Leadership and Team Collaboration: 6 Tips to Lead the Way

Want to scale your business communication in 2026?

WhatsApp Business is widely used for customer communication. As of November 2025, the business app has been downloaded over a billion times worldwide.

WhatsApp may be the first name that springs to mind when you think of instant messaging. But the app comes with major limitations — especially for growing teams and regulated industries.

Its biggest flaw? It’s not built for scale or collaboration. There’s no unified inbox, no team-level access, and limited integration with CRMs or internal systems. And while it’s great for small businesses, many companies quickly outgrow it.

Whether you’re looking for better security, team-based workflows, automation, or enterprise-ready support, here are the 12 best WhatsApp Business alternatives in 2026 to help you choose the right messaging platform for your business.

{{mobile-desktop-main="/image"}}

12 best WhatsApp Business alternatives

#1. Blink

Best for: internal messaging, mobile-first employee communication, and app consolidation

Blink isn’t a direct customer messaging tool like WhatsApp Business — it’s a comms tool for internal use. A modern employee communication platform with built-in chat, company updates, surveys, forms, file sharing, and integrations — all in one place.

It’s ideal for teams who want to consolidate Slack, WhatsApp groups, emails, and paper processes into one secure app.

Features & benefits:

• Secure, centralized communication across departments
• Private and group chat with notifications
• Integration with scheduling, forms, documents, and alerts
• Designed for all employees — desk-based, remote, and mobile
• AI automation tools

Limitations:

• May offer more functionality than smaller, office-only teams need

#2. Telegram for Business

Best for: broadcast messaging and public channel growth

Telegram is a highly flexible alternative to WhatsApp Business, especially for businesses that want to build public or semi-public communities. Its channels, bots, and automation tools make it ideal for announcements and large-scale broadcasting.

Features & benefits:

• Public and private channels
• Large group sizes (200k+)
• Bots and custom integrations
• End-to-end encryption in Secret Chats

Limitations:

• Lack of built-in enterprise compliance tools
• Limited reach compared to WhatsApp

#3. Signal

Best for: ultra-secure business communication

Another of the best alternatives to WhatsApp Business, Signal is known for its privacy-first approach. It’s open-source, end-to-end encrypted, and free. While it lacks native business tools, it’s ideal for companies handling sensitive internal communications or working in regulated industries.

Features & benefits:

• No ads, no tracking
• Fully encrypted
• No connection to Meta/Facebook

Limitations:

• No CRM integration
• Limited team collaboration tools

#4. Facebook Messenger for Business

Best for: businesses already using Facebook Pages

If your customers like to hang out on Facebook, Messenger for Business is a logical next step. It’s a WhatsApp Business alternative that connects directly to your business page, letting you automate greetings, FAQs, and appointment bookings.

Features & benefits:

• Chat widgets for websites
• Auto-responders and templates
• Integration with Meta Business Suite

Limitations:

• Facebook-dependent
• Lacks enterprise-level tools

#5. WeCom (formerly WeChat Work)

Best for: teams and clients in China

WeCom is the business-friendly version of WeChat, widely used in China. It’s ideal for companies with Chinese operations or customer bases, offering both external client comms and internal team messaging.

Features & benefits:

• Unified contact management
• Rich API ecosystem
• Seamless transition from WeChat

Limitations:

• Regional user base so may not suit global brands
• Data privacy issues for industries with strict compliance requirements

#6. LINE Official Account

Best for: businesses in Japan and Southeast Asia

LINE is dominant in Japan and parts of Southeast Asia. Its Official Account tool is designed for businesses, with features like chat, coupons, ads, and broadcast messaging.

Features & benefits:

• Chatbots and autoresponders
• Loyalty programs
• Targeted push messaging

Limitations:

• Regional user base so may not suit global brands
• Plan and message limitations in the USA and Europe

#7. Viber for Business

Best for: small businesses and customer support

Viber provides business messaging through bots, broadcast lists, and customer service chat. It’s end-to-end encrypted, supports verified business profiles, and is especially popular in Eastern Europe and the Middle East.

Features & benefits:

• Verified business messages
• Rich media and chatbot options
• Business API for developers

Limitations:

• Bugs and file handling limitations
• Limited contact segmentation and scheduling tools

#8. Twilio Conversations

Best for: multi-channel messaging at scale

Twilio isn’t a messaging app — it’s an API-first communications platform. If you want to build WhatsApp-like workflows with more flexibility across SMS, email, and in-app messaging, Twilio gives you the tools.

Features & benefits:

• Unified inbox across channels
• Custom automation flows
• Enterprise-grade compliance and analytics

Limitations:

• Setup can be complex and often requires development support
• Restrictive Chat participant limits

#9. Slack

Best for: internal messaging and team collaboration

If you’re using WhatsApp for team chats, Slack is a more organized, searchable, and integrated alternative. With channels, app integrations, and rich history, it gives desk-based teams the tools they need for communication and collaboration. 

Features & benefits:

• Channels for projects and teams
• Integrations with Google Drive, Jira, Zoom, and more
• Threads, reactions, and pinned messages

Limitations:

• A poor mobile user experience
• Inadequate support for push notifications and compliance

#10. Microsoft Teams

Best for: Microsoft 365 users

For companies in the Microsoft ecosystem, Teams provides structured internal communication with chat, calls, meetings, and file collaboration — all within one interface.

Features & benefits:

• Deep Office and SharePoint integration
• Video calling and meeting features
• Security and compliance support

Limitations:

• Requires high internet stability
• Minimal customization options

#11. Tidio

Best for: live chat and website automation

Tidio is a customer support platform that includes live chat, chatbots, and multi-channel messaging (including Messenger, Instagram, and email). It’s ideal for SMBs looking to handle client support from one hub.

Features & benefits:

• Website live chat
• Automated lead capture and FAQs
• CRM integrations
• Easy setup process

Limitations:

• Expensive and inflexible pricing structure
• Limited features in cheaper plans
• Limited customization options

#12. Zoho Cliq

Best for: small teams using the Zoho ecosystem

Zoho Cliq is a lightweight team chat tool with integrations across Zoho's productivity suite. If you're already a Zoho user, it’s a natural upgrade from WhatsApp for internal comms.

Features & benefits:

• Easy to use
• Role-based access controls
• Threaded conversations
• Audio and video calling

Limitations:

• Can be slow to load during peak times or with large files
• The user interface isn’t user-friendly
• Fewer features on the mobile app compared to the desktop version

{{mobile-chat="/image"}}

What are the best WhatsApp Business alternatives by use case?

The best alternative to WhatsApp Business depends on what you’re trying to achieve. Here’s a quick summary of which use cases match which apps.

