Meet Alisha McGuire

Collaboration starts at the top

Picture an orchestra. The musicians are world-class. The music is tried and tested. The venue is sold out. But the conductor?

If the conductor doesn’t show up and lead the way, each musician does their own thing. The strings speed up. The brass drags. Percussion is having its own little party in the back.

The same thing happens in the workplace.

You can hire the best people, invest in the smartest collaboration tools, and launch a jam-packed schedule of team-building activities. But without a leader actively bringing people together — and modelling the kind of team collaboration you want to see — you fail to see the desired results.

Collaboration is a by-product of consistent leadership behaviors — along with the right systems and practices. Find out what you can do to encourage your people to work together and stop going it alone.

Leaders are a catalyst for collaboration

There’s a strong link between internal communication and collaboration. When workplace communication is open and effective, collaboration comes much easier.

The right comms tools take you part of the way. But it’s leaders who decide the style and tone of communication. They set the stage for how information is shared, decisions made, and conflicts resolved.

Most importantly, they shape psychological safety within your organization. This is the belief that it’s safe to speak up, challenge ideas, and share new perspectives — all of which are vital to effective collaboration.

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Common collaboration blockers: Where leaders are going wrong

Collaboration brings many benefits — including increased efficiency, productivity, and employee engagement. But you may be missing out on all the above if leadership is displaying the following collaboration-blocking behaviors.

Playing favorites

When leaders give certain people or teams special treatment, everyone sees it. Opportunities, information, and recognition flow toward the chosen few. Other employees stop bothering to contribute. Over time, trust erodes and people assume collaboration is shorthand for helping someone else to shine. 

A closed leadership style

When leaders are reluctant to share information or delegate tasks, when they struggle to admit mistakes or ask for help, they model a non-collaborative style of leadership and communication. Employees are likely to follow suit, gatekeeping workplace knowledge and keeping their guard up.

Siloing teams

Failing to encourage cross-department collaboration creates silos. Projects are contained within one team. This limits the sharing of ideas, causes duplicate work, and prevents teams from seeing the bigger picture. Collaboration becomes the exception, not the rule.

Leading only through email or announcements

Relying solely on email or one-way announcements leads to poor comms engagement. It’s then hard for leaders to convey information — on corporate strategy, common goals, and company culture — and to encourage the two-way communication you need for effective collaboration.  

Not inviting feedback from all levels

Leaders who only hear from their inner circle miss out on well-rounded insights. If you don’t proactively seek perspectives from every level, you risk building strategies in an echo chamber — and making it clear to certain groups of workers that their contribution isn’t valued.

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Leadership behaviors that encourage collaboration

We’ve looked at what could be going wrong. Now, let’s look at what leaders can do to get it right. To improve teamwork in the workplace, good leaders consistently demonstrate these collaborative behaviors.

Modelling open communication

Collaboration thrives when leaders share information openly and honestly — and when they create opportunities for employees to respond, ask questions, and contribute ideas. Acting on feedback is also important. It shows that employee input is valued. And that leadership isn’t afraid to adapt and admit mistakes.

Consistently demonstrate this style of communication and employees will adopt these behaviors as their own, helping you pave the way for effective collaboration across the organization.

Recognizing and celebrating cross-team wins

If a joint project succeeds, shout about it. Not just in the quarterly meeting, but in the moment. Share teamwork achievements in real time, and allow employees to add their congratulations, too.

When praise comes from the highest levels of your organization and is amplified across the organization, employees see that working together is valued and celebrated.

Showing up regularly and authentically

Only picking up the microphone when there’s big news to share? Then you’re missing out on opportunities to engage and align your workforce.

Show up regularly on the communication channels your employees like to use and — once you’re there — be yourself. Share an unpolished video message. Tell stories about real people.

By going beyond formal emails and announcements, you make yourself visible, approachable, and aligned with the day-to-day work of employees. Again, this is great for building psychological safety and setting norms around workplace communication.

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Embedding collaboration into company culture: 6 practical tips

Beyond individual leader behavior, the right systems, policies, and practices can bake collaboration into company culture. Here’s what leaders can do to make teamworking an expected and celebrated part of the workplace.

#1. Make cross-functional projects the norm

Cross-functional collaboration helps you solve problems faster and more effectively. When launching a new project, consider which teams should get a seat at the table. Then, give these teams the time, support, and tools they need to work together.  

#2. Providing tools and spaces (digital + physical) for collaboration

The right supportive environment makes all the difference. Breakout spaces encourage collaboration within your physical workplace. But you need digital collaboration tools too. That might mean creating a central hub of resources and information — where everyone, from remote teams to frontline crews, is kept in the loop.

#3. Set collaboration as a performance metric for managers

What gets measured gets managed. You can encourage managers to develop teamwork skills by evaluating them on collaboration outcomes. Recognize the joint projects and information sharing that goes on under their watch, and they’re more likely to encourage collaborative behaviors.

#4. Provide training

Collaboration relies on soft skills, like open communication, active listening, empathy, and negotiation. These skills don’t always come naturally, so it pays to provide training. With the right support, employees have a better understanding of collaborative behaviors, and managers know how to encourage them.

#5. Ask for employee feedback

Regularly seek feedback from employees and you show them that their opinions and ideas matter. To build trust and psychological safety even further, close the feedback loop. Whether you’re surveying employees on the state of internal communication, their engagement levels, or the latest shift swap policy, share survey results and the action you plan to take.

#6. Regularly revisit and refine collaboration rituals

The needs of your teams are liable to change. The collaboration tools that worked two years ago might feel clunky now. The teamwork strategies you put into play may no longer feel relevant to the makeup of your teams. Leaders should make it a habit to review and refresh the collaboration rituals they’ve established to ensure that teamwork remains effective.

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How the right collaboration tools can help

Leaders have a huge impact on workplace collaboration. They set the tone. But with all the will in the world, dispersed teams will find it hard to collaborate without the right digital communication tools. You need collaboration software for remote teams, frontline workers, and office-based staff to facilitate knowledge sharing and project management. Here’s what to look for.   

