Elara Caring had a million-dollar communication problem.
The organization’s 32,000 carers were disconnected, with no corporate email or phone numbers. The mobile nature of their work made them even more isolated; with no channel for peer-to-peer connection, morale was low.
To book carers onto shifts, managers would call their personal phones, one by one. This led to hundreds of unfilled shifts every week – and hours of management time wasted. Carers wanted shift opportunities; they simply weren’t aware of them
Meanwhile, critical updates were slipping between the cracks, and top-down comms were published based on instinct, not data. Elara relied on Workday to power their HR, but 3,000 password resets a month (just to view payslips) put a strain on their busy IT department.
The result? A crippling 65% annual staff turnover rate. And without a consistent onboarding process, it was becoming harder to replace these employees.
It was time for a change. Elara brought in Blink for a four-week pilot.