The 9 best team communication tools for deskless teams in 2026

If you’re considering switching from Flip, you’re not alone. Flip is a well-known employee app for frontline teams — but it’s not the only solution out there. Whether you’re seeking more robust features, better support, or more flexible pricing, the right Flip alternative can help you connect, engage, and empower your entire workforce.

Below, we break down 10 of the best alternatives to Flip, starting with Blink — an award-winning employee experience platform — and covering other leading options to match a range of budgets and needs.

What to look for in a Flip alternative

Before you choose a Flip alternative, it’s important to think about what your teams really need — and how the right solution can support your daily operations. While Flip is known for its frontline focus and simple messaging, many companies need more than just a basic employee app.

Here are a few key things to look for when comparing Flip alternatives:

• Entire workforce coverage: Does the platform connect your entire workforce, including desk-based, frontline, and remote employees, in one place? Some tools focus only on frontline messaging, while others unify everyone under the same app.
• ‍All-in-one functionality: Beyond chat, look for built-in features like news feeds, surveys, forms, scheduling, file sharing, and integrations with your HR, payroll, or intranet systems. This cuts down on multiple logins and boosts adoption.‍
• Ease of use & adoption: A communication app is only useful if people actually use it. Make sure your chosen alternative is simple to roll out, easy to learn, and accessible on mobile for maximum engagement.‍
• Compliance & security: Especially for industries with strict data rules, your solution should keep sensitive info safe and ensure that work communication stays separate from personal apps.‍
• Analytics & insights: Advanced tools show who’s engaging with content, which helps internal comms teams measure what works — and fix what doesn’t.‍
• Flexible pricing & support: Look for transparent pricing that fits your team size and includes customer support that scales as your needs grow.

By keeping these essentials in mind, you’ll find a Flip alternative that does more than just replace messages — it empowers your people, saves time for managers, and makes your workforce feel truly connected.

Top alternatives to Flip in 2025

#1. Blink

Blink is an all-in-one employee experience platform trusted by brands like Shake Shack and easyJet to connect frontline, desk-based, and hybrid teams in one place. Unlike Flip, which focuses primarily on frontline communications, Blink is built for your entire workforce — so everyone stays connected and engaged through the same mobile-first app. Beyond secure messaging, Blink combines a social newsfeed, surveys, forms, scheduling, file sharing, and deep integrations — everything your employees need in their daily flow of work.

This all-in-one approach drives higher adoption rates, faster compliance, and measurable productivity gains for both employees and managers. If you’re looking for a modern alternative to Flip that unites every team member — not just the frontline — Blink is a top choice.

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G2 Rating: 4.7 / 5‍

Pricing: available upon request

#2. Beekeeper

Beekeeper focuses on mobile-first communication for frontline employees in industries like hospitality, retail, and manufacturing. It combines secure messaging, automated workflows, and real-time announcements to help employers bridge communication gaps across shifts and locations. Many companies like Beekeeper’s built-in automation and integration options, which make it easier to onboard new staff and sync schedules with payroll tools.

Unlike Flip, Beekeeper also offers checklists and form templates to help digitize daily tasks. Some users note that advanced customizations can require technical support during setup, but once running, it’s praised for simplicity and reliability.

G2 Rating: 4.7/5

‍Pricing: $3–$5/user/month

#3. Staffbase

Staffbase is a leading internal communications platform used by large global enterprises to deliver news, campaigns, and resources through branded mobile apps and portals. It’s especially powerful for organizations with thousands of employees spread across multiple regions and languages. Compared to Flip, Staffbase’s strong CMS and analytics tools help internal comms teams plan, publish, and measure content more strategically.

Staffbase integrates well with Microsoft 365 and other corporate systems to keep information accessible wherever employees work. While setup can take time for more complex structures, its custom branding and security controls make it a favorite for highly regulated industries.

G2 Rating: 4.7/5

‍Pricing: $4–$8/user/month

#4. Speakap

Speakap is designed for companies that need a private, secure social network for their frontline teams. Its familiar feed and chat features make it easy for employees to share updates, files, or shout-outs without relying on consumer messaging apps. Speakap also supports custom branding and role-based permissions, which is ideal for multi-site or franchise operations.

While it doesn’t include built-in task or scheduling tools like some Flip alternatives, Speakap integrates with popular workforce management systems to fill those gaps. Companies in retail and hospitality appreciate its GDPR compliance and clear separation from personal channels like WhatsApp.

G2 Rating: 4.4/5

‍Pricing: $3–$5/user/month

#5. Connecteam

Connecteam is a mobile-first workforce management app that goes beyond chat and announcements to handle daily operations in one place. For companies that want to centralize communication, scheduling, time tracking, and task management, Connecteam can reduce the need for multiple point solutions. Its drag-and-drop scheduling and GPS time clock are especially popular with small and mid-sized businesses.

One standout feature is Connecteam’s flexible pricing — small teams can start for free, and paid plans remain affordable as you grow. Some larger companies do note that advanced reporting and integrations require higher-tier plans, but overall it’s a strong, user-friendly Flip alternative.

G2 Rating: 4.6/5

‍Pricing: From $29/month (for 30 users)

#6. Workjam

Workjam is a digital frontline workplace designed for industries like retail, hospitality, and healthcare. It combines communications with task management, shift swapping, training, and surveys in one mobile app. For companies that struggle with disconnected scheduling tools and separate comms channels, Workjam can be a real upgrade from Flip’s basic messaging.

