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Food for thought: A front of house to greet your frontline

From the leaders who backed it to the drivers who embraced it, this is what it looks like when a company genuinely invests in its people.

Adam Gothelf
Published:
June 18, 2026
Last updated:
June 18, 2026
Food for thought: A front of house to greet your frontline

Last year, Blink started working with First Bus to connect their entire workforce in one place: drivers, engineers, managers and corporate functions. Most of whom don't sit at a desk, don't have corporate email, and historically haven't had much of a digital relationship with their employer at all.

What made this project interesting was that we weren't coming in solely to implement Blink. First Bus was already mid-way through a Workday transformation programme and Blink was to become a key part of it. 

There was a reason for that. By the time we came in, nearly every major bus operator in the UK was already running Blink, so this wasn't an untested bet for a frontline workforce. And Blink and Workday already work closely, technically and in the way the two are delivered, which on this programme meant working alongside LACE and Kainos, the partners building Workday itself.

Implementing Blink is not just about getting the product ready for go-live, the configurations, the integrations, the complications. Getting a deskless workforce to actually use a new system means understanding how they spend their day, what they'll bother picking up their phone for, and what they'll ignore. As an implementation manager at Blink that is absolutely central to the role. 

Implementing Workday is a different beast. The scope, the build, the resources required, the timelines and the complexity can be challenging. Workday is a profoundly capable product. It's the source of truth for employee data, learning, payslips and far more. The bedrock other employee experiences get built on top of. If an organisation were a restaurant, Workday is the kitchen. And to build the kitchen, you need to hire the chefs, design the menu, spec the equipment, and that’s before you’ve even prepared a single dish. It’s a big task, but an operational kitchen doesn’t equal a fully functioning restaurant. The food can be extraordinary, but if nobody's there to take the order, explain the menu, and bring it to the table, your frontline workers are just standing outside with their tummies rumbling, no idea there's gourmet grub just around the corner.

Blink is the front of house. The experience layer that makes the kitchen work for everyone.

Greeting the guests

Getting any product into the hands of a deskless workforce is a challenge and being on the ground for this kind of launch really matters. This change initiative succeeded through a high-level partnership involving Blink, the transformation and communications units at First Bus, HR and Payroll experts LACE Partners, and Kainos, who managed the technical implementation of Workday. Teams went into the depots in-person on launch day to help people get set up. Union briefings ran region by region in the months beforehand, and in the run-up to go-live the message went out everywhere people would see it: notice boards, team meetings, and on digital signage in depots.  Everyone understood this couldn't be handled with an email and that proper preparation for launch was pivotal to success.

A table for 14,000 

Blink and Workday launched together to everyone at First Bus. One front door for everything: driver duties, team communications, and Workday sitting inside it alongside the rest. Frontline colleagues didn't need to understand what Workday was or find their way into it separately. They downloaded one app, and it was all there. And it was theirs. What showed up was shaped by their role, their location, their shifts, all pulled from Workday in the background without anyone needing to go looking for it. 

Which is just as well, because for many of them, if you'd said "we're launching Workday", the honest response would have been "What? But I've already had six work days this week." The name meant nothing to a bus driver. What mattered was whether it was worth opening.

Before, getting hold of a basic document meant calling the depot office and waiting. Now it's easily found in the app.

A tailor-made menu

Transformation programmes often shift. Timelines move, scope changes, things that were supposed to be in phase one end up in phase two. At First Bus, the payroll project was delayed; giving the frontline access to their payslips through the app on day one was not going to happen. In a standalone Workday rollout, removing one of the key incentives for a frontline worker to open Workday at least once a month, is a real problem. 

However, everything carried on with a few minor tweaks to the menu. The Blink Hub contained a shortcut to the pre-existing payroll provider, and a lighter version of Workday was launched with careers and learning as the key frontline use cases. First Bus achieved 80% user activation on Blink within the first week, with the majority of them accessing Workday.

Now for the main course

First Bus now has Blink adoption over 90% and Workday embedded across the workforce. But that's just the starter and there’s more on the Workday menu coming soon. Payslips, mandatory learning notifications and actionable nudges will land inside the app the workforce already opens every day. With employees opening Blink over 4.5 times a day, there’s no need to resource at ground zero for another transformation programme. No need for posters in the depot canteen or more boots on the ground. A feed post campaign, a short explainer video in the hub and an FAQs Page, and the Workday potential is unlocked.

That's what getting everyone looking in the right direction actually buys you. Not just a successful go-live, but the ability to keep adding value without having to  find the resource and rebuild the case for change every time.

Every Workday programme faces timeline pressure, scope changes, and the harder problem of reaching people on the frontline. The kitchen will always be complex. But if you build the front of house properly from day one, everything that comes out of it lands easier, lands faster, and keeps people coming back.

If there's one thing I'd take into the next programme, it's that every frontline rollout needs a personalised menu to give everyone a reason to open the app without being told to. Curate that, serve it well, and every other dish feels like part of their menu.

