7 reasons why organizations should choose Blink to replace Workplace

In 2025, the frontline workforce underwent a significant generational shift.

For the first time, Gen Z passed Millennials as the largest generation in the shift-based workforce.

Whether you’ve realised it or not, this generation is already on your shop floors, in your restaurants, and working your distribution centers. And now is the perfect opportunity to revisit your internal comms strategy.

Why? Because if your frontline communications only work for employees who tolerate email, check notice boards, and don’t expect much from their employer’s technology stack, you’re already falling behind.

Here’s what the Gen Z frontline workforce expects from your internal communications — and how you can develop a strategy that supports this, now dominant, frontline cohort.

The Gen Z workforce in numbers

Gen Z — those born between 1995 and 2009 — make up 22% of the global population. They now comprise 27% of the global workforce — a figure that will rise to 30% by 2030.

In the frontline workforce, a bigger shift has already taken place. Gen Z workers now make up 41% of US shift-based workers — slightly ahead of Millennials at 40% and way ahead of older Gen X and Baby Boomer generations.

Frontline organizations are feeling this shift first, because Gen Z has been hit hardest by the rise of AI and a cooling entry-level jobs market, and frontline roles have a low barrier to entry.

So what does this mean for your organization? Simply put, the employee communication strategies that worked for previous generations won’t work for Gen Z. That’s because Gen Z is bringing different priorities and expectations to the workplace.

What makes Gen Z workers different from older generations?

Understanding Gen Z internal comms starts with understanding what this generation actually expects from work.

• They grew up mobile-first. Gen Z is the first generation to have grown up with smartphones as their primary communication device. They’re used to consuming information in a fast, succinct, very visual format. For Gen Z frontline workers, a company that communicates through printed notices and manager cascades isn’t just behind the times — it’s an organization that doesn’t respect their time or preferences.
  
  
• They expect transparency. Gen Z employees want to understand not just what they’re being asked to do, but why. They expect leadership to communicate openly about company direction, decisions, and challenges. Organizations that broadcast information without context — or leave employees in the dark — lose Gen Z trust fast.
  
  
• They leave faster when expectations aren't met. Gen Z has a lower tolerance for poor employee experience than previous generations. A role that doesn’t deliver on the experience promised during recruitment, offer a visible path forward, or treat them as valued members of the organization won’t hold them for long. Their loyalties are also divided, with two in three poly-employment workers (those working multiple frontline jobs) falling into the Gen Z generational bracket. 

Where most frontline orgs get Gen Z internal comms wrong

The gap between what Gen Z expects from workplace communication and what the average frontline operation delivers is significant.

Paper schedules. Email-only company updates. Manager phone calls. A feedback survey that appears once a year and produces no visible response. An intranet that doesn’t work on smartphones.

This is a communication infrastructure designed for a different era. And for the Gen Z frontline workforce, it has a negative impact on employee engagement, motivation, and retention.

The organizations retaining Gen Z on the frontline are the ones that have recognized this gap and have closed it deliberately. Here’s what that requires.

The Gen Z internal comms readiness checklist

Find out if your internal comms meet Gen Z expectations. Here are five practical questions HR and comms leaders can ask right now.

#1. Can every worker access company updates on their phone?

For Gen Z frontline workers, mobile access isn’t a preference — it’s the expectation. If company news, policy updates, and operational information require a desktop login or a trip to a shared terminal, you’re not communicating with this cohort effectively.

(One important caveat: mobile access alone isn’t enough. 58% of Gen Z report digital fatigue — feeling overwhelmed by constant alerts and too many platforms. The goal isn’t more channels. It’s one well-designed channel that consolidates communication without adding noise.)

#2. Do they have a voice?

Gen Z expects two-way communication. They want to ask questions, share opinions, leave comments, and see their input influencing decisions. An annual engagement survey doesn’t meet that expectation. Reactive, visible, two-way channels will help to build trust.

#3. Is recognition immediate and visible?

Lack of recognition is a primary driver of Gen Z workplace stress. For frontline workers who rarely interact with senior leadership, peer-level and manager-led recognition delivered through a shared digital channel is essential. It shows that their contribution matters.

#4. Are onboarding and training mobile-friendly?

1 in 3 Gen Z frontline workers feel bored, unprepared, or left behind by the training they receive. 

Gen Z learns best through short-form video, interactive content, and mobile-accessible resources they can return to at the moment of need. They need onboarding and training delivered to mobile devices in a way that keeps them engaged and informed.

#5. Can employees connect with co-workers?

Gen Zs with close workplace friendships are 15 points more likely to stay with their organization for more than five years. 

In shift-based environments where workers may rarely overlap with the same colleagues, those relationships don’t form by accident. 

Communication tools that support peer connection — group chats, communities, shared social spaces — are vital comms infrastructure.

Read more: How to engage Gen Z with employee communications

What good Gen Z communication actually looks like: Domino’s x Blink

Domino’s is a good example of what happens when a frontline organization commits to meeting frontline employees where they are.

With a workforce that skews heavily toward Gen Z, Domino’s needed a communication approach that worked for employees who don’t sit at desks, don’t have corporate email addresses, and expect a consumer-grade digital experience from their employer.

After implementing Blink as their frontline communication tool, Domino’s was able to transform Gen Z internal comms.  

Store employees had a single place to access company news, operational updates, training resources, and peer recognition — all in an engaging, interactive, multimedia format, and all from the smartphone already in their pocket.

The Blink app is now part of daily life at Domino’s, with 94% platform adoption and more than 8 in 10 employees actively using the platform every month. It’s transformed company culture, giving every team member access, ownership, and a stronger connection to the brand.

Read the full Domino’s x Blink case study.

Managing Gen Z employees on the frontline: Five quick wins

• Lead with purpose. Gen Z wants to understand how their work connects to the bigger picture. Build context into your communications — not just what's happening, but why it matters.
  
  
• Communicate in their format. Avoid walls of text. Instead, create Insta-worthy internal comms — short-form video, visual content, interactive polls. It’s engaging for Gen Z and helps to build trust.
  
  
• Make feedback loops visible. When Gen Z employees raise an issue or respond to a survey, show them what happened as a result.
  
  
• Don't make them ask their manager for everything. Self-serve access to schedules, payslips, policies, and shift swapping removes friction from daily work and gives workers a sense of autonomy.
  
  
• Recognize early and often. Don't wait for milestones. Regular employee recognition — particularly for new hires finding their feet — is an incredibly effective Gen Z employee engagement strategy.

Are your comms future-ready?

Your Gen Z frontline workforce isn’t waiting for your internal communications strategy to catch up.

Staff are already making daily judgments about whether your organization is worth sticking with — based largely on the quality of communication and connection they experience on shift.

The good news is that improving Gen Z internal comms doesn’t require radical changes.

A mobile-first platform that consolidates communication, supports two-way dialogue, makes recognition visible, and gives every employee self-serve access to the information they need addresses most of what this generation expects.

Blink’s mobile-first app is built for exactly this. It’s a consumer-grade platform Gen Z frontline workers love to use — because it’s designed for the way they love to work.

Blink. And start speaking Gen Z’s language.

For IT leaders, SharePoint can feel like a safe bet

Microsoft tools already power your organization. So why wouldn’t you use SharePoint as your employee intranet?

The truth is, while it can seem like a quick-fix solution, SharePoint has its drawbacks. It’s complex to learn and use. It doesn’t support frontline access or employee engagement. It simply isn’t built for every employee or every intranet task.

The upshot? SharePoint lands your organization with a hidden IT tax — in the form of resources, consultants, workarounds, and additional software. It can quickly become a drain on your IT team’s time and budget. 

So here, we look at exactly where SharePoint falls down — and explore modern intranet alternatives that make life a whole lot easier for your IT crew. 

The promise vs. the reality of SharePoint

SharePoint is marketed as an “all-in-one” employee intranet and internal communications solution. File storage. Team sites. A knowledge base. A communication hub.

But the practical reality is a little different. The fundamental role of SharePoint is to store files. So, as an intranet, supposed to go way beyond file storage, there are some key ways that SharePoint fails to deliver: 

• Top-down communication. SharePoint prioritizes corporate broadcasts over peer-to-peer interaction. Without additional software, teams miss out on the human connections that drive satisfaction and retention.
  
  
• Limited personalization. No intuitive dashboards or role-based filters here. So employees have to wade through irrelevant content to find the information they need. This is bad for intranet engagement and employee productivity.
  
  
• An outdated user experience. In a world where TikTok and WhatsApp set the standard, SharePoint feels like a dusty corporate archive. Employees expect simple, fast, consumer-grade experiences — and SharePoint simply isn’t up to the task.

And those are just the headlines, not the full story. Beyond these issues, SharePoint poses problems for two key segments of your workforce — the IT team tasked with implementing it and the frontline workforce struggling to access it.

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The IT tax of SharePoint explained

First, let’s look at SharePoint from the perspective of your IT team. What does using SharePoint as an intranet platform mean for the people tasked with running it?

#1. Complex customization and integration

Configuring SharePoint isn’t a case of plug-and-play. Setting up permissions, workflows, and integrations requires specialized IT knowledge. Even small changes — like tweaking layouts — become time-consuming tasks.

Yes, SharePoint is customizable. But for many, that flexibility comes at a cost in the form of heavy technical requirements. Developers are essential to get just the basics working smoothly.