Internal team communication

If your goal is to keep teams aligned, share updates, and consolidate tools, go for platforms designed for internal comms.

Top picks: Blink, Slack, Microsoft Teams

Customer support at scale

Want to chat with customers quickly and efficiently? Then you need a platform built for multi-channel customer engagement.

Top picks: Tidio, Twilio, Facebook Messenger for Business

Highly secure conversations

For industries handling sensitive data or requiring compliance, you need secure alternatives to WhatsApp — tools that offer unbeatable privacy and security.

Top picks: Blink (for internal conversations), Signal (for customer conversations)

Regional customer engagement

If your business operates in specific markets, using the local dominant messaging apps helps you reach your audience where they already like to hang out.

Top picks: LINE, Viber, WeCom

What questions should you ask when choosing a WhatsApp Business alternative?

When you switch from WhatsApp Business, you want to be confident that your chosen alternative fits your team, your customers, and your business goals. Ask the following questions to find out whether a shortlisted platform has everything you need.

1. What problem am I trying to solve?

Are you looking for better internal communication, faster customer support, or both? Maybe you need a solution that works for remote teams, frontline workers, or specific regions. Defining the problem upfront will help you zero in on tools that actually solve it.

2. Can the platform scale with my business?

WhatsApp works for small teams, but many businesses outgrow it quickly. Ask whether your chosen alternative can handle:

• Large teams and multiple departments
• Cross-functional collaboration
• Growing customer bases
• Multi-location operations

3. How secure and compliant is it?

All business communications should be secure and compliant. Check whether your alternative to WhatsApp Business offers end-to-end encryption, admin controls, audit logs, GDPR compliance, and compliance with industry-specific standards.  

4. How user-friendly is it?

Even the most powerful platform will fail if no one in your organization actually uses it. So consider mobile and desktop access. Look for push notifications and reminders, onboarding support, and an intuitive interface.

5. Can I measure performance?

You need visibility into how your team and customers are communicating. Ask software providers about analytics, reporting dashboards, and the KPIs you want to track. It should be easy to monitor your comms performance and find actionable areas for improvement.

6. Does this tool integrate with other workplace software?

If you’re planning to use one tool for internal communication and another for customer messaging, seamless integration is critical. Your WhatsApp Business alternative should play nicely with your CRM, employee tools, and other communication systems — so messages, work, and data flow without friction.

Read more: The risks of using WhatsApp for team messaging

How do you choose the right WhatsApp Business alternative?

WhatsApp Business is simple and popular — but it’s not scalable, secure, or flexible enough for most growing businesses. And there are lots of apps like WhatsApp for you to choose from.  

Whether you’re managing internal operations or external customer conversations, the 12 alternatives above offer powerful features that go beyond the basics.

Need a secure, mobile-first alternative for team communication?

Blink brings chat, alerts, files, surveys, and scheduling into one unified experience — no more group texts or missed messages.

{{mobile-stories="/image"}}

‍

Why teams choose Blink over WhatsApp Business

WhatsApp is often what frontline teams default to simply because it's already on their phones — not because it was built for structured company communication, permissions, or reporting. Blink gives you the same mobile-first simplicity your team already expects, plus the governance, analytics, and content structure WhatsApp was never designed for. See how Blink compares.

A record 50.5 million people living in America quit their jobs in 2022 — and a further 40% of US employees considered leaving their jobs. Organizations need to step things up a notch if they want to start engaging both their desk-based and frontline staff.

The good news is there are many employee engagement strategies, tactics, and ideas you can implement to turn around the situation. The 12 strategies we discuss in this guide will help you create an engaging workplace experience and drive employee engagement for both desk-based and frontline employees.

Frontline Employee Engagement in 2024

Blink created this guide after working with hundreds of frontline organizations. Now, these insights can help other leaders prepare for a year that promises both challenge and opportunity.

Download to learn more: The top eight frontline engagement trends to watch out for and the six key strategies for success

A quick recap: what is employee engagement?

Employee engagement is the ongoing process of ensuring your workforce feels:

• Emotionally connected to their job, coworkers, and organization as a whole
• Satisfied with their job role and function
• Aligned with your company’s values
• Able to give 100% during work hours

Industry statistics cite employee engagement as a key factor in employee satisfaction, retention, and even company profitability. Employee engagement should be a number one priority for businesses globally — and yet, as of 2023, only 23% of employees globally are engaged.

You can use a number of methods to measure employee engagement levels in your business. Think surveys, metrics, and other engagement KPIs that will help determine how motivated, satisfied, and fulfilled your employees are in their work.

Remember, employee engagement is often the byproduct of a great employee experience. If you provide a fulfilling, enjoyable, and inspiring workplace experience, you enable and encourage engagement.

With this in mind, you need to tailor and adapt your strategies to meet the needs of different types of employees, including frontline workers. For instance, the tactics required to drive employee engagement in manufacturing industry environments will look entirely different from those used in corporate offices. Tailoring your approach in this way will make their overall experience positive and rewarding.

The foundations of effective employee engagement strategies

Engaged employees can be your greatest business asset. They are more focused and committed than disengaged workers, encourage their coworkers, and positively impact your bottom line.

But improving employee engagement is not about what you do. It’s about what you are as an organization, the culture you cultivate, and the values that you live by.

So before we jump into the employee engagement strategies, it’s important to look at the key values of employee engagement that form the foundation for those strategies. Those core values are:

Respect

Respect is an essential consideration for all your high-level decisions about managing employees. For your workers to be engaged at work, they should be able to trust that they are being treated with fairness and respect.  

So how do you convey this in your processes and policies? You pay competitive wages, allow enough breaks, listen to their ideas, and formally recognize excellent performance and value-abiding behaviors.

Transparency

If your employees aren’t aware of anything about your organization that’s beyond their scope of work or immediate team, you can’t blame them for feeling like an outsider. Sooner or later, they’ll feel isolated and disengaged.

Being in the loop doesn’t just help them do their jobs in a better way, but also makes them feel like they belong. So it’s essential to communicate openly and regularly with all your employees.

The more transparent your communication, the higher level of trust you’ll build with your workers. And the more comfortable they’ll feel sharing their thoughts and concerns, which brings us to the next pillar of employee engagement.

Two-way communication

Most organizations follow a top-down approach to employee communication in which frontline employees hardly ever have a say. But these workers often have the best insights because they work directly with customers day in and day out.

So one of the best values to nurture and cultivate for high employee engagement is two-way communication. Give your workers ample opportunities to raise their voice and share what they think. Then act on this feedback to take your employee engagement to the next level.