Its micro-learning features and compliance tracking help companies keep frontline teams up to date on new processes or safety protocols. Workjam is best suited for larger organizations with complex workforce management needs and can require more implementation support upfront.

G2 Rating: 4.2/5

‍Pricing: $4–$6/user/month

#7. MangoApps

MangoApps combines an employee intranet, collaboration hub, and comms tool in one customizable platform. Unlike Flip, which is primarily a mobile messaging app, MangoApps offers knowledge libraries, team workspaces, and project management — making it a fit for hybrid organizations that need to connect deskless and desk-based workers alike.

It’s highly configurable, which appeals to companies with unique workflows, but smaller teams may find the setup more complex than plug-and-play solutions. Many users highlight its deep search functionality and document management as standout features for centralizing company knowledge.

G2 Rating: 4.2/5

‍Pricing: $5–$8/user/month

#8. LumApps

LumApps is a modern intranet and employee experience platform that helps companies share internal news, knowledge, and resources in a personalized way. While it’s broader than Flip’s chat-first approach, LumApps is a good fit for enterprises that need to unify internal comms across multiple departments and locations.

Its integrations with Google Workspace and Microsoft 365 make it easy to keep information consistent and accessible. Many companies like LumApps for its personalization capabilities, which let employees see only the content relevant to their role or location.

G2 Rating: 4.4/5

‍Pricing: $8–$12/user/month

#9. Firstup

Firstup specializes in delivering targeted, personalized communications to large, distributed workforces. Its smart automation and AI tools help internal comms teams reach the right people with the right message at the best time — something Flip doesn’t offer at the same depth.

Enterprises like its measurement tools, which show exactly how content performs across channels. Firstup is a good fit for companies with mature comms strategies and bigger budgets, and its robust governance controls appeal to regulated industries.

G2 Rating: 4.2/5

‍Pricing: $10+/user/month

#10. Haiilo

Haiilo blends social intranet features with mobile-first employee communications and advocacy tools. It’s built to help companies share news, encourage interaction, and measure engagement all in one sleek interface. Many employers appreciate Haiilo’s flexibility to tailor features to different departments or use cases.

Its modern look and customizable modules make it a strong Flip alternative for companies that want a social, community-focused feel. Larger organizations may need more IT resources to implement Haiilo’s full stack, but it rewards teams with deeper engagement insights and branding options.

G2 Rating: 4.6/5

‍Pricing: $5–$7/user/month

Final Thoughts on Choosing a Flip Alternative

The best Flip alternative depends on your specific goals — whether that’s simplifying daily communications, adding workforce management, or scaling global comms. Blink remains a top choice for companies that want an intuitive, mobile-first super-app to unify news, chat, surveys, forms, and scheduling — all with industry-leading ease of use.

Ready to switch? Explore a personalized Blink demo and see how it stacks up for your teams.

Blink and Workday. Better together.

Employees power your business, but many are often left behind when it comes to workplace tools and technology.

That’s where Blink and Workday come in.

With the industry’s most comprehensive integration between Workday and any employee experience platform, Blink extends Workday’s powerful capabilities to all employees — whether they’re desk-based, remote, or on the frontline. This unmatched integration ensures every employee can access what they need, when they need it — driving engagement, boosting productivity, and helping organizations unlock the full potential of their Workday investment.

Together, Blink and Workday bridge the employee experience gap, offering the entire workforce seamless, one-click access via their smartphones to the tools and information they need.

Let’s take a closer look at how Blink and Workday work hand in hand to revolutionize the employee experience, creating a more connected and engaged workforce.

Blink and Workday: How it works

Blink is a mobile-first employee experience platform that serves as a digital front door for your organization, giving employees access to all the software you use in just a few clicks.

If you’re already a Workday customer, you benefit from our pre-built, out-of-the-box integration. This means we can take Workday user data into Blink and automatically create user accounts.

Employees can download the Blink app from Android or Apple app stores and use their email or phone number to access.

Through single sign-on (SSO), employees can access third-party apps — like Workday — by simply clicking on the relevant icon. Users can also click on deep links that take them straight to specific Workday functions, like payslips or an address update form.

When you partner with Blink and Workday, you make Workday accessible to all of your employees.

Blink and Workday: The benefits

Here’s what you can expect when you use Blink and Workday together.

#1. Improving adoption of Workday (and other third-party tools)

Persuading employees to download multiple workplace apps is a challenge. But with Blink, there’s just one app to download.

The Blink app acts as a centralized hub. With SSO, employees can access all workplace software — including tools like Workday, SharePoint, and ServiceNow — from Blink. Employees don’t have multiple passwords to remember or reset.

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This explains why Blink customers enjoy a 5x improvement on adoption of third-party tools. Pair Blink with Workday and you’ll get much more value from your Workday subscription.

#2. Easy identity management

Frontline workers don’t tend to have a corporate email address or device. So these employees are often left behind when it comes to workplace tech tools like Workday.

But with Blink, it’s easy to get hard-to-reach deskless employees onto your systems. That’s because Blink serves as your identity provider.

Deep integration between Workday and Blink allows the transfer of rich employee data to Blink systems. Then, Blink verifies user identities, making it simpler than ever to activate employees.

#3. Streamlining the frontline workforce experience

Together, Blink and Workday makes it easy for frontline workers to access all the tools and resources they need, at a time and place that suits them. This makes workers more efficient and effective.

Via Blink, employees can access Workday Skills Cloud, view pay and benefits, pick up shifts, complete employee surveys, submit paperwork, and report safety concerns.

