Solving a million-dollar communication problem

Meet Elara Caring

Elara Caring is one of the largest home-based care providers in the U.S., delivering personal care, home health, and hospice services to more than 60,000 patients daily. With 32,000 carers across 225 locations in 16 states, Elara’s workforce is highly mobile — and deeply mission-driven.

But before Blink, that mission was harder to carry out. Disconnected teams, unfilled shifts, and a lack of communication infrastructure were holding the organization back.

The challenge: A costly communication problem

Elara Caring had what they described as a “million-dollar communication problem."

The organization’s 32,000 caregivers had no corporate email or company-issued phones — and often worked alone, on the road, or in patients’ homes. There was no central way to share updates, fill shifts, or foster connection.

• Shift booking was manual and inefficient, with managers calling caregivers one by one to fill roles — a time-consuming process that still left hundreds of shifts unfilled each week.
• Critical updates were missed, with top-down messages sent based on instinct rather than data or targeting.
• Turnover was rising fast, reaching 65% annually — and without a consistent onboarding process, replacing leavers was an uphill battle.
• IT teams were stretched, managing 3,000+ monthly Workday password resets from employees just trying to access paystubs.

Caregivers felt isolated. Managers were overwhelmed. And the lack of connection was costing the business in morale, productivity, and retention.

Why Blink: An app designed for easy connection

Elara launched a four-week pilot of Blink — a mobile-first employee app built for connecting dispersed teams — and the impact was immediate.

Blink gave Elara employees:

Access to systems

With Blink acting as a single point of entry, everything from paystubs and tax documents to shift schedules and HR tools became instantly accessible — no logins or workarounds needed.

• Single sign-on (SSO) made access effortless
• Manual tasks were automated, improving efficiency
• Onboarding was centralized and streamlined

Access to conversations

Blink enabled two-way communication across the organization — from HQ to the frontline.

• Shift opportunities were publicized in real time
• Crisis alerts and critical updates reached everyone
• Managers could measure message reach and adapt comms accordingly

What once took hours of phone calls became a matter of minutes — with open shifts posted instantly and filled faster than ever before.

Access to culture

Blink empowered caregivers to connect, share, and celebrate their work.

• Peer-to-peer networking gave employees a voice
• Recognition and feedback became visible across the company
• Learning & development content was easily discoverable
• Frontline voices could reach leadership directly

“We get a chance to talk to the bosses we don’t typically hear from. It’s nice to know we’re appreciated.”
_{Tammy Hendrickson - Carer at Elara Caring}

Unlocked: A digital culture of care

Stronger connection between carers and corporate

Today, 95% of employees reported feeling more connected to Elara — a massive shift for a workforce that had previously felt overlooked.

Easy access to everything employees need

From ease of access to recognition and community-building, employees quickly embraced Blink as part of their daily routines. 96% said they’d recommend the app to a colleague.

A mobile platform that works for everyone

Frontline-friendly UX made the transition seamless. Blink’s intuitive, mobile-first design meant that even non-digital-native employees felt comfortable using it from day one.

Looking ahead: Creating a connected culture

Blink helped Elara Caring turn communication from a pain point into a strategic advantage — reducing inefficiencies, improving shift fulfillment, and reconnecting 32,000 caregivers to the mission they serve.

Today, Blink is more than a communication tool. It’s Elara’s frontline hub: a space where people find what they need, connect with each other, and feel part of something bigger.