The business case for employee listening: turning workforce data into proof your leadership can act on

Employee listening has quietly become one of the most-funded lines in the HR budget, and one of the hardest to prove out. Most comms, HR, and ops leaders aren't asking "should we invest in listening." They're asking "how do we prove the listening we’re already doing is driving impact, and where should we invest the next dollar?”

We’ve all got plenty of data and dashboards, but data alone doesn’t solve problems. We’re going to look at The latest Gartner research on where this tech is headed, followed by a real look at our advanced analytics tool, Blink IQ. We’ll show you how to take the signals your team is already sending, like how they engage with content or adopt new tools, and turn them into a clear story you can actually act on. 

Up for discussion

• What’s changing in the market: "Voice of the Employee" is finally becoming a standard part of the HR tech stack. We’ll talk about what that shift means for your 2027 planning and how to stay ahead of it.
• The blind spot no annual survey catches: Most organizations only check in once a year. By the time that data hits your desk, it’s already old news. We’ll discuss how to spot which teams are checking out right now, which managers are doing the heavy lifting, and what it’s costing you to stay in the dark.
• What Blink IQ Advanced Analytics actually surfaces: A live look at the dashboards behind activation, communication, engagement, and productivity: reach and engagement by post type and timing, manager-level adoption scores, new hire activation trends, and the sentiment signals that show disengagement before it shows up as attrition.
• Building the case internally: How to frame the cost of not knowing, benchmark your activation and engagement numbers against what good looks like, and put together the kind of evidence that gets a renewal or expansion approved without a fight.

Live AMA

Bring your questions. We’ll close with an open Ask Me Anything, from which analytics to prioritize first to how Blink IQ compares with a general BI tool. Nothing is off the table.

Meet the expert: 

Victoria Dew has more than 20 years of global Corporate Communication experience, with deep expertise in strategic Internal Communication and Employee Experience. She founded
Dewpoint Communications in 2017 following extensive in-house leadership roles across diverse industries and sectors. Since then, Victoria and the Dewpoint team have supported organizations in North America, APAC and the UK, advising senior leaders on workforce communication, employee experience, organizational transformation, and the evolving role of Communication in the future of work.

Headquartered in Boston, Dewpoint Communications’ work has impacted more than 600,000 employees globally over the past decade. The firm’s experience spans more than 20 industries, including work with iconic brands like Dell, McDonald’s, Toyota, and eBay.

Victoria is a frequent keynote speaker, facilitator and contributor to conversations shaping the future of the Communication profession.

She holds the Strategic Communication Management Professional (SCMP) designation – the highest global certification in the Communication profession and the only one to achieve ANSI ISO 17024.