Life at Blink | Ren Mckenzie-Onah

There are more employee communication tools available than ever. Modern intranets. Employee apps. And a ton of software add-ons. But — as we’re sure you now know — there’s soon to be one big player missing from the market.

Workplace from Meta is being discontinued. So the platform’s many clients are now trying to decide on a Workplace alternative.

Whether you’re affected by the closure of Workplace or simply feel that your employee communication tools need a rethink, choosing a new internal communication tool requires careful consideration.  

You need a platform that promises to improve internal communications and employee engagement for your workforce. Something that facilitates easy communication between people at all levels of your organization.

Depending on your company and workforce, you may also need a tool that supports teamwork, company-wide updates, co-worker connection, recognition, feedback, and more.

The variety of software options available is an opportunity — and a challenge. It’s likely that there’s a perfect-fit platform out there. But the process of finding it can be tricky.

With that in mind, we’ve put together a list of questions you should ask when choosing a new employee communication tool. These questions will help you find software that performs as well as Workplace from Meta and meets the needs of your workplace.

But first, let’s take a quick look at the current employee communication landscape.

The employee communication landscape in 2024

In today’s digital workplace, effective employee communication relies on the right tech solutions. But if you’re looking for a new employee communication tool for your organization, chances are you’re feeling a little overwhelmed by the number of options on offer.

There are tools suited to certain segments of the workforce — for example, desk-based workers or frontline workers.

There are internal communication tools that focus on a very specific area of employee communications, like surveys or video conferencing.

And there are tools that go beyond employee communication to support organizations with tasks like employee engagement and project management, either through integrations or as an all-in-one solution.

Some tools are also exiting the marketplace.  

Earlier this year, Meta announced that it would be discontinuing its Workplace tool. The platform will continue to operate until September 2025 and will remain read-only until May 2026. But many companies using Workplace from Meta are already looking to make a switch.

Deciding which tool — from this huge selection — is right for your organization can feel challenging. But it’s a priority for many business leaders in 2024, with 84% saying they plan to invest in more modern communication strategies.

You only have to look at some recent research to understand why. 

According to the Axios report for 2023 into the State of Workplace Communications, the cost of poor internal communications amounts to $15,000 per employee per year. And while 77% of leaders think the communications they share support employees to do their jobs well, only 46% of employees agree.

In its 2024 State of Business Communication report, Grammarly reveals how poor communication is impacting employees and organizations. As a result of poor communication:

• 51% of employees experience increased stress
• 41% of employees report lower productivity
• 31% of employees experience strained workplace relationships
• 26% of employees have missed deadlines

On the flip side, good internal communications lead to increased employee confidence, productivity, and work satisfaction. Ultimately, a much better employee experience and better business results, too.

Questions to ask when choosing a new employee communication tool

Ask the right questions and you’ll find it easier to create a shortlist of employee communication tools. Here are the things you should be asking yourself — and your teams — as you undergo your software search.

How do we rate our current communication channels?

Before you start looking for a new workplace tool, assess your current one. Whatever platform you’ve used until now — Workplace from Meta or an alternative — you need to clarify what you like and dislike about it. You’ll then have a clearer idea of what you need in a new solution.  

So consider how effective your current communication tools are and whether they have any limitations. Establish whether there are any significant integration gaps. Launch an employee survey to gather the thoughts of your workforce.  

Also, bear in mind what Grammarly said in its recent report: over the past 12 months, 73% of professionals say they’ve seen an increase in the variety of communication channels used in their workplace. But this isn’t leading to more effective internal communications.

Different workplace tools come with their own notifications, interfaces, and rules of engagement. Employees may feel confused about which channel is appropriate for which message. And conversations become disjointed and hard to track because they take place in multiple locations.  

The best solutions are streamlined and easy to use. So consider how many different communication channels you’re currently using. And whether these tools are successfully communicating key messages and encouraging employee engagement.  

You can look at adoption and platform engagement rates to better understand how employees interact with your current tech selection.

What do we want from this communication tool and partnership?  

Onto challenges, goals, and platform features. When choosing a workplace tool, think about:

• Your primary communication challenges. Perhaps messages are being missed. Or employees are failing to engage with the platform. Maybe there’s a disconnect between HQ and frontline workers.
  
  
• What you’re trying to achieve with this tool. Do you want it to enhance workplace collaboration, improve employee engagement, or amplify company culture? Maybe you want it to do all these things.
  
  
• Must-have features. What functionality do you need? This might include real-time messaging, video conferencing, document sharing, surveys, or social feed features.

Also, think beyond the platform itself. Sure, you need a communication tool that supports your organization’s style of communication. But it’s also useful to have a partner who understands employee communications — and your workplace challenges — inside out.

Here at Blink, we’re experts in employee communication and engagement. Unlike some of our competitors, this is our sole focus. Our clients can rely on us as a strategic partner, benefitting from our comms insights and ongoing support.

We work with our clients so they get the best from the Blink app. We offer extensive support through the launch phase, helping you to encourage adoption. We also pride ourselves on our responsiveness to client feature requests, feedback, and suggestions.

Will this communication platform work for all employees?

A good employee communication tool acts as a hub for your organization. It’s a place where co-workers connect, where they access collective knowledge, and where leadership shares important messages.

All pretty vital stuff. So it’s not fair to leave any employees out of the conversation. It’s not good for business either.

Unless everyone enjoys easy access to your platform, you fail to achieve the levels of workplace communication and employee engagement that you’re striving for.

Bear in mind that only 10% of frontline workers say they have high access to the tools, tech, and opportunities they need to connect and advance in their workplace. So when choosing a new employee communication tool, consider where and when your employees will be using it.

If your employees are fully desk-based, a desktop platform is likely to fit the bill. For hybrid teams, you need desktop systems with real-time communication and collaboration tools.

For frontline employees who don’t work at a desk — and don’t necessarily even have a company email address — you need a different type of workplace tool. A mobile-first employee app, available on employee smartphones, is your best option.

Of course, if you have a mix of frontline and desk-based staff, you need a solution that works for everyone. It should have the same extensive features on both mobile and desktop so no one misses out. And it should successfully bridge the gap between your company’s frontlines and head office.

What level of personalization and customization do we want?

The best employee communication tools offer personalization features. They allow you to adapt a platform to the branding and requirements of your organization. This is good for the employee experience and it helps improve employee engagement with your tool.

Don’t need a particular module? Then it probably shouldn’t take up space on the employee dashboard. Want the software to align with your company branding? This service should come as standard.  

If you’re a large, global company, it may also make sense to create mini-sites within your platform. Each of these sites can be branded and personalized for a different segment of your workforce to ensure they’re relevant and engaging.

So clarify what you expect in terms of platform personalization, then ask platform providers what they’re able to deliver. 

What integrations do we need?

As we’ve already touched upon, in today’s digital workplace, software overwhelm is a real problem. Throw too many tech tools at employees and you make them less productive and engaged.

That’s why a good employee communication tool is an all-in-one solution. It also integrates seamlessly with any other workplace software you like to use. 

