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Why do traditional intranets feel so outdated?

At least, that’s how it feels sometimes.

The intranet we think of when we hear the word “intranet” has a bad reputation. For too long, intranets have been static, disorganized, and irrelevant. Clunky design, poor navigation, and buried links have long frustrated employees, turning these platforms into digital wastelands that are more of a hindrance than a help.

But modern intranets are changing the game. Today’s employee experience platforms are dynamic, user-friendly hubs that streamline internal comms, fuel collaboration, and boost engagement. They stand out in three key ways:

• Mobile first: Always accessible from a smartphone, no matter where or how your employees work (with an equally great desktop experience)
• Insta-grade: As seamlessly intuitive and visually engaging as the social apps (like Instagramnand TikTok) that we use every day in our personal lives
• Real-time insights: Built-in analytics, like engagement and sentiment, that empower leaders to optimize employee adoption and productivity

Ready to leave outdated intranets behind? Let’s explore seven steps to designing an intranet experience your employees will love.

How do you modernize your employee intranet?

Follow these seven steps to upgrade your company intranet as quickly and smoothly as possible.

Step 1: Take stock of what’s working (and what’s not)

The first step to improving your employee intranet is auditing the system you’re currently working with. Identify elements that you’d like to keep, as well as those that make sense to get rid of.

Intranet areas to audit include:

• Content quality: Assess your intranet content based on its quality, usefulness, and the level of engagement it receives from employees. This helps you determine which content should be kept or deleted. It may also give insight into the content formats you want to prioritize on your refreshed platform.
  
• Usability: To assess the usability of your employee intranet, you can create and trial a series of scenarios. Base these scenarios around tasks your employees typically try to complete on the intranet — like creating a user account on a business tool, enrolling in annual benefits, or referring someone for a job opening. You can also look at help desk requests and search logs to find out what employees are struggling with.
  
• Mobile access: Don’t forget to audit your intranet across all devices. Ask yourself how user-friendly the mobile version of your intranet is. Assess how easy it is to log in via mobile and whether you can access the same features and functionality across both mobile and desktop.

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Step 2: Find out what your team really needs

An audit gives insight into how your current intranet is working. Next, it’s time to dig deeper.

Seek feedback from employees across the whole of your organization. Include employees from different departments and levels of the company for a holistic view — and be sure to include frontline workers, who are often left behind when it comes to workplace tech.

Using employee surveys and focus groups, ask employees which elements of the current intranet they find useful. Find out where they experience friction. Also, get their opinion on the new intranet features and functionalities they’d like to see.

With a clear idea of user needs, you can build a comprehensive picture of what your modern employee intranet should look like. You can also establish the goals you want your intranet to achieve.

For example, you may want a news feed function to improve internal communication. Or a recognition feature to boost employee engagement. Maybe you want to find new ways to involve your frontline employees in company comms. Or need easy integration with the workplace software you already use.

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Whatever your platform needs and goals, get them down on paper before attempting the following step.

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Step 3: Choose mobile-first technology that works for everyone

Look at your list of intranet must-haves. It may be that your current platform can be updated or adapted to meet those needs.

Bear in mind that — at a minimum — a modern intranet platform is mobile-friendly and scalable. It integrates with existing systems, providing a seamless digital employee experience. To meet all of these needs, it also tends to be a cloud-based system, with collaboration tools and advanced search functionality.

A modern employee intranet should also provide all the tools you need for effective employee communications. It supports employee engagement and the digital employee experience — and it will make the work of your communications and HR teams much easier.

If your current platform isn’t measuring up, it’s time to look for alternative intranet software. Start by browsing the top intranet software providers. Look at software reviews. Create an intranet shortlist and sign up for platform demonstrations.

Step 4: Put the user experience (UX) front and center

Having chosen the intranet technology best suited to your organization, it’s time to ensure it provides the best possible user experience.

Good intranet UX is critical for employee adoption, engagement, and productivity. Best practices in UX design include:

• Easy-to-find content: Users should be able to complete common tasks and find resources in just a few clicks. To aid this process, categorize and present resources logically and with clear, descriptive labels.‍
• A user-friendly search bar: The intranet search bar should be instantly visible — and when an employee uses the search bar, it should lead to relevant resources.‍
• Customization options: Employees are more likely to engage with your intranet if it feels relevant to them and their roles. So put employees into segmented groups to ensure they get a tailored intranet experience.

Finally, keep in mind that your intranet should be visually appealing and intuitive to use, no matter which device an employee accesses it from. 

Step 5: Create an Instagram-grade experience for every employee

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Personalized experiences make your intranet more engaging for employees. So when updating your intranet, aim to give users control over their dashboard layout. Use role-based permissions to prevent employees from becoming overwhelmed by content they don’t need.

Also, segment employees based on their role, team, tenure, and where they work. That way, they only receive relevant employee communications. On Blink, platform admins can even create customized employee journeys so the right content is automatically served to employees at the right time.

