Meet Joe Whitney, Senior SDR at Blink, on his journey from professional hockey to tech sales and what makes Blink's culture stand out.
Jess DeVore
Published:
October 25, 2024
Last updated:
October 25, 2024
What we'll cover
For this week’s Life at Blink, we’re excited to shine the spotlight on Joe Whitney! As a Senior Sales Development Representative, Joe has been an integral part of the team for the past year. Starting out as an SDR, Joe’s dedication and growth have made a real impact at Blink. Join us as we explore Joe’s journey, his role in shaping our sales efforts, and what he believes makes Blink a special place to work.
How long have you been at Blink?
I’m coming up on two years — in about five days, it'll be my Blinkiversary. There is a lot going on so it’s gone by really quickly.. Looking back, it feels like these two years have flown by. So many other things outside of Blink seem to have moved a bit slower. But life moves fast, and the older you get, the quicker it seems to go.
What initially attracted you to join Blink?
I have kind of a funny story — well, not exactly funny, but it's the story of how I got to Blink.
For the eleven years before I joined Blink, I was a professional hockey player. I played four years at Boston College, and after college, I signed with the New Jersey Devils to play professional hockey. It was an amazing 11- year journey.
It took me to a lot of different places — I lived in San Antonio, Texas; Tucson, Arizona; Hartford, Connecticut; Hershey, Pennsylvania; New Jersey; and then over to Sweden and Germany. My family and I lived there for two years each. It was a great experience, and I learned a lot of valuable life lessons from seeing different cultures and parts of the world. I think it made me more well-rounded, and I’ve been able to bring some of those experiences into my work at Blink and in sales.
It was funny because when we started having kids, my wife and I never imagined we’d be taking two kids to live in Germany or Sweden for two years. But I wanted to continue my career, so we made the move. We packed all our bags and flew to Sweden. I played in a city called Linköping, and as soon as we landed, it felt like our new home, and the people were incredibly kind. It was a great culture to live in and be a part of, and I thoroughly enjoyed it.
When my contract expired, we moved to Germany to a small city calledIserlohn, about two hours from Amsterdam. The lifestyle there was very different from Sweden. It was more like North America. The town was small and quiet, but it was a great experience. I learned a lot about German culture and the people. And of course, they love their beer, which was a lot of fun!
When that career ended, it was a bit of a “holy smokes, what do I do next?” moment.
At first, I wasn’t sure if I could do it, since I didn’t have any prior experience. But after reassurance from mentors, friends, and family, encouraging me that many of the same skills in athletics can be applied to sales as well was when I decided to dive in. It was important for me to start as an SDR and work my way up.
What's a project you are proud of from your time at Blink?
The thing I’m probably most proud of at Blink is how, despite being a smaller company with a lot of changes and pivots, especially within the SDR team, we’ve been able to build something meaningful.
When I joined in October 2022, our new CRO, Jim McInerny, had just been hired, and we were preparing to go to market in the US. One of the main reasons I came to Blink was to have an impact on the culture and a smaller team. What I'm most proud of is helping to build the culture within the sales development program.
I'm really proud of the fact that after two years, we’re starting to gain traction, building out the program, and seeing the progress we are making as a company. It’s been a journey, but it’s exciting to see how far we have come.
How would you describe the company culture at Blink in three words?
Innovative, creative, tight-knit team.
There are so many different ways to describe it, which makes it tough to choose just three words. I think the culture is very open and transparent, and we have a lot of great people working together towards one mission. That’s what makes it so fun to be part of the team.
Coming from an athletic background, I'm all about teamwork, and it feels great to be in a company where the mindset is very team-oriented. There aren’t any selfish people in our organization, and that makes it incredibly enjoyable to work with everyone.
What's one thing you're excited about for the future of Blink?
I feel like we’re at a point now where we truly control our own destiny. The sky’s the limit for us, and I believe that everyone on the team is fully bought into the company’s mission. The opportunities we have and the market we're tackling are so big and global that we have the potential to change the lives of so many people in different parts of the world. This could have a huge impact on how people approach their work and how they feel about going to work.
I'm really excited about the opportunities ahead of us as a company to transform the way people work and make this as big as possible.
Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?
Yeah, I think, obviously in sales, day to day, you’re calling people, trying to explain our approach to the employee experience, and inspiring them to see things differently. But I wouldn’t call that a specific project; it’s more like an ongoing journey in sales.
What really inspired me was some of the work we did with some of our biggest customers, particularly on the product side. They’ve done some really cool things within a work app that feels more like a social app we use in our everyday lives. The product features and the vision our product team has for making this next generation of apps so modern is really exciting to see.
Why do you work for Blink?
In general, when I first started, I wasn’t really sure what to expect. There are a million different jobs out there, and a lot of people work on cool things. But I’ve really found a sense of pride in our company’s mission and the vision of where we want to go.
There are so many essential workers around the world who, like us, are trying to take care of their families, make a living, and provide the best opportunities for their loved ones. Many of the people we serve are blue-collar workers who take immense pride in what they do. We often talk about how they’ve been underinvested in and don’t have the same resources as other types of workers.
