Meet Jamie Welland

Demand for home health aides is higher than ever. The job outlook for home health and personal care aides is projected to be 25% between 2021 and 2031 — meaning that, as a workforce, home health and personal care is expected to grow an incredible 20 percentage points more versus other industries.

This poses a significant challenge for home health care providers, not just in recruiting enough carers to answer to demand but in retaining these staff members as well.

The Great Resignation, high employee turnover, and decreasing job satisfaction are all impacting home health organizations in line with the wider healthcare industry. Tackling these issues starts with addressing the factors that cause them in the first place.

In this guide, we'll walk you through the numerous different factors that can influence employee retention, before diving into exactly how to increase employee retention in home health care.

If you're an HR or Operations leader in a home health care organization, keep reading to learn how you can successfully retain your valuable employees — and improve patient care and business outcomes in the process.

What causes attrition in healthcare?

Staff turnover is a natural and necessary process in all healthcare organizations. However, when turnover reaches high levels it can have a detrimental effect on the quality of care as well as being costly. And it's high levels that we're seeing.

The turnover rate for US-based home care aides sits at 35.42%, and a report from Skills for Care in the UK found a turnover rate of 29% for directly employed staff (almost double the cross-industry average).

Further problems arise when employees leave not only the organization but the health workforce itself.

By understanding and addressing employee retention and the factors that drive it, home health and personal care leaders can minimize staff attrition and the associated impact on cost of, and quality of, patient care.

While there are a number of factors at play here, Health Professional Mobility in a Changing Europe divides the organizational factors affecting retention into three main categories: 

1. Employment quality
2. Work quality 
3. Organizational quality

Below, we’ll take a closer look at each of these three dimensions and how they affect retention, before diving into actionable initiatives leading to improving employee retention throughout your home health organization.

What's important to remember is that each of these factors overlaps to create engaging, positive employee experiences and ensure retention. It's not a case of nailing just one of these categories but creating meaningful change in all three.

1. Employment quality

Employment quality is a key factor in retention and includes aspects like pay and benefits, job security, and working conditions. Other elements of employment quality relate to home health workers having direct lines of communication with their employer and being able to swap and fill shifts easily in order to support the work-life balance they seek.

Getting employment quality right is a particular challenge for home health and personal care organizations. For one, home health co-workers are typically more distributed than other healthcare teams. These are employees who leave their homes in the morning to visit patients at their homes and may rarely, or never, even step foot in a shared office or HQ.

And yet, home health organizations cannot deprioritize employee quality conditions — they can't settle for simply paying staff more in order to boost retention, as many have tried to do. As Gartner states:

"Monetary compensation is important for surviving, but deeper relationships, a strong sense of community, and purpose-driven work are essential to thriving."

That leads us to the concepts of work and organizational quality...

2. Work quality

Work quality includes the levels of responsibility, autonomy, and stress experienced in the workplace. 

Without going into any more detail than that, it quickly becomes clear how essential work quality is for healthcare workers. Few roles carry such a degree of responsibility and demand as much from employees. The scope for stressful situations is limitless — and to make matters worse, home health aides often feel isolated from the rest of their co-workers and the organization at large, meaning that when they start to feel stressed they have no one to turn to for support.

Work quality also relates to the technology provided to health professionals to help them succeed in their roles. With 52% of frontline workers claiming they'd leave their job over tech tools, it’s clear to see the impact that the right workplace technology has on work quality and employee retention.

3. Organizational quality

Organizational quality also impacts employee retention: the culture of the organization and the way that employees are managed and rewarded (or not) all play a key role here. Organizational quality can also refer to levels of organizational innovation, such as improvement programs or digitization initiatives.

Blink research shows that health and care workers overwhelmingly feel unheard and undervalued in their organizations. Unsurprisingly, the same research showed 50% are considering leaving, or have recently left, their jobs. 

Simply put, organizations with a positive culture, good management practices, and fair reward systems are more likely to retain their employees. On the other hand, companies with poor organizational quality are far more likely to experience high levels of turnover.

7 ways to increase employee retention in home health care

Turning attrition trends around is a big task. Businesses need to think bigger than compensation and make bigger commitments to the overall employee experience.

All roles in health and personal care must get the status and respect they deserve. But how can you, as business and HR leaders, provide that? 

1. Collect and analyze data

Up-to-date workforce data should be at the center of an effective retention strategy, helping you better target your employment, work, and organizational quality improvements. By collecting and analyzing data and identifying trends in your home health workforce, you can identify the starting point for your activities.

Understanding the profile of your workforce will help you to assess the risk points and ensure that retention issues affecting particular groups are addressed. For example, are retention issues organization-wide or specific to certain staff groups, demographics, departments, or teams?

For a home health provider, this will likely include looking at retention rates between carers employed directly by your organization vs agency staff vs workers brought in through other schemes like CDPAP. Carers indirectly employed by your organization might feel less connected to the company mission and vision — failing to meet their organizational quality needs as a result.

Getting to know the drivers of employee turnover, and who they impact in your specific organization, can help you create targeted initiatives to improve retention. If the data shows heavy attrition after 30 or 60 days, you might focus on creating an effective, engaging onboarding program to help new hires hit the ground running.

Making it happen

One way to improve employee retention is through the use of regular Employee Pulse Surveys. By conducting regular pulse surveys, you can ensure that you have a constant understanding of how your employees feel about their work. 

This will help you address any potential retention issues before they become a major problem or spiral into quiet quitting. Additionally, pulse surveys can help to improve employee engagement and job satisfaction, which can lead to improved retention rates.

You can also use tools like Blink’s Frontline Intelligence feature to collect and analyze critical employee engagement data and metrics, helping you to understand exactly where your healthcare workforce is feeling unengaged and unsatisfied.

2. Offer relevant training and development opportunities

Healthcare organizations that offer relevant training and professional development are more likely to retain their most valuable employees. It cannot be underestimated how valued and invested in healthcare workers will feel when their skills are being developed and their careers are progressing.

This answers to all of the three factors explored:

• Employment quality (as it opens the doors to higher pay)
• Work quality (through professional development)
• and organizational quality (as it creates a culture of progress and support)

Making it happen

Training and development programs for home health and personal care workers might include formal training programs, such as classroom-based learning or online courses. It might also include more customized opportunities, such as one-on-one mentoring or job shadowing.

What's essential to identify, however, is how these programs will be delivered. Technology will be crucial to bridge the gap between HQ and home health aides.

3. Lighten the load

An increasing number of health and care workers are struggling to balance the demands of their job with other aspects of their life, such as parenting or caring responsibilities. This often leads to stress and burnout; an early indicator of disengagement, and ultimately attrition. In some instances, burnout in healthcare staff has also been linked to medical errors and patient safety incidents.

To improve retention in healthcare, organizations must commit to creating a working environment where employees feel supported by their home health co-workers and managers — even if they rarely see them face-to-face — and are not overburdened with inflexible workloads.

Making it happen

Organizations can take a number of steps to lighten a home health worker's cognitive load:

• Providing more resources to team members and managers in a mobile and easy-to-access Hub for on-the-go support
• Implementing intuitive scheduling solutions and shift-swapping tools that can be used for real-time coordination and employee flexibility
• Encouraging work-life balance through a culture of peer support, so that co-workers can easily tap into the knowledge and experience of their peers

4. Consistent communication

Another factor that often impacts your employment quality is the consistency of your communication. Consistent two-way communication is essential for lasting relationships — and it can be one of your most powerful tools for encouraging employee retention.

