Life at Blink | Ren Mckenzie-Onah

Old intranets all sound the same.

Out of date, out of sync, out of tune. A corporate soundtrack of forgotten logins, stale pages, and “Is anyone actually using this?”

This year, Blink is changing the track. We’ve been recognized in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions — not just anywhere in the grid, but as a Challenger.

For us, this isn’t just a placement. It’s a remix. For the industry. For the intranet. For every employee who’s ever thought, “Why is this so hard to use?”

Why the Gartner Magic Quadrant matters

If you’re in HR, comms, IT, or procurement, you already know the Gartner Magic Quadrant™ - to us, it’s one of the most influential industry reports in technology.

Every year, Gartner independently evaluates vendors on Ability to Execute and Completeness of Vision - then categorizes them as Leaders, Challengers, Visionaries, or Niche Players.

This Quadrant has become the go-to reference for organizations choosing their next digital workplace partner.

We’re proud to debut as a Challenger. But more than that, we see it as a validation that the world is ready for a more human way to work.

Why Blink? Why now?

We built Blink on a simple belief: Work should feel connected.

In a world overflowing with tools but starved of real connection, we’re creating an intranet that people actually want to use. One that unites the CEO’s town hall with the shop floor shift briefing. One that gets frontline and office workers on the same wavelength.

Why we believe Blink was recognized

🎧 Sales and customer alignment: We deeply understand buyer pain points, backed by strategic partnerships with industry leaders like Workday.

🎧 Financial and product strength: Robust growth, an agile roadmap with continuous innovation, and a reliable product strategy built for the future keep Blink ahead of the curve.

🎧 We go beyond software: With specialized onboarding teams, strategic rollout support, and a dedication to long-term success, we’re not just a platform — we’re a true partner.

🎧 From mobile to total experience: Our platform empowers every kind of worker with personalized microapps, powerful social features, and communications that actually cut through.

Challenger energy: More than a position - a mindset

For us, being a Challenger isn’t just about where we land on the grid. It’s about how we move through the world.

We don’t believe “good enough” intranets should do the trick. We don’t do stale or static. We remix the intranet into something dynamic, modern, and centered on people.

Because what good is an intranet that no one uses?

We’re obsessed with adoption: ensuring employees actually engage, communicate, and thrive on the platform. That’s why Blink is designed with every kind of worker at heart, driven by a people-first approach to innovation.

That’s what it means to challenge the status quo. That’s what it means to Blink.

What’s the rest of the market saying?

The intranet packaged solutions (IPS) market is evolving rapidly, moving from static, web-only sites to dynamic, multichannel platforms that are central to the digital workplace.

What used to be dusty web-only portals are now vibrant, multi-channel hubs that power communication, engagement, knowledge, and culture. Today’s IPS offerings go far beyond document repositories - they’re incorporating AI assistants and supporting integrations with Workday, ServiceNow, Microsoft 365, and other leading business systems.

As Gartner puts it, intranets are once again a priority investment as organizations transform their digital workplace, reduce IT complexity, and seek consistent, people-first employee experiences.

Intranets are no longer just “nice to have” - they’re necessary parts of a modern business infrastructure. They’re becoming critical hubs for productivity, connection, and culture across both office-based and deskless workforces.

This isn’t evolution - it’s inflection. And Blink is leading the remix.

Spinning the future of work

For us, being named a Challenger is a milestone. But it’s also just the intro track.

We’re already dropping new hits:

• Broadcast-quality live streaming that gives every employee a front row seat

• Blink Assist, our AI-powered copilot for content creation and communication

• Analytics that actually matter, surfacing predictive insights into how people engage
• “Save for later” offline access, so work doesn’t have to stop when the WiFi does
• Modern social features like Stories that drive adoption and give Instagram a run for its money

Our vision is simple: The future of work should feel intuitive, inspiring, and essential - not invisible. Blink exists to unlock that.

This isn’t just recognition - it’s our statement

We’re not here to play quietly. We’re here to remix the intranet.

Named top Challenger by Gartner, chosen every day by the world’s most ambitious organizations, and powered by a people-first mission - this is only the beginning.

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Internal communicators, it’s time to share the mic with your employees

There are an estimated 50 million content creators worldwide. Alongside the A-listers and sports stars, there are lots of regular people posting videos, sharing stories, and creating content that connects.

The social media giants have tapped into something. They know that people don’t just want to consume content. They want to contribute. And in 2025, this creator mindset deserves a place within your employee communications strategy.