We also provide a personalized company news feed. Using the “jump back in” feature, employees can head straight for content that is likely to be of interest, based on the content they engage with most.

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Step 6: Roll it out gradually — and with ample training

Even with the best UX, employees will need a little time to get used to a new intranet platform. So to ensure a successful launch — and high levels of adoption and usage — it serves to take this step slowly.

You might want to launch a pilot program, where you make your new intranet available to a select group of employees. These workers can test your platform and provide feedback.

Based on this feedback, you can identify and rectify issues before rolling out the platform to the rest of your workforce. Pilot-phase employees can also act as intranet ambassadors, encouraging their coworkers to give the platform a try.

Another approach is the phased rollout. You start by launching a pared-down version of the employee intranet platform. Employees learn how to use fundamental features first. You can then follow up by releasing new features — providing additional training as you go.

This prevents your IT team from being swamped with support and training requests. It also ensures a positive intranet experience from day one, which improves your chances of high user adoption and employee engagement.

Step 7: Keep improving with real-time insights

To ensure your modernized employee intranet is meeting the goals you’ve set, you need to measure its performance. Identify key performance indicators, including:

• Adoption rates
• Engagement levels
• Number of active users
• Message response rates

Also, collect user feedback. Find out what employees think of the new platform. Ask them if there are any points of friction and what improvements they’d like to see.

You can then use your data to make ongoing and targeted improvements. That may mean refining the platform, reorganizing content, providing additional training, or better marketing the benefits of your modernized intranet solution.

Modernize your intranet for today — and prepare for tomorrow

A modern employee intranet has the potential to transform your organization.

As the digital landscape evolves, so will the needs of your employees, and with the right platform, your intranet can adapt to meet those changes seamlessly. But having the right partner is just as crucial. A true partner will work alongside you — from planning and launch to long-term growth — ensuring your intranet not only fits your organization’s needs today but evolves with it for the future.

With the right platform, your intranet can be more than just a repository — it can become a powerful tool for engagement, productivity, and connection.

Future-proof your organization by creating an intranet that connects, empowers and inspires your entire workforce now and for the years ahead.

Blink. And upgrade your employee intranet to the 21st century.

Meet your newest digital water cooler: Your employee intranet

Whatever happened to the workplace water cooler?

Water cooler conversations were never just about small talk. They helped build stronger teams, sparked collaboration, and made employees feel part of a welcoming company culture.

In today’s hybrid and frontline workplaces, these moments are a rarity. But the need for connection is stronger than ever.

‍83% of employees want their workplace to provide a sense of community, with more than a third willing to trade higher pay for meaningful workplace friendships or social enrichment.

Enter the modern employee intranet: A digital water cooler that supports seamless internal communication and boosts employee engagement. It’s a tool that amplifies company culture and gives all employees — no matter where they work — the connection and sense of belonging they crave.

Ready to take your intranet from dusty document repository to thriving social hub? Here, we look at how to upgrade the employee intranet — and why having a digital space for connection is so important in 2025.

The evolution of workplace connection

Remote and hybrid work have transformed employee communications. There’s less opportunity for organic office conversations, which means workplace relationships and employee engagement suffer.

This is nothing new for frontline workers who rarely step into HQ. Relying on paper memos and word-of-mouth messaging, they often miss out on essential company news and coworker camaraderie. 

But times are changing. Many employers now recognize the critical role connection plays in employee engagement, retention, and productivity. And they’re turning to corporate intranets to bridge the gap.

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Rethinking the employee intranet: From static portal to social hub

You may be wondering how the intranet — that clunky and outdated software — can solve the employee connection conundrum. Traditional intranets, often relegated to the dark corners of the tech stack, have functioned as a digital filing cabinet. Certainly not a space for water cooler conversation.

But internal communications have moved on.

The modern employee intranet is dynamic and mobile-first. It’s designed to connect employees across locations — offering a single source of truth and need-to-know company updates. But also a sense of belonging, a deeper understanding of company culture, and a more satisfying employee experience.

Imagine this: A delivery driver rarely crosses paths with his teammates. With limited access to an old, static intranet that he has to access via a shared desktop computer in the depot, he feels like he’s working solo.

But, thanks to a new and improved employee intranet and personalized experience, he can check the company’s social feed on his smartphone during breaks. In one central location, he can add a reaction to a recognition post for top-performing drivers and even join a group chat where colleagues swap route tips.

Suddenly, he’s part of something bigger.

Social features that make modern intranet software more interactive and effective include social feeds, secure chats, Polls, Stories, and peer recognition tools.

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How to make your intranet a go-to digital water cooler (paper cups not necessary)

Ready to turn your modern intranet solution into the digital workplace hotspot? Here’s how.

Make it social

The best employee intranets replicate your favorite experiences on social media platforms. When employees can comment, react to posts, and share their own content, you create more compelling user experiences and make your platform more engaging.