Serving this part of the workforce is something I’m really proud of. I have a lot of friends and family members who are blue-collar workers on the frontlines, and it took me a little while to realize there was such a gap in support for them. Being at Blink and seeing it firsthand through our customers was eye-opening and helped me fully embrace our mission of serving essential frontline employees. Ultimately, these workers make the world go round.
Providing a better digital employee experience for these essential works and making it much easier to access all the tools they need to do their jobs productively is incredible. It feels like a lifelong mission.
For this week’s Life at Blink, we’re excited to shine the spotlight on Joe Whitney! As a Senior Sales Development Representative, Joe has been an integral part of the team for the past year. Starting out as an SDR, Joe’s dedication and growth have made a real impact at Blink. Join us as we explore Joe’s journey, his role in shaping our sales efforts, and what he believes makes Blink a special place to work.
How long have you been at Blink?
I’m coming up on two years — in about five days, it'll be my Blinkiversary. There is a lot going on so it’s gone by really quickly.. Looking back, it feels like these two years have flown by. So many other things outside of Blink seem to have moved a bit slower. But life moves fast, and the older you get, the quicker it seems to go.
What initially attracted you to join Blink?
I have kind of a funny story — well, not exactly funny, but it's the story of how I got to Blink.
For the eleven years before I joined Blink, I was a professional hockey player. I played four years at Boston College, and after college, I signed with the New Jersey Devils to play professional hockey. It was an amazing 11- year journey.
It took me to a lot of different places — I lived in San Antonio, Texas; Tucson, Arizona; Hartford, Connecticut; Hershey, Pennsylvania; New Jersey; and then over to Sweden and Germany. My family and I lived there for two years each. It was a great experience, and I learned a lot of valuable life lessons from seeing different cultures and parts of the world. I think it made me more well-rounded, and I’ve been able to bring some of those experiences into my work at Blink and in sales.
It was funny because when we started having kids, my wife and I never imagined we’d be taking two kids to live in Germany or Sweden for two years. But I wanted to continue my career, so we made the move. We packed all our bags and flew to Sweden. I played in a city called Linköping, and as soon as we landed, it felt like our new home, and the people were incredibly kind. It was a great culture to live in and be a part of, and I thoroughly enjoyed it.
When my contract expired, we moved to Germany to a small city calledIserlohn, about two hours from Amsterdam. The lifestyle there was very different from Sweden. It was more like North America. The town was small and quiet, but it was a great experience. I learned a lot about German culture and the people. And of course, they love their beer, which was a lot of fun!
When that career ended, it was a bit of a “holy smokes, what do I do next?” moment.
At first, I wasn’t sure if I could do it, since I didn’t have any prior experience. But after reassurance from mentors, friends, and family, encouraging me that many of the same skills in athletics can be applied to sales as well was when I decided to dive in. It was important for me to start as an SDR and work my way up.
What's a project you are proud of from your time at Blink?
The thing I’m probably most proud of at Blink is how, despite being a smaller company with a lot of changes and pivots, especially within the SDR team, we’ve been able to build something meaningful.
When I joined in October 2022, our new CRO, Jim McInerny, had just been hired, and we were preparing to go to market in the US. One of the main reasons I came to Blink was to have an impact on the culture and a smaller team. What I'm most proud of is helping to build the culture within the sales development program.
I'm really proud of the fact that after two years, we’re starting to gain traction, building out the program, and seeing the progress we are making as a company. It’s been a journey, but it’s exciting to see how far we have come.
How would you describe the company culture at Blink in three words?
Innovative, creative, tight-knit team.
There are so many different ways to describe it, which makes it tough to choose just three words. I think the culture is very open and transparent, and we have a lot of great people working together towards one mission. That’s what makes it so fun to be part of the team.
Coming from an athletic background, I'm all about teamwork, and it feels great to be in a company where the mindset is very team-oriented. There aren’t any selfish people in our organization, and that makes it incredibly enjoyable to work with everyone.
What's one thing you're excited about for the future of Blink?
I feel like we’re at a point now where we truly control our own destiny. The sky’s the limit for us, and I believe that everyone on the team is fully bought into the company’s mission. The opportunities we have and the market we're tackling are so big and global that we have the potential to change the lives of so many people in different parts of the world. This could have a huge impact on how people approach their work and how they feel about going to work.
I'm really excited about the opportunities ahead of us as a company to transform the way people work and make this as big as possible.
Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?
Yeah, I think, obviously in sales, day to day, you’re calling people, trying to explain our approach to the employee experience, and inspiring them to see things differently. But I wouldn’t call that a specific project; it’s more like an ongoing journey in sales.
What really inspired me was some of the work we did with some of our biggest customers, particularly on the product side. They’ve done some really cool things within a work app that feels more like a social app we use in our everyday lives. The product features and the vision our product team has for making this next generation of apps so modern is really exciting to see.
Why do you work for Blink?
In general, when I first started, I wasn’t really sure what to expect. There are a million different jobs out there, and a lot of people work on cool things. But I’ve really found a sense of pride in our company’s mission and the vision of where we want to go.
There are so many essential workers around the world who, like us, are trying to take care of their families, make a living, and provide the best opportunities for their loved ones. Many of the people we serve are blue-collar workers who take immense pride in what they do. We often talk about how they’ve been underinvested in and don’t have the same resources as other types of workers.
