We get it — work communication has never been louder. Too many channels. Too many tools. Too little signal.
That’s why this Fall, Blink’s release focuses on nuance: Smarter alerts, sharper analytics, and cleaner connections that give your teams more signal, less noise.
From notifications that know when to pause to chat that feels more human, these updates help you cut through the clutter without adding complexity.
Because the best employee experiences don’t shout louder — they just make more sense.
#1. Notifications that know when (and how) to talk
Upgrade unlocked. Blink’s new Notifications framework reimagines how messages reach — and respect — your workforce.
This feature puts power and precision back in everyone’s hands. Whether you’re sending critical safety alerts or scheduling downtime for a global team, Blink now balances reach, relevance, and respect — at scale.
People want more control of their communications — and this upgrade delivers it. With a smarter engine that blends personalization, targeting, and flexibility, organizations can now cut through the noise, boost engagement, and rebuild trust between leaders and teams.
It’s not just a new notification system. It’s a new communication philosophy — one that turns alerts into alignment, and messages into moments that matter.
What’s new:
User autonomy: Employees can now set preferences (All / Important / Mute) and schedule quiet hours by day
Precision reach: Admins can define who sends notifications and safeguard critical groups from muting
Instant context: Notifications now include group names and content previews so people instantly know what matters
Governance by design: Org-level defaults and group-level overrides make communication clean, consistent, and compliant
Featured flags & quiet days: Highlight key announcements, or give everyone a digital breather, directly from group settings
{{mobile-notification="/image"}}
#2. Chat that feels more human
Communication shouldn’t feel like a chore. With this release, Blink Chat gets a subtle yet powerful glow-up.
New visual tweaks — from chat bubbles to color updates — make conversations clearer, warmer, and easier to follow. It’s small design detail meets big usability payoff, especially for mobile teams on the move.
What’s new:
Refreshed bubble and color design for cleaner conversation flow
Sleeker layout optimizedfor readability and accessibility
{{mobile-shift-chat="/image"}}
#3. Surveys that spark smarter action
Data is only as good as what you do with it. This update gives your Surveys a sharper edge — faster setup, better targeting, and smoother participation across teams.
What’s new:
Improved creation flow and formatting in the Admin Portal
Trackable surveys that allow you to narrow in on responses from the profile fields you care about most
Cleaner user experience for participants on every platform — especially on mobile
Detailed analytic exports on engagement and completion rates to boost decision-making
Question descriptions that enable you to share more question-specific detail with participants
#4. Informational Workday nudges
Workday is great for processes — but people often need reminders to actually complete them. Enter Informational Workday Nudges.
This new feature helps surface important Workday updates — like upcoming reviews or expiring training — directly inside Blink, where employees already spend their time.
Your HR system just got a human touch.
What’s new:
Automated, context-aware nudges triggered by Workday events
Fully integrated with Blink’s mobile-first experience
Informational-only for now — with Actionable Nudges on the horizon
#5. Smart Search with ServiceNow: One query, all answers
Tired of hunting across tools? Blink’s new ServiceNow federated search brings everything into one place.
Employees can now find ServiceNow tickets, knowledge base articles, and internal content without ever leaving Blink. It’s one search bar to rule them all — and a big win for IT and employee self-service alike.
What’s new:
Unified search results from Blink and ServiceNow
Instant access to help articles and ticket info
Reduced system hopping for employees and IT teams
#6. Live stream analytics: Because reach matters
You’ve mastered live streaming — now it’s time to measure it.
With new live stream analytics, you can finally see who tuned in, how long they stayed, and what content resonated most. Use these insights to refine your next event and make every broadcast count.
The result? A full picture of engagement, not just attendance.
What’s new:
Viewer metrics: Total attendees, average watch time, drop-off points
Ensuring workplace policy compliance is crucial but traditionally time-consuming — especially for frontline workforces.
Our new agreement center lets administrators control and distribute policy agreements and record employee acceptance with ease and precision, right from Blink’s desktop interface.
What’s new:
Recurring employee prompts with custom CTAs and a selection of set cadences
Single-click functionality so employees can accept on mobile or desktop just once
Policy or workplace document links right in the prompt
#8. Coming soon
Because innovation never clocks out. Here’s what’s next on the horizon:
#1. What new features are included in Blink’s latest Quarterly Unlock?
The release includes enhanced notifications, improved chat functionality, and more powerful analytics. These upgrades help teams communicate more efficiently and provide leaders with clearer insight into workforce engagement.
#2. How do the new chat enhancements improve internal communication?
Blink’s upgraded chat experience delivers faster performance, better threading, and more intuitive interaction—making it easier for frontline and distributed teams to stay connected in real time.
#3. What can organizations do with Blink’s new insights and analytics?
Blink’s expanded analytics tools help leaders track engagement, understand message reach, identify communication gaps, and make data-driven decisions to improve the employee experience.
We get it — work communication has never been louder. Too many channels. Too many tools. Too little signal.
That’s why this Fall, Blink’s release focuses on nuance: Smarter alerts, sharper analytics, and cleaner connections that give your teams more signal, less noise.
From notifications that know when to pause to chat that feels more human, these updates help you cut through the clutter without adding complexity.
Because the best employee experiences don’t shout louder — they just make more sense.
#1. Notifications that know when (and how) to talk
Upgrade unlocked. Blink’s new Notifications framework reimagines how messages reach — and respect — your workforce.
This feature puts power and precision back in everyone’s hands. Whether you’re sending critical safety alerts or scheduling downtime for a global team, Blink now balances reach, relevance, and respect — at scale.
People want more control of their communications — and this upgrade delivers it. With a smarter engine that blends personalization, targeting, and flexibility, organizations can now cut through the noise, boost engagement, and rebuild trust between leaders and teams.
It’s not just a new notification system. It’s a new communication philosophy — one that turns alerts into alignment, and messages into moments that matter.