Putting these tools in the hands of frontline workers means you squeeze all possible value from them. You also make life easier for your frontline workforce — so much easier that Blink users give the app a 9/10 ease rating.

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#4. Improving employee communication

Blink takes internal comms beyond the office noticeboard and word-of-mouth messaging. An intuitive news feed gives every employee instant access to up-to-date internal communications, tailored to them.

Admins can use the news feed to highlight Workday-related tasks. You might like to communicate available shifts, signpost training resources, or prompt staff to book their vacation time. You can add links to your posts, directing users to the appropriate place on the Workday app.

Blink’s wide range of employee communication tools supports your workforce in other ways, too. They find it easy to chat with supervisors, coworkers, and leadership. So they feel more connected to your organization and the people within it.

#5. Accessing comprehensive data

When you use Blink and Workday together, you get access to rich analytics and survey data relating to your employees, all via a user-friendly dashboard.

This data reveals how employees are using your workplace tools. It gives you a deeper understanding of employee engagement and staff turnover. It can even help with workforce planning.

Drill down into this data to identify strategic areas for improvement — identifying operational weaknesses and issues with employee experience.

#6. Closing the digital divide

A majority of workers feel disconnected from their organization — and many feel they lack the tools they need to do their jobs effectively.

By improving the digital employee experience, with a combination of Blink and Workday, you close the digital divide. You give all employees equal access to workplace tools and bring them into the company conversation.

This helps to improve employee engagement and satisfaction. It also leads to better staff retention. Blink customers experience a 26% reduction in employee turnover.

Make Workday work harder for your full organization with Blink

Blink helps leading organizations bring Workday to deskless employees. We provide the most comprehensive and effective Workday integration in the industry, which makes for easy setup and a seamless user experience.

Blink also provides a host of other tools to improve employee communications and engagement. These include our news feed, employee surveys, recognition, digital forms, and communities.

Blink. And supercharge your Workday instance.

Have you ever wondered why in some companies, problems get solved quickly and things move fast, despite a large workforce? And why do other organizations struggle to adapt to even the smallest changes in market forces?

Because of teamwork.

When people communicate and collaborate well in their respective teams, and when all the workers in a company act like one big team, it’s easy to make progress towards business goals.

But good teamwork doesn’t start happening overnight. What makes teamwork work is team building.

And if you’re wondering why team building is important, we’re going to dive deeper into the meaning of team building, and the benefits of team building initiatives at your workplace.

What is team building?

Team building is a collective term for the activities you conduct, training you provide, and other efforts you make to help your teams build collaboration and communication skills needed to work together and meet common goals. Team collaboration is pivotal to the overall success of the team, especially in hybrid workplaces.

Team building activities help your employees connect and bond with each other and contribute to a good employee experience.

Plus, they inspire team members to think and behave like a harmonious unit, not just separate individuals.

Why team building is important

There are several advantages of having close-knit teams in your company, regardless of whether those teams are remote, hybrid, or office-based.

Team building builds trust

Trust is essential for your workplace. As compared to companies with a low level of trust, employees at high-trust companies report 74% less stress, 106% more energy, and 50% higher productivity.

And the importance of team building in establishing this level of trust cannot be denied. With team building, workers learn to support and fall back on one another when needed.

The trust you build also reduces micromanagement and makes employees feel safe to engage in open communication. And we’ve already covered how important that is.

Team building builds bridges between departments

Picture this: Your company developed a new product. But as it rolled out, you realize that the product development and sales teams were not in sync with the customer support and IT departments.

So they did not have quick and satisfactory answers to customer questions and problems. This didn’t just impact potential revenue from the product, but also increased its overall cost to the business.

Building a strong business isn’t just about how team members work within their immediate teams, but also about collaboration with other departments.

Cross-functional collaboration is essential to meet objectives that require people from different teams in an organization to work together. That’s where cross-functional team building comes in.

It lets employees familiarize themselves with people in different teams rather than working in a silo with direct team members. And the positive relationships formed as a result lead to a more productive business.

Team building improves communication

63% of leaders agree that team-building activities improve communication among employees. So that’s another reason why team building is important.

Most collaboration activities and games require team members to communicate well. Take corporate scavenger hunts, for example. What the team members find, and how fast, depends a lot on their ability to communicate efficiently.

So they talk to one another about how to assign roles, organize tasks, share progress updates, and best meet the objective of the activity. Overall, all this practice comes in handy when they later work on actual projects.

Team building improves employee engagement and morale

A team-building session gives employees a collective vision — a chance to be a part of something bigger than themselves. This helps improve their sense of self and understand the role they play in the grand scheme of things.

The result? Workers feel more excited about their work and come back to their tasks more motivated and energized.

Team building boosts productivity

Productivity is another factor that speaks to why team building is important. When employees practice working in teams, they get many benefits that help increase productivity. These include:

• Picking up new knowledge and skills
• Sharpening their current skills
• Understanding one another’s weaknesses, strengths, and aptitude for certain tasks
• Learning to divide and conquer their workload

All these factors help employees work better together, contribute meaningfully, and be more efficient at work.

Team building brings workers together

57% of employees say that having a friend in the workplace makes their job more enjoyable. So it’s important to give your workers opportunities to socialize and make friends at work. And organizing team-building initiatives is one of the best ways to provide such opportunities. 

Potluck lunches, for example, bring food and employees together in an informal environment. So workers get a chance to communicate in a relaxed setting, which helps build rapport at work.

