Stagecoach shared their challenges with us and we decided to move to a pilot fairly quickly. After clearly understanding their goals, we moved Stagecoach to a field trial to ensure that success was measured continuously.
The priority was the 21,000 bus drivers within the organization, so we selected two very different bus depots for the pilot. By working closely with the project sponsors, business analysts and the local bus depot management teams, we were able to iterate the approach quickly and efficiently.
We started with a visit to each depot to build relationships and understand the local needs. The proof of concept involved 500 bus drivers over four weeks, including launch events in the two chosen bus depots.