Ennismore Selects Blink for Global Hospitality Team Comms

Employee appreciation ideas aren’t just a nice thing to do. They’re common business sense.

71% of highly engaged organizations recognize employees for a job well done, but only 41% of less engaged organizations do the same. Meanwhile, Gartner suggests that a well-designed employee recognition program can lead to an increase in average employee performance.

The numbers don’t lie – employee recognition is vital, now more than ever. You don’t need to spend a lot on employee appreciation ideas for them to be effective either, and some of the best employee recognition strategies are completely free. 

Here’s how to start showing your employees how much you appreciate them, and some staff appreciation ideas to get you started. 

Why are employee appreciation ideas so important? 

Everyone likes to be recognized for the work they put in. For staff appreciation, ‘thank you’ is everything.

In fact, feeling underappreciated at work is one of the most common reasons why employees leave a role. A recent study of UK and US workers by Workhuman found that employees who had been thanked for their work in the last month are: 

• Half as likely to look for a new job (24% vs 48%)
• More than twice as likely to be engaged in their work (48% vs 21%)
• More than three times as likely to see a path to grow in the organization (59% vs 19%) 

All that, just from two short but meaningful words! Imagine the boost more developed employee appreciation ideas could achieve. 

And, with the Great Resignation in full swing, the power of ‘thank you’ has never been more apparent, or commercially essential. Around 4.5 million Americans quit their job in March 2022, enticed by rising wages and more flexible working options. 

Appreciating your employees for all the hard work they put in is vital in encouraging them to stay put. The great news is that this isn’t a difficult task at all! All it takes is the willingness to listen and some creative thinking on your part. 

How to start recognizing your employees’ achievements 

Employee recognition isn’t just a top-down thing. 

Sure, your senior execs can and should take the lead in calling out great performance – it makes it much easier for everyone else to follow. The issue is that senior managers can only be in so many places at once. They can’t recognize everything worthy of being recognized. 

Instead, it’s all about building a culture of continuous recognition from the ground upwards, encompassing both informal and formal recognition methods. This could include: 

• An employee app that lets managers share great performance with the wider organization
• A quarterly awards ceremony to recognize employees who have gone above and beyond
• Peer to peer recognition apps to encourage colleagues to support each other
• Training all of your employees in how to recognize their peers

That last point is important. In a recent survey, two thirds of businesses said that they trained their managers in employee recognition but only one third offered employees training in colleague recognition. To build a positive culture, it’s important that everyone knows how to offer praise, and its impact on creating an engaged workplace. Don’t leave it to chance.

It’s also essential to build employee preferences into this process. Some people might love receiving an award in front of all their colleagues; for others, this might seem more like a punishment! Ask your teams (or ensure your line managers do) what their ideal way of being thanked looks like. It's an employee engagement best practice worth following.

6 great staff appreciation ideas

1. Salary rise

Almost two-thirds of U.S. private sector payroll workers work in industries where the average weekly wage in the second quarter of 2021 was at least 5% higher than it was in the second quarter of 2020, according to the Bureau of Labor Statistics. 

If your rates of pay haven’t budged since pre-pandemic, they’re likely no longer competitive. Show your staff you're serious about your long-term relationship by bringing them up to market rate – or higher! Costs of living are rising rapidly right now, and your team will appreciate it. 

2. Public shoutouts

Use your employee app or intranet to shout about individual and team successes. As well as the warmth of public recognition, this helps your employees build their networks in your organization and get noticed by those who could help them progress. . 

3. Fun benefits and perks

There’s nothing wrong with offering your employees a little treat every now and then. It won’t make or break employee engagement (a decent salary and day-to-day appreciation are far more important considerations), but it’s definitely a great addition. 

Spa days, vouchers for department stores, team days out, gym memberships and personal development funds are all great ways to do this – you might have some ideas of your own. 

4. Identify and celebrate key milestones

What we don’t mean: only celebrating 10-year milestones and giving your employees a watch on retirement. Things have moved on since the 1950s.

What we do mean: finding milestones that are meaningful to your business and celebrating little and often. Passing probation, completing advanced training, promotions and getting that first landmark sale are all worthy of celebration. Identify some that are meaningful to your workforce. 

5. Individual and team specific 

On some level, you’ll have to rely on your line managers to ensure employees feel appreciated on a day-to-day basis. Train them to express their appreciation frequently, and give them a budget for treats like team socials and post-project meals out. It’ll make all the difference.

6. Employee Appreciation Day

Dedicate a day to saying thank you to your employees! In the US, the official Employee Appreciation Day is celebrated on the first Friday of March, but you could hold your own staff appreciation day whenever suits you best. 

Employee Appreciation Day ideas include running an awards ceremony to recognize all the effort your employees have put in over the year, followed by a few hours of fun to celebrate these achievements. Fire up the grill (or hire a food truck), plan some fun activities and let everyone have a great time. 

On a budget? 

It’s not all about the fancy extras. Some of the most effective employee appreciation ideas are free: 

• Creating a ‘wall of fame’ for great achievements 
• Celebrating employees’ birthdays, marriages and other life events
• Putting effort into feedback, so that employees can develop their skills 
• Providing opportunities that will help build experience, such as shadowing other roles

Working remotely? 

This doesn’t need to stop you! Try using an employee app that will allow you to share your appreciation virtually. You could also try the following employee appreciation ideas:

• Early finish Fridays, especially in summer
• Celebrations and awards ceremonies via Zoom or similar
• Constant engagement and feedback via Slack or your other messaging channels
• Treats (food, vouchers, care packages) via post. Everyone loves surprise mail!

Staff appreciation quotes 

What you say and how you say it matters! Use these ideas as templates so that you really get the message across. 

Every day: “Thank you”

Often, it doesn’t have to get much more complicated than this. 

“Thank you for getting that report to me so promptly.”

“Thank you for stepping in last minute – we were really short.”

“Thank you for all your hard work this week – it’s been a long one.”

For small, day-to-day actions that have made everyone’s working lives a little easier, there’s no better alternative. 

Recognizing consistently good performance: “I’ve noticed that…”

All too often, it’s large, one-off actions that get noticed rather than consistently good performance that keeps the organization running. Avoid this trap with the “I’ve noticed…” approach. 

“I’ve noticed that you always make sure the shop’s tidy before locking up, even though that’s not your role.”

“I’ve noticed that you always hit deadlines without fuss, and it makes it so much easier for everyone else.”

“I’ve noticed that you always take the early shift to make life easier for colleagues with kids.” 

Follow up with thanks, by passing on this info to higher ups in the business and potentially with a token of your appreciation – lunch on the company, an early finish this weekend or a large box of baked goods can all work, depending on the situation. 

One-off actions: “That really made a difference”

For those times where an employee knocks it out the park, it’s always worth emphasizing the impact of their actions. Employees want their work to be meaningful, and this lets them know 

“That report gave senior management a real insight into some of the issues we’re facing, and really made a difference in how we’re going to approach them.”

“That big deal you landed made a huge difference in us meeting our quarterlies. You should be very proud.”

“The new processes you suggested save us so much time. They’ve really made a difference to employee wellbeing.”

Again, follow up with an appropriate reward for maximum impact, whether that’s an award, a bonus or something similar. 

Employee appreciation ideas: final thoughts

People like to feel appreciated, so a quick ‘thank you’ here and there works wonders for employee retention.

And, now that your employees can walk out of the job and be reasonably certain of finding another one pretty quickly, ‘thank you’ is a must. If your employees don’t feel appreciated, they will leave. 

