No email, no problem: 5 ways to close the frontline communication gap

Another week, another Life at Blink! This week we are highlighting Ben Willder, a Senior Sales Development Representative located in our London office. This edition comes just in time to celebrate Ben’s one-year anniversary at Blink. Ben describes Blink as a proactive, collaborative and curious place to work.

Now, let's explore Ben’s path at Blink.

What is your position at Blink?

My focus is working within our Sales team as an Enterprise SDR, identifying some of the more critical employee inclusion and enablement challenges for Blink to solve across the largest organizations. 

Another area I’ve started to dig into is our Partnerships team. This is a really fast-evolving function at Blink, and I’ve spent a lot of time building relationships with core partners like Workday in Europe, as well as collaborating closely with some of the leading Meta Consultancies off the back of the news from Workplace. This has been a pretty rewarding passion project and I am excited to have the chance to dive into this more.

What initially attracted you to join Blink?

My previous company also focused on helping frontline employees. I think fundamentally I became aware of the countless challenges facing the frontline worker, and I love how tangible the positive impacts can be.

I want to sell something that I genuinely believe makes a difference. Whilst I know that’s obvious, I do think it’s hugely important, and I love the scope for impact that exists at Blink.

‍What's a project you are proud of from your time at Blink?

Apart from the incredible work myself and my colleagues have done on reinventing what’s possible with the Lavazza to froth a good coffee, I’m very proud of the Partnerships work we’re doing. 

We’ve really encapsulated the people-first approach that’s needed to differentiate ourselves in the market, and it’s set to be incredibly enabling for the company when you think of the scope for support, opportunity and collaboration it provides. More to come here, too!

What's one thing you're excited about for the future of Blink?

In my opinion it would be optimizing our partnerships with venture partners like Workday. There’s so much scope to support these partners with collaboration and co-creation, and I want to leverage this to ensure we maintain our agility in developing the product, extending our reach and getting as many frontline employees digitally enabled as possible.

Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?

It would have to be our employee intelligence. The scope for businesses to assess business problems at such a granular level through a lens that has never existed (a digitally enabled deskless workforce) is pretty exciting. 

As we conclude this edition of Life at Blink, we're inspired by Ben’s dedication to solving critical challenges for enterprise clients and forging impactful partnerships across Europe. Ben's passion for innovation, from redefining coffee experiences to pioneering initiatives like employee intelligence, reflects Blink's commitment to empowering frontline workers. When asked why he works for Blink, he responded with:

“I like selling a product that has a tangible impact that genuinely makes sense to me.”

Here's to celebrating Ben's first year with us and the exciting milestones ahead at Blink!

Join us in shaping the future of technology and impacting lives. Explore career opportunities at Blink today! https://www.joinblink.com/careers

C-suite leaders in the healthcare industry have long been interested in ways to improve their hospital performance. Now, studies show that one factor with a profound positive impact on meeting your business goals is increasing staff engagement in their jobs. HBR’s research showed that higher employee engagement levels can improve outcomes such as:

• Hospital costs (Any legal action taken by a patient against a hospital for negligent complications) 
• Treatment effectiveness and patient outcomes (Measured by the rate patients are readmitted) 
• The level of hospital acquired infections and conditions (Surgical complications, etc)

The research also found that just a small increase (1%) in employee engagement leads to a 3% reduction in hospital acquired complications and a 7% reduction in hospital readmissions. In addition to this, research supports that the quality and care with which their company leaders engage their healthcare employees influences key aspects of the care those employees go on to provide.

Simply put, employee engagement initiatives lead to better patient care. And if you treat your employees right, they'll in turn treat their patients right.

It's clear that C-suite leaders need to act now if they want to see improvements in hospital performance. But how can hospital leaders improve employee engagement among their staff? 

Well, there are a few key employee engagement trends in healthcare that organizations should keep an eye on, which our experts have delved into in this handy guide.

Trend 1: Moving towards consistent & clear communication

Our research has found that almost one-fifth of frontline workers state they don’t receive relevant communications from their employer organization. Our research also found that over one-third (34%) of workers can’t easily access workplace systems on their mobile, nearly 2 in 10 aren’t using their intranet, and of those, two-thirds don’t know how to.

But, so what? What does this downward trend in effective comms mean for leaders of healthcare organizations? Well, it turns out that ineffective communications can actually have a negative impact on patient safety, a critical concern for anyone in the healthcare sector. As NIMH states: 

"When health care professionals are not communicating effectively, patient safety is at risk for several reasons: lack of critical information, misinterpretation of information, unclear orders over the telephone, and overlooked changes in status."

On the flip side, consistent, clear and transparent communication within a healthcare organization creates highly engaged employees, which in turn improves the quality of care your employees provide their patients. 

So, if your paper announcement boards, sporadic emails and disparate communication tools are no longer working to effectively engage your staff, don’t just brush it under the carpet. With the pressure on for HR and IT leaders to digitize, a mobile-first, all-in-one approach to employee engagement can provide the perfect solution to both problems. 

When using mobile communication tools, you are able to easily and directly communicate with your frontline staff. Whether it’s instant company updates and news to the palm of their hands, simplified and secure document access at the drop of a hat, or direct and open two-way communication channels available 24/7, a mobile-first approach is a great way to engage and empower your healthcare employees – and improve patient safety. 

Trend 2: Actioning employee feedback

Whilst consistent communication will be vital to your employee engagement levels, you can’t simply provide workers with the means for communication and expect improved engagement. You have to use your communications channels to truly listen to, and action feedback from, your workforce in order to engage them.

Not only does this show your staff that their opinions matter, but it can also improve the overall work culture and job satisfaction within your healthcare organization, as they feel more autonomy over their work.

And the benefits don’t end there. Research from HR healthcare found that 60% of healthcare workers claim listening to employees drives changes for a more progressive business. Additionally highlighted in HR Healthcare's research, effective employee feedback has been found critical for improving patient employee environments.

As such, by perceiving employee engagement as an outcome-related effort in which patients themselves are directly affected by its success, healthcare leaders can better understand the impact that their engagement initiatives have on the overall patient experience.

Unfortunately, current trends in healthcare seem to be working away from these potential benefits. Our recent employee engagement statistics highlight that 87% of healthcare workers believe their employer should do more to listen to the needs of their workforce, and nearly 4 in 10 workers don’t feel that their feedback will be acted on. To combat this, leaders need to do more to ensure they are consistently making efforts to collect and act on direct employee feedback.

Finding the right employee engagement tools to facilitate clear communication around worker issues will be important, but one key feature you should look out for when it comes to worker feedback is Employee Surveys. By creating customized and targeted surveys for key demographics, departments and employees in your workforce, you can show them that their input is valued and taken into account when the big decisions are made.

Trend 3: Driving employee recognition 

According to research, recognition is a key driver for healthcare worker engagement.

However, our research shows that nearly 4 in 10 (37%) healthcare workers don’t feel as valued as their desk-based colleagues. This is a huge missed opportunity for healthcare organizations, as recognizing and rewarding your frontline staff not only boosts morale and job satisfaction, but can improve patient care as well.

