear and effective communication

The Project Management Institute (PMI) 2023 Pulse of the Profession report reveals a range of “power skills” for project management, as agreed by project managers.

Top of the list? Communication. 68% of survey respondents say that communication is critical to achieving organizational objectives.

Effective project management relies on communication — and not just any kind of communication. To be successful, projects require open communication. Information needs to flow freely between all relevant parties to ensure timely project progress. 

Without this type of communication, your project team becomes inefficient. Collaboration is near impossible. You find it hard to share updates with key stakeholders. Motivation and engagement are likely to dip, too.

With that in mind, here’s how to establish effective communication during projects:

• Hold regular meetings with team members to ensure everyone is on the same page. Clarify deliverables and deadlines. Use these meetings as an open forum, where the project team can share any concerns or ideas.
  
  
• Use communication tools — like Blink’s super app — to communicate over messages and in real-time, even when your project team isn’t working face-to-face.
  
  
• Send project reports to relevant stakeholders regularly, making them aware of any project changes or new developments.
  
  
• Be a good listener. Consider multiple points of view, not just your own. That way, you use all of the skills and expertise within the project team to come up with the best possible solutions.

2. Set clear goals for your project

A great project manager starts by setting goals. Clear goals keep your team focused and aligned. They aid productivity and decision-making.

Well-defined goals also help you decide what project success looks like, making it easier to assess your project once it’s finished.

So before you dive into tasks, ensure you understand the overall mission and objectives of the project. Set the parameters of your project, too. You need to know which tasks you’ll be tackling and which deliverables are expected, along with the timeframe and budget allocated.

With projects becoming more complex, you might like to go further, setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals. You should end up with something like this:

• An understanding of your project goals and how they align with stakeholder expectations
• Project SMART goals and associated metrics
• A clear definition of what return on investment (ROI) means for this project

Once you’ve established your overarching project goals, you can break these down into smaller, more manageable tasks.

3. Create a schedule

A thoughtfully crafted schedule helps a project to run more smoothly. It guides your team to complete project tasks on time, while managing stakeholder expectations, too. It also reveals which tasks are dependent on others, helping you to allocate resources effectively.

To create a project schedule, you need to put all project tasks into a logical sequence, taking into account any dependencies between tasks. You can use project management tools (or just a stack of sticky notes) to visualize project progress.

Next, estimate the duration of each task, using historical data or the past experiences of your project team. You can then identify the longest path of dependent tasks — also called the critical path. This is the project’s shortest completion time.

From this point, you need to:

• Assign resources — including team members, equipment, and materials — adjusting your schedule if resources are needed in two places at once
• Establish milestones and deliverables so you can make sustained progress toward your final project deadline
• Communicate the schedule, sharing it with the project team and key stakeholders
• Use project management tools with features like Gantt charts, time tracking, and Kanban boards to help your team track their progress

4. Use the right tools to monitor progress

It's easier for your team to operate efficiently with the right project management software. Nothing slips through the cracks because everyone can see what needs to be done. If any of your team is working remotely, then this type of tech is critical to project success.

It provides a centralized location for project documents, files, and communication. It allows easy assignment and tracking of tasks. The best software also provides reports and dashboards that summarize project information and facilitate better decision-making.

When selecting a project management software, here’s what to look out for:

• Features that match the complexity of your project and can scale with you as you grow. That way, you're not forced to switch to another software further down the line.
• A streamlined solution. You need a tool that integrates with the workplace software you already use so teams don’t have to log in and out of multiple accounts.
• A platform that’s available on your teams’ preferred devices. If your team members are working remotely, make sure there's an employee app available for mobile devices.
• A clean, modern design that minimizes distractions and a user-friendly dashboard that involves little to no learning curve for your project team

5. Assemble a multi-skilled team

A project is only as good as the people who work on it. You need the right mix of personalities and skills to aid productivity and minimize friction. Get it right and you’ll improve project efficiency and outcomes.

So what traits should you be looking for when selecting project team members?

• They must have excellent communication skills and be able to interact with lots of different people
• They should have basic knowledge of project management methodologies such as Agile and Waterfall
• They must be highly organized so they can keep on top of tasks and meet deadlines even under significant pressure
• They should be familiar with project management software — and happy to use your chosen platform

Remember that the most skilled employees may need some training to thrive as part of a project team. So be willing to invest in their personal and professional development to cultivate those essential soft skills.

6. Motivate your project team members

Skilled project managers know there are times when Waterfall diagrams, Gantt charts, and work breakdown structures aren’t enough to get your team over the finish line. These things definitely help. But the best teams have something else in their favor — motivation.

Gallup research shows that motivated, engaged employees make fewer mistakes. They’re also 17% more productive than their less motivated peers.

Of course, project managers don’t have complete control over employee motivation. But there are some things you can do to increase motivation and employee engagement.