This makes life easier for employees because they access all tools from one unified dashboard. It can also improve software adoption rate. When employees don’t have to worry about separate logins and passwords, they find it easier to use the tools at their disposal. 

Thanks to Blink’s digital hub, organizations enjoy 5x better adoption of existing tools. With single sign-on (SSO), users don’t have to waste time logging into different apps. This creates a streamlined and user-friendly experience — and it makes employees more productive, too.

What’s the user experience like?

Usability is another important consideration when choosing a new employee comms tool. There’s little point investing time in new tech if a large proportion of employees don’t actually end up using it.

The best employee apps require minimal employee training. They’re intuitive to use and navigate. There are few points of friction. It’s easy for admins to manage content and comms from the back end of the platform.  

Your chosen employee communication tool should also support you in boosting employee engagement. It’ll come with a social-media-style news feed. Employees will have the option to like, comment, and post. You’ll be able to launch pulse surveys and send out rich, multimedia content. 

If you’re switching from an existing tool — like Workplace from Meta — it makes sense to choose an internal communications solution with a similar interface and features. When a platform feels familiar, employees will find it easier to make the switch.

So how do you judge a tool’s user experience? A product demo helps you get a sense of what a platform is like in action. You can also look at a tool’s adoption rates and platform engagement rates to see how it’s working for other organizations like yours.

Find out what customers think of Blink. Take a look at our case studies.

What are the practicalities of this platform?

As well as considering the effectiveness of an internal communication tool, you need to consider its practical impact. So work with other departments, like IT and finance, to establish your requirements in terms of:

• Budget. How much are you prepared to spend? What’s the ongoing cost of a platform? Are there any hidden costs and does it represent good value for money?
  
  
• Security. Does this platform keep your company and employee data safe? What security practices does it follow?
  
  
• Scalability. Can the platform grow with your organization? How will it adapt to your changing needs?  

Final thoughts on choosing an internal communication tool

There are lots of employee communication tools to choose from. And — as Meta discontinues Workplace — lots of organizations looking for a new solution to meet the needs of their workforce. 

To find the right internal communication tool for your organization, you need to ask the right questions.

Think about what you like and dislike about your current solution. Clarify what you want from platform features and a software partner. Consider customizations, integrations, and the user experience. And be sure to think about all employees and their communication needs.

This should help you narrow down the list of options. You can then conduct research into your shortlisted platform providers, looking at their adoption and engagement rates — and taking them for a spin as part of a free trial or demo.

Find out if Blink is the right internal communication tool for your organization by scheduling a personalized demo. Book your demo today.

Employee experience (EX) is still top of the agenda in 2025.

84% of businesses see EX as a competitive differentiator — a way to attract top talent and keep them working for your organization long into the future.

But that doesn’t mean all these organizations are getting it right. Crafting an employee experience that engages workers — and has them singing your company’s praises on workplace comparison sites — is no mean feat.

It requires a consistent approach that carries through all departments and across every employee touchpoint. And it requires a deep understanding of worker needs and expectations.

To achieve all this, a solid employee experience strategy is invaluable. This plan will guide your EX initiatives, the workplace tech you use, the company culture you strive to create, and the metrics you use to assess employee experience success.

Here, we take a look at all the ways an employee experience plan benefits your business and outline the steps you need to take to create one.

What is employee experience?

Employee experience is how employees think and feel about their workplace. 

It encompasses every touchpoint and interaction throughout the employee lifecycle, including recruitment, onboarding, workplace relationships, development opportunities, and the technology you expect workers to use.

Employee experience managers are responsible for shaping EX, creating the kind of company culture and workplace environment that employees enjoy spending time in.

Why every org needs an employee experience strategy

Happy employees are good for business. High levels of employee satisfaction lead to improved talent acquisition, productivity, employee engagement, and staff retention.

The benefits of EX are clear. But many businesses are failing to deliver the kind of employee experience that inspires worker motivation and loyalty.

55% of all workers feel dissatisfied with their overall employee experience and this figure rises to 61% for Gen Z employees.

Why are these figures so high? You may have noticed that the modern workforce has pretty high expectations. Employees expect way more from their place of work than they did a few generations ago.

There are a couple of factors at play. First, we’re accustomed to personalized digital experiences at home — algorithms that know what we want before we do. And we expect the same quality and usability from the tech we use at work. 

Second, the baseline for what makes a good workplace has risen. Mental health support, flexibility, and a sense of belonging aren’t perks anymore — they’re must-haves. 

And finally, people are thinking bigger. A job isn’t just a paycheck. Employees are seeking growth, transparency, fairness, and purpose — and are willing to switch jobs to find a workplace that provides them.

Meeting these expectations is tough for any company. And — without a clear employee experience strategy — it gets even tougher.

With a solid employee experience strategy, however, you connect the dots between what your people need and what your business wants to achieve. You create the kind of workplace where people bring their A-game — where employees are engaged, productive, and with you for the long haul.

12 steps for building your employee experience strategy

Stellar employee experience management relies on a clearly defined strategy. Here’s how to get there.

1. Establish your why

Before jumping into tactics, pause and consider what you’re trying to achieve with your employee experience strategy. You need to understand the business case for improving EX. This will help guide your EX efforts — and get stakeholder buy-in.

Here are a couple of questions you can ask yourself to get the ball rolling:

• What pain points do our employees currently experience?
• How does this link to business outcomes, like retention, productivity, customer service, and engagement?
• What kind of company culture do we want to build — and how does this align with our values?

2. Map the employee journey

From day one to exit, every touchpoint matters. Working out each point in the employee lifecycle can help you uncover areas for EX improvement.

You should look at:

• Recruitment
• Pre-boarding and onboarding
• Career development and growth opportunities
• Engagement
• Retention
• Offboarding

Then, across these employee journey stages, figure out what the employee experience looks like. 

Consider employee priorities like recognition and feedback, work-life balance, and any bottlenecks in their daily workflows.

Examine the cultural environment. Things like leadership style, the quality of co-worker connections, and the effectiveness of your internal communication channels.

Also, audit the physical environment, assessing how safe and comfortable employees are when they’re at work. Ergonomic desks and chairs are a given for your office-based staff. But consider the needs of frontline employees and those who work at home, too.

With a clear understanding of the employee journey and the factors that impact EX, you can (at step 4) craft staff survey questions that cover all elements of the employee experience. But first, there’s another key area of EX to get a handle on.

3. Assess your tech-sperience

Tech tools are now a fundamental part of every work day. So the digital employee experience forms an increasingly integral part of EX.

Remember that employees get streamlined, personalized experiences on the software they use at home. So — whether you like it or not — your workplace tech is going to be compared to the very best consumer-grade tools. 

Clunky or outdated tech tools create frustration. They harm productivity and employee motivation.

Even the most cutting-edge tools can cause problems if they aren’t implemented with the proper focus on EX. Use too many different tech tools and employees can easily feel overwhelmed. They constantly have to recall login details and toggle between tabs.

So when crafting your employee experience strategy, assess your tech stack — and its impact on employees. Find out where technology is supporting a positive employee experience and where it’s creating friction.