12 actionable employee engagement strategies

Here are 12 employee engagement strategies & tactics you can implement today:

1. Foster co-worker relationships

When employees have friendly relationships with immediate team members and other people in the organization, they are more likely to enjoy the day-to-day.

Workplace relationships don’t just help with networking, they also provide the guidance and motivation a worker needs to succeed in their role. And creating opportunities to build and nurture these connections is one of the best employee engagement strategies.

Co-workers don’t always cross paths throughout the working day — especially in frontline organizations. It might be up to you to encourage better intra-department connections through organized events. You could create a program to encourage workers to collaborate, socialize, or train each other on the parts of the job that they know best.

Workers from different departments can connect, share notes, and exchange best practices. This way, they can also try out a recently learned skill or explore different options they might want to pursue in the future.

In fact, there are many cases in which employees consider leaving their organization to pursue a different career path. This program will help you facilitate the lateral moving of an employee to a different department, so they aren’t forced to look elsewhere. This way you hit two goals with one stone: high employee engagement and better employee retention.

2. Have a thorough onboarding process

Onboarding is essential for setting the right tone and expectations when a new employee joins your team.

As the statistics in the video above highlight, around 20% of new hires leave in the first seven weeks of employment, but organizations with a strong onboarding process have improved retention rates by 82%.

A strong onboarding experience is achieved by:

1. Making sure your onboarding process covers not only organizational policies, but also the company’s core values, mission, and vision
2. Giving your new employees mobile access to relevant materials and resources to learn from, and encouraging all employees to provide their feedback
3. Acknowledging the importance of connection during onboarding. Introduce new hires to their team members, leadership, and coworkers. For a dispersed workforce, this can be done by ensuring your employees have the right digital tools and channels to connect from wherever they are

A sense of belonging from day one is integral in order to improve employee engagement — particularly for the frontline, where 80% of workers feel they have few connection opportunities at work.

See how Go North West is using Blink to make new team members feel part of the organization right from day one.

3. Rethink physical spaces

Frontline employees power the global workforce. With no central break room or day-to-day opportunities for office chat, dispersed workers can become increasingly disconnected from the rest of the organization.

While team building and other social events may be organized with the best of intentions, they often miss the mark for frontline workers, putting more pressure on employees instead of providing a channel for enthusiastic engagement.

If you’re a frontline leader, you need to rethink your social spaces and channels to meet the engagement expectations of all your employees. This might mean creating dedicated digital channels, Feeds, or groups for frontline workers who would otherwise never have a chance to interact.

Deliberately creating space for accessible social interaction can help build relationships, increase engagement, and create an environment of inclusion and positivity throughout your organization.

4. Clarify career pathways

Results of a recent Frontiers report show that:

1. Career growth has a positive impact on knowledge workers’ organizational engagement
2. Career goal progress and professional ability development promote job engagement
3. Career growth has a positive effect on affective commitment, which in turn influences employee engagement.

If you can make workers feel that they can advance their careers without leaving your company, you’ll see a big boost in employee engagement. Workers at every level of your company should be able to view a clear-cut career path ahead and the map to follow that path.  

So when formulating employee engagement strategies for your company, see how you can help workers get in complete control of their careers. The more assured they are about achieving their future goals, the more engaged you’ll find them to be.

How to accomplish this? Take your workers’ input on where they see themselves in the future. Here’s a career development plan template that might come in useful, as you do.

When you empower employees to take charge of their goal setting in alignment with team objectives, they’ll be more invested in working hard to hit those goals. And they won’t need tight schedules to do the same, leading to an improvement in overall satisfaction.

5. Provide training and learning opportunities

Helping workers learn new skills and investing in their professional development is crucial to their engagement.

In fact, 35% of millennial employees (who also make up around 35% of the US workforce) said they were attracted to employers who offer excellent training and development programs for this reason and saw it as the top benefit they wanted from an employer.

There are many measures you can take to facilitate employee education:

• Conduct online workshops that support employees’ learning goals
• Make educational content easily accessible through a central repository
• Provide reimbursements for courses workers enroll in

When you invest in employees’ learning and development, you are sending a message that your company is committed to them for the long term. And this demonstration of commitment makes them far more likely to give their 100% on the job.

6. Clear and consistent communication

Dispersed staff need a tool that allows them to interact with each other as if they were in the same room. This is key for breaking down barriers, unifying teams, and working productively, no matter where your team is located.

Secure 1-1 and Group Chats, a News Feed for communicating organizational updates, and team or departmental channels are all essential.

At Blink, communication is part of our culture and we are strong believers in its power. This is something that you must emphasize too if you wish to engage your employees. When you build a culture of trust and open communication, you help create an environment of transparency, respect, and collaboration.

You also need to make sure your team members are able to communicate with each other. Every team member should be aware of the communication channels that the organization uses and how to use them.

As leaders, don’t forget your own role in communication, either. Simply providing employees the channels to communicate and actually engaging employees through these channels are two different things.

To ensure a clear and consistent communication strategy, consider:

1. Frequent News Feed updates to keep team members in the loop
2. Regularly scheduled 1-1s and ongoing two-way feedback loops
3. Targeted posts in group chats and forums for sharing ideas and gaining insights
4. Frequent Employee Recognition or shoutouts in the company channels

7. Improve internal branding

When someone asks where they work, your workers can feel absolute pleasure, cold apathy, or even disdain or embarrassment answering that question. It all depends on your company’s reputation inside and outside the premises.  

Money is undoubtedly a strong motivator, but employees also want to feel proud of where they work. The strength of your organization’s brand and what it stands for is directly related to your workers’ level of engagement.

That makes internal branding one of the most crucial employee engagement strategies. It means you need to ensure that your workers understand, support, and feel connected to your mission, vision, and values. The more convinced they are of what your brand stands for, the more likely they are to emulate behaviors that speak to the same values.

The supermarket chain Trader Joe’s is a great example. It has designed a fun and quirky environment for both workers and customers, with the workers conveying its brand values through different aspects of their job. The way they name products, design signage, décorate the store, and interact with customers — everything aligns with the Trader Joe’s brand.

The checkout process is just as warm, friendly, and casual. Workers display enthusiasm and a genuine desire to help with their feedback and expertise on the products.  

This goes on to show that when done correctly, internal branding can create a virtuous cycle. It will attract workers who love your brand, who will further communicate their passion to your customers and partners, thereby enhancing the brand and attracting more top talent.  

8. Encourage diversity and inclusion

D&I initiatives are crucial to the overall employee experience, making them a great place to focus your efforts for improving engagement levels. Research by ADP states:

“Studies have shown that employees who are satisfied with their organization’s commitment to diversity and inclusion (D&I) are twice as engaged as dissatisfied employees. Changeboard adds that diverse and inclusive organizations work 12% harder, are 19% more likely to stay longer with the organization, and collaborate 57% more effectively with peers.”