Use bite-sized, engaging updates

Keep it snappy. Use short and snappy videos, GIFs, and eye-catching graphics. This type of content attracts attention and fits seamlessly into the busy schedules of both desk-based and frontline workers.

Encourage leadership visibility

Have executives and managers actively post, share insights, and respond to employee comments. Employees are more likely to engage with your intranet when they see that leadership is invested in two-way communication.

Leverage personalization

Relevant content is engaging content. So ensure employees see content relating to their role, location, tenure, and team. When staff enjoy a highly personalized intranet experience, they're more likely to log in regularly — boosting key metrics like employee adoption.

Make it accessible

All employees should be part of the conversation. So you need an intranet that your frontline employees, remote workers, and desk-based staff alike. Streamline the experience, provide a user-friendly dashboard, and make all essential features available via mobile access to create a solution that works for everyone.

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Turning employees into active intranet participants

You can build it. But will they come? And will they participate?

To prevent tumbleweed moments on your intranet platform, employee interaction is essential. Here’s how you can nudge workers in the right direction and develop a modern intranet culture that employees are excited to be part of.

Interactive content

Ask questions. Launch polls. Create employee recognition posts and ask teammates to add their messages of congratulations. Coworker connection is much more likely when you invite employees to join the conversation.

Informal content

Company updates are an employee intranet essential. But to foster connection, you need to leave space for informal conversation. So create fun content — like caption contests, a question of the day, and photos of the latest team event — to make your intranet more relatable and appealing.

Employee-generated content

Nothing inspires the reactions and comments of coworkers like employee-generated content. You can encourage employees to post their own content with a company-wide content generation contest — or by identifying and supporting employee influencers.

Gamification

A spot of good old-fashioned competition can prompt the intranet behaviors you want to see. A points system, a leaderboard, or digital badges inspire employees to take a more active role in the company intranet.

Communities

With Communities, employees can build meaningful connections with a smaller group of coworkers. These community-driven spaces link employees to their teammates or to coworkers with shared interests — and they’re great at driving engagement and participation.

These social communities are especially beneficial for frontline and remote teams who rely on digital collaboration tools to sync up with their colleagues.

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Measuring success: Is your digital water cooler thriving?

Once your digital water cooler is a hive of employee interaction and conversation, it’s time to measure its impact. Use analytics and employee feedback to assess engagement and optimize employee intranet platform performance.

You can track internal communication metrics by looking at:

• Intranet adoption rates
• Number of likes, comments, and shares
• Number of employee-generated posts
• Number of daily logins

Supplement this data with employee surveys. Ask employees what they think about modern intranet features, functionality, interactivity, and the types of intranet content they prefer.

You can then use this information to make meaningful adjustments to your intranet solution, making it more engaging and keeping up-to-speed with evolving employee expectations.

Give workers the social connection they crave with a modern employee intranet

A modern, social intranet isn’t just a tool for sharing information. It’s a powerful driver of culture and connection across the entire company — and a strategic part of your digital transformation.

Populate your employee intranet with key features, functionality, and content, and it becomes the gathering space of your digital workplace. It offers water cooler moments that enrich the digital employee experience.

Your intranet strategy doesn’t just benefit your people — it benefits for your broader business goals, too. By creating a deeper sense of connection and a more inclusive corporate culture, you can improve employee productivity, engagement, and retention.

‍Blink. And create uplifting water cooler moments — with a new and improved employee intranet.

The digital revolution has reinvented how workers interact with their colleagues, customers, and their employers. But not all workers have felt the impact equally. Most office workers today have access to more digital platforms and tools than they can manage. But for the millions of deskless, frontline workers in industries like healthcare, transit, logistics, and retail, they have the opposite problem, often lacking access to basic corporate tools like email. 

Many employers find themselves in a Goldilocks situation—some workers have too many digital tools to manage while some workers have access to too few. In both cases, the impact can mean employees are more frustrated and less engaged with work. 

In this article, we’ll break down the challenge office workers face with so many tools available to them. Then, we’ll talk about how Blink is helping frontline organizations avoid the same challenges with our “digital front door” approach to our employee app. 

More tools doesn’t always make for a better employee experience

If you ask an economist, they’ll tell you that, thanks in large part to advances in technology, productivity in countries like the U.S. has increased steadily this century. In the U.S., for example, labor productivity is up 1.5% per year since 2000—meaning that workers “produced 60 percent more ‘stuff’ and only increased their hours worked by 10 percent” during that period. As more employees in the workforce come to rely on computers, mobile phones, and applications to get their jobs done, productivity will continue to climb.

But when you ask office workers how the proliferation of technology is impacting their jobs, you’ll likely find a slightly different story. According to research, employees feel overwhelmed by new technology as much as they find it helping them. In fact, 96% say workplace tools aren’t helping them to keep up in their jobs because the “workplace tools are not addressing the root cause of the problems, and employees want tools that help them work smarter, not harder.” 