An internal creator culture allows employees to react, comment, and share their own stories — you turn spectators into storytellers. Give the green light to employee-generated content (EGC) and you give your entire workforce a voice while taking engagement on your internal communication channels through the roof.

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Want to drive this kind of mindset at your organization? Here, we look at the benefits, risks, and tips you need to know when building an internal creator culture.

Why internal communications needs creators, not just consumers

Your comms pros are great at what they do, right? So what does EGC have that traditional comms doesn’t?

#1. Authenticity

Trust in leadership teams is down. In fact, Gen Z and Millennial workers are some of the least trusting in the workplace.

Humanizing your executive communications helps. But when someone has their guard up, it’s tough to make a human connection.

Real stories from real employees hit different. Like Iman Pabani recently said in Fortune: “Credibility today isn’t about expertise but about who tells the most compelling story.”

It’s not always slick and polished. But EGC is genuine. It reflects the real experiences of your workforce. Unscripted moments stick in the mind and spark conversations.

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#2. Diversity

When your internal comms team creates every piece of content, it can start to sound…well, like internal comms. Perspective and tone become repetitive and employees start to switch off.

But hand the mic to your employees and you reflect your entire organization — not just the C-suite office.

You can create Insta-worthy internal comms that resonate with your digital natives. You can post frontline-focused and relevant content created by frontline employees. You can respond with agility to the latest events and trends. 

EGC helps you showcase a more diverse range of voices and create a sense of community across your internal communications channels.

In a nutshell? By sharing diverse and authentic voices, EGC improves employee communications and employee engagement. It helps you build connection and trust across your organization — and develop a vibrant company culture.

Busting the myths about employee-generated content

Here at Blink, we’re big champions of EGC. But we know that not every organization approaches this topic with the same level of enthusiasm.

Large companies are often a little wary about opening up their comms channels to employees. But their concerns don’t always reflect how EGC works in practice.

So — in the hopes of settling a few nerves — here are some common EGC misconceptions and the reality behind them.

“It’s risky.”

Giving employees free rein to post on your internal communications platform can feel risky. But with the right guardrails in place, it’s empowering and effective.

Here are some ideas for managing the risks associated with EGC:

• Assign moderators to take down any content that fails to meet your creator guidelines
• Only allow content online once it’s been approved by your comms team
• Make an employee’s content visible to just their team — not the whole organization
• Do a trial run to see how EGC fits within your content ecosystem

With the right internal communication tools, there are lots of levers you can pull. You can fine-tune permissions and oversight to minimize the risks of EGC while maximizing the benefits.

“People won’t participate.”

Build it and they will come? But what if they don’t?

Many comms pros are worried that they’ll enable and encourage an internal creator culture only for there to be tumbleweed — they’ll find that their employees simply aren’t interested in posting to company channels.

If you have an organizational culture of open communication, this is unlikely to be the case. You’ve already created the psychologically safe conditions that make content-sharing feel normal and fun.

What’s more, remember that many of your employees are already creating content for their social media profiles. All it takes is a small shift in mindset and easy-to-use digital tools to harness their creative talent for your comms platform.

“It’s just fluff.”

Of course, your employees won’t be posting company news or financial forecasts. But their lighter style of content still brings a ton of value to your organization.

Birthday shoutouts make employees feel seen. A behind-the-scenes video instills pride and morale. That “meet my team” post builds bridges between departments.

With the help of EGC you can create a digital water cooler — a place where employees gather, connect, and find enjoyment in their work day. And its impact on your business shouldn’t be underestimated.

EGC boosts culture and engagement — and moves the dial on big business metrics like employee satisfaction and retention. It’s not about jumping onto the latest internal comms trends and it’s far from “just fluff.”

The building blocks of a creator culture

Convinced that a creator culture can benefit your business? Here are the four pillars you need to put in place to make it happen:

• Tools. The best workplace communication tools make life easy for employee content creators. They’re mobile-friendly, so creators can upload photo and video content straight from their smartphones. They provide in-built templates and AI support that guide employees to create the best possible posts. These comms tools also inspire interaction by giving your EGC audience a range of emojis, GIFs, and reactions to choose from. 

• Permission. Beyond the permission settings on your employee communication platform, you should aim for a company culture of psychological safety, where employees know that showing up and sharing is celebrated. That means normalizing imperfect content — the kind filmed on a hand-held smartphone screen. And leading from the top by getting business leaders to post personal or informal content first.

• Inspiration. Kickstart creativity by showing employee content creators what’s possible on your internal comms platform. Showcase early EGC examples from real employees. Also, create content prompts, asking employees to share their content around a particular theme or hashtag. Give them inspiration and employees are much more likely to get involved.