Because front of house isn't a nice-to-have, it's what turns a kitchen into a restaurant.

{{first-bus-launch="/callouts"}}

Last year, Blink started working with First Bus to connect their entire workforce in one place: drivers, engineers, managers and corporate functions. Most of whom don't sit at a desk, don't have corporate email, and historically haven't had much of a digital relationship with their employer at all.

What made this project interesting was that we weren't coming in solely to implement Blink. First Bus was already mid-way through a Workday transformation programme and Blink was to become a key part of it. 

There was a reason for that. By the time we came in, nearly every major bus operator in the UK was already running Blink, so this wasn't an untested bet for a frontline workforce. And Blink and Workday already work closely, technically and in the way the two are delivered, which on this programme meant working alongside LACE and Kainos, the partners building Workday itself.

Implementing Blink is not just about getting the product ready for go-live, the configurations, the integrations, the complications. Getting a deskless workforce to actually use a new system means understanding how they spend their day, what they'll bother picking up their phone for, and what they'll ignore. As an implementation manager at Blink that is absolutely central to the role. 

Implementing Workday is a different beast. The scope, the build, the resources required, the timelines and the complexity can be challenging. Workday is a profoundly capable product. It's the source of truth for employee data, learning, payslips and far more. The bedrock other employee experiences get built on top of. If an organisation were a restaurant, Workday is the kitchen. And to build the kitchen, you need to hire the chefs, design the menu, spec the equipment, and that’s before you’ve even prepared a single dish. It’s a big task, but an operational kitchen doesn’t equal a fully functioning restaurant. The food can be extraordinary, but if nobody's there to take the order, explain the menu, and bring it to the table, your frontline workers are just standing outside with their tummies rumbling, no idea there's gourmet grub just around the corner.

Blink is the front of house. The experience layer that makes the kitchen work for everyone.

Greeting the guests

Getting any product into the hands of a deskless workforce is a challenge and being on the ground for this kind of launch really matters. This change initiative succeeded through a high-level partnership involving Blink, the transformation and communications units at First Bus, HR and Payroll experts LACE Partners, and Kainos, who managed the technical implementation of Workday. Teams went into the depots in-person on launch day to help people get set up. Union briefings ran region by region in the months beforehand, and in the run-up to go-live the message went out everywhere people would see it: notice boards, team meetings, and on digital signage in depots.  Everyone understood this couldn't be handled with an email and that proper preparation for launch was pivotal to success.

A table for 14,000 

Blink and Workday launched together to everyone at First Bus. One front door for everything: driver duties, team communications, and Workday sitting inside it alongside the rest. Frontline colleagues didn't need to understand what Workday was or find their way into it separately. They downloaded one app, and it was all there. And it was theirs. What showed up was shaped by their role, their location, their shifts, all pulled from Workday in the background without anyone needing to go looking for it. 

Which is just as well, because for many of them, if you'd said "we're launching Workday", the honest response would have been "What? But I've already had six work days this week." The name meant nothing to a bus driver. What mattered was whether it was worth opening.

Before, getting hold of a basic document meant calling the depot office and waiting. Now it's easily found in the app.

A tailor-made menu

Transformation programmes often shift. Timelines move, scope changes, things that were supposed to be in phase one end up in phase two. At First Bus, the payroll project was delayed; giving the frontline access to their payslips through the app on day one was not going to happen. In a standalone Workday rollout, removing one of the key incentives for a frontline worker to open Workday at least once a month, is a real problem. 

However, everything carried on with a few minor tweaks to the menu. The Blink Hub contained a shortcut to the pre-existing payroll provider, and a lighter version of Workday was launched with careers and learning as the key frontline use cases. First Bus achieved 80% user activation on Blink within the first week, with the majority of them accessing Workday.

Now for the main course

First Bus now has Blink adoption over 90% and Workday embedded across the workforce. But that's just the starter and there’s more on the Workday menu coming soon. Payslips, mandatory learning notifications and actionable nudges will land inside the app the workforce already opens every day. With employees opening Blink over 4.5 times a day, there’s no need to resource at ground zero for another transformation programme. No need for posters in the depot canteen or more boots on the ground. A feed post campaign, a short explainer video in the hub and an FAQs Page, and the Workday potential is unlocked.

That's what getting everyone looking in the right direction actually buys you. Not just a successful go-live, but the ability to keep adding value without having to  find the resource and rebuild the case for change every time.

Every Workday programme faces timeline pressure, scope changes, and the harder problem of reaching people on the frontline. The kitchen will always be complex. But if you build the front of house properly from day one, everything that comes out of it lands easier, lands faster, and keeps people coming back.

If there's one thing I'd take into the next programme, it's that every frontline rollout needs a personalised menu to give everyone a reason to open the app without being told to. Curate that, serve it well, and every other dish feels like part of their menu.

Because front of house isn't a nice-to-have, it's what turns a kitchen into a restaurant.

{{first-bus-launch="/callouts"}}

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