Centralized communication platforms

Updates, files, and conversations scattered across multiple apps? Then you’re creating friction and encouraging siloed working. A tool like Blink puts all internal communications and essential files in one centralized hub. As a mobile-first tool, these resources are available to any employee with a smartphone. So everyone is kept in the loop.

Real-time feeds, stories, and live updates

Leaders can use digital channels to reinforce collaborative behaviors daily, not just at once-in-a-blue-moon meetings. You can use a Story, a live update, or a recognition post to highlight teamwork lessons and wins. In doing so, you show that collaboration is happening — and that it’s valued.

Integration with existing systems

The best collaboration tools don’t expect people to drop what’s working. Instead, they connect the dots. Blink integrates with your other workplace software — so employee communications, collaboration, and project management can all live in one place. Teams don’t have to hop between apps — instead, they can focus on tackling the task at hand together.

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Lead the way: Make collaboration part of your day-to-day

If you’re committed to improving collaboration in the workplace, you can’t be the conductor who hides in the wings.

Leaders have to be visible and present. They need to use every update, recognition post, and meeting as a chance to model the teamwork strategies they want their workforce to follow.

Because collaboration is built by leaders who demonstrate collaborative behaviors themselves. By leaders who listen as much as they speak, who establish a culture of psychological safety, and who welcome the input of employees from all levels of the organization.

Combine a collaborative leadership style and the right teamworking tools and you give employees everything they need to achieve more, together.  

‍Blink. And use leadership comms to supercharge collaboration.

In her 2+ years at Blink, Ai has been instrumental in driving innovation and efficiency through data, analytics, and strategy. Her passion for problem-solving and building from the ground up has left a lasting impact by supporting Blink's growth and empowering our customers to engage with their frontline teams more effectively.

Which Blink office do you work out of?

London.

What is your position at Blink?

I’m the Director of Revenue Operations at Blink, a role focused on empowering every team to work more efficiently and effectively by providing data, analytics, and strategic guidance while streamlining processes to eliminate friction.

At Blink, RevOps also oversees Business Intelligence. Recently, we launched an external analytics product that offers our customers valuable data and insights to enhance their engagement with frontline employees. Data is truly at the heart of the business, both internally and externally, and I’m proud and excited to be part of it. 

How long have you been at Blink?

Over 2 years!

What initially attracted you to join Blink?

At the start of my career, I worked in finance and business planning for a big company in Japan. Six years ago, I moved to the UK to join a portfolio company of the Japanese multinational I was working for at the time.

That experience marked my first exposure to the startup world, and I loved it. Working in London with a diverse team and encountering different ways of thinking was exhilarating. Since then, I’ve stayed in the startup ecosystem and made London my home. My career has spanned various areas, including finance, strategy, and data analytics, but my true passion lies in using data to identify and solve problems. RevOps has been the perfect fit, allowing me to take ownership of not only strategy and direction but also ensuring that great strategies are operationalised with the most effective cross-functional processes.

So, why Blink? Back then — and still today — two things stood out to me.

First, the business potential was, and remains, enormous. So many companies need effective tools for frontline communication. It’s a new and largely untapped market, which makes it challenging, but that’s exactly what excites me. Being part of a company with vast growth opportunities is incredibly motivating.

Second, especially after Covid, I wanted to do work that felt meaningful. We spend so much of our lives working, and I wanted to channel my energy into something I’m passionate about — something that makes a positive impact. Frontline workers often lack the tools to optimize their work, connect with colleagues, or access information from their employers. They’re too often left behind. I joined Blink because I believe it can change that, and I’m proud to contribute to a mission that benefits society in a tangible way.

What's a project you are proud of from your time at Blink?

I’m proud and excited that at Blink, you often need to create things from scratch — and have the opportunity to do so. As the first RevOps hire, I experienced the rewarding journey of building from zero to one. But the challenge doesn’t stop there; nothing is ever truly complete. Once you’ve accomplished one goal, you realize there are always more opportunities to explore and tackle.

I’m also incredibly proud of my team. It’s growing, and I’m surrounded by talented team members I respect. Although this is still the smallest team I’ve ever been part of or led, the impact we’re delivering to the business is the greatest I’ve achieved so far.

How would you describe the company culture at Blink in three words?

High-bar, customer-centric, and collaborative. 

I chose high-bar because we set high expectations for the quality of our work and the caliber of people we welcome to our team. With the current competitive industry landscape, we can’t succeed by doing ordinary work, and I believe we uphold excellent standards to bring out the best in ourselves.

We’re also customer-centric, with a mission to support not only our customers but also customers’ employees, frontline workers. 

Lastly, we’re collaborative. With limited resources, teamwork is how we achieve more. We’re a fun, intelligent team, and I love how we balance ambition with genuine support for one another at Blink.

What’s one thing you’re excited about for the future of Blink?

I’m excited about the possibility of creating a new market for ourselves. A great example is Slack — before it existed, we didn’t even realize we needed it, but now it’s become the norm, even a verb! “I’ll Slack you!” has become part of everyday language. I believe Blink has the potential to become just as indispensable for frontline companies and their users, setting a new standard in the industry.

Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?

Two things stand out to me. First is the continuous launch of new features such as Communities, Stories, Voice and Video, Live Streams, and more. It’s truly remarkable, especially given the relatively small size of our product and engineering team. I feel confident that we’re making a meaningful impact in our industry and delivering real value to our customers.

The second is the progress we’ve made with data initiatives. For example, the launch of Advanced Employee Intelligence in August has opened up significant opportunities for revenue expansion while providing tangible value to our customers. This combination of innovation and impact makes it an exciting time to be at Blink.

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Looking for remote employee engagement strategies that take your company culture to the next level? Here are our best tips to engage virtual teams.

Consultants, freelancers, frontline workers, and full-time staff across time zones – they all have one thing in common. And that thing is – no points for guessing – remote work. They're 'WFH' or at a client site. 

It’s no secret that remote work offers many benefits to both employees and employers. Employers get access to a global talent pool, and employees get the freedom to work from a convenient location.  