• Feedback. Positive reinforcement fuels more great content. So like, comment, and repost EGC on your networks. Encourage employee feedback. Give kudos publicly, celebrating creators and maybe even crowning a Creator of the Month. Also, share content stats, telling employee creators which types of communication are resonating and why — so they can create more of the same.

How to start small and scale with EGC

Still unsure how to get your EGC initiative off the ground? Here are some ideas for getting started.

Start with a pilot

Before you go all in, test the waters. Start an EGC pilot with a small group — how about your frontline employees, remote workers, or a group of culture champions?

Give this group a clear brief. Allow them to post and view EGC. Then, after a month or so, dive into the top metrics to gauge effective communication.

How has this content performed in terms of likes, shares, and comments? Is this group logging onto the platform more often? Are employee engagement stats improving?

If your pilot is a success, you can roll out your EGC initiative to the wider organization.

Create a series

Get the ball rolling and content creation brains ticking by launching a series. How about one of these ideas:

• A day in the life (a behind-the-scenes look at employee workdays)
• My why (insight into the things employees love about their jobs)
• Work hacks (tips on how to bring your A-game and get the most from workplace tools)
• Weekly win (one thing that went really well this week)

Provide a few strong examples, regularly promote your series across employee communication channels, and keep the momentum going with reminders and reactions.

Offer incentives

When you’re just getting started with EGC, incentives can be useful.

Gamification works well. Features like leaderboards, badges, and points for content creation can awaken employees’ sense of competition. Which means lots of great EGC for your news feed.

Another idea? Offer tangible rewards, like gift cards, lunch vouchers, and professional opportunities. Perhaps a top content creator could represent their team in a leadership Q&A. 

But you don’t need to overthink it. Sometimes a few words of appreciation do more than any points system. Thank employees for their content creation efforts and you’ll inspire them to do more.

Using EGC to elevate employee communications

Employee-generated content is a breath of fresh air for your employee communications. It adds authenticity, fosters two-way communication, and builds a real sense of community — all things traditional messaging can struggle to deliver.

Employees enjoy logging onto your comms platform to see what their peers have shared. And once they’re there, your core messages are more likely to cut through.

EGC also works wonders for company culture. A social feed full of real voices and relatable moments helps everyone feel seen, heard, and connected — which means a better employee experience and a workplace people genuinely want to be part of.

If you’re just getting started with EGC, it needn’t be a mountain to climb. Start small, share content inspiration, and give employees the essential tools they need to be the voice your comms has been missing.

Blink. And build an internal creator culture at your organization.

New employee journey maps can take time to develop. But when adding more smiley faces isn’t enough, how do you get an employee journey map to work better for your organization? 

The concept of employee experience maps has been gaining traction as a way to boost employee engagement and improve your onboarding process. 

The template follows a pretty straightforward path from hiring, through training, and eventually exiting, but it’s the way you use these maps that makes them valuable. 

You know your workers will have training at a particular stage, but how helpful is it? Do you see an increase in turnover at any stage? These are the types of questions your employee journey maps should help you answer. 

Why use an employee journey map?

An employee journey map can be a helpful tool for improving the employee lifecycle. This concept visualizes the entire employee experience through your organization, from onboarding until their last day.

There are a few different ways to name each stage of the journey, but every employee experience map follows the same basic flow:

• Recruitment and hiring
• Onboarding
• Engaging and training
• Development
• Progress and performance
• Exit or offboarding 

These employee journey touchpoints describe the main stages a worker might be at within the company.

You can track the average time it takes to complete each step, assign different training and feedback for different stages, and look for patterns within your journey maps.

An employee journey map can help with engagement as you can better address the needs and concerns a worker will have by knowing where they stand in the organization. 

Making the most of this tool will help you actually get some use from it.

How to make a better employee experience journey map

Don’t worry. Not all good employee experience journey maps lead to Manchester. They just have to lead to happier workers. 

Whether you already use an employee journey map template or are just starting to look into the idea, there are some steps you can take to make your maps work better.

They are the following:

1. Create different maps for different roles. The map for a frontline manager will look different from a warehouse worker, with different training and onboarding for each position. Depending on your organization, you may need a few maps or a few dozen.
   
2. Analyze your employee journey maps and look for patterns. Do many employees have trouble at the same part of the training? That may become more obvious when you compare maps and visualize the issue at hand.
   
   The latest report from the Bureau of Labor Statistics shows an average tenure of 4.1 years, and 22% of workers had been with their current employer for a year or less. 