Serving this part of the workforce is something I’m really proud of. I have a lot of friends and family members who are blue-collar workers on the frontlines, and it took me a little while to realize there was such a gap in support for them. Being at Blink and seeing it firsthand through our customers was eye-opening and helped me fully embrace our mission of serving essential frontline employees. Ultimately, these workers make the world go round.
Providing a better digital employee experience for these essential works and making it much easier to access all the tools they need to do their jobs productively is incredible. It feels like a lifelong mission.
What we'll cover
Start your free trial today
See how Blink helps frontline teams stay connected, informed, and engaged.
Why workforce communication is more important than ever for bus and coach teams
Across Australia and New Zealand, bus and coach operators are under more pressure than they’ve been in years.
As operators work to deliver safe, reliable services every day, the industry is navigating workforce shortages, rising operational costs, accelerating technology change, and increasing pressure to do more with less. Traffic congestion, network disruptions, and unplanned service changes add to that load, and there’s very little margin for error.
For many bus and coach operators, the question is no longer whether new technology is required. It’s whether legacy ways of communicating (paper noticeboards, depot briefings, email, and word of mouth) are now making things harder, not easier.
Blink is the platform bus and coach operators use to reach their entire frontline workforce in real time. Trusted today by nearly 30,000 drivers and depot-based employees across ANZ, it replaces paper noticeboards and fragmented messaging with a single hub for communication, safety, and operational updates.
As a platform used by operators around the world, Blink brings ANZ operators proven approaches from some of the most complex transit environments globally, and feeds what works locally back into how the platform develops.
The operational reality facing bus and coach operators
The challenges are well understood. What gets talked about less is what they actually cost to manage day to day.
The cost of driver churn
When a driver leaves, the loss is not just a vacancy. It’s the sunk cost of route familiarisation, safety accreditation, and network geography training, and an increased risk of cancelled services, reduced reliability, and financial penalties when contractual KPIs are not met.
The zero-emission transition
As fleet technology continues to evolve, the knowledge gap grows. Engineering and operational teams need practical, real-time access to new maintenance protocols and safety procedures. How well operators bring their frontline through that transition will determine whether the rollout goes smoothly or creates new risk.
The “shadow IT” risk
Without a dedicated communication platform, many operators still rely on paper noticeboards, depot briefings, or informal messaging apps that lead to unmonitored conversations, unverifiable safety updates, and corporate data sitting outside company control.
Communication sits at the heart of each of these challenges. The question is whether operators have the right communication tools to effectively address each one.
Closing the frontline communication gap
Many operators already have systems for payroll, rostering, and compliance. What’s often missing is a reliable way to reach the frontline in real time, with confidence that critical messages have actually landed.
In an environment where services change by the minute, from route diversions and special events to breakdowns and severe weather, that gap carries real risk. Right now, most operators have no reliable way to know whether a message was seen, understood, or acted on.
Blink closes that gap. Operators are using it today to streamline communications across operations, safety, and corporate updates, replacing paper noticeboards and depot-only briefings with a platform that validates messages have been received and actions completed. Native live streaming takes this further, giving operators a way to bring multiple depots together in real time for safety briefings, operational updates and company-wide announcements.
It’s also accelerating staff onboarding, keeping the whole workforce aligned on network and fleet changes, and consolidating near-miss and safety reporting in one place.
For operators running complex depots and rosters, Blink also integrates directly with rostering and workforce platforms like Trapeze, Workday, and ServiceNow, ensuring updates reach the right people automatically.
Up and running in weeks
Blink doesn’t require a large-scale rollout to deliver value.
Large multi-state operators use Blink alongside established HR, operations and payroll platforms. But many small and mid-sized bus and coach businesses adopt it precisely because it delivers immediate value without needing centralised enterprise systems already in place.
Out of the box, operators can:
Digitise paper-based processes such as pre-departure checks, incident reports and leave requests
Issue polls and surveys to capture workforce sentiment, training compliance and safety confirmations
Deliver targeted communications through feed posts and short video updates, covering everything from onboarding journeys and road closures to service disruptions and company-wide announcements
Deploy simple self-service tools (custom micro-apps) for things like roster visibility, digital payslips, HR and payroll queries, uniform orders and shift swaps, particularly where access to existing systems is limited
Recognise and reward frontline employees in the moment, whether that’s acknowledging safe driving, years of service, or going above and beyond, keeping morale high and making people feel seen, no matter where they’re located
Nobody has time for a drawn-out rollout. Blink is designed so operators can be up and running in weeks, not months.
Ready to test this in your depot?
Every depot has its own rhythms, constraints and safety requirements. The most practical way to evaluate frontline communication is to test it locally, under real operating conditions.
To help Bus Industry Confederation members assess this in practice, Blink is offering a no-obligation trial for a single depot or region, so you can validate whether clearer updates, better reach and confirmed acknowledgements translate into smoother day-to-day running before committing to a wider rollout.
Get started:Start for free and get your first operational group live
Onboarding support:Book a short call with our ANZ team to align setup with your business priorities
Member benefit: BIC members can access an exclusive introductory discount
Vehicles and infrastructure will keep evolving. But the operators who pull ahead will be the ones who’ve worked out how to keep their people informed and ready.