No wonder remote employees are happier than office-based workers. A recent PwC study found that only 8% of remote workers want to work from their employer’s office. On top of that, 83% of employers and 71% of employees view the shift to remote work as a success.

But remote work isn’t all a bed of roses. It has its own challenges, one of which is to engage remote employees. You want to ensure that your employees are dedicated and emotionally invested in your company. 

This is easier said than done, since remote teams are physically distant from the company’s main hub of activity. More often than not, they miss out on social events such as birthdays, small talks, and team lunches. Without these opportunities, remote employees can lose their sense of belonging and feel like something is amiss. The result?

Widespread disengagement. 

Now as a senior leader in your organization, you can’t afford to let that happen, can you? So in this post, we’ll show you several effective strategies you can use to boost remote employee engagement.

Engaging remote employees 101

Employee engagement: remote working challenges

When looking to engage remote workers and combat this issue, senior leaders must turn to innovative strategies for boosting engagement in the virtual world such as creating meaningful connections through various channels and gathering feedback consistently - something not always possible using traditional methods such as notice boards, phone notifications, and emails due to low reach and effectiveness.

Common blockers to engagement in remote employees include:

• Loss of information due to a mix of channels
• Noticeboards, letters, and other tools are inefficient
• Low reach and effectiveness
• No clear way or consistent way to gather feedback.

Why engage remote employees?

While employee engagement may feel like something that doesn't need to be a business priority, it can actually help to improve both employee morale and productivity. And in today’s competitive landscape, these two things are key to success.

In fact, research shows that highly engaged organizations achieve a 23% improvement in profitability, 10% higher customer ratings and 18% higher sales.

In fact, there are a number of reasons why it’s important to engage remote employees:

• Increased job satisfaction and employee retention
• Improved collaboration between teams
• Better productivity, thanks to improved communication and feedback loops
• Boosted innovation as a result of cross-functional initiatives
• Easier onboarding due to increased visibility into the culture and processes.

So, how can you keep remote employees engaged? Let’s take a look at some of the most effective employee engagement tactics for boosting engagement amongst your remote workers and direct reports.

12 practical tips to engage remote workers 

Keeping remote workers engaged should be one of your top priorities. Communication gaps in remote teams lead to disengagement, damaging productivity and morale in the long run. Failure to get your remote employees to work inclusively can also hurt your business’s bottom line.  

In contrast, employees who feel engaged are more loyal and motivated. Not to mention 87% less likely to leave their company than unengaged employees. Follow the below best practices to engage remote teams. 

1. Keep remote meetings as short as possible. 

Remote workers attend more meetings every week as compared to on-site employees. The 2019 State of Remote Work found that 14% of remote employees are giving time to over 10 meetings per week (vs. just 3% of those on-site).

While there’s no denying that team meetings are necessary and beneficial to keep employees aligned, too long and frequent meetings can be frustrating. So much so that this phenomenon has led to the coining of a new term - Zoom Fatigue.

Call a meeting only when it’s absolutely necessary, and try to keep it as short as possible. Consider that a best practice for employee engagement.

Have a clear agenda before every meeting and don’t let a team member prolong it with discussions outside of this agenda. 

Another way to reduce the frequency of your Zoom meetings is to provide instant, accessible company updates directly to your workers’ phones. Short, important messages can be delivered via an employee app to minimize wasted time on pointless meetings, which can help both remote and deskless teams stay in-the-know without eating up too much of their valuable time.

2. Make ‘social’ events structured. 

Since remote workers don’t have impromptu opportunities to connect with each other, providing those opportunities intentionally is crucial. And a great way to get started is hosting virtual social events that are not related to work. 

The social event could be a cocktail-making class, a virtual concert, or a biweekly trivia game. 

But here’s the biggest mistake with company-wide social activities — not structuring them. When you host a social event in a way that the talkers keep talking and the quieter ones stay quiet, it’s safe to say that the event has failed its objective.  

So make sure to have rules that encourage everyone to participate. For example, a cocktail-making class with a kit will get more engagement from everyone than a simple virtual drinks session. 

3. Host informal virtual all-hands. 

A transparent culture fosters trust throughout an organization. And since remote teams are physically disconnected from the workplace, they need even more transparency. 

To facilitate the same, you can conduct virtual all-hands from time to time. This event will encourage remote workers to showcase their projects across the company. 

The project could be a product update, a new marketing campaign, or a transition to a new business partner. A different team will demonstrate what they are working on each week, ensuring that everyone’s in the loop. Plus, the workers can ask questions and share their thoughts with the presenting team, igniting a sense of inclusiveness. 

We get it. Putting your work in front of the entire organization may not be easy. But this little discomfort is a small price to pay for virtual employee engagement, and a warm, better-connected workplace. 

4. Say goodbye to email. 

Email has its place for simple communication. But it’s not suitable for a lot of quick, back and forth conversations. Your organization should have a dedicated tool in place for real-time instant messaging (also known as live chat). 

An employee chat app allows you to facilitate flexible, informal communication that helps remote workers build relationships and get the information they need to do their jobs, wherever they are based.

Communication is a key driver of employee engagement. So whether you have remote teams, frontline employees or in-office workers, you can keep your staff connected and engaged.

Blink, for example, offers a world-class chat feature to bring your company together with groups and one-to-one chats. And it lets your employees share not just text, but also photos, documents, videos, spreadsheets, PDFs, and more without the hassle of email. 

5. Create a remote working resources library. 

49% of US workers face difficulty in finding documents, as per a Nintex survey. If employees can’t access crucial information at the right time, you can’t blame them for getting disengaged. While this is a key problem for remote workers, this issue is currently plaguing the frontline workforce, too. With workers constantly on the move, they need intuitive, easy-to-access resources that can move with them.

The solution is easy. All of your company’s key information should be saved and accessible from a central hub. This information would include your policies, process manuals, onboarding checklists, and other materials. 

The ability to publish content on this portal will not be limited to senior management or the IT department. Every department should be able to access, publish, and share knowledge through this hub.  

Sharing their knowledge will help employees feel empowered and realize the value they are adding to the organization. 

So by building such a knowledge base, you’ll be able to reduce silos between in-office, remote and deskless departments, improve information sharing, and improve collaboration. 