Looking up industry-specific numbers can help you further pinpoint areas to focus on when planning out your journey maps.

3. Time feedback to the stage in the journey your employee is at. Look for onboarding feedback while the process is still fresh in their mind.
   
   Provide appropriate feedback to your employees as well. Let them know how they’ve improved after training, or likewise what they could concentrate a bit more on.
   
4. Remember, journey maps are a tool that can help predict how an employee’s experience will look, but it’s not set in stone. There can be unexpected events that change their journey map.
   
   Like a global pandemic that reduced working hours by 17.3% in 2020. Most of us are still trying to get back on track after that one.
   
5. Make sure your organization learns from the tool. These aren’t coloring book pages for employees to fill in while HR processes their paperwork. Learn from them.
   
   Did you know only 12% of employees strongly agree their company did a good job at onboarding? 

Using an employee journey map, you can analyze your new hires at this stage and see why they might feel that way. 

Wrapping up — Making employee journey maps better for your workers

Employee journey mapping is one of those tools with lots of potential. It can help you improve different processes in your organization, increase employee engagement, and create an easy-to-follow workflow for various roles.

Or you can spend an entire quarter making everyone fill these in and then promptly lose them in a subfolder that was last opened three years ago.

Just keep in mind that creating an employee journey map is the first step. You also need to make it easy to access for employees and have them provide feedback. 

What are the best Microsoft Teams alternatives in 2026?

Microsoft Teams is a powerful tool for messaging, meetings, and document collaboration—especially if you're already invested in the Microsoft 365 ecosystem. But for many organizations, Teams is clunky, overcomplicated, and poorly adopted by employees who aren’t sitting at a desk.

It’s not built for frontline workers. It’s not intuitive for non-technical users. And it tries to do too much—without doing any one thing particularly well.

Whether you're looking for a cleaner UX, faster communication, mobile-first design, or just less frustration, here are the 12 best Microsoft Teams alternatives in 2026 to consider—ranked and reviewed for ease of use, collaboration, and adoption.

#1. Blink

Best for unifying internal communication across the entire workforce

Blink is an employee experience platform that offers real-time chat, announcements, document sharing, scheduling, and forms—all in one simple, mobile-first app. Unlike Teams, which struggles with adoption outside of office environments, Blink is designed for everyone, from corporate HQ to field teams and shift workers.

Why Blink is better than Teams:

• Intuitive UX—no training required
• Works seamlessly across desktop and mobile
• Built-in tools for messaging, alerts, surveys, and forms
• Designed for high engagement and daily usage

Ideal for: Companies that want all employees—desk-based, remote, and frontline—on the same page.

#2. Slack

Best for real-time team collaboration and integrations

Slack is the original team chat platform that changed how businesses communicate. It’s fast, intuitive, and integrates with almost every productivity tool you can name.

Why teams choose Slack:

• Channels for projects, teams, and topics
• Powerful third-party integrations
• Searchable message history
• Simple, user-friendly interface

Limitations: Can get noisy at scale; no built-in video calling beyond basic functionality.

#3. Zoom

Best for video-first collaboration

Zoom rose to prominence during the pandemic as the go-to platform for video meetings. While it lacks native chat and file management, it’s ideal for high-quality video calls, webinars, and virtual events.

Best features:

• Reliable, high-definition video
• Breakout rooms and whiteboarding
• Webinar hosting tools
• AI summaries and recordings

#4. Google Chat & Meet

Best for Google Workspace users

Google Chat and Google Meet are tightly integrated with Gmail and the broader Google Workspace ecosystem, making them a natural fit for organizations already using Google Docs, Calendar, and Drive.

Why it's better than Teams (for Google users):

• No need to switch platforms
• Simpler UI for messaging and meetings
• Seamless calendar and doc collaboration

#5. Cisco Webex

Best for secure video collaboration at the enterprise level

Webex offers a suite of tools including messaging, calling, meetings, and event hosting. It’s often favored by large enterprises in finance, healthcare, and government.

What sets it apart:

• Enterprise-grade security and compliance
• AI features for transcription and noise removal
• Contact center and webinar add-ons

#6. Discord

Best for informal, community-style collaboration

Originally designed for gamers, Discord has evolved into a powerful chat and voice platform for startups, education, and tech teams that value speed and informality.

Why it works:

• Always-on voice channels
• Threads, emojis, and community features
• Free for most use cases

Limitations: Not built for enterprise or regulated environments.

#7. Mattermost

Best open-source alternative to Teams and Slack

Mattermost is a secure, self-hosted messaging platform used by teams that need full data control, including developers and government agencies.