Blink's research found that close to one-fifth of frontline workers don’t receive relevant communications from their organization. Organizations can create a sense of community and trust among their staff to minimize attrition by ensuring that all employees:

• Receive updates relevant to them
• Are part of the right team chats
• Can easily share their ideas and concerns

You can also use regular communication to obtain direct insight into how specific healthcare workers or teams are feeling about their work. This can help you to identify retention issues and create targeted interventions as needed.

Making it happen

Effective communication needs to be tailored to the specific needs of different staff groups. For home health and personal care aides, it will undoubtedly be about regular mobile updates and using Feed and Chat features to create energy and enthusiasm among your distributed workforce.

Read how Blink helped solve a million-dollar communication challenge for the home health organization, Elara Caring. Through deploying a number of transformative digital initiatives through Blink, 95% of Elara Caring's personal care, home health, and hospice care workers now feel more connected to the organization.

5. Focus on employee engagement

Employee engagement can be a powerful tool for improving retention, as it has been linked to higher levels of satisfaction and commitment among workers.

Healthcare organizations can create a work quality that is more attractive to top performers by getting to know the latest employee engagement trends, providing the right digital tools for key workers to engage intuitively, and regularly assessing the effectiveness of their efforts.

Engaging employees ultimately retains them.

Additionally, research by HBR shows that higher employee engagement levels can lead to a number of improved outcomes, not just retention. These include care costs (including legal action taken by a patient against a provider for negligent complications) and treatment effectiveness and patient outcomes (measured by the rate patients are readmitted).

Making it happen

To increase employee engagement, healthcare organizations should focus on creating a culture that values the opinions and input of employees. This might include activities like surveys or direct feedback, regular communications from leadership, and targeted recognition programs.

One transformative way to improve employee engagement in your healthcare organization is to pave the way with Blink, the powerful mobile employee engagement app that frontline workers love. With a suite of features perfect for healthcare, Blink will help you create a culture of engagement and retention in your organization.

6. Real recognition 

Recognition is fundamental to improving employee retention. The employers' organization for the UK's National Health System states:

"Meaningful recognition can help to motivate and retain our NHS people. Setting in place a holistic reward package, which is relevant to staff needs, can be key to ensuring your organization, and the wider NHS, retains its staff."

But recognition is more than a pat on the back. Driving real recognition for employees needs to be an ongoing, holistic process that inspires your healthcare workforce to feel valued, motivated, and connected to the company. 

Making it happen

While some companies may view the idea of regular rewards or incentives as impractical, Blink is a mobile employee recognition solution that makes it easy to provide targeted and consistent recognition to specific individuals or teams.

With features like real-time feedback, team and group chatting, and, of course, Employee Recognition, your healthcare organization can unlock the power of recognition as a retention tool. And with its wider suite of handy features, Blink is the perfect way to engage employees in your healthcare organization and help you retain talent.

7. Listen and action feedback

Over a third (35%) of frontline healthcare workers feel that their feedback will not be acted on by their organization. Unsurprisingly, half of frontline healthcare staff have changed or considered changing their job.

"By taking the time to listen and communicate, we can create a better and more supportive environment within healthcare," says Sean Nolan, CEO at Blink.

Through more effective communication, leaders feel more connected to their frontline, and frontline employees feel valued and listened to. This results in higher retention, increased productivity, and better two-way conversations.

Making healthcare workers feel heard needs to be a priority for any healthcare organization. By listening to their feedback and acting on it, you will be able to create a more supportive workplace culture that retains top talent — leading to reduced costs associated with employee turnover.

Making it happen

To effectively ensure your team is heard and their feedback is acted on, you need the right tech to manage it all smoothly. With the Blink employee app, you can listen to your employees and act on their feedback in real time, meaning they won't feel ignored or undervalued.

By using the powerful features of Blink, you can help create a culture where frontline workers feel heard and respected while focusing on:

• Encouraging two-way feedback through regular surveys and communications from leadership
• Ensuring feedback is acted on and implemented into business processes, updating employees on the progress of their feedback so they know they’re being heard
• Integrating your mobile app with workplace technologies like HR systems, payroll platforms, and more, to streamline the employee experience and implement feedback effectively across your organization

Your home health employee retention checklist

• Collect and analyze data - Gathered by regular Employee Pulse Surveys and Frontline Intelligence data
• Offer relevant training and development opportunities - Formal training programs, customized development pathways
• Lighten the load - Easy-to-access Hub for on-the-go support, intuitive scheduling and shift-swapping solutions
• Consistent communication - Team and 1:1 Secure Chats, regular and relevant mobile updates
• Focus on employee engagement - A powerful Employee Engagement App
• Real recognition - Rewards programs, Employee Recognition, Feed shoutouts
• Listen and action feedback - Regularly collect and act on feedback, update employees on actions taken

Retention next steps

Blink is the industry-leading frontline engagement app that connects management and frontline teams to build stronger organizations. With a proven adoption rate of 92% in care sectors, it’s never been this easy to unify the frontline. At Blink, we believe in empowering frontline organizations by helping you enable, engage and understand your workforce.

Our app provides a host of features that support employee retention in home health, such as employee surveys, polls, secure team and group chats and channels, employee recognition, and healthcare-friendly HR tools.

By using the app effectively, you will be able to create a culture where employees are engaged and respected – ultimately reducing employee turnover costs and driving employee retention up. We are experts in frontline engagement and retention and would love to help you achieve your goals.

Get started today

‘As leaders, we should be measuring engagement in everything we do’ 

– Simon White, VP People at Blink

Frontline leaders have long been searching for the most effective way to engage their deskless workforce. From Employee Resource Groups (ERGs) and Learning & Development initiatives, to intranets and Enterprise Social Networks (ESNs), they've tried a variety of approaches with varying levels of success.

This has led to a Frontline Gap, an issue that many organizations, especially those with deskless employees, face. It is a void where initiatives fail to have their intended impact due to a lack of engagement from workers. 

To bridge this gap, employers must look beyond traditional methods such as ERGs and ESNs, and instead focus on using employee engagement surveys to connect directly with the needs of their deskless staff.

Frontline workers are looking for a faster, more efficient, and more useful way to do their jobs, while leaders want to bridge the Frontline Gap and connect with their deskless staff. To be able to achieve these goals, employee engagement surveys can help employers achieve direct conversations with frontline workers and understand the needs of their employees.

By taking a proactive approach to employee engagement and using pulse surveys to directly and regularly connect with deskless employees, organizations can begin to close the Frontline Gap, identify engagement challenges and create a more productive, cohesive, and engaged workforce.

Employee engagement surveys can provide valuable insights into how employees feel about their work environment, job satisfaction, team dynamics and so much more. In this guide, we'll take a brief look at why frontline leaders should conduct employee engagement surveys as a regular practice, before diving into our step-by-step guide on how to conduct your first employee engagement survey the right way.

Why employee engagement surveys are important

The solution to bridging the Frontline Gap lies in approaching frontline engagement as something that is earned, rather than simply expecting it from employees. Instead of relying on traditional methods such as ERGs and ESNs to increase engagement, employers must focus on creating an environment where workers feel truly valued and respected.

The first step towards this lies within employee engagement surveys.

Employee engagement surveys are an important tool for frontline leaders to measure engagement and understand the feelings of their deskless employees. While ERGs and ESNs can provide a good foundation for engagement, taking proactive steps to directly connect with your team is essential in order to create a productive and cohesive environment.