Also, consider tech needs on a team-by-team basis, paying special attention to frontline employees. Without easy access to a desktop computer or a company email address, frontline workers often find workplace tools difficult or impossible to use, which harms the frontline experience.

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4. Ask employees what they want

Every workplace is different. And while you’ll find plenty of articles listing the workplace attributes that employees value most, these can only ever act as a rough guide.

To make a success of your employee experience strategy, you need to understand your workforce and what motivates them. Then, treat them as co-creators of your EX strategy.

That starts by gathering employee feedback. Send out surveys and polls. Launch a listening tour. Find out what employees think of EX at your organization and what would improve it. Work to discover pain points, needs, and expectations.

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This shouldn’t be a one-off event. You should aim to build employee listening and employee voice into company culture. Create two-way communication channels and foster open communication across all levels of your organization. Acknowledge feedback and tell employees what action you plan to take.

By doing so, you encourage engagement with the feedback process and prompt honest responses from employees. You also keep your finger on the pulse, which — faced with ever-evolving employee experience trends — helps you stay ahead of EX issues.

5. Dive into the data

You’ve got feedback. Now what? It’s time to analyze the data you’ve gathered from employees, looking for EX patterns, pain points, and opportunities.

Celebrate the areas where you’re doing a good job. And hone in on areas where EX could be improved.

Use the analytics tools you have access to and combine qualitative feedback with quantitative data on retention, absenteeism, and employee engagement to get a big picture perspective. 

6. Get to know EX across the organization

Segment your data and you can also find out what employee experience looks like for different sectors of your workforce.

Perhaps your office-based team is satisfied with the quality of internal communications they receive. But your frontline team has to make do with a patchwork of paper memos and word-of-mouth messages. 

It could be that Millennials are loving the option to work from their comfortable home offices. But Gen Z employees, still living in shared housing, are struggling to find a quiet and productive place to work.

Maybe one department experiences higher than average levels of turnover and lower than average instances of employee recognition. 

Only by digging deep into the data can you understand how EX at your organization looks for every member of your workforce — and start to see the patterns that will inform your plan of action. 

7. Set goals

You’re at the point where you’ve done all your EX research. Time to put down on paper what you hope to achieve with your employee experience strategy. 

Create targets that are measurable, time-bound, and based on the EX issues you uncovered during the research phase. 

Some examples include:

• Increase career development opportunities for employees
• Establish better two-way communication channels between employees and managers
• Boost news feed comments and reactions by X%
• Increase survey response rates

8. Build your plan

Keeping your goals in mind, lay out the actions that will help you achieve them.

For example, if you want to improve career development opportunities, you could launch a new mentoring program.

Or if you wanted to increase your survey response rate, you could look at ways to close the feedback loop, ensuring that employees feel their feedback is listened to and acted on.

You may like to overhaul employee pay and benefits, well-being support, or workplace recognition. You may want to focus on improving the frontline employee experience with better comms and flexible working opportunities.

9. Find the right EX tech

This is a great time to consider the employee experience tech tools that will support your employee experience strategy. The best employee experience platforms can improve EX with the help of:

• Internal communication tools — channels that support top-down, bottom-up, and peer-to-peer conversations and an engaging company news feed
• Recognition tools — that help you create a culture of appreciation

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• Integrated software — integrations with the other workplace software you use to create a streamlined digital experience
• Automated employee journey tools — features that make it easy for you to deliver the right content to employees at exactly the right time in their employee journey
• HR self-service tools — tools that allow employees to swap shifts, request leave, or view their pay stubs right from their user-friendly dashboard
• Surveys and analytics — employee survey and analytics tools that help your team keep up-to-date with employee satisfaction and EX
• Personalized employee experiences — tools that go beyond a one-size-fits-all approach to provide tailored comms, dashboards, and journeys relevant to each individual employee

10. Communicate and roll out

To make a success of your employee experience strategy, you need all hands on deck. Employees should get a consistent experience across the whole lifecycle and that relies on lots of different departments working together.  

Get everyone on the same page — including employees — by communicating your EX vision clearly and transparently. Lay out your objectives and the positive outcome you expect. Tell them what will change and why.

If you’re rolling out new employee experience software, think carefully about how you’ll get your workforce to embrace it. Start by picking user-friendly, mobile-first tools that every employee can use. Then, use a marketing campaign, incentives, gamification, and platform ambassadors to encourage employees to log in.  

11. Measure and evaluate

Is your employee experience strategy having the desired effect? As well as looking at the specific EX goals you set earlier in the process, measure your success in terms of overarching business goals too.

These include employee satisfaction metrics like:

• Employee net promoter score
• Absenteeism rate
• Turnover rate

You can also look at KPIs relating to talent acquisition, customer satisfaction, and employee productivity.

Measure employee experience and you stay ahead of any EX problems that might arise. You see where your EX strategy is bearing fruit — and where you still need to make improvements.

12. Iterate and improve

Improving employee experience isn’t a one-and-done situation. Creating and honing the perfect employee experience strategy is an ongoing task.

Use insights gained from employee surveys and analytics to keep pace with evolving employee expectations. Review your goals. Find new ways to enhance employee experience and keep staff loyal to your organization.

By treating EX as a continuous process, you’re more likely to create a strong culture, happy employees, and the business results you’re looking for.

Using your employee experience strategy to build a better workplace

A strong employee experience strategy can transform your workplace. It impacts company culture and internal communications. It boosts productivity and staff loyalty. And it can put a spring in the step of employees as they turn up to work each day.

And with 52% of employees saying they’re watching for or actively seeking a new job, employee experience strategy isn’t something you can afford to neglect. 

The occasional free lunch or mental health day won’t cut it at a time when employees demand more than ever from their places of work — and are prepared to vote with their feet if their expectations aren’t met. 

To ensure EX success, you need to consider the experience of every employee. The priorities of your retail staff, for example, are probably very different from those of your office-based team. Then, you need to create personalized experiences that make employees feel seen and valued.

An employee experience platform like Blink can make a huge difference to your employee experience strategy and its success.

With tools that automate elements of the employee journey, improve communication, streamline workflows, and include every employee in the workplace community, it becomes much easier to deliver the kind of employee experience your workforce expects.

Blink. And make employee experience your competitive advantage.

If it’s been a while since you set up an intranet, you may remember how clunky the process of setting up traditional intranets used to be.

Companies relied on custom solutions that involved a long-winded setup and required lots of tech expertise. But times have changed. In today’s digital workplaces, a modern intranet solution with a comprehensive employee app is now the norm.

These intranets and apps offer the same communication and knowledge management features as a traditional intranet — and they offer rock solid security. But they’re more user-friendly. They’re also easier to set up, customize, and maintain.  

With a more effective and engaging platform in place, you can reap the benefits of improved communication. You can also use a modern intranet to support collaboration, co-worker connection, workplace recognition, and a strong company culture.

In this post, we look at the dos and don’ts of setting up a modern intranet like Blink. We share our tips and real customer experiences to help you transform your company intranet — making it more streamlined, effective, and fit for the future.

What is an employee intranet?

An employee intranet is a private network your company uses for internal communications. Typically, access is restricted to current employees.