This way, team-building can help people break the ice, improve interpersonal relationships, and boost employee morale, leading to easy communication and collaboration in the organization.

Team building fosters creativity and learning

Creativity is more important than ever to solve some of the biggest problems facing teams and organizations. But employees can’t come up with creative solutions if you don’t give them regular opportunities to practice creative thinking.  

According to a Gallup study, 35% of workers say they're given chances to hone their creativity only a few times a year or even less.

This is also why team building is important. Team building activities give workers the time and opportunity to brainstorm ideas.

For example, a company wanted to refresh its branding. But instead of outsourcing to a design agency, senior leaders crowdsourced logo and slogan ideas from their employees.

And since the workers already had an intimate understanding of their workplace brand, this team-building activity led to dozens of great ideas that contributed immensely to the final brand collateral.

Team building makes people more accepting

In a study of more than 1700 businesses in eight countries, BCG found that the companies that reported above-average diversity on their teams also reported a 19% higher innovation revenue than that of companies with below-average diversity.

Image Source: BCG

A diverse workforce makes your business stronger by combining different perspectives to get better outcomes.

But diversity can’t work without respect, equality, and dignity. That’s why it’ll help you understand the importance of team building.

With organizations becoming more inclusive, team building is needed more than ever to encourage workers to accept and understand one another.

The more people welcome diversity, the fewer assumptions and conflicts you’ll see at work, and the faster they’ll get things done. This brings us to the next advantage of team building. 

Team building resolves conflicts

When people from different backgrounds come together, disagreements are inevitable. 35% of workers have experienced a dispute or ongoing difficult relationship with a coworker.

Now, you can’t prevent conflicts altogether. Plus, not all conflicts are bad. They can often be constructive and valuable to the success of the project at hand.

So the right thing to do is not to avoid conflicts, but rather help your employees learn how to resolve disagreements amicably. The key to resolving conflicts is listening to each other’s needs, respecting different opinions, and practicing open communication. All of these are skills that team building improves.

Team building helps identify and develop talents

Team building lets workers see one another in action. So there are ample opportunities for employees to learn from those who are good at certain skills. And they can do so in a relaxed, low-pressure environment.

Not just that. Team building may also help you find workers with hidden talents that you can use in future projects. For example,  new leaders can emerge in team-building games, surprising you with their assertiveness and interpersonal skills.

Team building improves company culture

46% of American job seekers say culture is very important in their decision to apply for an organization. The values, attitudes, and workplace norms in your company play a big role in attracting and retaining the right talent.

And that’s another aspect where team building can make a difference. Team-building events provide a space for employees to understand how their organization expects them to behave.

On top of that, they reduce toxicity in the work environment and bring everyone on the same page, improving the overall culture.

Conclusion: why team building is important

People in sports practice to become strong teams. Corporate teams are no different. Just like basketball practice helps team members systematically improve a range of athletic skills, team building helps workers build skills such as collaboration, communication, and delegation. 

So start team-building by setting team-centric goals and planning a series of effective collaboration activities. You can identify the top skills that you want to see in your team and adjust the exercises accordingly.

Also, if you’re looking to streamline team communication and collaboration, Blink can help make a difference. Book a free blink demo.

It’s no secret that when employees are happy at work, they tend to perform better. While happiness isn’t necessarily causing employees to go above and beyond the call of duty, there’s no denying that happiness, productivity, and teamwork are all inexorably interconnected. One factor that can influence all of these things is your employee mobile apps.

The mobile apps for employees that you choose can have a big impact on how people work at your company because it involves employee engagement. Remember, an engaged and satisfied workforce will work harder, faster, and more efficiently. This means that every employee mobile app (check out our mobile worker app) you ask people to use during the average workday should contribute to engagement and reduce frustration.

The good news is that there are so many great mobile apps for employees designed to prioritize, enhance focus, streamline tasks, and improve communications. However, choosing between them can be tough, so we put together this post to help you better understand how mobile employee apps can boost happiness at your workplace and why less may actually be more when you’re looking for tech solutions.

Before we dive into those topics, let’s take a look at why happiness in the workplace matters.

Happy employees are more productive

Company culture matters a lot to a business's bottom line because research has shown time and time again that happy, engaged employees are better employees. One recent study conducted by Professor Andrew Oswald, Dr Eugenio Proto, and Dr Daniel Sgroi from the Department of Economics at the University of Warwick found that happy employees are 12% more productive than unhappy employees. In another study, companies that made it onto the Fortune Top 100 Companies to Work For list (which you don’t do with disgruntled employees) saw their stocks rise much faster over time than the competition. And companies with happy employees outperform the competition by 20%!

What’s the connection between employee happiness and productivity — and eventually profits? That’s simple. Employees are happiest when they’re in a low-frustration workplace. This includes that they can see how what they’re doing matters, they get plenty of recognition, they have opportunities to collaborate and grow, and they feel they have a voice. These workers are less likely to give up when the going gets tough, better able to persevere when selling, more loyal, less likely to call in sick, and driven to meet not only their own goals, but the goals of the organizations they work for.

Every company wants to attract employees like that, and the good news is that you can if you promote a culture of happiness at your workplace. It’s not about Aloha Fridays and cool swag (though that kind of thing is nice), but rather about making it easier and more rewarding for your employees to do what they were hired to do.