What’s new:
User autonomy: Employees can now set preferences (All / Important / Mute) and schedule quiet hours by day
Precision reach: Admins can define who sends notifications and safeguard critical groups from muting
Instant context: Notifications now include group names and content previews so people instantly know what matters
Governance by design: Org-level defaults and group-level overrides make communication clean, consistent, and compliant
Featured flags & quiet days: Highlight key announcements, or give everyone a digital breather, directly from group settings
{{mobile-notification="/image"}}
#2. Chat that feels more human
Communication shouldn’t feel like a chore. With this release, Blink Chat gets a subtle yet powerful glow-up.
New visual tweaks — from chat bubbles to color updates — make conversations clearer, warmer, and easier to follow. It’s small design detail meets big usability payoff, especially for mobile teams on the move.
What’s new:
Refreshed bubble and color design for cleaner conversation flow
Sleeker layout optimizedfor readability and accessibility
{{mobile-shift-chat="/image"}}
#3. Surveys that spark smarter action
Data is only as good as what you do with it. This update gives your Surveys a sharper edge — faster setup, better targeting, and smoother participation across teams.
What’s new:
Improved creation flow and formatting in the Admin Portal
Trackable surveys that allow you to narrow in on responses from the profile fields you care about most
Cleaner user experience for participants on every platform — especially on mobile
Detailed analytic exports on engagement and completion rates to boost decision-making
Question descriptions that enable you to share more question-specific detail with participants
#4. Informational Workday nudges
Workday is great for processes — but people often need reminders to actually complete them. Enter Informational Workday Nudges.
This new feature helps surface important Workday updates — like upcoming reviews or expiring training — directly inside Blink, where employees already spend their time.
Your HR system just got a human touch.
What’s new:
Automated, context-aware nudges triggered by Workday events
Fully integrated with Blink’s mobile-first experience
Informational-only for now — with Actionable Nudges on the horizon
#5. Smart Search with ServiceNow: One query, all answers
Tired of hunting across tools? Blink’s new ServiceNow federated search brings everything into one place.
Employees can now find ServiceNow tickets, knowledge base articles, and internal content without ever leaving Blink. It’s one search bar to rule them all — and a big win for IT and employee self-service alike.
What’s new:
Unified search results from Blink and ServiceNow
Instant access to help articles and ticket info
Reduced system hopping for employees and IT teams
#6. Live stream analytics: Because reach matters
You’ve mastered live streaming — now it’s time to measure it.
With new live stream analytics, you can finally see who tuned in, how long they stayed, and what content resonated most. Use these insights to refine your next event and make every broadcast count.
The result? A full picture of engagement, not just attendance.
What’s new:
Viewer metrics: Total attendees, average watch time, drop-off points
Ensuring workplace policy compliance is crucial but traditionally time-consuming — especially for frontline workforces.
Our new agreement center lets administrators control and distribute policy agreements and record employee acceptance with ease and precision, right from Blink’s desktop interface.
What’s new:
Recurring employee prompts with custom CTAs and a selection of set cadences
Single-click functionality so employees can accept on mobile or desktop just once
Policy or workplace document links right in the prompt
#8. Coming soon
Because innovation never clocks out. Here’s what’s next on the horizon:
#1. What new features are included in Blink’s latest Quarterly Unlock?
The release includes enhanced notifications, improved chat functionality, and more powerful analytics. These upgrades help teams communicate more efficiently and provide leaders with clearer insight into workforce engagement.
#2. How do the new chat enhancements improve internal communication?
Blink’s upgraded chat experience delivers faster performance, better threading, and more intuitive interaction—making it easier for frontline and distributed teams to stay connected in real time.
#3. What can organizations do with Blink’s new insights and analytics?
Blink’s expanded analytics tools help leaders track engagement, understand message reach, identify communication gaps, and make data-driven decisions to improve the employee experience.
In her 2+ years at Blink, Ai has been instrumental in driving innovation and efficiency through data, analytics, and strategy. Her passion for problem-solving and building from the ground up has left a lasting impact by supporting Blink's growth and empowering our customers to engage with their frontline teams more effectively.
Which Blink office do you work out of?
London.
What is your position at Blink?
I’m the Director of Revenue Operations at Blink, a role focused on empowering every team to work more efficiently and effectively by providing data, analytics, and strategic guidance while streamlining processes to eliminate friction.
At Blink, RevOps also oversees Business Intelligence. Recently, we launched an external analytics product that offers our customers valuable data and insights to enhance their engagement with frontline employees. Data is truly at the heart of the business, both internally and externally, and I’m proud and excited to be part of it.
How long have you been at Blink?
Over 2 years!
What initially attracted you to join Blink?
At the start of my career, I worked in finance and business planning for a big company in Japan. Six years ago, I moved to the UK to join a portfolio company of the Japanese multinational I was working for at the time.
That experience marked my first exposure to the startup world, and I loved it. Working in London with a diverse team and encountering different ways of thinking was exhilarating. Since then, I’ve stayed in the startup ecosystem and made London my home. My career has spanned various areas, including finance, strategy, and data analytics, but my true passion lies in using data to identify and solve problems. RevOps has been the perfect fit, allowing me to take ownership of not only strategy and direction but also ensuring that great strategies are operationalised with the most effective cross-functional processes.
So, why Blink? Back then — and still today — two things stood out to me.
First, the business potential was, and remains, enormous. So many companies need effective tools for frontline communication. It’s a new and largely untapped market, which makes it challenging, but that’s exactly what excites me. Being part of a company with vast growth opportunities is incredibly motivating.
Second, especially after Covid, I wanted to do work that felt meaningful. We spend so much of our lives working, and I wanted to channel my energy into something I’m passionate about — something that makes a positive impact. Frontline workers often lack the tools to optimize their work, connect with colleagues, or access information from their employers. They’re too often left behind. I joined Blink because I believe it can change that, and I’m proud to contribute to a mission that benefits society in a tangible way.