What does this look like in action? Bentley University highlights some key actions that can help you better promote diversity in the workplace, including to:

1. Address implicit bias: Make sure everyone in the company, starting with your C-suite and leadership teams, is aware of their unconscious bias and take proactive steps to address it
2. Acknowledge intersectionality: D&I initiatives must not ignore or sidestep the fact that all individuals have nuanced social identities and backgrounds that can confer or deny privilege in accordance with cultural norms
3. Invest in Employee Resource Groups (ERGs): Investing in ERGs, or affinity groups that provide social support for employees with shared backgrounds, interests, and/or experiences is one of the most effective ways to ensure diversity initiatives remain top-of-mind
4. Offer mentorship programs: Mentorships encourage both personal and professional growth, and provide a pipeline for leadership development. For groups with fewer role models in senior positions, mentorship can be crucial to cultivating diverse leadership
5. Communicate with transparency: Be open and transparent about the goals of your D&I initiatives. Communicate progress towards achieving measurable objectives, ensure everyone is informed about key developments in the initiative, and most importantly, be open to feedback from all employees on how you can improve it

In addition to these diversity strategies, every segment and every department of your organization must also feel included to foster true D&I and, in turn, boost engagement.

In fact, studies show that belonging is one of the most powerful predictors of D&I efficacy in the workforce. Organizations with high levels of belonging also have higher employee net promoter scores (eNPS), which are correlated with higher engagement levels.

Frontline workers can experience the very opposite. Warehouse workers, for example, are typically secluded from other employees — and that goes double if they work the night shift as well. If a frontline worker continues to feel left out, then their engagement is likely to suffer. It’s crucial that you take the necessary steps to ensure that everyone has a sense of belonging and inclusion, starting with your frontline employees.

9. Survey, listen, and act

Your employees all have improvements they’d make to their roles, whether it’s a better work-life balance, tools that they can actually use in their roles, or more contact with management. You need to collect these insights — and act on them — to keep your employees engaged long-term.

An employee engagement survey can help you gain this valuable feedback from workers. An employee survey gives you insights into employees’ opinions, attitudes, and experiences — and you can use this data to identify areas for action.

You can also use surveys to recognize areas of improvement and understand what makes employees proud of their work.

Make sure you follow through on survey results with actions that address the employee feedback provided. Additionally, keep your workers in the loop with regular updates on progress and changes made as a result of their input. This will help build trust between your team and management, and demonstrate your commitment to employee engagement.

10. Recognize and reward

Rewards and recognition are essential for employee engagement. In fact, one 2022 Harvard Business Review study found that when an employee says their manager is great at recognizing them, then that employee is 40+% more engaged than those with managers who were not.

Recognition is an effective way to keep employees motivated. It also reinforces the behaviors you want more of in your organization.

For example, if you want to encourage team collaboration, reward teams that work together on a project or present a unified front during client meetings. If you need increased productivity, recognize employees who go above and beyond to get the job done.

Remember, rewards don’t have to be expensive or elaborate. Digital recognition tools or Kudos are both an effective and cost-effective way to show appreciation for your team’s hard work.

11. Provide incentives and perks

While closely related to your rewards and recognition schemes, incentives and perks work slightly differently. Typically, incentives are used to elicit a particular action from your employees. For instance, you might offer bonus pay for completing a project before the deadline or reaching certain on-the-job targets.

Unlike as-and-when recognition and rewards that react to a job well done, with ongoing incentives, workers will often know what they will get for completing the challenge ahead of time, and exactly what is required in order to receive that incentive.

Perks are more general benefits that make working in your organization more desirable. Some basic examples could include flexible work hours, subsidized gym memberships, and free snacks or coffee. You really need to get more creative than this, however, if you want to provide perks that your employees really want.

For example, factors such as compensation, growth through promotion, paid training, and high-value traditional benefits have the largest impact on frontline employee preferences when choosing a new role. However, employers do not value the same factors, according to the same research by McKinsey. The study states:

“When it comes to growth-oriented attributes, employers tend to emphasize a higher job title (among the bottom five attributes for frontline employees) over job growth and learning opportunities (both top-five attributes), which may help explain why frontline employees cite a lack of employer-provided development opportunities as a primary barrier to their advancement.”

To align your company perks with the needs of your frontline workers, you should consider providing opportunities for a yearly raise or promotion, advanced learning and employee development opportunities, and ongoing upskilling.

12. Implement employee engagement tech with analytics tools

Analytics are essential for a successful employee engagement strategy. With the right engagement analytics tools, you can gain insights into how employees are engaging with company messages, what topics they’re most interested in, and how to best tailor future activities to their needs.

For example, use feedback or survey tools on mobile devices to collect real-time data from employees. This data can then be analyzed to reveal the most critical areas of focus for your engagement strategy.

You can also use dedicated analytics features to tailor specific messages or activities that best meet the needs of individual employees. This helps you create a more personalized, effective experience for workers and drive more meaningful engagement within your organization.

Using technology to monitor employee engagement is also one of the best ways to ensure that initiatives are tied directly to overall business objectives. Analytics help you understand if there are any engagement gaps that you need to fill.

Are there certain teams that consistently fail to engage with your content, for example? Tracking open rates, comments, will help you identify any disengaged teams or employees, so that you can work to address and improve their experience.

How to create an employee engagement strategy

Set goals

You need goals that are specific and measurable when creating a successful employee engagement strategy. This provides the foundation for your efforts, ensures everyone is on the same page, and helps you assess progress along the way.

Identify your issues

Once you have established your goals, determine what obstacles stand between you and achieving those objectives. Communication issues, lack of motivation, or a disconnected team can all put your progress at risk. Knowing what might stand in your way will help you tailor activities to your organization’s needs and develop solutions that are relevant and effective.

Build your plan

Next, you need to create a plan of action for achieving your engagement goals. You should include activities such as tailored employee surveys, tech and communication refreshes, and analytics implementation in this plan.

Analyze and adjust

Finally, track the progress of your employee engagement efforts with analytics tools and review how well they worked. Adjust activities based on the findings, and move forward with more tailored initiatives.

Why your employee engagement strategy might fail

Not listening to feedback

If you don’t listen to what your employees are telling you, then your engagement activities will be misguided and ineffective. You need to respond quickly and effectively to feedback in order to ensure that your initiatives meet their needs.

Not having the right tools

Communication and engagement tools are essential in today’s workplace, and even more so if you want an engaged workforce. Without the right tools, you won’t be able to track progress or employee engagement scores accurately — let alone ensure that everyone is on the same page.