The system is a centralized hub where your workers can access workplace tools and resources. It’s a place where they can communicate with co-workers, check their schedules, request leave, and collaborate on projects.

The best company intranets enhance internal communication and knowledge management. They streamline HR operations and give employees access to all the workplace resources they need.

This can have a big impact on company performance and employee retention. Effective communication can increase workplace productivity by 25% — and employees who get enough information to do their jobs well are 2.8 times more likely to feel engaged in their work.

How company intranets are changing

Large, enterprise-level companies traditionally built their own, branded intranets while smaller firms tended to rely on cloud-based intranet software that required minimal coding.

While big, traditional intranets were an effective way to centralize company information, they didn’t inspire employees to start their days by logging on.

So now, many enterprise organizations are joining those smaller firms. They’re switching from traditional intranets to modern intranets. Benefits of a modern intranet include:

• Cost savings and scalability
• On-the-go intranet access for employees
• Speedy deployment
• An engaging and personalized user experience

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Modern intranet features include a news feed, two-way communication tools, and multimedia content. Organizations can also incorporate workforce apps into one intranet interface, making it easy for employees to access the tools and resources they need. 

For a frontline workforce, an intranet with an employee app is essential. This type of intranet allows frontline workers to access company news, feel part of company culture, and build workplace connections — without a desktop computer or company email address.  

The dos and don’ts of setting up an employee intranet

Now we know what a modern company intranet looks like, let’s take a closer look at the setup process. Here, we explore the dos and don’ts of setting up an employee intranet.

DO: Get clear on the functionality you need

There are lots of different ways you can use an intranet. So before you start looking at intranet software providers and signing up for demos, you need a clear idea of the functionality you need.

Spend time deciding how your ideal intranet will aid internal communication, employee engagement, and other organizational goals. Do you need a way to keep frontline workers in the loop? Or to support remote worker collaboration?

If you’re unsure where to start, consider a few intranet must-haves. These include:

• Communication and collaboration tools
• A centralized knowledge hub
• HR tools
• Customization and easy integrations

Then, think about the extra features and functionality that will encourage employees to adopt and use your intranet platform.

That may be a social-media-style news feed that enhances employee engagement. Or survey and recognition tools. Perhaps you want to keep a closer eye on communication and engagement performance with robust analytics functions.

Many Blink customers have told us that, at this stage of the intranet setup process, they took a cross-functional approach. They brought together people from across their organization to find out what they needed from an intranet solution.

At the Capital District Transport Authority (CDTA), this meant including senior leaders, HR, operations, communications, IT, and frontline managers.

DON’T: Neglect your workforce

It’s important to involve departmental leaders of your organization when deciding on what the ideal intranet solution looks like. But don’t forget about your end users — your workforce.

These are the people using whatever traditional intranet or communication channels you already have in place — and they’ll be the ones using the new system when it goes live.

So use surveys to ask them what features and tools they’d most like to see in your company intranet. Quiz them on the problems they experience with your current system. If employees aren’t using your existing intranet, find out why. Involve employees in platform pilots.

Be sure to include employees from all sectors of your workforce to get a holistic picture of intranet needs. Survey frontline workers, office workers, and remote workers. Seek feedback from employees in different locations and departments.

When a representative sample of employees is involved in the decision-making process, you choose solutions that meet workforce needs. You also get employee buy-in, which becomes really important at the rollout stage of intranet setup.

DON’T: Rush into choosing intranet software

There are countless intranet software options to choose from, all with a different combination of features and functionality. So at this point in the intranet setup process, you need to compare solutions in terms of integrations, security, cost, support, and the user experience.

Also, think about the user experience on mobile devices. If your workforce will access your intranet via a smartphone, they should enjoy the same features and functionality as those using the platform on a desktop computer.

Blink’s employee intranet was created for organizations with a large frontline workforce. We know that most frontline workers don’t have a company email address. They also tend to spend their days away from HQ.

So our mobile-first app makes all intranet features available via smartphone. This makes our platform particularly suited to companies working in sectors like transport, construction, healthcare, and retail.

But there are others suited to fully desk-based organizations. There’s a solution out there for every type of company. So take your time looking at options and taking them for a test ride, with a demo or free trial.

For impartial advice, you can look at sites like G2 and Capterra, where verified users contribute to software ratings. You can also use these sites to compare your shortlisted intranet software options, side by side.

Clearbox Consulting, an independent intranet and digital workplace consultancy, also provides a detailed intranet comparison report each year. Blink won a ClearBox choice award in 2024 and you can see the full intranet report here.

DON’T: Forget about your usage policy and access controls

Software switching wastes time — and having to chase down resources is frustrating for intranet users. So it’s a good idea to keep as many important documents on your employee intranet as possible.

To ensure that sensitive information is handled carefully, you need a clear usage policy, outlining how confidential data should be shared and stored on the platform.

You should also outline acceptable and unacceptable platform behavior and give users guidance on creating and maintaining strong passwords.

Some areas of your employee intranet will contain confidential information. In these cases, access controls are essential. When setting up an intranet, you need to decide early on who has access to what, to avoid data getting into the wrong hands.

DO: Customize your intranet

Most company intranet systems allow some degree of customization. In some cases, you may need a developer to make changes. Other platforms give managers drag-and-drop controls.

Blink allows for a high degree of customization. Some clients choose to completely rebrand the app to match their own company branding. This creates an engaging and immersive experience for intranet users.

Our platform also allows you to build your own micro-apps, quickly and easily. You can create apps and digital forms that make it easy for employees to request leave, give feedback, report incidents, or swap shifts, all via your intranet. This streamlines tasks for your employees, their managers, and HR teams.

Customizing content is also important. When employees see information and resources that don’t apply to them, they’re more likely to switch off from your intranet. So segment employees based on team, department, location, and tenure. That way, only relevant communications reach their dashboards.

DON’T: Be vague about ownership

To get the most from a modern intranet, you need an internal communication strategy. You also need to clarify who will own and create intranet content.

Start by appointing an intranet manager. This person should oversee content sharing and restrictions in your employee intranet app. They may be responsible for creating content themselves as well as gathering content from department heads and your leadership team.

Depending on the size of your intranet and your organization, you may need a wider team to help with publishing content and maintaining the platform. This will keep your intranet relevant and up-to-date.

Intranet content from HQ keeps employees in the loop on company news and culture. But — for optimum engagement — you also need locally-produced content, specific to each team and location.

That might mean involving team leaders in intranet content creation and getting them to post tailored content, exclusively for their teams, on a specified basis.

DO: Create a launch pad

It’s best to start with a bang. So think carefully about how you plan to launch your new intranet — and have lots of engaging intranet content ideas ready to go.

The best intranet solutions require minimal employee training. They’re easy and intuitive to use. But you still have to create some buzz and momentum to encourage adoption of your new intranet app.

Here are a few launch ideas Blink customers have put into action:

• Launching Blink at their annual convention to encourage opt-in, right there right then
• Promoting the app a month ahead of launch with the help of letters, posters, and digital screens
• Visiting staff in break-out rooms in every company location to promote the intranet and field questions
• Running contests and giveaways to incentivize employees to download the Blink app — free ice cream proved popular! 