What's a project you are proud of from your time at Blink?
I’m proud and excited that at Blink, you often need to create things from scratch — and have the opportunity to do so. As the first RevOps hire, I experienced the rewarding journey of building from zero to one. But the challenge doesn’t stop there; nothing is ever truly complete. Once you’ve accomplished one goal, you realize there are always more opportunities to explore and tackle.
I’m also incredibly proud of my team. It’s growing, and I’m surrounded by talented team members I respect. Although this is still the smallest team I’ve ever been part of or led, the impact we’re delivering to the business is the greatest I’ve achieved so far.
How would you describe the company culture at Blink in three words?
High-bar, customer-centric, and collaborative.
I chose high-bar because we set high expectations for the quality of our work and the caliber of people we welcome to our team. With the current competitive industry landscape, we can’t succeed by doing ordinary work, and I believe we uphold excellent standards to bring out the best in ourselves.
We’re also customer-centric, with a mission to support not only our customers but also customers’ employees, frontline workers.
Lastly, we’re collaborative. With limited resources, teamwork is how we achieve more. We’re a fun, intelligent team, and I love how we balance ambition with genuine support for one another at Blink.
What’s one thing you’re excited about for the future of Blink?
I’m excited about the possibility of creating a new market for ourselves. A great example is Slack — before it existed, we didn’t even realize we needed it, but now it’s become the norm, even a verb! “I’ll Slack you!” has become part of everyday language. I believe Blink has the potential to become just as indispensable for frontline companies and their users, setting a new standard in the industry.
Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?
Two things stand out to me. First is the continuous launch of new features such as Communities, Stories, Voice and Video, Live Streams, and more. It’s truly remarkable, especially given the relatively small size of our product and engineering team. I feel confident that we’re making a meaningful impact in our industry and delivering real value to our customers.
The second is the progress we’ve made with data initiatives. For example, the launch of Advanced Employee Intelligence in August has opened up significant opportunities for revenue expansion while providing tangible value to our customers. This combination of innovation and impact makes it an exciting time to be at Blink.
MangoApps is a well-known name in the internal communication and collaboration space, offering an all-in-one platform for employee intranets, communication, and task management. But for many organizations—especially those with deskless or distributed teams—it’s not always the best fit. Whether you're looking for a more intuitive interface, stronger mobile capabilities, or better support for real-time communication, you're not alone in your search.
In this guide, we break down the top 12 MangoApps alternatives to consider in 2025, based on usability, features, employee engagement, and scalability.
What to look for in a MangoApps alternative
Before diving into the list, here are the key factors to consider when evaluating alternatives:
Mobile-first experience: If your workforce includes frontline or non-desk employees, you’ll need a platform that works seamlessly on mobile devices.
Ease of use: Platforms with clean interfaces and intuitive navigation drive higher adoption across all levels of the organization.
Real-time communication: Look for tools that enable instant updates, alerts, and chat, not just static content.
Integration flexibility: Your platform should connect easily with tools like Microsoft 365, Google Workspace, Workday, and HRIS systems.
Employee engagement tools: Polls, surveys, recognition features, and content targeting help drive connection and culture.
Scalability and support: Whether you’re a company of 500 or 50,000, ensure the platform can scale with you—and that help is readily available.
Here are the best alternatives to MangoApps in 2025
#1. Blink – The all-in-one employee experience app
Best for: Enterprise organizations that want to streamline communication, drive engagement, and boost productivity.
Blink stands out as the most powerful MangoApps alternative — especially for organizations looking for a modern, mobile-first platform that actually gets used. Unlike traditional intranet tools that sit in the background, Blink puts everything your employees need into one intuitive app: communications, schedules, forms, HR systems, and more. With real-time chat, content targeting, newsfeeds, surveys, and recognition features, Blink doesn’t just inform employees — it activates them.
The platform is designed for engagement, boasting adoption rates of over 80% across industries like retail, healthcare, logistics, and manufacturing. It also integrates effortlessly with tools like Microsoft 365, Workday, UKG, and ADP, making it a true hub for the digital employee experience. Plus, Blink’s admin tools give Internal Comms, HR, and IT full control over what content is delivered to whom — so you’re always reaching the right people with the right message.
For companies tired of legacy platforms that don’t connect with modern workforces, Blink is a clear upgrade.
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#2. Staffbase
Best for: Large enterprises that want to build branded employee apps.
Staffbase specializes in custom-branded employee communication apps, with a strong focus on top-down messaging and internal news delivery. It’s a good fit for enterprises with a strong emphasis on company-wide updates, although some users find its collaboration features limited compared to more integrated platforms.
#3. Unily
Best for: Enterprises seeking a polished intranet with strong SharePoint integration.
Unily delivers a sleek and customizable intranet experience, particularly suited to companies already using Microsoft tools. It shines in content publishing and brand personalization, but may require a significant implementation timeline and budget.
#4. Simpplr
Best for: Companies looking for an intranet focused on content discovery and employee engagement.
Simpplr offers a modern, AI-powered intranet designed to help employees find the information and people they need quickly. Its strengths lie in personalization, integrations, and employee feedback tools, though smaller teams might find it more than they need.
#5. Haiilo
Best for: Social-first communication and employee advocacy.
Haiilo blends internal communication with social sharing, making it a great option for organizations that want to empower employees to become brand ambassadors. It supports news distribution, surveys, and analytics, but collaboration tools are more limited.
#6. LumApps
Best for: Organizations embedded in the Google Workspace ecosystem.
LumApps integrates deeply with Google tools and offers features like personalized news feeds, social communities, and knowledge management. It’s well-suited for content-heavy communication but may not be ideal for frontline teams.
#7. Jive
Best for: Enterprises looking for a community-driven intranet.
Jive is a mature platform known for its collaboration and knowledge-sharing capabilities. It supports employee communities and forums but may feel outdated compared to newer, more agile platforms.
