Are your internal comms authentic… or anonymous?
Traditional internal communications usually focus on the latter. They’re often overly polished, overly formal, and 100% vanilla. So they’re doing next to nothing for comms engagement.
Employees today want to relate to each other and see personality. They want to hear from people, not just about them. They want honesty over polish. Real talk over corporate speak.
That’s where POV (point of view) content comes in. POV content is engaging, memorable, and well-suited to a world where everyone with a social media account is a content creator.
Here, we take a look at all the reasons POV content works — and how you can weave it into your internal communication strategy in 2025.
What is POV content — and why does it work?
POV content is authentic content created by people within your organization, not your comms team.
It’s a “day in the life” video from a depot manager. A behind-the-scenes look at the retail crew prepping for a Monday morning. Snaps from the latest marketing team lunch.
It’s first-person stories and unfiltered moments, personal and imperfect, created by everyone from your execs to frontline employees to hybrid work staff. And it’s one of the key internal comms trends we’ve seen companies embracing in 2025.
Here are all the reasons POV content deserves a place within your internal communication strategy.
It builds empathy across departments and roles
When someone shares their story — the highs, the struggles, the interesting little details of their day — it helps to build bridges.
Frontline employees get insight into the challenges of your scheduling team. Your HR department comes to understand how busy a day in the life of a frontline worker actually is. Your C-suite starts to feel like real, relatable human beings.
POV content helps teams understand each other — and that drives better cohesion and collaboration.
It helps people feel part of company culture
When you incorporate POV content into your internal comms, employees hear from a diverse range of voices. So they’re more likely to see themselves reflected in internal messaging.
This is great for culture building. Employees feel part of something bigger. They don’t just receive corporate updates and a monthly newsletter. They build an emotional connection with your organization and their peers.
It makes your comms content more engaging
When communication feels more human and less corporate, it’s more interesting. Employees are more likely to tune into your internal comms channels because the content they find there is fun, real, and relatable.
Improved comms engagement is linked to improved reach and recall. And when employees enjoy your internal content, they’re more likely to lean into the company conversation — making your comms platform an evermore vibrant place to hang out.
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Why POV content matters now more than ever
Wondering why now? In 2025, POV content deserves a place within your internal communication plan because it helps you overcome some of the comm team’s most pressing challenges.
Disconnection is real
Frontline employees can feel miles away from HQ — both physically and culturally. Hybrid teams are, likewise, often left out of the loop.
The old ways of communicating — think internal emails and town hall meetings — were designed with desk-based and office-based teams in mind. And they now fail to cut through for your entire workforce.
In contrast, POV content tends to be short-form and engaging. It’s a way to bring hard-to-reach employees back into the comms fold, where they’ll find lots of other culture-building and information-sharing comms.
Employees are less trusting
There’s a ton of research out there to show that younger employees are a lot less trusting of institutions and authority figures than the generations that came before them.
So that official-sounding memo? Employees are liable to view it with a huge dose of skepticism.
People trust people. Not generic messages. Not the corporate voice. So if you want your internal comms to build trust, POV content can help.
It’s a way to build community
Community is something today’s employees are craving.
Employees who feel that they belong within your workplace report greater job satisfaction and lower levels of burnout. And companies that prioritize community-building report better rates of retention.
POV content helps you build a welcoming workplace community — a place that celebrates individual employees, their perspectives, and their journeys. And this content isn't just good for culture, it's good for your business goals, too — helping to improve communication, employee experience, and employee engagement.
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How to bring POV into your internal content
So how do you put POV content into practice? How do you encourage employees to become internal content creators? And how do you guide them to create the kind of content you know will hit the mark?
Here are some practical tips on how to develop a regular stream of POV content for your internal communication channels:
- Employee take-overs. Invite employees to “take over” your intranet or employee app for the day. Give them the mic. Let them show what the workplace looks like from their perspective.