• Recognize the effort and achievements of your team, praising them publicly on shared communication channels
• Create a supportive culture, where all people and their contributions are valued and where work-life balance is respected
• Reduce friction by giving teams the tools and resources they need to communicate and complete tasks effectively
• Don’t micromanage — trust teams to get the work done and encourage team members to share ideas and suggestions

7.  Identify and plan for risks

Risk management is a crucial aspect of project management. That’s because unidentified risks can derail a project. They cause unexpected problems that impact budgets, deadlines, and deliverables.

In the planning stage, project managers need to recognize and assess project risks. By building these risks into your project plan, you’ll find it easier to keep the project on track.

To plan for risks in project management:

• Identify risks. Review past projects and brainstorm with your project team to list potential risks.
• Use SWOT analysis. Identify strengths, weaknesses, opportunities, and threats in relation to each risk.
• Determine the probability and impact of each risk, giving each risk a score.
• Prioritize risks with the highest score, finding ways to mitigate or avoid these risks where possible

Once your project has ended, take the time to identify and document any lessons learned. It could be that unexpected risks in this project help you to avoid similar risks in the next one.

8. Identify and interact with key stakeholders

Stakeholders are the people who have a vested interest in your project and those who are affected by project outcomes. Some will be directly involved in the project, some will influence decisions, and some just need to be kept in the loop.

Nurturing stakeholder relationships helps your project to run more smoothly. It ensures that you get stakeholder support, with vested interests understanding and agreeing to your project plans.

Here’s what you need to do to create strong relationships with stakeholders:

• Communicate with stakeholders early in the project to establish trust
• Find out how stakeholders want to receive information. Which communication channels do they prefer? Do they want you to provide high-level summaries or in-depth reports?
• Tailor communications to the interests and concerns of each individual stakeholder and resolve any issues proactively
• Engage stakeholders with regular meetings and clear channels for feedback

9. Be a leading example

As a project manager, you need to lead by example. If you demonstrate the behavior, values, and work ethic you expect from your team, your team is more likely to follow suit. You positively influence their approach to work and bolster your own authority, too.

This type of leadership approach also encourages open communication. When team members see you acting with integrity, they’re more likely to trust you. This makes them feel more confident and comfortable when sharing their ideas or concerns.

The best project leaders are:

• Ethical. They treat all team members fairly and communicate transparently and honestly at all times.
• A team player. They take responsibility for their own mistakes and share credit with the whole team.
• True to their word. They deliver on their promises and meet deadlines.
• Proactive. They seek to resolve challenges and conflicts as they arise.

Lead by example and you improve team communication and performance. This helps you achieve project goals more efficiently and effectively.

10. Ask questions

Some leaders like to behave as if they have all the answers. But the best project leaders ask the important questions.

They tap into the collective expertise of their project team so they have all the information they need. They also ask questions of stakeholders so they understand exactly what’s expected.

This approach helps to improve project collaboration and engagement. It also facilitates crystal clear communication. You clear up any doubts, challenge assumptions, and identify potential risks.

With information from all relevant parties — and no questions left unanswered — you’ll find it easier to make decisions and solve problems throughout the course of your project.

What are the most common project management problems?

No project is plain sailing. Here are some common problems to look out for when managing projects.

1. Scope creep

Scope creep is the gradual expansion of a project’s scope beyond its initial objectives. This impacts a team’s ability to complete a project on time, on budget, or in a way that meets project goals. It can also leave everyone — project team and stakeholders — feeling dissatisfied.

A study by the PMI showed that scope creep affects up to 39% of projects. It’s a problem usually caused by stakeholders changing project conditions — things like budget, deadlines, or deliverables. Scope creep can also occur when project scope is not adequately defined or documented at the outset.

To avoid scope creep, you need to proactively engage with stakeholders during the project planning stage. Pin down their requirements and expectations, then get their approval once you’ve put a plan together.

You may also like to establish a change control board or a change request process. This means you have a fixed and logical way to consider and respond to proposed changes.

2. Poor communication

Poor communication is at the core of most project failures. It undermines cohesion and clarity. It opens the door to misunderstandings between your team members and stakeholders. It also serves to erode trust.

This is why it’s so important to establish an open dialogue from the very start of a project. By communicating transparently and collaboratively, you create an environment where everyone shares information and pulls in the same direction.

Communication tools also come in useful. The right internal communication tools helps you to maintain consistent, two-way communication throughout the whole project.

3. Financial setbacks

Wellingtone reports that only 34% of companies mostly or always complete projects while remaining on budget. This is a big issue because a project can only provide the expected ROI if it’s delivered within budget.

So what can you do to keep a project on the right financial track?

We talked a little earlier about project risks. These risks can cause unforeseen costs. So good risk identification and mitigation is crucial.

You also need to ensure the right level of visibility and control over project expenditure. Establish a clear process for tracking and approving expenses to prevent project budgets from spiraling out of control.

Final thoughts on successful project management

We hope that these project management tips help you make a success of your next project. If you take one thing away from this article, let it be this — communication is the foundation of any successful project.  

Whether you’re motivating your team, brainstorming risks, or liaising with project stakeholders, frequent, open communication makes your job easier.

It supports positive teamwork and ensures you keep key stakeholders in the loop. It also facilitates informed decision-making and problem-solving.