#2. Ongoing maintenance and updates

SharePoint setup is never “done.” Updates, patches, and version issues all demand ongoing IT oversight. This can be a huge burden for small IT teams and another cost to consider if you have to outsource this maintenance work.

#3. Reliance on consultants

Most organizations don’t have deep SharePoint expertise in-house. That means relying on external consultants for custom builds, integrations, and even routine maintenance. This can drag out timelines and inflate your IT budget. 

#4. Extensive training

Training existing staff is an alternative to getting in the consultants. But it’s, again, expensive and time-consuming. It can take months of training to ensure that teams are proficient, and across a large IT team, getting everyone up to speed turns into a long-term project.

#5. Managing additional software

When you use SharePoint as your employee intranet, there are inevitably going to be gaps. IT has to find software that supports employee engagement, mobile access, and custom notifications.

This can bring its own problems. Your IT team shoulders the burden of keeping all software updated and integrated. And when employees have to navigate a complex tech stack, juggling multiple logins and passwords, tickets start to mount.

#6. Constant employee support

SharePoint’s complex infrastructure makes it hard for non-technical users (like your comms team) to create, update, and manage the intranet. Routine tasks turn into IT tickets, creating delays and frustration.

Comms teams can’t publish updates quickly, employees wait a long time for information, and IT is stuck in helpdesk mode. Instead of driving innovation, your tech team only has the bandwidth to wade through support requests.

#7. Adoption issues

Employees are used to fast, easy, and convenient online experiences. And SharePoint doesn’t live up to their high expectations. Intranet adoption suffers. Your IT budget is spent on an intranet platform that a large proportion of your employees avoid using. 

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How SharePoint falls down for the frontline

SharePoint causes problems for another segment of your workforce — frontline employees. The platform was never designed with deskless workers in mind. So, if you choose to use it as your only intranet platform, your frontline experiences the following. 

A clunky mobile experience

SharePoint’s mobile navigation is awkward and slow. For employees on the go, employee communications are hard to access. This damages internal communications and the frontline employee experience.

The need to “go seek” information

Without real-time notifications, role-based alerts, or clearly defined communication channels, SharePoint forces employees to hunt down updates. For busy shift workers and deskless teams, this means critical comms are often missed. 

No support for asynchronous work

SharePoint emphasizes live chats and video calls but ignores the reality for employees working shifts or across different time zones. If frontline staff aren’t online at the right time, they struggle to keep up with organizational updates. 

A disconnected culture

Without a central, easy-to-use space for celebrating wins, sharing knowledge, or connecting co-workers, frontline employees are excluded from the company conversation. They miss out on the camaraderie that boosts engagement.

A digital divide

SharePoint creates a digital divide. Your desk-based employees can use it to access comms and resources online. Frontline employees have to make do with word-of-mouth messaging and the chaotic memo board. This two-tier approach leaves deskless workers feeling undervalued and less loyal to your organization.

And — in another bit of bad news (sorry!) — frontline accessibility issues spell further problems for IT. 

Your IT team spends a huge amount of time troubleshooting accessibility gaps, finding workarounds, third-party plugins, and manual fixes. All the while, comms go unread, resources go unused, and the cost and complexity of your intranet ecosystem spiral higher.

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The alternative? A modern employee intranet

Let’s give SharePoint its due. It’s a powerful document management system, deeply integrated with Microsoft 365. For compliance-heavy workflows and content storage it does the job.

But here’s the issue. SharePoint was never built to be an all-in-one employee intranet. And in 2025, an intranet needs to do far more than simply manage files.

An employee intranet has to work for all members of staff, including those hard-to-reach employees on the frontlines of your organization. It needs to support information sharing, employee engagement, and company culture. And it needs to alleviate the pressure on your IT team, rather than adding to it.

If you want an intranet that does all of the above, SharePoint isn’t the answer. Instead, you need a modern intranet solution, with the following intranet features:

• Mobile-first design. A modern intranet is designed to work beautifully across all devices. It provides real-time notifications, offline access, and easy login — even for employees who don’t have a corporate email address.
  
  
• Easy admin. Comms teams can post updates, share resources, and customize dashboards without sending a single IT ticket. With user-friendly drag and drop controls, they can tailor the platform to fit their needs without complex back-end development.
  
  
• Culture-building tools. Modern intranets aren’t just information repositories. They’re engagement platforms — places where employees can share successes, receive recognition for a job well done, connect with peers, and feel part of something bigger.
  
  
• A consumer-grade experience. The best modern intranet solutions are as intuitive and engaging as the comms apps employees use away from work. They feature social media-style tools, deep integrations, and single sign-on technology. So employees can access all workplace tools in a few easy clicks.

Bear in mind that a modern intranet doesn’t have to replace SharePoint altogether. It can integrate with it, pulling through documents, policies, and resources, while layering on the communication and engagement features SharePoint lacks.

That way, IT gets to keep Microsoft compliance and storage, and employees get an interface they’ll actually use — all without the associated implementation headache.

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SharePoint isn’t all bad — it’s just not enough

SharePoint is perfect for storage. But it’s not built for connection.

If you want a true intranet — one that engages frontline employees, strengthens culture, and reduces IT overheads — you need a modern platform, designed for today’s workforce.

That might mean ditching your current setup and opting for a SharePoint alternative. Or it could mean layering a digital front door on top of SharePoint, retaining the software’s good points while fixing its flaws.

An intranet like Blink is the perfect solution. Think mobile-first design, a consumer-grade user experience, and deep integrations with the workplace tools you already use.

With Blink. comms and employees can publish updates, share resources, and customize dashboards without waiting on IT — and IT finally gets to step away from firefighting SharePoint problems to focus on strategic projects.

The result? No more workarounds. No more time and money spent on that hidden IT tax. Just an employee intranet that works for everyone — from HQ to the frontline to your IT team.

Blink. And go beyond SharePoint to discover what really works for internal comms.

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Today’s employees routinely use digital tools to manage their personal lives — for banking, shopping, fitness, and even dating — and now expect a similar level of convenience and connectivity in their professional environments.

Forward-thinking organizations are meeting these expectations through employee experience software platforms that transform how teams communicate and engage. Solutions such as Blink’s employee experience platform enable staff to feel more connected, motivated, and loyal to their company by simplifying communication and recognition.

Frontline teams, in particular, benefit from a unified employee experience solution. The “frontline connection gap” often leaves these employees isolated from leadership and peers, reducing both satisfaction and retention.

A mobile-first employee experience platform, such as Blink, bridges that gap by bringing everyone together wherever they work. It gives each employee a stronger sense of belonging, supports regular recognition, and creates continuous communication that makes work more fulfilling.

This guide from Blink outlines some of the best employee experience software platforms available today — helping you identify the right solution to connect your workforce and elevate engagement across your organization.

Whether your organization has frontline, desk-based, or hybrid teams, an employee experience software platform like Blink’s employee experience platform helps you meet and exceed modern employee expectations and deliver measurable improvements across engagement, operations, and culture. Here’s what effective employee experience software can help you achieve:

Enhanced employee engagement

Low employee engagement costs the global economy $8.8 trillion, according to Gallup. Employee experience platforms like Blink enable two-way communication, recognition, and collaboration that increase loyalty, satisfaction, and productivity.

Streamlined HR processes

The best platforms automate repetitive and time-consuming HR tasks such as time tracking, performance appraisals, and routine communication. By handling these automatically, HR teams free up time for human-touch, value-add work that improves the overall employee experience.

Improved talent management

Around 65% of frontline employees are unsure how to progress in their careers. Employee experience software provides continuous feedback, coaching, and development tools that help managers identify high-potential talent and guide employees toward advancement.

Data-driven insights

Comprehensive reporting and analytics capabilities enable organizations to measure engagement, sentiment, and performance. Blink’s platform, for example, supplies real-time insights that support better decisions, highlight trends, and surface issues early.

Employee recognition and empowerment

Employee appreciation and self-service tools make staff feel valued and informed. Access to essential information anytime, anywhere fosters a sense of support and connection across the organization.

A positive company culture

Transparent communication and meaningful connection — both core features of leading platforms like Blink — build positive company culture. When employees feel proud of where they work, satisfaction rises, churn decreases, and employer branding strengthens.

Key things to look for when choosing an employee experience software platform

Now that the benefits of an employee experience software platform are clear, it’s important to identify the key capabilities that define an effective solution. When choosing your platform, consider these essential features — many of which are core to Blink’s employee experience platform:

User-friendly interface

The best employee experience platforms minimize the learning curve. They should feel intuitive and familiar from day one, encouraging quick adoption across all teams.

Personalization and customization

Every organization is different. Choose a platform that lets you tailor tools and workflows to your company’s structure and employee needs.

Employee self-service

When employees can access the information and tools they need independently, HR teams spend less time handling routine requests and more time on strategic, people-focused initiatives.

Integration capabilities

For a seamless employee experience, ensure your platform integrates smoothly with existing business systems — from scheduling and payroll to communication tools. Blink, for example, integrates across multiple systems to provide a unified digital workplace.

Mobile accessibility

Frontline workers and remote employees often lack equal access to company tools. A mobile-first platform like Blink enables engagement and communication anywhere — whether on the shop floor, in the field, or during a commute.