- Use Stories and short-form video. Short-form videos are a prime example of Insta-worthy comms. They’re easy to create, authentic, and can convey lots of information in seconds. What’s more, they’re proving very popular with employees.
- Spotlight real moments. Go beyond the latest conference or your end-of-year social. Highlight those less glossy moments — the tricky shift, the lesson learned, a tough moment where company values shone through. Encourage people to capture big milestones and the messiness of day to day work.
- Normalize imperfection. POV content shouldn’t look like a brand campaign. So encourage smartphone-filmed videos and text written in an employee’s unedited words. Highlight and celebrate examples of imperfect content on your internal comms channels to encourage people to give content creation a go.
Tools and tips for making it sustainable
POV content is most effective when it becomes part of your comms rhythm — not a one-off campaign. Here’s how to embed it into your internal communication strategy.
Ask: “Who can tell this story best?”
Before creating any new internal comms message, consider whether the comms team are the best people to craft it.
Consider the following:
- Would this message mean more coming from an employee, in their own, unpolished words?
- Will it resonate better?
- Will it feel more authentic?
Create templates or prompts to help employees get started
Give employees a structure to follow and you’re more likely to spark their creativity and get content that sits neatly alongside your other internal comms messaging.
Employees may need guidance on content formats — for example, the ideal video length or the need for paragraphs in their posts. Prompts can also prove useful. Here are a few ideas:
- Share your weekly wins
- Share the why behind what you do
- Favorite work hack. Go!
- One photo that sums up your week
- Three things you wish people knew about your job.
- “The best thing about working in my team is…”
Curate and amplify top content
You can’t expect a POV content campaign to sustain itself. It needs input from your internal comms team — and real-time insights from analytics tools and employee surveys — to build and maintain momentum.
So shine a light on great POV content. Create a “voices of the week” roundup. Pin top posts to the homepage. You’ll encourage first-wave content creators to continue doing what they do — and maybe inspire some budding creators to contribute too.
Mix in leadership POVs
Your leadership team can set an example for the kind of personal, unpolished POV content you want to see on your internal comms channels.
So humanize your leaders and bring them closer to employees by giving them opportunities to share their personalities, challenges, and workday experiences.
Some ideas?
- A selfie-style video answering an employee question
- A photo from their week with a personal reflection
- A note on what they’re learning right now
- A personal story or anecdote
Put a few guardrails in place
Encouraging POV content doesn’t mean giving employees free rein across your workplace communication channels.
To ensure content aligns with your company values and to hear from a range of employee voices:
- Set expectations around respectful content and inclusive language
- Provide support for those who are unsure how to share
- Review posts before they go live — but avoid the temptation to over-edit
- Experiment with a pilot content creation group to see what works and what doesn’t
You can have it all. Authenticity and content that fits your company’s tone of voice. You just need to put a few boundaries in place.
The best internal communication tools will give you the permission settings you need to exert just the right level of control over employee-generated content.
Handing the mic to employees for maximum comms impact
People connect best with people. Not anonymous corporate entities. Not executives who keep them at arm’s length.
When you open the door for employees to share their real stories, you do more than boost comms engagement — you strengthen culture, build trust, and create a sense of belonging that translates into measurable results. Gallup says companies with highly engaged employees have up to 21% higher profits and lower turnover.
POV content is one of the simplest ways to make that happen.It shows real, relatable, and diverse views clearly. This helps employees see themselves in the company’s story. It also makes internal communication channels places they want to visit.
With Blink, you can make POV content second nature. Our platform makes it easy for employees to share moments on the go, for leaders to engage in real conversations, and for comms teams to keep everything aligned with company values. The result? A steady stream of authentic content that drives connection, trust, and business performance.
In 2025, your internal communication strategy isn’t complete without employee POVs. Give your people the mic — and watch your culture, engagement, and results grow.
Blink. And design an internal comms strategy that fosters real connection with real voices.