According to that same research, one of the biggest issues (for 26% of workers) comes from “app switching,” with workers saying that they would prefer to have access to everything they need within one solution. A similar survey from Asana found that “21% of respondents agreed that flicking between apps had made them less efficient at their job.” 

What, exactly, is behind the frustration with app switching, though? Why is productivity up for businesses but office workers themselves feel less productive? Let’s take a look at some of the factors.

1. There are more tools than ever that workers need to manage 

Gartner found that, between 2019 and 2023, the average number of applications that knowledge workers need to do their jobs has nearly doubled, from 6 to 11, with some using 26 or more. That number doesn’t include the HR, scheduling, payroll, survey, and learning tools that workers need to manage as well. All of that adds up to a lot of needless switching between apps and a multitude of passwords to keep track of. 

2. More tools means more notifications

Every tool and application is sending a constant stream of notifications to workers’ phones and email inboxes. Despite—or sometimes because of—the large number of notifications, 36% of workers are still missing or failing to notice important updates because of the number of applications used and the amount of information they’re being exposed to. 

3. Tools don’t work together as seamlessly as workers would like

Whether it’s constantly having to login to different platforms or having to put the same information into multiple tools, workers are feeling frustrated by the challenges of managing so many tools. Sure, there are technological solutions such as API integrations and single sign-on that make juggling so many tools easier for workers. But, it can still feel like the incompatibility across different tools and the constant app switching is negating the productivity benefits of the tools themselves.  

4. Burnout is bringing down engagement and productivity

Despite technology making employees’ jobs easier, the employee experience hasn’t necessarily improved alongside. When workers feel overworked and don’t get personal satisfaction out of their jobs, the end result for many is burnout. In 2023, 65% of employees reported suffering from burnout, which is impacting employee performance and retention for many employers. 

How the “digital front door” makes for a better experience

Blink’s employee app was developed for the frontline organization. We know how challenging it can be to bring a deskless, email-less workforce into the digital age. Rather than developing Blink as a standalone app for frontline workers, we’ve built Blink to be the digital front door for the entire workforce.

What does a digital front door do and why does it matter? 

Think of every app your employees use as a house. When knowledge workers get frustrated with app switching, it’s because they have to travel to a new house, unlock that house, and move stuff between houses. 

Blink takes all of those detached homes and makes them rooms in the same house. Workers only have to walk through one front door to access all of the critical tools and systems they need—from scheduling and pay stubs, to HRIS and benefits, to internal communications and training modules.

That’s why we like to call Blink the employee super-app. It’s not just a place for workers to communicate. It’s not just an intranet. It’s not just a feed for important updates. It puts all of this and more into one personalized app experience that is accessible through any mobile device.  

How Blink makes the digital front door work for frontline organizations

In today’s world, security concerns mean that a lack of a corporate email would typically keep frontline workers from using many corporate tools. Another concern is the added cost: whether it’s the cost of  managing thousands of extra email accounts for frontline workers or the risk of low adoption rates for expensive tools. 

Blink’s solution to these challenges is what creates our digital front door approach and helps elevate Blink from employee app to employee super app. Here are the three things Blink does differently to help bring frontline organizations into the digital workplace:

1. Solving the identity challenge

Identity and access management is critical for a secure technology stack, and it usually revolves around a work email address. No email is no problem for us, however: Blink can act as an Identity Provider. 

By providing an identity to frontline workers, Blink can integrate with any third-party application that supports the SAML 2.0 authentication standard. 

This allows deskless workers to effortlessly authenticate and have their accounts automatically provisioned on third-party applications—without asking workers to juggle multiple usernames, passwords, and applications.

Extra security can be added to Blink through biometric verification and enforcing minimum OS requirements for access to tools via the Blink Hub.

2. Leveraging existing IAM solutions

For companies who have existing identity access management systems like Okta or Azure, employees can still access third-party tools and systems via Blink while using the existing IAM tools to authenticate. 

By linking directly into relevant sections of the workplace tools that are already part of your identity infrastructure, Blink can create a secure and cohesive experience for your entire workforce.

3. Solving the third-party app access challenge

With Blink Hub acting as the digital front door for third-party tools, employees have a consistent, familiar user interface, even as tools come and go. 

Thanks to deep links between Blink and the third-party tools, workers can focus on their task at hand, such as “Request time off” or “View payslip,” without worrying what application they need to open. Blink handles it all and takes them directly to the action in the third-party app. 

See how the digital front door could benefit your frontline workforce

The goal of the digital front door approach is to make a seamless and efficient experience for workers to interact with the digital workspace. For frontline workers who have historically lacked access to many tools and platforms, Blink flattens the learning curve and helps avoid the frustration and burnout that many of their office-based colleagues have experienced.

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If you’re looking to bring the benefits of the digital workplace to your frontline workforce, sign up for a personalized demo of Blink’s employee super app today. 

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Managing frontline employees is an altogether different task than leading a desk-based team. 

For one, you’re usually working in shift patterns and you might have insufficient tooling to keep you all connected. This connection gap makes it all the harder to navigate the “Great attrition” risks and widespread disengagement that most first-line/frontline managers are faced with.