It’s all about the basics here. A fair wage, regular appreciation and long-term support will go further than doling out a few Amazon Prime vouchers once every quarter. Employee recognition should be a constant process that’s built into the heart of your business. 

That’s not to say additional treats aren’t motivating. Rewards and bonuses of all kinds can be fantastic tactics as part of an employee engagement strategy, and they will make your staff feel appreciated. They are, essentially, the cherry on the top of your rewards program. Get the foundations right first for best results.  

Blink helps you show employees the appreciation they deserve. Get your free demo today.

Are your internal comms authentic… or anonymous?

Traditional internal communications usually focus on the latter. They’re often overly polished, overly formal, and 100% vanilla. So they’re doing next to nothing for comms engagement.

Employees today want to relate to each other and see personality. They want to hear from people, not just about them. They want honesty over polish. Real talk over corporate speak.

That’s where POV (point of view) content comes in. POV content is engaging, memorable, and well-suited to a world where everyone with a social media account is a content creator.

Here, we take a look at all the reasons POV content works — and how you can weave it into your internal communication strategy in 2025.

What is POV content — and why does it work?

POV content is authentic content created by people within your organization, not your comms team.

It’s a “day in the life” video from a depot manager. A behind-the-scenes look at the retail crew prepping for a Monday morning. Snaps from the latest marketing team lunch.

It’s first-person stories and unfiltered moments, personal and imperfect, created by everyone from your execs to frontline employees to hybrid work staff. And it’s one of the key internal comms trends we’ve seen companies embracing in 2025.

Here are all the reasons POV content deserves a place within your internal communication strategy.

It builds empathy across departments and roles

When someone shares their story — the highs, the struggles, the interesting little details of their day — it helps to build bridges.

Frontline employees get insight into the challenges of your scheduling team. Your HR department comes to understand how busy a day in the life of a frontline worker actually is. Your C-suite starts to feel like real, relatable human beings.

POV content helps teams understand each other — and that drives better cohesion and collaboration.

It helps people feel part of company culture

When you incorporate POV content into your internal comms, employees hear from a diverse range of voices. So they’re more likely to see themselves reflected in internal messaging.

This is great for culture building. Employees feel part of something bigger. They don’t just receive corporate updates and a monthly newsletter. They build an emotional connection with your organization and their peers.

It makes your comms content more engaging

When communication feels more human and less corporate, it’s more interesting. Employees are more likely to tune into your internal comms channels because the content they find there is fun, real, and relatable.

Improved comms engagement is linked to improved reach and recall. And when employees enjoy your internal content, they’re more likely to lean into the company conversation — making your comms platform an evermore vibrant place to hang out.

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Why POV content matters now more than ever

Wondering why now? In 2025, POV content deserves a place within your internal communication plan because it helps you overcome some of the comm team’s most pressing challenges.

Disconnection is real

Frontline employees can feel miles away from HQ — both physically and culturally. Hybrid teams are, likewise, often left out of the loop.

The old ways of communicating — think internal emails and town hall meetings — were designed with desk-based and office-based teams in mind. And they now fail to cut through for your entire workforce.

In contrast, POV content tends to be short-form and engaging. It’s a way to bring hard-to-reach employees back into the comms fold, where they’ll find lots of other culture-building and information-sharing comms.

Employees are less trusting

There’s a ton of research out there to show that younger employees are a lot less trusting of institutions and authority figures than the generations that came before them.

So that official-sounding memo? Employees are liable to view it with a huge dose of skepticism. 

People trust people. Not generic messages. Not the corporate voice. So if you want your internal comms to build trust, POV content can help.

It’s a way to build community

Community is something today’s employees are craving.

Employees who feel that they belong within your workplace report greater job satisfaction and lower levels of burnout. And companies that prioritize community-building report better rates of retention.

POV content helps you build a welcoming workplace community — a place that celebrates individual employees, their perspectives, and their journeys. And this content isn't just good for culture, it's good for your business goals, too — helping to improve communication, employee experience, and employee engagement.

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How to bring POV into your internal content

So how do you put POV content into practice? How do you encourage employees to become internal content creators? And how do you guide them to create the kind of content you know will hit the mark?

Here are some practical tips on how to develop a regular stream of POV content for your internal communication channels:

• Employee take-overs. Invite employees to “take over” your intranet or employee app for the day. Give them the mic. Let them show what the workplace looks like from their perspective.
  
  
• Use Stories and short-form video. Short-form videos are a prime example of Insta-worthy comms. They’re easy to create, authentic, and can convey lots of information in seconds. What’s more, they’re proving very popular with employees.
  
  
• Spotlight real moments. Go beyond the latest conference or your end-of-year social. Highlight those less glossy moments — the tricky shift, the lesson learned, a tough moment where company values shone through. Encourage people to capture big milestones and the messiness of day to day work.
  
  
• Normalize imperfection. POV content shouldn’t look like a brand campaign. So encourage smartphone-filmed videos and text written in an employee’s unedited words. Highlight and celebrate examples of imperfect content on your internal comms channels to encourage people to give content creation a go.

Tools and tips for making it sustainable

POV content is most effective when it becomes part of your comms rhythm — not a one-off campaign. Here’s how to embed it into your internal communication strategy.

Ask: “Who can tell this story best?”

Before creating any new internal comms message, consider whether the comms team are the best people to craft it.

Consider the following: 

• Would this message mean more coming from an employee, in their own, unpolished words?
• Will it resonate better?
• Will it feel more authentic?

Create templates or prompts to help employees get started

Give employees a structure to follow and you’re more likely to spark their creativity and get content that sits neatly alongside your other internal comms messaging.

Employees may need guidance on content formats — for example, the ideal video length or the need for paragraphs in their posts. Prompts can also prove useful. Here are a few ideas:

• Share your weekly wins
• Share the why behind what you do
• Favorite work hack. Go!
• One photo that sums up your week
• Three things you wish people knew about your job.
• “The best thing about working in my team is…”

Curate and amplify top content

You can’t expect a POV content campaign to sustain itself. It needs input from your internal comms team — and real-time insights from analytics tools and employee surveys — to build and maintain momentum.

So shine a light on great POV content. Create a “voices of the week” roundup. Pin top posts to the homepage. You’ll encourage first-wave content creators to continue doing what they do — and maybe inspire some budding creators to contribute too.

Mix in leadership POVs

Your leadership team can set an example for the kind of personal, unpolished POV content you want to see on your internal comms channels.

So humanize your leaders and bring them closer to employees by giving them opportunities to share their personalities, challenges, and workday experiences.

Some ideas?

• A selfie-style video answering an employee question
• A photo from their week with a personal reflection
• A note on what they’re learning right now
• A personal story or anecdote

Put a few guardrails in place

Encouraging POV content doesn’t mean giving employees free rein across your workplace communication channels.

To ensure content aligns with your company values and to hear from a range of employee voices:

• Set expectations around respectful content and inclusive language
• Provide support for those who are unsure how to share
• Review posts before they go live — but avoid the temptation to over-edit
• Experiment with a pilot content creation group to see what works and what doesn’t

You can have it all. Authenticity and content that fits your company’s tone of voice. You just need to put a few boundaries in place. 

The best internal communication tools will give you the permission settings you need to exert just the right level of control over employee-generated content.

Handing the mic to employees for maximum comms impact

People connect best with people. Not anonymous corporate entities. Not executives who keep them at arm’s length.

When you open the door for employees to share their real stories, you do more than boost comms engagement — you strengthen culture, build trust, and create a sense of belonging that translates into measurable results. Gallup says companies with highly engaged employees have up to 21% higher profits and lower turnover.