For example, with Hub as a central feature of Blink, remote workers can instantly access policies, procedures, and guides in a single convenient location — leading to a more engaged remote workforce.

On top of that, our built-in text editor gives every employee an effortless way to create, edit, and distribute articles.

6. Make all org-wide updates digital. 

Nearly 20% of remote workers feel disconnected from peers due to a lack of communication.

While communication is the key to better remote employee engagement, any type of communication will not solve the problem. It has to have the right channels and the right frequency. 

You can’t constantly bombard remote employees with emails, notice board announcements, unnecessary meetings, and expect them to stay engaged. 

The best way to conduct effective company-wide communication is to use a single, unobtrusive, digital communication tool. This will help establish expectations and norms without isolating or overwhelming remote workers. 

Even if you’re worried about whether key information is reaching your workers, sharing the information repeatedly using multiple channels isn’t the solution. Using the right technology is. 

For instance, you can use an employee app that allows you to ‘pin’ information to the top of people’s newsfeed, or has a ‘mandatory read’ option as Blink does. 

7. Record all (important) meetings.

When you have multiple remote team members across different time zones, web conferencing can go a long way in reducing geographic limitations and engaging workers virtually. 

But even a virtual meeting can’t solve all your problems. Employees can’t attend multiple meetings at the same time, for example. Getting the right folks together for a meeting can still prove to be a bottleneck for a project. 

With an increasingly varied workforce seeing a mixture of remote, in-office and frontline workers, the battle to keep everybody on the same page is on.

So a better solution is to conduct a meeting with the people who can attend, and record it for those who couldn’t. Then keep all these recordings in one place for anyone interested in catching up. 

Recording video of virtual meetings ensures that no one misses out on an important discussion, along with the visuals presented during the session.

8. Use polls and feed posts. 

Most company-wide communication is static, which means that workers simply consume the content by reading, listening, or watching.  

The opposite of that is interactive content. It’s a type of content that allows employees to engage and participate. 

Using interactive communication from time to time is another step you can take towards remote employee engagement by helping reduce the sense of isolation.

The interactive content could be as simple as a quick poll, a short employee survey, or social media type posts that allow workers to like, comment, and tag their team members. Luckily, all these features are an integral part of Blink.

9. Celebrate employee accomplishments. 

Employee Recognition can be implemented in many ways, but remote work makes it hard to carry them out. That’s why you need to put in the extra effort to celebrate contributions and achievements.  

An employee recognition program can increase remote employee engagement, productivity, and performance by 14%, according to Deloitte.

Here are some great ways to acknowledge and appreciate remote workers for their hard work:

• Giving regular greetings and check-ins on shared communication channels
• Conducting employee of the month programs
• Thanking workers during a web conferencing session 
• Acknowledging personal events such as birthdays and anniversaries
• Sending thoughtful notes or signed cards from managers and peers

All these activities help remote employee engagement by making workers feel valued. And contributing to everyone’s understanding of what’s happening in different teams and departments. This helps ensure the employee digital experience is a good one.

10. Understand feedback to make improvements. 

Most remote employees are hesitant to share feedback, because they’re worried about how it might be perceived. That’s why you need to invest in technology that will make it easier for your workers to share their thoughts, feelings, and opinions in a safe environment. 

Digital tools like Blink offer anonymous feedback surveys, which help employees share their thoughts and ideas without fear of judgment. You can use this feedback to modify processes and policies to ensure everyone is engaged and motivated. And this means productive employees.

By understanding the feedback, you’ll be able to make necessary improvements in areas like communication, collaboration, productivity, etc. By showing your virtual team that you value their input, you’ll be able to create a culture of engagement, trust and collaboration, fostering more engagement in future initiatives.

11. Make sure everyone is included in the conversation. 

Ensuring that everyone is included in the conversation is an important part of remote employee engagement. Since your workers don’t have the option to physically join meetings and work on projects, they can easily feel left out or ignored.

To make sure no one is ever excluded from a discussion, use employee engagement tools like Blink which come with features like audio-video conferencing, screen sharing and file/group chats.

These features allow your workers to interact with one another in a more meaningful way, making them feel included even when they’re not physically present. Employers should also take part in the conversation regularly, so that employees can understand their objectives and goals better as a team.

12. Provide ample opportunities for team members to network and connect remotely. 

When you’re working remotely or on the frontline, it’s easy to feel disconnected from your colleagues and the business in general. So it’s important that employers create the opportunity for employees to network with their peers - without the scrutiny of management’s presence.

Network building activities like virtual happy hours, ice breaker games and mini-conferences can help boost relationships between team members. Employee Resource Groups are also a great way to help the business towards ESG goals while fostering a safe place for under-represented employee groups. 

These activities will help your workers build relationships, foster trust, and empower the team to work better together, even when they’re not in the same physical space.

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A quick summary of best practices for remote employee engagement…

1. Keep remote meetings as short as possible. 
2. Make ‘social’ events structured. 
3. Host informal virtual all-hands. 
4. Say goodbye to email.
5. Create a remote working resources library. 
6. Make all org-wide updates digital.
7. Record all (important) meetings.
8. Use polls and feed posts.
9. Celebrate employee accomplishments.

Final thoughts

If you look at the above strategies carefully, you’ll realize that they all boil down to one simple thing — trying to give remote workers the same communication opportunities they would have had if they were working from an office. 

Remote or office-based – the best way to engage remote employees is by giving them a voice. After all, 46% of remote workers believe the best managers are the ones who check in – really frequently. 

Making time for employees’ thoughts and concerns, whether through informal small talk or structured feedback, is the golden thread that separates a good organization from a great one.

As long as you keep this basic principle in mind, you’ll not just find it easy to implement these remote employee engagement tactics, but also to generate your own ideas to engage remote workers. 

So, give them the opportunity to voice their needs without the added concern of reaching out at an inopportune moment, and see your remote employee engagement levels rise at a steady rate. 

And while you’re at it, remember that the right technology can make a world of difference. Blink is an internal communications tool that does everything your intranet does, but better. 

Request a free demo to get started.