How employee mobile apps can boost happiness

The best intranet software apps for your employees will depend on the nature of your business, but there are some common factors that make certain apps for employees stand out. To get the biggest happiness boost with technology, you should always look for employee mobile apps that:

Reach employees where they are

Connected employees are happier. Whether you’re looking at corporate communications apps, bookkeeping platforms, or mobile HR solutions, the business management software you choose needs to be accessible from anywhere. Deskless, frontline, and customer-facing workers should be able to use any apps you choose in the field instead of having to sit down at a computer, which can interrupt the flow of the day or take up time that could have been spent doing something more productive.

This is especially important when you’re looking at communications apps and full employee intranets. Your workers should be able to access and share information, find the resources they need in the field, and work collaboratively with their in-office colleagues without encountering frustrating barriers.

Help you show workers you appreciate them

One of the easiest but most powerful ways to increase employee happiness and productivity is by showing your appreciation. A Work.com study found that 69% of people worked harder when they felt their efforts were appreciated, while nearly as many would be quick to quit if they were working at businesses that showed no appreciation at all. This is especially important when it comes to your deskless and frontline employees who aren’t regularly in the office and may not be exposed to the same praise.

An employee recognition or award program is one way to say thank you to those workers who consistently do their best. Rewards and bonuses can work wonders, provided you’re giving them out fairly and regularly. You can also choose a communications app like Blink that gives you a platform from which to showcase the accomplishments of your top talent. A simple shout-out can go a long way, so don’t hesitate to applaud great employees and to tell them how what they do matters.

Stop the endless email flood

The average office worker receives more than 200 emails each day and spends roughly two and a half hours managing them. It's not a particularly productive way to spend working hours, and all of that email doesn't do a thing to increase an employee’s happiness. Quite the opposite, in fact. Email is a constant distraction, and the feeling that one needs to be “always on” can lead to big-time burnout.

The daily email influx is an unavoidable reality, but there are apps like Blink that can automate email to some degree (when paired with Zapier) and apps that make it easier to communicate without using email much at all.

Provide opportunities for growth

Employees are happiest when they feel not only challenged but also that there's room to grow. The problem is that providing opportunities for growth can be tough. Even if you find great classes, conferences, and continuing ed programs, there may not be the resources or the manpower available to encourage and then manage employee enrollment. There are employee mobile apps that help you share learning opportunities with more employees and promote these valuable programs to more people. Blink is one of them.

Remove communications roadblocks

Many of the biggest happiness-draining frustrations workers face revolve around internal communications. These range from time wasted spent trying to find missing resources to being unable to get company updates while on the frontline. Here's why smooth internal comms translates into productivity: When people communicate more efficiently, they have more time to get their core work done and to innovate. There are lots of apps out there designed to make organizational communication easier. Blink was created to address multiple comms challenges. It makes everything findable with a unified search feature and archives everything that has been posted, shared, or mentioned in chat. Even photos. It also makes communication a two-way street, giving employees a louder voice.

Empower telecommuting

Not every role lends itself to telecommuting and some workers thrive on mobile devices using facetime but there are good reasons to allow it for employees (especially talented introverted employees) who can reasonably do their work from anywhere. A study by FlexJobs found that half of workers were more productive when they were outside of the office and would be willing to take a new position for less pay if telecommuting was an available perk. The typical barriers to effective telecommuting are manifold (e.g., lack of communication, lack of access to resources, feelings of disconnect or disengagement) but there are apps for employees like Blink that can nullify these issues by ensuring that employees can stay connected no matter where they are.

Support a culture of fun

Some apps for employees (in particular, intranet apps) will support your efforts to create a culture of fun at your workplace. This is important because creating opportunities for play inside and outside of the workplace has numerous benefits. Employees who spend time together doing fun activities like cooking or playing with each other’s puppies on bring your dog to work days are less stressed, better at collaboration, quicker to resolve interpersonal conflicts, and more motivated.

There are employee apps (including Blink) that allow employees to create after-work events, create interest-based online communities, invite colleagues to see them in performances or go to their sports games, and otherwise get to know their coworkers better. Fun can also foster feelings of cohesion among teams, even when the members of those teams are located thousands of miles apart from one another.

Give employees a voice

Giving your workforce a way to share ideas and communicate (and not just to receive information from up above) lets you learn a lot about how happy or frustrated employees are. Why do you need an app for that? Most workplace surveys aren’t anonymous and many employees who feel unhappy don't want to say as much for fear that they'll be seen as less loyal. In an app like Blink, however, you can create anonymous polls and surveys that make finding and then creating solutions to employee pain points easier. Employees also have the means to reach out to their supervisors to share their ideas about how to optimize workflows, make customers happier, and get more done.

Cut down on mandatory meetings

Pointless meetings are at the root of so much lost productivity, and we all know from experience that sitting in long, boring meetings doesn't make anyone happy. Apps for employees can make most meetings unnecessary. Instead of gathering twenty-five people in a conference room for a quick project update, you can shoot out an update in an app like Blink and confirm that everyone has read it.

Serve as a platform for peer-to-peer recognition

Employee appreciation can go a long way to increasing happiness at your company, but you can take it even further by giving workers a way to recognize and reward each other's accomplishments. Formal recognition often takes a long time, whereas peer-to-peer recognition may be almost instantaneous. The apps that facilitate this type of recognition can help you boost morale, engagement, and happiness among your employees.

