Build a business case that gets approved

You've already seen why frontline communication deserves investment. Now it's time to turn that into a proposal leadership will approve.

Join digital communication and collaboration consultant Sharon O'Dea for a live, practical session on building a business case that resonates with finance, operations, HR, and executive leadership. Together, we'll walk through Blink's Business Case Guide step by step—from gathering the right evidence to presenting a financial case that stands up to scrutiny.

This isn't another ROI webinar. It's a hands-on walkthrough of a proven process you can use immediately, whether you're creating your first business case or refining one that's already in progress.

No pre-reading required.

What you'll learn:

• Discovery: Learn where strong business cases really begin. We'll cover who to speak to, what questions to ask, and how to uncover the evidence that gives your proposal credibility.
• Stakeholder mapping: A CFO, an Operations leader, and an HR Director don't all buy for the same reasons. Learn how to tailor the same business case for different audiences without starting from scratch.
• Financial case build: Walk through the five measurable business outcomes from the guide and learn how to present them with confidence. We'll also cover the questions finance teams are most likely to ask—and how to answer them.
• Avoiding pitfalls: Discover the five mistakes that most often derail business cases and how to avoid them before your proposal reaches leadership.
• Brining it to life: Data builds credibility, but stories create action. Learn how to combine evidence with a compelling narrative that helps decision-makers understand—and remember—your case.

You'll leave with:

• A repeatable process for building a business case from discovery through executive approval.
• Practical prompts for stakeholder conversations and evidence gathering.
• A proven approach to presenting financial value with confidence.
• Techniques for tailoring your message to finance, HR, operations, and leadership.
• A practical checklist to strengthen your next proposal before you present it.

Whether you're trying to secure budget for the first time or strengthen an existing proposal, you'll leave with a practical framework you can apply straight away.