Key benefits:

• Open-source and customizable
• On-premise or cloud deployment
• DevOps and workflow integrations

#8. Flock

Best for small teams that want simplicity

Flock is a lightweight collaboration tool with messaging, video calls, and productivity tools baked in. It’s a simpler alternative to Teams, especially for startups and growing businesses.

Top features:

• Shared to-dos and reminders
• Notes and polls
• Lightweight video calling

#9. Rocket.Chat

Best for companies needing full control over data

Rocket.Chat is another open-source platform used by privacy-conscious organizations. It offers messaging, video conferencing, and multi-channel communication with full customizability.

Why it’s chosen over Teams:

• 100% data ownership
• Omnichannel support (email, WhatsApp, SMS)
• Developer-friendly APIs

#10. Chanty

Best for team chat with built-in task management

Chanty offers a focused chat experience with integrated task tracking. It's ideal for teams that want to combine communication and lightweight project management in one place.

Why it's appealing:

• Tasks and Kanban view
• Threaded conversations
• Budget-friendly pricing

#11. Zoho Cliq

Best for businesses already using Zoho

Cliq is part of the broader Zoho productivity suite and integrates seamlessly with other Zoho tools, offering team chat, calls, and app integrations.

Strengths:

• Role-based access
• Video calls and bots
• Custom workflows

#12. RingCentral MVP

Best for unified communications at enterprise scale

RingCentral MVP combines messaging, video, and phone in one solution. It’s ideal for enterprises looking for an all-in-one UCaaS platform with robust admin controls.

Key features:

• Cloud-based calling and messaging
• Enterprise security
• Integrated analytics and call routing

How do you choose the right Microsoft Teams alternative?

Microsoft Teams can be powerful—but for many companies, it’s simply not the right fit. Cluttered UX, low mobile adoption, and integration complexity make it a poor choice for fast-moving teams and distributed workforces.

The good news? There are plenty of modern alternatives—whether you need internal messaging, video conferencing, or an all-in-one platform.

Need one app for comms, docs, alerts, and tools—without the sprawl?
Blink delivers a beautifully simple platform that your whole workforce will actually use.

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Why teams choose Blink over Microsoft Teams

Teams works well if your whole organization already lives inside Microsoft 365 — but frontline and deskless workers rarely do. Blink is mobile-first, requires no corporate email, and is used daily by teams at McDonald's, Domino's, and Chick-fil-A. For a closer look at exactly how the two compare on adoption, pricing, and mobile experience, see our full breakdown.

Every week is EMS Week at Blink — because we care, too

EMS Week may be over, but at Blink, our appreciation for emergency medical professionals doesn’t end with the calendar. For us, recognizing the lifesaving work of EMTs, paramedics, and staff isn’t a once-a-year gesture — it’s a year-round commitment grounded in care.

This year’s EMS Week theme, “We care for everyone,” says it best. EMS teams are there for all of us — and it’s our job to be there for them.

Behind every siren is a team that deserves support

The reality of working in emergency medical services is demanding on every level. Long hours, unpredictable situations, and high-stakes decisions are just part of the job. And for EMS professionals, that job never really stops — holidays, weekends, middle-of-the-night calls.

It’s a role that requires not just skill and courage, but constant coordination, communication, and clarity. And that’s where Blink comes in.

Caring for others starts with caring for your team. That’s why Blink is designed to meet the needs of EMS professionals — not just as employees, but as people.

At Blink, we’re proud to serve thousands of paramedics, EMTs, and staff across some of the country’s largest EMS organizations.

Assisting EMS behind the scenes

We’re proud to work with EMS organizations across the country — from city ambulance services to rural responder units — to help their teams stay connected, informed, and empowered, no matter where the job takes them.

Whether they’re responding to an emergency or prepping for the next shift, EMS workers need tools that work as hard as they do.

With Blink, EMS organizations can:

• Send real-time updates about protocols, routes, or equipment changes
• Deliver training resources straight to mobile devices
• Coordinate shifts and crews with better visibility and fewer delays
• Recognize outstanding work with peer-to-peer shoutouts and leadership messages
• Give employees a voice with surveys, feedback tools, and two-way communication
• Foster connection between teams that rarely see each other face-to-face

Poor communication is the #1 most common stressor for EMS workers (BMC Emergency Medicine)

Built for the field — not just the office

EMS professionals don’t spend their days behind a desk. So why rely on systems that expect them to?

Blink is a mobile-first employee experience platform, built for people whose work happens on the move. We make it easier for EMS leaders to reach every team member — from the newest trainee to the most experienced paramedic — and equip them with the information they need, when they need it.