A simple shout-out or a direct message goes a long way in showing your appreciation for your employees' hard work, but a one-on-one approach shows the organization is willing to go the extra mile to show they care about their team members. 

Ask your team questions about how they like to receive feedback. Do they prefer you shout it from the rooftops or keep it private? If your organization uses rewards, does your teammate prefer gift cards or meals? Asking these questions will provide you many options to meaningfully recognise employees.

Other ideas include:

• Recognition events (paid for team lunch or dinners etc)
• Providing development opportunities
• Personalized rewards
• Giving managers exposure to senior leaders.

At the end of the day, taking the time to recognize and appreciate your employees' efforts will go a long way in improving the overall employee experience – and your engagement levels will follow suit.

Trend 4: Understanding quiet quitting

While it's not a new concept to the healthcare sector, quiet quitting—where employees slowly disengage and eventually leave their job without giving notice—is a growing problem in the industry. 

Unfortunately, Gallup found that 32% of US employees were actively engaged at work in 2022 (compared with 34% in 2021) and that the largest decline in engagement was found among health care professionals, who realized a 9 point drop in engagement scores year-on-year. Some reasons cited for employees becoming disengaged include:

• They receive poor communication from management
• They don't believe management has their best interests in mind
• They feel a lack of autonomy and control 
• They do not have the resources needed to career out their role effectively
• They face little or no career advancement opportunities.

In addition to this, another recent survey found that 61% of physicians are currently experiencing burnout, and when asked about the cause, 62% of physicians blamed their current employer. The impact of this on the healthcare industry has been drastic.

The true impact of the quiet-quitting trend in healthcare

This phenomenon can have detrimental impacts to your healthcare organization, as it not only results in decreased productivity and higher turnover/low retention rates, but also requires additional resources—and costs—to recruit and train new staff members. 

Jeremy Sadlier, executive director of the American Society for Healthcare Human Resources Administration, commented on how this trend is playing out in hospitals all over the US:

“Ultimately, this trend has the potential to make a significant impact in the industry. Any lack of engagement on the part of staff ultimately impacts patient care, teamwork, safety and throughput, all of which impact the financial health of an organization and the patient experience. 

It's incredibly important for leaders to focus on engagement, growth opportunities, and to recognize and reward hard work. These are a few ways to focus on your employees to help them feel engaged with their work." 

In order to combat this growing trend, healthcare leaders should prioritize open communication with their staff to address any concerns or issues that may be causing employees to disengage in the first place. By understanding and addressing these issues with strong engagement initiatives, healthcare organizations can prevent quiet quitting and improve the entire employee experience.

Another way to tackle the quiet-quitting crisis, Forbes suggests, is that leaders humanize work. This could include offering flexibility and autonomy in the workplace, as well as recognizing and valuing employee contributions and investing in a mobile-first, intuitive solution to healthcare employee engagement.

Trend 5: Pushing diversity, equity & inclusion

One trend we're seeing in the healthcare industry is a greater focus on creating a diverse and inclusive workforce, as well as providing DEI training for employees.

And it's not only a recent trend. According to one study, the number of HR leaders identifying DEI efforts as a top priority was 1.8 times higher in 2020 than in 2019. In 2021 leaders indicated that “setting goals and tracking DEI progress through metrics” was one of their two top priorities for the year.

This trend is supported by further research from Deloitte, who surveyed 20 CEOs within the healthcare industry to find that addressing and improving health equity was one of their top goals. But why is that?

By promoting diversity and inclusion in the workplace at every level, healthcare organizations can improve employee engagement levels by making all staff members feel valued and respected. In turn, this can lead to improved patient care and better overall organizational practices.

Rola Aamar, PhD, Senior Clinical Effectiveness Consultant at Relias states:

“Commitment to consistent DEI initiatives, especially training, not only is important for patient safety and better health outcomes, but also can be key for retaining qualified, engaged employees. Organizations that create and promote inclusive work environments and consistently let staff know that DEI is a priority are the ones that are most likely to reduce moral injury and burnout among staff.”

Research has also shown that diverse patients who see themselves in the healthcare workforce, are more likely to trust their healthcare provider. This in turn leads them to be able to communicate better about their condition, more likely to understand and follow treatment plans, and overall are more satisfied with their healthcare. 

It really does matter at every level.

DEI is important at every level, with CEOs recognizing and pushing it forward this trickles down into other levels of management right down to the frontline.

In their 2021 State of Healthcare Training and Staff Development Report Relias found that over half of respondents indicated that their organization was moving to actively address DEI-related issues. However, only 40% of those with DEI training require managers to participate.

With this in mind, healthcare business leaders need to take action now: review your organization's current DEI practices, set goals for improvement, and make a plan to implement them effectively.

And don't forget to regularly track and assess your progress along the way. Consider utilizing resources such as DEI training programs, diversity consulting services, and healthcare employee surveys to gather feedback and ensure your DEI efforts are truly making a positive impact.

Trend 6: Prioritizing mental health and wellbeing

The mental health and wellbeing of your healthcare workforce has to be a priority if you want to succeed as an organization. However, historically, the healthcare sector has seen elevated stress levels. 

As Frontier’s research states:

Numerous factors contribute to elevated stress among healthcare workers, including heavy workloads, long shifts, a high pace, lack of physical or psychological safety, chronicity of care, moral conflicts, perceived job security, and workplace related bullying or lack of social support.

And this elevated stress isn't without its challenges. Physician burnout and caregiver stress is a real issue and, according to Frontier's research, work-related stress can have a negative impact on health care providers' professionalism, quality of care delivery, efficiency, and overall quality of life.

As such, it is critical that leaders in the healthcare sector are prioritizing the mental health and wellbeing of their employees. This includes offering direct and easy access to communication solutions to allow employees to reach out for support when needed, support resources such as employee assistance programs and crisis resources, mindfulness/resilience training, and flexible work schedules.

Whilst mental health should be a key focus, you can’t neglect physical safety.

In the quote above, Frontier cited “lack of physical safety” as one of the factors that contribute to stress. This is supported by research from NSC which found 40% of people who reported feeling “very” unsafe at work reported having symptoms of depression all or most days, while only 1% of people who felt very safe at work reported the same.

From the research, there are 3 key ways frontline safety can impact mental health:

• Employees who feel unsafe at work are more likely to experience symptoms of depression and anxiety. 
• Employees who feel the most unsafe at work are also the most likely to meet the criteria for clinical diagnosis of mental illness. 
• Feeling unsafe at work impacts employees on and off the clock. The feelings they have at work can follow them home.

By prioritizing the mental health and wellbeing of healthcare workers, organizations can improve overall employee engagement levels and decrease burnout rates, in turn driving patient care success and overall organizational success.

So let's take action now and prioritize the mental health and wellbeing of our healthcare employees. It's time to put an end to burnout and promote a culture of support within our organizations. The benefits, for both our employees and our patients, are worth it.