Project Hydra was initially a short-term project commencing early September 2023. It was expected to last initially for 8 weeks (on Saturdays) — however, it has continued until June 2024. The necessary upgrades to water pipes at the VHK affected access to the renal unit, impacting on patients attending their scheduled dialysis. The Project Hydra Volunteering Team supported patients to access the alternative route to the unit to ensure patients were supported, and their stress minimized.
The Volunteers assisted patients on arrival in a meet-and-greet / escort role. This involved welcoming patients in the designated reception area and escorting them to the clinic area. Our volunteers were more than happy to help, and worked a rota system over the Saturdays on a shift basis, starting at 6:45am and finishing at 6:00pm. During September 2023–June 2024, eight volunteers assisted with Project Hydra, supporting — on some days — 30+ patients.
How has Blink helped in their role?
Communications updated Blink with relevant information about the ongoing works and its impact. This allowed the Volunteer service to communicate effectively with the Project Hydra Volunteer Team to inform them how long they were still needed to provide this service for.
What do they want to do next?
Our volunteers continue to support the hospital, both staff and patients, and maintain their drive and passion to give back and provide support to the NHS and the people who use it.
Nominated by: Elizabeth Fallas, Volunteer Service Support Officer
News broke recently that Meta would be discontinuing Workplace, the decade-old enterprise communications platform built on a version of Facebook. The platform will work until September 2025 and remain read-only until May 2026.
In their statement, Meta announced that it would be focusing on “building AI and metaverse technologies” that they believe “will fundamentally reshape the way we work.”
Though there is over a year until Workplace is no longer usable, sadly the disruption for many companies has already begun. The news left thousands of companies scrambling to find a long-term solution to the critical challenge of frontline communications for 7 million workers. Frontline workers already have difficult jobs and high turnover rates; frontline managers, HR leaders, and Communications teams should be gearing up to solve this challenge sooner, rather than later, and working to minimize the impact on frontline workers.
Undoubtedly, the question on many people’s minds right now is: what’s next for employee communications? Our CEO, Sean Nolan, shared his thoughts on the future of digital employee experience after Meta’s announcement, including his empathy for affected workers and his optimism that leaders will take the opportunity to upgrade to a modern employee app that will “make the experience of being employed a simple and fulfilling one.”
If you’re one of the many people frustrated with Meta forcing you to make such a big, unexpected change this year, we hope you’ll also be excited to explore how employee communications technology has developed beyond Workplace’s platform. You can start by checking out some alternatives to Workvivo and a side-by-side comparison of Blink and Workvivo.
Maybe it’s been a while since you’ve evaluated your options and you’d like to hear how other companies are approaching their employee communications’ needs. In one of those weird, cosmic coincidences, Meta’s announcement happened at the same time that we hosted a webinar with our customer, Dee Set, who shared how they evaluated their employees’ needs by comparing email, Workplace, and Blink as the long-term communications solution.
Dee Set is one of the UK’s leading retail suppliers. In 2019, Dee Set recognized that they were spending a lot of money on email without much to show for it.
Email was especially challenging as the primary communication tool for frontline workers. Some of the challenges included:
Communication was transactional and one-way
It was hard to build engagement and culture through email
The tech infrastructure to support it was complex
Little insight into the impact of emails
Analog channels like word of mouth and digital signage did a lot of heavy lifting
Email was so ineffectual that they made the decision to cut off support for email within 3 weeks—without having the next solution nailed down even. (Spoiler alert: they chose and deployed Blink in that time.)
What they learned during the Workplace trial
One solution Peers and Hayter helped evaluate for Dee Set was Meta’s Workplace. Right away, they ran into issues getting all of the company onto the social platform. As they dug deeper, the lack of two-way communications was surprisingly lacking, considering how vital it is to engaging on Facebook. The final straw was that Workplace required a workplace email—which would be a huge step backward in their effort to improve communications and cut down on wasteful spending on underutilized email accounts.
While their limited pilot of Workplace didn’t work out long term, the experience did surface some key insights that would help them make their ultimate choice. In particular, Dee Set liked the idea of a “digital front door” that provided a single place for everyone to communicate and find everything they needed. They also realized that they wanted a solution that was ready out of the box and simple for even the least-tech savvy worker to use on their own phone.
Even though Workplace provided more value than email as a frontline communications solution, Dee Set wanted to deliver an even better experience for their remote workforce.
Maximizing—and simplifying—the tech infrastructure for frontline workers
As the Group Information Security Officer, Hayter recognized the challenge that a complicated tech infrastructure presented to frontline workers. Their frontline workers weren’t just relying on their personal smartphones and email as the main communication channel—they had to manage logins for HR systems, timesheets, learning platforms, and communication tools to retrieve documents. It was complex, costly, and frustrating for frontline workers and the IT team.
Blink’s “digital front door” approach transformed this process thanks to deep integrations with so many systems. By giving access to HR, payroll, and other systems directly within Blink, Dee Set was able to maximize the usage of their tech infrastructure among frontline workers.
What happened when Dee Set started with Blink
After a rapid deployment while email was being shut down, Dee Set’s frontline employees quickly took to the Blink app. In fact, according to Peers, they were a victim of their own success in those initial months.