At Blink, we work with you to plan an effective intranet launch. Our team goes out to all partners during the rollout phase. We help explain the app to employees, showing them how to download and use it.

When setting up a new intranet, it also helps to establish intranet ambassadors within your organization. These are influential people within the company who get to know the new intranet platform inside out. They can then recommend the platform, talk about its benefits, and answer co-worker questions.

DON’T: Feel like you have to launch everything all at once

Most intranet solutions come with a variety of different features. But if you’re unsure you need all of them — or you have doubts about how your organization will respond to them — it’s ok to take things step by step.

For example, at Blink, we’ve had customers who jumped right in with the news feed, giving employees the ability to comment on posts from day one. This has helped boost adoption and engagement, and it’s contributed to a transparent company culture.

But other companies like to take things more slowly. So they have the option to switch off the features they don’t want — like employee comments. They can also pilot features with a small group of employees, deciding at a later date if they want to roll them out to the wider organization.

DO: Highlight the benefit for employees

Your company intranet is only effective when employees choose to log onto it. It can’t benefit internal communication, employee engagement, and company culture if people simply don’t use it.

So during the launch phase — and beyond — highlight the benefit your new intranet solution offers to employees. 

Tell them what they can do on the app. That might be shift swapping, requesting leave, checking their pay slips, or getting up to speed with the latest company policies. Your intranet may be a place where employees go for learning and development courses or for co-worker connection.

As well as telling employees how useful your new intranet is, it’s important to create content that employees actually want to see. Sharing company news is vital. But you should also post informal content to your company intranet.

Photos of your latest away day, recognition for a co-worker’s birthday, or information on workplace benefits are all engaging and relevant to employees. These types of content help to ensure high intranet adoption and engagement rates. 

DON’T: Ignore analytics

Whatever your intranet goals, you need analytics to understand whether you’re achieving them.

If you had a traditional intranet or any other previous system in place, take baseline metrics before you switch to your new solution. Select the internal communication metrics and employee engagement KPIs you want to track. Then, as you set up your new intranet, set new targets.

Once your new platform is up and running, you can track employee adoption and usage alongside your other performance metrics. Also, seek employee feedback.

By uncovering problems and points of friction, you can make targeted improvements to the user experience, improving engagement, communication, and productivity as a result.

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DO: Model the intranet behaviors you want to see

Something we see time and again at Blink is the leadership impact. When leaders are active on the company app, employee adoption and engagement increase.

That’s because employees see that the intranet is a valuable and integral part of the workplace experience — and that their leaders are listening to what they have to say.

So encourage leadership to model the intranet behavior you want to see from your workforce. They should try to check into the app every day to answer questions, praise hard work, or acknowledge feedback. They should share company news transparently and regularly reference company values.

Make your intranet a place for open, relevant, and reliable communication and you’re more likely to make it a vibrant company hub.

Searching high and low for the perfect employee to fill a complicated role can be difficult. It stresses you out if you’re already short-staffed and in a rush to get more hands as quickly as possible.  

Of course, it would be preferable not to worry about hiring at all. Retaining employees you already have can be a lot simpler than constantly hiring. And it can benefit your business too. 

While you’re probably familiar with some of the benefits of employee retention, there are several hidden advantages of employee retention that you may not have considered. 

If you’re ready to get motivated to kick your retention efforts into high gear and retain your top talent, keep reading and learn some of the lesser-known benefits of staff retention.

Why employee retention is important

Employee retention is important because it can improve the productivity of an organization.

Organizations with high employee retention profit from increased employee engagement, higher employee morale, more experienced employees, and lower employee turnover costs.

That’s why 91% of Human Resources leaders are concerned about employee turnover in the near future. 

Besides the revenue, companies with a lower turnover rate can spend time on their employees, build a cohesive company culture, and achieve innovations that outperform their high-churn counterparts. 

Employee retention’s effect extends beyond your annual revenue or quarterly performance reports — it improves each day for your workers, managers, and customers. 

In short, it’s hard to overstate the importance of effective employee retention strategies as they can impact just about every aspect of your business, including revenue, service, and company culture. 

1. More quality hires

Hiring typically increases when employees leave your company. So it should decrease as your retention goes up. 

The hidden benefit of high retention is that you can allocate more resources to the time-consuming job of sourcing new hires. You can be more selective in finding candidates with relevant experience and perfect cultural fit instead of rushing to fill a vacancy.

The candidates you hire this way are more likely to stick around and better fit your organization, which further improves your retention rate. 

Ultimately, more employees staying means more business growth and more new positions. You can focus your hiring efforts on adding to the team rather than replacing previous talent. 

2. Better employee training

Hiring new employees takes up a significant portion of your company’s HR budget and time. It’s estimated that replacing an employee costs anywhere from 50% to 200% of their annual salary. 

Retaining just one extra employee means thousands of dollars saved you can use in other areas. 

One often-neglected management area is training, with 78% of workers saying they want more training. By saving on hiring, you can spend on training. 

With more time for training, your employees will be happier, more skilled, and even more likely to stay with your organization. 

3. Improved customer relationships

Most of your return customers and clients don’t think of your business as a logo or physical store. They think of the person with whom they interacted. Your employees are the face of your business, from frontline workers up to account managers. 

Your customers rely on your employee’s knowledge of their needs and history with the company to deliver the highest level of service. So when an employee leaves, the relationships they built with your customer base leave with them. 

A PWC report found that 80% of Americans think a knowledgeable staff is the most important element to customer satisfaction, along with speed and convenience. They also pay more for things when they experience a positive customer experience. 

The benefits of employee retention reach beyond your current staff and bottom line and impact the customer experience. A high employee retention rate ultimately improves your clients’ and customers’ perception of your business.

4. Faster progress

While onboarding and formal training programs are essential for satisfied, efficient employees, these resources are hardly the only way employees learn on the job. 

One of the most valuable sources of guidance and information is your current employees. Studies show that 91% of employees with a workplace mentor are happy with their jobs. 

By retaining most of your employees, you get:

• Strong relationships between your employees that impact their performance
• Employees who possess in-depth knowledge in their fields
• Great mentors who have the technical skills and know little-known tricks in the field to help the newcomers

You benefit from the perks of high employee retention: Employees have a wealth of team members to turn to when they have a question or need advice. This turns your newest employees into your best employees.

Also, when turnover is low, you keep the work environment of cultural cohesion and the know-how of experienced employees. This results in less stress and high productivity. 

Final thoughts: 4 hidden benefits of employee retention you should know

Why retain employees? The answer is clear. 

The benefits of employee retention are wide-reaching for your entire organization. Employees, management, and customers all reap the benefits of employee retention.  

Employees benefit from greater satisfaction, higher productivity, and better support on the job. Employers can enjoy greater profit and less uncertainty. And your customers can rely on consistently high-quality and personalized customer service. 

These benefits are well worth the expense of managing incentives like healthcare, training, and work-life balance. 