Facilitate collaboration within and between teams

The most successful companies with the happiest and most engaged employees think regularly about how to encourage collaboration. Teamwork is, after all, the foundation of business success. Two heads are better than one when it comes to idea generation, and what’s even better than that are entire teams. When employees work together, they bring diverse skill sets, backgrounds, and more to the table. Make sure that any employee apps you’re using allow your employees to work together toward their common goals.

Enable flexible work

In one study, more than a third of small-business employees reported that more flexible work schedules can increase happiness and minimize burnout. You don’t need to create complicated flex-time policies to take advantage of this happiness boost. Choosing employee apps that give your employees the freedom to work flexible hours or remotely when the alternative would be taking a day off is a super smart move.

Your company will benefit from the fact that employees are productive on days they might otherwise have been absent (e.g., on the day of the a.m. kindergarten concert or when someone has car troubles), and employees will love the fact that they work for an organization that respects that they have lives and obligations outside of the office. Apps that enable flexible work are especially useful for employees with young kids, those caring for ageing relatives, and anyone with health issues.

There are a lot of employee apps out there, but remember that not all of them are worth investing in. You may be tempted to invite your workers to try every new app under the sun, but most of the time, less is more. If you can find a single employee app that does of all the above and is easy to use for less technically minded workers, your teams and your tech budget will thank you.

Blink is an all-in-one employee experience app designed to reduce frustration and boost engagement across industries. Request free a demo.

This article is part of Blink’s “frontline first” series: content created specifically for leaders of deskless or distributed teams. We know that the job of frontline leadership is entirely different from managing ‘desk-based’ teams, so this is for you and your unique set of challenges.

Every leader in an organization that has frontline workforce has likely experienced the 'Frontline Connection Gap' - it's the root cause of thousands of wasted hours and measurable negative impact on key business metrics like retention and productivity.

But what exactly is this 'gap', and how do you know if your organization is one of the ones experiencing it? And if it turns out that you are, how do you go about closing it (and is it even worth the effort)? In this article, we'll explore all of those questions and give you some simple answers.

What is the Frontline Connection Gap?

In a nutshell, the Frontline Connection Gap is the failure to enable frontline workers to communicate with the same ease, scale and speed as desk-based workers.

If it sounds simple, that's because it is. Think about how the average desk-based worker gets to communicate at work:

• Easy access to their co-workers via email, work apps such as Slack and video conferencing tools such as Zoom or Microsoft Teams
• Easy access to key information and updates via intranets and cloud-based drives
• Easy access to key HR processes such as booking time off and downloading paystubs through tools such as Deel or Workday
• Easy access to learning and development through dedicated Learning Management Systems
• Easy access to other parts of the organization (including leadership) through shared directories
• Easy access to feedback portals through tools such as CultureAmp or Peakon

There's more where this came from, but the key point is that desk-based workers have access to a wealth of people, processes and information within just a few clicks.

For deskless workers, the picture looks very different - let's look at those same areas again:

• Limited access to co-workers beyond those in the same physical space, often leading to isolation
• Limited access to key information, often still delivered through paper memos as many frontline workers don't have access to a company email address.
• Limited access to key HR processes such as booking time off and arranging shifts, which often requires making phonecalls or messaging managers via text and WhatsApp. Processes such as claiming expenses often still involve using paper forms.
• Limited access to learning and development, as access to computers is infrequent
• Limited access to management and leadership, leading to disengagement
• Limited ability to deliver feedback or whistleblow on critical problems

The stark difference in these two worlds all comes down to communications infrastructure (or lack thereof): without continuous access to computers and email addresses, frontline workers are in a world that desk-based workers haven't experienced in more than twenty years.

The impact of the Gap

The way to know if your organization has a Frontline Connection Gap is by seeing if anything 'disappears' into it.

For the best examples of this, look to what your Human Resources team are doing. Let's take Diversity, Equity and Inclusion (DEI) programs as a key case - these critical initiatives are often planned and tracked at board level, and in order for them to be effective they need to impact every single member of an organization. The roll-out of these will often work well for desk-based teams thanks to regular communications such as emails, chat groups, in-person Employee Resource Groups and video calls.

However, getting to the frontline is a different matter. Without reliable channels for communications, People leaders will often find that promoting DEI programs is restricted to a flyer on a noticeboard, curtailing awareness and participation from the very start. In other words, the DEI program has fallen into the Frontline Connection Gap.

So we see just how big a problem the Gap can be: company policies and programs might as well not exist, for all the frontline are able to engage with them. As a result, the impact of the Gap can be felt on almost any core business metric - for example:

• Retention drops because frontline employee engagement is low
• Recruitment faces challenges as the organization is unable to offer an ideal employee experience
• Customer experience is impacted when employees are ill-informed and disengaged
• Productivity drops through inefficiencies in processes such as filling empty shifts and inconsistent onboarding and training
• Safety is put at risk through failures to communicate critical information at scale
• Employee wellbeing suffers as a result of isolation and inability to access support

The list could go on - and it does. If any one of these key metrics looks different in the frontline part of your organization in comparison to the desk-based part, then the likelihood is that you have a Frontline Connection Gap to bridge.

How to close the Frontline Connection Gap

It's important at this point to remember that the Frontline Connection Gap is rarely caused through neglect or intention - in fact, many organizations have tried (and are still trying) to close it. The problem is that the strategies that they employ usually fail, and it's for one important reason: the kind of communications infrastructure that works for the desk-based will not work for the frontline.

A key example of this is using intranets. Many organizations find intranets to be a useful means of sharing information with their desk-based workers, and so attempt to roll these out to their frontline workers through a mobile-based approach. In theory, this should work: most frontline workers have access to a smartphone and are confident enough in using them to download an intranet app.