As businesses today are operating in an increasingly competitive hiring market, salaries and benefits are becoming more expensive and difficult to manage. With no visibility into what is going right or wrong, employers are left in the dark as to why their staff turnover rate is on the rise and morale is low.

This lack of insight into employee engagement can lead to disengaged employees, decreased productivity, and high turnover rates, alongside a weaker Employer Value Proposition (EVP) as talent is lost. 

Employee engagement surveys can help employers gain the insights they need to effectively measure and address employee satisfaction, team dynamics, and much more. Collecting and actioning this feedback is one of the key employee engagement drivers, and is considered an employee engagement best practice.

So, how exactly can employee surveys support your workforce and drive success in your goals?

Enable

By regularly understanding what they need, leaders can better enable their workforce to succeed. Engagement surveys can help identify key areas that employees are struggling in and provide valuable feedback to address these issues.

One of the main pain points for organizations, especially those with deskless employees, is the lack of resources and support needed to ensure their workforce can work effectively. Without the necessary engagement tools, communication channels and access to information needed to do their job efficiently, deskless workers are often left feeling frustrated and under-valued.

Frequent employee surveys help employers find out what their employees need to do their jobs better. It also helps the employer know if their employees feel respected and valued. The information gained helps them ensure they have the tools and resources needed for workers to do their job well, so that companies can keep a good reputation and meet their hiring targets.

Understand

It can also be hard to collect data from the frontline, as depending on the industry and environment they work in, traditional methods such as paper surveys or iPads may not be practical. For example, if they are working outdoors or in an extreme environment where digital devices cannot operate, it can be difficult to get real time feedback from them.

Additionally, it's crucial to have something that's easy to use, in every frontline worker's pocket. By giving managers what they need to measure employee engagement and continuously improve the employee experience, employee surveys can fill this gap and directly benefit the organization.

One of the most prominent pain points faced by organizations is a lack of understanding of what engaged employees need to be successful, especially in the frontline. Leaders that are out of touch with their workforce can cause real issues, including low morale, decreased productivity and high turnover rates.

To truly understand what engaged employees require, employers must conduct employee engagement surveys, aiding them in identifying key pain points and areas that need improvement.

Engage

Another key objective of employee pulse surveys is to improve and measure employee engagement. It is crucial to engage employees in order to create a positive and productive workplace. Employee engagement surveys measure levels of employee satisfaction, and identify the strengths and weaknesses of policies, programs, goals and objectives within an organization.

By understanding where leadership or productivity are weaker, employers can effectively engage their workers through real-time critical information and structured interventions tailored to improve engagement.

This is a pain leaders are facing: the frontline isn't sharing feedback because they don't want to. Gaining the engagement of the frontline by first earning their trust is key to boosting future engagement levels and increasing employee retention.

 How to successfully conduct an employee engagement survey

As we have looked at above, conducting employee engagement surveys can encourage employees to speak up, give them a voice, and help employers to create a more productive environment.

If you're planning to conduct an employee engagement survey, keep this in mind.

The purpose of an employee engagement survey is not to measure employee engagement, it's to improve it.

Employee engagement surveys should not be done out of curiosity or to "check in" with your employees, they take too much time to be done this way.

Simply having an employee survey is not enough - the way in which you conduct your surveys can make all the difference between success and failure.

LeadershipIQ surveyed over 3,000 HR executives to see "how good" their employee engagement survey was, and only 22% said they were getting good results.

So how can you conduct employee surveys so they are actually meaningful? Looking at industry leaders, we see the following behaviors taking place to launch successful surveys:

1. Get rid of annual surveys

Gone are the days of the bog-standard annual engagement survey that provides little useful information, leaving employees disengaged and uninterested.

Instead of a singular survey at one point in the year, organizations should instead be taking a more agile approach to employee engagement surveys by conducting regular pulse surveys with smaller sample sizes.

If you already have an annual survey procedure in place, the first thing you should do is look at your current process and consider whether some parts of it can be scaled back or done more frequently.

2. Define a clear, attainable goal

You'll have to really think about what information you want to get out of this survey, sometimes it's not just a simple case of finding out how your frontline employees are feeling. This is an opportunity to encourage your team to share feedback on every aspect of their role, your role, and even the CEO's right at the top.

For example, if you have a low retention rate that you want to try and improve, what questions need to be asked? What data will help you put together a plan?

Your employee engagement survey questions should be strategically planned in a way that shows the leadership team genuinely cares about their frontline workers and how their careers can be developed. This should be made visible from the start to the end of your survey.

3. Plan ahead

Once you've figured out what information you wish to gain from your survey, it's time to plan ahead and get everything into place. Here are some of the main points you should consider when you're ready to plan your survey:

• Have you got the right technologies in place to be able to conduct your survey?
• What do you really want to find out?
• Do you need to align with CIO or get buy-in?
• When is the right time to conduct your survey? You'll need to give your employees an adequate amount of time to finish it.
• Are you targeting all of your employees or just a specific group?

4. Let the frontline know! 

Once your survey is ready to go, you need to get the message out there.

Reiterate the importance of the survey to your frontline staff and how it can positively affect their role at work and the environment in which they work. It's a way to show them they are going to be heard and listened to (you need to actually follow through as well, but more on that later).

Communications leaders should be well briefed in plenty of time and should be tasked with sending out reminders to all who are involved in taking the survey.

One way you can reiterate the importance of your employee engagement survey is to release it with a message from the CEO, or another senior leader. 

5. Act and restart

Once you've received your survey results, you need to come up with a plan stating how you plan to act on your responses. This is a key aspect you can't shy away from.

This is also another chance to acknowledge employee contribution and shows that the right people have seen the results and will take action. Below is a recent example from John J. Herman, CEO of Penn Medicine Lancaster General Health.

He acknowledges and thanks staff for taking the time to do the survey, reiterates their feedback is important, and lays out in clear bullet points what their next action points are. You can view the full message here.

This should be an ongoing effort and you should keep your frontline workers informed of your processes and decision making, as a way of letting them know you are serious about improving your workplace.

If you fail to truly act on the feedback they have taken the time to give you, you risk devaluing future surveys and decreasing response rates.

You should repeat your survey at regular points throughout the year, to see if the employees are satisfied with the measures you have taken and tweak different aspects of your strategies to raise levels of employee engagement.

Considerations for conducting your first employee engagement survey

Plan

As we highlighted above, surveys should not be done out of curiosity, you need a real plan.

So when you're thinking about surveying employees take the below into account:

Who's your audience?: Whether it's teams or departments, segment your stakeholders into groups.

What do you want to measure?: What do you need to find out to improve the employee experience? Set goals, and measurable KPIs.

What are you asking?: Once you know what to measure, what questions do you need to ask to get actionable insights?

What type of survey?: Once you have your audience and goals, what type of survey are you going to run? There are different types such as, benefit surveys to measure how satisfied your frontline is with their benefits and rewards or you could even run onboarding surveys for new hires to see how well they’ve been introduced to the business.

What format?: How will the survey be received? Via email, via an app? What format will the questions be? Multiple choice or free text? Take into consideration your audience and goals and use these to guide the format you choose.

Timing: When's the best time to send your survey to your audience? How long will you leave the survey open for? How many follow up emails will you send to those that don't respond?

There's a lot that goes into planning an employee survey, but you need to do this to set you up for the best chance of it being a success. 