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Our commitment: Always on

EMS professionals care for everyone with every call they answer. At Blink, we believe the same care should be extended to them — through tools that reduce friction, strengthen connection, and show that their work and well-being truly matter.

We believe EMS teams deserve more than recognition during one week of the year. They deserve better tools, better communication, and better connection — every week.

To all the EMS professionals working tirelessly behind the scenes and on the frontlines: thank you. We see you, we support you, and we’re committed to building technology that helps you do what you do best — saving lives.

Blink. And keep your EMS teams stay connected — every hour, every shift, every week.

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Demand for home health aides is higher than ever. The job outlook for home health and personal care aides is projected to be 25% between 2021 and 2031 — meaning that, as a workforce, home health and personal care is expected to grow an incredible 20 percentage points more versus other industries.

This poses a significant challenge for home health care providers, not just in recruiting enough carers to answer to demand but in retaining these staff members as well.

The Great Resignation, high employee turnover, and decreasing job satisfaction are all impacting home health organizations in line with the wider healthcare industry. Tackling these issues starts with addressing the factors that cause them in the first place.

In this guide, we'll walk you through the numerous different factors that can influence employee retention, before diving into exactly how to increase employee retention in home health care.

If you're an HR or Operations leader in a home health care organization, keep reading to learn how you can successfully retain your valuable employees — and improve patient care and business outcomes in the process.

What causes attrition in healthcare?

Staff turnover is a natural and necessary process in all healthcare organizations. However, when turnover reaches high levels it can have a detrimental effect on the quality of care as well as being costly. And it's high levels that we're seeing.

The turnover rate for US-based home care aides sits at 35.42%, and a report from Skills for Care in the UK found a turnover rate of 29% for directly employed staff (almost double the cross-industry average).

Further problems arise when employees leave not only the organization but the health workforce itself.

By understanding and addressing employee retention and the factors that drive it, home health and personal care leaders can minimize staff attrition and the associated impact on cost of, and quality of, patient care.

While there are a number of factors at play here, Health Professional Mobility in a Changing Europe divides the organizational factors affecting retention into three main categories: 

1. Employment quality
2. Work quality 
3. Organizational quality

Below, we’ll take a closer look at each of these three dimensions and how they affect retention, before diving into actionable initiatives leading to improving employee retention throughout your home health organization.

What's important to remember is that each of these factors overlaps to create engaging, positive employee experiences and ensure retention. It's not a case of nailing just one of these categories but creating meaningful change in all three.

1. Employment quality

Employment quality is a key factor in retention and includes aspects like pay and benefits, job security, and working conditions. Other elements of employment quality relate to home health workers having direct lines of communication with their employer and being able to swap and fill shifts easily in order to support the work-life balance they seek.

Getting employment quality right is a particular challenge for home health and personal care organizations. For one, home health co-workers are typically more distributed than other healthcare teams. These are employees who leave their homes in the morning to visit patients at their homes and may rarely, or never, even step foot in a shared office or HQ.

And yet, home health organizations cannot deprioritize employee quality conditions — they can't settle for simply paying staff more in order to boost retention, as many have tried to do. As Gartner states:

"Monetary compensation is important for surviving, but deeper relationships, a strong sense of community, and purpose-driven work are essential to thriving."

That leads us to the concepts of work and organizational quality...

2. Work quality

Work quality includes the levels of responsibility, autonomy, and stress experienced in the workplace. 

Without going into any more detail than that, it quickly becomes clear how essential work quality is for healthcare workers. Few roles carry such a degree of responsibility and demand as much from employees. The scope for stressful situations is limitless — and to make matters worse, home health aides often feel isolated from the rest of their co-workers and the organization at large, meaning that when they start to feel stressed they have no one to turn to for support.

Work quality also relates to the technology provided to health professionals to help them succeed in their roles. With 52% of frontline workers claiming they'd leave their job over tech tools, it’s clear to see the impact that the right workplace technology has on work quality and employee retention.

3. Organizational quality

Organizational quality also impacts employee retention: the culture of the organization and the way that employees are managed and rewarded (or not) all play a key role here. Organizational quality can also refer to levels of organizational innovation, such as improvement programs or digitization initiatives.

Blink research shows that health and care workers overwhelmingly feel unheard and undervalued in their organizations. Unsurprisingly, the same research showed 50% are considering leaving, or have recently left, their jobs. 

Simply put, organizations with a positive culture, good management practices, and fair reward systems are more likely to retain their employees. On the other hand, companies with poor organizational quality are far more likely to experience high levels of turnover.