However, this strategy comes across a number of roadblocks:

• Firstly, it requires frontline workers to remember a new login and password (IT teams often find themselves facing high volumes of password reset requests as a result).
• Secondly, engagement with intranet apps will usually be disappointingly low - but the reason for this poor uptake will help you unlock the secret of successfully crossing the Frontline Connection Gap (keep reading to find out).

To close the Frontline Connection Gap, there are three simple principles to follow:

• Go mobile. With smartphone adoption having reached a critical tipping point, this is a no-brainer.
• Consolidate where you can. The more systems and apps you ask a frontline worker to instal, the more you dilute your success. If you're asking your frontline to download and login to separate systems for accessing paystubs, receiving communications, giving feedback and arranging shifts, you're adding friction with every step. Create a single point of access wherever you can.
• Put daily value at the centre of your solution. This is the crucial secret behind adoption, and the last mile of closing the Frontline Connection Gap. Busy frontline workers need a reason to engage with HQ, and that's the problem with simply rolling out an intranet on mobile: there's little in it for a frontline worker, so even if they have an app in the palm of their hand, they'll rarely take time out to log in. Success lies in inverting this, by making sure that at the heart of your communications infrastructure are processes that the frontline always need - for example, access to shifts and paystubs. By placing value at the heart of your system, you get the consistent engagement you need to close the Gap (we call this 'Chips and Dip theory'.

Despite the seriousness of its impact, the Frontline Connection Gap is actually a relatively simple problem - which thankfully means relatively simple solutions. If you're ready to get started, check out some of the best solutions on the market over here.

From fairy tales to blockbuster movies to conversations with family and friends, we’re surrounded by stories — and have been since we were tiny babies. Stories are how we learn and make sense of the world.

Stories also have a powerful impact on the brain. Neuroscience shows that stories awaken our senses, help us remember information, and create a sense of human connection. 

Using storytelling for business is, therefore, a really effective way to engage employees with your messaging. It’s also a great way to convey information quickly and effectively to time-poor frontline workers.

We know not everyone is a creative writer. But we also believe that with the right approach, you can make business storytelling an integral part of your organization.

So in this article, we’ll walk you through some of our best tips for using company storytelling for your internal communications. Let’s start by looking at some common storytelling structures.

Some popular storytelling structures

Storytelling has existed since the development of language itself. As Yuva Noah Harari explains in his book Sapiens:

“It is the distinctive ability to believe in stories that separate sapiens from other creatures. You could never convince a monkey to give you a banana by promising him limitless bananas after death in monkey heaven.”

Storytelling is one of the foundational pillars of society. It’s shaped our understanding of right and wrong for generations. From 30,000-year-old cave drawings in France to Aesop’s fables to the urban legends teenagers share today, all cultures in history have told stories.

And despite there being stories about every topic and every character imaginable, stories tend to fall into a surprisingly small number of categories. Knowing these categories can help when you’re creating your own corporate stories.

The seven basic plots

Some people argue that you can put every single story ever created into one of these seven categories.

Rags to riches. A character finds power, money, or love, loses it, and then wins it back. Example: Cinderella.

The quest. The main character has to reach a location or fulfill an objective, conquering obstacles along the way. Example: The Lord of the Rings.

Rebirth. A character changes their ways and becomes a better person. Example: A Christmas Carol.

Overcoming the monster. A hero has to overcome an evil force. Example: Any James Bond movie.

Comedy. A story designed to make people laugh by subverting expectations and mixing the familiar with the absurd. Example: Bridget Jones’ Diary. 

Tragedy. The main character makes a big mistake or demonstrates a character flaw which leads to their undoing. Example: Bonnie and Clyde.

Voyage and return. A character goes to a strange land, overcomes the challenges there, and returns home with newfound experience or knowledge. Example: Gulliver’s Travels.

The hero’s journey

The hero’s journey is another popular story structure. A hero is living happily in their comfort zone when something unexpected happens and they’re forced into an adventure.

Here are some examples:

• Harry Potter lives with the Dursleys. Hagrid comes to take him to Hogwarts.
• Frodo Baggins lives with Bilbo in Hobbiton. Bilbo sets off on a journey leaving the ring to Frodo.
• Barbie lives in Barbieland. But when she starts behaving strangely, Weird Barbie sends her to the real world.  

This same basic template can be found across countless books, movies, and TV shows — and it tends to follow the same 12 steps.

A hero is called to an adventure. They experience tests, allies, and enemies. They reach a low point before finding a solution and returning back to their original lives as a hero.

How these popular story structures can support business storytelling

We’re not suggesting that you go and write a whole novel or screenplay about your organization. But there are a few things we can learn from these storytelling structures.

First, storytelling is not just a talent people are born with or without. There are structures you can follow and techniques you can learn. It’s perfectly possible for your internal communications team to tell compelling corporate stories.

Second, structures like the hero’s journey lend themselves beautifully to storytelling in corporate communications. Challenges intrigue your audience and get them to empathize with the hero. But the hero always achieves their goal. So success is another important and inspiring part of the story. 

By incorporating key story elements — compelling characters, emotional ups and downs, and a popular story structure — into your internal communications, you can create messages that engage your employees. You make your messages more memorable and create a sense of connection between employees and your organizational values.

How to supercharge engagement with internal communication storytelling

There are lots of ways to boost employee engagement with your internal communications.