#8. Igloo Software
Best for: Mid-size businesses seeking a flexible digital workplace solution.
Igloo offers pre-built templates, collaboration tools, and strong document management. It’s a solid choice for knowledge workers but lacks the modern mobile experience many organizations now require.
#9. Workvivo
Best for: Organizations prioritizing culture, recognition, and employee social engagement.
Workvivo turns your intranet into a social space where employees feel more connected to their company. Its strength lies in fostering real-time interaction and transparency. Many teams choose it to reinforce culture and encourage engagement beyond standard top-down messaging. It’s engaging and user-friendly, though companies may need to pair it with additional tools for workflows, operations, or integrations.
#10. Happeo
Best for: Google Workspace-centric companies wanting a fast, social intranet.
Happeo blends social features with knowledge sharing and is known for its fast deployment and Google integration. It’s ideal for remote or hybrid teams who need an intranet without the complexity.
#11. Speakap
Best for: Deskless workforce communication, especially in retail and hospitality.
Speakap is built for frontline teams and focuses on secure, real-time updates. It’s easy to use and offers role-based content delivery, though it lacks the depth of features found in all-in-one platforms like Blink.
#12. Interact Software
Best for: Enterprises wanting a structured, content-rich intranet.
Interact offers strong content management, personalization, and search capabilities. It’s geared toward knowledge sharing and compliance-driven industries but may not offer as fluid a mobile experience.
Final thoughts on choosing a MangoApps alternative
If you're searching for a MangoApps alternative that delivers better engagement, faster communication, and a user experience your employees will love, Blink should be at the top of your list. While other platforms have their strengths, Blink combines everything you need — mobile access, real-time updates, integrations, and workforce-wide engagement — into a single platform that scales with your business.
Mohammad Ramzan is one of Scotland’s longest-serving bus drivers. He began his journey with Tayside Passenger Transport in 1978 and continues to serve the Dundee community with unwavering dedication.
In addition to his regular duties, Mr. Ramzan has played a key role in Xplore Dundee’s “Did It for Me” recruitment campaign, emphasizing the supportive and friendly environment created by his colleagues. He credits this camaraderie for his long-standing tenure with the company.
Mr. Ramzan — most commonly known to his colleagues as Uncle Ramzan — has been a dedicated Xplore Dundee bus driver for over 46 years, and was even awarded the esteemed title of Frontline Employee of the Year at the Scottish Transport Awards 2024.
How has Blink helped in their role?
Blink has empowered Mohammad Ramzan to interact with his colleagues and provide them with additional support.
What do they want to do next?
Despite being past retirement age, Mr. Ramzan would love to continue his service to contribute to the McGill’s Bus Group.
Nominated by: Bethan Dooley, Marketing Team Leader
Spoiler alert: Employees don’t count down the days until the next company update hits their inbox
But the next episode of their favorite TV show? That’s a whole different ballgame. Millions of people cleared their schedules to watch the Succession finale — or to binge the whole of The Bear in one sitting.
So what do these shows have that internal communications don’t? It’s not just good writing and compelling characters. It’s the way TV structures its stories to keep people coming back for more.
Internal comms can steal these tricks to make messages stickier, more memorable, and worth tuning in for. From the pilot episode to the spin-off, here’s how to make your employee communications essential viewing.
The pilot episode — hook them early
A pilot episode sets the tone for a TV series. If it falls flat, viewers won’t bother tuning in again. But hit all the right notes, and you’ll have your audience excited for the next installment.
The same goes for your internal communications. The experience employees get when they first encounter your messages shapes how they’ll engage with them — or ignore them — in future.
So, for new hires, comms related to theonboarding process should feel polished and well-produced. Give employees pre-first-day info that sets the scene. Then, deliver a steady stream of timely updates to get familiar with your communication platforms, your workplace, and their coworkers.
When it comes to launching new platforms and digital tools, treat the roll out of a new employee intranet or internal communication tool like a premiere event. Tease the launch with trailers, countdowns, and even a launch party. And make pilot content so strong that employees are blown away by their very first platform experience.
Action! Review your onboarding messages and launch campaigns. Are they as exciting and focused as a Netflix pilot? If not, refine them — think strong storytelling, quality design, and a tone that makes employees want to tune in for the next update.
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Cliffhangers keep them coming back
“Just one more episode?” That’s the power of a cliffhanger.
The best TV shows don’t give everything away in one go. They create buzz and suspense by hinting at what comes next — leaving you hanging with a surprising reveal or creating excitement with a sneak peek of the next episode.
In internal comms, you don’t need to hold back crucial information to build suspense. But you can use this technique to spark anticipation:
Tease upcoming events. Drop a short trailer for a CEO town hall, a product launch, or a training session.
Share the headline. Drop a compelling stat, quote, or insight ahead of a big announcement or change management initiative.
End with a “next week on…” Close company newsletters or updates with a glimpse of what’s coming next.
These TV tactics build excitement for your next content drop. They can encourage employees to subscribe for updates or sign up for further details — and that means a bigger audience when your primary content lands.
Action! Take a closer look at your employee communication content schedule and look for places where you can share “coming soon” content. You’ll make employees feel like they’re part of an unfolding story — not just at the receiving end of a random collection of broadcasts.
Binge vs. weekly drops
Some TV fans love the ritual of a weekly release. Others prefer to binge the whole season in a weekend. Your employees are no different.
Bingeable comms work for employees who want to consume a lot of info in one sitting. That might be a full training module, an annual company strategy deck, or a comprehensive how-to guide.
Short, steady updates suit busy employees (particularly frontline workers) who need snackable updates they can read between tasks. Big ideas are broken down into bite-sized snippets with the help of visuals and clear copy.
The smartest internal communication teams blend both approaches. A box-set drop for complex topics paired with regular micro-updates to keep messages top of mind.