Platform

Do you have a way to easily and efficiently collect and analyze data? Depending on your organization you'll need to make sure you use a platform that meets your requirements.

Think about who you are going to survey, are they desk based or deskless? Do they work from home? Are they on the frontline? Do you need the survey to work on desktop and mobile?

For example, our employee survey feature is used by organizations whose employees are on the frontline, this puts more importance on the mobile functionality of our survey feature to allow for quick and easy responses wherever employees are.

If your employees feel disengaged from their colleagues and management team it's time to introduce a platform that can meet your team's needs whatever their job role. 

Trust

Employee surveys are a great opportunity to establish trust with your employees that you will listen and understand their feedback, as well as make an effort to act on how they are feeling.

But, they also pose a risk of doing the opposite if you don't do them properly.

A recent campaign undertaken by Blink found that 50% of employees wanted to leave their current position as they didn't feel like management took their complaints seriously. One third didn’t even think their organization would act on their feedback.

This again highlights why employee surveys shouldn't be done out of curiosity. If you run the survey, get the results, and don't act. What do you think will happen to the figure above?

But, if you act and communicate changes made off the back of feedback, not only could these go a long way with improving employee engagement, but build a lot of trust with your employees. 

From an employee perspective, it will also be important if the survey is anonymous. This in turn will increase trust and eagerness to take part in the survey. Anonymity is important if you want to get real honest feedback from staff, they will feel more comfortable sharing the truth if they know it won’t come back to haunt them.

Communication

Raise awareness around your survey going live! Involve your communications leader in using as many formats as possible to get the message to the frontline. 

This could involve emails, printed posters, and using an employee engagement mobile app.

These communication points need to explain the importance of taking part in the survey and why employee feedback is so important to improving the work culture.

Content

When you're planning out your employee engagement questionnaire, don't be afraid to ask difficult questions. You need to ensure you're set up to get the most out of it.

For example, Facebook found that simply asking employees how long they intend to stay was more than twice as accurate at foretelling their future turnover than machine-learning forecasts.

What's even more telling is that they found when people don’t participate in their two annual surveys they are 2.6 times more likely to leave in the next six months.

The content within your survey needs to be clear, concise, and engaging. There's no need to overcomplicate your questions or try to hide behind big words. Ask the questions in a way that will get a truthful response.

How Blink employee surveys can help you meet your goals

Most employee survey tools are designed for desk-based workers, not the frontline - Blink's Employee Surveys make it easy for you and your teams to quickly and easily conduct employee surveys.

We make it easy for frontline organizations to get the data that matters.

Triple your response rate

Get your survey seen and responded to in an app designed for everyday frontline use. Instantly transition away from paper surveys to having surveys appear seamlessly on every frontline team member’s device.

This gets rid of friction caused by having to use other platforms, with different passwords and make it easier for staff to respond as everything is in one place. From paystubs to scheduling and even critical documents - your surveys are in an app that gets opened an average of seven times a day.

Launch in 90 seconds

Ask questions fast, get answers faster. Our mobile app makes creating and sending surveys easy. From selecting your audience to selecting questions you’ll be done in minutes.

Science-backed questions

We offer a set of science backed Qs which are great if leaders don't know what to ask, you also get the option to add in your own. 

Get action-ready insights

Easy-to-use reports to make impactful decisions. Merge this with Frontline Intelligence - together with engagement stats and you’ll have an overall view of the health of your organization.

Launch your first survey

Gamification = a better employee experience, right?

Gamification sounds like an easy win for employee experience — sprinkle in some points, add a leaderboard, boom: engagement. Right?

Not so fast. When gamification is all gimmick and no grounding, it doesn’t inspire employee motivation. It just causes irritation. But when it’s rooted in human connection, meaningful progress, and the way employees actually work? That’s where the magic happens.

Ready to level up your workplace gamification strategies and really move the dial on employee experience? Let’s explore how.

Why gamification works

At its core, gamification taps into what makes work feel energizing — progress, recognition, and a little bit of healthy competition.

Traditionally, it takes game elements we see in customer experience, social media, and other aspects of our personal lives — like point scoring, badges, leader boards, challenges, and levels — and applies them to workplace activities.

Done right, gamification makes routine tasks more engaging and builds momentum around key goals or behaviors. By celebrating wins, making progress visible, and providing social validation, it helps to drive employee engagement.

In fact, 90% of employees say gamification makes them more productive at work. So how exactly does it work? Time for a little neuroscience.

Gamification fires up the brain’s reward system. When we make progress towards a goal or receive recognition, our brains release dopamine — the “happy hormone.”

We feel good. So we’re more likely to repeat the behavior that gave us that dopamine hit.

This is why Duolingo’s streak counter keeps millions of users practicing languages (and now chess!). It’s why Fitbit’s step goals push people to walk just that bit further. And it’s why many organizations have jumped on the gamification bandwagon.

That same psychology is what makes micro-moments of progress on modern intranet apps — think quick reactions, streaks, and bite-sized challenges — so sticky for today’s workforce.

The best programs boost employee productivity and satisfaction with regular dopamine hits throughout the day. But gamification schemes aren’t always successful.

Without a set purpose and complementary employee experience strategy, gamification can end up feeling like a gimmick and the fun quickly fades from the experience.

When “fun” feels fake: Where gamification falls down 

Gamification can boost everything in the employee lifecycle, from the onboarding experience to performance management — but only when it’s done with empathy and intention.

Not every challenge, badge, or leaderboard adds value to the employee journey. In fact, when gamification is rolled into internal comms without empathy or intention, it can easily backfire.

Here’s where gamification can go wrong:

• Meaningless badges. If employees don’t understand what a badge represents — or if a badge doesn’t feel connected to real progress — it’s just another notification to ignore. Badges should feel earned and reflect achievements that matter to employees and your organization. 
  
  
• Forced competitions. Friendly competition can feel motivating. But forcing it on people who are already stressed and stretched too thin? It becomes a source of pressure, not playfulness.
  
  
• Public shame for low performers. A leaderboard that constantly highlights the team’s “losers” is a quick way to erode morale. Not everyone wants their performance broadcast across the company.
  
  
• Praise for only some personalities. Games skewed to extroverts or competitive types leave large segments of your workforce disengaged. Everybody should have the chance to win points and prizes.
  
  
• Focus on company goals. Gamification can achieve big things for your business. Think better employee retention and improved cultural experience! But make corporate KPIs your only focus and employees see games for what they are — another performance metric, not a genuine engagement tool.

Time to reboot your gamification strategy? Let’s look at what employees really want.

Time to level up with smarter gamification strategies

Great workplace gamification isn’t about tricking people into working harder. It’s about making progress visible, recognition effortless, and participation feel natural — without the noise of points-for-the-sake-of-points.

Strategic gamification gives employees organic recognition and reward within their everyday workflow. Here’s how to improve employee experience by weaving gamification through your workday.

Figure out what you want to achieve

Gamification only works when it’s solving the right problem. Too often, organizations roll out leaderboards or points systems hoping to fix issues that need a very different kind of intervention.

For example, if your people are disengaged because they’re burnt out, they don’t need a competition. They’re more likely to need better workload balance and well-being support.

Start by asking: What’s the real challenge here? And work to fix root causes first.

Then, layer gamified digital experiences that are linked to real business goals and employee needs. When you set clear, measurable outcomes, gamification is more likely to have the desired employee experience results.