Trend 7: Using people analytics tools

People analytics tools are gaining traction in the healthcare industry, as they offer a way to track and measure employee engagement levels, analyze performance data, and inform HR decision-making. With the rising trend of big data and analytics in the healthcare sector, these tools can offer valuable insights to organizational leaders.

Deloitte tells us that with people analytics, healthcare organizations can:

• Increase employee satisfaction.
• View employees as a critical and valuable asset in the supply chain; an asset that can be analyzed and optimized to benefit individuals and the company as a whole
• Uncover opportunities to transform HR practices and optimize talent-focused programs.

By utilizing people analytics tools, healthcare organizations can gather valuable insight to inform and improve their HR strategies, ultimately driving employee engagement and overall organizational success.

Healthcare firms are also using people analytics to increase profitability, as employee engagement has been proven to be a strong predictor of financial performance.

With Blink's Frontline Intelligence, healthcare organizations can analyze and track employee engagement, satisfaction, and other key metrics in real time, using them to guide their employee engagement initiatives and reach their goals.

Final Thoughts

Unfortunately, Healthcare networks can be complicated enough, without staff having to download and juggle a number of different employee systems. 

The Blink mobile-first employee app connects them to core industry apps in seconds, without requiring a password. From shift scheduling to PPE requests to Sharepoint, everything's ready for your staff in one (digital) dashboard.

By providing a platform to help you stay on top of the latest trends, facilitate communication, and track performance and satisfaction, we can help drive HR success within your organization. With Blink, you can achieve:

• 10X higher communication rate using an employee app
• 300% increase in feedback through survey responses
• Higher employee retention and engagement
• People analytics to focus on burnout and DE&I initiatives.

So why wait? As healthcare leaders, it’s vital that you keep up with the latest trends and take action to improve employee engagement within your organization. And we can help you do just that.

Book A Demo Now

Want to learn more? Check out one of our healthcare client testimonials below to see how we helped them.

https://www.youtube.com/embed/EB4EVQx04ak

Today’s employees routinely use digital tools to manage their personal lives — for banking, shopping, fitness, and even dating — and now expect a similar level of convenience and connectivity in their professional environments.

Forward-thinking organizations are meeting these expectations through employee experience software platforms that transform how teams communicate and engage. Solutions such as Blink’s employee experience platform enable staff to feel more connected, motivated, and loyal to their company by simplifying communication and recognition.

Frontline teams, in particular, benefit from a unified employee experience solution. The “frontline connection gap” often leaves these employees isolated from leadership and peers, reducing both satisfaction and retention.

A mobile-first employee experience platform, such as Blink, bridges that gap by bringing everyone together wherever they work. It gives each employee a stronger sense of belonging, supports regular recognition, and creates continuous communication that makes work more fulfilling.

This guide from Blink outlines some of the best employee experience software platforms available today — helping you identify the right solution to connect your workforce and elevate engagement across your organization.

Whether your organization has frontline, desk-based, or hybrid teams, an employee experience software platform like Blink’s employee experience platform helps you meet and exceed modern employee expectations and deliver measurable improvements across engagement, operations, and culture. Here’s what effective employee experience software can help you achieve:

Enhanced employee engagement

Low employee engagement costs the global economy $8.8 trillion, according to Gallup. Employee experience platforms like Blink enable two-way communication, recognition, and collaboration that increase loyalty, satisfaction, and productivity.

Streamlined HR processes

The best platforms automate repetitive and time-consuming HR tasks such as time tracking, performance appraisals, and routine communication. By handling these automatically, HR teams free up time for human-touch, value-add work that improves the overall employee experience.

Improved talent management

Around 65% of frontline employees are unsure how to progress in their careers. Employee experience software provides continuous feedback, coaching, and development tools that help managers identify high-potential talent and guide employees toward advancement.

Data-driven insights

Comprehensive reporting and analytics capabilities enable organizations to measure engagement, sentiment, and performance. Blink’s platform, for example, supplies real-time insights that support better decisions, highlight trends, and surface issues early.

Employee recognition and empowerment

Employee appreciation and self-service tools make staff feel valued and informed. Access to essential information anytime, anywhere fosters a sense of support and connection across the organization.

A positive company culture

Transparent communication and meaningful connection — both core features of leading platforms like Blink — build positive company culture. When employees feel proud of where they work, satisfaction rises, churn decreases, and employer branding strengthens.

Key things to look for when choosing an employee experience software platform

Now that the benefits of an employee experience software platform are clear, it’s important to identify the key capabilities that define an effective solution. When choosing your platform, consider these essential features — many of which are core to Blink’s employee experience platform:

User-friendly interface

The best employee experience platforms minimize the learning curve. They should feel intuitive and familiar from day one, encouraging quick adoption across all teams.

Personalization and customization

Every organization is different. Choose a platform that lets you tailor tools and workflows to your company’s structure and employee needs.

Employee self-service

When employees can access the information and tools they need independently, HR teams spend less time handling routine requests and more time on strategic, people-focused initiatives.

Integration capabilities

For a seamless employee experience, ensure your platform integrates smoothly with existing business systems — from scheduling and payroll to communication tools. Blink, for example, integrates across multiple systems to provide a unified digital workplace.

Mobile accessibility

Frontline workers and remote employees often lack equal access to company tools. A mobile-first platform like Blink enables engagement and communication anywhere — whether on the shop floor, in the field, or during a commute.

Analytics and reporting

Select software that delivers robust analytics on engagement, satisfaction, and retention. Data-driven insight helps HR teams make informed decisions and address trends early.

Comprehensive feature set

To reduce the need for multiple apps, look for a platform that combines employee engagement, feedback, rewards, performance management, and learning and development. Blink’s platform consolidates these into one accessible hub, simplifying management and improving the overall employee experience.

‍

15 best employee experience software platforms

1. Blink

Blink is a leading employee experience app and communication platform purpose-built for frontline teams. As a mobile-first solution, Blink unifies dispersed workers and connects them with leadership through an intuitive, easy-to-use interface.

Users can quickly launch pre-loaded or custom employee surveys, add mandatory reads to a shared company news feed, recognize colleagues for outstanding work, and access real-time insights on engagement, satisfaction, and retention.

Built around frontline accessibility, Blink’s Hub centralizes essential information, including pay stubs, schedules, and key documents. Its interface encourages high adoption and consistent daily use — ensuring every employee stays informed, valued, and connected.

Key features

• News feed
• Employee surveys
• Employee recognition
• Secure chat function
• Content hub (Blink Hub)
• Insights and analytics
• Integrations
• Mobile-friendly design
• Content translation

Even after identifying the right employee experience management software, securing senior leadership buy-in remains essential. Before presenting your case, gather evidence and insights in the following key areas — all central to the successful implementation of a platform like Blink.

Developed by the team at Blink, the platform brings together communication, engagement, and HR functionality in one secure space. It’s designed to strengthen connections and alignment across all levels of an organization while reducing the administrative burden on HR teams. The essential guide to executive buy-in for frontline employee experience

Scalability: Evaluate how your chosen platform will adapt to your company’s future needs, including long-term growth and an expanding workforce. Blink’s platform is designed to scale seamlessly as organizations expand, supporting larger teams without adding administrative complexity.