Luckily, there are lots of communication and collaboration tools that can help.

With the Blink super-app, project teams can communicate seamlessly. They can share critical documents, launch surveys to gather stakeholder feedback, and recognize one another’s hard work.

Blink also integrates with a range of popular project management software. This means your teams can access communication and project management tools from one user-friendly interface. You can streamline the project process and prevent app overwhelm for your teams.

Want to see Blink in action? Schedule your personalized demo today.

The workplace is evolving — and so is the way we communicate.

Gone are the days when communication flowed in just one direction, from the boardroom to the break room. Today, the most successful organizations view internal communications as a conversation — not a broadcast.

Consider this: Companies with highly engaged employees are 21% more profitable. And what’s one of the biggest drivers of engagement? Employees who feel heard.

That’s where two-way communication comes in. It’s not just a strategy; it’s the key to creating a thriving, connected workplace. Let’s explore what two-way communication really means — and why it’s the backbone of modern employee engagement.

What is two-way internal communications?

Traditionally, employee communications were one way. Leadership would put out a message, which would then be cascaded downward to managers and employees.

A top-down approach established the C-suite as the primary source of internal communication. It also made it difficult for employees to speak up and be heard.

Two-way communication is different. It incorporates three types of communication:

• Top-down communication
• Bottom-up communication
• Peer-to-peer communication

With channels that support these three types of communication, information moves in all directions. Leaders still share company updates — but this multi-pronged approach gives employees the chance to contribute to the company conversation, too.

They can respond to employee surveys, comment on posts in the company news feed, ask questions in town hall meetings, and send instant messages to peers and managers. Information is shared quickly and openly, just as it is on the social media platforms we’ve all grown accustomed to.

In a culture of two-way communication, employees are no longer just passive consumers of internal communications, but active participants in it. And the benefits this can bring to any organization are substantial.

Why does two-way communication matter?

Poor communication is bad for the employee experience: You’re unlikely to foster a positive employee experience without an effective internal communications strategy.

And poor communication isn’t just bad for culture — it’s bad for business, costing an estimated $15,000 per employee per year on loss of time, productivity, and profit.

Adopting two-way communication is a meaningful way to improve communications at your organization — and it comes with a host of business benefits. Here are all the reasons two-way communication lies at the foundation of any modern workplace.

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#1. Better engagement with internal communications

Imagine a conversation with the chattiest person you know. They’re talking nonstop and you struggle to get a word in edgeways. Because you don’t get a chance to speak, you disengage and stop really listening to what is being said.

It’s the same in company-wide conversations. When employees are allowed an active role in communications, they engage more with your message. They’re a lot less likely to ignore your internal content — and a lot more likely to read your comms and take the desired action.

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#2. Better overall employee engagement

Two-way communication doesn’t just improve engagement with internal messages. It enhances employee engagement across the board.

We know that highly engaged employees are 3x more likely to say they feel heard at their workplace than their highly disengaged counterparts. When employees know that their thoughts and opinions matter to leadership, you improve their satisfaction, motivation, and sense of belonging.

#3. Creating a feedback loop

When you facilitate two-way communication, you get constant feedback from employees. Employee comments, questions, and survey responses help you build a picture of what works — and what doesn’t — in regards to your internal communications.

You’ll develop a better understanding of which messages are cutting through and which are creating employee uncertainty. This knowledge helps you to craft better, more effective employee communications going forward.

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#4. Fostering a culture of transparency and trust

No matter the content controls you put in place, opening up your communications to employees requires transparency and trust on the part of your leadership team. 

Leaders must be willing to share information on company goals and challenges. They also need to be happy to field employee questions in response to that information.

When leaders demonstrate this level of transparency and trust, employees are more likely to follow suit. You create a company culture in which open communication is valued — and where employees feel comfortable sharing their opinions and concerns.

#5. Promoting inclusion

According to The Workforce Institute, 83% of UK employees say people at their organization are not heard fairly or equally — and 46% say that underrepresented voices are undervalued.

Adopting a policy of two-way communication gives space to previously unheard voices. With the right ethos — and the right internal communications platform — you ensure that all employees are empowered to speak up and be heard.

This leads to greater mutual understanding. It also helps you to create a more inclusive workplace, where everyone feels valued.

#6. Creating coworker connection

Peer-to-peer connection is another beneficial result of two-way communication in the workplace. Over internal communication channels, employees get the chance to build meaningful relationships with coworkers.

This is particularly important for remote and frontline employees, who may spend the majority of their days working alone. Two-way communication channels prevent isolation and disconnection and promote a sense of belonging.

#7. Boosting employee productivity

74% of employees say they are more effective at their jobs when they feel heard.

In a culture of two-way communication, employees get information on policies, tasks, and expectations. But they also get the chance to clarify any uncertainty. With a clear idea of their role and responsibilities, employees are more efficient and less likely to make mistakes.

It’s also easier for coworkers to collaborate with one another. Whether they’re based in the same office — or in completely different locations — employees can share their knowledge and insights, granting a further boost to workforce productivity.