Final thoughts: best practice for remote employee engagement

If you look at the above strategies carefully, you’ll realize that they all boil down to one simple thing — trying to give remote workers the same communication opportunities they would have had if they were working from an office. 

Remote or office-based – the best way to engage remote employees is by giving them a voice. After all, 46% of remote workers believe the best managers are the ones who check in – really frequently. 

Making time for employees’ thoughts and concerns, whether through informal small talk or structured feedback, is the golden thread that separates a good organization from a great one.

As long as you keep this basic principle in mind, you’ll not just find it easy to implement these remote employee engagement tactics, but also to generate your own ideas to engage remote workers. 

So, give them the opportunity to voice their needs without the added concern of reaching out at an inopportune moment, and see your remote employee engagement levels rise at a steady rate. 

And while you’re at it, remember that the right technology can make a world of difference. Blink is an internal communications tool that does everything your intranet does, but better. Request a free demo to get started.

A practical guide to cutting through the noise and making your messages matter

#1. Navigating modern internal comms

Writing internal comms can feel a lot like packing for vacation. At first, it’s tempting to bring everything — just in case.

That extra pair of shoes? Might need them.

A backup raincoat? Better safe than sorry.

Before you know it, your suitcase is way too heavy, can barely zip up, and becomes a disorganized mess the moment you arrive at your destination.

The same thing happens with internal communications. Overwriting is like overpacking — it makes everything more stressful and less effective. When we overload messages with too much information, jargon, or unnecessary details, they become cluttered, overwhelming, and easy to ignore. Employees don’t have time to sift through paragraphs of content to find what’s important.

The ultimate goal of any internal comms strategy is to foster genuine open communication in the workplace. However, bombarding your frontline teams with long, text-heavy, and jargon-filled broadcasts actually achieves the exact opposite, it causes them to tune out.

The power of “less is more”

Great communicators know that less is more. Just like an experienced traveler packs only the essentials — choosing versatile outfits and rolling clothes for maximum efficiency — strong internal comms should be:

1. Focused: Stick to the essentials. What does the reader really need to know?
2. Compact: Cut the fluff. Every word should earn its place.
3. Easy to navigate: Use structure, formatting, and clear takeaways to help employees skim and understand instantly.

By applying the “pack light” mindset to your internal communications, you ensure that your message is clear, effective, and memorable — without the baggage.

Now, let’s unpack the key principles of writing internal comms that actually stick.

What you’ll learn in this guide:

1. Techniques to write concise, high-impact messages
2. Examples of great internal comms writing
3. Visual tips to make content more digestible

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#2. The science behind shorter messages

Our attention span is shrinking. If your key message isn’t immediate, it’s lost.

You’re competing with overflowing inboxes, endless notifications, and workplace distractions — so if your message isn’t short, structured, and engaging, it’s simply ignored. The way we consume information has changed, and your internal comms need to adapt.

The psychology of information retention

• Cognitive overload: Employees process over 120 emails a day, plus chats, notifications, and meetings. Too much information leads to decision fatigue, stress, and disengagement.

• The rule of processing fluency: Our brains prefer simple, easy-to-digest information. When content is clear and structured well, it feels more credible, persuasive, and memorable.

• The serial position effect: People remember the first and last things they read — but forget the middle. If your key message is buried, it won’t stick.

If your message takes more than a few seconds to process, employees will move on.

Over 90% of people read their text messages within 3 minutes of receiving them — while it takes 90 minutes for emails to get read.

Flimp

Why concise, well-structured messages increase engagement

• Less text = more readership: When messages are brief and scannable, employees are more likely to engage and act. We see this in our personal lives, too: Over 30,000 field experiments with The Washington Post and Upworthy showed that readers prefer simpler headlines over more complex ones.

• More clarity = more trust: Research shows that simpler language increases credibility. Employees trust and engage with messages that get to the point.

• Skimmable = actionable: Well-structured messages increase retention because they mirror how the brain processes information. Using features like headings, bolding, and bullet points improves readability.

TLDR: Welcome to the era of Insta-grade comms

Shorter, well-structured internal comms don’t just respect employees’ time — they actually drive higher engagement and action. If your message can be read and understood in under 10 seconds, you’re doing it right.

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#3. The 8-second rule of internal comms

Picture this: Your employees are glancing at their phone between tasks, skimming their inbox, or checking messages on the go. In those few seconds, they see a new email or internal feed post alert pop up, and they have to decide whether to engage with your message — or ignore it.

While the idea that humans have an actual 8-second attention span has been debunked, the reality is that attention is fleeting, and distractions are everywhere. If your key message isn’t clear immediately, it gets lost in the noise.

So, how do you write like every second counts?

Write a snack rather than a meal

Employees don’t sit down to consume internal messages like a three-course meal — they graze. They snack on bits of information throughout the day, picking up what interests them and moving on.

Employees only read 28% of words on a screen, and 55% of emails are skimmed for under 10 seconds.

Nielsen Norman Group

Assume employees will only glance at your message. If they can’t understand the point in a few seconds, they’ll move on.

Craft strong subject lines and headlines

Your subject line or headline is the first thing employees see — and often, the only thing they read. It needs to grab attention and deliver instant value.

• Be specific: Instead of “Important update,” say "New PTO policy: What you need to know.”
• Use action words: “Action required: Complete your training by Friday!”
• Keep it short: 6-8 words is the sweet spot.

Use plain language & action-oriented writing

To drive engagement and action, make your messages effortless to read. Aim for an 8th-grade reading level or below — this ensures clarity and accessibility for everyone, including non-native English speakers.

Keep it simple and direct:

• Choose familiar words: Say “use” instead of “utilize,” “help” instead of “assist,” or “fix” instead of “rectify.”
• Make actions clear: Swap “We hope you take advantage of this opportunity” for “Sign up now!”

When employees can quickly read, understand, and act, your communications become more effective — and more inclusive.

TLDR: What can you say in 8 seconds?

Next time you write an internal message, set a timer for 8 seconds and read it out loud. If you can’t get to the main point in that time, revise.

