Meet Bleecker Burger
Bleecker Burger is the London burger brand that built its name on doing one thing extraordinarily well. From a single street food truck to a small chain of restaurants, the team has earned a fierce following along the way.
For a brand that lives or dies on consistency, getting communication right across every site matters. And for a while, it wasn't.
Elias, General Manager at Bleecker Burger, knew the previous comms platform wasn't pulling its weight. Basic functionality was unreliable. The team had stopped trusting it. Internal communication had quietly become something most people checked out of.
"So not everyone was engaging in internal communication. Now, because of Blink, everyone can see it's customized and it's more lively."
The problem: a comms tool the team had given up on
Bleecker's previous platform had stopped working in the basic ways that matter. Chat was unreliable. Features the team relied on kept breaking. After enough cycles of being let down by their own internal tool, people did what people always do. They disengaged.
That was the worst possible outcome for a brand whose identity is built on tight crews, shared standards, and a strong sense of "Bleecker." Internal comms wasn't just failing operationally. It was actively pulling against the culture.
Why Blink: a comms home that actually feels like Bleecker
Bleecker chose Blink for three reasons. First, it could be branded and customized end to end, so the app would feel like Bleecker, not like a generic enterprise tool. Second, it was easy enough that frontline staff would actually use it without training overhead. Third, it was built to be a place for engagement, not just announcements.
Within four days of rollout, 90% of the team had adopted it. Not because anyone forced them to, but because the previous experience had been so frustrating that the team was ready to switch the moment a better option arrived.
"When you go to log into Blink and we have our logo in there, its liveliness is there. Everything is user friendly. It attracts people to interact more throughout the company. It doesn't matter whose site they are from. Everyone is engaging."
Elias, GM at Bleecker Burger
The branded experience matters more than it sounds. When the comms app looks and feels like the brand, it stops feeling like admin and starts feeling like part of being a Bleecker employee. That distinction shows up in the numbers.
The result: an internal comms tool the team identifies with
99% of Bleecker's 150 team members have activated. 97% are active every month. The average user opens Blink almost six times a day. But the metric Elias cares about isn't on the dashboard.
"People identify with the brand more and everyone's having more fun. It's a fun time, to be honest."
Elias, GM at Bleecker Burger
For a brand whose competitive advantage is the strength of its crews, that's the win. Blink didn't just replace Bleecker's comms tool. It became part of Bleecker.
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