Action! Review your comms cadence. If everything you send is a dense “season drop,” break it up with lighter, more regular touchpoints. You’ll keep your audience engaged and informed without overwhelming them.
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Spin-offs shine a light on new characters
Where would the TV world be without Frasier or Better Call Saul?
Spin-off series show us what life is like for one character within an ensemble. They help audiences see familiar characters with a fresh perspective, getting to know their motivations, worries, and wins.
Apply this tactic to your internal communications strategy and you bring your organization together, while also boosting comms engagement. When you highlight lesser-seen people and departments within the company, you give teams the insight they need to collaborate more effectively.
So hand the mic to your delivery drivers, your engineers, or your payroll team. Champion an internal creator culture. And create department crossovers, where marketing and operations, or HR and finance, join forces for a joint update.
This original content is something employees don’t expect — and don’t tend to ignore.
Action! Run a quarterly “takeover” week, where a different department owns internal comms. It diversifies voices, keeps content fresh, and helps employees see work and the workplace from different perspectives.
The watercooler moment
The “red wedding” in Game of Thrones. The final episode of The Sopranos. That super-tense Stranger Things scene when Max faces Vecna to a soundtrack of Kate Bush.
The best TV moments become watercooler moments — both in person or on social media. They spark chatter, memes, and inside jokes. They go beyond the screen to build connection and a sense of belonging among their audience.
Internal comms can do the same, by:
Creating an emotional connection
Inviting employees to interact
Relatable, authentic content about real people creates an emotional connection. So spotlight employees and customers in stories and shout-outs. Encourage leaders to share behind-the-scenes moments. Don’t be afraid to use humor or memes to land a message.
But remember that content alone isn’t enough. The conversation has to flow both ways. Encourage employees to join in. Ask for their input and highlight their intranet contributions. Welcome their ideas and champion an internal creator culture.
Action! Encourage interaction on your corporate communications channels. Launch a poll, invite employees to share their comments under a company news feed post, or get them to create their own content from scratch. Digital channels feel more like a community when they’re built on two-way communication.
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All killer, no filler
Sometimes a TV writing team seems to run out of ideas, and you’re stuck sitting through a filler episode. It’s dull and forgettable, it doesn’t move the story forward, and it makes you much less likely to tune in next time.
The lesson for internal communicators? To keep the attention of your audience, avoid filler content at all costs. Ensure that everything you send out deserves its place in your core comms channel. Every piece of content should either:
Inform (share something useful)
Inspire (motivate action)
Connect (build company culture and employee communities)
If it doesn’t do any of those things, skip it.
Also, make every piece of content visually engaging. Videos, infographics, images, polls — Insta-worthy content keeps employees glued to your internal communication platform, making it easier for you to make messages cut through.
Action! Use intranet platform analytics to see which content drives the most (and least) digital engagement. Double down on the hits, learn from the misses, and keep your audience coming back for more.
Anthology vibes — standalones that fit the bigger story
Variety keeps things fresh and interesting — and a standalone story can make a big impact on an audience. Think Black Mirror. Every episode is self-contained but the series works because each installment contributes to a bigger theme.
Apply the same principle to your internal communication plans. Each campaign, post, or announcement should feel complete on its own — clear, valuable, and with a call to action. At the same time, it should tie back to the wider company story. Every message should reinforce the internal behaviors, corporate values, and company culture you want to build.
Action! Define three to four cultural story arcs for your comms this year. Then map every message against them. That way, even standalone content contributes to the bigger narrative, creating a coherent and engaging employee experience.
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Make your comms less corporate memo, more shiny streaming service
TV shows succeed because they understand their audience, structure stories to keep viewers coming back, and mix variety with consistency.
Internal communications can do the same. From pilot episodes that hook new hires to spin-offs that highlight unsung heroes to watercooler moments that spark conversation — every message is an opportunity to boost employee engagement.
So treat your internal communication strategy like a hit TV series. Done right, employees won’t be second-screening, half-watching while scrolling their phones. Instead, they’ll be invested in your stories. They’ll tune in, interact, and feel part of something bigger.
Employee engagement is the extent to which employees feel motivated and committed to your company. But in today’s organizations — especially in those with a frontline presence — employee engagement is too often overlooked.
According to Gallup’s State of the Global Workplace for 2024, just 23% of people are engaged at work. And organizations with low levels of employee engagement are more likely to experience the following:
High employee turnover
Reduced productivity
Poor team performance
Poor customer experience
For frontline leaders, engagement is a particular challenge. It can be hard to even reach, let alone engage, employees who spend their days traveling, out in the field, or working across multiple sites.
So what can a company do to motivate and inspire its workforce? As we’ll see in a moment, improving employee engagement requires a holistic approach — one that encompasses all areas of the employee experience.
Here, we look at employee engagement strategy — and the employee engagement best practices — that every company should adopt.
Employee engagement: understanding the challenge
Employee disengagement is a widespread issue in both desk-based and frontline businesses. Employee engagement scores are low because of:
Poor internal communication. A lack of transparency and communication within a business leaves employees feeling disconnected from their teams and leaders. Internal communication suffers when leaders and managers are overworked, when internal comms are not made a priority, and when the right communication tools aren’t in place.
Inadequate tech. Technology plays a significant role in employee engagement. You can use it to keep employees engaged, by giving them access to the tools and connection opportunities they need to succeed in their roles. You can also use it to measure employee engagement. A lack of adequate technology tends to be a bigger problem in frontline businesses because most tools are designed around desk-based teams.
Leaders not leading by example. Employee engagement is the outcome of a positive employee experience. And positive employee experience is the responsibility of every leader and manager in your organization. 70% of the variance in team engagement is determined solely by the manager. So team leaders need training and support to understand their role in boosting engagement.
Poor work-life balance. Stress is a huge issue in many industries. According to O.C. Tanner research, nearly a third of employees are living in survival mode. They’re on the verge of burnout with many of their basic needs unmet. When employees aren’t happy and healthy, they’re unlikely to be engaged in their work.