Analytics and reporting

Select software that delivers robust analytics on engagement, satisfaction, and retention. Data-driven insight helps HR teams make informed decisions and address trends early.

Comprehensive feature set

To reduce the need for multiple apps, look for a platform that combines employee engagement, feedback, rewards, performance management, and learning and development. Blink’s platform consolidates these into one accessible hub, simplifying management and improving the overall employee experience.

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15 best employee experience software platforms

1. Blink

Blink is a leading employee experience app and communication platform purpose-built for frontline teams. As a mobile-first solution, Blink unifies dispersed workers and connects them with leadership through an intuitive, easy-to-use interface.

Users can quickly launch pre-loaded or custom employee surveys, add mandatory reads to a shared company news feed, recognize colleagues for outstanding work, and access real-time insights on engagement, satisfaction, and retention.

Built around frontline accessibility, Blink’s Hub centralizes essential information, including pay stubs, schedules, and key documents. Its interface encourages high adoption and consistent daily use — ensuring every employee stays informed, valued, and connected.

Key features

• News feed
• Employee surveys
• Employee recognition
• Secure chat function
• Content hub (Blink Hub)
• Insights and analytics
• Integrations
• Mobile-friendly design
• Content translation

Even after identifying the right employee experience management software, securing senior leadership buy-in remains essential. Before presenting your case, gather evidence and insights in the following key areas — all central to the successful implementation of a platform like Blink.

Developed by the team at Blink, the platform brings together communication, engagement, and HR functionality in one secure space. It’s designed to strengthen connections and alignment across all levels of an organization while reducing the administrative burden on HR teams. The essential guide to executive buy-in for frontline employee experience

Scalability: Evaluate how your chosen platform will adapt to your company’s future needs, including long-term growth and an expanding workforce. Blink’s platform is designed to scale seamlessly as organizations expand, supporting larger teams without adding administrative complexity.

Implementation: Assess how straightforward it is to deploy your software and integrate it with existing systems. A solution such as Blink simplifies this step with pre-built integrations and guided onboarding.

User adoption: An employee experience platform only delivers value when employees actively use it. Confirm that your software has a proven record of adoption. For example, 97% of employees at Care Synergy now use the Blink app, demonstrating how intuitive design drives engagement.

Vendor reputation and support: Review customer testimonials and case studies to verify a provider’s reliability and service quality. Blink’s long-term partnerships and customer success programs help ensure ongoing performance and satisfaction across industries.

Case study: Elara Caring

Elara Caring employs more than 32,000 caregivers who provide in-home and hospice support to patients across the United States. The organization faced a significant communication and coordination challenge:

• Without company-issued phone numbers or email addresses, caregivers felt disconnected from both colleagues and headquarters.
• An outdated manual scheduling process left hundreds of shifts unfilled each week.
• The existing HR platform failed to meet employees' operational and engagement needs.
  

To close these gaps, Elara Caring implemented Blink’s employee experience platform, developed by joinblink.com. The mobile-first platform unified essential communication, scheduling, and feedback tools into a single, secure, accessible application. Managers and caregivers could now share updates through a company news feed, manage shifts in real time, and recognize great work — all from their smartphones.

The impact was immediate. Workforce efficiency improved, communication bottlenecks were eliminated, and employees felt more connected to both their teams and leadership. Ninety-five percent of employees now report stronger connections to Elara, and 96% would recommend Blink’s platform to others in their field.

Read the full Elara Caring case study on joinblink.com

2. Culture Amp

Culture Amp is an excellent choice if you want to improve your performance tracking process. You can set and track employee targets, create personalized L&D plans, and access historical conversation and 1:1 data so managers can provide actionable feedback.   

This employee experience management software also gives you access to a ton of data. This provides a great basis for analysis and insight. And the platform even does some of the hard work for you too, using employee engagement stats to predict staff turnover.

Key features

• Reporting and analytics
• Turnover prediction tool
• Performance reviews
• Goal tracking

Pricing

Contact sales team for prices

3. Bonusly

Bonusly is a great option for employee recognition. Employees meet personalized targets and build up points, which they can then use to claim a selection of rewards,  all via the platform.

Whether you want your team to go above and beyond for customers, meet their sales quota, or simply engage with a request for employee feedback, Bonusly helps you to promote and recognize the employee behavior you most want to see.

Key features

• Peer-to-peer recognition
• Employee rewards
• Goal setting
• Reporting and analytics

Pricing

• Core: $3 per user/month
• Pro: $5 per user/month

Contact sales team for custom plans

4. Lattice

With Lattice, you’ll find it easy to launch employee surveys, celebrate employee wins, and get real-time experience data with the help of the platform’s Pulse feature and sentiment analysis. Lattice also supports employee development opportunities. It connects individual work to business outcomes so employees can view their progress easily.

Key features

• Reporting and analytics
• Employee surveys
• Employee recognition
• Goal management

Pricing

• Performance Management + OKRs and Goals: $11 per user/month
• Engagement: +$4 per user/month
• Grow: +$4 per user/month
• Compensation: $+6 per user/month

5.  Qualtrics XM

Qualtrics XM offers several products, one of which they’ve designed specifically for people teams. The employee experience platform uses AI and automation, so you can continually gather and assess employee feedback and get to know employee views at every point in the employee life cycle.

Data analytics tools help you to connect employee feedback to customer experience and business outcomes – so you can target employee experience improvements where they stand to make the most difference.  

Key features

• 24/7 technical support
• Automation tools
• Analytics and reporting
• Action plans

Pricing

Contact sales team for prices

6. Workhuman

Workhuman is built around social recognition. Team-based social feeds support peer-to-peer appreciation. Employees gain recognition points, which they can exchange for personalized and locally sourced rewards. And an AI-powered Inclusion Advisor gives real-time feedback on recognition posts to prevent unconscious bias and promote a culture of belonging.

Key features

• Employee recognition
• Performance management
• Translation into 34+ languages
• Community building

Pricing

Contact sales team for prices

7.  Mo

Mo is one of the best employee experience software platforms for team communication and appreciation. It allows you to share successes, recognize results, and reward good work.

Standout features include the Mo assistant, which helps people managers to remember work anniversaries and prompts them to appreciate employees who haven’t had a pat on the back in a while, and the social feed, where you can start conversations, prompt employees to start conversations, and ask for employee feedback.

Key features

• Team appreciation
• Social feed
• Employee feedback
• Insights

Pricing

• Starter: $3 per user/month
• Level Up: $5 per user/month

Contact sales team for custom plans

8. Motivosity

Motivosity provides tools for every stage of the employee journey. From recruitment to onboarding to development to career progression and even an employee’s company exit experience. The basic plan gives you access to a company social feed, great for important announcements and getting to know co-workers. Add-ons include Recognition and Rewards, Manager Development, and Employee Insights.

Key features

• Social feed
• Employee recognition
• Manager training
• Surveys and insights

Pricing

• Motivosity: $2 per user/month
• Recognition and Rewards: +$2 per user/month
• Manager Development: +$2 per user/month
• Employee Insights: +$2 per user/month

9.  WorkTango

WorkTango (formerly Kazoo) allows you to highlight the strengths and skills of peers and employees, while a points and rewards system incentivizes key behaviors. It’s one of the best employee engagement platforms for teams who want to make recognition an integral part of their company culture.

Key features

• Employee recognition
• Goal setting and feedback
• Surveys
• Analytics and reporting

Pricing

Contact sales team for prices

10. 15Five

15Five is one of the best employee experience software options if you’re looking to connect employee work with business objectives. Managers and employees can create career paths that motivate performance. Employees can identify their strengths and how these align with their goals.

Key features

• Goal setting tools
• Feedback
• Employee recognition
• Manager coaching

Pricing

All of the following prices are billed annually:

• Engage: $4 per user/month
• Perform: $8 per user/month
• Focus: $8 per user/month
• Total Platform: $14 per user/month

11. Leapsome

Leapsome is a solid employee engagement software, particularly if you’re looking for a solution that can scale with your company. You can select the modules you need, adapting the software to the size and budget of your organization. With Leapsome, you can run meaningful, well-structured meetings. You can also congratulate co-workers publicly and share private feedback too.

Key features

• Employee feedback
• Learning and development
• Goal setting
• Employee competency framework

Pricing

Pricing starts at $8 per user/month with the option to add on the extra features you need

12. BambooHR

BambooHR provides a huge range of HR tools. Teams can use it to track payroll, hours worked, and paid time off. The platform offers recruitment and L&D tracking tools.

As well as making life easier for HR teams, BambooHR has a couple of features designed to improve the employee experience. Wellbeing and eNPS surveys help teams to understand the employee perspective, while performance tracking tools support employee progression. 

Key features

• Performance reviews
• Time tracking
• Payroll management
• Applicant tracking system (ATS)

Pricing

Contact sales team for prices

13. Officevibe

If you’re looking for an easy and effective employee survey tool, Officevibe is an excellent choice. Officevibe is just one of the HR products available under the Workleap umbrella and this offering is laser-focused on employee experience.

The platform gives managers tools to become better leaders and build happier teams. Pulse and customized surveys, peer-to-peer recognition, and 1-1 meeting tools that guide meaningful and productive conversations are all at a manager’s disposal.