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#4. When in doubt, keep it BRIEF

You’ve probably heard the old saying KISS: Keep It Simple, Stupid.

While it’s memorable, internal comms teams deserve a smarter, more practical approach — one that reflects the fast-paced, message-saturated reality of today’s workplace.

When employees are flooded with messages, clarity isn’t just nice to have — it’s necessary. That’s where the BRIEF method comes in: A simple, effective framework to ensure your internal communications are concise, engaging, and actionable.

Bottom-line first

Remove fluff

Include essentials

Embrace formatting

Feature one action

If you can apply these five steps, your messages will cut through the noise and actually stick.

B: Bottom-line first

Employees don’t have time to hunt for the key message. Lead with what matters most:

• Start with the “so what?” If they read only the first sentence, they should know the takeaway.
• Use BLUF (Bottom Line Up Front): Instead of building up to the key point, start with it.

R: Remove fluff

Every extra word makes your message weaker, not stronger:

• Cut jargon, filler words, and redundant phrases (“at this point in time” → “now”).
• Write for clarity, not formality (“utilize” → “use,” “commence” → “start”).
• Stick to one key idea per message — if you’re cramming in multiple topics, break it up.

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Quick tip: Before you send it, read your message out loud. If you wouldn’t say it that way in conversation, change it.

I: Include essentials

Employees will only remember one or two things from your message — make them count:

• Stick to the who, what, when, and why — cut the rest.
• If details are necessary, link to a resource instead of cramming everything in.
• Use bullet points to highlight the must-know facts.

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Quick tip: If you can remove a sentence and the message still makes sense, delete it.

E: Embrace formatting

Employees skim before they read — help them find key info fast:

• Use bolding, bullet points, and spacing for readability.
• Avoid long paragraphs — stick to 1-2 sentences per block.
• Use emojis or icons (sparingly!) to draw attention in digital comms.

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Quick tip: Design your message like a social media post — scannable, engaging, and to the point.

F: Feature one action

If you ask employees to do multiple things, they’ll do none:

• Every message should drive one clear action.
• Place the call to action (CTA) at the end — make it specific and easy to follow.
• Lead action verbs: For example, “Update your profile by Friday” is a lot more compelling than “If you could update your profile before the end of the week, that would be great.”

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Quick tip: If your message has more than one action, split it into separate comms.

TLDR: BRIEF is better

Employees don’t need more communication — they need better communication. Applying the BRIEF method will help your internal comms stand out, be remembered, and most importantly — be acted upon.

Now, try this: Take a recent internal email or message and apply the BRIEF method. Can you make it 50% shorter without losing meaning?

#5. The evolving role of visuals

A well-placed image, GIF, or micro-video can convey information faster and more effectively than a wall of text. Employees are bombarded with messages daily — so making your comms visually engaging isn’t just nice to have, it’s a must.

Images, icons, emojis

• To simplify complex information… Incorporate charts or infographics.
• To add personality and emotion… Throw in a GIF or emoji — especially for executive communications, these can make a message feel more human.
• To direct attention… Use a well-placed arrows highlight, or icon
• To reinforce brand and culture… Include team photos, event snapshots, and user-generated content

Try this: Instead of sending a long email about a new policy, post a 30-second video from leadership or an animated explainer — it’s faster, more engaging, and easier to remember.

75% of employees prefer visual aids, like videos or infographics, over text-based internal communications.

Ragan Communications

Micro-videos & interactive elements

Employees are used to short-form content — think TikTok videos and Instagram stories and reels. Wherever possible, internal comms should embrace this quick, visual format to create an engaging employee experience that rivals social media platforms.

Good use cases for micro-videos include:

• Leadership updates: A quick 1-minute message from the CEO beats a long email.
• Policy changes: An animated explainer and visual aids can make complex information much easier to digest.
• Employee recognition: A fun, shareable shoutout video is more engaging than a text announcement.

TLDR: Show, don’t tell

If a picture’s worth 1,000 words, then a well-placed image, GIF, or video can save your employees a whole lot of reading.

Next time you craft a message, ask yourself: Could this be a visual instead? If so, make the switch — your employees will thank you.

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#6. Right message, right place

You wouldn’t send a virtual meeting invite via a printed flyer. So why would you rely on a one-size-fits-all approach to your internal comms strategy?

Different messages belong in different places — and using the right channel can mean the difference between being seen and being ignored.

Match the message to the medium

Consider the best-fit channel for the message or content you’re planning to share. What channels do you have at your disposal — and where do you think employees are most likely to engage with you?

• Short-form, high-impact updates? Post them in your internal news feed or Stories.
• Team-specific reminders? Drop them in a group message.
• Company-wide announcements? Send via a scannable email — or, even better, a video or recorded live stream!
• Need engagement or feedback? Use interactive polls or quick emoji reactions.

As a general rule of thumb, the shorter the message, the more dynamic the format should be.

80% of the global workforce does not sit behind a desk to do their jobs.

O.C. Tanner

Why multi-channel comms matter

• Employees consume content differently: Some prefer mobile updates, others check email. And beyond preferences, content engagement will likely vary based on where, when, and how they work. Your workers on the frontline will see your messages in a much different way than your remote employees or office-based staff.

• Repetition increases retention: Seeing a message in multiple places boosts awareness. Dismiss a “one and done” mindset — get creative sharing the same update or information in different ways across multiple channels!

• Urgency varies: A chat notification or message marked as a Mandatory Read may get an instant response, while an email detailing a policy update or new benefit might sit unread.

TLDR: Even the best message will be ignored if it’s in the wrong place

Your workforce isn’t sitting at a desk refreshing email all day. The more you adapt your message to the right channel, the more likely it is to be seen, understood, and acted on.

Next time you send an update, ask yourself: Am I using the right channel for this message?

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#7. Measuring your success

Writing concise, scannable internal comms is only half the battle — the real test is whether employees read, understand, and act on your messages. Here’s how to track the impact of a “less is more” approach and continuously refine your strategy.

(Keep in mind: Not all internal comms platforms are made the same. Take a close look at which insights you’re able to glean from your tool of choice. If your platform can’t capture helpful internal comms insights, it may be time to make a change!)