But we don’t need to linger on the reasons why managing the frontline can be hard. Let’s focus instead on how to do it more effectively.

Because if we can empower first-line managers to better manage their teams, we can help reduce attrition, increase engagement, and improve the employee experience for everyone.

In this guide, we'll discuss your role as a frontline manager, the challenges faced by frontline teams and their managers, and the best practice approaches you can adopt when managing frontline employees.

Understanding the first-line manager role

Frontline managers play a pivotal role in any deskless organization and account for roughly 60% of a company’s management ranks. They are responsible for managing the day-to-day activities of their teams and ensuring that their organization's frontline remains strong and efficient.

Ultimately, the role of a first-line leader is to enable frontline workers to do their jobs effectively. This might include setting objectives, delegating tasks, providing feedback on frontline employee performance, and ultimately driving organizational success. But it also means giving positive and constructive feedback: celebrating a job well done and stepping in to rectify when things aren’t going right.

And yet, first-line managers are often “accidental managers”, too. They might have been promoted to a managerial role because of their subject matter expertise and hands-on experience in the business — but they’ve yet to receive any dedicated management or employee engagement training to prepare them for the job. A large proportion (around 40% based on recent Harvard Business Review research) are first-time managers as well, in the very first year of their leadership journey.

Maybe that’s a description that resonates? And if it is, you’ll also be able to appreciate how that makes the role more difficult.

First-line managers: overworked and under-invested in?

First-line managers can be the hardest working and most undervalued level of management — under pressure from all angles and expected to pick up the slack caused by frontline labor shortages. 

When an organization propels someone into a leadership role with insufficient training and insufficient support, we can hardly be surprised if they struggle to perform. And many first-line managers do: 60% in fact, over their first two years.

Flipping that figure around and helping first-line managers to perform is relatively easy to achieve.

A frontline manager’s potential can be unlocked by:

• Providing them with tools for proper team-wide communication and workforce management
• Investing in management training (particularly around HR-related topics, such as redundancies and employee relations)
• Investing in employee engagement training to help manage and improve team morale
• Alleviating the strain of manual, repetitive tasks to free up their time to better manage their teams

Doing so is in everyone’s best interests. Frontline employees will receive a better and more fulfilling workplace experience which helps them deliver a better quality of service to customers. The impact of this will be felt on the organization’s bottom line, making frontline manager empowerment a business-critical mission for the C-Suite and other leaders.

If you’re a first-line manager, it’s good to know your worth. 

You are in a unique position within the organization — you’re frontline-facing and can act as a touchpoint between frontline workers and your desk-based peers. You can also be the catalyst for better frontline employee engagement and motivation.

Common challenges when managing frontline employees

If you’re facing challenges as a first-line manager, know that you’re not alone. 

There are a number of common issues impacting frontline teams, including:

• Poor communication and engagement
• Attrition and turnover
• Labor shortages
• Unstable service levels and disappointed customers
• Lack of useful tooling
• Lack of training for frontline teams
• Lack of training for first-line managers themselves

Attrition, turnover, and the unavoidable staff shortages that follow can seriously impact the quality of service provided by the frontline workforce. Frontline teams increasingly struggle to cover more tasks with fewer resources — and it’s often the first-line manager who is left racing to fill empty shifts, deliver on tasks, or explain the drop in productivity to other senior management.

High turnover rates can also have a detrimental effect on frontline team morale, as new employees come in and existing ones leave at a rapid rate. Open communication between you and your team — which also means providing fit-for-purpose employee engagement tools and solutions, and employee engagement activities — will be key in helping to build trust and loyalty within the organization.

Finally, frontline managers must effectively advocate for their teams when they are not getting adequate support from executives and training from the business. This may involve having difficult conversations with the C-Suite or presenting frontline engagement data that shows the value of investing in frontline teams.

7 best practices when managing frontline employees

1. Thorough onboarding

It’s important to provide all new team members with a detailed onboarding program. You want to create a sense of community for them and ensure that they know any responsibilities and KPI expectations for the role from the get-go.

All frontline employees should receive adequate training for their specific roles and ensure they understand the requirements of their job. This will be a compliance must-do in many frontline organizations, of course, but even if the role is light on health and safety or legal regulations, you’ll want to take the time to outline the responsibilities clearly. 

Onboarding can be a time-consuming process but it's an early driver of employee engagement, so explore the tools you have available to help lighten the load.

Again, the business case for doing so is easy to sell to decision-makers: the faster you can onboard new joiners, the sooner they can help move the business forward (and the less time and focus you’ll lose on your other essential tasks).

2. Active listening

Listening — and we mean really listening — to your frontline teams is essential for successful frontline management.

It can be difficult for frontline employees to feel heard, as they are often more spread out than desk-based colleagues and have less access to resources and support. As a frontline manager, it is important to ask for, actively listen to, and then share the concerns of your team.