If you’re ready to improve your employee retention, an all-in-one employee communication tool like Blink can maximize your organization’s initiatives.

Employee retention is the art of holding onto your staff once you’ve hired them.

And, in 202w, it’s more important than ever.

Why?

Because companies are finally waking up to the competitive advantages of being a "people" company. A "churn and burn" approach to hiring results in poor customer service.

This is an issue, because customers are placing increasing value on good service. With smartphones, it’s easier than ever to find a competitor company to buy from. Or in the case of consumer goods, to avoid the shop altogether and order online.

Before we start.

You can hold onto employees (more or less) by treating them well. Listening to their concerns, and providing them with a few incentives to stay put.

If you’re an HR professional or a CEO, you don’t need us to tell you that.
What you might find useful is an in-depth guide to employee retention in the modern workforce.

How to maximize your employee engagement efforts. And make sure there were no stones left unturned in creating the most comprehensive guide... we asked some industry-leading experts to contribute.
We’ll cover:

• Detail on the importance of employee retention today.
• How to build effective employee retention strategies.
• The exit interview, and how to turn it into your secret employee retention weapon.

Let’s begin...

Why is employee retention important?

Employee retention means "treating your employees right"; it’s an end in itself, not just the means.

From an ethical standpoint, no company should mistreat their employees. Meeting your colleagues’ basic needs and providing them with a safe and stimulating workplace? It's the right thing to do for its own sake.

But it’s more than that.

Attracting talent to your company—and keeping it once you’ve found it—has so many advantages. According to Herzberg's famous Two-Factory Theory, employee retention and employee motivation are interdependent. You can find out more about this in the Vantage Circle HR blog. A strong employee retention strategy will:

• Reduce operating costs.
• Improve customer service levels.
• Allow you to out-compete your competitors for the best people.

The cost of high employee turnover

Hiring and firing is expensive.

Eye-wateringly expensive, to be precise. Think six to nine months salary as a conservative estimate.

Then you need to consider the impact of not having someone there to do that person’s work. That could slow down a massive project. Cause higher overtime costs as existing staff pick up their work. Or just lead to a reduction in staff morale as they struggle with increased workloads.

Companies tend to get the importance of this for salaried positions and execs. but there’s often a bit of a blind spot when it comes to their non-desk workforce and the real cost of losing an employee.

Sure, replacing a senior-level manager is more expensive than replacing a bus driver. But what happens if your bus drivers’ morale becomes so low that two or three quit per month?

It all adds up.

"Losing talented staff can also have emotional consequences on those who stay. Effectively reducing productivity by decreasing morality and motivation," says Rochelle van Rensburg of the Ezzely Blog.

"Maintaining essential talent is therefore mission-critical to organizational effectiveness for all these reasons. Staff retention puts companies ahead of their competitors, by reducing recruiting and re-skilling costs. But more importantly, by keeping the top performers, which results in all of their specialized knowledge and expertise remaining in-house."

Your mobile workforce interacts most with customers. They are the public face of your company. So, their happiness will reflect in the level of service they give your customers.

Happier, more engaged employees deliver better customer service. They also build up a bank of operational knowledge over time. This helps them respond to queries quicker and more effectively than a steady stream of new hires ever could.

The importance of employee retention in 2020

An active employee retention strategy is more important than ever.
There are two key reasons for this:

Firstly, it's never been easier for customers to look elsewhere if they feel that your levels of service don’t match their expectations. We live in an age where any information you want is available via a few taps of a smartphone screen.

Dissatisfied with a hotel stay? Booking.com can recommend thousands of others.

Bad experience in a taxi? A quick Google gets you all the phone numbers of other local firms.

Poor customer experience at a theme park? TripAdvisor lists other attractions.

You get the idea.

Despite this, customers still want to be loyal. Millennials want to stick around if your brand fits in with their personal values. Don’t throw away this loyal market.

Secondly, it's never been easier to browse jobs via online jobs boards. If your workforce isn’t happy they will move. Don’t assume that they will sit in their job miserable because there aren’t any other options.

Reasons why employees leave and reasons why managers leave aren't always the same.

Your competitors may be waking up to the benefits of being a "people company." They'll more than happily snap up the staff you can't keep.

The best employee retention strategies

A strong employee retention rate is crucial to remain competitive. How you go about doing this is worth examining in some depth.

Remember - you are an employee too! As you create your employee retention strategies, keep asking yourself, "would I be happy with this?" or, "does this seem reasonable to me?"

Here are a few points you’ll need to cover when creating an employee engagement plan. Remember, the employee experience starts before the first day at the interviewing stage. To set each new starter up for success, getting the onboarding right is crucial. Want to learn more? Check out the Definitive Guide to Onboarding.

Let's quickly touch on the foundation of any working relationship: trust. As Kayla Lopez from the recruitment firm Viqtory.com reminds us. "If your employees trust you and the organization they tend to embrace the workplace; this begins before the employee is even hired. Transparency is something that we need to willingly support to gain trust. A workforce that trusts you will be engaged, a workforce that is engaged will retain. Trust is the foundation of all strong partnerships."

Now for the details...

Pay well

We’ll start with the basics.

If your pay rates don’t match with your competitors’, you’re going to have a bad time keeping hold of your high achievers.

Take a quick look at what your competitors pay for equal positions. Try and build a league table of what similar companies to you pay, and where you rank. Glassdoor is a good starting point.

Aiming for the absolute top is ideal if you can afford it, but you don’t have to offer the best salary offer out there. There are plenty of other ways to encourage your staff to stay put (more on that below), as long as you can land in the middle of the table. For someone working in a frontline job, it is difficult to give your best at work knowing you could get $5.00 per hour more for the same job elsewhere. (Even if there’s free pizza every Friday).

It’s also worth noting that even a generous wage packet won’t persuade your employees to stay if you’re otherwise a nightmare to work for.
Consider this step the cornerstone of all your employee engagement efforts. Not enough by itself, but essential in building something lasting and meaningful.

Give competitive benefits

You might not be able to take it to Silicon Valley levels. (Free three-course meals for breakfast, lunch and dinner, unlimited holidays, and puppy creches).

You can offer a benefits package or a performance bonus scheme tailored to the size of your business, your budget, and your business objectives. The key is to prioritize benefits that would have a tangible difference to the lives of your employees. Add the fancy stuff on if you have money to spare.

Think about:

• Childcare vouchers: we’re all aware of the struggle to find affordable childcare. Help your workforce with their work-life balance (and keep it diverse—most of the people who end up quitting jobs for childcare reasons tend to be women) by offering vouchers to help with the cost.

• Health cover for employees and dependents: an absolute must if you're US-based, although even if you live in a country which has some form of universal health care, giving employees the opportunity to go private is very appealing.

• Flexible working: if the type of work you do accommodates it, flexible working is like gold dust to your staff. A "work your hours however you want" policy helps people manage childcare commitments, fit in dentist appointments, and reduce the stress of trying to juggle work and life commitments.

• Lunch program: Most of the lunch break is spent buying, prepping or reheating food. Offering a tasty and healthy in-house solution, such as the online canteen Smunch, allows your employees to capitalize on their break time and share a meal together. Ultimately, this will improve your company culture and cross-departmental communication as well.