#1. Open rates: Are employees clicking?

What to measure:

• Email open rates: Are employees even opening your messages?
• Push notification click-through rates: Do mobile alerts drive engagement?
• Intranet post views: Are employees interested in your intranet content?

Try this: Compare open rates for long-winded subject lines vs. punchy, action-driven ones (e.g., “All-staff meeting agenda” vs. “🚀 Big updates: Here’s what’s next”). Track whether shorter, clearer emails lead to higher engagement.

9 in 10 employees want weekly communication from their company — and 1 in 3 want daily communication.

Harvard Business Review

#2. Engagement: Are employees interacting?

What to measure:

• Read time: Are employees skimming or fully reading?
• Likes, comments, shares: Do they engage with the content?
• Survey completion rates: Are they responding to quick polls or feedback requests

Try this: Post two versions of the same message — one long, one short — to see how it impacts engagement. And be sure to keep all other factors (such as publishing time, day, and channel) the same in order to compare your messages in a true A/B test format.

#3. Feedback loops: Are messages hitting the mark?

What to measure:

• Employee feedback surveys: Do employees feel well-informed?
• Pulse checks: Send a one-question poll (e.g., “Was this message clear?” 👍👎)
• Manager check-ins: Are teams receiving and acting on important updates?

Try this: Make it interactive by adding a quick emoji reaction option to messages to gauge sentiment. Or create a “Too long? Too short? Just right?” poll to see what format employees prefer.

TLDR: If you can’t measure it, you can’t improve it

The best internal comms strategies evolve. Keep testing, measuring, and refining. If engagement improves, double down on what works — if it doesn’t, adjust and experiment.

Remember: The goal isn’t just to send messages — it’s to make sure they’re read, understood, and acted on.

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#8. Final thought: Less is more, every time

TLDR: It’s time to TLDR your own content

You’ve learned that less really is more when it comes to internal comms. Whether it’s writing scannable messages, using visuals to replace dense paragraphs, or crafting bite-sized, memorable updates, the goal remains the same: Make it easy for employees to read, understand, and act.

Great internal comms aren’t about saying more — they’re about saying the right things, in the right way. The next time you write a message, ask yourself:

• Would I actually read this?
• Is this eye-catching enough?
• What can I cut without losing meaning?

Now, it’s your turn to put these strategies into action.

Your challenge: Try this in your next message

The next time you write an internal communication, challenge yourself to:

1. Give it a headline of 6 words or less
2. Include a relevant image, GIF, or video
3. Try shortening the message by 30%

Mastering concise, high-impact internal comms won’t just make your messages better — it’ll make your workplace more connected, engaged, and informed.

Operational communications don’t usually get the spotlight. They’re not flashy. They don’t come with glossy videos or inspirational quotes from leadership.

But they do keep the business running.

Shift changes. Schedule updates. Safety alerts. Policy changes. System outages. Last-minute coverage requests. The messages that tell people what to do, when to do it, and what happens if they don’t.

Every organization relies on operational comms — whether they’ve designed them intentionally or not. And that’s the problem.

Because in far too many workplaces, especially frontline ones, operational communications are scattered, inconsistent, and treated like an afterthought. And when operational comms fail, work fails with them.

Operational comms already exist. They’re just a mess.

Let’s start with the uncomfortable truth: You don’t have no operational communications. You have too many — spread across too many places.

A WhatsApp group for one team. A text from a manager’s personal phone. An email someone might see three days later. A notice on a bulletin board nobody walks past anymore. An intranet update that assumes everyone sits at a desk.

None of this is malicious. It’s improvisation.

When internal communications aren’t built for how work actually happens, people do what they can to fill the gaps. Over time, that creates a patchwork of communication channels, habits, and workarounds that are impossible to manage — and even harder to rely on.

The result?

Missed company updates. Conflicting information. Managers acting as human routers. Employees unsure which message “counts.”

Operational comms don’t break because people don’t care. They break because the system was never designed to support them.

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What operational comms really are (and what they’re not)

Operational communications aren’t about company culture-building or storytelling. They’re not meant to inspire. They’re meant to execute.

And for many internal communications leaders, operational comms are where strategy meets reality.

At their core, operational comms answer five simple questions:

• What changed?
• What do I need to do?
• When?
• Where?
• What happens if I don’t?

If someone misses a leadership update, it’s unfortunate. If someone misses an operational update, it’s disruptive — or dangerous.

That’s the key difference.

Yet too often, operational communications are lumped in with a broader internal communication strategy that prioritizes tone, cadence, and employee engagement metrics — without enough attention to clarity, speed, and reliability.

This isn’t about “nice-to-have” content. This is about the messages that make or break a shift, a service, or a customer or employee experience.

Why operational comms fail first on the frontline

Frontline environments put operational communications under the most pressure — and expose their weaknesses the fastest.

Frontline work is:

• Shift-based
• Time-sensitive
• Location-dependent
• Often safety-critical

And yet, operational comms for frontline workers are still commonly delivered through digital tools designed for desk-based work.

Email assumes regular access and time to read. Intranet platforms assume a login, a browser, and spare minutes. Manager cascades assume perfect recall and flawless consistency.

That assumption gap is where things fall apart.

When someone is on a shop floor, behind a counter, on a bus route, or moving between patients, they don’t have time to hunt for information. If operational comms aren’t immediate, accessible, and impossible to miss, they may as well not exist.

This is why frontline teams are often the first to experience:

• Confusion around changes
• Inconsistent execution across locations
• Frustration with “yet another update”
• Workarounds that introduce risk

Desk-based internal communications strategies simply don’t survive contact with frontline reality.

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Systems are optimized — communication isn’t

Here’s the irony: Organizations have invested heavily in operational systems.

HR platforms. Scheduling tools. Workforce management software. IT service management systems.

These tools are powerful. They automate processes, standardize workflows, and generate insights. But too often, they stop short of the people who actually need to act on them.

Instead, communication becomes the weak link — handled manually, inconsistently, or as an afterthought.

A system updates, but no one sees it. A policy changes, but not everyone gets the message. A process improves, but adoption lags.