There were large employee chat groups and lots of content being shared in the News Feed—while the engagement was exciting and new, Dee Set’s leaders had to educate people on communication best practices to improve the experience. They also used the flexibility of Blink to create refined groups and roles, which made it easier to target communications.
After those initial hiccups, Dee Set has continued to make Blink into the best solution for their unique workforce. As a result, they’ve seen a huge rise in engagement in frontline workers.
With more engaged frontline workers, new hire turnover has gone down, productivity has gone up, and helped create a community amongst the remote workforce thanks to secure chat groups.
There’s so much more to hear from Peers and Hayter we haven’t covered here. For the full story, be sure to check out the webinar and hear more about how Blink helped them navigate the challenges of the pandemic, how they rolled out the platform so fast, how they created a better onboarding experience for new starters, and more frontline communications and IT best practices they’ve adopted with Blink.
Learn more about Blink for your frontline communications
Whether you’re looking to move away from email or exploring alternatives to Workplace and Workvivo for frontline communications, it’s a great time to check out Blink’s employee super app.
If you want to see what a mobile-first, all-in-one solution can do for your organization, book a demo to chat with an expert today.
Hello! I’m Jess, UK born and (half) bred. I say half because I spent the majority of my childhood in South Africa and Poland - two very different places to live!
I moved back to England to finish school at 15 and then went on to study for a degree in Psychology and a Master’s in Business Management.
Whilst I’ve had part-time and summer jobs in the past, this is my first ever proper job straight out of uni so I am still learning the ropes!
Here at Blink, I am a Talent Sourcer which means I actively seek out awesome employees to join our awesome team.
My main purpose is to scope out the market, find prospective candidates (only the best-of-the-best of course!), reach out to them, tell them all about Blink and convince them why they should come and work for us.
Of course, with any start-up role, there’s a lot more to it than that but that’s my main responsibility in a nutshell.
My absolute FAVOURITE part about Blink is the culture. We value our culture tremendously and it’s something we are all very conscious of maintaining as we grow the team.
Every person at Blink is super approachable, curious, hardworking and collaborative.
We’re a solid team so we trust each other to get our jobs done and we want everyone to collectively succeed. It’s awesome.
76% of workers say they enjoy working collaboratively. But workplace collaboration isn’t just good for team members. It’s also good for your organization.
That’s because, when your teams are pulling in the same direction, there’s less wasted effort, greater productivity, and better business results.
These days, collaboration is a little more complicated than it used to be. Many employees work remotely or on a hybrid schedule. There are also hard-to-reach frontline employees to consider.
In 2024, organizations are having to be more intentional about employee collaboration — and they’re turning to tech tools to bring dispersed teams together.
Collaboration in the workplace may be changing. But it’s still as important as ever. Here, we take a look at the benefits of workplace collaboration, along with the role tech can play in creating a collaborative ecosystem.
What does collaboration look like in the workplace?
Workplace collaboration involves team members working together to achieve a common goal. It relies on empathy, active listening, conflict resolution, and accountability.
But it’s not just about team members working together on a big project. Or giving the standard monthly update on company developments. Collaboration is much, much more than that.
The most collaborative organizations make collaboration part of their company culture. It’s a mindset of openness and transparency. A place where all employees engage in effective communication and are ready and willing to help one another.
Employee collaboration might mean liaising with engineering, marketing, and sales teams to launch a ground-breaking new product. Or simply helping your co-worker get the photocopier working again.
In any form, collaboration is about sharing information and knowledge. About willingly offering support. And about combining employee strengths to get the best results each and every day.
Nowadays, there’s another key element to collaboration in the workplace — technology. In the wake of remote working and higher employee expectations with regard to tech, collaboration has gone digital.
Organizations use digital tools to facilitate employee collaboration even when teams don’t work face-to-face. They use tech, like project management software, employee apps, and real-time communication tools.
This is helping to maintain collaboration among desk-based teams, at home and in the office. It’s also supporting dispersed frontline workers to collaborate at work, too.
Collaboration is good for business. It ensures that your employees, like cogs in a well-oiled machine, are all working together. There’s more momentum and less friction. So you find it easier to achieve organizational goals.
Collaboration within teams helps those teams to function more effectively. Cross-functional collaboration is important too. Team-working across different departments helps to remove workplace silos and get all teams on the same page.
Workplace collaboration is also good for employee motivation and morale.
With easy and effective communication, the workplace becomes a happier place to be. And when employees operate as a team, helping each other to achieve tasks, the workplace becomes more caring and supportive.
Collaboration clearly makes a difference to employees. A 2022 Corel report into team-working revealed that:
41% of employees have left their job or would consider leaving their job due to poor collaboration at work
64% of employees say that poor collaboration costs them at least three hours per week in productivity
78% of employees say that leadership could be doing more to promote collaboration within the organization
Collaboration ties in with employee engagement, the employee experience, productivity, and employee retention, making it a really crucial component of any workplace.
8 benefits of collaboration in the workplace
Let’s take a closer look at what workplace collaboration can do for your employees and organization. Here’s what you can expect when your employees routinely collaborate with one another.
Improved employee engagement
Employees who feel they belong within an organization are 5.3 times more likely to feel empowered to perform their best work. And employees who get enough information to do their job well are 2.8 times more likely to be engaged.