Once you’ve got the basics sorted, some nice-to-have options include:

• Above average PTO allowances
• Free gym memberships and cycle to work programs
• Personal development funds

Develop a feedback culture to empower employees

Your employees know their workplace better than anyone else. Make the most of it.

If your employees feel involved in shaping their workplace and consulted on major decisions then they will be reluctant to leave it.

The key to this is to carry regular, easy-to-complete employee engagement surveys so you know exactly what the mood on the ground is and how to improve it.

Employees will hold an enormous amount of goodwill towards a workplace that listens to their concerns and acts on them. Equally, they will reserve a special sort of resentment for those that send out survey after survey, only to ignore the results.

It’s essential to have a solid plan in place for your employee engagement surveys, or they will backfire spectacularly.

Key pointers

• Small, regular surveys are better than long, annual ones. Only giving your employees one chance per year to raise issues will result in bottled up frustrations spewing out come survey time. Not only does this result in surveys that skew unhelpfully negative, but it also means that your HR team will face an uphill struggle
• Another point about designing surveys that you can respond to effectively: keep it targeted. Focus each of your quick-answer surveys on a specific area—facilities onsite, for example, or about relationships with line managers.
• Use short answer questions: "yes/no" or "on a scale of 1-5" formats make it easier for people to respond immediately. Long-form feedback can be helpful, but having lots of long-answer text boxes on your survey will put people off completing it. A good compromise is to have an optional "any specific comments" box at the end of the survey.

When you’ve processed the surveys, share the results and shout about what you’re doing to act on feedback. Employees will appreciate the transparency, and it’s important to signpost what you’re doing to address the concerns they raise—or they won’t bother to participate in future surveys.

Try and create a "feedback culture" in your company by encouraging people to come forward with suggestions for improvements any time they want. Surveys highlight pain points as they are reactive; an anonymous suggestions box (either digital or real-life), on the other hand, will bring out the more innovative side of your workforce.

These suggestions might be small—a new way of organizing the break room fridge, or the introduction of free coffee Mondays—but the opportunity to improve the workplace in this way will work wonders for your wider staff’s sense of allegiance to it.

Make your workplace a fun place to work

If your coworkers are your friends, spending time at work doesn’t seem so taxing.

This is where the fun stuff comes in—the away days, lunchtime yoga, the free breakfast bar, the Christmas party...

If you have a mobile workforce, don’t forget to include them, too! They might not be in the office that often, so having regular get-togethers or breakfast clubs when shifts change is a great way to build a sense of belonging.

Obviously, base these activities on what your own workforce would like, but some ideas include:

• Regular lunchtime sports clubs (running, yoga, five-a-side, badminton are good starting points)
• Away days and team-building weekends.
• Semi-regular opportunities for free food. Depending on the size of your team, you could offer lunch on the company each Friday, pizza parties when teams hit their targets or just because
• Big events like Christmas parties and family fun days. If you run awareness weeks for things like diversity, mental health and stress, why not run some exciting events for these too?
• Recognition of key milestones. If there are particularly busy periods throughout the year (like the Christmas rush for anyone working in retail or hospitality), put on an event to recognize the hard work your employees put in. This could be a full-on party, or simply just giving your staff the nod to take off after lunch on a quiet day.

This step does, however, come with a big flashing warning sign that says: don’t bother doing any of these without doing the steps listed above first.

Because these are fun and exciting, and sound super trendy when you put them on your Careers page, people often use them in place of paying a decent wage, or offering flexible working hours, or acting on employee feedback.

The exit interview - your employee retention secret weapon

One of the best ways of figuring out what’s going wrong with your employee retention efforts is asking your colleagues when they leave.

Seems counter-intuitive, and rather frustrating, doesn’t it?

And in some ways, it is. No amount of collecting and aggregating exit interview data, tweaking your employee engagement plan and making changes in your company to reduce employee turnover will change the fact that, for that particular employee, your efforts weren’t enough. For HR people and line managers, that stings sometimes.

Still, if you can take your losses on the chin, this is a real opportunity to do better for your colleagues, and identify and fix any major issues that push people to leave.

There are three main reasons why exit interviews are so effective at flagging up things that need to change:

The employee is leaving so won't hold back

Regardless of how many times you reassure your colleagues that your pulse surveys are anonymous and that helpful suggestions are encouraged, they will still be a little suspicious.

The worry that surveys aren’t really anonymous, or that speaking out about a key workplace bugbear will get them labelled as a troublemaker, will be a constant thorn in the side of your employee retention efforts.

(As a side note, if this attitude is pervasive then it might be time to take a look at your workplace culture. A little reticence is natural. An all-encompassing dread of speaking up might indicate something a little more sinister).

The exit interview is a different kettle of fish. They’re leaving. There are no raises or opportunities for promotion in the pipeline. This is their opportunity to "tell it like it really is."

Listen, even if you think they’re being unfair and bitter.

Problems brought up during exit interviews tend to have weighed heavily on an employee’s decision to leave. In other words, they’re big issues you need to address urgently.

Get the whole picture

Multiple exit interviews help build up a better picture of life on the ground.

Of course, there’s always the chance that one particular employee just, for whatever reason, didn’t have a good time.

That’s where keeping data from previous exit interviews comes in.

For example, if an employee complains about their line manager being unbearable, it might just be a clash of personalities. Equally it could be because that line manager is difficult to work for and too demanding. It’s difficult to say without further info.

So. Run some analytics.

How many other employees from that line manager’s team have left over the past year?

Did they say anything in their exit interviews?

Have they been flagged to HR for anything previously?

If so, you might want to investigate further.

This is why it’s important to conduct an exit interview for every single person that leaves the business. If you restrict it to management positions, people based in HQ, or full-time workers, you’re missing key sets of data that could be useful in improving your employee retention strategy.

Find out what went wrong

An exit interview, conducted well, helps you identify wrong turns in your employee journey map.

You’ll probably have some sort of employee journey map already.

You might call it something different. We’re referring to the plan you make that starts at the hire phase and ends with the offboarding phase when the employee leaves. This normally includes guidelines for each stage they go through with your company. For example:

Hiring:

• Offer letter and contract sent
• Start date agreed two weeks in advance

Onboarding:

• First day: tour of premises, fire safety, welcome coffee or lunch
• First six weeks: all e-learning to be completed

You get the idea. Here's a basic template you could expand on:

(Source: Trends in Employee Journey Maps)

The exit interview provides an excellent opportunity to ask your employees about various stages in this plan, to see whether they’ve been carried out to your expectations.

Ask specifically, and don’t be afraid to go right back to the start of their employment. Whether they felt welcomed in their first weeks, for example. If they were given clear and regular feedback on their performance, and compare that to your notes on how your employee journey should pan out.

It could be that, despite your meticulous efforts in planning it, your employee journey map isn’t being adhered to by managers in the wider organisation. This could be why your employees are leaving - this map provides guidelines on how to make sure people feel safe, supported and included at work. If people don’t follow it you’re going to have problems.

