Reducing staff turnover by 26%

Find out how one of the largest transit providers in the UK transformed its workforce engagement

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What Stagecoach achieved with Blink


Blink users open the app daily


increase in employee satisfaction


times payslips were accessed

The challenge

After a recent employee survey, Stagecoach wanted to improve engagement with frontline workers to improve employee satisfaction.

They wanted to experiment with more effective ways to reach and enable their most important asset; their customer-facing workforce. The workers were distributed throughout the country, ranged in age from 22-65, and each had a very different level of technical aptitude.

With Internal Communications split across emails, existing Sharepoint Intranet and noticeboards, they wanted to know if a smarter approach would deliver a step change.

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The Solution

Stagecoach shared their challenges with us and we decided to move to a pilot fairly quickly. After clearly understanding their goals, we moved Stagecoach to a field trial to ensure that success was measured continuously.

The priority was the 21,000 bus drivers within the organization, so we selected two very different bus depots for the pilot. By working closely with the project sponsors, business analysts and the local bus depot management teams, we were able to iterate the approach quickly and efficiently.

We started with a visit to each depot to build relationships and understand the local needs. The proof of concept involved 500 bus drivers over four weeks, including launch events in the two chosen bus depots.

The Impact

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100% responded “Yes” to an internal survey asking “would you recommend Blink to your colleague?

This encouraged quick adoption across the organization.

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89% of drivers opened the app an average of 6 times each day

Content was delivered to each driver’s personalized feed, leading to higher engagement rates.


Stagecoach realized a 20x increase in near-miss reporting

By giving employees access to what they need, when they need it, Stagecoach understood the real key to sustainably transforming retention.

Blink made management approachable. It streamlines communication and gives staff the opportunity to talk to us meaning that we get a real feel for what they think.

Nathan Ward · Performance and Development Manager

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