Workplace collaboration brings employees together. It gives them need-to-know information, and aligns everyone behind company goals.
This creates a sense of community and purpose, which fuels employee engagement. Collaboration leads employees to feel more satisfied in their work and more loyal to your company.
Increased efficiency
When teams collaborate, they share information. Teams pool resources and people power. Employees who work together closely can share workloads and responsibilities.This enables teams to complete tasks more quickly. It also reduces the chance of duplicated work.
This efficiency frees up time in the workday. It helps managers to make workloads more manageable, while creating the time and employee headspace for even more creativity and collaboration.
Knowledge sharing
Imagine a company that fails to share its collective knowledge effectively.
Teams spend their time researching topics that other teams understand in depth. Employees repeat the same mistakes because there’s no one sharing their hard-earned insights. You fail to establish best practices. And employees are in a constant state of catch-up.
Now imagine the opposite. A company where knowledge is shared seamlessly between co-workers, teams, and departments. There’s no gatekeeper and collective knowledge is easy for everyone to access.
The latter scenario makes for a more successful organization. It helps you build a more knowledgeable workforce. And it saves a heap of time — because your people aren’t separately pursuing the same lines of research.
Stronger relationships
Good employee collaboration relies on strong workplace relationships. And it helps to develop them, too.
When teams collaborate, they communicate regularly. They work together towards a shared goal. They also develop trust and mutual respect as they share ideas and rely on each other’s support.
By developing these strong relationships, your organization gets better at collaboration going forward. You create a culture of psychological safety, where people feel comfortable speaking up about their ideas, mistakes, and concerns.
Strong workplace connections also improve the employee experience. With Gallup’s State of the Global Workplace 2024 report revealing that 20% of employees experience a lot of loneliness at work, nurturing workplace relationships has never been more important.
Better decision-making
When you make decisions as part of a team, you leverage the knowledge, perspective, and experience of each team member. You involve the people who are directly affected by the decision — and those who are responsible for implementing it.
Making decisions as part of a team means assumptions are challenged and everyone has a sense of buy-in. You make informed and balanced decisions that are more likely to garner company-wide support.
For example, in a recent webinar, we heard from the team at the Capital District Transport Authority (CDTA) in New York. They realized they needed new tech to improve internal communication at the organization.
When deciding on the right tech solution, they took a cross-functional approach. They involved communications, IT, and HR teams, along with leadership. They also consulted the workers who’d be using the new tech.
By collaborating in this way, the CDTA was able to choose a modern intranet that met everyone’s needs and enjoyed excellent levels of adoption.
Enhanced problem-solving
We all know the proverb. “Two heads are better than one.” And when it comes to problem-solving, you’re much more likely to come up with creative and effective solutions when working as part of a team.
Collaboration brings people with different viewpoints together. This diversity helps teams to approach a problem from multiple angles — and come up with a variety of potential solutions.
It also minimizes blind spots. Because there are people with lots of different perspectives involved, it’s less likely that some element of the problem or its solution is overlooked.
Stronger employee development
The practice of collaboration helps to develop employee soft skills, like decision-making, problem-solving, communication, conflict resolution, and creative thinking
When you have a culture of knowledge sharing, co-workers can also learn from one another. They can pick up new skills and information from the people they work with. Employees are organically coached by more experienced members of the team.
This informal learning can take place within teams and across departments. Successful cross-departmental collaboration enables workers to get a better understanding of different areas of the business.
Boosted productivity
As we’ve already seen, good teamwork is linked to:
All of these things support workplace productivity. Employees have access to the resources, skills, knowledge, and relationships that help them perform at their best.
Collaboration also improves accountability. When employees are involved in planning, decision-making, and problem-solving, they’re more motivated to work hard and make a success of the initiative or project.
The role of technology in workplace collaboration
It used to be that collaboration could take place informally in the office.
Co-workers could share ideas as they made coffee in the break room. Or as they walked to the elevator together. There were plenty of face-to-face meetings where people could work together to solve problems and make decisions.
But things have changed. In recent years, technology has played a much bigger role in team working.
Firstly, thanks to the pandemic, remote working became much more widespread. While some organizations are encouraging people back to the office, a sizable proportion of employees still spend part of their working week working remotely.
In the UK, figures for 2024 show that 40% of workers spend at least some time working from home. In the US, 41% of employees whose jobs can be done remotely work a hybrid schedule.
Secondly, employee expectations around workplace tech have increased. With intuitive tech at home making life easier and more convenient, employees now expect the same digital experiences in the workplace. This goes for frontline employees, too.
Frontline employees — working shifts, in isolation, or on a busy shop floor — haven’t always had the same opportunities for teamwork as their desk-based peers. But with organizations now focusing on frontline employee engagement and retention, this is something that employers are looking to rectify.
To involve all employees in workplace collaboration — no matter their location or schedules — we have to be intentional. We also have to use the right technology.
Here are a few tools that support collaboration in the modern, digital workplace.
Real-time communication tools
When teams are working away from the office, real-time communication tools are an employee collaboration essential. You need a way for co-workers to communicate seamlessly, sharing information as if face to face.