POV content is one of the simplest ways to make that happen.It shows real, relatable, and diverse views clearly. This helps employees see themselves in the company’s story. It also makes internal communication channels places they want to visit.

With Blink, you can make POV content second nature. Our platform makes it easy for employees to share moments on the go, for leaders to engage in real conversations, and for comms teams to keep everything aligned with company values. The result? A steady stream of authentic content that drives connection, trust, and business performance.

In 2025, your internal communication strategy isn’t complete without employee POVs. Give your people the mic — and watch your culture, engagement, and results grow.

‍Blink. And design an internal comms strategy that fosters real connection with real voices.

Stress, strained relationships, and missed deadlines. According to Grammarly’s 2024 State of Business Communication report, poor internal communication causes all three of these things.

In contrast, good workplace communication leads to increased productivity and work satisfaction. Employees who get enough information to do their job well are also 2.8 times more likely to be engaged in their work.

There’s a strong link between internal communication and employee engagement.

Effective communication helps employees feel more connected to the organization, their work, and each other. These highly engaged employees then contribute to positive workplace communication.

It’s a virtuous circle that — according to Gallup research — leads to improvements in employee retention and wellbeing, as well as your business profits.

In this article, we look at how you can boost employee engagement through your internal communication strategy.

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The basics of a good internal communication plan

If you want to improve employee engagement, improving employee communication is a great place to start. To do that, you need a plan.

An internal communication plan helps you approach employee communications with strategy. You understand where you are now, where you want to get to, and which combination of activities is most likely to get you there.

We can boil an employee communication plan down into four key stages. You can create a successful internal communications strategy by:

1. Assessing your current situation

What are the strengths and weaknesses of your current communication strategy? Are your comms successfully engaging employees? Are messages resonating in the way you want them to? Are some communication channels more effective than others? Listen to opinions and ideas from across the company to evaluate your current comms performance.

2. Choosing communication channels

Communication channels should be accessible to all employees, including those working remotely and on the frontlines of your organization. You need appropriate channels for company-wide updates, 1:1 meetings, and group chat. You also need channels that facilitate top-down, bottom-up, and peer-to-peer communication.

3. Deciding on communication content

If one of your priorities is employee engagement, crafting engaging company messages is the next item on your list. Create an internal communication calendar, starting with the essential messages that help your organization function safely and efficiently. Next, decide on the types of content you’ll use to share company culture and foster a sense of belonging.

4. Assessing engagement

A good internal communication plan is fluid. It’s a constant work in progress. So once you’ve put your new strategy into action, it’s time to assess what works and what doesn’t. Using communication and engagement key performance indicators (KPIs), see how far you’ve come and make targeted improvements.

Read more: 13 ways to quickly improve your internal communications

11 engaging ideas for your internal communication plan

Approach your internal communication plan tactically and it will better support your employee engagement efforts. Here, we’ve put together a list of internal communication best practices to incorporate into your plan.  

Choose the right channels

Employee communications should reach every member of every team. In a world of remote working, this means using digital communication channels.

These digital communication channels need to be accessible on mobile devices because 80% of the world’s workforce doesn’t sit behind a desk — and because paper memos on a noticeboard are far too easy to miss.

If email is your first thought, bear in mind that it’s rarely the best solution. Many frontline workers don’t have a company email address and lots of desk-based workers are suffering from email overload. There’s a temptation to overlook company comms in your inbox when it’s already overflowing.   

Your internal communications engage employees more effectively if you create dedicated, digital channels with the help of a social intranet or employee app.

These platforms allow your teams to communicate over a news feed, group chats, and 1:1 messages. The best tools come with lots of engaging, social-media-style features and are available on every employee smartphone.

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Be clear and concise

Clear and concise internal communications are essential to engagement because:

• You get fewer misunderstandings — and when employees fully understand your message they’re more likely to respond to it quickly
• It makes messages easier to absorb and remember
• You show respect for your employees’ time, which means they’re more likely to read future messages

So when creating employee communications, try to use simple language, avoid industry jargon, and keep sentences short.

Before you put anything down on paper or into words, think about what you want your audience to do after reading or watching your content. Also, identify the most important information and put this at the start of your message.

Once you’ve written your content, edit it ruthlessly cutting unnecessary words and repetition. You can also use AI tools, like Hemingway. Hemingway highlights sentences that are difficult to read. You can then simplify these sentences to make your internal communications clearer and more concise. 

Foster two-way communication

Imagine you’re watching a presentation.

The speaker — let’s call him Steve — clicks through his well-designed slides. He talks through the content competently. But he doesn’t pause for input or questions.

Now, another speaker takes to the floor.

This speaker — let’s call her Maria — starts her presentation with an interactive poll. After speaking for a few minutes, she involves the whole room in a discussion so everyone gets to share their thoughts and ideas. She speaks some more, then invites you to ask questions.  

Which presentation is the most engaging?

It’s likely that if you had to sit through Steve’s presentation, your mind would wander. You’d start thinking about the workload waiting for you back at your desk — or what you fancied eating for lunch.

But by incorporating two-way communication, Maria grabbed everyone’s attention from the beginning. She sustained that attention by regularly involving everyone in the conversation.

When you involve people in a presentation — or in your internal communications — you make the experience more engaging.

There are lots of ways to create interactive, two-way employee communications. You can launch polls and surveys. You can run an online Q&A session with your CEO. You can also post content to the company news feed, where employees can interact by commenting, liking, and sharing.

Create open dialogue like this — where thoughts, opinions, and questions flow in all directions — and you’ll find it much easier to interest employees in your internal communications.

Collect feedback

As we’ve just mentioned, polls and surveys boost employee engagement. Employees like to feel that they have a voice — and that leadership takes their thoughts on board.

So collect feedback regularly. Ask employees about the employee experience, the latest company changes, or the next company social event. You can also ask them what they think about your internal communications.

According to Axios research, 36% of employees want to share feedback with leaders about the essential communications they’re receiving but they don’t feel they get the opportunity.

So ask your employees about their communication preferences and any pain points they experience with your current employee communication plan. Give workers the option to share feedback anonymously if they prefer.

Then, analyze your feedback results. Also, be sure to share the results of polls and surveys with your employees. Thank them for their input and tell them what you plan to do.

This type of feedback loop shows employees that feedback requests aren’t just empty attempts at engagement. You really care about their opinions and ideas — and are willing to take action on them. This helps to engage employees with these types of communications going forward.

Tailor your communications

If all employees get all internal communications, they start to switch off. When your audience knows that only a small proportion of employee communications apply to them, they stop taking the time to read them.

That’s why another internal communication best practice is personalization. Using digital internal communication tools you can segment your audience based on their role, department, location, and tenure. You can then tailor content to each segment of your audience so everything they receive is relevant.

Your warehouse team sees different messages to the staff in HQ. Managers receive different comms to new hires. Employees in each of the regions you cover only see content relevant to their location.

With an intranet or app, you can also personalize employee dashboards, making them applicable to different roles and departments, putting the most important content front and center.

Celebrate achievements and milestones

Recognition is an integral part of any good employee communication plan. That’s because praise makes employees feel valued — and because other employees love to get behind a co-worker who’s done a great job.

Whether you’re celebrating the completion of a project, a birthday, or a work anniversary, you’re engaging your workforce. You’re creating a sense of accomplishment, belonging, and motivation. This can make a huge difference to your business.

A recent Gallup and Workhuman recognition report revealed that, by making recognition an important part of company culture, a 10,000-person organization can save up to $16.1 million a year in reduced employee turnover costs.