Key features

• Surveys
• Employee feedback
• Employee recognition
• Performance tracking

Pricing

• Free: $0 per user/month
• Essential: $5 per user/month
• Pro: $8 per user/month

14. Workvivo

Another good employee experience management software, Workvivo helps organizations streamline their communications and showcase their company culture, even when teams work remotely. When posting on the social feed, employees can link their posts to company values and goals. And with the Badge Feature, managers can recognize employee achievements publicly.

Key features

• Social feed
• Employee recognition
• Content hub
• Analytics & insights

Pricing

Contact sales team for prices

Read more: Workvivo alternatives

15. Jostle

An intuitive platform with a quick and easy setup process, Jostle is another popular employee engagement platform. It works to connect everyone within an organization, providing a social feed and a space for shared documents.

Managers can set tasks and then use built-in chat functions to track progress. They can also separate the social feed by location or team, ensuring that the right information reaches the right people.

Key features

• Social feed
• Surveys
• Peer-to-peer recognition
• Document and policy sharing

Pricing

Prices depend upon the number of employees you have. For an organization with 15-50 employees, prices are as follows:

• Bronze: $5 per user/month
• Silver: $9 per user/month
• Gold: $12 per user/month

Smaller organizations can expect to pay more per user. Larger organizations can expect to pay less. Prices for the Platinum plan are available from the sales team.

Additional considerations for HR teams

You may already be sold on a particular employee experience management software, but getting senior leadership buy-in is a vital next step. Before entering conversations about the type of tool you’d like to implement, be sure to gather information on all of the following:

Read more: The essential guide to executive buy-in for frontline employee experience

• Scalability – Find out if and how your chosen platform will respond to your company’s future needs, considering long-term company growth and an increase in the number of employees.
  
• Implementation – Determine how easy it is to implement your chosen software and whether it integrates with your other existing systems.
  
• User adoption – An employee experience platform provides very little value if employees don’t use it. Check whether your chosen platform has a user-friendly interface and a history of high adoption rates. We’re proud that 97% of employees at Care Synergy are now using the Blink app. Find out more by watching our on-demand webinar.
  
• Vendor reputation and support – Take a look at customer reviews, testimonials, and case studies to find out whether your software provider has a good track record in terms of product quality and client care.

Case Study: Elara Caring

Elara’s 32,000 carers spend their workdays caring for patients in their homes or in hospice settings. The company faced a million-dollar communication problem:

• Without company phone numbers or email addresses, carers felt disconnected from their co-workers and head office
• Carers wanted shift opportunities but an inefficient manual system meant hundreds of shifts went unfilled each week
• The company’s existing HR platform was failing to meet the needs of employees and the wider organization

Elara saw a solution in Blink. Our platform gathered all the information and tools that employees needed in one easy-to-use platform that everyone could access from their smartphones. Employees and managers had access to a social feed, shift scheduling, employee feedback and employee recognition tools.  

The result? Improved workforce efficiency and streamlined communications. Thanks to Blink, Elara has transformed the employee experience. 95% of employees now feel more connected to Elara and 96% would recommend the platform.

Read the full Elara case study.

Engaged employees are more productive, more collaborative, and more likely to stay working for your company. And with 33% of hiring managers predicting that employee turnover will increase in 2024, there’s never been a better time to get the right employee engagement tech on your team.

Employee engagement apps are intuitive and easy to use. They enjoy high rates of adoption. And they offer a range of features that support employee engagement.

But which are the best of the many employee app options available? In this guide, we look at the seven best employee engagement apps for 2024 and explain a little more about why an app could benefit your business.  

Best employee engagement apps for 2026

The best employee engagement solution varies depending on your industry, the functionality you need, and the engagement metrics you want to improve. Here are our top picks for this year.

Blink: best employee app for frontline workers

Workleap Officevibe: best employee app for EX data

Engagement Multiplier: best employee engagement app for small businesses

Bonusly: best employee app for rewards and recognition

WeThrive: best employee app for mental health support

Culture Amp: best app for performance management

Workvivo: best employee app for large, multi-lingual organizations

1. Blink — best employee engagement app for frontline workers

Blink is an employee engagement app built specifically for frontline workers. It brings employee engagement tools to every employee smartphone.

Frontline workers don’t need a desktop computer or even a company email address to access the Blink app. Instead, a simple sign-on process gives them access to an intuitive, user-friendly dashboard.

Here, they can view employee communications, respond to surveys, read policy documents, and use the newsfeed to take part in the company conversation.

They can also use the Blink Hub to access the other workplace tools you use. With a couple of clicks, they can view their current training module, their pay stub, or their upcoming shifts.  

Managers get lots of useful engagement features too — like recognition and survey tools. They can also use Blink’s workforce analytics to measure engagement and make data-driven decisions.

All in all, the Blink employee app helps frontline teams to connect with each other and with leadership. It ensures they have access to the people, comms, and tools they need to do their jobs well.

Pricing

Pricing is available on request.

Reviews

• Capterra: 4.6/5
• G2: 4.6/5

See Blink in action. Get your free demo.

2. Workleap Officevibe — best employee app for EX data

Performance management and recognition tools are part of the Workleap Officevibe employee app. But its most impressive features revolve around employee feedback. This app has a range of tools to help your HR team understand employee sentiment and make data-backed improvements.

Pulse surveys, onboarding surveys, eNPS scores — there are plenty of ways to find out what employees are thinking. You can also launch anonymous surveys so you know you’re getting honest, unfiltered feedback from employees.

Officevibe then helps you make sense of the feedback you’ve gathered. You can use reports to identify trending feedback topics. And use well-presented survey data to benchmark employee experience (EX) results and set targets. 

Pricing

Workleap Officevibe has a free version with limited functionality. Prices for paid plans start at $3.50 USD per user per month.

Reviews

• Capterra: 4.6/5
• G2: 4.3/5

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3. Engagement Multiplier — best employee engagement app for small businesses 

Engagement Multiplier is a reasonably priced app aimed at small to medium-sized businesses. It’s not as in-depth as some of the other employee engagement software on this list. But it can be really useful for new companies and start-ups wanting to learn more about their engagement levels.

Features include benchmark assessments, anonymous data collection, recommended actions, and the ability to create custom employee engagement surveys.

Pricing

Prices start from $7.20 USD per user per month.

Reviews

• Capterra: 4.8/5
• G2: 4.3/5

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4. Bonusly — best employee app for rewards and recognition

Bonusly is all about motivating your teams with employee recognition and rewards. The app lets you give each employee an allowance of points. They allocate these points to co-workers, appreciating them for their support, for doing a great job, or just for being an awesome work friend.  

Recipients can then exchange their points for a variety of different rewards, choosing between big brand gift cards, company merchandise, and custom rewards chosen by your company. Employees can also convert their reward points into charitable donations.

Bonusly supports the kind of peer-to-peer recognition that engages employees. It also allows you to share recognition in a company-wide feed, so you improve motivation and amplify company culture to every member of every team.

Pricing

Bonusly offers new users a free trial. Paid plans start from $5 USD per user per month, plus the cost of employee rewards.

Reviews

• Capterra: 4.8/5
• G2: 4.8/5

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5. WeThrive — best employee app for mental health support 

WeThrive is an employee engagement platform focused on the mental health of your workers. It helps you create surveys to check on employee wellness and take action to safeguard it.

The app’s mental health and wellbeing survey helps you to identify the root causes of stress, burnout, and anxiety. An easy-to-use feedback dashboard segments results by team, location, department, tenure, and manager so it’s easy to see where improvements need to be made.

The app also uses feedback data to suggest wellbeing actions for your managers so it’s easy to decide the next steps.

Pricing

Pricing is available on request.

Reviews

• Capterra: 4.7/5
• G2: 4.6/5

6. Culture Amp — best employee engagement app for performance management

Culture Amp is an employee platform built around employee feedback and analytics. It also has some excellent performance management tools.

You can use 360-degree feedback to find out how employees are doing. You can use goal-setting functions to align employee work with company strategy. And you can use 1-on-1s to encourage meaningful communication between managers and employees. 

With tools that support regular coaching and feedback, Culture Amp aims to provide organizations with everything they need to build a culture of continuous improvement and high employee engagement. 

Pricing

Pricing is available upon request.

Reviews

• Capterra: 4.7/5
• G2: 4.5/5

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7. Workvivo — best employee app for large, multi-lingual organizations

Workvivo is owned by Zoom. It’s a desktop intranet that comes with a user-friendly employee app.

There are lots of community and social features for employees to engage with. You have the option to live-stream company updates in real-time. And, with Spaces, users can create their own community groups

For large organizations with employees who speak a range of different languages, Workvivo has some particularly useful tools. The auto-translation feature allows you to easily translate posts into a user’s preferred language. There’s also the option to auto-translate video subtitles.

Pricing

Pricing is available upon request.

Reviews

• Capterra: 4.7/5
• G2: 4.8/5

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What are the advantages of an employee engagement app?

The best employee engagement software meets employees where they are. These days, that tends to be on their smartphones. And that’s why employee mobile apps are an increasingly popular choice.

Apps are inherently engaging and very easy to use. In fact, 53% of frontline workers already use messaging apps like WhatsApp and Facebook Messenger for work-related conversations.

When you replace those apps with your own user-friendly employee app, you make communication more secure — and make it a key part of company culture, too.

Here are six other advantages of mobile-first employee engagement tools:

1. An employee app reduces costs and improves profitability

Construction giant Caterpillar found increasing engagement helped save $8.8 million at one of its European factories in just one year. The company also improved customer ratings and increased profits by $2 million.