Plus, if your tools aren’t fit for mobile, you will be missing out on the chance to engage with your key employees when they are on the move.

Not having leadership buy-in

Employee engagement strategies rely on strong leadership support. Without it, your initiatives can easily be overlooked or deprioritized as other programs take precedence. Make sure that your leadership is involved and invested in the process to ensure success.

But who are your most engaged allies?

How would greater employee engagement help them meet their targets?

How do you bring the opportunity to life for your wider leadership team?

What are the risks they’ll ask you about, so that you can prepare in advance?

We cover this and more in our essential guide to executive buy-in for frontline employee experience.  

Not communicating effectively

Employee engagement strategies only work when teams are communicating effectively. Invest time into making sure that communication channels are clear and regularly updated with relevant content so that everyone can stay in the loop.

Final thoughts

No one wants employee disengagement. It’s costly and damaging to morale. Plus, disengaged workers make errors at a 60% higher rate.

But still, many companies turn a blind eye to the issue. They wait to take concrete action and implement employee engagement strategies until things get out of hand.

The good news is that improving employee engagement is both possible and measurable. You need the right steps, the right engagement tools, and serious execution. So take a good look at your present culture and see which of these strategies will be a good start for you.

Remember, your company is a community. And communities prosper only when every member and segment feels valued, trusted, and respected.

Blink is an internal communications tool that can help take your employee engagement to new heights.

Request a free demo to get started.

While staying in a hotel in Belgium, I ate half a cookie with my breakfast and left for a couple of hours to explore the city on foot. It was a large cookie, so I left it in my room thinking that I’d finish it when I get back.

But when I returned, it was gone. I called the front desk and they said housekeeping threw it away because they thought serving me a fresh one would be better. I contacted the kitchen, and found that they were already informed to deliver the cookie as soon as I called.

Do you see the quality of service and convenience I experienced because the front desk, housekeeping, and kitchen staff worked together and kept each other in the loop? And do you think I’d want to stay in that hotel again? Absolutely!

That’s the potential of good teamwork and collaboration. Working as a team, your employees can merge their unique talents and give your company a real competitive advantage. On top of that, cultivating teamwork skills helps you create a happy working environment for yourself and your workers.

In this article, we’ll take a closer look at what it means to work as a team, the importance of teamwork skills, and the top skills your team should have for effective collaboration.

What are teamwork skills?

Teamwork skills are the traits and abilities that allow you and your employees to work well with one another on a project or task.

If you’ve played a sport in school or joined a club at work, you may already be familiar with what it means to work as a team.

Most educational institutions try to incorporate these skills in students early on, since they lay the groundwork for all your future endeavors, whether professional or personal.

So “teamwork skills” is more like a blanket term encompassing qualities such as proper communication, active listening, and conflict management.

Why work as a team?

Teamwork isn’t just a fancy term to put on your website and posters in the office. It’s an integral part of your culture and business operations. Plus, it has a direct impact on your revenue.

As per a survey by EIU, when workers are not working as a team, the impact on overall revenue is serious. Over 33% of sales lost as a result were valued between $100,000 and $999,999.

No matter your industry or job role, the ability to work alongside others is crucial for you and your workers to contribute positively to the company.

Communication and collaboration among a team are the attributes that unite a group of diverse individuals towards common business objectives. And they make it more likely for organizations to achieve them.

Teamwork skills you need to work as a team

Your ability to work as a team depends on how well you instill and demonstrate the teamwork skills mentioned below. But if a skill doesn’t come naturally to you, worry not. All of these can be improved with the right teamwork development strategies.

Communication

Clear, steady, and efficient communication is critical to consistent teamwork. When team members inform, educate, and inspire one another, amazing things happen; barriers are broken down, knowledge is shared, and productivity skyrockets. Team management tools can be used to maximize productivity while building a strong and trustworthy remote team. 

Actions that demonstrate this skill include: checking in with team members, asking clarifying questions, articulating your ideas, and sharing information in a timely manner.

Project management

Contrary to what you may think, project management skills are not just crucial for managers and coordinators, but they also benefit other team members.

Knowing the basics of project management, team members can understand and align better with the plans and processes set forth by the leader. Plus, project management best practices help employees feel more assured about the timeline and completion of the projects.

Actions that demonstrate this skill include: setting realistic goals, assigning roles and responsibilities, managing project budget, defining tasks, and prioritizing them based on their urgency and importance.

Delegation

Every team member has different strengths and capacity to accommodate the tasks associated with a project. They need to know exactly what their job is, and have a reasonable amount of work on their plate. 

So to function effectively, teams need leaders who know how to delegate. You should have the ability to clearly assign tasks to the people who can handle them. Plus, you’ll need to set deadlines that are challenging yet achievable. 

Actions that demonstrate this skill include: creating guidelines, setting expectations, showing what a successful outcome looks like with example, and scheduling.

Conflict resolution

Conflict is part and parcel of any collaborative project. Sooner or later, it’s bound to happen in your team, whether in the form of a small disagreement or a large debate.

But how you handle such a situation speaks volumes about your aptitude to work as a team. Strong team players keep their cool and look at any conflict as an opportunity for clarification, learning, and growth.

Actions that demonstrate this skill include: being open to ideas different than yours, being fair and respectful, listening with the intent to understand, and backing up your ideas with examples and unbiased data.

Active listening

Listening seems like a simple and passive activity, but it isn’t always as easy for some people as speaking and expressing their own ideas. 

Real, active listening is much more than just sitting back and letting others talk. It takes effort and focus. It involves giving your 100% attention to the speaker and listening not just for the words, but also the intent and emotions behind them. 

Most people don’t really listen. Even when they do, they listen to prepare an instant response in their mind. But good listeners listen to understand first. And then they ask clarifying questions to validate what they understood. This whole process takes the trust and satisfaction of the whole team to another level. 

Actions that demonstrate this skill include: Giving undivided attention to the person speaking, considering non-verbal cues, making eye contact, and not making unfounded assumptions.  

Rapport building

Rapport is the informal connection you have with your team members that makes it easy and comfortable to carry out the formal responsibilities.

Being able to bond and engage in enthusiastic conversations is important for you and your team to realize their full potential. It leads to better communication, planning, and an overall more pleasant working environment. 

Actions that demonstrate this skill include: showing an interest in your team beyond what they do at work, finding common interests, empathizing with their needs and frustrations, and offering help and support.

Public speaking

How can we talk about working as a team and not talk about public speaking and presentation skills? You’ll frequently need to address your whole team to explain a process or persuade them to adopt a new approach.