This disconnect creates delays, rework, and unnecessary strain on managers. And it puts internal communications teams in a tough spot — expected to “fix” operational problems with tools that were never designed for the job.

Operational excellence can’t exist without operational communication to match it.

Reframing operational comms as infrastructure

The biggest shift organizations need to make is this:

Operational communications aren’t a channel. They’re infrastructure.

Just like roads or power lines, they should be:

• Always on
• Reliable
• Embedded into daily work
• Designed for clarity and speed

If operational comms only work when someone remembers to check the right place, at the right time, they’re already optional. And optional doesn’t cut it when work depends on it.

This is where internal communications strategy needs to evolve — from publishing updates to enabling action.

That means designing corporate communications for formal channels that meet people where they work, not just where leadership prefers to post.

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Where a mobile-first internal comms platform changes the game

If operational communications are infrastructure, then they need a delivery system built for how work actually happens — not how we wish it happened.

That’s where a mobile-first internal communications platform makes the difference.

Frontline teams don’t work at desks. They work on the move, across shifts, locations, and roles. They need operational updates to reach them in real time, in a format that’s fast, familiar, and impossible to ignore.

A modern internal comms platform creates a single, reliable place for operational communication — without asking employees to jump between digital communication tools or remember where the latest update lives.

And critically, it allows organizations to move beyond “send and hope” communication.

From posting updates to driving action

Operational comms aren’t successful because they’re published. They’re successful because they’re seen, understood, and acted on.

Mobile-first, social media-inspired platforms are designed for this reality:

• Short, visual updates that mirror the consumer apps employees already use
• Time-sensitive messages that surface at the right moment
• Clear signals when something requires attention — and when it doesn’t

Features like Stories help operational updates cut through the noise without adding more of it. They make change management feel timely and relevant, rather than buried in a company news feed or lost in an inbox.

When critical messages actually need to be seen

Not every message is optional.

Policy changes. Safety updates. Compliance notices. Operational shifts that impact how work gets done today.

Mandatory reads ensure those messages are acknowledged — not just sent. That creates confidence for business leaders, clarity for employees, and far less reliance on manual follow-ups or manager guesswork.

In operational communications, visibility isn’t enough. Confirmation matters.

The right message, to the right people, at the right time

One of the biggest reasons operational comms break down is over-broadcasting.

When everyone gets everything:

• Important updates blend into background noise
• Relevance drops
• Attention disappears

Segmented internal communications — by role, location, department, or shift — allow operational messages to be targeted to the people they actually affect.

That means fewer distractions, clearer expectations, and more consistent execution across teams. It also means frontline employees aren’t asked to mentally filter information that was never meant for them in the first place.

Built for frontline reality, not desk-based assumptions

A mobile-first internal comms platform meets employees where they are:

• On their phones
• Between tasks
• On different schedules
• Across multiple locations

Operational communications become something employees can access in seconds — not something they have to hunt for when they finally sit down.

And when comms are embedded into the rhythm of work, rather than bolted on top of it, they stop feeling like “another update” and start feeling like part of how work flows.

The experience layer operational systems need

Operational systems will always matter. But systems alone don’t communicate — people do.

A mobile-first internal communications platform acts as the experience layer between operational systems and the workforce. It surfaces the information that matters, in a way people can actually engage with and act on.

Not as another tool to manage. Not as a replacement for core systems.

But as the connective tissue that turns operational intent into operational reality.

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The question every organization needs to ask

Operational communications don’t usually get the credit when things go right. But when they go wrong, the impact is immediate.

So here’s the question worth sitting with:

If a frontline employee misses an operational update, is that an engagement issue — or an operational risk?

Once you see operational comms for what they really are, it becomes clear they deserve more than improvised fixes and scattered internal channels. They deserve to be designed with the same care as the systems they support.

Because when operational communications work, everything else works better too.

Blink, the leading mobile-first employee experience platform, today announced a strategic partnership with Cocentric, a UK-based digital employee experience company, to accelerate the development of tech solutions for frontline employees to help engage workforces across the UK and EU. This collaboration positions Cocentric as Blink’s key European and APAC partner, bringing cutting-edge, multi-platform expertise to organisations seeking seamless, next-generation communication tools.

The collaboration will enable organisations to take advantage of Blink’s award-winning platform, which helps companies reduce staff turnover by up to 26% by providing frontline employees with a single, mobile-first tool to stay connected with their team and company updates. Cocentric, known for helping businesses like Rare Restaurants, Populous, and Pizza Pilgrims to transform their employee communications, will build on its expertise to deliver tailored support for Blink’s platform, allowing organisations to easily integrate the app into their existing systems.

“At Blink, we are committed to transforming how frontline workers stay connected, regardless of their location,” said Sean Nolan, CEO at Blink. “By partnering with Cocentric, we’re able to leverage their deep knowledge of workplace technology and tailor our approach to the unique needs of UK and EU organisations. Together, we will help companies overcome the complexities of managing distributed teams by integrating Blink’s technology with Cocentric’s expertise.”

The partnership will also focus on co-selling initiatives and joint solution development, with Cocentric building specialised subject matter expertise around Blink’s platform. The collaboration will extend beyond standard integrations to include unique technology solutions developed by Cocentric, such as Connect, a synchronisation tool designed to enhance Blink’s user experience by bridging gaps in HR system integration. These solutions are designed to streamline user data management and deliver a more seamless experience for Blink customers.

“Cocentric is thrilled to partner with Blink, whose platform has already proven its ability to drive real results in employee engagement,” said Regan Collins, CEO at Cocentric. “Our clients are always looking for ways to create a better working environment for their teams, and with Blink’s app, we can help them deliver improved communication and collaboration at every level. We’re looking forward to offering this solution across the UK and Europe, with integrations that make the process even smoother for businesses.”

In addition to building solutions around Blink’s technology, Cocentric will also help to develop tools and integrations within the Microsoft 365 suite that will further enhance Blink’s offering in this space. This will ensure that organisations currently relying on Microsoft technologies can benefit from enhanced employee engagement capabilities without the need to migrate to competing platforms. 

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