Gallup research shows that Caterpillar’s cost savings aren’t an anomaly. They looked at thousands of teams and found that highly engaged businesses experience:

• A 43% decrease in employee turnover
• A 10% improvement in customer satisfaction
• An 18% uptick in sales
• A 23% increase in profitability

Employee engagement has a big impact on a company’s bottom line. So an employee engagement app tends to have a high return on investment.

2. An employee app improves communication without adding to the noise

An employee app streamlines company communication by putting everything in one, searchable location.

A social-style news feed. Employee surveys. Messages from management. With an app, teams know exactly where to go to get the information they need.

Managers also get the tools they need to highlight critical messages and ensure employees read them.

3. You connect every member of your workforce — including those on the frontline

To make a success of employee engagement, you need to take every member of the workforce with you. That includes those hard-to-reach employees working on the frontline of your organization.

Deskless workers get the raw end of the deal in terms of engagement tech. Only 10% of frontline workers say they have high access to the tools, tech, and opportunities they need to connect and advance in their workplace. 

But these workers are in greatest need of engagement intervention. Deskless employees are less trusting and engaged, and more likely to experience burnout than their desk-based peers.

An employee app ensures frontline workers aren’t excluded from company comms and culture. You take engagement beyond the office and a desktop computer and put it in the palm of every employee’s hand.

A good app is also easy and intuitive to use. It enjoys high rates of user adoption. So by using an employee app, you make engagement tech more accessible than ever to all employees.

4. You make work more engaging and efficient

The best employee engagement apps put the most effective engagement tools in one, single place. You give employees access to the things we know help to improve employee engagement:

• Training and development
• Recognition
• Two-way communication and collaboration
• Feedback opportunities

You also remove friction and frustration from the work day. Because employees can access all the comms, tools, and resources they need via your employee app, they become more efficient and productive.

Employees can get on with doing their jobs to the best of their ability. Managers save time thanks to improved communication channels and employee self-serve resources. That translates into increased levels of staff satisfaction.

5. Employee engagement apps support frontline safety

Employee engagement makes for better workplace safety and fewer workplace accidents. According to Gallup, companies with high engagement experience 64% fewer safety incidents than those with low levels of engagement.  

An employee app supports frontline safety because workers have all policy documents and safety procedures at their fingertips. They also have a direct line to managers, so it’s quick and easy to report safety or maintenance concerns.

6. Managers get access to data and analytics

When employees engage with your organization via an employee app, managers get access to valuable user data and analytics.

They get insight into how people are using the app and how they’re engaging with company communications. They get to know what engagement looks like for different teams, locations, and managers. Use an app with great integrations and you get insight into how employees are using other workplace tools, too.

The best employee engagement apps present this data in a way that is easy to understand and act upon. So your teams have everything they need to make employee engagement improvements going forward.

Does your company need an employee engagement app? 3 key questions

Staff engagement apps aren’t the best fit for every company. You can figure out if your organization would benefit from this by answering the following questions.

Do we have a communication channel that reaches everyone?

Effective internal communication is the foundation of engagement. So you need a reliable communication channel for all employees, particularly when there’s a time-sensitive update to share.

Email may not be a viable internal communication strategy if some workers don’t have email addresses. Getting managers to make phone calls and send text messages takes up a lot of time. Paper notices up on a board are easy to miss.

If you have a patchwork of different communication channels, an employee mobile app is a great streamlining tool. It saves your comms team time — because they have fewer comms channels to maintain. And it makes communication more efficient, relevant, and reliable.

Are employees treated equally?

Fairness is really important for employee engagement. If an employee feels like someone else is getting preferential treatment, it’s unlikely they’ll bring their A-game. So when it comes to opportunities for engagement, it has to be a level playing field.

Use surveys to find out if frontline staff and office workers enjoy the same level of engagement and the same access to company comms, culture, and connection.

If some workers are feeling overlooked, an app can help you treat employees equally. Ditching a two-tier engagement strategy means everyone feels valued and like they belong.

Do we need to lighten the load for managers and HR teams?

When there isn’t an easy way to share company policies, resources, and comms, managers and HR teams often end up acting as gatekeepers. Employees have to ask for the information they need, which adds to the HR and management workload.

An employee app removes this bottleneck by allowing employees to access relevant information for themselves. They can view their schedule and vacation time. They can read the most recent safety policy and get details of the next company social event.

HR and management spend less time answering the same questions. And employees — with resources in the palm of their hands — feel more engaged with the organization.

Final thoughts: The best employee engagement apps

An employee engagement app can be a game-changer when it comes to your employee engagement strategy.  Whether you’re a small office with a few dozen employees or a multinational corporation with hundreds of stores, the best employee engagement apps help your workers feel more connected.

At Blink, we’re passionate about helping companies connect with their frontline employees. And our frontline employee engagement solution will help your workforce thrive in 2026 and beyond.

Blink’s employee app offers the same great features across mobile and desktop. A company newsfeed, recognition, secure chat, surveys, analytics, and more. So your teams have everything they need to improve employee engagement — along with staff satisfaction, productivity, and retention.

If you want an all-in-one frontline employee engagement solution, get started with Blink today!

Employee engagement is the extent to which employees feel motivated and committed to your company. But in today’s organizations — especially in those with a frontline presence — employee engagement is too often overlooked.

According to Gallup’s State of the Global Workplace for 2024, just 23% of people are engaged at work. And organizations with low levels of employee engagement are more likely to experience the following:

• High employee turnover
• Reduced productivity
• Poor team performance
• Poor customer experience

For frontline leaders, engagement is a particular challenge. It can be hard to even reach, let alone engage, employees who spend their days traveling, out in the field, or working across multiple sites. 

So what can a company do to motivate and inspire its workforce? As we’ll see in a moment, improving employee engagement requires a holistic approach — one that encompasses all areas of the employee experience.

Here, we look at employee engagement strategy — and the employee engagement best practices — that every company should adopt. 

Employee engagement: understanding the challenge

Employee disengagement is a widespread issue in both desk-based and frontline businesses. Employee engagement scores are low because of:

• Poor internal communication. A lack of transparency and communication within a business leaves employees feeling disconnected from their teams and leaders. Internal communication suffers when leaders and managers are overworked, when internal comms are not made a priority, and when the right communication tools aren’t in place.
  
• Inadequate tech. Technology plays a significant role in employee engagement. You can use it to keep employees engaged, by giving them access to the tools and connection opportunities they need to succeed in their roles. You can also use it to measure employee engagement. A lack of adequate technology tends to be a bigger problem in frontline businesses because most tools are designed around desk-based teams.
  
• Leaders not leading by example. Employee engagement is the outcome of a positive employee experience. And positive employee experience is the responsibility of every leader and manager in your organization. 70% of the variance in team engagement is determined solely by the manager. So team leaders need training and support to understand their role in boosting engagement. ‍
• Poor work-life balance. Stress is a huge issue in many industries. According to O.C. Tanner research, nearly a third of employees are living in survival mode. They’re on the verge of burnout with many of their basic needs unmet. When employees aren’t happy and healthy, they’re unlikely to be engaged in their work.

Employee engagement challenges in frontline organizations

Any business looking to get the most from its workforce has to stay up-to-date with employee engagement best practices. But for leaders in frontline organizations, the stakes are particularly high.

Frontline teams already experience a high rate of employee turnover. It’s fair to say that frontline employees are dissatisfied with their employee experience… and for several different reasons.

McKinsey’s EX Factor framework breaks this employee experience down into nine elements across three categories: social experience, work experience, and organization experience.

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• Organization experience. Technology is arguably the biggest challenge to resolve in the frontline organization experience. Frontline workers waste significant amounts of time jumping from one not-fit-for-purpose platform to another, and logging in and out of multiple systems in a single shift. It’s no surprise that 52% of frontline workers say they’d leave their jobs because of the poor quality tech tools provided.
• Social experience. Frontline workers don’t spend much time at HQ, if any. And the nature of their work means they spend their days in different locations, often working in isolation. This makes it hard to maintain a sense of community and engagement, and it risks frontline employees feeling on the margins of your organization, particularly in comparison to their desk-based peers.
  
• Work experience. The frontline work experience can be less flexible and rewarding compared to desk-based employees. Few frontline employees are given development opportunities (despite wanting them) and many fail to get the recognition they deserve. On a more practical level, basic tasks like swapping shifts are inefficient at best — and impossible at worst.
  
  

Employee disengagement can have serious consequences in frontline sectors. It can lead to health and safety risks, poor customer care, and compliance issues, as well as employee dissatisfaction and churn.

So how can frontline businesses turn it around? Let’s dive into the employee engagement best practices that will help you improve the employee experience at your organization.

6 best practices for employee engagement in 2025

Employee engagement is a priority in high-performing businesses. These employee engagement best practices are ingrained in company culture and operations. 

Five of the best practice recommendations we’ve included here are based on the 5 C’s of employee engagement:

• Care — show employees you care about their wellbeing as well as the company’s bottom line
• Connect — build relationships and foster a sense of togetherness
• Coach — guide your employees to be the best they can be
• Contribute — encourage employees to contribute their thoughts and ideas
• Congratulate — celebrate employees for the great work they do

We’ve also added a bonus best practice – analyze and optimize — as this is key to evaluating your performance and improving employee engagement going forward.  