Implementation: Assess how straightforward it is to deploy your software and integrate it with existing systems. A solution such as Blink simplifies this step with pre-built integrations and guided onboarding.

User adoption: An employee experience platform only delivers value when employees actively use it. Confirm that your software has a proven record of adoption. For example, 97% of employees at Care Synergy now use the Blink app, demonstrating how intuitive design drives engagement.

Vendor reputation and support: Review customer testimonials and case studies to verify a provider’s reliability and service quality. Blink’s long-term partnerships and customer success programs help ensure ongoing performance and satisfaction across industries.

Case study: Elara Caring

Elara Caring employs more than 32,000 caregivers who provide in-home and hospice support to patients across the United States. The organization faced a significant communication and coordination challenge:

• Without company-issued phone numbers or email addresses, caregivers felt disconnected from both colleagues and headquarters.
• An outdated manual scheduling process left hundreds of shifts unfilled each week.
• The existing HR platform failed to meet employees' operational and engagement needs.
  

To close these gaps, Elara Caring implemented Blink’s employee experience platform, developed by joinblink.com. The mobile-first platform unified essential communication, scheduling, and feedback tools into a single, secure, accessible application. Managers and caregivers could now share updates through a company news feed, manage shifts in real time, and recognize great work — all from their smartphones.

The impact was immediate. Workforce efficiency improved, communication bottlenecks were eliminated, and employees felt more connected to both their teams and leadership. Ninety-five percent of employees now report stronger connections to Elara, and 96% would recommend Blink’s platform to others in their field.

Read the full Elara Caring case study on joinblink.com

2. Culture Amp

Culture Amp is an excellent choice if you want to improve your performance tracking process. You can set and track employee targets, create personalized L&D plans, and access historical conversation and 1:1 data so managers can provide actionable feedback.   

This employee experience management software also gives you access to a ton of data. This provides a great basis for analysis and insight. And the platform even does some of the hard work for you too, using employee engagement stats to predict staff turnover.

Key features

• Reporting and analytics
• Turnover prediction tool
• Performance reviews
• Goal tracking

Pricing

Contact sales team for prices

3. Bonusly

Bonusly is a great option for employee recognition. Employees meet personalized targets and build up points, which they can then use to claim a selection of rewards,  all via the platform.

Whether you want your team to go above and beyond for customers, meet their sales quota, or simply engage with a request for employee feedback, Bonusly helps you to promote and recognize the employee behavior you most want to see.

Key features

• Peer-to-peer recognition
• Employee rewards
• Goal setting
• Reporting and analytics

Pricing

• Core: $3 per user/month
• Pro: $5 per user/month

Contact sales team for custom plans

4. Lattice

With Lattice, you’ll find it easy to launch employee surveys, celebrate employee wins, and get real-time experience data with the help of the platform’s Pulse feature and sentiment analysis. Lattice also supports employee development opportunities. It connects individual work to business outcomes so employees can view their progress easily.

Key features

• Reporting and analytics
• Employee surveys
• Employee recognition
• Goal management

Pricing

• Performance Management + OKRs and Goals: $11 per user/month
• Engagement: +$4 per user/month
• Grow: +$4 per user/month
• Compensation: $+6 per user/month

5.  Qualtrics XM

Qualtrics XM offers several products, one of which they’ve designed specifically for people teams. The employee experience platform uses AI and automation, so you can continually gather and assess employee feedback and get to know employee views at every point in the employee life cycle.

Data analytics tools help you to connect employee feedback to customer experience and business outcomes – so you can target employee experience improvements where they stand to make the most difference.  

Key features

• 24/7 technical support
• Automation tools
• Analytics and reporting
• Action plans

Pricing

Contact sales team for prices

6. Workhuman

Workhuman is built around social recognition. Team-based social feeds support peer-to-peer appreciation. Employees gain recognition points, which they can exchange for personalized and locally sourced rewards. And an AI-powered Inclusion Advisor gives real-time feedback on recognition posts to prevent unconscious bias and promote a culture of belonging.

Key features

• Employee recognition
• Performance management
• Translation into 34+ languages
• Community building

Pricing

Contact sales team for prices

7.  Mo

Mo is one of the best employee experience software platforms for team communication and appreciation. It allows you to share successes, recognize results, and reward good work.

Standout features include the Mo assistant, which helps people managers to remember work anniversaries and prompts them to appreciate employees who haven’t had a pat on the back in a while, and the social feed, where you can start conversations, prompt employees to start conversations, and ask for employee feedback.

Key features

• Team appreciation
• Social feed
• Employee feedback
• Insights

Pricing

• Starter: $3 per user/month
• Level Up: $5 per user/month

Contact sales team for custom plans

8. Motivosity

Motivosity provides tools for every stage of the employee journey. From recruitment to onboarding to development to career progression and even an employee’s company exit experience. The basic plan gives you access to a company social feed, great for important announcements and getting to know co-workers. Add-ons include Recognition and Rewards, Manager Development, and Employee Insights.

Key features

• Social feed
• Employee recognition
• Manager training
• Surveys and insights

Pricing

• Motivosity: $2 per user/month
• Recognition and Rewards: +$2 per user/month
• Manager Development: +$2 per user/month
• Employee Insights: +$2 per user/month

9.  WorkTango

WorkTango (formerly Kazoo) allows you to highlight the strengths and skills of peers and employees, while a points and rewards system incentivizes key behaviors. It’s one of the best employee engagement platforms for teams who want to make recognition an integral part of their company culture.

Key features

• Employee recognition
• Goal setting and feedback
• Surveys
• Analytics and reporting

Pricing

Contact sales team for prices

10. 15Five

15Five is one of the best employee experience software options if you’re looking to connect employee work with business objectives. Managers and employees can create career paths that motivate performance. Employees can identify their strengths and how these align with their goals.

Key features

• Goal setting tools
• Feedback
• Employee recognition
• Manager coaching

Pricing

All of the following prices are billed annually:

• Engage: $4 per user/month
• Perform: $8 per user/month
• Focus: $8 per user/month
• Total Platform: $14 per user/month

11. Leapsome

Leapsome is a solid employee engagement software, particularly if you’re looking for a solution that can scale with your company. You can select the modules you need, adapting the software to the size and budget of your organization. With Leapsome, you can run meaningful, well-structured meetings. You can also congratulate co-workers publicly and share private feedback too.

Key features

• Employee feedback
• Learning and development
• Goal setting
• Employee competency framework

Pricing

Pricing starts at $8 per user/month with the option to add on the extra features you need

12. BambooHR

BambooHR provides a huge range of HR tools. Teams can use it to track payroll, hours worked, and paid time off. The platform offers recruitment and L&D tracking tools.

As well as making life easier for HR teams, BambooHR has a couple of features designed to improve the employee experience. Wellbeing and eNPS surveys help teams to understand the employee perspective, while performance tracking tools support employee progression. 