You can give employees a voice with communication tools that support bottom-up communication. You can celebrate achievements and recognize hard work.

Simply giving employees the right information improves their motivation and morale. Employees who receive enough information to do their jobs well are 2.8 times more likely to feel engaged in their work.

Business storytelling is another strategy to add to your list. And however you choose to use storytelling for business, here are some tips that will help you make your stories more engaging for employees.

1. Make it easy 

Many organizations use outdated internal communication software that makes it hard to share stories. Some are still using email newsletters or paper memos as their only channels of internal communication. So storytellers find it hard to get their stories seen.

You can make it easy for everyone to tell corporate stories by assessing your internal communication tech and — if it isn’t streamlined and user-friendly — consider other internal communication software providers.

2. Share corporate stories as they happen

The more relevant a story, the more impact it tends to have. Workers like to see authentic stories that are happening in real-time, not stories about an event or accomplishment that happened weeks ago.  

Share corporate stories as they happen and employees are more inclined to respond to them in the moment. They’ll then amplify the story by sharing or commenting on it.

3. Mix it up

When storytelling for internal communications, you can get creative. You can use stories to convey all sorts of information. Here are a few ideas.

• Share a customer success story. Share a case study explaining a customer pain point, describing how a frontline team member supported the customer, and the outcome your customer achieved. Use quotes from the customer and a video or photos, so employees can put a face to the name.
• Share the story of your organization. Tell the story of how your company came to be. This type of story works really well during the onboarding process. Be authentic. Share the challenges founders faced, how they overcame them, and what their plans are for the future.
• Paint a picture. The characters in your stories don’t have to be real. You can use imagined characters to paint a picture for employees. For example, when explaining how a new process will benefit customers, create a customer character — let’s call her Sarah — and describe the process from her point of view.
• Celebrate an employee milestone. Rather than simply recognizing an employee for their hard work, describe the journey they’ve taken within the company. Start with their nervous first days and lead on to their current successes.

There are countless ways to weave stories into your internal communications. So don’t be afraid to mix it up and try new things.

4. Bring stories to town hall meetings

Whether you conduct town hall meetings in person — or involve remote and frontline workers by live streaming — starting with a story is a great way to build rapport.

When leaders tell stories — any stories — they come across as more human. This makes it easier for employees to trust the organization’s leadership and makes them more likely to contribute to the meeting with their own questions and comments.

According to Ally Bunin, Global Head of Internal Communications Stories at Russell Reynolds Associates:

“Starting with a story is the best way to open a town hall. We encourage our team to share a personal story, even if it's not related to the topic of the town hall meeting. A story makes them more relatable, and it's so important to be a human first.”

5. Be authentic

Stories are compelling because — sometimes — things go wrong for the hero. So don’t gloss over the failures or challenges involved in your stories, even those that come from senior leaders.

Stories told with honesty and authenticity are much more engaging for employees. Therefore, leaders should aim to tell their own stories, rather than relying on polished scripts.

Even if the business is struggling right now and you’re sharing bad news, you’ll make a better impact with a sincere story than with an airbrushed version of events.

The more open you are in your storytelling for internal communications, the more inclined your workers are to believe in what you say. And they’ll not shy away from lending their support.

6. Avoid information overload

When marketing to customers, a company takes steps to ensure that its messages are relevant to each segment of the audience. You should try to do the same for employees.

Corporate stories only resonate with employees when they’re relevant to them and their roles. So —as part of your internal communications strategy — be sure to segment your audience and personalize messages for each sector of your workforce.

This helps to avoid information overload. And because employees come to expect relevant internal communication messages, they’re less likely to switch off from your communication channels.

7. Use the power of repetition

While you want to avoid information overload, you need to make your most important stories stand out and sink in.

Stories tied to your mission, brand, values, and identity should stick in the hearts and minds of employees. To achieve this, you need to repeat those stories often.  

Take inspiration from Howard Schultz, the former CEO of Starbucks. Schultz often recited an anecdote about his travels to Milan. It was in Italy that he discovered brewed espresso for the first time and became convinced that coffee shops could be big business in the US.

Schultz shared this story at many different times, events, and locations. He did this to inspire workers, to show his human side, and to emphasize that the Starbucks brand is about more than just selling coffee. It’s about delivering an experience.

Search for Howard Schultz and his name is now synonymous with this story. Repetition has helped him to create a company legend that has engaged and motivated Starbucks employees for years.

Internal communication storytelling for your organization

Company storytelling is a powerful way to improve your internal communications.

Company stories are engaging. They prompt emotion in employees, which makes them feel more bonded to your organization. And while the corporate world tends towards numbers and charts, there’s scientific proof that stories live longer in the memory than even the most impressive stats.

These storytelling benefits can help you achieve your internal communication goals. You can encourage more employees to use your intranet or employee app. You can get more employees to read and engage with your content. You can ensure that important messages are being read and remembered.

In today’s modern workplace — with the help of internal communication tech tools, like Blink — it’s easier than ever to use storytelling for business. You don’t have to rely on edited corporate announcements that receive little engagement.

Instead, you can create and curate stories from across the organization. You can tell stories using engaging multimedia content, like video or live stream. Employees can comment on news feed stories — and create their own content, too. 

What’s more, because Blink is a mobile-first employee app, you can put business stories at the fingertips of every employee, whether they work in the office or on the frontline of your organization.

Find out all the ways Blink can transform internal communications at your organization. Schedule your free app demo today.