So, read on to discover how to implement the 5 C’s and adopt these best practices for employee engagement within your organization.

1.    Care: create a supportive environment

When you show genuine care for your employees and their wellbeing, you foster loyalty and trust, and develop a positive work environment. This works wonders for your employee engagement metrics.

44% of employees experience a lot of stress at work. In supportive environments, employers know how to recognize and respond to stress and burnout in frontline workers. But they also do their best to prevent stress and burnout from occurring in the first place.

Supportive employers offer health and wellness programs, mental health support, and flexible work arrangements. They communicate empathetically and show employees that they value their work and input. Employees know who to turn to if they have a problem or need help.

In 2025, the way companies care for their employees is evolving. And digital tools are becoming a more important part of the picture. 

With an employee app like Blink, you can send important communications straight to every worker’s smartphone. You can point them in the direction of health and wellbeing resources — and reinforce company culture with clear and consistent communication.

You also reduce employee stress by improving the digital employee experience.

Today’s employees expect their workplace tech solutions to be of the same quality as the tools they use in their personal lives. Using technology at work should be as simple as sending a direct message or scrolling a news feed for company announcements.

When workplace systems aren’t intuitive and familiar, it can add stress to the working day and cause employees to feel burdened and disengaged.

So by adopting a digital approach, companies can use technology to ensure all workers — including those who don’t sit at a desk all day — feel cared for and supported by the company.

2.    Connect: foster meaningful relationships

Humans are naturally social. Neuroscientists have found that we crave social connection in the same way we crave food when we’re hungry.

The best workplaces satisfy this craving. They support employees to create a network of strong and meaningful workplace relationships.

Connections like these help employees feel like part of the company team. They bring business benefits too. Employees who feel that they belong within an organization are 5.3 times more likely to feel empowered to perform their best work.

Other advantages? You improve team-building and collaboration. And employees are more connected to the wider aims of your organization, which makes it easier for you to get everyone pulling in the same direction.

Types of workplace connection

When adopting employee engagement best practices, you have to consider and facilitate two different types of connections within your workplace.

Employee–employee connection

What stops a worker from moving from one hospital to another? Or from one bus company to another? More often than not, a company’s values, culture, and sense of community play an important role in people choosing to stay — or to leave.

Dispersed workers need regular connection with their co-workers. They should be able to share their knowledge and connect with like-minded co-workers in workplace communities. Leaders need to provide tools that help team members from across the organization feel part of company culture.  

Employee–leader connection

Meaningful relationships are built on two-way communication and they involve people from all levels of an organization. Employees should hear from their leaders and vice versa.

For dispersed teams, achieving open communication across the company hierarchy requires a tailored approach. You need to find tools that allow the conversation to continue, even when a worker is on the road or based over multiple sites.

Tools for employee connection

In today’s modern workplace, reaching frontline, hybrid, and office-based employees is easier when you have the right communication tools.

A modern intranet

The traditional company intranet doesn’t facilitate the type of communication the modern workforce wants and needs. But upgrade to a modern intranet and you move beyond top-down news and one-way conversations.

With a modern intranet, you can develop internal communication channels that support top-down, bottom-up, and peer-to-peer connections.

An employee app

A mobile-first employee app takes intranet features and puts them into the palm of every employee. It provides a user-friendly interface and integrations with lots of other workplace software.  

An app is particularly useful for organizations with a frontline workforce. These employees rarely have access to a desktop device, which means they can’t send and receive important workplace communications.

If you’re still sending paper pay stubs, posting out a paper newsletter, or pinning notices to memo boards, then going mobile could be the best thing you do for employee engagement.

An all-in-one platform

Emails from leadership. WhatsApp messages from co-workers. A noticeboard crowded with posters.  When employees have to look in lots of different places for company communications, things get confusing.

An all-in-one platform provides a range of communication channels, including private chat, a content hub, and a social-media-style news feed. These channels are available on desktop and mobile devices.

Pick a platform like Blink and you also get tools for employee recognition and feedback. You can even integrate the app with your other workplace tools, turning Blink into a digital front door for your organization.

With an all-in-one platform, you give employees the connection they need and streamline the communication process.

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3.    Coach: invest in employee development

According to LinkedIn’s 2024 Workplace Learning Report:

• 7 in 10 people say learning improves their sense of connection to their organization
• 8 in 10 people say learning adds purpose to their work

This is why employee development is another of our employee engagement best practices.

Employee development makes staff more invested in their work and loyal to your organization. And it’s not just for office-based teams. Frontline employees want the chance to learn new skills and earn promotions, too.

70% of frontline workers surveyed by McKinsey said they had applied for career advancement opportunities. But the McKinsey survey also revealed that 65% of frontline employees were unaware or unsure of how to achieve advancement.

To keep employees engaged, companies have to provide equal access to learning and career opportunities, such as training courses or mentorship programs. Again, this may mean using digital tools. 

Employee development case studies

Let’s take a look at two companies that are investing heavily in employee development for their frontline employees.

Amazon

Amazon is keeping a close eye on the future. Through courses and apprenticeships, the company is helping employees to develop technical expertise. New tech skills will benefit both employees and the company over the years to come.

But Amazon isn’t just offering L&D in areas closely linked to business goals. The company recently committed an incredible $1.2 billion to employee L&D. This fund covers all sorts of education.

Frontline employees can use it to pay for college tuition fees. They can use it to fund high school completion and English as a Second Language (ESL) certifications. 

While these courses may not provide direct benefit to Amazon, the employee loyalty and engagement it fosters are well worth the investment.

McDonald’s

Employee L&D is fun and digital at McDonald’s. The company created a cash register training program that looked and felt like a computer game.

Learners had to respond to customer orders under timed conditions. They could use lifelines and win bonuses as they did their best to keep customers happy.

This gamification was successful. A high proportion of employees engaged in the training. McDonald’s reduced the time it took to serve each customer by 7.9 seconds and increased customer spend by an average of £18,000 per restaurant.

4.    Contribute: make employee voices heard

Employees feel a greater sense of belonging and are more motivated to succeed when they’re empowered to contribute their ideas, skills, and expertise.

The company benefits, too. You avoid working in an echo chamber because you get to hear a wide variety of perspectives. You develop leadership skills among your workforce, which can help with succession planning. And you encourage employees to take greater ownership of their work and results.

A frontline business can encourage employee contributions by:

• Providing a dedicated platform for idea sharing. It’s not always easy for frontline workers to share their ideas. Dispersed shift work means they often have little access to office-based decision-makers. But you can use technology to recreate the ‘open door’ experience. With a dedicated employee voice platform, all staff can offer their contributions — and managers can give those valuable contributions the recognition they deserve.
  
  
• Seeking feedback from employees. Surveys are another great way to make employees feel heard. They’re an easy way for you to canvas employee opinion and discover the issues that matter most to your workforce. Regularly request employee feedback on topics like internal communications, employee satisfaction, and company culture to make meaningful improvements in these areas.
  
  
• Acting on employee input. However you receive employee input, be sure to act upon it. Employees only have faith in the process if they feel listened to. So keep employees in the loop. Tell them that you’ve received their contributions. Tell them what plan of action you’ve put in place, giving realistic timescales where possible. And once your plan has produced results, share these with employees, too.

5.    Celebrate: recognize employee achievements

Recognizing and celebrating employee achievements is another of our employee engagement best practices.

Research from Gallup shows that well-recognized employees are 45% less likely to leave their roles within two years — and employees who get valuable feedback are five times as likely to be engaged as those who don’t.

The first thing businesses tend to think of when they hear the word ‘recognition’ is monetary reward. And of course, employees want to be paid fairly for the work that they do. You can use pay raises and financial bonuses to recognize a job well done.

But, in good news for budget-holders, monetary rewards aren’t the only way to recognize employee achievement. McKinsey found that up to 55% of employee engagement is driven by non-monetary recognition. A simple “thank you” goes a surprisingly long way.

Other employee appreciation ideas include fun benefits like a catered lunch, a day of volunteering, or an employee ‘wall of fame’.

To get the most out of non-monetary benefits:

• Get to know employee recognition preferences — and then tailor rewards to teams and individuals wherever possible
• Make it equal — all employees, whether they work in the office or on the frontline, should have equal opportunity for praise and reward
• Encourage peer-to-peer employee recognition — 75% of employees say that giving recognition makes them want to stay at their current organization longer, so encourage co-workers to highlight and celebrate each other

With Blink’s recognition feature, you can shout out employee successes, congratulate someone on a promotion, celebrate team milestones, and even wish your coworkers a happy birthday, all within the company newsfeed.

You can decide who sees your recognition post and have the option to create personalized messages, too.

6.    Analyze and optimize: evaluate employee engagement performance

Once you’ve adopted the 5 C’s and associated employee engagement best practices, it’s time to analyze and optimize the process.

There are various metrics you can track to establish the success of your employee engagement program. These include statistics on employee retention, sick leave, satisfaction, and employee engagement tool usage. You can also gain insight from staff surveys. 

If you’re to make good use of the available data, you have to clarify two things:

1. Your metrics before you made changes to your employee engagement program
2. Your employee engagement goals

Using this information, you can set targets. For example, you may decide that you want to improve your employee retention rate from 60% to 80% within the next quarter. Or that you plan to outshine your competitors by beating the industry average for staff satisfaction within the next year.