We know that many deskless workers conduct conversations on personal apps. But this type of shadow IT poses security risks. It also fails to enhance collaboration and employee engagement as successfully as a dedicated communication tool, run with the oversight of your managers.
So providing employees with messaging and video conferencing tools is a must. You need software that facilitates 1:1, group, and company-wide chat.
Project management software
Projects have lots of moving parts. And — particularly for non-office-based teams — it can be hard to visualize project tasks and progress without project management software.
This type of software acts as a centralized platform for planning and executing projects. It keeps all files, discussions, and tasks in the same place, ensuring nothing gets lost and everyone is aware of their responsibilities.
Project management software is particularly useful for remote and hybrid teams. But it can still come in useful for purely office-based teams.
Streamlined communication, workflow automation features, file organization, task visibility, and real-time updates are useful for teams wherever they may be working.
Employee apps
For employees who don’t spend their day at a desk, an employee app is another vital workplace collaboration tool.
As Ian Gordon of Elara Caring said to us in an interview:
“Being a frontline worker can feel like you're on an island by yourself, and the solutions that you need must be quicker and more succinct. You can't spend a lot of time signing in and navigating. You need to get to your answer now.”
Apps, like Blink, fit Gordon’s description. They’re intuitive to use and available on employee smartphones. They also make it quick and easy for employees to complete tasks, whether that’s sending a message to a co-worker, checking the latest policy documents, or filling in a safety report.
Employee apps support collaboration for time-poor frontline workers. They help them build connections with co-workers, share their frontline insights, and keep up to date with company news, improving the employee experience in the process.
A resource hub
Whether it’s on your company intranet or an employee app, a digital resource hub is another useful tech tool for employee collaboration.
A resource hub allows co-workers to share files and work together on them. It also acts as an internal knowledge base.
Here, employees can find best practices, company policies, and FAQs. If they have the appropriate permissions, they can also add their own insights to the hub, tagging documents so employees can find them easily.
AI and automation
AI and automation tools are also playing a role in employee collaboration. They’re providing time savings that give team members more opportunities for collaboration. And they’re supporting collaboration in other ways, too.
Companies are using this tech to automatically tag resource hub documents so users can find what they’re looking for more easily. AI is producing better resource hub search results.
AI is also supporting employees in their use of data. With automated data analysis and predictive analysis, AI is giving employees a sound basis for their collaborative problem-solving and decision-making efforts.
Some organizations are also using AI to facilitate communication between different departments. For example, technical teams are using it to translate complicated documents for non-technical co-workers.
This is helping to close the communication gap between departments and ensure that everyone has the information they need to collaborate effectively.
In summary
Workplace collaboration has changed dramatically over the past decade. But it’s still a key indicator of business success.
Collaboration supports workplace productivity, communication, and business results. It leads to better problem-solving and decision-making.
It also supports your employee retention and engagement efforts by making your workplace an open and supportive place to be, improving the employee experience.
Face-to-face collaboration is trickier than it used to be. But with the right tech solutions, you can champion collaboration in your organization, no matter where your employees spend their work days.
Blink has everything you need to bring collaboration to your desk-based, remote-working, and frontline employees. Our mobile-first employee app provides:
Real-time communication via 1:1 and group chats, plus the company news feed
A resource hub, where employees can access company documents and forms
Deep integrations with the project management tools you already use
AI support that supports better workplace communication
Is your employee intranet actually working for your team — or is it just taking up space?
Today’s workforce is mobile, distributed, and digitally savvy. They manage their finances, shopping, and social lives through beautifully designed apps — and they expect workplace tools to keep pace.
When an intranet doesn’t, employees steer clear. That’s why clunky, desktop-first platforms are quietly being replaced by modern intranets and employee apps designed for how people actually work in 2026 — not how they used to.
Simply put: Most intranets don’t fail because they’re missing features. They fail because no one actually wants to use them.
A modern intranet needs to be more than a static homepage or a document dumping ground. It’s a living, breathing hub that helps employees do their best work.
It connects people, information, and tools — all in one place. And crucially? It’s designed around how employees actually work now, not how they used to.
So what separates a truly modern intranet from versions that have come before? Meet the eight features you’ll find on any cutting-edge intranet platform.
8 must-have modern intranet features
Whether you’re planning to update an outdated intranet or find a completely new solution, here are the must-have intranet features you need — and why they matter.
1. A mobile-first experience
Let’s start with a non-negotiable. A modern intranet should be mobile-first.
It should be designed for mobile devices as a priority, not retrofitted later as part of a clumsy glow-up. Because shrinking a desktop intranet down to fit a teensy smartphone screen just doesn’t cut it for user experience.
A modern intranet app features:
Full functionality — not a slimmed-down version of your desktop platform
Intuitive navigation via a user-friendly dashboard
Easy access, even for employees without a corporate email address
A consistent experience across both mobile and desktop
What makes this a modern intranet must-have?
Work doesn’t just happen at a desk. Employees are on shop floors, hospital wards, construction sites, and warehouses. Even desk-based employees are increasingly hybrid, remote, or on the move.
If your company intranet only works well on desktop, you’re excluding a huge chunk of your workforce.