The easiest way to give company-wide recognition is via a dedicated recognition program across your digital communication channels. This type of program helps you build recognition into the fabric of your organization.

It makes manager-employee and peer-to-peer recognition incredibly easy, so it becomes a regular occurrence. A digital solution also ensures that frontline employees — who don’t get a lot of face-to-face time with managers or co-workers — get the same level of appreciation as their office-based peers.

Be consistent

The best employee communications are consistent. They stick to a reliable schedule and they demonstrate a similar tone and style.

This consistency ensures that employees come to trust and rely on your internal communications. They know when and where to expect key messages and feel kept in the loop. So they’re more likely to engage with what you have to say.

Here’s how you can make your comms more consistent:

• Use an internal communications calendar. Plan your comms for each month, including a mix of formal and informal company content.
• Provide clear guidelines and templates. That way all members of staff can deliver communications with the same style and tone.
• Use automation tools. A feature like Blink’s Employee Journeys allows you to create automated content paths. This ensures that all employees receive essential comms at key milestones — for example, during onboarding or after a year of service. 

Create engaging content

We all know from browsing social media that multimedia content catches the eye. An original photograph, an infographic, or a video is much more likely to grab our attention than plain, old text. So make these multimedia elements part of your internal communication plan.

Also, include a variety of content on your communication channels. That means need-to-know company updates along with snaps from your latest social event. Informal content helps to amplify company culture and create a sense of belonging.

Stories are also engaging. So post a real-life story about a customer your company has helped — or about one of the causes your organization supports.

When planning internal communications, think about what matters to your employees, too. They might like a reminder of the training and development opportunities, wellbeing resources, or benefits you offer. FAQs come in handy for new hires. 

You could also take inspiration from the Tesco supermarket chain, by creating personalized videos to support employees with financial planning. 

Encourage leadership involvement

When leaders communicate transparently with their workforce, it creates trust and builds engagement. It also sets a great example. Employees are more likely to be active on communication channels if their leaders are showing up there, too.

Employees also care what their leaders have to say. 36% say that they’d like to hear from their leaders more often.

So encourage leaders to get involved on the company news feed. Schedule a bi-weekly post from the CEO. Or plan an online Q&A session, where employees can ask leaders their burning questions.

Create connection

Employees who feel that they belong within an organization are 5.3 times more likely to feel empowered to do their best work.

So use your communication channels to reinforce a positive and inclusive company culture — and make peer-to-peer connection part of your employee communication plan.

Frontline employees — and those who work remotely — have much less opportunity to collaborate and build workplace friendships. So ensure that employees have company communication channels suited to informal conversation.

Salesforce has made peer-to-peer connection and inclusivity a priority. They’ve created equality groups where employees with a shared interest, background, or identity can come together to champion their needs in the workplace.

However you choose to do it, be sure to make connection part of your internal communication plan. By giving co-workers the tools they need to support one another, share useful insights, and build workplace friendships, you create a more engaging workplace.

Leverage technology                 

Internal communication tools make comms and employee engagement much easier. With the right all-in-one platform, you create a company hub, which becomes the go-to place for the latest company news.

Using this platform, you can post communications that are easy for employees to find and search. You can create multi-media content to engage employees. You can recognize hard work, launch polls, and automate content so it reaches the right people at the right time.

Through integrations, you support employee engagement beyond comms. Employees are only ever a click or tap away from learning and development programs, wellbeing resources, and self-serve HR tools — like vacation booking and shift scheduling.

Technology helps you measure the success of your internal communication plan, too. A communication tool with in-built analytics can tell you how employees are interacting with your comms.

Metrics like message open rates, post likes, response time, profile completion, and communication tool adoption build a picture of what is and isn’t working when it comes to your internal communication strategy.

You can then use your findings to make data-backed improvements, finding new and more effective ways to engage employees with your internal communications going forward.

Using an employee app for internal communication plan success

Creating and executing a successful internal communication plan is easier when you use the right technology. A great tech tool is essential if you have hard-to-reach employees working on the frontlines of your company.

Frontline employees don’t spend a lot of time in the office nor do they have easy access to a computer or company email account. That’s why — if even a small proportion of your employees work away from a desk — you need mobile-first internal communication tools, accessible via smartphone.

An employee app fits this description. It brings communication channels to the palm of every employee.

Workers can catch up with company news during a break or check their shift schedule from home. They get to chat with co-workers and feel part of company culture in a way that simply isn’t possible if your organization still relies on emails or a desktop-based intranet.

Here at Blink, our employee app comes with a company news feed, 1:1, and group chat. It has tools for surveys and employee recognition.

Your employees also get access to a content library and a digital hub — where it’s easy to access other workplace software. Your comms team gets automation and analytics features that help them hone your internal communication plan.

If you’d like to see what Blink can do for your employee communications, schedule a personalized demo today.  

76% of workers say they enjoy working collaboratively. But workplace collaboration isn’t just good for team members. It’s also good for your organization.

That’s because, when your teams are pulling in the same direction, there’s less wasted effort, greater productivity, and better business results.

These days, collaboration is a little more complicated than it used to be. Many employees work remotely or on a hybrid schedule. There are also hard-to-reach frontline employees to consider.

In 2024, organizations are having to be more intentional about employee collaboration — and they’re turning to tech tools to bring dispersed teams together.

Collaboration in the workplace may be changing. But it’s still as important as ever. Here, we take a look at the benefits of workplace collaboration, along with the role tech can play in creating a collaborative ecosystem.  

What does collaboration look like in the workplace?

Workplace collaboration involves team members working together to achieve a common goal. It relies on empathy, active listening, conflict resolution, and accountability.

But it’s not just about team members working together on a big project. Or giving the standard monthly update on company developments. Collaboration is much, much more than that.

The most collaborative organizations make collaboration part of their company culture. It’s a mindset of openness and transparency. A place where all employees engage in effective communication and are ready and willing to help one another.

Employee collaboration might mean liaising with engineering, marketing, and sales teams to launch a ground-breaking new product. Or simply helping your co-worker get the photocopier working again.

In any form, collaboration is about sharing information and knowledge. About willingly offering support. And about combining employee strengths to get the best results each and every day.

Nowadays, there’s another key element to collaboration in the workplace — technology. In the wake of remote working and higher employee expectations with regard to tech, collaboration has gone digital.

Organizations use digital tools to facilitate employee collaboration even when teams don’t work face-to-face. They use tech, like project management software, employee apps, and real-time communication tools.

This is helping to maintain collaboration among desk-based teams, at home and in the office. It’s also supporting dispersed frontline workers to collaborate at work, too.  

The Blink employee app helps frontline and desk-based employees work better together. Take a look at our platform features to find out more.

Why is workplace collaboration important?

Collaboration is good for business. It ensures that your employees, like cogs in a well-oiled machine, are all working together. There’s more momentum and less friction. So you find it easier to achieve organizational goals.

Collaboration within teams helps those teams to function more effectively. Cross-functional collaboration is important too. Team-working across different departments helps to remove workplace silos and get all teams on the same page.

Workplace collaboration is also good for employee motivation and morale.

With easy and effective communication, the workplace becomes a happier place to be. And when employees operate as a team, helping each other to achieve tasks, the workplace becomes more caring and supportive.

Collaboration clearly makes a difference to employees. A 2022 Corel report into team-working revealed that:

• 41% of employees have left their job or would consider leaving their job due to poor collaboration at work
• 64% of employees say that poor collaboration costs them at least three hours per week in productivity
• 78% of employees say that leadership could be doing more to promote collaboration within the organization

Collaboration ties in with employee engagement, the employee experience, productivity, and employee retention, making it a really crucial component of any workplace. 