It’s often scary for people to present because they expect everything to be smooth and perfect. And they want to look like a fancy orator. But a good presentation is more like a normal, friendly conversation focused on clearly communicating your points. As long as you do that much, your job is done.

Actions that demonstrate this skill include: working with MS Powerpoint or other presentation software, designing visual slides, understanding your audience, and telling stories that hook. 

Steps to improve how you work as a team

Teamwork skills are mostly soft skills. So improving them is a little more complicated than hard skills, since hard skills usually have a straightforward rulebook. Still, there are steps you can take to boost your teamwork skills significantly.

Learn from strong team players

Whether inside or outside your immediate team, you will always find people who work really well as part of teams. And you can learn a lot by observing them and their ability to collaborate.

See the behaviors and words of people who excel at teamwork and take notes about things that stand out to you. Whenever you see an example of great collaboration, jot it down and try to incorporate the lessons in your own words and actions.

Set specific goals

To truly grow yourself as a team player, you must identify specific areas for improvement and set concrete objectives. Plus, it’ll really help if you put time constraints on your goals. 

For example, saying something like, “I’ll start communicating and showing an interest in my team members’.” is not a specific goal. A better alternative is, “I’ll ask each team member if they need any help at least once every week.”

Practice teamwork

Honing your ability to work as a team takes patience and consistent practice. Once you set goals, try to find every opportunity you can to practice the skills you want to improve. 

For example, you can start volunteering to your team with small tasks, or be the first one to raise your hand when there’s a chance to work with someone new.

The more you work with a diverse set of professionals, the better you’ll get at collaboration.

Get regular feedback

We often tend to miss the little things that we need to improve the most, while berating ourselves on stuff that no one would notice. When speaking in front of a group, for example, you may be worried that you look nervous. But mostly it’s just in your mind. 

The point is, it can be hard to determine what you need to improve on your own. So the best way to get around your blind spots is to ask coworkers for feedback.

Get your mentor, supervisor, or a trusted peer within your team to evaluate your ability to work as a team member. By sharing their honest and unbiased opinion of your strengths and weaknesses, they can help you work on things that really matter. So you’ll know where to channel your time and energy.

Wrapping up: improve the skills you need to work as a team

Great teamwork does not happen by chance. Working as a team requires a lot of work from managers as well as team members.

You need open communication, clear delegation, team building, and other important skills and best practices we’ve shared above. All of them will give you a good starting point to get accustomed to the basics.

Plus, improving your teamwork skills is a journey that never ends. There will always be new things to help your team learn and get inspired. So keep researching and learning from the best businesses out there.

With adequate time and practice, you will eventually build a collaborative workplace that’ll keep you ahead of the curve for years to come. And while you’re at it, also consider using a tool that streamlines ongoing communication and collaboration at your company, such as Blink. Book a free Blink demo today.

The average person will work 35 hours per week. That adds up to 84,365 hours over their lifetime. Yet just over one-third of employees (34%) are engaged, and 16% are actively disengaged in their work and workplace.

If you’re reading this, the chances are you want to make sure your employees don’t feel like they are wasting a large portion of their life at work. We’ll do our best to help you do just that.

In this handy guide, we’ll break down the key steps you need to take when creating an employee engagement strategy.

From understanding why your organization truly needs an employee engagement strategy, to the actionable steps you can take to create your own strategy, we’ll cover everything you need to know right here.

Why you need an employee engagement strategy

Creating an employee engagement strategy can seem daunting, but it’s important for any business. Having a strategic approach to your employees’ happiness and engagement will help you retain top talent, keep them motivated and productive, and ultimately grow your business.

Effective employee engagement strategies will outline exactly how you are going to improve employee engagement within your organization, allowing all team members to stay on the same page when it comes to their roles and responsibilities.

In short: by creating an employee engagement strategy, you can strategically work to improve your employee engagement. And with improved levels of engagement, come a number of organizational benefits, including: 

• Higher Productivity: Employee engagement is closely linked with productivity. Engaged employees are more motivated to do their best work and achieve their goals. In fact, research has shown that engaged employees are up to 202% more productive than disengaged employees.
• Reduced Staff Turnover: Low employee retention is costly and disruptive for any business, and one of the most decisive factors for employee retention is employee engagement. Engaged employees are less likely to leave their job, which reduces the need for costly and disruptive staff turnover.
• Improved Morale: A happy workforce is a productive workforce. When employees feel engaged and valued, they are more likely to be happy at work and less likely to experience stress or burnout. As such, a staff engagement strategy can motivate employees and improve morale, job satisfaction and overall company culture.
• Greater Loyalty: An engaged employee is more likely to be loyal to their company, in fact 90% of workers said they are more likely to stay at a company that takes and acts on feedback: AKA one that engages them. They are less likely to look for jobs elsewhere and are more likely to recommend their company to others. Therefore, the right employee engagement strategies can drive your staff retention rates and encourage employees to stay with your company for longer.

Employee engagement strategies & business types

What your employee engagement strategy needs to consist of will change depending on your business type. For example, a software company will need to focus on ways to motivate and engage product designers and developers in order to compete for top talent in a competitive Silicon Valley environment. A healthcare organization, on the other hand, will need to come up with innovative ways to engage their nursing and medical staff to combat physician burnout and the growing nursing shortage.

What's important is that you provide your workforce with strategies that are designed for them specifically. Ultimately, your strategy will depend on the type of employees you have, the unique challenges facing those teams in your market, their day-to-day tasks, and how your organization operates as a whole.

Employee engagement for the frontline

Creating an employee engagement strategy can be especially important for frontline organizations. With 80% of the global workforce working on the frontline, it’s important to have strategies in place that will help keep these workers engaged, productive and motivated.

Additionally, employees in frontline positions often have more direct contact with customers and are more likely to represent the company to the public. As such, it is important for these employees to be engaged and motivated, so they can provide positive customer service experiences.

Frontline staff engagement strategies might involve providing employees with accessible digital tools for employee engagement, offering transparent and frequent communication, or emphasizing the importance of customer feedback.

Remember: whatever strategies you use, it’s important to tailor them specifically to your industry, business type and workforce.

How to create your employee engagement strategy

In order to have engaged employees, you need a plan in place, outcomes in mind, a clear outline of responsibilities and a culture that takes participation seriously. You also need a toolset available that is able to execute your plan, close distances, track results and simplify operations. 

To make this a little easier to understand, we've broken the process down into 7 simple steps.

1. Define - Your purpose, values & mission

Defining your own purpose, company core values, and mission statement is a crucial step in creating your employee engagement strategy. In fact, when teams know your goals and expectations of them, they are 2.8 times more likely to be engaged in their roles, according to research from Quantum Workplace.