A mobile-first intranet app closes communication gaps, puts resources within easy reach, and creates an equitable digital employee experience for everyone. So it’s easy to check policy updates, swap shifts, and even submit a safety report — all via smartphone and all in the flow of work.
{{mobile-hub="/image"}}
2. A central hub for information
One of the central promises of any intranet is simple: a single source of truth. That means:
Policies, handbooks, and standard operating procedures all living in one place
A clear structure and ownership for every piece of content
Content management tools — so it’s easy for admins to see what needs updating when
What makes this a modern intranet must-have?
Many organizations still have information scattered across Microsoft 365 SharePoint sites, email attachments, shared drives, and unofficial WhatsApp chats.
Employees aren’t sure where to look for resources or, when they do lay their hands on the right document, whether the information it contains is up to date.
A central hub makes information reliable and easy to find. Employees spend less time digging around for documents and resources, so productivity and collaboration improve.
3. Powerful search and discovery
Even the best content is useless if no one can find it. So modern intranets treat search functions as a core feature, not an afterthought.
They provide a fast, intuitive experience — with filters, tags, and clear navigation. They surface the right content, not just the most recent.
What makes this a modern intranet must-have?
Advanced search functionality saves time, reduces queries to managers, and helps employees find the answers they need in seconds. This is particularly useful for busy frontline teams who don’t have time to hunt for the information they need.
{{mobile-chat="/image"}}
4. Built-in communication tools
A modern intranet mobile app goes beyond storage. It acts as a communication hub, bringing together knowledge, company news, and collaboration tools.
We’re talking:
A social-media-style news feed for company updates and culture building
With fewer tools and tabs, it’s easy for employees to get up to speed. People are also more likely to act on your comms — they can click on a link within a message and head straight to the intranet resources it relates to.
With built-in tools, employee communication becomes more streamlined, effective, and engaging. And your intranet becomes the go-to place for company comms.
{{mobile-story-polls="/image"}}
5. Easy access to other systems
Are there barriers between your intranet and the other digital workplace systems you use? Then you’re adding friction to the work day — and missing out on another essential modern intranet feature.
The best intranets act as a digital front door for your organization. From one simple dashboard and a single set of login details, employees can access all the tools they need to do their work well. No juggling passwords or hopping between tabs.
They can check a payslip in the HR system, complete an online training module, view inventory information — all in a couple of clicks, right from your intranet platform.
What makes this a modern intranet must-have?
When your intranet acts as a digital hub, providing single sign-on and deep integrations with your existing systems, work flows more smoothly. Employees spend less time navigating tools and more time actually using them.
The payoff is less frustration, fewer support requests, and higher adoption of the software you’ve already invested in.
6. Social and engagement features
Work isn’t just about tasks and to-do lists. It’s about people — and your intranet should reflect that. It needs social features that feel natural and intuitive.
A news feed where employees can react, comment, and start new conversations. Quick-fire polls. Communities of coworkers. Short-form video stories. Public recognition that makes great work visible.
This modern social experience mimics the apps employees love to use away from work. And — done well — it doesn’t add to the noise. With smart targeting and personalization, employees see relevant, engaging content every time they log in.
What makes this a modern intranet must-have?
Employees want to feel seen, heard, and connected. Social and engagement features give them a shared space to interact — a digital water cooler where people can gather, no matter their location, shift, or time zone.
This is great for building company culture and improving employee engagement. It’s particularly useful for dispersed teams who don’t always get to see their coworkers face to face.
{{mobile-stories="/image"}}
7. Simple administration and governance
Modern should never mean hard to manage. Behind every great intranet experience is a setup that’s easy to run — without constant IT involvement. That means:
Simple publishing workflows
Clear permissions and controls
Easy audience targeting
Straightforward governance for content creation
What makes this a modern intranet must-have?
When administration is too complex, content delivery slows down. Pages go stale. Updates get stuck in approval loops. Before long, people stop trusting the intranet. And once you’ve lost that trust, it’s very hard to get employees back onto the platform.
The best intranet sites give comms, HR, and operations teams the confidence to manage their piece of the intranet independently. That agility keeps information fresh, accurate, and timely.
8. Analytics that show what’s working
Last on our list of must-have modern intranet features it’s analytics. Because it’s no longer enough to publish content and hope for the best. Internal teams need data that helps them understand:
Who’s logging in?
What content is being read?
Where engagement is high (or low)
How adoption changes over time
The best employee intranets provide clear, actionable insights. They present data clearly and allow you to drill down into that data to reveal trends and causes.
What makes this a modern intranet must-have?
Employee expectations and needs are liable to change. So, to keep pace, you need tounderstand the intranet experience inside out.
With access to usage, reach, and engagement data, you can continuously improve your intranet. You can make it more relevant, more engaging, and more valuable over time. So employees consistently get value from the platform and actually enjoy logging in each day.
{{mobile-activation="/image"}}
Making work easy and enjoyable with a modern intranet app
Employees don’t waste time hunting for answers or switching between tools. People communicate and work together easily. Culture shows up in everyday moments — not just leadership announcements.
That’s the difference between an intranet people avoid and one they rely on. Between a platform you’re simply paying for and one that actually gets used.
If your intranet still feels like a filing cabinet — or if it’s missing any of the modern intranet features we’ve covered above — it’s time for an upgrade.