By setting goals and regularly analyzing your employee engagement metrics, you learn where you’re making progress. You can also make strategy changes based on insight, rather than anecdotal evidence or gut instinct.

The end result is an employee engagement program that is continually improving, better meeting the needs of your frontline team and your business. 

This is another part of the employee engagement process that Blink can help with. Our app comes with powerful frontline analytics.

You get data on employee engagement, retention, and satisfaction. You can launch in-app surveys to find out how employees are feeling. And you can hone your communication style with insight into your most popular posts and topics.

Employee engagement best practices: key takeaways

extra thought and attention.

Finding ways to connect your team, offer training opportunities, get employee input, and show recognition can be tricky when your teams aren’t spending their days together in the same office environment.

But thinking about the 5 C’s can give you lots of employee engagement ideas. And when you incorporate the 5 C’s into your employee engagement best practice — and also take the time to analyze and optimize employee engagement — you can count on numerous benefits. 

These include:

• Better employee retention
• Improved productivity
• Streamlined operations
• Improved employee and customer satisfaction

Go North West, a transport company in the north of England, used Blink to improve communication between office-based staff and drivers. The app drove employee engagement and moved the company lightyears from the office noticeboard full of old news they’d been using previously.

Take a look at the full Go North West case study here.

Employee engagement is a critical focus for People teams— or any other business leader. Learn what it is, why it’s important, and how to improve it in our complete guide.

Employee engagement is the difference between soaring productivity rates and a sense of stagnation. It’s fifty people applying for a single vacancy, rather than fifty vacancies and one applicant.    

Yet for all its importance, companies frequently misunderstand what employee engagement is and what it looks like. That's why we’re here to help. 

Whether you're looking to better understand the definition and importance of employee engagement, drive employee engagement in your organization, or simply understand examples of employee engagement, this complete guide to employee engagement has something for you.

What is employee engagement? A simple definition

Employee engagement is the ongoing process of ensuring your workforce feels satisfied with their job, aligned with your organization’s values, and supported enough to give 100% during work hours.

Research by SHRM defines the term employee engagement as relating to the level of an employee's commitment and connection to an organization, while Investopedia defines employee engagement as describing the level of enthusiasm and dedication a worker feels toward their job.

At Blink, we believe true employee engagement is a combination of two equally important parts:

• Attitude - the commitment a worker feels toward the company
• Behavior - the effort that an employee is willing to invest in their job

Whichever way you look at it, maintaining employee engagement is a key factor in determining how successful an organization will be. It also provides key insights into employee satisfaction and sentiment, which can help identify areas that may need improvement.

To better illustrate what employee engagement looks like, here are some of the key attitudes and behaviors of engaged vs disengaged employees:

What is employee engagement for employers?

HR is all about people. So it makes sense that, if that is your role, you want the best for your co-workers.

Still, there’s more to it than that.

Employee engagement is important because it affects the performance of your company. Think back to a job you’ve not enjoyed in the past  — did you give as much to that role as you did to the ones you loved?

Now extrapolate this out across an entire company of unhappy, unmotivated workers. In toxic environments, productivity nosedives. Depending on the type of organization you work for, this could mean a lower output rate, poor customer service, an increase in safety incidents, reduced patient satisfaction, missed deadlines, or any other number of issues.

What is employee engagement for employees?

For employees themselves, engagement isn't so much a daily activity they schedule time for. It's a natural byproduct of a strong employee experience.

Engagement is directly correlated to a positive work environment; when people feel respected, appreciated, and valued for their work, they are more likely to be an engaged employee. It's about being part of something bigger than just your job title — it’s that sense of satisfaction and fulfillment when you know you are making a difference.

Different groups of employees have different engagement expectations — and when those expectations match the day-to-day experiences of their roles, employees are more likely to be engaged.

Whether it’s your dispersed, frontline teams or your first-line managers, it’s worth getting to know what your employees expect from their engagement experience.

Why is employee engagement important?

Employee engagement efforts don’t need to be expensive, but they do need to be intentional. Issues created by poor employee engagement practices can cost your company thousands.

These include:

• Reduced productivity: people don’t work well when they’re unhappy. If teams are consistently falling short of productivity targets you know to be reasonable, there’s a good chance they’re unhappy at work
• Absenteeism: unhappy employees stay at home and use more sick days and mental health days than those employees who enjoy their jobs and work environments
• Presenteeism: Between May 2021 and November 2022 alone presenteeism rose by 18%. As the cost of presenteeism has historically been found to significantly outweigh the cost of absenteeism, this is one common challenge for engagement leaders to tackle.
• High employee turnover: if someone is disengaged, it makes them more likely to leave. Replacing employees is super expensive (think six to nine months’ salary, plus up to 213% of the total annual salary depending on the seniority of the position). Along with being a cost drain, the extra workload will put pressure on your other, potentially unhappy, employees while you find a replacement
• Employer brand damage: a stream of employees leaving your organization won’t do your reputation any good. Not only will you end up with a large list of vacancies, but you’ll also struggle to find people to fill them. With more job seekers than ever using online review sites, such as Glassdoor, to screen companies before they apply, a poor reputation for employee engagement has never been so damaging

This creates a cycle that your organization doesn’t want to slip into. Breaking it, or making sure that your company doesn’t start to slip down it, is an essential task that requires time and dedication to tracking — and improving key metrics.

3 core benefits of employee engagement

Gallup provides interesting insights on the benefits of employee engagement. Organizations with highly engaged employees experience:

As you can see in the employee engagement statistics above, there is a vast array of benefits to be gained from increased employee engagement. In the below sections, we’ve found some of the most compelling evidence for three core benefits of employee engagement:

1. Greater discretionary effort
2. Improved job satisfaction
3. Increased employee retention

Greater discretionary effort

Improved discretionary effort offered by engaged individuals is one huge benefit of employee engagement initiatives.

Those with high engagement levels often perform above expectations and develop meaningful relationships with their peers, contributing to improved outcomes for everyone involved. These efforts are what is known as ‘Discretionary Effort’.

The discretionary effort your employees put in directly impacts the success of your business outcomes, whether it’s your overall employee output rates, your patient safety outcomes and satisfaction levels, or a direct increase to your bottom line.

Improved job satisfaction

Employee engagement has the dual benefit of improving both organizational success and job satisfaction on a personal level. 

This is because engagement initiatives themselves provide employees with more development opportunities, better recognition for good work, and better prospects for career growth. When employees reap these benefits offered to them by engagement strategies, they feel like they make a real impact on the success of an organization, and that what they are doing is meaningful. 

Don’t underestimate the historic power of meaningful work on your employee satisfaction levels — nine out of ten employees would take a lower salary for more meaningful work.

Increased employee retention

Employees are more likely to stay with the organization when they are more satisfied and engaged. 

Research by the IJECM (International Journal of Economics, Commerce & Management) found that job satisfaction is a reliable and relevant predictor of employee retention. Highly engaged employees develop a greater sense of attachment to the organization and become more loyal, resulting in up to a 43% difference in employee turnover according to further employee engagement research.  

How to improve employee engagement

There are a number of ways to improve employee engagement, but, at Blink, we like to think of engagement efforts as being split into three key categories:

1. Delivering on the 10  key drivers of employee engagement
2. Identifying the employee engagement strategies and tactics that work for your employees
3. Ensuring the best employee engagement tools and software

Key drivers of employee engagement

In order to improve employee engagement, you must understand what drives it, and focus your efforts there. What core experiences and tools do you need to provide to your workforce in order to boost the overall employee experience and drive engagement?  

Key drivers of employee engagement include but aren’t limited to: 

1. Safe, dedicated working environment
2. Tools and processes
3. Feeling valued and involved
4. Psychological safety
5. Fairness
6. Ownership
7. Autonomy
8. Progression
9. Leadership
10. Work-life balance.

By focusing engagement efforts on enabling these core engagement drivers, you will be much more likely to see significant engagement improvements.

Employee engagement strategies and tactics

An employee engagement strategy is the plan of action you take to bring about an increase in employee engagement levels. On the other hand, tactics are the individual steps and actions that will get you there. In the context of an employee engagement strategy, this means the tactics are the specific engagement actions your teams take to implement the initiatives outlined in the strategy.

Employee engagement strategies combine a number of tactics, such as the use of team-building exercises, offering career growth opportunities, providing more effective recognition for good work and positive behavior changes, or improving your internal communication processes.

In order to effectively craft an engagement strategy, it’s important to have a clear vision of what you want to accomplish, and how you plan to get there.

By having a clearly defined strategy, it is much easier to measure the success or failure of any engagement tactic you try. When you identify which tactics work and which don’t, you can adjust your future strategy accordingly.

Employee engagement tools

Employee engagement tools are products and tech solutions that enable companies to measure, manage, and improve employee engagement levels.

Employee engagement software comes in many forms, from survey software used to collect employee feedback and communication platforms providing a channel for discussion between teams.Engagement analysis tools can also provide insight into how your engagement efforts are faring.

However, if your staff are juggling a number of platforms and tools for different parts of their work, it will be inconvenient and you're not likely to see great engagement results. That's why an all-through-one engagement super-app is the best choice for any business wanting to consolidate engagement efforts.

A super-app brings together all of your employee communications, engagement surveys, recognition programs, and employee rewards into one, central platform. 