8 benefits of collaboration in the workplace

Let’s take a closer look at what workplace collaboration can do for your employees and organization. Here’s what you can expect when your employees routinely collaborate with one another. 

Improved employee engagement

Employees who feel they belong within an organization are 5.3 times more likely to feel empowered to perform their best work. And employees who get enough information to do their job well are 2.8 times more likely to be engaged. 

Workplace collaboration brings employees together. It gives them need-to-know information, and aligns everyone behind company goals. 

This creates a sense of community and purpose, which fuels employee engagement. Collaboration leads employees to feel more satisfied in their work and more loyal to your company.   

Increased efficiency

When teams collaborate, they share information. Teams pool resources and people power. Employees who work together closely can share workloads and responsibilities.This enables teams to complete tasks more quickly. It also reduces the chance of duplicated work.

This efficiency frees up time in the workday. It helps managers to make workloads more manageable, while creating the time and employee headspace for even more creativity and collaboration.

Knowledge sharing

Imagine a company that fails to share its collective knowledge effectively.

Teams spend their time researching topics that other teams understand in depth. Employees repeat the same mistakes because there’s no one sharing their hard-earned insights. You fail to establish best practices. And employees are in a constant state of catch-up.

Now imagine the opposite. A company where knowledge is shared seamlessly between co-workers, teams, and departments. There’s no gatekeeper and collective knowledge is easy for everyone to access.

The latter scenario makes for a more successful organization. It helps you build a more knowledgeable workforce. And it saves a heap of time — because your people aren’t separately pursuing the same lines of research.  

Stronger relationships

Good employee collaboration relies on strong workplace relationships. And it helps to develop them, too.

When teams collaborate, they communicate regularly. They work together towards a shared goal. They also develop trust and mutual respect as they share ideas and rely on each other’s support.

By developing these strong relationships, your organization gets better at collaboration going forward. You create a culture of psychological safety, where people feel comfortable speaking up about their ideas, mistakes, and concerns.  

Strong workplace connections also improve the employee experience. With Gallup’s State of the Global Workplace 2024 report revealing that 20% of employees experience a lot of loneliness at work, nurturing workplace relationships has never been more important.

Better decision-making

When you make decisions as part of a team, you leverage the knowledge, perspective, and experience of each team member. You involve the people who are directly affected by the decision — and those who are responsible for implementing it.

Making decisions as part of a team means assumptions are challenged and everyone has a sense of buy-in. You make informed and balanced decisions that are more likely to garner company-wide support.

For example, in a recent webinar, we heard from the team at the Capital District Transport Authority (CDTA) in New York. They realized they needed new tech to improve internal communication at the organization.

When deciding on the right tech solution, they took a cross-functional approach. They involved communications, IT, and HR teams, along with leadership. They also consulted the workers who’d be using the new tech.

By collaborating in this way, the CDTA was able to choose a modern intranet that met everyone’s needs and enjoyed excellent levels of adoption.

Enhanced problem-solving

We all know the proverb. “Two heads are better than one.” And when it comes to problem-solving, you’re much more likely to come up with creative and effective solutions when working as part of a team.

Collaboration brings people with different viewpoints together. This diversity helps teams to approach a problem from multiple angles — and come up with a variety of potential solutions.

It also minimizes blind spots. Because there are people with lots of different perspectives involved, it’s less likely that some element of the problem or its solution is overlooked.

Stronger employee development

The practice of collaboration helps to develop employee soft skills, like decision-making, problem-solving, communication, conflict resolution, and creative thinking

When you have a culture of knowledge sharing, co-workers can also learn from one another. They can pick up new skills and information from the people they work with. Employees are organically coached by more experienced members of the team.

This informal learning can take place within teams and across departments. Successful cross-departmental collaboration enables workers to get a better understanding of different areas of the business.

Boosted productivity

As we’ve already seen, good teamwork is linked to:

• Improved employee engagement
• Knowledge sharing and employee development
• Increased efficiency
• Stronger relationships and communication

All of these things support workplace productivity. Employees have access to the resources, skills, knowledge, and relationships that help them perform at their best.

Collaboration also improves accountability. When employees are involved in planning, decision-making, and problem-solving, they’re more motivated to work hard and make a success of the initiative or project.

The role of technology in workplace collaboration

It used to be that collaboration could take place informally in the office.

Co-workers could share ideas as they made coffee in the break room. Or as they walked to the elevator together. There were plenty of face-to-face meetings where people could work together to solve problems and make decisions.

But things have changed. In recent years, technology has played a much bigger role in team working.  

Firstly, thanks to the pandemic, remote working became much more widespread. While some organizations are encouraging people back to the office, a sizable proportion of employees still spend part of their working week working remotely.

In the UK, figures for 2024 show that 40% of workers spend at least some time working from home. In the US, 41% of employees whose jobs can be done remotely work a hybrid schedule.

Secondly, employee expectations around workplace tech have increased. With intuitive tech at home making life easier and more convenient, employees now expect the same digital experiences in the workplace. This goes for frontline employees, too.

Frontline employees — working shifts, in isolation, or on a busy shop floor — haven’t always had the same opportunities for teamwork as their desk-based peers. But with organizations now focusing on frontline employee engagement and retention, this is something that employers are looking to rectify.

To involve all employees in workplace collaboration — no matter their location or schedules — we have to be intentional. We also have to use the right technology.

Here are a few tools that support collaboration in the modern, digital workplace.  

Real-time communication tools

When teams are working away from the office, real-time communication tools are an employee collaboration essential. You need a way for co-workers to communicate seamlessly, sharing information as if face to face.

We know that many deskless workers conduct conversations on personal apps. But this type of shadow IT poses security risks. It also fails to enhance collaboration and employee engagement as successfully as a dedicated communication tool, run with the oversight of your managers.

So providing employees with messaging and video conferencing tools is a must. You need software that facilitates 1:1, group, and company-wide chat.

Project management software

Projects have lots of moving parts. And — particularly for non-office-based teams — it can be hard to visualize project tasks and progress without project management software.

This type of software acts as a centralized platform for planning and executing projects. It keeps all files, discussions, and tasks in the same place, ensuring nothing gets lost and everyone is aware of their responsibilities.

Project management software is particularly useful for remote and hybrid teams. But it can still come in useful for purely office-based teams.

Streamlined communication, workflow automation features, file organization, task visibility, and real-time updates are useful for teams wherever they may be working.

Employee apps

For employees who don’t spend their day at a desk, an employee app is another vital workplace collaboration tool.

As Ian Gordon of Elara Caring said to us in an interview:

“Being a frontline worker can feel like you're on an island by yourself, and the solutions that you need must be quicker and more succinct. You can't spend a lot of time signing in and navigating. You need to get to your answer now.”

Apps, like Blink, fit Gordon’s description. They’re intuitive to use and available on employee smartphones. They also make it quick and easy for employees to complete tasks, whether that’s sending a message to a co-worker, checking the latest policy documents, or filling in a safety report.

Employee apps support collaboration for time-poor frontline workers. They help them build connections with co-workers, share their frontline insights, and keep up to date with company news, improving the employee experience in the process.

A resource hub

Whether it’s on your company intranet or an employee app, a digital resource hub is another useful tech tool for employee collaboration.

A resource hub allows co-workers to share files and work together on them. It also acts as an internal knowledge base.