3. Communicate across the board

Frontline teams have a unique brief when it comes to internal communications, and there aren’t too many tools that are really fit for purpose.

Having access to a mobile-first frontline employee app can help keep everyone in the organization connected. As a first-line manager, you can lead by example — posting and commenting on company updates, messaging frontline employees directly and within groups, as well as making sure that senior leaders are seeing what’s being shared.

By prioritizing communication with your frontline employees, you can ensure they always feel informed, appreciated, and engaged — no matter how infrequently you see them face to face.

4. Support and pastoral care

Management support is key for each team member to feel valued and to keep morale high knowing that their supervisor has their back. This can be done through regular check-ins, providing tailored resources for their development, and actively listening to — and actioning — their feedback for the business.

Empowering your frontline workforce with the support of intuitive scheduling solutions and the autonomy to manage their own workloads can also help them feel valued and give them a sense of responsibility.

Finally, providing instant access to mental health resources will enable employees to feel safer in the work environment, and more comfortable in approaching their manager with any issues they may have.

A TikTok video showing a restaurant manager comforting a tearful employee sparked a big conversation about pastoral care for frontline teams. You will find an approach that feels comfortable and beneficial for you and the people you work with every day.

5. Professional development

Many frontline workers feel that they do not receive the same access to career advancement opportunities as their desk-based colleagues. This can leave frontline staff feeling undervalued and, unsurprisingly, employee motivation starts to dwindle.

Professional development is key for frontline employees. Frontline managers know what is expected of them, and what it takes to be successful in the role. If you see those characteristics in someone else, develop them. This might mean connecting them with development opportunities, recommending them for promotion or training, as well as checking that your frontline staff are happy with their career development via ongoing employee surveys.

By investing in your frontline team’s growth, you can ensure that their skills are kept up to date, increasing their confidence and improving their job satisfaction.

6. Reward hard work and commitment

It’s essential to provide frontline employees with tangible rewards for their hard work and dedication, just as you would your desk-based staff. Not seeing your deskless employees every day doesn’t equal forgetting about their contributions to your company — that’s something you may need to remind desk-based senior leaders.

Rewarding your frontline can be done in a variety of ways: bonus pay, gift cards, lunch vouchers, or even just a public shoutout across the company. This helps to show appreciation for their efforts and encourages them to continue striving for excellence. It also allows you to boost employee morale and create a positive working environment.

While rewarding great work is important, in the current economic climate, businesses don't always have the funds to pay frontline workers more. That's why reward and recognition should always go hand-in-hand.

7. Recognize team and individual achievements

Employee recognition, small or large, is crucial for motivating and inspiring team members. 

Showing appreciation is a great way to boost morale and create a positive working environment. Recognizing employees can come in various forms such as verbal praise, recognition in meetings, and virtual employee recognition or Kudos.

If someone has dealt with a difficult customer or situation well, recognize this. If someone has worked extra hard to ensure quality of service, recognize this. Acknowledging great work can help empower employees and make them feel appreciated for their efforts. It’ll also make them more likely to perform that way again.

To retain a frontline worker and enable them to become a valuable asset to your organization, you need to ensure their efforts are recognized. By following this advice, you can show them that their hard work is appreciated and foster an environment of engagement and success.

Expert tips from frontline managers

Healthcare ops expert and former President of Administrative Operations at Elara Caring, Ian Gordon, has some key insights for us on the topic of engaging with frontline employees.

Here are just a few of his expert tips for navigating frontline management and engaging your deskless workforce:

• Create bi-directional communication: Communicating issues is a team effort. It starts with the CEO and runs the full way through to the frontline. Everybody has to own it
  
• Redeploy resources to the frontline: Increasing investments into the skills and capabilities of your frontline can be a true differentiator in the marketplace. It is also a good reason for your frontline to feel appreciated and invested in. Wondering where this extra budget will come from? If you can help retain employees with training and development, then you won’t need to spend so much on continuous recruitment
  
• The right tech: Being a frontline worker, you can’t spend a lot of time signing in and navigating complex tech. Having hub-based access to all-inclusive and easy-to-navigate information can really be a benefit to employees
  

Keeping frontline employees engaged is a key part of running a successful business.

Strategies for employee engagement and retention should cover the seven tips mentioned above. As well as providing accessible resources, frequent rewards and recognition, and implementing tailored technology solutions, you can foster an environment of engagement that will help to retain your frontline workers and enable them to become valuable assets for the organization.

Remember: investing in the growth of your frontline team is essential for success. With the right tools and support in place, you can create an environment of engagement in which everyone feels able to thrive.

Blink. And you’ve got a hotline to the frontline.

https://player.vimeo.com/video/723578311?h=c37bdbcb8b

Blink's industry-leading frontline app helps you take three simple steps to transform your frontline management.

1. Enable: Give your frontline the tools, information, and inspiration they need to go above and beyond.
2. Engage: Give your frontline instant access to the news, people, and information they need to feel part of the team.
3. Understand: Use data and insights you need to make the best decisions for your frontline team.

