Meet COMO Hotels & Resorts
COMO Hotels & Resorts is a global luxury hospitality group with properties spanning city hotels and remote retreats. From Bhutan to Bali, from London to the Caribbean, the brand is built on three words: creativity, passion, and style.
For a group with that DNA, the experience guests receive depends entirely on the team delivering it. And teams can only bring their best when they feel heard. That's where COMO hit a wall.
Victoria Tweddell, People Director at COMO Hotels & Resorts, knew the comms model wasn't working long before Blink arrived.
"I think our communication was really top down. We were able to communicate to our team through notice boards, through emails, really old school styles, but they weren't able to communicate back to us. And that is something that we felt was really missing before we had Blink."
The problem: a one-way conversation
The cause was structural. COMO was relying on the tools every hospitality group inherits. Notice boards in back-of-house. Mass emails to a workforce that doesn't sit at desks. Information went down. Nothing came back up.
That left employees feeling unheard. It made inter-department coordination slow. And it made fixing a guest issue harder than it needed to be, because the people closest to the problem couldn't get a message back to the people who could solve it.
COMO had originally signed a contract with Meta's Workplace to fix the gap. But before they launched, Meta announced Workplace was being sunset. Victoria's team needed a new answer, fast.
The solution: a two-way platform built for the frontline
COMO rolled out Blink instead. Mobile-first, designed for shift-based teams, and built around a feed that goes both ways. Within weeks, the difference was visible.
Two features stood out for Victoria.
"I love the Hub. I don't get asked a hundred times where a document is, so I'm able to point everybody to Blink. We send them links and we're able to communicate. But I would also say the Boost feature where we can put up top the important messages and they're not getting missed anymore."
Victoria Tweddell, People Director, COMO Hotels & Resorts
The Hub became COMO's single source of truth for HR documents and policies, eliminating the constant inbound requests Victoria's team used to field. Boost gave leadership a way to make sure critical messages cut through the noise on busy shifts.
The result: a tenfold lift in communication, and a workforce that's finally heard
The shift wasn't subtle. Victoria describes it in one word.
"I think Blink has changed our communication tenfold. Everyone is communicating with each other socially as well as on an operational level. Inter department communication has improved. We're able to fix guest problems quicker because we're able to communicate faster, but we're also able to see the fun side of our company as well."
Victoria Tweddell, People Director, COMO Hotels & Resorts
The data backs it up. 95% of Como's 232 team members have activated. 97% are active every month. The average user opens Blink seven times a day. 52% engage with the feed.
The qualitative win is bigger. Team members are now actively posting from their departments, showing each other what they do day to day. Nobody's in the dark anymore. For a luxury brand that runs on creativity, passion, and style, that visibility is the foundation everything else sits on.
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