Celebrate micro-wins

Not every victory deserves a burst of confetti and a standing ovation. But every small success deserves something. 

Those micro-wins are the secret sauce — tiny jolts of momentum that keep people moving forward without the corporate fanfare. And celebrating these moments in the flow of work creates a steady rhythm of employee recognition.

Aim for something like this:

• Daily. Quick kudos or emoji reactions when small tasks are completed.
• Weekly. Shoutouts for team collaboration or creative problem-solving.
• Monthly. Digital badges or spotlight features for outstanding contributions.

The dopamine boost from these mini celebrations is real. And it adds up. By regularly highlighting micro-wins, you embed organic gamification into your company culture and start building a great place to work from the inside out.

Harness the power of peer recognition

If workplace gamification had a co-op mode, it’d be peer recognition.

Badges and leaderboards are nice to have. But a simple high-five from a co-worker can provide a much more meaningful motivation boost. That’s because public peer recognition is visible, instant, and social — everything good gamification should be.

So give employees the internal communication channels they need to award kudos, nominate co-workers for a reward, or add their congratulations to a recognition post.

These organic moments of appreciation are great for company culture. They work wonders for the motivation of both those receiving recognition and those dishing it out.

And an added bonus? When recognition happens in the moment — not buried in a quarterly award ceremony — it becomes a natural part of how your workplace culture works, not a box to tick.
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Launch news feed challenges

Your intranet platform isn’t just a noticeboard. It can be an employee’s go-to place for connection, interaction, and fun. But only if you venture beyond the standard corporate memo.

Add a few game mechanics to everyday moments throughout the employee journey. Set regular news feed challenges that create friendly competition and a sense of shared achievement. Some ideas?

• Run a caption challenge tied to a weekly theme
• Invite people to share short day-in-the-life clips or “work hacks”
• Let teams submit photos of wins, then vote for the standout moment

These micro-challenges use the same principles as gamification — visible progress, social validation, and small rewards that keep people coming back for more.

Make it interactive

Gamification thrives on interactivity — it’s the difference between reading instructions and actually picking up the controller. You can bring that same energy into your employee communications by designing moments where people see change and impact in real time.

Here are a few ideas:

• Pulse surveys and polls. Let people click and vote. Show engagement survey results instantly or follow up with a summary of employee feedback and a plan of action to show cause and effect. Mix and match employee surveys with pulse survey tools to minimize survey fatigue and better enable 360 feedback.

• Progress bars. Add visual progress indicators — for training modules, or even as an online video story plays. Also, share employee data that others will care about. For example, 82% of you have completed cyber-security training this week — can we get to 100%?

• Countdown timers. Create excitement for live events or new initiatives with a countdown. The ticking timer creates buzz, curiosity, and a sense of employee satisfaction when the new content drops.

Keep it authentic

If there’s one golden rule of gamification, it’s this — never fake the fun.

Nothing tanks engagement faster than games that feel mandatory, corporate, or designed to squeeze a little more output from already-stretched teams. Employees can spot the difference between something genuinely built to improve employee experience and something built with the company’s bottom line as a priority.

People join in when games are fun and playful. So keep things human. Make participation voluntary. And, most of all, keep things simple.

When your gamified moments feel natural — fitting with the flow of everyday work — they make the biggest difference to employee experience.

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Our POV? Real engagement, not artificial rewards = employee experience results

Gamification doesn’t need to be flashy. It doesn’t need a complicated leaderboard or digital trophies. Instead, the best gamification feels purposeful and playful — and fits seamlessly within your workflow.

At Blink, we’ve seen how intuitive, mobile-first design turns everyday actions into effortless bursts of engagement. Quick reactions become micro-rewards. Employee surveys act like mini-challenges. Stories feel like new levels unlocking. When these moments are woven naturally into the workday, they spark real connection — without a single gimmicky badge in sight.

And when you base your gamification strategies around social interaction, connection and community become a reward in themselves. It stops being about badges and points, and starts being about people — meaning a more organic and meaningful employee experience.

42% of companies have increased their investment in cloud and unified communications.

And this trend has only grown stronger during the Covid pandemic. The virus has given unified communications a long-overdue seat at the table. 

It’s not hard to understand why. As companies grow larger and employees become more remote, keeping track of all your communication channels and devices is a challenge. And unified communications, especially as a service (UCaaS), solves this problem.  

Still, many companies are on the fence, with some not even familiar with this new approach. Instead of choosing the benefits of unified communications, they’re busy prioritizing other organizational needs. Big mistake! 

In this post, we’ll explore the top reasons why your company should invest in unified communications. Whether you want to learn more for yourself or get buy-in from other leaders in your company, the following list is exactly what you need.

Let’s dig in. 

What is Unified Communications?

Ensuring that workers can easily communicate, collaborate on projects, and share documents are critical to your business. 

Yet in most organizations, voicemail, email, fax, video calls, and live chats have all been on different systems so far. And managing these disparate platforms has been time-consuming and messy.

Even if it wasn’t, the solution may not have led to any improvement in collaboration and productivity. In fact, 69% of employees waste more than 5 hours each week switching between different communications devices and apps.

Enter Unified Communications. It means connecting instant messaging, video conferencing, data sharing, email, and more in a way that you can fetch data from one into the other. 

A solution based on unified communication integrates all your communication devices and apps in one central place. And when this solution is offered as a cloud-based service, it is known as UCaaS (Unified Communications as a Service).

So instead of managing and switching between different places, employees need access to only one platform, streamlining communication and collaboration for everyone involved.  

Benefits of Unified Communications 

The definition alone should be enough to have you nodding in support of unified communications. Still, the following points will shed more light on why Unified Communications is important. 

1. Watertight IT

When you look at how your company communicates, you may discover a number of solutions, with each implementation needing dedicated support and vendor management. 

That means your IT department spends a lot of time troubleshooting, installing, updating, and providing support for these solutions. And every minute of time has a cost. 

Wouldn’t this time be better spent on innovating proactive strategies that grow your business and meet corporate goals?

A unified communications solution helps free up IT resources by consolidating all communication in one place. So there’s only one system to manage and troubleshoot instead of several.  

2. Reduced business costs 

Maintaining multiple units of hardware and software licenses adds to your cost and overhead. In fact, you don’t just pay for the different platforms, but also for a person or team to supervise the whole system. 

And don’t get us started on the time and budget you’ll need to allocate to train workers on how to use all the platforms. That’s a big waste of money — money that could have been used to grow the organization.  

In contrast, with a unified communications solution, you pay only for a single platform. So your overall cost is considerably low. 

3. Streamlined operations 

Unifying communications in one place makes it easy for employees to do their jobs regardless of where they are located while saving time on routine tasks. For example, with a UCaaS solution, you can:

• Route all incoming calls to a dedicated team member, app, or device
• Redirect fax or voicemail to an email inbox as a PDF or audio file

You can set up many other automations and workflows to make remote work easy for your workers. And you can do all this without any special support from the IT department. This makes it easy to derive call center analytics on peak load, minimum load, first call resolution rates, etc. which will help with streamlining operations further

4. Improved collaboration and productivity

A survey has shown that companies adopting UC, on average, see a 52% improvement in workplace productivity and a 25% boost in operating profit.

Wondering how? Let’s take an example. Imagine you have a team spread out in five countries, with members trying to share and collaborate on crucial documents. And picture how chaotic it can be. 

Now give the team members the ability to present via a virtual call and share documents through instant messaging after the call — all from the same system.