Employee engagement challenges in frontline organizations
Any business looking to get the most from its workforce has to stay up-to-date with employee engagement best practices. But for leaders in frontline organizations, the stakes are particularly high.
Frontline teams already experience a high rate of employee turnover. It’s fair to say that frontline employees are dissatisfied with their employee experience… and for several different reasons.
McKinsey’s EX Factor framework breaks this employee experience down into nine elements across three categories: social experience, work experience, and organization experience.
Organization experience. Technology is arguably the biggest challenge to resolve in the frontline organization experience. Frontline workers waste significant amounts of time jumping from one not-fit-for-purpose platform to another, and logging in and out of multiple systems in a single shift. It’s no surprise that 52% of frontline workers say they’d leave their jobs because of the poor quality tech tools provided.
Social experience. Frontline workers don’t spend much time at HQ, if any. And the nature of their work means they spend their days in different locations, often working in isolation. This makes it hard to maintain a sense of community and engagement, and it risks frontline employees feeling on the margins of your organization, particularly in comparison to their desk-based peers.
Work experience. The frontline work experience can be less flexible and rewarding compared to desk-based employees.Few frontline employees are given development opportunities (despite wanting them) and many fail to get the recognition they deserve. On a more practical level, basic tasks like swapping shifts are inefficient at best — and impossible at worst.
Employee disengagement can have serious consequences in frontline sectors. It can lead to health and safety risks, poor customer care, and compliance issues, as well as employee dissatisfaction and churn.
So how can frontline businesses turn it around? Let’s dive into the employee engagement best practices that will help you improve the employee experience at your organization.
6 best practices for employee engagement in 2025
Employee engagement is a priority in high-performing businesses. These employee engagement best practices are ingrained in company culture and operations.
Five of the best practice recommendations we’ve included here are based on the 5 C’s of employee engagement:
Care — show employees you care about their wellbeing as well as the company’s bottom line
Connect — build relationships and foster a sense of togetherness
Coach — guide your employees to be the best they can be
Contribute — encourage employees to contribute their thoughts and ideas
Congratulate — celebrate employees for the great work they do
We’ve also added a bonus best practice – analyze and optimize — as this is key to evaluating your performance and improving employee engagement going forward.
So, read on to discover how to implement the 5 C’s and adopt these best practices for employee engagement within your organization.
1. Care: create a supportive environment
When you show genuine care for your employees and their wellbeing, you foster loyalty and trust, and develop a positive work environment. This works wonders for your employee engagement metrics.
44% of employees experience a lot of stress at work. In supportive environments, employers know how to recognize and respond to stress and burnout in frontline workers. But they also do their best to prevent stress and burnout from occurring in the first place.
Supportive employers offer health and wellness programs, mental health support, and flexible work arrangements. They communicate empathetically and show employees that they value their work and input. Employees know who to turn to if they have a problem or need help.
In 2025, the way companies care for their employees is evolving. And digital tools are becoming a more important part of the picture.
With an employee app like Blink, you can send important communications straight to every worker’s smartphone. You can point them in the direction of health and wellbeing resources — and reinforce company culture with clear and consistent communication.
Today’s employees expect their workplace tech solutions to be of the same quality as the tools they use in their personal lives. Using technology at work should be as simple as sending a direct message or scrolling a news feed for company announcements.
When workplace systems aren’t intuitive and familiar, it can add stress to the working day and cause employees to feel burdened and disengaged.
So by adopting a digital approach, companies can use technology to ensure all workers — including those who don’t sit at a desk all day — feel cared for and supported by the company.
2. Connect: foster meaningful relationships
Humans are naturally social. Neuroscientists have found that we crave social connection in the same way we crave food when we’re hungry.
The best workplaces satisfy this craving. They support employees to create a network of strong and meaningful workplace relationships.
Connections like these help employees feel like part of the company team. They bring business benefits too. Employees who feel that they belong within an organization are 5.3 times more likely to feel empowered to perform their best work.
Other advantages? You improve team-building and collaboration. And employees are more connected to the wider aims of your organization, which makes it easier for you to get everyone pulling in the same direction.
Types of workplace connection
When adopting employee engagement best practices, you have to consider and facilitate two different types of connections within your workplace.
Employee–employee connection
What stops a worker from moving from one hospital to another? Or from one bus company to another? More often than not, a company’s values, culture, and sense of community play an important role in people choosing to stay — or to leave.
Dispersed workers need regular connection with their co-workers. They should be able to share their knowledge and connect with like-minded co-workers in workplace communities. Leaders need to provide tools that help team members from across the organization feel part of company culture.
Employee–leader connection
Meaningful relationships are built on two-way communication and they involve people from all levels of an organization. Employees should hear from their leaders and vice versa.
For dispersed teams, achieving open communication across the company hierarchy requires a tailored approach. You need to find tools that allow the conversation to continue, even when a worker is on the road or based over multiple sites.
Tools for employee connection
In today’s modern workplace, reaching frontline, hybrid, and office-based employees is easier when you have the right communication tools.
A modern intranet
The traditional company intranet doesn’t facilitate the type of communication the modern workforce wants and needs. But upgrade to a modern intranet and you move beyond top-down news and one-way conversations.
With a modern intranet, you can develop internal communication channels that support top-down, bottom-up, and peer-to-peer connections.
An employee app
A mobile-first employee app takes intranet features and puts them into the palm of every employee. It provides a user-friendly interface and integrations with lots of other workplace software.
An app is particularly useful for organizations with a frontline workforce. These employees rarely have access to a desktop device, which means they can’t send and receive important workplace communications.
If you’re still sending paper pay stubs, posting out a paper newsletter, or pinning notices to memo boards, then going mobile could be the best thing you do for employee engagement.
An all-in-one platform
Emails from leadership. WhatsApp messages from co-workers. A noticeboard crowded with posters. When employees have to look in lots of different places for company communications, things get confusing.