7 ways to increase employee retention in home health care

Turning attrition trends around is a big task. Businesses need to think bigger than compensation and make bigger commitments to the overall employee experience.

All roles in health and personal care must get the status and respect they deserve. But how can you, as business and HR leaders, provide that? 

1. Collect and analyze data

Up-to-date workforce data should be at the center of an effective retention strategy, helping you better target your employment, work, and organizational quality improvements. By collecting and analyzing data and identifying trends in your home health workforce, you can identify the starting point for your activities.

Understanding the profile of your workforce will help you to assess the risk points and ensure that retention issues affecting particular groups are addressed. For example, are retention issues organization-wide or specific to certain staff groups, demographics, departments, or teams?

For a home health provider, this will likely include looking at retention rates between carers employed directly by your organization vs agency staff vs workers brought in through other schemes like CDPAP. Carers indirectly employed by your organization might feel less connected to the company mission and vision — failing to meet their organizational quality needs as a result.

Getting to know the drivers of employee turnover, and who they impact in your specific organization, can help you create targeted initiatives to improve retention. If the data shows heavy attrition after 30 or 60 days, you might focus on creating an effective, engaging onboarding program to help new hires hit the ground running.

Making it happen

One way to improve employee retention is through the use of regular Employee Pulse Surveys. By conducting regular pulse surveys, you can ensure that you have a constant understanding of how your employees feel about their work. 

This will help you address any potential retention issues before they become a major problem or spiral into quiet quitting. Additionally, pulse surveys can help to improve employee engagement and job satisfaction, which can lead to improved retention rates.

You can also use tools like Blink’s Frontline Intelligence feature to collect and analyze critical employee engagement data and metrics, helping you to understand exactly where your healthcare workforce is feeling unengaged and unsatisfied.

2. Offer relevant training and development opportunities

Healthcare organizations that offer relevant training and professional development are more likely to retain their most valuable employees. It cannot be underestimated how valued and invested in healthcare workers will feel when their skills are being developed and their careers are progressing.

This answers to all of the three factors explored:

• Employment quality (as it opens the doors to higher pay)
• Work quality (through professional development)
• and organizational quality (as it creates a culture of progress and support)

Making it happen

Training and development programs for home health and personal care workers might include formal training programs, such as classroom-based learning or online courses. It might also include more customized opportunities, such as one-on-one mentoring or job shadowing.

What's essential to identify, however, is how these programs will be delivered. Technology will be crucial to bridge the gap between HQ and home health aides.

3. Lighten the load

An increasing number of health and care workers are struggling to balance the demands of their job with other aspects of their life, such as parenting or caring responsibilities. This often leads to stress and burnout; an early indicator of disengagement, and ultimately attrition. In some instances, burnout in healthcare staff has also been linked to medical errors and patient safety incidents.

To improve retention in healthcare, organizations must commit to creating a working environment where employees feel supported by their home health co-workers and managers — even if they rarely see them face-to-face — and are not overburdened with inflexible workloads.

Making it happen

Organizations can take a number of steps to lighten a home health worker's cognitive load:

• Providing more resources to team members and managers in a mobile and easy-to-access Hub for on-the-go support
• Implementing intuitive scheduling solutions and shift-swapping tools that can be used for real-time coordination and employee flexibility
• Encouraging work-life balance through a culture of peer support, so that co-workers can easily tap into the knowledge and experience of their peers

4. Consistent communication

Another factor that often impacts your employment quality is the consistency of your communication. Consistent two-way communication is essential for lasting relationships — and it can be one of your most powerful tools for encouraging employee retention.

Blink's research found that close to one-fifth of frontline workers don’t receive relevant communications from their organization. Organizations can create a sense of community and trust among their staff to minimize attrition by ensuring that all employees:

• Receive updates relevant to them
• Are part of the right team chats
• Can easily share their ideas and concerns

You can also use regular communication to obtain direct insight into how specific healthcare workers or teams are feeling about their work. This can help you to identify retention issues and create targeted interventions as needed.

Making it happen

Effective communication needs to be tailored to the specific needs of different staff groups. For home health and personal care aides, it will undoubtedly be about regular mobile updates and using Feed and Chat features to create energy and enthusiasm among your distributed workforce.

Read how Blink helped solve a million-dollar communication challenge for the home health organization, Elara Caring. Through deploying a number of transformative digital initiatives through Blink, 95% of Elara Caring's personal care, home health, and hospice care workers now feel more connected to the organization.