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#8. Reducing employee churn

Research shows that 1 in 3 employees would rather quit or switch teams than voice their true concerns to management. This makes open, trusting, two-way communication channels a crucial part of employee retention.

When employees feel that they can voice their concerns with managers, managers get a chance to respond. They can make changes to the employee experience and encourage employees to stay.

How can you foster two-way communication in your workplace?

Two-way communication requires effective internal communication tools and channels — and this is where a modern employee experience platform (like Blink) can help.

Whether you’re reexamining your current employee communications platform and exploring alternatives, start by looking at solutions that give employees a voice.

A great way to power two-way communication is by starting to use interactive channels like:

• A news feed
• Instant messaging
• Employee surveys
• Digital forms
• Modern intranet

Your platform should make it easy for leadership to share company updates. And for employees to share their thoughts and questions with coworkers, managers, and the C-suite.

By embracing these technologies, internal comms teams can create an inclusive environment where every voice is heard and every employee feels connected.

Blink. And see how you can facilitate two-way communication in your workplace.

Experts predict that the staffing industry will bring in a record $185.5 billion in revenue in 2022. That’s because many companies are finally learning that people are one of the most important assets in a business. 

Investing in attracting and hiring the best talent makes sense, but recruitment is only half the battle. To maximize the benefits of your recruiting efforts, you need to create a work environment where your team members feel connected, energized, and motivated.

Highly engaged organizations have been found to benefit from a 23% increase in profitability due to improved retention, customer ratings and sales.  

Operating with a solid organizational communication strategy is the key to building a culture of engagement where you retain employees instead of fighting turnover.

In this article, we'll explore how you can achieve that. Here’s what we’ll cover:

Why communication is the key to employee engagement 

The Harvard Business Review describes an engaged employee as someone who's committed to their employer and identifies with their organization, has job satisfaction, and feels energized while at work. 

For human resource or communications leaders, this creates two primary objectives to improve employee engagement: creating a positive relationship between employee and employer, and enabling job satisfaction. 

Internal communications is essential for creating that positive relationship since it fosters trust and keeps leadership better informed about the employee experience. As for job satisfaction, communication is a valuable tool that can reinforce positive work experiences. 

When employees are well-informed, they’re better engaged with the business, and this leads to all kinds of positive business outcomes.

Communication builds trust 

According to a 2020 Brunel University London study, internal communications strategies such as open communication channels, information sharing, and consistent feedback result in higher co-worker trust and more engagement at work.

Communication informs leadership

Good communication works in both directions. It helps leadership convey values and big-picture goals and enables employees to share their opinions, concerns, and questions with decision-makers. 

Too often, employees feel that company leadership is out of touch with the needs and priorities of the workforce. Internal communication in the form of two-way conversations bridges that gap and enables leaders to make better-informed decisions about matters that affect their teams. 

Likewise, when employees can see proof that leadership receives their feedback and acts on it, this encourages them to speak up more.

Communication makes people feel valued

A report by McKinsey found that 54% of employees that left their jobs didn’t feel valued at work and 51% lacked a sense of belonging.

You may value all your employees highly, but if you don’t communicate it, it will be difficult to keep employee retention numbers up.

Creating initiatives that increase recognition helps your employees feel valued. You can also use internal communications to share the company’s vision and help employees understand where they belong in the big picture.

Communication improves efficiency 

In competitive rowing, there’s a person on the team known as the coxswain (or “cox”) who communicates orders to the rest of the team to keep them motivated and working together. 

It’s the same in the workplace. Keeping your employees informed and aligned enables them to do their jobs well. And when people feel empowered to do their jobs, satisfaction, energy, and motivation all increase.

Frontline focus: the increased importance of communication in frontline organizations 

Creating a sense of belonging and supporting employee engagement is especially important when you have a frontline (or 'deskless') workforce. 

However, there are also more challenges to overcome when employees are spread out at various locations, don't have frequent or formal in-person interactions with management, and are heavily reliant on paper documentation.

Yoobic’s 2022 Frontline Employee Survey illuminates some gaps that can lead to a lack of trust and engagement.

Although 83% of frontline employees want a workplace they can believe in and trust, only 45% believe management cares about their mental health. Another 81% say they want to feel valued by management, but only 38% feel connected to management and headquarters.

To make matters even more challenging, most frontline workers don’t have access to a work email or central communications platform where they can feel connected. 

Many workplace communications solutions were built for desk-based office workers, and aren't convenient for the needs of frontline staff, leaving them feeling even more distant.

This creates a knowledge gap for frontline organizations where management isn’t fully aware of what's happening on the frontline and is, therefore, unable to connect with and make the right decisions for its employees.  

Communication strategies to improve employee engagement 

By implementing these five effective communication strategies, you can energize your workforce — whether they’re remote workers, on the frontline, or in the office.

Ultimately, these strategies will help you build a sense of community where employees feel free to share their opinions and ideas and foster relationships based on meaning and growth.

So here's how to improve employee engagement through communication.