When your team knows exactly what communication platform to use for everything, they won’t spend countless hours searching emails and other apps. 

The verdict is clear. With unified communications, employees can communicate on both internal and external communication channels quickly and reliably. 

When your different systems can talk to each other, collaboration is a breeze, and you get things done fast.  

5. Better customer service 

Consumers of today are highly impatient. They expect quick and efficient support and services. If they don't get a response to their problem or question fast, they won’t think twice about switching to one of your competitors. 

In fact, 58% of customers will end their relationship with a brand that gives them mediocre customer service.  

So if you want to maintain an exceptional level of customer support, two things are essential:

• Your employees should have a fast way to communicate with customers
• Your employees should find it easy to share information among themselves 

But both these goals are almost impossible to achieve if you have different, standalone communication services scattered all over the place. With such an approach, you also run the risk of crucial messages slipping through the cracks.

A unified communication solution goes a long way in offering a stable and predictable experience to customers, increasing their satisfaction and loyalty to the brand. 

6. Improved security

Cybercrime costs businesses $2.9 million per minute, says research by RiskIQ. And the more disparity in your communication systems, the more vulnerable your organization will be. 

So another advantage of UCaaS is better security. A unified communications solution can ensure that all your calls and communications are encrypted and less susceptible to risk.  

7. Simplified remote work

Communication becomes even more important when your workforce is dispersed in several locations. And a unified communications system ensures that all the workers have proper access to your company’s network. 

This way, employees can answer emails, attend calls, and share files while on the move. This level of connectivity is what makes a UCaaS solution a must-have.

Final thoughts: 7 Unified Communications benefits

Over the last few years, there has been a massive shift in how companies operate and how employees get things done. For many businesses, the days of large office buildings with the majority of your employees are long gone. Instead, companies today have a diverse workforce across several locations.

This makes unified communications essential for modern businesses. From improving productivity to facilitating remote work, and from delighting customers to reducing security breaches, unified communication has the benefits that make it a necessity for today’s workplace.   

Switching to a UCaaS may seem like a big investment, but it can make a big difference in your organization’s future. Even so, if your boss and other senior managers are on the fence, show them this list! 

Invest in unified communications at the right time, and your business will reap the benefits for years to come. Request a free Blink demo today.

During their first month, employees spend an average of 12.7 hours per week asking coworkers for help. And it doesn’t get much better after the first month. Most workers spend an average of five hours per week waiting to connect with people with the information they need.

If you want to maximize productivity, you need to make information accessible.

That's where knowledge-sharing platforms come in. They facilitate the flow of information and expertise across the board.

What is a knowledge-sharing platform?

A knowledge-sharing platform is a software that enables employees to interact with each other and exchange information. It helps subject matter experts contribute guides, policies, and documents to develop a company's internal knowledge base. 

Key features knowledge-sharing tools should have

With many knowledge-sharing tools available, knowing which one to choose depends on your company's goals, budget, size and your workers' specific needs.

Here are four features to look for when choosing a knowledge management system for your organization:

Cross-platform access

Most of your employees use their smartphones even during working hours. Reviews.org shares that Americans spend an average of 2 hours 54 minutes on their phones daily. Even more important is to remember that 80% of the workforce is in frontline roles - in other words, they rarely have access to a desktop computer at all, and are entirely reliant on smartphones.

It's therefore critical that you opt for a knowledge-sharing solution that employees can access from a smartphone, laptop, tablet, or workstation. That'll help your staff perform their tasks efficiently whether they’re in the office or on the move. 

Smart search

Panopto shares that 60% of employees find it difficult to get the information they need. To ensure that a knowledge-sharing solution truly solves this, you need a platform that provides intelligent search options.

The platform should enable your employees to organize the shared content by labels and tags, so both your remote and deskless employees can find the relevant information quickly.

Integrations

The right knowledge-sharing tool allows you to deliver access to information without having to uproot your existing systems. Most businesses already have their critical documents housed in multiple areas - a good knowledge management tool will allow you to integrate with those systems to draw those documents through rather than having to move them.

Equally important to consider is how user access is controlled - creating another set of sign-ons for users to have to remember (and invariably, request support and resets for) can potentially be more trouble than it's worth. Explore solutions with Single Sign-On (SSO) capabilities, integrating seamlessly with your existing stack.

Reports and analytics

To know that adoption is going well and that your investment in your new tool was worthwhile, you need ways to measure engagement. That’s even more true if you’ve got deskless and remote workers. 

Your knowledge-sharing tool should have reporting features to track how much information is being shared, which content is more popular, and which employees contribute the most. All this data can help you identify knowledge gaps and create strategies to mitigate those gaps.

Best knowledge-sharing platforms

1. Blink

2. Notion

3. Bloomfire

4. Microsoft SharePoint

5. Nuclino

6. Confluence

7. Helpjuice

Here are the six best knowledge-sharing tools to facilitate the flow of information and expertise in your organization:

1. Blink

Blink is an employee experience app that gives frontline and remote workers access to the people, communications, and applications they need to do their job on their personal phone. 

You benefit from increased productivity, employee retention, and two-way conversations that bridge the gap between executives, management, and employees.

Blink is ideal for executive teams committed to giving more to their frontline workers. It is flexible, feels like the apps employees use daily, and can be launched in days or weeks.

Key Features:

• Powerful Hub dashboard with quick access to policies, rosters, payslips, and apps
• Secure group, team, or one-to-one chats for real-time two-way communication  
• Newsfeed with a personalized stream of bottom-up and top-down multimedia content including news, videos, and pictures
• Seamless integration with the apps you already love such as Microsoft 365, Workday, and ADP.
• Single Sign On (SSO) — log in to any app without your password
• Frontline intelligence — gain powerful insight into what makes your organization tick, from turnover to engagement and sentiment, to stop problems before they start and create a close-knit community.
• Micro-apps — get powerful branded apps personalized for your company 

Best for: Companies with a large distributed frontline or remote workforce.

Pricing: Starts at $3.40 per person per month (when billed annually).

2. Notion

Notion is a knowledge-sharing platform that combines your internal wiki, projects, and notes in one tool. You can create pages, lists, databases, and tables and interlink them to help your colleagues understand the company-wide web of information. 

Many teams and companies globally use Notion to keep their staff informed and collaborate in one place. 

Notion creates transparency by centralizing all knowledge and work and making it highly customizable. As a result, it saves time and increases productivity for teams of all sizes.

Key Features:

• Content blocks — present information as you want it
• Clean, custom, and easy-to-use text editor
• Easy linking between documents and pages
• Support for multimedia — make your knowledge pages as detailed as possible

Best for: Small technology businesses that manage many documents and projects and want to collaborate easily.

Pricing: Free with limited features. Premium plans start at $8 per user per month (when billed annually).

3. Bloomfire

Bloomfire connects individuals and teams with the information they need to excel at work. It stores relevant information and makes it easily searchable.

This platform powers all departments — from customer support to sales and marketing — with the right information. Your employees can always find the desired information at the right time to make informed decisions that propel them to success.

Bloomfire also uses artificial intelligence (AI) to spark engagement and help your team grow collective intelligence efficiently.

Key Features:

• AI-driven search for quick access to information
• Flexible user roles and permissions
• Custom integrations with open API

Best for: Mid-sized teams, departments, and organizations looking to share knowledge in a meaningful and collaborative way.

