~600
going live
~24
routes across Hertfordshire
Day one
captured on launch day
- Industry: Public transport
- Location: Hatfield, Hertfordshire, United Kingdom
- Size: ~600 staff across ~24 routes
- On Blink since: launched 2026
- Interviewed: Titilayo Omoyele, Marketing Associate
A fresh start for a scattered fleet
Uno runs buses across Hertfordshire and beyond, owned by the University of Hertfordshire. Like most operators, its drivers are rarely in one place, and until now the tools to reach them were scattered across paper, email, and the odd group chat. This story was filmed on launch day, as Blink went live.
The challenge
Rosters, holidays, and the day-to-day all lived everywhere and nowhere, says Titilayo Omoyele, Marketing Associate at Uno.
"At the moment we haven't really got anything that helps drivers know where they need to be. Rosters, holidays, all that sort of thing, it's scattered all over the place. Having one place they can access, to streamline everything, would be the most amazing part."
— Titilayo Omoyele, Marketing Associate
"Right now drivers request a holiday on paper. It's tedious for everyone, the drivers and our admin staff. I can't wait to see the back of it. No paper piled up on the desk, just a simple click away."
Why Blink
The decision came down to fit, and how easy it was to get going.
"We chose Blink because it was perfect for the industry we work in. It's literally tailored to bus-industry users, and we'd heard so many positive things about it online. What sealed it was how easy it was to translate everything we already have onto Blink. So straightforward, you couldn't ask for anything better."
It won them over on first impression, too.
"I really loved the branding. I loved the green, I loved the little googly eyes on the fluffy ball. When I looked into what it could do, I was surprised something like that even existed. It was a really pleasant thing to stumble across."
What they can't wait for
Getting a mixed-age workforce comfortable was front of mind.
"I'm most excited for them to experience how easy the app is to use. We have a lot of people from the older generation who worry about anything app-related. I can't wait for them to see how social-media-like it is, how easy it is to post and speak to all your drivers. It's so much better than a random WhatsApp, something specifically work-based."
And the real hope is connection.
"In six months, success looks like people posting entertaining day-in-the-life-of-a-bus-driver videos, little snapshots of their day. Somewhere people can catch up, a social element to connect. Right now there isn't really a way for all our drivers to talk to each other, so I can't wait to see friendships forming."