With our one-stop solution, you can get rid of complex and outdated processes that are blocking your frontline's satisfaction — and their success. With Blink, you can finally empower your frontline with the tools they need to succeed.

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The last few years brought a storm of change to the HR industry. Artificial Intelligence. The gig economy. And more recently, a global pandemic has altered our reality and redefined workflows. 

While Covid-19 has forced us to make many temporary adjustments to the way we live and work, not every new development is short-lived. There has been an influx of new trends that are here to stay.

These innovations have pushed us to view different areas of the HR function from a new perspective. And they have made us wonder: What’s in store for the future? What are the developments that will transform HR for good? Which trends will shape the new reality of work?

Read on for answers. In this post, we take a look at the top HR trends in 2021 for frontline business and HR leaders to take into account as they prepare for what’s to come. 

Top HR trends for 2022

Designing work for frontline employees’ well-being 

The line between work and home life has been blurring for some time, but the pandemic has all but erased it for many employees. In response, HR leaders have shifted from promoting work-life balance to pushing well-being into the work itself.

As per the 2020 Hartford’s Future of Benefits Study, workers are now demanding benefits like hospital indemnity insurance, additional paid time off, and employee assistance programs.

Companies, on their part, are focusing on online experiences that improve employees’ health. These include virtual team-building events, yoga and fitness sessions, and mindfulness classes, and so on. 

So organizations that thrive beyond 2021 are going to be those that integrate health-related initiatives into the design of work. This will be done at the individual, team, and organizational levels to create an environment in which employees are at peak health. 

Reskilling to unlock frontline worker potential 

During Covid, many organizations struggled to retain employees because of financial problems, sick leave, or losing workers to the virus. So managers called on remaining employees to expand their roles and fill the gaps left by their coworkers. And like the Spartans, employees rose to the challenge. 

Workers’ resourcefulness and agency in these hard times have shown that they can learn and contribute in unexpected ways. And in doing so, they have positioned their organizations to thrive in the long term.

So employee reskilling is another important trend to watch out for. According to a recent Udemy survey, the demand for building employee skills grew by 38% in 2020. The consulting company PricewaterhouseCoopers (PwC) illustrates this trend. It invested $3 billion in the learning and development of employees who have stayed with the business for at least 3 years. This suggests that reskilling is a lean and sustainable way to strengthen your workforce. 

Building 'Superteams' 

Organizations have been using ‘teaming’ (setting up a temporary team of people who aren’t familiar with each other) as a survival strategy to counter the impact of Covid-19. Many leaders have now begun to realize teaming as an opportunity to form “superteams.” 

Coined by Thomas Malone, the term ‘superteam’ refers to the pairing of people with technology such as artificial intelligence (AI) and robotics, to rethink workflows and get faster outcomes. 

The strategy of turning teams into superteams is still in its infancy, as many companies still see technology from a limited viewpoint — more as a tool than a team member. 

According to Deloitte’s 2021 Global Human Capital Trends report, only 16% of executive-level leaders said that they plan to transform work by combining humans and machines.

But the trend is expected to accelerate, with organizations shifting to this new mindset and strategy in a strong position to realize the untapped potential it offers to drive growth and handle uncertainty. Making sure you have the right employee experience software, and the right tech stack is vital.

Rethinking governance of workforce strategies 

Covid-19 has opened our eyes to the fact that using data on your workforce’s current state to determine employee strategies is not enough. Relying solely on the metrics showing the workforce’s present situation is risky because it limits a company’s potential to survive drastic changes. This applies to all strategies, from staffing levels to employee retention. 

Some organizations are shifting their approach from strategizing for likely, minor events to planning for the unexpected. 17% of HR executives say that their companies plan to focus on the occurrence of unlikely, high-impact events, as opposed to 6% before the pandemic. 

Companies that want to handle change with confidence must address questions that force them to look into the future. It’s forward-looking insights that will help businesses accomplish new milestones. 

Shifting from managing employees to re-architecting work 

Covid-19 has positioned HR as a prominent part of surviving a crisis. And the good news is that HR has lived up to this new standard, gaining more credibility as a result. 

A survey by Deloitte has shown that both HR and business leaders are now more certain of HR’s ability to tackle future challenges. 

This creates an opportunity for HR departments to leverage their new position and transform their role from that of managing employees to re-architecting work. 

HR leaders can make the most of this by taking charge of reimagining both the workforce and the workplace to ensure future success.

The survey also found that 61% of business and HR executives are planning to reimagine work in the next one to three years. This would mean:

• Prioritizing outcomes over outputs 
• Focusing on building superteams that combine human and technological capabilities
• Managing the cultural and leadership changes that arise from the new approach to work

As a result, HR trends and goals will align better with business objectives. And HR will need to work closely with other departments to shape the new architecture of work. 