An all-in-one platform provides a range of communication channels, including private chat, a content hub, and a social-media-style news feed. These channels are available on desktop and mobile devices.
Pick a platform like Blink and you also get tools for employee recognition and feedback. You can even integrate the app with your other workplace tools, turning Blink into a digital front door for your organization.
With an all-in-one platform, you give employees the connection they need and streamline the communication process.
7 in 10 people say learning improves their sense of connection to their organization
8 in 10 people say learning adds purpose to their work
This is why employee development is another of our employee engagement best practices.
Employee development makes staff more invested in their work and loyal to your organization. And it’s not just for office-based teams. Frontline employees want the chance to learn new skills and earn promotions, too.
70% of frontline workers surveyed by McKinsey said they had applied for career advancement opportunities. But the McKinsey survey also revealed that 65% of frontline employees were unaware or unsure of how to achieve advancement.
To keep employees engaged, companies have to provide equal access to learning and career opportunities, such as training courses or mentorship programs. Again, this may mean using digital tools.
Employee development case studies
Let’s take a look at two companies that are investing heavily in employee development for their frontline employees.
Amazon
Amazon is keeping a close eye on the future. Through courses and apprenticeships, the company is helping employees to develop technical expertise. New tech skills will benefit both employees and the company over the years to come.
But Amazon isn’t just offering L&D in areas closely linked to business goals. The company recently committed an incredible $1.2 billion to employee L&D. This fund covers all sorts of education.
Frontline employees can use it to pay for college tuition fees. They can use it to fund high school completion and English as a Second Language (ESL) certifications.
While these courses may not provide direct benefit to Amazon, the employee loyalty and engagement it fosters are well worth the investment.
McDonald’s
Employee L&D is fun and digital at McDonald’s. The company created a cash register training program that looked and felt like a computer game.
Learners had to respond to customer orders under timed conditions. They could use lifelines and win bonuses as they did their best to keep customers happy.
This gamification was successful. A high proportion of employees engaged in the training. McDonald’s reduced the time it took to serve each customer by 7.9 seconds and increased customer spend by an average of £18,000 per restaurant.
4. Contribute: make employee voices heard
Employees feel a greater sense of belonging and are more motivated to succeed when they’re empowered to contribute their ideas, skills, and expertise.
The company benefits, too. You avoid working in an echo chamber because you get to hear a wide variety of perspectives. You develop leadership skills among your workforce, which can help with succession planning. And you encourage employees to take greater ownership of their work and results.
A frontline business can encourage employee contributions by:
Providing a dedicated platform for idea sharing. It’s not always easy for frontline workers to share their ideas. Dispersed shift work means they often have little access to office-based decision-makers. But you can use technology to recreate the ‘open door’ experience. With a dedicated employee voice platform, all staff can offer their contributions — and managers can give those valuable contributions the recognition they deserve.
Seeking feedback from employees. Surveys are another great way to make employees feel heard. They’re an easy way for you to canvas employee opinion and discover the issues that matter most to your workforce. Regularly request employee feedback on topics like internal communications, employee satisfaction, and company culture to make meaningful improvements in these areas.
Acting on employee input. However you receive employee input, be sure to act upon it. Employees only have faith in the process if they feel listened to. So keep employees in the loop. Tell them that you’ve received their contributions. Tell them what plan of action you’ve put in place, giving realistic timescales where possible. And once your plan has produced results, share these with employees, too.
5. Celebrate: recognize employee achievements
Recognizing and celebrating employee achievements is another of our employee engagement best practices.
Research from Gallup shows that well-recognized employees are 45% less likely to leave their roles within two years — and employees who get valuable feedback are five times as likely to be engaged as those who don’t.
The first thing businesses tend to think of when they hear the word ‘recognition’ is monetary reward. And of course, employees want to be paid fairly for the work that they do. You can use pay raises and financial bonuses to recognize a job well done.
But, in good news for budget-holders, monetary rewards aren’t the only way to recognize employee achievement. McKinsey found that up to 55% of employee engagement is driven by non-monetary recognition. A simple “thank you” goes a surprisingly long way.
Other employee appreciation ideas include fun benefits like a catered lunch, a day of volunteering, or an employee ‘wall of fame’.
To get the most out of non-monetary benefits:
Get to know employee recognition preferences — and then tailor rewards to teams and individuals wherever possible
Make it equal — all employees, whether they work in the office or on the frontline, should have equal opportunity for praise and reward
Encourage peer-to-peer employee recognition — 75% of employees say that giving recognition makes them want to stay at their current organization longer, so encourage co-workers to highlight and celebrate each other
With Blink’s recognition feature, you can shout out employee successes, congratulate someone on a promotion, celebrate team milestones, and even wish your coworkers a happy birthday, all within the company newsfeed.
You can decide who sees your recognition post and have the option to create personalized messages, too.
6. Analyze and optimize: evaluate employee engagement performance
Once you’ve adopted the 5 C’s and associated employee engagement best practices, it’s time to analyze and optimize the process.
There are various metrics you can track to establish the success of your employee engagement program. These include statistics on employee retention, sick leave, satisfaction, and employee engagement tool usage. You can also gain insight from staff surveys.
If you’re to make good use of the available data, you have to clarify two things:
Your metrics before you made changes to your employee engagement program
Your employee engagement goals
Using this information, you can set targets. For example, you may decide that you want to improve your employee retention rate from 60% to 80% within the next quarter. Or that you plan to outshine your competitors by beating the industry average for staff satisfaction within the next year.
By setting goals and regularly analyzing your employee engagement metrics, you learn where you’re making progress. You can also make strategy changes based on insight, rather than anecdotal evidence or gut instinct.
The end result is an employee engagement program that is continually improving, better meeting the needs of your frontline team and your business.
This is another part of the employee engagement process that Blink can help with. Our app comes with powerful frontline analytics.