1. Implement transparency and visibility from the top down

Workplace trust works best when it’s implemented from the top down. A 2022 survey by People Element highlighted significant areas for improvement in communication from leadership. 

Specifically, it found that:

• 44% of employees don’t think there’s sufficient communication from senior leadership
• 40% say that leadership doesn’t communicate a clear vision of the future
• 39% still feel that leadership doesn’t value employees

Without clear and transparent communication from leadership, it’s easy for employees to feel uninformed about the decisions that impact them and disengage from the workplace. 

Similarly, as a senior leader, you may get trapped in an “optimism bubble” when it comes to communication. In other words, you might overestimate your approachability, listening, and communication skills and underestimate how much your title and position make it hard for some employees to communicate with you. 

If you want to build a more connected organization, leadership visibility and approachability need to be part of your engagement strategy. 

Ensure management is communicating regularly, with purpose and opening up a two-way conversation as a result. Avoid sending “faceless” announcements and memos. Instead, have individual leaders sign their names on important messages. Take simple steps like adding photos of leadership next to their email signatures, so there’s more of a human element to their communication.  You can take a look at different email signature examples to get an idea of how to personalize these signatures

2. Encourage two-way communication and listen

Open and honest two-way communication sounds simple, but it doesn’t happen automatically. You have to build communication processes that facilitate employee feedback and then prove that you’re listening. 

Start by giving your employees a few different channels to provide feedback to higher-ups. This creates more accessibility and lets people choose the communication method they feel most comfortable with.  

It's important to go beyond the annual survey. Unstructured feedback in the form of multidirectional dialogue has huge potential as it provides insights into ideation, opinions, and concerns that let you capture your employees' inner voices.

When you have a better grasp of your employees’ voice, you can feed that into the messages you put out and integrate it into your strategies, objectives, values, and the company mission.

Your employees' ideas and opinions are excellent resources, but if you don’t provide space for free dialogue, you’re leaving that gold mine completely untapped. 

Once you have your feedback channels, make sure to actively promote them and send confirmation every time you receive communications. If employees feel that their words have disappeared into thin air, they won’t be encouraged to continue providing information. 

3. Centralize your communication technology

Technology is an excellent way to make your communications accessible to everyone. But too many communication tools and platforms can make it harder for employees to stay engaged. 

Nadir Ali, CEO of Inpixon, explains that people at large companies may have “10 or more work-related apps, each with a different interface and operating characteristics.” This means that even figuring out the right app to use becomes a challenge.

Instead, you can use an employee app like Blink, which gives your employees access to the people, processes, communications, and applications they need for their jobs. 

Blink was designed for the needs of frontline workers and offers a unique and simple user experience across corporate or personal devices. Desk workers or management can access the app on a computer, while frontline and remote employees can find all the same information on a tablet or mobile device.

With one central platform at the core of your communications, you can create more accessibility without adding complexity or sacrificing consistency. This will make your employees' lives easier, save them a huge amount of time, and leave them more capacity to do their “real jobs,” all of which will result in their engagement and loyalty in return. 

4. Create community through recognition, support, and inclusion

Effective internal communication builds community. You can do that by using recognition, providing support, and supporting inclusion.

Recognition isn’t just about celebrating good work and achievements. It’s also about showing empathy and letting employees know you understand and appreciate the challenges they face at work. 

In other words, be explicit about appreciation and supporting employee mental health. Demonstrating that you consider your employees’ well-being is a key factor for engagement.

This is especially important for frontline workers who often bear the burden of implementing organizational change at the customer level and may feel less connected to headquarters because they’re not working out of a central office.

It’s also crucial for leaders to ensure that the culture of support applies to all employees. In recent years, we’ve seen organizations prioritize diversity, equity, and inclusion (DE&I) in the hiring process, but it shouldn’t stop there. 

Employees with different backgrounds and life experiences need to be supported, encouraged, and made to feel a part of the broader community to stay engaged and reach their full potential. Your internal communications can support this by creating employee resource groups that help people find their “tribe” at work and provide a safe and secure environment where DE&I issues can be discussed.

Ultimately, recognition and community building work best when they’re ingrained into the company culture.

One of the best ways to make recognition a regular practice (instead of an occasional one) is by attaching it to existing processes. Look at the communications you regularly send out and see where you can add messaging that celebrates wins and acknowledges current challenges. 

5. Use messaging to inspire and energize

As companies continue to deal with the effects of the great resignation and more recently "quiet quitting", leaders have to figure out how to mobilize and motivate workforces dealing with burnout. Every communications initiative is an opportunity to energize your employees and create a more engaged workforce. 

Internal communications can be boring if you’re not thinking about your messaging. Instead of falling into the trap of simply spewing information, craft messaging that inspires your workforce. 

Implement useful and engaging communications that help employees visualize a common goal to strive for, and invite them to help you craft that future. In other words, remember that while your employees need communications that answer “what,” “where,” and “how,” they also need a “why” that keeps them going. 

In addition to providing your employees with the services and tools that fit into their busy days and help them do their jobs, make sure you are using that space to invite engagement with content that makes teams gravitate towards that space naturally. 