By clearly articulating what you stand for as an organization, you can align your staff with these values and give them a reason to be invested in the success of your business in the long-term.

To ensure that all employees are on the same page here, you should provide an easy-to-access Hub containing all company policy and procedure documents, along with a thorough onboarding process for new hires.

2. Listen - Conversations and research

Direct, two-way conversations and further research into your employees’ needs and wants will help you to create a more personalized engagement strategy, making this a core step in the strategic process. One way to do this is through pulse surveys.

Pulse Surveys are short, regular surveys that ask employees about their engagement levels and how they feel about their work. This can help you to identify any areas where your employees may be struggling, and can help to ensure that your employee engagement strategy is constantly evolving.

Whether it’s through surveys, focus groups, one-on-one interviews or anonymous staff feedback tools, gathering data and hearing directly from your employees can give you valuable insights into what they need from an engagement strategy, and help you identify your organisation's key engagement drivers, in order for staff to stay engaged at work.

3. Review - Analyze and plan

Once you have gathered data from your employees, it’s time to analyze this information and determine what action needs to be taken. You may find that certain areas of your workplace are in need of improvement, or perhaps a company-wide change is necessary to boost employee engagement.

Whatever the results of your employee research, it’s crucial to identify specific targets and actions that will make your plan a success. What’s working, what's not? Are there specific issues that need to be addressed? What are your engagement goals as a business leader?

Key goals for your employee engagement strategy could include:

• Lower staff absenteeism
• Better employee retention rates and lower turnover
• Improved productivity
• Enhanced employee motivation and happiness 
• Increased customer satisfaction 
• More positive organizational culture.

By reviewing and analyzing the data you have gathered, you can gain a clear understanding of how to better engage employees in order to achieve these goals. This will help you to build a more effective employee engagement strategy that your employees want to respond positively to.

4. Commit - Actions speak louder than words

Strategy is important, but actions always speak louder than words. Employee engagement strategies that work, only work if you plan to back them up with core actions, processes and real change.

Below, we have outlined some key ways to commit to your employee engagement strategy. By truly committing to all of these actions, you can bring your employee engagement strategy to life and start seeing real results.

Tools & technology

Digital tools are essential for any organization looking to boost engagement. By providing your employees with the right tools, you can make it easier for them to connect with each other and with your company. This can help to improve communication and collaboration within your team, leading to higher job satisfaction, and a more engaged workforce.

There are a variety of different digital tools that you can use to engage your employees, including great employee engagement apps, online chat software and team collaboration tools.

It’s also important to consider using technology with frontline-specific features in deskless organizations. With 52% of frontline workers claiming they would leave their job over tech tools, better digital commitments are clearly needed here. By providing your employees with tools fit-for-purpose on the frontline, you can ensure that your employees feel supported and engaged no matter where they are in the organization.

https://www.youtube.com/watch?v=uV1_4ZdjPQ4&ab_channel=Blink

Recruitment 

Assuming that you have already begun the process of gathering data and analyzing it, you should now begin to take actions across the board in order to improve employee engagement. One way to do this is through better recruitment practices.

People who match your ideals and company culture, who will add value, and who are onboarding engagement are more likely to be engaged employees. Therefore, it is important to take care in the recruitment process, and to ensure that you are hiring people who will be a good fit for your company. You can use interviews, personality tests and job simulations to get to know a candidate better, and to see how they would fit into your team.

It is also important to provide a thorough onboarding process for new hires in order to establish a culture of engagement from day one. This can help them to feel welcome and comfortable in their new role, and can help them to learn about your company policies and procedures.

Communication

Regular communication is key to keeping employees engaged. Employees need to feel like they are part of the bigger picture, and that their voice is heard. By establishing a regular communication schedule – whether it be through Secure Chats, email, newsletters, team meetings or other methods – you can ensure that your employees are kept in the loop.

It’s also important to have a clear internal communications strategy in place. This should outline who is responsible for communicating with whom, and what methods will be used. This will help to ensure that everyone is on the same page, and that important messages don’t get missed.

It’s important to tailor communications to the needs of your employees. For example, if most of your employees are frontline workers who don’t have access to a computer, you may need to adjust your communications methods so that they can be accessed on mobile devices – think mobile employee engagement apps. You may also need to consider using different methods for different departments or locations within your company.

Surveys

Although surveys are important when drafting your strategy, it’s also important to gather feedback from your employees on a more regular basis if you want to walk the walk of employee engagement. By conducting regular Employee Surveys, you can get a sense of how your employees are feeling at any given time – and if things need to change.

An employee engagement survey can help you to gather valuable data and feedback from your employees, which you can use to improve your strategy. You may want to consider including questions about work-life balance, employee engagement initiatives, training and development, and other areas.

Frequent surveys are a great way to get ongoing feedback from your employees and to see how they feel about various aspects of their job or the company as a whole. You can also use surveys to measure the success of your employee engagement strategies, obtaining valuable insight into what is working and what needs to be changed or improved.

Managers

“Leadership has an important role to play when it comes to employee engagement, and this is especially important given nearly half (45%) of workers say leadership is “minimally” or “not at all” committed to improving company culture. In fact, 78% of employees confirmed that any change to culture needs to be driven by the CEO.” — Jeff Cates, CEO of Achievers.

For business leaders, mid-level management is often the first step towards employee engagement. By ensuring managers are supported from the top level, given the budget, training, tools and support they need, you can set them up for success as well as help to create a culture of engagement across your entire organization.

Effective managers have many important roles when it comes to employee engagement. They are responsible for setting expectations, holding people accountable, and providing feedback. They are also responsible for coaching and mentoring their team members, as well as helping to resolve any issues or conflicts that may arise.

5. Measure - Analyze and report

To measure the impact and see if their employee engagement activities and strategy is working, businesses should use employee engagement analytics via the right tools, at the right time.

It’s important to use analytics at different points throughout your engagement strategy, as this will help you to gain valuable insight and data that can be used to adjust what is working and improve the areas that need improvement. For example, you may want to analyze employee satisfaction levels before implementing a new training program, or track engagement levels over time to see if your initiatives are working.

There are many different types of analytics tools that you can use to analyze and report this data, for example Blink's Frontline Intelligence tool. Our powerful analytics offer insight into the people and relationships that make your organization tick. 

By analyzing data from people, places, and things on a regular basis, you can gain real-time intelligence into your employee engagement strategy that you can use to better support and understand your workforce.

6. Reward - recognition & progression

When used effectively, recognition can be an extremely powerful tool for improving employee engagement. Employees need to feel appreciated for their efforts, and recognition is one of the best ways to show your most engaged employees that you appreciate them.