You get data on employee engagement, retention, and satisfaction. You can launch in-app surveys to find out how employees are feeling. And you can hone your communication style with insight into your most popular posts and topics.
Employee engagement best practices: key takeaways
extra thought and attention.
Finding ways to connect your team, offer training opportunities, get employee input, and show recognition can be tricky when your teams aren’t spending their days together in the same office environment.
But thinking about the 5 C’s can give you lots of employee engagement ideas. And when you incorporate the 5 C’s into your employee engagement best practice — and also take the time to analyze and optimize employee engagement — you can count on numerous benefits.
These include:
Better employee retention
Improved productivity
Streamlined operations
Improved employee and customer satisfaction
Go North West, a transport company in the north of England, used Blink to improve communication between office-based staff and drivers. The app drove employee engagement and moved the company lightyears from the office noticeboard full of old news they’d been using previously.
On May 7, Blink was named one of six ClearBox Choice award recipients — a recognition reserved for platforms that truly stand out in a strong, competitive market. ClearBox’s 2025 Intranet and Employee Experience Platforms report evaluated 20 solutions and honored Blink for its deep commitment to frontline workers and clear mobile-first design.
ClearBox’s recognition speaks volumes:
“Blink impresses us with their dedication to frontline workers. The vendor not only offers a mobile experience that clearly understands this audience’s needs, but they deliver boots-on-the-ground service that’s rare in this industry.”
Blink’s continued recognition highlights our commitment to frontline-first design and ease of use, setting us apart in a crowded field.
Blink receives top marks again from ClearBox
For the third year in a row, Blink has earned a top spot in ClearBox’s annual review of the intranet market. This prestigious report evaluates the leading modern intranet and employee experience solutions, recognizing standout platforms that excel in key areas.
Here’s what ClearBox had to say about Blink:
“Blink is a frontline-focused, mobile-first product that understands its target audience perfectly. The interface is reminiscent of social media tools (in a good way), so it’s instantly familiar and quick to adopt.”
Let’s dive into the report’s findings and see how Blink performed.
About ClearBox
ClearBox Consulting is an independent intranet consultancy that provides unbiased advice to help organizations find the right intranet solution. With a client roster that includes companies like Unilever, PlayStation, GlaxoSmithKline, and Bayer, ClearBox is a trusted name in the industry.
Each year, ClearBox evaluates 20 leading intranet vendors, assessing them across eight key criteria and providing detailed insights and recommendations.
About Blink
Every year, ClearBox compares 20 leading intranet vendors and their products, scoring them on eight criteria. It then releases a report to detail its findings. As part of the report, ClearBox highlights standout intranet vendors, giving them a ClearBox Choice Award. In 2024, Blink was among the award-winners for the second year running.
What does the report assess?
ClearBox evaluates every product against eight criteria. Criteria include user experience and visual appeal, community and engagement, publishing and communications management, and mobile and frontline support.
The organization also seeks customer opinions on the product and customer support from the vendor. It looks at information on pricing and each vendor’s development roadmap too.
Blink continues to lead the way in two crucial areas:
Mobile and frontline support
Like with the 2024 report, Blink was the only software provider to score maximum points for this criterion.
Blink is designed from the ground up with frontline workers in mind. ClearBox praises Blink’s approach, stating:
“The focus Blink places on the deskless audience is among the best we’ve seen in this report and makes a compelling choice for organizations with a frontline-heavy workforce.”
Unlike other platforms that require additional purchases for full mobile functionality, Blink provides an all-in-one mobile-first solution. Employees can easily access everything they need via a smartphone — without requiring a company email or desktop login. This ensures that frontline workers remain connected, engaged, and informed, no matter where they are.
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User experience and visual appeal
Blink once again earns top marks for its user-friendly interface and social media-inspired design. ClearBox highlights:
“Blink is a mobile-first solution that offers an easy-to-use interface on all device types. There is a good range of practical tools that complement the excellent social and communication features too.”
Blink’s platform is designed to be as intuitive as the consumer apps employees already use. The simple, visually appealing layout ensures quick adoption and ongoing engagement. Features like an interactive company news feed, multimedia content sharing, and Stories create a seamless and engaging user experience.
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Blink’s Total Cost of Ownership (TCO) rating
In this year’s report, ClearBox introduced an indicative “Total Cost of Ownership” (TCO) score, evaluating not just licensing costs but also set-up effort and ongoing administrative needs.
Blink stands out in two key quadrants:
Turnkey: A good value, easy-to-manage platform with minimal administrative burden.
Optimized: A comprehensive solution with robust out-of-the-box capabilities, requiring little ongoing maintenance.
This recognition confirms that Blink is both a powerful and cost-effective choice for organizations looking to improve employee experience without adding unnecessary complexity.
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Some more highlights from the ClearBox report
Here’s what else ClearBox had to say about Blink:
“Blink offers organizations alternatives to shadow technology like WhatsApp, while also offering an effective desktop experience that helps bring employees together.”
“The user experience across all device types is excellent and works particularly well for the community, social and communication focus of the platform.”
“It offers a good companion to desktop platforms too, meaning desk workers and frontline workers can be served by products that best suit their needs without clashing.”
And here’s what customers interviewed by ClearBox said about their experience with Blink:
“[Blink] really connects the workforce and helps you bring creative content to your frontline.”
“Blink has provided a reliable and dynamic communications platform with a diverse range of useful functionality backed up with outstanding customer support.”
“[Blink] are experts in what they do.”
“Our Blink partners have been fantastic and very supportive.”
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Why choose Blink?
Organizations across all industries or scopes — especially those with frontline employees — continue to turn to Blink as their employee experience platform of choice. Blink balances simplicity with robust functionality, ensuring that both frontline and desk-based employees can stay connected and engaged.
ClearBox sums it up best:
“Organizations of any size that have frontline workers or want to address community needs will find something to like about Blink.”