This will not only make your life easier but will also ensure a more consistent experience for employees while enabling you to get an aggregated view of their engagement levels with just a few clicks.

Examples of employee engagement in action

How Go North West achieved 96% monthly active engagement app users

The challenge

Like many frontline organizations facing a digital inclusion gap, Go North West faced challenges when it came to digitizing processes and communications in their organization. Historically, their internal comms were split across various channels, such as emails, mail to drivers' home addresses, depot noticeboards, and unregulated social media platforms. 

With so many paper-based operational processes, Go North West faced high levels of non-adherence and inefficiency. On top of this, they were also facing an industry-wise staff shortage in the wake of the Great Resignation and COVID-19, which made growth for the company more difficult to achieve.

The solution

The first solution to the engagement challenges faced by Go North West lay in using Blink’s Hub — the super-app’s central portal for accessing processes, documents, and tools. Go North West could now use this to share duties,schedule, and running boards for easy access and updating.

After this, the company had to ensure critical information such as route diversions could reach all members of staff quickly and efficiently. This was where the team used the Blink Feed — a company-wide, mobile-first communications channel, supplemented with the use of Chats to fulfill shift swaps and fills and ensure smooth service delivery. 

The team at Go North West also needed to streamline how they provided drivers and other members of staff access to critical processes and resources. This was where Blink’s Digital Forms and Custom Apps stepped in to revolutionize how the organization worked. 

By moving to digital processes from outdated paper-based processes, drivers were able to:

• Request annual leave with a few taps from the app, made easier with functionality such as auto-population and validation  
• Access their schedules through one-click access to DAS-Web 
• Submit near-miss reports via a custom app on Blink, allowing them to log incidents quickly and easily, increasing the number of submissions to drive process improvement

The outcome

The outcome of this engagement tech overhaul was a resounding success. Engagement levels, retention, and digitization efforts were all improved. 

What did this look like in terms of engagement? Well, alongside achieving 96% monthly active app users, Go North West also saw:

• 30,000 opens of DAS-Web per month
• 6,000 Chat messages per month
• 98,000 opens of Hub content
• 17 daily app opens per user
• 186 monthly app opens per user

What a result! Widespread success across the operation, with Go North West achieving its goal of higher engagement.

The use of Blink’s engagement super-app has enabled the team to move into a digital-first future and deliver an efficient service that allows them to better serve their employees — and customers. A win-win for everyone.

Want engagement results like these? Book a free Blink demo today.

How to measure employee engagement

Measuring employee engagement should be a continuous process.

It’s not just something you need to focus on when employee morale is down and stop as soon as it reaches manageable levels… it should be a central part of the HR or People team’s day-to-day activities.

So, before implementing any of the below, ask yourself:

• How much time should we dedicate to this a week?
• Who should be in charge of this area?
• Who can manage the on-the-ground responsibilities associated with this?
• Are there any tools (e.g. a new employee super-app) that could help us manage this workload?

In terms of exactly what to measure and how to measure it, there are two key areas you need to focus on:

1. The data that already exists in your company
2. Data that you actively go out and collect.

Measuring employee engagement using existing data

This is data that your HR team won’t have to set up any new processes for; it (should) already be monitored by various departments. The key here is collating it, as there’s a good chance that inter-departmental silos mean that you won’t necessarily be able to access it right away, let alone see the big picture.

We’re talking about:

• Absence rates
• Employee turnover
• Number of complaints to line managers
• Number of complaints to HR
• eNPS scores
• Customer reviews
• Customer retention
• Sales
• Turnover
• Social media engagement

There could be a myriad of reasons why customer satisfaction has dipped, so take a look at it alongside some of the other metrics listed, over an extended period of time.

For example, do eNPS scores dip when employee turnover is highest? Do customers write poorer reviews when absence rates are particularly high? Start to compare ‘result’ metrics (like sales, turnover, customer satisfaction, and customer retention) with employee wellness to see whether you notice any patterns.

From there, measure, measure, measure! Set up dashboards with all your chosen metrics so that you can track and compare them at a glance. You can then monitor employee engagement via its direct consequences — absence rates going down and productivity going up is a sure sign that your efforts are working.

To assess your current data, an engagement analytics tool can help. It will look at the data you already have (like those mentioned above) to identify how engaged your people really are and provide real-time insights into what might need improvement.

All of the above help to paint a picture of where you are with employee engagement, but they aren’t the only weapon in your arsenal. So, once you’ve got those dashboards up and running, move onto…

Measuring employee engagement by collecting new data

What’s the best, most efficient way of understanding your employee engagement levels?

Just ask them.

Regular, anonymous employee engagement surveys are the most efficient way of doing this. You might see these referred to as “pulse” surveys, and they are so much better for measuring engagement than the traditional annual long-answer survey for the following reasons:

Response rates tend to be higher. It’s much easier to encourage employees to complete three quick “rate on a scale” questions with an optional “any further comments” box than three pages of long-answer questions that they don’t have time to do.

You can keep them focused on one single issue each time. This gives your HR team a much better chance of addressing feedback successfully and sharing what they’ve done to address their co-workers’ concerns.

They encourage constructive feedback. The issue with running an annual survey is that employees see it as their single opportunity to get everything off their chests. 

It’s difficult to respond to 12 months of input from an entire company in any meaningful way, particularly if the topics covered range from disagreement with the company’s strategic direction or low staff retention to dissatisfaction with the options offered in the cafeteria.

How to use your employee engagement data

Whether you’ve noticed that your absence rates are soaring way above your industry average or carried out a highly targeted pulse survey, you need to take action from this data. Understanding exactly how to use your employee engagement data is therefore crucial.

Align key stakeholders with a plan of action

First, sit down with all relevant stakeholders and agree on a workable course of action. Involving stakeholders here keeps things grounded — it’s tempting to offer your workforce the moon on a stick when they’re unhappy, but this isn’t realistic. Avoid promising things you can’t deliver on — broken promises won’t be taken well by your employees, no matter how ambitious they are.

If, for example, your employees have stated they want better quality break rooms or equipment, it’s wise to take the time to align with the leadership suite on whether they have the resources to help with this before you promise a tech overhaul or new break room to your workforce.

Track improvements in data with KPIs

Second, it’s super important to track these improvements against realistic employee engagement KPIs. Change in organizations is gradual, so make sure your targets reflect this and avoid the temptation to try and go from 0 to 100 in three months.

If none of your employees are having regular one-to-one contact with their line managers, an example target structure could look like this:

• 3 months in: 20% of all employees having regular catch-ups
• 6 months in: 40% of employees
• 9 months in: 60% of employees
• 12 months in: 80% of employees

You could also consider how you roll this out. It’s much easier to coordinate regular catch-ups for office-based positions, so you could focus on getting a full 100% in the first three months for office-based teams as a quick win. Whilst you do this, you can sort out the infrastructure for deskless and dispersed teams to be able to do this further down the line.

Consider new tech

Finally, think about any tools that might help you meet these targets and/or address employees’ concerns.

There’s now plenty of workplace tech to help with a range of issues, like employee apps to help communication, productivity software to help meet targets, and advanced CRM features that make meeting customer needs much easier for frontline employees.

Check with your leadership team to see what sort of support they could offer here. They’ll be looking for a solid return on investment and plan before giving the green light, so make sure that if you’re making a direct request for new software, you build a solid business case about why you need it.

Download: the essential guide to executive buy-in for frontline employee experience

Communicate your plan of action

The golden rule: never assume that your workforce will notice your efforts to improve things without you communicating it.

Your workforce is busy, and meaningful change takes time — so you’re not going to make everything perfect right away. To really show your employees that you’ve taken their feedback on board, you’ll need to be explicit.

Include announcements about your planned improvements into your internal communications strategy. If you’ve conducted a pulse survey, share the results. This is a gesture of transparency that people will really appreciate—and emphasizes that you’re taking employee feedback seriously.

When announcing any improvement plans, consider:

• The channel that would work best: would more people see it via email, on a noticeboard, or via a mobile-first employee app?
• The frequency of your communication: how frequently should you update your employees on the progress you’re making towards these goals

You could also consider providing updates in person at company meetings, as this adds a welcome personal touch.

Remember the small things alongside big things

Big, organizational changes take time, but there are smaller things you can do for your workforce in the meantime.

Reworking the employee journey so there are more obvious routes for internal promotion takes time. Easier things like upgrading the coffee machine, setting up a couple of lunchtime clubs, or getting a pool table for the break room does not.

Implementing a couple of easy-to-manage changes (either that your workforce has specifically asked for, or just off your own back) emphasizes your commitment to improvement while you’re working towards the more structural stuff. It’s not a substitute, but it is a good reminder to your workforce about what you’re trying to do.

Blink. And your employee engagement strategy takes shape. 

Blink is the all-through-one engagement super-app that your business needs to make sure employee engagement isn’t an extra task on your list, but part of a holistic approach to people management.

Our platform includes all the tools you need for effective employee engagement, from surveys and feedback loops to recognition programs and rewards. We also provide comprehensive reporting dashboards and insights to monitor progress, track performance, identify problem areas and create actionable plans. 

When it comes to employee engagement, Blink is the perfect solution for businesses of all sizes. 

No matter where you are in your engagement journey, we’re here to help you create the best possible experience for your employees and drive maximum success for your business.

Get started with Blink today.