What are you here to fix?
Where Sona falls short.
Built for the back office
Sona goes deep on forecasting, scheduling, HR, and payroll, the work that happens before the shift starts. Powerful for the people planning the rota. Less built for the people actually working it.
It stops at the manager layer
When the value sits in planning, the people who live in the tool are managers. The floor gets left with an app they rarely open, so head-office messages don't reach the shift.
Comms sit on top, not at the core
Sona bolts communication onto a workforce system. Blink is the reverse: comms, tasks, forms, and recognition in one app your whole team opens daily, connected to the scheduling tool you already run.
Ops, Comms, and HR.
One platform, one plan.
Comms your frontline opens.
Native news feed, 1:1 and group chat, Stories, polls, video. Designed for the way frontline teams actually communicate.
Open rates that decide everything.
Reach analytics, sentiment, daily opens. At Bubala, Blink drives 99% activation and 14 app opens per user, every day.
The Hub for everything frontline teams need.
Policies, training, contacts, documents. Searchable, mobile-first, kept current by your team.
Onboarding, forms, and the daily HR work.
Onboarding journeys for new starters, digital forms, and surveys, with custom roles and permissions built in.
Kudos that travel further than a thank-you.
Native recognition with reach analytics. See who praised whom, where the energy is, and where it stalls.
Plugs into the tools you already run.
Native integrations with Workday, ADP, iTrent, Okta, and Microsoft 365, plus single sign-on and user provisioning.
A deep back-office system and an app your team opens aren't the same thing.
Two capable platforms. One runs the back office. One gets opened on every shift.
Where Blink wins.
Frequently asked questions
Both run frontline ops. Sona goes deeper on back-office workforce management like forecasting, scheduling, and payroll. Blink. is the all-in-one app your whole team actually opens every day for comms, tasks, forms, and recognition. Many teams run Blink. for daily use and connect it to the scheduling tool they already have.
Yes. Teams like Bleecker Burger moved from Sona to Blink. and had 90% of staff active within 4 days. We help you migrate your people and content, and set up in a day.
Blink. connects to the scheduling tool you already run, so shifts flow into the same app as everything else. Native scheduling and full workforce management, including pay, sit on our Enterprise plan.
Yes. Start a free trial and put the real app in front of your team before you decide. No sales call required to get going.
Pricing is public. Core is £2.95 per user per month and Pro is £3.75, both billed annually. Enterprise is custom. You can see the price before you talk to anyone.
