What are you here to fix?
Where Jostle falls short.
WhatsApp has no central admin console.
When someone quits or is dismissed, they stay in every group chat until a manager removes them manually. There's no automated offboarding, no access revocation, and no record of what they saw after they left.
Every message is a compliance liability.
Under UK GDPR, business communications must be producible and traceable. WhatsApp messages live on personal devices, can be deleted without a trace, and sit entirely outside your company's systems. The ICO has already issued formal reprimands for WhatsApp data breaches in professional settings.
Work bleeds into every part of life.
To join a WhatsApp work group, staff share their personal phone number with colleagues and managers. Updates arrive at any hour. There's no broadcast channel, no separation between urgent and casual, and no way for managers to avoid expecting a reply at midnight.
Ops, Comms, and HR.
One platform, one plan.
Comms your frontline opens.
Native news feed, 1:1 and group chat, Stories, polls, video. Designed for the way frontline teams actually communicate.
Open rates that decide everything.
Reach analytics, sentiment, daily opens. At Bubala, Blink drives 99% activation and 14 app opens per user, every day.
The Hub for everything frontline teams need.
Policies, training, contacts, documents. Searchable, mobile-first, kept current by your team.
Onboarding, forms, and the daily HR work.
Onboarding journeys for new starters, digital forms, and surveys, with custom roles and permissions built in.
Kudos that travel further than a thank-you.
Native recognition with reach analytics. See who praised whom, where the energy is, and where it stalls.
Plugs into the tools you already run.
Native integrations with Workday, ADP, iTrent, Okta, and Microsoft 365, plus single sign-on and user provisioning.
A chat app and a comms platform aren't the same thing.
Free to join. Not built to manage.
Where Blink wins.
Frequently asked questions
WhatsApp is free to download. But running a team on a personal messaging app has real costs: admin time managing groups manually, compliance exposure under UK GDPR, no audit trail if a dispute arises, and no way to know whether critical messages are landing. Blink starts at £2.95 per person per month. For most teams, that's a straightforward trade.
Yes, and that's how most teams make the switch. Blink replaces work communications entirely — the company feed, shift updates, document sharing, and team chat all move in. Staff keep personal WhatsApp for personal things. The boundary is clean from day one.
Yes. All communications happen within your company environment, you manage access centrally, and you can produce an audit trail if you ever need one. WhatsApp messages on personal devices sit outside your systems — which is exactly the recordkeeping gap that ICO guidance flags for employers.
Most teams are live in a day. Frontline workers join with a phone number or personal email — no work account needed. There's nothing to migrate from WhatsApp, which most teams prefer. You start fresh, with a proper structure in place.
Yes. Sign-in works with a personal email or phone number. That's by design — Blink was built for workers who've never had a company email address, exactly the people WhatsApp was never designed to handle at scale.
Honey & Co had the same concern. Itamar Srulovich, co-founder, said it this way: "Blink didn't just make us more organised, it made work feel lighter." When an app is built for your team rather than adapted from a consumer tool, adoption follows. Honey & Co hit 100% monthly active users across all five sites.