Here, employees can find best practices, company policies, and FAQs. If they have the appropriate permissions, they can also add their own insights to the hub, tagging documents so employees can find them easily.

AI and automation

AI and automation tools are also playing a role in employee collaboration. They’re providing time savings that give team members more opportunities for collaboration. And they’re supporting collaboration in other ways, too.

Companies are using this tech to automatically tag resource hub documents so users can find what they’re looking for more easily. AI is producing better resource hub search results.

AI is also supporting employees in their use of data. With automated data analysis and predictive analysis, AI is giving employees a sound basis for their collaborative problem-solving and decision-making efforts.

Some organizations are also using AI to facilitate communication between different departments. For example, technical teams are using it to translate complicated documents for non-technical co-workers. 

This is helping to close the communication gap between departments and ensure that everyone has the information they need to collaborate effectively.  

In summary

Workplace collaboration has changed dramatically over the past decade. But it’s still a key indicator of business success.

Collaboration supports workplace productivity, communication, and business results. It leads to better problem-solving and decision-making.

It also supports your employee retention and engagement efforts by making your workplace an open and supportive place to be, improving the employee experience.

Face-to-face collaboration is trickier than it used to be. But with the right tech solutions, you can champion collaboration in your organization, no matter where your employees spend their work days.

Blink has everything you need to bring collaboration to your desk-based, remote-working, and frontline employees. Our mobile-first employee app provides:

• Real-time communication via 1:1 and group chats, plus the company news feed
• A resource hub, where employees can access company documents and forms
• Deep integrations with the project management tools you already use
• AI support that supports better workplace communication

With Blink, you also get all the tools you need for better internal communications and employee engagement.

Why not book a demo to see Blink’s modern intranet in action?

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It’s time for another Life at Blink feature! This week, we’re shining the spotlight on Maggie MacKay-Dunn, our Senior Customer Success Manager based at the London office. Maggie works closely with clients to ensure they get the most out of Blink’s platform, driving success across the board.

Curious about her journey and what makes Blink a great place to work? Read on to find out more about Maggie’s role and her experience with us!

How long have you been at Blink? 

I’ve been at Blink since July 2020 — 4 years and 3 months to be exact. I started in the Customer Success team — in fact, I was CS employee #1 after Florence Hunter. It was just the two of us for a while before we began expanding the CS team. Initially, we oversaw a combination of Customer Success and Implementation, but as the company grew, we separated the departments and expanded both teams.

What initially attracted you to join Blink?

I’m originally from Vancouver, Canada, and I relocated to London in 2018. After some time, I discovered Blink and thought the product was really great — but honestly, meeting the people at Blink was one of the best parts too.

I love that the platform empowers frontline workers through innovative technology. Having worked in frontline roles in hospitality myself, and with both my parents being frontline workers — my dad was a police officer, and my mom was a nurse for many years — this mission really resonated with me.

Blink’s fast-paced company culture, which values both employees and customers, also influenced my decision to join. When I started, I believe I was employee #25, so the company was still quite small back then.

What's a project you are proud of from your time at Blink?

There are so many! Since I work closely with customers, I can really see the impact Blink has on their organizations.

I love collaborating on key initiatives, whether it’s improving employee survey response rates, communicating a new campaign or strategy, helping with management communication, or optimizing processes. My favorite part is definitely working on projects, building strong relationships with customers, and being able to measure their success and demonstrate the value Blink brings.

Another great aspect is meeting people in person, attending launches, and seeing customers’ faces light up when they realize how Blink can make their jobs easier — it’s like a lightbulb moment.

How would you describe the company culture at Blink in three words?

Innovative, collaborative and passionate.

What’s one thing you’re excited about for the future of Blink?

I look forward to seeing Blink’s continued role in transforming workplace culture through better communication tools and enhancing employee happiness and engagement on a large scale. I’m really passionate about recognizing good work across organizations and highlighting those small stories that might otherwise go unnoticed without an app like Blink. Even if something small happens at one site, you can post it on the feed and have more than ten thousand people see it. It makes employees feel valued and engaged.

Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?

Yes! The launch of advanced employee intelligence was a major milestone and a gamechanger for our customers. It also made a huge impact within customer success, allowing us to gain insights into how the workforce is using Blink. 

This deeper level of understanding helps teams make better decisions and improvements across all areas of the organization. It allows us to identify specific areas to boost engagement, share tips or trends on how to communicate more effectively with employees, and ultimately understand how employees are interacting with the platform.

This knowledge is key to optimizing the experience and creating a more supportive and productive work environment.

Why do you work for Blink?

I think I strongly align with Blink’s mission, and I’m passionate about helping people. I believe Blink fosters a positive environment and a mission-driven culture, which makes it feel like a meaningful place to work.

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A record 50.5 million people living in America quit their jobs in 2022 — and a further 40% of US employees considered leaving their jobs. Organizations need to step things up a notch if they want to start engaging both their desk-based and frontline staff.

The good news is there are many employee engagement strategies, tactics, and ideas you can implement to turn around the situation. The 12 strategies we discuss in this guide will help you create an engaging workplace experience and drive employee engagement for both desk-based and frontline employees.

Frontline Employee Engagement in 2024

Blink created this guide after working with hundreds of frontline organizations. Now, these insights can help other leaders prepare for a year that promises both challenge and opportunity.

Download to learn more: The top eight frontline engagement trends to watch out for and the six key strategies for success

A quick recap: what is employee engagement?

Employee engagement is the ongoing process of ensuring your workforce feels:

• Emotionally connected to their job, coworkers, and organization as a whole
• Satisfied with their job role and function
• Aligned with your company’s values
• Able to give 100% during work hours

Industry statistics cite employee engagement as a key factor in employee satisfaction, retention, and even company profitability. Employee engagement should be a number one priority for businesses globally — and yet, as of 2023, only 23% of employees globally are engaged.

You can use a number of methods to measure employee engagement levels in your business. Think surveys, metrics, and other engagement KPIs that will help determine how motivated, satisfied, and fulfilled your employees are in their work.

Remember, employee engagement is often the byproduct of a great employee experience. If you provide a fulfilling, enjoyable, and inspiring workplace experience, you enable and encourage engagement.

With this in mind, you need to tailor and adapt your employee engagement strategies to meet the needs of different types of employees, including frontline workers. This will make their overall experience positive and rewarding.

The foundations of effective employee engagement strategies

Engaged employees can be your greatest business asset. They are more focused and committed than disengaged workers, encourage their coworkers, and positively impact your bottom line.

But improving employee engagement is not about what you do. It’s about what you are as an organization, the culture you cultivate, and the values that you live by.

So before we jump into the employee engagement strategies, it’s important to look at the key values of employee engagement that form the foundation for those strategies. Those core values are:

Respect

Respect is an essential consideration for all your high-level decisions about managing employees. For your workers to be engaged at work, they should be able to trust that they are being treated with fairness and respect.  

So how do you convey this in your processes and policies? You pay competitive wages, allow enough breaks, listen to their ideas, and formally recognize excellent performance and value-abiding behaviors.

Transparency

If your employees aren’t aware of anything about your organization that’s beyond their scope of work or immediate team, you can’t blame them for feeling like an outsider. Sooner or later, they’ll feel isolated and disengaged.

Being in the loop doesn’t just help them do their jobs in a better way, but also makes them feel like they belong. So it’s essential to communicate openly and regularly with all your employees.

The more transparent your communication, the higher level of trust you’ll build with your workers. And the more comfortable they’ll feel sharing their thoughts and concerns, which brings us to the next pillar of employee engagement.