Conclusion

These HR trends show the future holds both big opportunities and tough challenges for HR and business leaders. All this is pushing HR professionals to search for and leverage innovative technologies to improve employee productivity and engagement.  

In the near future, AI-based predictive and automation technologies are likely to improve all the areas under the HR function, including talent acquisition, workforce analytics, and reskilling of employees. All these ultimately help HRs role in employee engagement.

So use these trends to anticipate new developments in the human resource field, and to inform your business processes moving forward. It will give you a solid foundation to not just survive but thrive in the face of upcoming changes. 

Boston, MA — May 18th, 2026 — Blink, the leading employee experience platform for frontline workforces, today announced it has raised $17 million in funding from Enlightened Hospitality Investments (EHI), the growth equity fund affiliated with Danny Meyer’s Union Square Hospitality Group (USHG). Blink also announced a new global partnership with Shake Shack following a successful integration of its workforce management solutions.

As restaurants – and frontline-driven industries more broadly – continue to navigate high employee turnover, margin pressure, and an increasingly complex operating environment, Blink is helping organizations address some of their most persistent workforce challenges. By improving employee communication and engagement, Blink enables teams to stay connected, informed, and aligned – driving higher staff satisfaction, reducing turnover, and increasing overall productivity. Blink’s frontline workforce solutions empower employees to access critical company information, tools and communicate seamlessly across teams, from corporate to frontline staff, all in one unified platform. In 2025, adoption of Blink’s self-service employee tools, which enable team members to swap shifts, access pay stubs, and have more agency over their work, grew 300% year over year, and employees opened the Blink app seven times a day on average to stay informed, efficient, and connected.

“We are excited to partner with Danny and the EHI team and believe that their commitment to delivering Enlightened Hospitality is more relevant now than ever,” said Sean Nolan, Founder & CEO of Blink. “We also are thrilled to launch with Shake Shack, an industry leader who shares our commitment to a strong corporate culture that begins on the restaurant floor.  As we embark on this next chapter of growth, we look forward to partnering with forward thinking brands who are empowering their people to win in this competitive market”

Blink will use the funds to invest in its product and engineering teams and drive continued innovation across its AI-first platform, while also accelerating its go-to-market strategy to reach more customers across the hospitality industry and beyond.

“I have always believed that Enlightened Hospitality – the ethos that when you take care of your people, your people take care of your customers – is how to create sustaining success in any business" said Danny Meyer, Co-Founder and Managing Partner of Enlightened Hospitality Investments and Founder of Union Square Hospitality Group. "Blink’s technology puts people first by making sure team members are equipped and supported so they can, in turn, deliver their very best. Blink’s smart technology will help shape the future of restaurants." 

Blink IQ, the company’s AI workforce insights platform, gives management real-time insight into trends such as workforce feedback, productivity, sentiment, and turnover to help companies identify issues early, take action fast, and improve both engagement and operational performance.

“At Shake Shack, everything starts with our people. The energy in our Shacks and the Enlightened Hospitality our teams bring to life each day are what make us special,” said Luke DeRouen, Chief Communications Officer at Shake Shack. “As we continue to grow, we are focused on giving our teams simple tools that keep them informed, connected, and engaged. Blink will help us do exactly that, enabling a more connected and consistent experience across our Support Center and Shack teams.”  

Blink works with some of the world’s most recognized hospitality brands across the restaurant and hotel industry and continues to expand across verticals, including retail, transportation, healthcare, manufacturing, and logistics. In 2025 alone, the company added over 700,000 users in the hospitality sector.

By centering the platform on the employee experience, Blink helps restaurants streamline operations, strengthen culture, boost retention, and elevate every guest experience. To learn more about Blink, visit www.joinblink.com.

To learn more about this partnership, read the announcement on Business Wire and Kristen Hawley’s exclusive coverage in Expedite here.
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About Blink

Blink is the mobile-first employee experience platform that connects your people, systems, and culture in one super-app. It bridges the digital divide between deskless and desk-based workers, supercharging employee communication and engagement at industry-leading companies like Shake Shack, McDonald’s, Domino’s, Booking.com, Dollar Tree, Nokia, easyJet, JD Sports, Carrefour, and Stagecoach. Blink is the top-rated Employee Communications Application on Gartner Peer Insights and a Leader in the G2 Grid for Best Employee Engagement Software. Learn more at joinblink.com.

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About Enlightened Hospitality Investments (EHI)

Enlightened Hospitality Investments (EHI) is a value-added strategic growth equity firm affiliated with Danny Meyer’s Union Square Hospitality Group (USHG). The firm was formed to leverage the brands, businesses and team at USHG to identify and invest in scalable businesses with proven category leadership and a commitment to building an employee, customer and community-focused culture. EHI partners with portfolio companies to provide strategic direction, operational experience, increased visibility and access to relationships to drive growth with our portfolio partners. EHI manages over $550M of committed capital and primarily focuses on hospitality and related technology businesses, but will also invest in other hospitality-related companies that share an employee, customer and community-focused culture.