5. Focus on employee engagement

Employee engagement can be a powerful tool for improving retention, as it has been linked to higher levels of satisfaction and commitment among workers.

Healthcare organizations can create a work quality that is more attractive to top performers by getting to know the latest employee engagement trends, providing the right digital tools for key workers to engage intuitively, and regularly assessing the effectiveness of their efforts.

Engaging employees ultimately retains them.

Additionally, research by HBR shows that higher employee engagement levels can lead to a number of improved outcomes, not just retention. These include care costs (including legal action taken by a patient against a provider for negligent complications) and treatment effectiveness and patient outcomes (measured by the rate patients are readmitted).

Making it happen

To increase employee engagement, healthcare organizations should focus on creating a culture that values the opinions and input of employees. This might include activities like surveys or direct feedback, regular communications from leadership, and targeted recognition programs.

One transformative way to improve employee engagement in your healthcare organization is to pave the way with Blink, the powerful mobile employee engagement app that frontline workers love. With a suite of features perfect for healthcare, Blink will help you create a culture of engagement and retention in your organization.

6. Real recognition 

Recognition is fundamental to improving employee retention. The employers' organization for the UK's National Health System states:

"Meaningful recognition can help to motivate and retain our NHS people. Setting in place a holistic reward package, which is relevant to staff needs, can be key to ensuring your organization, and the wider NHS, retains its staff."

But recognition is more than a pat on the back. Driving real recognition for employees needs to be an ongoing, holistic process that inspires your healthcare workforce to feel valued, motivated, and connected to the company. 

Making it happen

While some companies may view the idea of regular rewards or incentives as impractical, Blink is a mobile employee recognition solution that makes it easy to provide targeted and consistent recognition to specific individuals or teams.

With features like real-time feedback, team and group chatting, and, of course, Employee Recognition, your healthcare organization can unlock the power of recognition as a retention tool. And with its wider suite of handy features, Blink is the perfect way to engage employees in your healthcare organization and help you retain talent.

7. Listen and action feedback

Over a third (35%) of frontline healthcare workers feel that their feedback will not be acted on by their organization. Unsurprisingly, half of frontline healthcare staff have changed or considered changing their job.

"By taking the time to listen and communicate, we can create a better and more supportive environment within healthcare," says Sean Nolan, CEO at Blink.

Through more effective communication, leaders feel more connected to their frontline, and frontline employees feel valued and listened to. This results in higher retention, increased productivity, and better two-way conversations.

Making healthcare workers feel heard needs to be a priority for any healthcare organization. By listening to their feedback and acting on it, you will be able to create a more supportive workplace culture that retains top talent — leading to reduced costs associated with employee turnover.

Making it happen

To effectively ensure your team is heard and their feedback is acted on, you need the right tech to manage it all smoothly. With the Blink employee app, you can listen to your employees and act on their feedback in real time, meaning they won't feel ignored or undervalued.

By using the powerful features of Blink, you can help create a culture where frontline workers feel heard and respected while focusing on:

• Encouraging two-way feedback through regular surveys and communications from leadership
• Ensuring feedback is acted on and implemented into business processes, updating employees on the progress of their feedback so they know they’re being heard
• Integrating your mobile app with workplace technologies like HR systems, payroll platforms, and more, to streamline the employee experience and implement feedback effectively across your organization

Your home health employee retention checklist

• Collect and analyze data - Gathered by regular Employee Pulse Surveys and Frontline Intelligence data
• Offer relevant training and development opportunities - Formal training programs, customized development pathways
• Lighten the load - Easy-to-access Hub for on-the-go support, intuitive scheduling and shift-swapping solutions
• Consistent communication - Team and 1:1 Secure Chats, regular and relevant mobile updates
• Focus on employee engagement - A powerful Employee Engagement App
• Real recognition - Rewards programs, Employee Recognition, Feed shoutouts
• Listen and action feedback - Regularly collect and act on feedback, update employees on actions taken

Retention next steps

Blink is the industry-leading frontline engagement app that connects management and frontline teams to build stronger organizations. With a proven adoption rate of 92% in care sectors, it’s never been this easy to unify the frontline. At Blink, we believe in empowering frontline organizations by helping you enable, engage and understand your workforce.

Our app provides a host of features that support employee retention in home health, such as employee surveys, polls, secure team and group chats and channels, employee recognition, and healthcare-friendly HR tools.

By using the app effectively, you will be able to create a culture where employees are engaged and respected – ultimately reducing employee turnover costs and driving employee retention up. We are experts in frontline engagement and retention and would love to help you achieve your goals.

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