Your employee journey map is important. If it isn’t being followed, you need to correct that as soon as you can. Exit interviews are the best way to do this.

How to conduct an employee retention interview

Be flexible around your employees needs

If a lot of your workforce are remote or mobile, don’t insist on a face-to-face interview at HQ.

There are several free video calling apps available, so why not make use of them? An employee is more likely to feel comfortable talking to you if you’ve made accommodations for their situation.

If they’re more comfortable talking to you, they’re more likely to be honest with you, and that’s exactly what you want.

Don’t make it overly formal

Go for a relaxed vibe. Making things too formal will only stifle conversation.

If you’re conducting a face-to-face interview, it’s a nice touch to provide some sort of refreshments; hot drinks and a pastry, maybe. The employee will appreciate the gesture, and it will encourage a more conversational feel, which is exactly what will get them to open up.

Identify the specifics to touch on

You will know, from previous exit interviews if there are any particular pain points in your employee experience.

Ask about them. You’ll then be able to establish:

• Whether these are still issues
• What progress you’ve made on them, and how effective your efforts to tackle them have been.

...But allow them to express their opinion too

If the structure of the interview is entirely created by you, you could miss something important.

By allowing employees space to expand on their own concerns, you give yourself the opportunity to pick up on potential issues that aren’t on your radar. Sure, a lot of this could be specific to that particular individual, but you should investigate nonetheless—otherwise you’ll never know whether it’s the iceberg tip of something bigger.

Remember: your relationship with the employee isn't over

People leave for all sorts of reasons—not all of them negative.

You might want to leave the door open for talented employees, in case they want to return at some point. Also consider that talented former employees can be great source of referrals.

These can be your company’s cheerleaders, even after they’ve left. A good exit interview can make this relationship. A poor one can ruin it.

Of course, there’s also the possibility that the employee leaving has been less than stellar. In this case you should see the exit interview as a chance to smooth things over, and divert potentially negative Glassdoor reviews or social media mentions.

Final thoughts

To summarize:

• An employee retention strategy is important because it makes your employees happier. Happier, more engaged employees perform better in general, and deliver better customer service.
• The cost of employee turnover is measured in increased operational costs and decreased institutional knowledge.

Bearing this in mind, the question you should be asking yourself isn’t "can we afford to expand our employee retention efforts?"

It’s "can we afford not to?"

An engaged, happy workforce with a low churn rate isn’t just a nice thing to have.

It’s not just something you can boast about on your Careers page.

It’s a competitive advantage—and people are only just waking up to this fact. Because now more than ever, people value good customer service. If you can provide that, you’ll have a serious head start on your competitors.

Blink is an internal communications tool that’s does everything your intranet does, but better. Try it out today! Request a free demo to get started.

Migration can mean more than just maintaining the status quo

If you’re one of the many organizations preparing to transition from Workplace from Meta, you may be looking for platform alternatives that help you keep business as usual.

But what if you could achieve business as better?

This worldwide shift away from Workplace is a rare opportunity to reimagine how your internal communications operate altogether. Rather than focusing solely on like-for-like functionality, you can use this transition to raise the bar.

A great alternative doesn’t just ensure business continuity with the Workplace features you know and love — it also empowers your teams, streamlines communication, and can help take your internal communications strategy from good to great.

Before you pick a platform and migrate from Workplace, consider not just what you need in your new platform — but which new features you want.

Here are the three of the biggest ways to raise your internal comms game.

3 ways to upgrade your post-Workplace internal communications

#1. Calm potential comms chaos with chat controls

Two-way communication brings employees into the company conversation. As opposed to top-down comms, two-way engagement turns your employees from recipients into participants, giving them a voice in your digital workspace.

But two-way communication isn’t always easy to get right. Too much of a good thing can still be too much. Without the right guardrails in place, excess communications can lead to content overload and a noisy news feed. It’s harder to ensure critical messages cut through. And comms leaders can struggle to bring order to the wild west of workplace messaging.

When choosing a new internal communications platform, look for solutions that support two-way communication with the balance you need.

The best Workplace from Meta alternatives allow you to manage the types of content employees can post — and the audience they’re able to post it to — with the help of controls and segmentation.

For example, perhaps senior leaders have free rein to publish company-wide posts, but team manager posts are visible to only their team members. Maybe employees have the freedom to comment on posts or contribute to their group chats, or maybe it suits your organization more to have a pre-approval process with posts from specific titles or levels.

By selecting a tool that includes easy controls and audience segmentation, you can encourage interaction and engagement while preventing comms overload. This doesn’t just keep your platform useful and relevant — it creates a better employee experience.

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#2. Take your intranet from outdated to outstanding

An effective intranet is an important pillar of your internal communications. It’s a place to share company policies, support staff training, and ensure compliance.

But intranets often feel like a relic of the past — and, sometimes, entirely irrelevant.

With complicated storage systems and poor search functions, it can be hard for employees to find the information they’re looking for. And even when they do find it, they can’t be sure they have access to the latest version of that particular resource.

A curated and interactive content hub makes a welcome alternative. If your intranet is a sore spot you’re looking to improve, this is a great chance to prioritize it. A modern resource library supports a variety of engaging content types, including documents, videos, images, and interactive media. It should also be able to house forms, making it easy for employees to report incidents, request time off, and more.

For comms teams, a modern content hub doesn’t just make it easy to publish and update content — it shows how this content performs. Powerful analytics provide you the insight you need to achieve long-term intranet success and improvement.

Personalization can go a long way here, too: Employees can easily hyper-relevant content to them in a user-friendly, highly personalized interface.

#3. Include frontline workers from the get go

If you’ve struggled to get frontline workers onto your employee communications platform, this transition is the perfect moment in time to right that wrong.

Many workplace comms tools overlook deskless, hourly, and temporary workers, with a one-platform-fits-all approach that leaves behind those without a company email address.

In an attempt to reach their frontline, most organizations either 1) use paper memos or shadow IT to try to fill the gaps or 2) spend extra time and money on a third-party vendor to add frontline-friendly functionality onto their primary intranet tool.

Neither solution is ideal. And with more than half of frontline workers feeling overlooked and undervalued, it’s an issue that any organization with a deskless workforce should be keen to rectify.

As you search for the right Workplace alternative, keep the frontline in mind. For starters, look at solutions that offer a mobile-first user experience, use single sign-on technology, and don’t require an employee email address.

Frontline workers may have been notoriously difficult to reach with Workplace. But with your new platform, you can show these employees that they’re just as important to your organization as your desk-based staff.

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Winning your Workplace migration

We know that finding an alternative to Workplace from Meta is a hassle. But with migration comes a pivotal opportunity for your employee communications.

Finding like-for-like functionalities is important — but this is a chance for you to think bigger. How can you go from like-to-love with your internal comms platform?

Look for a solution that improves on what you’ve already got, including:

• Appropriate controls for posting rights and audience segmentation
• A curated content hub with a personalized dashboard
• Equal engagement and access for both desk-based and deskless workers

If your new platform can tick these boxes, your employees will still have access to the resources, tools, and colleagues they need — plus a more compelling employee experience.