Two-way communication

Most organizations follow a top-down approach to employee communication in which frontline employees hardly ever have a say. But these workers often have the best insights because they work directly with customers day in and day out.

So one of the best values to nurture and cultivate for high employee engagement is two-way communication. Give your workers ample opportunities to raise their voice and share what they think. Then act on this feedback to take your employee engagement to the next level.

12 actionable employee engagement strategies

Here are 12 employee engagement strategies & tactics you can implement today:

1. Foster co-worker relationships

When employees have friendly relationships with immediate team members and other people in the organization, they are more likely to enjoy the day-to-day.

Workplace relationships don’t just help with networking, they also provide the guidance and motivation a worker needs to succeed in their role. And creating opportunities to build and nurture these connections is one of the best employee engagement strategies.

Co-workers don’t always cross paths throughout the working day — especially in frontline organizations. It might be up to you to encourage better intra-department connections through organized events. You could create a program to encourage workers to collaborate, socialize, or train each other on the parts of the job that they know best.

Workers from different departments can connect, share notes, and exchange best practices. This way, they can also try out a recently learned skill or explore different options they might want to pursue in the future.

In fact, there are many cases in which employees consider leaving their organization to pursue a different career path. This program will help you facilitate the lateral moving of an employee to a different department, so they aren’t forced to look elsewhere. This way you hit two goals with one stone: high employee engagement and better employee retention.

2. Have a thorough onboarding process

Onboarding is essential for setting the right tone and expectations when a new employee joins your team.

As the statistics in the video above highlight, around 20% of new hires leave in the first seven weeks of employment, but organizations with a strong onboarding process have improved retention rates by 82%.

A strong onboarding experience is achieved by:

1. Making sure your onboarding process covers not only organizational policies, but also the company’s core values, mission, and vision
2. Giving your new employees mobile access to relevant materials and resources to learn from, and encouraging all employees to provide their feedback
3. Acknowledging the importance of connection during onboarding. Introduce new hires to their team members, leadership, and coworkers. For a dispersed workforce, this can be done by ensuring your employees have the right digital tools and channels to connect from wherever they are

A sense of belonging from day one is integral in order to improve employee engagement — particularly for the frontline, where 80% of workers feel they have few connection opportunities at work.

See how Go North West is using Blink to make new team members feel part of the organization right from day one.

3. Rethink physical spaces

Frontline employees power the global workforce. With no central break room or day-to-day opportunities for office chat, dispersed workers can become increasingly disconnected from the rest of the organization.

While team building and other social events may be organized with the best of intentions, they often miss the mark for frontline workers, putting more pressure on employees instead of providing a channel for enthusiastic engagement.

If you’re a frontline leader, you need to rethink your social spaces and channels to meet the engagement expectations of all your employees. This might mean creating dedicated digital channels, Feeds, or groups for frontline workers who would otherwise never have a chance to interact.

Deliberately creating space for accessible social interaction can help build relationships, increase engagement, and create an environment of inclusion and positivity throughout your organization.

4. Clarify career pathways

Results of a recent Frontiers report show that:

1. Career growth has a positive impact on knowledge workers’ organizational engagement
2. Career goal progress and professional ability development promote job engagement
3. Career growth has a positive effect on affective commitment, which in turn influences employee engagement.

If you can make workers feel that they can advance their careers without leaving your company, you’ll see a big boost in employee engagement. Workers at every level of your company should be able to view a clear-cut career path ahead and the map to follow that path.  

So when formulating employee engagement strategies for your company, see how you can help workers get in complete control of their careers. The more assured they are about achieving their future goals, the more engaged you’ll find them to be.

How to accomplish this? Take your workers’ input on where they see themselves in the future. Here’s a career development plan template that might come in useful, as you do.

When you empower employees to take charge of their goal setting in alignment with team objectives, they’ll be more invested in working hard to hit those goals. And they won’t need tight schedules to do the same, leading to an improvement in overall satisfaction.

5. Provide training and learning opportunities

Helping workers learn new skills and investing in their professional development is crucial to their engagement.

In fact, 35% of millennial employees (who also make up around 35% of the US workforce) said they were attracted to employers who offer excellent training and development programs for this reason and saw it as the top benefit they wanted from an employer.

There are many measures you can take to facilitate employee education:

• Conduct online workshops that support employees’ learning goals
• Make educational content easily accessible through a central repository
• Provide reimbursements for courses workers enroll in

When you invest in employees’ learning and development, you are sending a message that your company is committed to them for the long term. And this demonstration of commitment makes them far more likely to give their 100% on the job.

6. Clear and consistent communication

Dispersed staff need a tool that allows them to interact with each other as if they were in the same room. This is key for breaking down barriers, unifying teams, and working productively, no matter where your team is located.

Secure 1-1 and Group Chats, a News Feed for communicating organizational updates, and team or departmental channels are all essential.

At Blink, communication is part of our culture and we are strong believers in its power. This is something that you must emphasize too if you wish to engage your employees. When you build a culture of trust and open communication, you help create an environment of transparency, respect, and collaboration.

You also need to make sure your team members are able to communicate with each other. Every team member should be aware of the communication channels that the organization uses and how to use them.

As leaders, don’t forget your own role in communication, either. Simply providing employees the channels to communicate and actually engaging employees through these channels are two different things.

To ensure a clear and consistent communication strategy, consider:

1. Frequent News Feed updates to keep team members in the loop
2. Regularly scheduled 1-1s and ongoing two-way feedback loops
3. Targeted posts in group chats and forums for sharing ideas and gaining insights
4. Frequent Employee Recognition or shoutouts in the company channels

7. Improve internal branding

When someone asks where they work, your workers can feel absolute pleasure, cold apathy, or even disdain or embarrassment answering that question. It all depends on your company’s reputation inside and outside the premises.  

Money is undoubtedly a strong motivator, but employees also want to feel proud of where they work. The strength of your organization’s brand and what it stands for is directly related to your workers’ level of engagement.

That makes internal branding one of the most crucial employee engagement strategies. It means you need to ensure that your workers understand, support, and feel connected to your mission, vision, and values. The more convinced they are of what your brand stands for, the more likely they are to emulate behaviors that speak to the same values.

The supermarket chain Trader Joe’s is a great example. It has designed a fun and quirky environment for both workers and customers, with the workers conveying its brand values through different aspects of their job. The way they name products, design signage, décorate the store, and interact with customers — everything aligns with the Trader Joe’s brand.

The checkout process is just as warm, friendly, and casual. Workers display enthusiasm and a genuine desire to help with their feedback and expertise on the products.  

This goes on to show that when done correctly, internal branding can create a virtuous cycle. It will attract workers who love your brand, who will further communicate their passion to your customers and partners, thereby enhancing the brand and attracting more top talent.  

8. Encourage diversity and inclusion

D&I initiatives are crucial to the overall employee experience, making them a great place to focus your efforts for improving engagement levels. Research by ADP states:

“Studies have shown that employees who are satisfied with their organization’s commitment to diversity and inclusion (D&I) are twice as engaged as dissatisfied employees. Changeboard adds that diverse and inclusive organizations work 12% harder, are 19% more likely to stay longer with the organization, and collaborate 57% more effectively with peers.”