To do this, you can unleash user-generated content such as on-the-job stories, celebrations of small wins, and peer recognition. Authentic content generated by your employees is still the best employee branding available. When employees are given the freedom to talk about their work, they feel seen and heard, and they keep the conversation and engagement going. 

Final thoughts: communication strategies to boost engagement in the workplace

Many companies are still figuring out how to bring energy back into the workplace while dealing with employee burnout to avoid attrition. 

What you need to know is that your communication plan is one of the best tools you have to re-engage your workforce. With the right initiatives in place, you can build trust, make your employees feel valued, and make sure leadership has the information they need to create a better workplace. 

Blink’s frontline engagement app facilitates these strategies that improve two-way conversations between employees and leadership and creates a space which invites sustainable and organic engagement. 

Get your free demo today to find out more.

Another week, another Life at Blink! This week we are highlighting Ben Willder, a Senior Sales Development Representative located in our London office. This edition comes just in time to celebrate Ben’s one-year anniversary at Blink. Ben describes Blink as a proactive, collaborative and curious place to work.

Now, let's explore Ben’s path at Blink.

What is your position at Blink?

My focus is working within our Sales team as an Enterprise SDR, identifying some of the more critical employee inclusion and enablement challenges for Blink to solve across the largest organizations. 

Another area I’ve started to dig into is our Partnerships team. This is a really fast-evolving function at Blink, and I’ve spent a lot of time building relationships with core partners like Workday in Europe, as well as collaborating closely with some of the leading Meta Consultancies off the back of the news from Workplace. This has been a pretty rewarding passion project and I am excited to have the chance to dive into this more.

What initially attracted you to join Blink?

My previous company also focused on helping frontline employees. I think fundamentally I became aware of the countless challenges facing the frontline worker, and I love how tangible the positive impacts can be.

I want to sell something that I genuinely believe makes a difference. Whilst I know that’s obvious, I do think it’s hugely important, and I love the scope for impact that exists at Blink.

‍What's a project you are proud of from your time at Blink?

Apart from the incredible work myself and my colleagues have done on reinventing what’s possible with the Lavazza to froth a good coffee, I’m very proud of the Partnerships work we’re doing. 

We’ve really encapsulated the people-first approach that’s needed to differentiate ourselves in the market, and it’s set to be incredibly enabling for the company when you think of the scope for support, opportunity and collaboration it provides. More to come here, too!

What's one thing you're excited about for the future of Blink?

In my opinion it would be optimizing our partnerships with venture partners like Workday. There’s so much scope to support these partners with collaboration and co-creation, and I want to leverage this to ensure we maintain our agility in developing the product, extending our reach and getting as many frontline employees digitally enabled as possible.

Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?

It would have to be our employee intelligence. The scope for businesses to assess business problems at such a granular level through a lens that has never existed (a digitally enabled deskless workforce) is pretty exciting. 

As we conclude this edition of Life at Blink, we're inspired by Ben’s dedication to solving critical challenges for enterprise clients and forging impactful partnerships across Europe. Ben's passion for innovation, from redefining coffee experiences to pioneering initiatives like employee intelligence, reflects Blink's commitment to empowering frontline workers. When asked why he works for Blink, he responded with:

“I like selling a product that has a tangible impact that genuinely makes sense to me.”

Here's to celebrating Ben's first year with us and the exciting milestones ahead at Blink!

Join us in shaping the future of technology and impacting lives. Explore career opportunities at Blink today! https://www.joinblink.com/careers

We’re so proud to welcome Samaritans — the charity supporting anyone in distress, any time of day or night — to the Blink family. 23,000 volunteers and 300 staff across the UK and Ireland now have a single place to connect, communicate, and celebrate their collective impact.

And if their first-day buzz is anything to go by, this is going to be big. 💚

A digital front door built for a volunteer-powered organization

99% of Samaritans’ people are volunteers. That makes this launch a little different from our usual rollouts — less “sprint,” more “purposeful marathon.” Their approach has been thoughtful and rooted in accessibility and inclusion.

To meet their unique needs, the Blink and Samaritans project team spent the last few months building the platform with volunteers, for volunteers — including:

• Accessibility upgrades shaped by blind and visually impaired volunteers
• Default display of Sams names (the names used within some branches) for those volunteers who use them
• Meaningful tweaks driven by 260+ Blink Champions across the organization

The result: A modern social platform that feels intuitive, familiar, and built for how Samaritans actually works.

Blink truly feels like a platform designed to enhance connection while still making it accessible for all.
‍_{Annah, Listening Volunteer & Blink Champion}

Bringing everyone together 

While Samaritans has access to a variety of channels to support communication between volunteers and staff, different tools are used in different areas. Now, for the first time, every branch, hub, volunteer, and staff member has easy access to one shared digital channel.