Key features

• Performance reviews
• Time tracking
• Payroll management
• Applicant tracking system (ATS)

Pricing

Contact sales team for prices

13. Officevibe

If you’re looking for an easy and effective employee survey tool, Officevibe is an excellent choice. Officevibe is just one of the HR products available under the Workleap umbrella and this offering is laser-focused on employee experience.

The platform gives managers tools to become better leaders and build happier teams. Pulse and customized surveys, peer-to-peer recognition, and 1-1 meeting tools that guide meaningful and productive conversations are all at a manager’s disposal.

Key features

• Surveys
• Employee feedback
• Employee recognition
• Performance tracking

Pricing

• Free: $0 per user/month
• Essential: $5 per user/month
• Pro: $8 per user/month

14. Workvivo

Another good employee experience management software, Workvivo helps organizations streamline their communications and showcase their company culture, even when teams work remotely. When posting on the social feed, employees can link their posts to company values and goals. And with the Badge Feature, managers can recognize employee achievements publicly.

Key features

• Social feed
• Employee recognition
• Content hub
• Analytics & insights

Pricing

Contact sales team for prices

Read more: Workvivo alternatives

15. Jostle

An intuitive platform with a quick and easy setup process, Jostle is another popular employee engagement platform. It works to connect everyone within an organization, providing a social feed and a space for shared documents.

Managers can set tasks and then use built-in chat functions to track progress. They can also separate the social feed by location or team, ensuring that the right information reaches the right people.

Key features

• Social feed
• Surveys
• Peer-to-peer recognition
• Document and policy sharing

Pricing

Prices depend upon the number of employees you have. For an organization with 15-50 employees, prices are as follows:

• Bronze: $5 per user/month
• Silver: $9 per user/month
• Gold: $12 per user/month

Smaller organizations can expect to pay more per user. Larger organizations can expect to pay less. Prices for the Platinum plan are available from the sales team.

Additional considerations for HR teams

You may already be sold on a particular employee experience management software, but getting senior leadership buy-in is a vital next step. Before entering conversations about the type of tool you’d like to implement, be sure to gather information on all of the following:

Read more: The essential guide to executive buy-in for frontline employee experience

• Scalability – Find out if and how your chosen platform will respond to your company’s future needs, considering long-term company growth and an increase in the number of employees.
  
• Implementation – Determine how easy it is to implement your chosen software and whether it integrates with your other existing systems.
  
• User adoption – An employee experience platform provides very little value if employees don’t use it. Check whether your chosen platform has a user-friendly interface and a history of high adoption rates. We’re proud that 97% of employees at Care Synergy are now using the Blink app. Find out more by watching our on-demand webinar.
  
• Vendor reputation and support – Take a look at customer reviews, testimonials, and case studies to find out whether your software provider has a good track record in terms of product quality and client care.

Case Study: Elara Caring

Elara’s 32,000 carers spend their workdays caring for patients in their homes or in hospice settings. The company faced a million-dollar communication problem:

• Without company phone numbers or email addresses, carers felt disconnected from their co-workers and head office
• Carers wanted shift opportunities but an inefficient manual system meant hundreds of shifts went unfilled each week
• The company’s existing HR platform was failing to meet the needs of employees and the wider organization

Elara saw a solution in Blink. Our platform gathered all the information and tools that employees needed in one easy-to-use platform that everyone could access from their smartphones. Employees and managers had access to a social feed, shift scheduling, employee feedback and employee recognition tools.  

The result? Improved workforce efficiency and streamlined communications. Thanks to Blink, Elara has transformed the employee experience. 95% of employees now feel more connected to Elara and 96% would recommend the platform.

Read the full Elara case study.

Whenever you place a new hire in a role, you hope they’ll go the distance. But ‘hopefully’ isn’t enough in this challenging recruitment climate.

The first 90 days of employment is an opportunity to set firm foundations and begin the first chapter of a productive, long-lasting relationship. And yet, within the caregiver and healthcare sector, those first 90 days are also where the majority (57%) of turnover occurs.

A small portion of this turnover will come from poor-fit hires and people who are asked not to continue after their probationary period. 95.5% of all hospital staff turnover is voluntary though, so there’s clearly something to analyze here.

To put it plainly, employees who are supported and nurtured through their first 90 days in post become engaged, loyal workers — likely to stay for a year or longer. Those who aren’t, resign.

Let’s look at how you can harness the 90-day retention opportunity for your healthcare organization.

Retention efforts begin before recruitment ends

When we think about retention, we typically think of the employees we’ve already onboarded. And this appears entirely sensible: you can’t retain the staff you haven’t hired yet.

At the same time, we know that the employee experience journey starts way before an official job offer. The ‘moments that matter’ start as early in the lifecycle as first seeing your job advert and visiting your website. 

Candidates are forming an opinion about your organization throughout the application and recruitment process. They’re deciding whether or not they can see themselves staying with you long-term.

At this stage, candidates are looking at factors such as:

• What you ask of them during the assessment process
• How well and often you communicate
• Your employer branding
• What current employees say about your business on social media
• How well your organization is reviewed and how it’s represented in the press
• What your annual reports say about the employee experience, your commercials, vision and values, and position in the marketplace

Not all candidates will deep dive into your organization’s public profile, but some will. And at the very least they’ll be on the receiving end of how you manage the application process. So to start as you mean to go on: to help employees get past the first 90-day threshold, your recruitment efforts need to serve as retention efforts, too.

This can be a challenge for organizations using staffing agencies, who may have significantly less control over their relationship-building efforts. Similarly, US companies deploying CDPAP may find care workers appearing on the payroll without any previous facetime and with limited understanding of the provider that’s hiring them.

The need to deliver retention is pressing even in these scenarios. Attrition is a phenomenal cost burden for healthcare organizations placing employees from any recruitment source. 

Understanding attrition factors

Healthcare workers brought into your organization through traditional means — that is, not CDPAP or staffing agencies — must have been excited about the opportunity enough to accept your offer. What can happen to make them want to leave only a few months later?

Experience versus expectations

Employees come to a new role with a series of expectations. These come from their previous work experiences, your employer branding, and the job description. If their experience is significantly worse than — or even just different to — their expectations, they may decide to move on.

There’s a ‘two-factor theory’ at play here. On one hand, you have hygiene factors, otherwise thought of as ‘causes of dissatisfaction’. These can include issues such as problems with managers, poor working relationships, or a feeling of inadequate health and safety.

Motivating factors are the opposite: they make a worker want to stay. These include opportunities for growth, having a sense of purpose, and feeling recognized for good work. 

If there’s a significant mismatch between hygiene factor expectations and experience, don’t be surprised if your staff start to churn quickly. An absence of motivating factors may take longer to push staff into leaving, but eventually, this will too.

Lack of access to training, resources, and tools

Staff who lack the necessary training, resources, and tools to perform their duties effectively quickly become frustrated and demotivated. They’re unable to enjoy their work or do it well.

This isn’t just an attrition risk. A lack of access like this also creates compliance and patient safety concerns — it leaves your organization open to risk, reputationally and financially.