What does this look like in action? Bentley University highlights some key actions that can help you better promote diversity in the workplace, including to:

1. Address implicit bias: Make sure everyone in the company, starting with your C-suite and leadership teams, is aware of their unconscious bias and take proactive steps to address it
2. Acknowledge intersectionality: D&I initiatives must not ignore or sidestep the fact that all individuals have nuanced social identities and backgrounds that can confer or deny privilege in accordance with cultural norms
3. Invest in Employee Resource Groups (ERGs): Investing in ERGs, or affinity groups that provide social support for employees with shared backgrounds, interests, and/or experiences is one of the most effective ways to ensure diversity initiatives remain top-of-mind
4. Offer mentorship programs: Mentorships encourage both personal and professional growth, and provide a pipeline for leadership development. For groups with fewer role models in senior positions, mentorship can be crucial to cultivating diverse leadership
5. Communicate with transparency: Be open and transparent about the goals of your D&I initiatives. Communicate progress towards achieving measurable objectives, ensure everyone is informed about key developments in the initiative, and most importantly, be open to feedback from all employees on how you can improve it

In addition to these diversity strategies, every segment and every department of your organization must also feel included to foster true D&I and, in turn, boost engagement.

In fact, studies show that belonging is one of the most powerful predictors of D&I efficacy in the workforce. Organizations with high levels of belonging also have higher employee net promoter scores (eNPS), which are correlated with higher engagement levels.

Frontline workers can experience the very opposite. Warehouse workers, for example, are typically secluded from other employees — and that goes double if they work the night shift as well. If a frontline worker continues to feel left out, then their engagement is likely to suffer. It’s crucial that you take the necessary steps to ensure that everyone has a sense of belonging and inclusion, starting with your frontline employees.

9. Survey, listen, and act

Your employees all have improvements they’d make to their roles, whether it’s a better work-life balance, tools that they can actually use in their roles, or more contact with management. You need to collect these insights — and act on them — to keep your employees engaged long-term.

An employee engagement survey can help you gain this valuable feedback from workers. An employee survey gives you insights into employees’ opinions, attitudes, and experiences — and you can use this data to identify areas for action.

You can also use surveys to recognize areas of improvement and understand what makes employees proud of their work.

Make sure you follow through on survey results with actions that address the employee feedback provided. Additionally, keep your workers in the loop with regular updates on progress and changes made as a result of their input. This will help build trust between your team and management, and demonstrate your commitment to employee engagement.

10. Recognize and reward

Rewards and recognition are essential for employee engagement. In fact, one 2022 Harvard Business Review study found that when an employee says their manager is great at recognizing them, then that employee is 40+% more engaged than those with managers who were not.

Recognition is an effective way to keep employees motivated. It also reinforces the behaviors you want more of in your organization.

For example, if you want to encourage team collaboration, reward teams that work together on a project or present a unified front during client meetings. If you need increased productivity, recognize employees who go above and beyond to get the job done.

Remember, rewards don’t have to be expensive or elaborate. Digital recognition tools or Kudos are both an effective and cost-effective way to show appreciation for your team’s hard work.

11. Provide incentives and perks

While closely related to your rewards and recognition schemes, incentives and perks work slightly differently. Typically, incentives are used to elicit a particular action from your employees. For instance, you might offer bonus pay for completing a project before the deadline or reaching certain on-the-job targets.

Unlike as-and-when recognition and rewards that react to a job well done, with ongoing incentives, workers will often know what they will get for completing the challenge ahead of time, and exactly what is required in order to receive that incentive.

Perks are more general benefits that make working in your organization more desirable. Some basic examples could include flexible work hours, subsidized gym memberships, and free snacks or coffee. You really need to get more creative than this, however, if you want to provide perks that your employees really want.

For example, factors such as compensation, growth through promotion, paid training, and high-value traditional benefits have the largest impact on frontline employee preferences when choosing a new role. However, employers do not value the same factors, according to the same research by McKinsey. The study states:

“When it comes to growth-oriented attributes, employers tend to emphasize a higher job title (among the bottom five attributes for frontline employees) over job growth and learning opportunities (both top-five attributes), which may help explain why frontline employees cite a lack of employer-provided development opportunities as a primary barrier to their advancement.”

To align your company perks with the needs of your frontline workers, you should consider providing opportunities for a yearly raise or promotion, advanced learning and employee development opportunities, and ongoing upskilling.

12. Implement employee engagement tech with analytics tools

Analytics are essential for a successful employee engagement strategy. With the right engagement analytics tools, you can gain insights into how employees are engaging with company messages, what topics they’re most interested in, and how to best tailor future activities to their needs.

For example, use feedback or survey tools on mobile devices to collect real-time data from employees. This data can then be analyzed to reveal the most critical areas of focus for your engagement strategy.

You can also use dedicated analytics features to tailor specific messages or activities that best meet the needs of individual employees. This helps you create a more personalized, effective experience for workers and drive more meaningful engagement within your organization.

Using technology to monitor employee engagement is also one of the best ways to ensure that initiatives are tied directly to overall business objectives. Analytics help you understand if there are any engagement gaps that you need to fill.

Are there certain teams that consistently fail to engage with your content, for example? Tracking open rates, comments, will help you identify any disengaged teams or employees, so that you can work to address and improve their experience.

How to create an employee engagement strategy

Set goals

You need goals that are specific and measurable when creating a successful employee engagement strategy. This provides the foundation for your efforts, ensures everyone is on the same page, and helps you assess progress along the way.

Identify your issues

Once you have established your goals, determine what obstacles stand between you and achieving those objectives. Communication issues, lack of motivation, or a disconnected team can all put your progress at risk. Knowing what might stand in your way will help you tailor activities to your organization’s needs and develop solutions that are relevant and effective.

Build your plan

Next, you need to create a plan of action for achieving your engagement goals. You should include activities such as tailored employee surveys, tech and communication refreshes, and analytics implementation in this plan.

Analyze and adjust

Finally, track the progress of your employee engagement efforts with analytics tools and review how well they worked. Adjust activities based on the findings, and move forward with more tailored initiatives.

Why your employee engagement strategy might fail

Not listening to feedback

If you don’t listen to what your employees are telling you, then your engagement activities will be misguided and ineffective. You need to respond quickly and effectively to feedback in order to ensure that your initiatives meet their needs.

Not having the right tools

Communication and engagement tools are essential in today’s workplace, and even more so if you want an engaged workforce. Without the right tools, you won’t be able to track progress or employee engagement scores accurately — let alone ensure that everyone is on the same page.

Plus, if your tools aren’t fit for mobile, you will be missing out on the chance to engage with your key employees when they are on the move.

Not having leadership buy-in

Employee engagement strategies rely on strong leadership support. Without it, your initiatives can easily be overlooked or deprioritized as other programs take precedence. Make sure that your leadership is involved and invested in the process to ensure success.

But who are your most engaged allies?

How would greater employee engagement help them meet their targets?

How do you bring the opportunity to life for your wider leadership team?

What are the risks they’ll ask you about, so that you can prepare in advance?

We cover this and more in our essential guide to executive buy-in for frontline employee experience.  

Not communicating effectively

Employee engagement strategies only work when teams are communicating effectively. Invest time into making sure that communication channels are clear and regularly updated with relevant content so that everyone can stay in the loop.

Final thoughts

No one wants employee disengagement. It’s costly and damaging to morale. Plus, disengaged workers make errors at a 60% higher rate.

But still, many companies turn a blind eye to the issue. They wait to take concrete action and implement employee engagement strategies until things get out of hand.

The good news is that improving employee engagement is both possible and measurable. You need the right steps, the right engagement tools, and serious execution. So take a good look at your present culture and see which of these strategies will be a good start for you.

Remember, your company is a community. And communities prosper only when every member and segment feels valued, trusted, and respected.

Blink is an internal communications tool that can help take your employee engagement to new heights.

Request a free demo to get started.