On Blink, Samaritans can:

• Share organization-wide news and updates in real time
• Create dedicated spaces for fundraising, outreach, training, IT support, and more
• Run private branch groups that auto-sync membership via a  central database
• Empower two-way conversations across teams and roles
• Keep personal phone numbers private while still enabling chat, voice, and video calls

Blink provides a new opportunity for us to improve the way we communicate and collaborate together here at Samaritans. It also supports communication within dedicated interest groups, where volunteers and staff can come together and share information or ask questions.
‍_{Charlotte, Engagement and Change Manager}

A collaborative rollout with impact at the center

When we hosted the Samaritans internal comms team at our London office to mark the launch, their feedback was unanimous: Blink is the can-do partner they had been looking for.

They praised our collaborative partnership behind the scenes and willingness to take on tough challenges — from accessibility requirements to unique volunteer needs. 

But the real magic starts now. As thousands of volunteers begin exploring Blink, contributing ideas, and shaping what communication looks like next, this rollout becomes something bigger: a stronger, more connected Samaritans community.

Welcome to Blink, Samaritans. Your impact is extraordinary — and we’re honored to help bring your people closer than ever.

From fairy tales to blockbuster movies to conversations with family and friends, we’re surrounded by stories — and have been since we were tiny babies. Stories are how we learn and make sense of the world.

Stories also have a powerful impact on the brain. Neuroscience shows that stories awaken our senses, help us remember information, and create a sense of human connection. 

Using storytelling for business is, therefore, a really effective way to engage employees with your messaging. It’s also a great way to convey information quickly and effectively to time-poor frontline workers.

We know not everyone is a creative writer. But we also believe that with the right approach, you can make business storytelling an integral part of your organization.

So in this article, we’ll walk you through some of our best tips for using company storytelling for your internal communications. Let’s start by looking at some common storytelling structures.

Some popular storytelling structures

Storytelling has existed since the development of language itself. As Yuva Noah Harari explains in his book Sapiens:

“It is the distinctive ability to believe in stories that separate sapiens from other creatures. You could never convince a monkey to give you a banana by promising him limitless bananas after death in monkey heaven.”

Storytelling is one of the foundational pillars of society. It’s shaped our understanding of right and wrong for generations. From 30,000-year-old cave drawings in France to Aesop’s fables to the urban legends teenagers share today, all cultures in history have told stories.

And despite there being stories about every topic and every character imaginable, stories tend to fall into a surprisingly small number of categories. Knowing these categories can help when you’re creating your own corporate stories.

The seven basic plots

Some people argue that you can put every single story ever created into one of these seven categories.

Rags to riches. A character finds power, money, or love, loses it, and then wins it back. Example: Cinderella.

The quest. The main character has to reach a location or fulfill an objective, conquering obstacles along the way. Example: The Lord of the Rings.

Rebirth. A character changes their ways and becomes a better person. Example: A Christmas Carol.

Overcoming the monster. A hero has to overcome an evil force. Example: Any James Bond movie.

Comedy. A story designed to make people laugh by subverting expectations and mixing the familiar with the absurd. Example: Bridget Jones’ Diary. 

Tragedy. The main character makes a big mistake or demonstrates a character flaw which leads to their undoing. Example: Bonnie and Clyde.

Voyage and return. A character goes to a strange land, overcomes the challenges there, and returns home with newfound experience or knowledge. Example: Gulliver’s Travels.

The hero’s journey

The hero’s journey is another popular story structure. A hero is living happily in their comfort zone when something unexpected happens and they’re forced into an adventure.

Here are some examples:

• Harry Potter lives with the Dursleys. Hagrid comes to take him to Hogwarts.
• Frodo Baggins lives with Bilbo in Hobbiton. Bilbo sets off on a journey leaving the ring to Frodo.
• Barbie lives in Barbieland. But when she starts behaving strangely, Weird Barbie sends her to the real world.  

This same basic template can be found across countless books, movies, and TV shows — and it tends to follow the same 12 steps.

A hero is called to an adventure. They experience tests, allies, and enemies. They reach a low point before finding a solution and returning back to their original lives as a hero.

How these popular story structures can support business storytelling

We’re not suggesting that you go and write a whole novel or screenplay about your organization. But there are a few things we can learn from these storytelling structures.

First, storytelling is not just a talent people are born with or without. There are structures you can follow and techniques you can learn. It’s perfectly possible for your internal communications team to tell compelling corporate stories.

Second, structures like the hero’s journey lend themselves beautifully to storytelling in corporate communications. Challenges intrigue your audience and get them to empathize with the hero. But the hero always achieves their goal. So success is another important and inspiring part of the story. 

By incorporating key story elements — compelling characters, emotional ups and downs, and a popular story structure — into your internal communications, you can create messages that engage your employees. You make your messages more memorable and create a sense of connection between employees and your organizational values.

How to supercharge engagement with internal communication storytelling

There are lots of ways to boost employee engagement with your internal communications.

You can give employees a voice with communication tools that support bottom-up communication. You can celebrate achievements and recognize hard work.

Simply giving employees the right information improves their motivation and morale. Employees who receive enough information to do their jobs well are 2.8 times more likely to feel engaged in their work.

Business storytelling is another strategy to add to your list. And however you choose to use storytelling for business, here are some tips that will help you make your stories more engaging for employees.