‘Access’ is the right word to interrogate here. Training might be on offer for healthcare workers, you may have paper copies of necessary resources, and specific tools might have been rolled out to the frontline to support their day-to-day. But if employees can’t access them easily — without disrupting their working day — then they simply aren’t fit for purpose.

Frontline healthcare workers need tools designed to meet their needs. Tools and software solutions originally aimed at office-based workers are unlikely to fulfill this requirement.

It’s also important to recognize the additional administrative burden your employees face during their first 90 days. There’s rarely enough time for thorough onboarding and training before workers are asked to care for patients.

This leaves workers trying to juggle patient care and paperwork throughout their first 90 days. This overload and lack of intuitive tools can mean that aspects of onboarding and training get missed.

Scope of the role

Unsurprisingly, some healthcare roles have higher turnover than others. For example, larger hospitals with more than 500 beds have the highest rates of staff turnover.

Similarly, few new hires are comfortable joining a team that remains understaffed. If the situation isn’t resolved promptly then turnover is likely to be high. 

Contact time

Some frontline healthcare workers spend the majority of their day surrounded by other people — on a busy Accident and Emergency ward, for example, or riding in the ambulance with the rest of their EMS crew. Others work solo. Home health carers can go weeks without seeing another co-worker or connecting with HQ. 

Every frontline worker needs contact time with their manager. They need support, development, and feedback on their performance. They also want to share their difficulties and suggestions, and this contact time is all the more important during their first 90 days when so much of the role is new.

Contact time with co-workers is essential too. Teams need to spend time together to create a sense of belonging. They can share ideas and experiences and provide peer-to-peer support.

Healthcare and home health organizations relying on staffing agencies and CDPAP need to put in considerable extra effort to encourage this kind of culture.

Seizing the opportunity: what makes those first 90 days engaging

Flipping the above on its head, we can now start to assess what a great first 90 days looks like for healthcare employees.

An immediate and thorough welcoming

Employee onboarding plans set the tone across four important Cs: compliance, clarification, culture, and connection.

• Compliance is vital in healthcare. You need to know that new hires understand what’s expected of them to satisfy the necessary criteria and continue with best practice. You should also use the onboarding process to ensure employees go through any required training or certifications before they treat patients.
  
• Clarification is broader than compliance. It helps employees understand what their job role is in detail and by being crystal clear from the off-set you can set them up for success. You might also choose to clarify who they will work with, who they can turn to for questions and support as they learn the ropes, what your organizational goals are, and how much their individual contribution matters.
  
• Culture we’ve mentioned already and it’s where many healthcare organizations start to fall down where retention is concerned. Harvard Business Review data concluded that “Competitive pay and other support options are essential to recruiting caregivers, of course, but organizational culture, including a commitment to excellence, is what makes them stay.”
  
• Connection is rarely ever achieved without the right cultural environment. If culture can be thought of as how you work as an organization, then the way you connect your teams together naturally falls into this category. Remember: just because a healthcare worker is put on a busy ward with many busy co-workers doesn’t make them connected. Connection requires considered effort, from them and from you. And you have the opportunity to lead by example from as early as day one.

Welcoming staff shouldn’t be a one-way process, though. Yes, you will have lots of information you need to pass their way, but the earlier you get them actively engaging the better. 

Run regular onboarding surveys at the end of weeks 1, 4, 8, and so on. And if you have employee groups and communities available to join, make sure your new hires know they are there. These could be around internal initiatives, like digital inclusion, or shared values and characteristics like LGBTQ+. Look for every opportunity to create community, belonging, and psychological safety. The impact on retention and employee wellbeing can be transformational.

An effective onboarding can, according to BambooHR:

• Make employees feel 18x more committed to their employer
• Increase a sense of connection in 91% of employees
• And lead 89% of employees to feel ‘very engaged’ in their work

What could your healthcare organization do with stats like that?

Having the tools needed to succeed

Frontline healthcare workers often have tools extended to them as an afterthought. Whatever their desk-based peers in head office are using is what they are asked to use too. 

But these tools are not fit for purpose for the frontline. Either as a result of bad mobile user experience, requiring multiple log-ins, complicated filing systems and navigation, or all of the above.

Some crucial workflows are still paper-based by default, causing a digital divide to form between healthcare teams. This impacts efficiency and productivity, employee engagement and satisfaction, and the quality of patient care.

By empowering frontline staff with the right tools for the job from their very first day you can greatly reduce attrition risks, solving for the ‘hygiene’ and ‘motivating’ factors we covered earlier on.

A tool that’s built for the frontline first will:

• Be mobile optimized and easy to use on the go
• Facilitate single sign-on and bring all mission-critical apps together in one place
• Allow teams to stay connected to each other and the wider organization

Transitioning from desk-based tools to a frontline employee app will make frontline hires feel valued and invested in. It’ll also keep them with your organization way beyond the first 90 days.

Checking in regularly

It’s no shock to anyone that great relationships rely on effective communication. What’s important is how you make this kind of communication normal for your new employees. 

• Encourage new hires to ask questions, build connections, and proactively seek out the training they need. Home Health Pulse explains it perfectly when they say, “Because inexperience breeds vulnerability, caregivers who feel unsure or underprepared in their position for too long will choose to save their dignity and quit to go where they feel competent.”
  
• Focus on their relationships with co-workers and the first-line managers who lead them. These should be your employee’s first point of contact when they need help, so make it easy for them to ask
  
• Ask for their feedback often. When staff find it easy to talk about the challenges they’re facing, you hear about problems early. This lets you tackle emerging issues around burnout or frustration before it’s too late. 91% of nurses blame burnout, poor working conditions, and pay for the staffing shortage — hear them out on these issues to minimize attrition. Annual healthcare employee surveys are only the beginning.

Offer your new hires a variety of paths to communicate their needs. Blink Pulse surveys let you track feedback from your new hires, opening up the opportunity to optimize and improve your retention rates.

Connecting new hires with your overall purpose and mission

“I’m yet to meet a clinician or caregiver who got into this line of work to be on a computer all day” explains Ian Gordan, former President of Administrative Operations for Elara Caring. 

And it’s true. At the risk of over-generalizing, frontline healthcare workers typically want a sense of purpose in their work — and it pays to provide this sense of purpose as soon as you possibly can.

Unfortunately, it can be difficult to remember this purpose when workers are constantly rushed, focusing on the immediate needs of their patients. Limited contact with co-workers can make this problem worse.

It’s here that tooling becomes essential again:

• A shared news ‘Feed’ allows you to send regular reminders of the company's purpose and internalize those values in new hires
• Building connections and ‘Chats’ between team members provides a collective sense of excellence and dedication to the cause
• Mandatory reads shared in the Feed and then saved in a centralized ‘Hub’  give all staff members a place to refer back to if they ever need a reminder

Rewarding and recognizing key behaviors

Lastly, but equally as importantly, there’s reward and recognition. 

Keep your new hires motivated and enthused during and after their first 90 days by demonstrating a culture of recognition. Reward staff who are doing well early in their time with you. Give them a shout-out on your news Feed or gift them some company goodies. 

