What are you here to fix?
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Where Teams falls short.
Built for desks. No mobile adoption.
Teams was designed for knowledge workers at computers. The frontline layer was added later — and the data shows it. SWOOP Analytics found 99% of Microsoft 365 access happens on desktop. Mobile access: 0.22%. Source.
Overwhelming for anyone not at a desk.
Capterra reviewers describe Teams as "cluttered and overwhelming for simple users" and say "it can be harder to set up on users who aren't as tech savvy." Frontline workers on a shop floor have even less time and patience for enterprise software. Source.
Chat costs £3.10. Frontline costs £7.20. And it's rising.
Teams Essentials covers chat and video only. To give frontline workers documents, proper admin controls, and mobile access, you need M365 F3 — currently £7.20/user/mo, rising to ~£10 from July 2026. That's before IT setup. Source.
Ops, Comms, and HR.
One platform, one plan.
Comms your frontline opens.
Native news feed, 1:1 and group chat, Stories, polls, video. Designed for the way frontline teams actually communicate.
Open rates that decide everything.
Reach analytics, sentiment, daily opens. At Bubala, Blink drives 99% activation and 14 app opens per user, every day.
The Hub for everything frontline teams need.
Policies, training, contacts, documents. Searchable, mobile-first, kept current by your team.
Onboarding, forms, and the daily HR work.
Onboarding journeys for new starters, digital forms, and surveys, with custom roles and permissions built in.
Kudos that travel further than a thank-you.
Native recognition with reach analytics. See who praised whom, where the energy is, and where it stalls.
Plugs into the tools you already run.
Native integrations with Workday, ADP, iTrent, Okta, and Microsoft 365, plus single sign-on and user provisioning.
Teams was built for your office. Blink was built for your frontline.
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Built for knowledge workers.
Stretched to cover the rest.
Where Blink wins.
Frequently asked questions
If Teams is working for your desk-based team, keep it. Blink isn't trying to replace your meeting tool. But if your frontline workers — the ones without a desk, a corporate email, or time to learn enterprise software — aren't using Teams, you're paying for something they can't reach. Blink fills that gap from £2.95/user/month.
Yes. Blink Pro includes Google and M365 integrations. Your teams can stay connected to the tools they already use without switching everything over.
The opposite. Blink was built to be managed by HR and comms teams, not IT departments. There's no Admin Centre to learn, no Power Automate flows to configure, and no licensing matrix to navigate. You add someone, they're in. You remove someone, they're out.
Yes. Staff sign up with a personal email or phone number. No M365 account, no corporate inbox, no IT ticket. That's the whole point — Blink reaches the people Teams can't.
Teams was built for desktop and adapted for mobile. Blink was built for mobile from day one. The feed, chat, documents, and analytics all work natively on a phone. For workers who never open a laptop, that difference is everything.
Most teams are live in a day. No IT involvement needed. You set up your company, invite your team, and people start joining with their phone number or personal email. For a 50-person hospitality team or a 200-person logistics operation, that's a same-day rollout.