Pricing: Premium plans start at $25 per user per month.

4. Microsoft SharePoint

Microsoft SharePoint is a knowledge-sharing platform designed around a traditional intranet structure. It helps teams collaborate effectively by letting them share content, applications, and knowledge. 

You can use blocks — including text, videos, forms, and images — to customize page layouts without complex coding. You can also add announcement feeds and news to knowledge pages to ensure they're constantly updated with current information.

Since it’s a Microsoft platform, SharePoint integrates best with other Microsoft tools. 

Key Features:

• Code-free content customization
• News and announcement feeds
• Solid integrations with other Microsoft tools
• AI-powered content suggestions

Best for: Office-focused companies integrated into the Microsoft ecosystem. 

Pricing: Starts at $5 per user per month.

5. Nuclino

Nuclino is a user-friendly, lightweight knowledge management software that empowers teams to collaborate without the chaos of context switching, files and folders, or silos. You can use its simple editor to create rich wiki pages — with text, videos, and images.

You can opt to view data as graphs, lists, or boards to ensure you understand how everything works together. You can also collaborate on every page with team members in real-time, with comments letting you exchange feedback on the spot.

Key Features:

• User-friendly interface
• Minimal setup time
• Real-time content collaboration
• Fast and reliable search

Best for: Startups and small teams looking for a lightweight wiki solution.

Pricing: Free with limited features. Premium plans start at $5 per user per month.

6. Confluence

Confluence is a knowledge-sharing solution and intranet owned by Atlassian. The platform lets users create and manage workflows efficiently. 

You can use Confluence to capture, organize, and preserve your most valuable assets — project plans, company updates, or other vital information. 

The platform’s page tree view and powerful search function make it easy to find the exact file you're looking for.

Key Features

• Multiple integrations
• Customizable templates for all business needs
• Real-time collaborative editing
• Real-time notifications and comments

Best for: Mid-size technology companies looking to improve information exchange in functional departments such as project management groups, technical teams, marketing, finance, HR, and legal.

Pricing: Free with limited features. Premium plans start at $5.50 per user per month.

7. Helpjuice

Helpjuice knowledge base software streamlines the process of knowledge sharing for both your team and your customers. The platform is easy to use, with an editor that's straightforward making content creation fast and simple. Their intelligent search feature is designed to allow your customers and team to find the information they need, when they need it.

One notable feature is their decision tree logic which allows you to build step-by-step guides that help direct users to the information or solutions they need, based on their specific circumstances. This can improve the user experience and reduce time spent searching for relevant content.

Helpjuice's platform is also designed to be flexible. You can customize the look of your knowledge base to reflect your brand, making it easy for customers and team members to navigate. The goal is to provide a platform where information is readily accessible, promoting better customer service and efficient internal knowledge sharing.

Key Features:

• Intelligent, Google-like instant search
• Real-time collaboration features 
• Easy-to-use editor with multi-language support and decision-tree logic
• Fully customizable

Best for: Companies that want an easy-to-use, yet comprehensive knowledge base software solution that’s fully customizable, and capable of fostering effective internal knowledge sharing as well as providing comprehensive external customer support resources.Pricing:  Pricing begins at $120 per month, which includes all features and supports up to 4 users.

Nowadays, most organizations understand the importance of employee engagement. In fact, 75% of CHROs say that improving the employee experience and organizational culture is a top focus for 2024.

There’s plenty of research out there, outlining the benefits employee engagement brings to your business. Increased employee productivity and retention, better customer satisfaction rates, improved business profitability — and that’s just the tip of the iceberg.

It’s clear. Businesses that prioritize employee engagement tend to be more successful than those that don’t. But one important question remains.

Whose responsibility is employee engagement? Who within an organization is tasked with devising an employee engagement strategy — and putting it into action? 

In this guide, we explain who should take ownership of employee engagement. We also look at the vital role HR teams play in establishing the strategies, tools, and behaviors that support better engagement in the workplace.

Why does employee engagement matter?

Engaged employees are happier. They’re more likely to interact with company communications and contribute to company culture.

Engaged employees are also more productive and more innovative. They come up with bright ideas, feel invested in their work, and are committed to your organization.

A focus on employee engagement benefits employees. It also has a significant impact on business results. By striving to improve employee engagement, you can:

• Increase productivity and profitability: Engaged workers outperform their less engaged peers. Gallup’s extensive research into employee engagement reveals that engaged organizations are 17% more productive. They also experience a 23% increase in profitability.
  
  
• Boost levels of innovation and creativity: An engaged workforce goes beyond the bare minimum. They’re more likely to collaborate — and more likely to demonstrate creative thinking — which spells greater business innovation.
  
  
• Improve customer experience: Engaged employees care about the customer experience and inspire customer loyalty. Whether they’re serving customers, manufacturing products, or working at HQ, your team is dedicated to customer satisfaction.
  
  

Minimize staff turnover: Higher employee engagement levels are linked to higher employee satisfaction. This boosts employee retention and minimizes turnover. In fact, organizations with high levels of engagement can reduce staff turnover by up to 51%.

Why avoid disengagement?

So, we’ve looked at how employee engagement benefits your business. But why is disengagement such a problem?

Disengaged employees are less productive and invested in your organization. They experience more stress, anger, and health problems than their more engaged co-workers — and are more likely to take time off sick.

These employees are also less loyal. They’re more likely to look for a job elsewhere, increasing your recruitment costs. Those who stick around can cause other problems for your organization.

According to McKinsey, quiet quitters account for between a fifth and two-fifths of an organization’s workforce. These workers fulfill minimum job requirements — but no more. Some also act to demoralize and disrupt other members of your team. 

It’s also worth bearing in mind that frontline employees are generally even less engaged than their desk-based peers. They’re more likely to feel burned out, three times more likely not to recommend their organization as a good place to work, and twice as likely to leave.

Whatever form it takes, disengagement is costly. According to Gallup’s estimate, low engagement costs the global economy $8.9 trillion in GDP. So finding ways to engage the whole workforce — including your remote, office-based, and frontline employees — is crucial.

Who is actually responsible for employee engagement?

IIt’s clear that high levels of employee engagement are good for an organization. But who within your organization makes that happen? Who’s responsible for employee engagement?

The most successful employee engagement strategies involve everyone within an organization. It’s simply not possible for HR to improve employee engagement significantly without company-wide buy-in.

You need all of the following parties on board:

• Leadership. Leadership is responsible for championing employee engagement. Their attitudes and behaviors filter down through an organization. So without C-suite support, employee engagement initiatives are unlikely to be effective.
• Management. Managers also play a crucial role. Because they have direct contact with employees, they’re well-placed to develop and sustain employee engagement, implementing the agreed engagement strategies.
• Employees. Workers also play a role in the success of employee engagement. They can help by supporting their teammates and by taking part in two-way dialogue with managers and leaders, providing constructive feedback. 
• HR. None of the above would be possible without HR. The people team is responsible for empowering the rest of the organization. They put in place the strategies, processes, tools, and coaching needed to build a more engaging and engaged workplace.

The HR team is uniquely positioned to drive employee engagement. As the custodians of talent, it’s HR's responsibility to manage employee recruitment, onboarding, development, and retention. For each of these key points in the employee life cycle, they can devise and implement strategies that ensure employees feel valued and engaged.

They can also support the wider organization so they understand what good engagement looks like — and the best ways to achieve it.