It’s a basic tenant of psychology that we should reward the behavior we want to see repeated, but the benefits of recognition programs in the workplace extend far beyond productive behavior. Culture, customer service, and commercial outcomes are all improved when your healthcare workers feel appreciated.

Reaching the 90-day milestone — and beyond

Don’t let the 90-day milestone pass by without at least some form of recognition and check-in. If your employee stays with you past the first 90 days, celebrate that — and them.

If your employee voluntarily leaves before they pass the 90-day milestone then you have an opportunity to learn. Ask your employee why they’re leaving and what could have enabled them to stay.

Consider going further, too. Consider holding regular ‘stay interviews’, offering employees an opportunity to discuss concerns they have with their role and their aspirations for their career.

Blink. And deliver the best employee experience from recruitment to retirement

Blink helps you keep top talent from recruitment to retirement. Our frontline employee app enables and empowers healthcare staff with the tools, resources, and support they need to thrive at work and offer outstanding patient care.

Learn more about Blink for healthcare here.

Are your internal comms authentic… or anonymous?

Traditional internal communications usually focus on the latter. They’re often overly polished, overly formal, and 100% vanilla. So they’re doing next to nothing for comms engagement.

Employees today want to relate to each other and see personality. They want to hear from people, not just about them. They want honesty over polish. Real talk over corporate speak.

That’s where POV (point of view) content comes in. POV content is engaging, memorable, and well-suited to a world where everyone with a social media account is a content creator.

Here, we take a look at all the reasons POV content works — and how you can weave it into your internal communication strategy in 2025.

What is POV content — and why does it work?

POV content is authentic content created by people within your organization, not your comms team.

It’s a “day in the life” video from a depot manager. A behind-the-scenes look at the retail crew prepping for a Monday morning. Snaps from the latest marketing team lunch.

It’s first-person stories and unfiltered moments, personal and imperfect, created by everyone from your execs to frontline employees to hybrid work staff. And it’s one of the key internal comms trends we’ve seen companies embracing in 2025.

Here are all the reasons POV content deserves a place within your internal communication strategy.

It builds empathy across departments and roles

When someone shares their story — the highs, the struggles, the interesting little details of their day — it helps to build bridges.

Frontline employees get insight into the challenges of your scheduling team. Your HR department comes to understand how busy a day in the life of a frontline worker actually is. Your C-suite starts to feel like real, relatable human beings.

POV content helps teams understand each other — and that drives better cohesion and collaboration.

It helps people feel part of company culture

When you incorporate POV content into your internal comms, employees hear from a diverse range of voices. So they’re more likely to see themselves reflected in internal messaging.

This is great for culture building. Employees feel part of something bigger. They don’t just receive corporate updates and a monthly newsletter. They build an emotional connection with your organization and their peers.

It makes your comms content more engaging

When communication feels more human and less corporate, it’s more interesting. Employees are more likely to tune into your internal comms channels because the content they find there is fun, real, and relatable.

Improved comms engagement is linked to improved reach and recall. And when employees enjoy your internal content, they’re more likely to lean into the company conversation — making your comms platform an evermore vibrant place to hang out.

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Why POV content matters now more than ever

Wondering why now? In 2025, POV content deserves a place within your internal communication plan because it helps you overcome some of the comm team’s most pressing challenges.

Disconnection is real

Frontline employees can feel miles away from HQ — both physically and culturally. Hybrid teams are, likewise, often left out of the loop.

The old ways of communicating — think internal emails and town hall meetings — were designed with desk-based and office-based teams in mind. And they now fail to cut through for your entire workforce.

In contrast, POV content tends to be short-form and engaging. It’s a way to bring hard-to-reach employees back into the comms fold, where they’ll find lots of other culture-building and information-sharing comms.

Employees are less trusting

There’s a ton of research out there to show that younger employees are a lot less trusting of institutions and authority figures than the generations that came before them.

So that official-sounding memo? Employees are liable to view it with a huge dose of skepticism. 

People trust people. Not generic messages. Not the corporate voice. So if you want your internal comms to build trust, POV content can help.

It’s a way to build community

Community is something today’s employees are craving.

Employees who feel that they belong within your workplace report greater job satisfaction and lower levels of burnout. And companies that prioritize community-building report better rates of retention.

POV content helps you build a welcoming workplace community — a place that celebrates individual employees, their perspectives, and their journeys. And this content isn't just good for culture, it's good for your business goals, too — helping to improve communication, employee experience, and employee engagement.

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How to bring POV into your internal content

So how do you put POV content into practice? How do you encourage employees to become internal content creators? And how do you guide them to create the kind of content you know will hit the mark?

Here are some practical tips on how to develop a regular stream of POV content for your internal communication channels:

• Employee take-overs. Invite employees to “take over” your intranet or employee app for the day. Give them the mic. Let them show what the workplace looks like from their perspective.
  
  
• Use Stories and short-form video. Short-form videos are a prime example of Insta-worthy comms. They’re easy to create, authentic, and can convey lots of information in seconds. What’s more, they’re proving very popular with employees.
  
  
• Spotlight real moments. Go beyond the latest conference or your end-of-year social. Highlight those less glossy moments — the tricky shift, the lesson learned, a tough moment where company values shone through. Encourage people to capture big milestones and the messiness of day to day work.
  
  
• Normalize imperfection. POV content shouldn’t look like a brand campaign. So encourage smartphone-filmed videos and text written in an employee’s unedited words. Highlight and celebrate examples of imperfect content on your internal comms channels to encourage people to give content creation a go.

Tools and tips for making it sustainable

POV content is most effective when it becomes part of your comms rhythm — not a one-off campaign. Here’s how to embed it into your internal communication strategy.

Ask: “Who can tell this story best?”

Before creating any new internal comms message, consider whether the comms team are the best people to craft it.

Consider the following: 

• Would this message mean more coming from an employee, in their own, unpolished words?
• Will it resonate better?
• Will it feel more authentic?

Create templates or prompts to help employees get started

Give employees a structure to follow and you’re more likely to spark their creativity and get content that sits neatly alongside your other internal comms messaging.

Employees may need guidance on content formats — for example, the ideal video length or the need for paragraphs in their posts. Prompts can also prove useful. Here are a few ideas:

• Share your weekly wins
• Share the why behind what you do
• Favorite work hack. Go!
• One photo that sums up your week
• Three things you wish people knew about your job.
• “The best thing about working in my team is…”

Curate and amplify top content

You can’t expect a POV content campaign to sustain itself. It needs input from your internal comms team — and real-time insights from analytics tools and employee surveys — to build and maintain momentum.

So shine a light on great POV content. Create a “voices of the week” roundup. Pin top posts to the homepage. You’ll encourage first-wave content creators to continue doing what they do — and maybe inspire some budding creators to contribute too.

Mix in leadership POVs

Your leadership team can set an example for the kind of personal, unpolished POV content you want to see on your internal comms channels.

So humanize your leaders and bring them closer to employees by giving them opportunities to share their personalities, challenges, and workday experiences.