1. Make it easy 

Many organizations use outdated internal communication software that makes it hard to share stories. Some are still using email newsletters or paper memos as their only channels of internal communication. So storytellers find it hard to get their stories seen.

You can make it easy for everyone to tell corporate stories by assessing your internal communication tech and — if it isn’t streamlined and user-friendly — consider other internal communication software providers.

2. Share corporate stories as they happen

The more relevant a story, the more impact it tends to have. Workers like to see authentic stories that are happening in real-time, not stories about an event or accomplishment that happened weeks ago.  

Share corporate stories as they happen and employees are more inclined to respond to them in the moment. They’ll then amplify the story by sharing or commenting on it.

3. Mix it up

When storytelling for internal communications, you can get creative. You can use stories to convey all sorts of information. Here are a few ideas.

• Share a customer success story. Share a case study explaining a customer pain point, describing how a frontline team member supported the customer, and the outcome your customer achieved. Use quotes from the customer and a video or photos, so employees can put a face to the name.
• Share the story of your organization. Tell the story of how your company came to be. This type of story works really well during the onboarding process. Be authentic. Share the challenges founders faced, how they overcame them, and what their plans are for the future.
• Paint a picture. The characters in your stories don’t have to be real. You can use imagined characters to paint a picture for employees. For example, when explaining how a new process will benefit customers, create a customer character — let’s call her Sarah — and describe the process from her point of view.
• Celebrate an employee milestone. Rather than simply recognizing an employee for their hard work, describe the journey they’ve taken within the company. Start with their nervous first days and lead on to their current successes.

There are countless ways to weave stories into your internal communications. So don’t be afraid to mix it up and try new things.

4. Bring stories to town hall meetings

Whether you conduct town hall meetings in person — or involve remote and frontline workers by live streaming — starting with a story is a great way to build rapport.

When leaders tell stories — any stories — they come across as more human. This makes it easier for employees to trust the organization’s leadership and makes them more likely to contribute to the meeting with their own questions and comments.

According to Ally Bunin, Global Head of Internal Communications Stories at Russell Reynolds Associates:

“Starting with a story is the best way to open a town hall. We encourage our team to share a personal story, even if it's not related to the topic of the town hall meeting. A story makes them more relatable, and it's so important to be a human first.”

5. Be authentic

Stories are compelling because — sometimes — things go wrong for the hero. So don’t gloss over the failures or challenges involved in your stories, even those that come from senior leaders.

Stories told with honesty and authenticity are much more engaging for employees. Therefore, leaders should aim to tell their own stories, rather than relying on polished scripts.

Even if the business is struggling right now and you’re sharing bad news, you’ll make a better impact with a sincere story than with an airbrushed version of events.

The more open you are in your storytelling for internal communications, the more inclined your workers are to believe in what you say. And they’ll not shy away from lending their support.

6. Avoid information overload

When marketing to customers, a company takes steps to ensure that its messages are relevant to each segment of the audience. You should try to do the same for employees.

Corporate stories only resonate with employees when they’re relevant to them and their roles. So —as part of your internal communications strategy — be sure to segment your audience and personalize messages for each sector of your workforce.

This helps to avoid information overload. And because employees come to expect relevant internal communication messages, they’re less likely to switch off from your communication channels.

7. Use the power of repetition

While you want to avoid information overload, you need to make your most important stories stand out and sink in.

Stories tied to your mission, brand, values, and identity should stick in the hearts and minds of employees. To achieve this, you need to repeat those stories often.  

Take inspiration from Howard Schultz, the former CEO of Starbucks. Schultz often recited an anecdote about his travels to Milan. It was in Italy that he discovered brewed espresso for the first time and became convinced that coffee shops could be big business in the US.

Schultz shared this story at many different times, events, and locations. He did this to inspire workers, to show his human side, and to emphasize that the Starbucks brand is about more than just selling coffee. It’s about delivering an experience.

Search for Howard Schultz and his name is now synonymous with this story. Repetition has helped him to create a company legend that has engaged and motivated Starbucks employees for years.

Internal communication storytelling for your organization

Company storytelling is a powerful way to improve your internal communications.

Company stories are engaging. They prompt emotion in employees, which makes them feel more bonded to your organization. And while the corporate world tends towards numbers and charts, there’s scientific proof that stories live longer in the memory than even the most impressive stats.

These storytelling benefits can help you achieve your internal communication goals. You can encourage more employees to use your intranet or employee app. You can get more employees to read and engage with your content. You can ensure that important messages are being read and remembered.

In today’s modern workplace — with the help of internal communication tech tools, like Blink — it’s easier than ever to use storytelling for business. You don’t have to rely on edited corporate announcements that receive little engagement.

Instead, you can create and curate stories from across the organization. You can tell stories using engaging multimedia content, like video or live stream. Employees can comment on news feed stories — and create their own content, too. 

What’s more, because Blink is a mobile-first employee app, you can put business stories at the fingertips of every employee, whether they work in the office or on the frontline of your organization.

Find out all the ways Blink can transform internal communications at your organization. Schedule your free app demo today.