In a nutshell: HR and employee engagement go hand-in-hand. But they need buy-in from leadership and management if they’re to improve employee engagement and reap the associated benefits. 

The role of HR in employee engagement: 6 key responsibilities

As well as coaching leaders, managers, and employees to adopt effective employee engagement behaviors, HR is responsible for engagement in all the following ways.

1. Recruitment and onboarding

HR can support employee engagement from the very first contact a potential employee has with your organization.

By developing your employer brand and by crafting job descriptions that showcase this brand, you showcase company culture and attract candidates to apply. 

Once a new hire starts work, you can continue to engage them with tailored onboarding experiences. Support workers to find resources and forge relationships from day one and they’ll feel part of company culture more quickly.

2. Communication

Internal communications are critical to employee engagement. Relevant, personalized, and timely communications keep employees informed and engaged.

HR teams can use communication tools to regularly remind employees of workplace benefits, perks, and development opportunities. They can also encourage leaders and managers to send their own engagement-boosting comms.

Regular, two-way communication is also key to maintaining a positive relationship with employees. HR should make an effort to communicate with employees often, whether it be through secure chat, 1-2-1 meetings, or the company news feed. This helps employees to feel valued and connected to the company, boosting overall performance.

3. Recognition

Employees feel more engaged when they feel valued by their employer. So praise from a manager or co-workers, bonuses, and rewards programs should be a regular feature of the employee experience.

While it’s up to team leaders to show their appreciation, HR plays an important role in making recognition an integral part of company culture.

Your HR team can establish recognition and reward systems. They can determine which rewards are most appealing to your workforce. They can also implement user-friendly employee recognition tools, which make it quick and easy for managers to recognize the hard work and milestones of their employees.

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4. Retention

Another key responsibility for HR teams is talent retention. With employee surveys and exit interviews, you keep a finger on the pulse of your organization. You learn how employees are feeling and what could be done to improve employee engagement.  

This data can then be used to make changes that will improve employee engagement levels and drive employee retention, minimizing staff turnover and its costly consequences.

Development and progression are also key to retention. HR teams can keep employees engaged by clarifying progression opportunities and career goals. 

They can also ensure easy, online access to training and development programs — so all employees, whether they work on the frontline or in the office, can make progress in their careers.

5. Wellbeing and safety

Employees are more likely to enjoy high levels of engagement when they feel physically and psychologically safe at work.  

HR can support this aspect of employee engagement by ensuring good communication around safety. It should be easy for employees to report safety concerns and hazards. Workers should have access to a content hub that stores essential company policies and safety procedures.

For psychological safety, HR can take the lead, promoting transparent communication and an inclusive company culture across all employee touchpoints.

6. Tools and tech

The right tools and tech make employee engagement much easier. So another responsibility for HR is the implementation of tools — like employee engagement apps — which have the power to engage the workforce and amplify company culture.  

Via an employee app, employees can access an engaging news feed, employee surveys, training and development, and a content hub — everything they need to feel connected to their roles, co-workers, and the wider organization.

It’s important that these tools are available to all employees to ensure engagement initiatives reach every sector of the workforce.

So look for tech tools that are accessible via a mobile device and that don’t require a company email address. That way, frontline employees enjoy the same access as their desk-based peers.

Searching for the ultimate employee engagement tool? Here’s a quick intro to the Blink employee app.

What can HR do to improve employee engagement?

HR teams play a critical role in employee engagement — and there’s lots that HR can do to improve employee engagement within their organization.

It starts with the right foundations - here are five employee best engagement practices.

Understand BAU engagement

HR can support managers in understanding the 'baseline' or BAU (business as usual) engagement levels within an organization.

This means assessing and tracking metrics like turnover, productivity, and performance over time, as well as identifying any trends or patterns that may be affecting overall engagement levels.

With this information, HR can work with managers to identify the most suitable employee engagement activities. These are interventions that will improve engagement levels in both the short and the long term.

Learn how to measure engagement

When you measure employee engagement, you can make data-backed decisions — and don’t have to rely on guesswork. So HR teams should establish and track employee engagement key performance indicators (KPIs).

Some useful metrics include retention rate, absenteeism rate, and employee net promoter score (eNPS). You can also use employee surveys, exit interviews, and your employee intranet analytics to assess engagement levels within your organization.

Here's how we measure engagement at Blink:

• Retention: Disengaged employees are more likely to quit their jobs so employee retention is a good indicator of engagement. You need to understand why and when employees choose to leave your organization.
• Manager performance: Strong managerial support is a key driver of employee engagement, so it's important to assess and improve the performance of your managers. We drill down into the data to identify low-engagement teams and then provide those managers with extra coaching.‍
• Intranet engagement: What do your intranet engagement metrics tell you? By tracking how employees interact with our employee app, our HR team can identify disengagement and dissatisfaction.

Know how to manage for engagement

Managers account for at least 70% of the variance in team engagement and have a huge influence on employee wellbeing.

Ideally, mid-level management supports engagement by providing constructive feedback, giving recognition and rewards, and acknowledging individual strengths and contributions.

HR can support employee engagement by supporting managers. With the right employee engagement tools and guidance, managers are empowered to build happy and engaged teams.

Employee engagement training can also help managers better understand the important role they play in engaging the workforce.

Look for early signs of disengagement

Employees who are becoming disengaged may start to pull back from their work. They might make fewer contributions to the team, their output may decrease, and they might be less likely to speak up in 1-2-1s and meetings.

This disengagement isn’t always obvious to busy managers, particularly when they’re responsible for a dispersed frontline team. So HR can support them by using employee intranet analytics to identify employees who aren’t engaging with the platform.

By looking out for early signs of disengagement, HR and managers can take action to re-engage employees before they impact team morale or decide to leave the organization.

Talk about more than tasks during 1-2-1s

HR should encourage managers to focus more on fostering strong relationships during 1-2-1s.

Of course, they need to discuss work-related tasks and employee performance. But this is also an opportunity to learn about employees’ personal interests, goals, and challenges.

By creating a supportive and open environment where employees feel comfortable sharing their thoughts and concerns, HR can build the trust and connection that is critical for strong employee engagement.

In summary

Improve employee engagement at your organization and you stand to improve productivity, profitability, and employee retention.

HR teams are responsible for employee engagement throughout the employee life cycle. They play a critical role in devising and implementing employee engagement strategies.

But they can’t go it alone.

For employee engagement initiatives to be a success, you need company-wide buy-in. Leaders, managers, and employees — guided by HR — need to see the value in engagement and demonstrate a commitment to creating an engaging workplace culture together.

In today’s modern workplace, you also need the right tech tools. These tools make it easy for everyone to incorporate engagement activities into their every day.

Blink’s employee app provides all the tools you need to improve engagement within your organization:

• A personalized news feed: A place where you can build a welcoming company culture, encourage everyone to take part in two-way communication, and prioritize the most relevant information for each employee. 
• Recognition tools: Our Kudos tool makes it easy for managers to recognize employee milestones and achievements. It allows co-workers to share in the celebration, too
• Employee surveys and analytics: Gather employee feedback and view app analytics to understand, track, and make data-based improvements to employee engagement
• An integrated content and resource hub: Employees can access all tech tools and resources via a single, user-friendly interface. Just one set of login details and no company email address necessary. 

Whether you're looking for a new way to measure employee satisfaction or simply want to provide a more engaging employee experience, Blink has the tools to support and facilitate your success.

Book a personalized demo today to find out how Blink can support employee engagement at your organization.