Some ideas?

• A selfie-style video answering an employee question
• A photo from their week with a personal reflection
• A note on what they’re learning right now
• A personal story or anecdote

Put a few guardrails in place

Encouraging POV content doesn’t mean giving employees free rein across your workplace communication channels.

To ensure content aligns with your company values and to hear from a range of employee voices:

• Set expectations around respectful content and inclusive language
• Provide support for those who are unsure how to share
• Review posts before they go live — but avoid the temptation to over-edit
• Experiment with a pilot content creation group to see what works and what doesn’t

You can have it all. Authenticity and content that fits your company’s tone of voice. You just need to put a few boundaries in place. 

The best internal communication tools will give you the permission settings you need to exert just the right level of control over employee-generated content.

Handing the mic to employees for maximum comms impact

People connect best with people. Not anonymous corporate entities. Not executives who keep them at arm’s length.

When you open the door for employees to share their real stories, you do more than boost comms engagement — you strengthen culture, build trust, and create a sense of belonging that translates into measurable results. Gallup says companies with highly engaged employees have up to 21% higher profits and lower turnover.

POV content is one of the simplest ways to make that happen.It shows real, relatable, and diverse views clearly. This helps employees see themselves in the company’s story. It also makes internal communication channels places they want to visit.

With Blink, you can make POV content second nature. Our platform makes it easy for employees to share moments on the go, for leaders to engage in real conversations, and for comms teams to keep everything aligned with company values. The result? A steady stream of authentic content that drives connection, trust, and business performance.

In 2025, your internal communication strategy isn’t complete without employee POVs. Give your people the mic — and watch your culture, engagement, and results grow.

‍Blink. And design an internal comms strategy that fosters real connection with real voices.

Actimo vs. Blink – which is better? It's a question many buyers are asking. And of course, the answer depends on who's asking!

Blink and Actimo are both cloud-based internal communication platforms with a strong customer base and some overlap in features. Yet their primary focus varies. 

Actimo vs. Blink – quick facts

Actimo is ideal for teams who want a platform that enables e-learning but aren’t as concerned about real-time interaction. 

In contrast, Blink is a truly inclusive real-time communications platform for frontline workers, though it doesn’t have an integrated LMS system. 

Your organization’s technical resources may also determine which one is best for you. Blink is easier to use out-of-the-box, while Actimo requires a more thorough setup. 

Both apps place a heavy focus on mobile usability, but Actimo doesn’t offer a newsfeed and is best used as a static intranet. 

And while Actimo's designed for medium-sized organizations, Blink works best for extra-large enterprises with 25,000+ staff.

In this post, we'll break down the key differences and similarities between Blink and Actimo.

Let's dive into it.

Actimo vs. Blink How they're similar

Mobile-first content

On Blink and Actimo, all content is mobile-first. In other words, everything is optimized to be viewed on a small phone screen, not a desktop. This means both could be a solid option for organizations with mobile or frontline workers.

Customizability

Blink is customizable through third-party integrations and offers a wide variety of functionality through its micro-app function. While the starter platform is incredibly easy to set up, full end-to-end customization can take some work through micro-apps and necessary integrations.

Similarly, Actimo can be extensively configured with a fully customizable onboarding flow and plenty of in-app engagement data. Capterra users commented that it's 'easy to make presentations or apps for almost any purpose.'

Multi-lingual offering

Both platforms cater to multiple different languages. Blink even offers on-demand translation of content into the users language of choice.

Some users complained that Actimo switches text from English to Danish.

Actimo vs. Blink: How they're different

Integrations

Blink's integration capability is one of its strongest selling points. Through its dedicated app marketplace, users can shop for new integrations and mix and match to build their own 'super app'. Integrations are configured using Single Sign-On, so users can access different tools without leaving Blink.

By contrast, Actimo probably won't be the solution that replaces every one of your current internal communications tools. There are limited integrations with third-party business tools beyond HR systems.

Employee engagement

Taking a cue from the most popular social apps, Blink offers a live feed with company updates and user-generated text, images, and video. As a result, engagement with the app is remarkably high, with an average of 14 app opens per user per day.

On Actimo, it can be a lot of work to get set up and maintain engagement. Since the content isn’t primarily user-generated, admins will need to regularly create and schedule content to encourage use. That also means communications are more top-down than other platforms. 

e-Learning

Actimo is a fantastic application to facilitate training and learning. Users liked that 'training is fully self-paced and fits anywhere in employee schedules.'

Within the platform, micro-learning is detailed yet simple to use. There are also engaging learning paths with gamified achievements that users can access at their own pace. Data on the compliance with, and completion of, necessary training, is another plus.

On Blink, there is no native onboarding and training function. However, a function can be added with the micro-apps feature, or by adding an integration.

Peer-to-peer communication

Blink offers a searchable in-app database of employees, so it’s easy for users to find a coworker they want to connect with. When they find that co-worker, there are many different ways to communicate: 121 or group chat, through real-time feed posts and comments, or by creating Hub content.

For those looking for a platform with a People Directory, Actimo may also not be a good choice. Beyond group members, there is no way to see a complete list of employees at your organization. 

UX/UI

Blink developers design the app to mimic consumer apps like Uber and Facebook as closely as possible, so the user experience is familiar and fresh. Reviewers praised the platform's 'responsive, team-customizable features.'

While Actimo users appreciate they have 'full control of the layout', they were disappointed that the UI is 'clunky and outdated'.

Frontline focus

While users commented that the app works 'just as well for desktop as it does on mobile', Blink is unique in its laser focus on the frontline experience. And despite offering a highly usable mobile experience, there is also a surprising amount of depth to the content and features. 

While Actimo is optimized for the frontline experience, it doesn't focus on tailored features for specific industries (in Blink's case, transport and healthcare).

Targetting content

Blink's architecture is based on 'teams', which means all content is targetted is personalised to users depending on the groups they're in. Users can schedule campaigns months in advance, and 'pin' posts to ensure they're read, or tag them as 'mandatory reads'.

Actimo users complained the app is 'missing a way to micro-manage groups and send-outs', and requested 'more functionality for campaign planning.'

Actimo vs. Blink: systems and pricing

Unlike Actimo, Blink offers all of its features and capabilities through a single system with optional paid add-ons, which includes a dedicated Customer Success Manager. An all-in-one solution like Blink is attractive to many buyers since it provides seamless functionality and is priced as a single unit.

Blink also offers a number of pre-built integrations with popular business apps to allow for further customization.

The core product is priced in four according to scale:

• Essential
• Business
• Enterprise
• Enterprise Plus

Organizations can also take advantage of a 40% discount if they pay annually.

Overall, Blink is an affordable product, with users commenting on its 'excellent value for money'. While Actimo pricing is not available online, reviewers commented on the cost per user being 'hard to justify' for smaller organizations.

Actimo vs Blink: final thoughts

While Actimo is a strong choice for organizations focused on training and onboarding, it lacks the features to make it a true digital workplace.

To find out more about Actimo vs. Blink, request a free Blink demo today.