However, simply giving employees a pat on the back isn’t enough – recognition needs to be meaningful, memorable and measurable. By taking the time to recognize employees in a meaningful way, you can show them that you truly value their contributions, and make them want to engage and contribute more.

There are many different ways to recognize employees, and it’s important to find what works best for your organization. Some popular methods of recognition include offering Kudos or Employee Recognition, awards ceremonies, Feed shout-outs, gift cards or vouchers, and thank-you notes.

It's also crucial that you back up recognition with opportunities for growth and career development. This may include promotions, opportunities to learn new skills, a stronger compensation and benefits package, or simply more responsibility. By providing employees with opportunities for growth and progression within the organization, you are helping them feel valued and motivated to continue performing well.

7. Repeat - Regular check-ins and adjustments

To truly maximize the impact of your employee engagement strategy, it’s important to take a regular and systematic approach. This means that you should regularly check in on key metrics, analyze the data you gather, and make any necessary adjustments based on what you find.

Stay on top of your engagement. Track key metrics such as employee satisfaction and engagement levels, and conduct regular check-ins to analyze the data you gather. This will help you make any necessary adjustments to your strategy in a timely and effective manner, ensuring that your employees are engaged and motivated at all times.

Final Thoughts

At Blink, we provide the all-in-one solution to employee engagement. Designed for the frontline, our easy-to-access, intuitive employee engagement app delivers real-time data and communications, actionable insights and intelligent recommendations.

Inspiring engagement in your employees has never been easier. With our powerful analytics tools and customizable recognition programs, you can gain valuable insight into your workforce and take the steps needed to boost engagement levels across the board.

Whether you’re looking for a way to track employee performance, improve communication and feedback, or simply create a more positive work environment, Blink has everything you need.

Get started today

Shake Shack started in a hot dog cart in Madison Square Park over 25 years ago. Today we're a global brand with more than 700 restaurants, 14,000 team members, and an ambitious growth goal.

We're opening more than 60 new restaurants this year alone. Every new shack means new people, new teams, and new ways for our message to get lost along the way. Growth at that pace makes clear, consistent communication more important than ever.

For us, that meant finding a better way to reach, recognize, and engage our teams as we continue to scale.

Keeping every team connected

As Shake Shack has grown, so has the need to keep our teams informed and connected. A message may start with our support center or leadership, then move through above-shack leaders, shack leaders, managers, and frontline teams.

At our size, communication has to be timely, relevant, and easy to access for the people closest to our guests. We needed an approach built for the way our teams work today and flexible enough to support where we're headed next.

What our people were telling us

Before I moved into communications, I spent five years in our People Resources team, running our annual engagement survey. Those results gave us important insight into how team members felt about their leaders, workplace, and our culture, and reinforced how much the team experience shapes engagement.

Two things came up again and again as drivers of engagement: recognition and voice. People want their work to be seen. And they want to know that when they share an idea or a concern, someone with the power to act is actually listening.

An annual survey couldn't give us either of those things consistently, at scale, across 500-plus locations. We needed a way to make recognition and voice part of the everyday experience, not a once-a-year check-in.

What we needed from a tool

When we went looking for a platform, three things mattered most.

It had to fit into one place. Our team members already use different systems throughout the day, and we wanted to make access simpler, not add another step. A single point of entry mattered.

It had to be built for the floor, not the desk. I sit at a computer most of the day. The majority of our team members are on their feet, serving guests, with a phone in their pocket and not much time to sit and dig through an intranet. Mobile-first wasn't a nice-to-have. It was essential.

It had to inform, connect, and engage. We wanted a platform that could share the big picture, make it relevant to each team member, and connect the four walls of one Shack to the broader Shake Shack story. It also needed to feel natural for a workforce that is used to engaging through mobile, social, and real-time experiences.

That combination is what led us to Blink.

What changed

The integration piece has made the biggest difference day to day. We connected Blink to Workday through single sign-on, so a team member can go from the Blink Hub straight to viewing their payslip or a compliance module in seconds, no extra password required. Password reset requests have dropped since launch.

We also made communication more relevant. We wanted a platform that helps people see what matters to them, when it matters. An hourly team member and a corporate employee may need different information, and that targeting helps keep the experience useful and engaging.

And we made it ours. In a Shake Shack environment, Blink looks like Shake Shack: our colors, our photography, our voice.

How we got people to actually use it

A platform is only as good as its adoption. We built it with our operators, not just for them, testing and iterating before we launched company-wide. Then we found our champions early. Earlier this year, we brought almost 250 operators and leaders together for a two-day summit, and we used Blink as the event app, pushing schedules, session reminders, and photo sharing through the platform before it ever launched to the wider team.

By the time we launched a few weeks later, those leaders were already active, and the content was already there. Within the first two weeks, more than 70% of our workforce had registered. That number keeps climbing.

Where we're headed

We now have a more direct way to reach our frontline teams. As we grow and scale our business, that matters more every day.

We're also excited about where the platform itself is going. Last week, I built and launched a pulse survey in about five minutes and started seeing responses in real time, something our old, once-a-year survey tool could never do. As Shake Shack scales to 1,500 shacks, we need our tools to scale and evolve with us. Seeing that kind of innovation already happening gives me real confidence that Blink will keep meeting us where we are, and where we're headed next.

How engaged your frontline employees are directly impacts how successful they are as a team. If you can encourage engagement then productivity, quality, care, commitment, and retention surely follow.

Yet, no matter how clear the correlation is, it’s not always as clear how to achieve frontline employee engagement.

In this guide, we share expert insights for your employee engagement strategies — helping you create a positive working environment that inspires satisfaction and success.

From understanding the importance of communication and collaboration across the organization to leveraging technology for better team performance, this guide will cover the activities and tools needed to foster an engaging frontline culture.

The current state of frontline employee engagement

Recent employee engagement statistics tell us that only 21% of employees are engaged at work.

The percentage is likely lower when it comes to the frontline.

That’s because frontline employee engagement is often handled as an afterthought. There’s a misconception that when workers are out in the field, then they don’t ‘need’ to feel connected to the wider business. Or that because their role doesn’t require a computer, they won’t want digital tools to improve their experience.

We see from our work with frontline organizations that these assumptions are wrong, and that frontline employees do want to feel engaged.

Communication starts to flow much more freely when the right tools are in place (as much as 10x more for certain Blink customers); frontline staff are more willing and able to provide feedback (survey responses increase by 300%); and you can help almost every employee to better connect with the company’s mission and vision.

So why do so many attempts at frontline employee engagement fall flat?

Workers might resist not because they don’t want to engage, but because they have become wise to empty frontline engagement projects and initiatives. The programs that fail are the ones that misunderstand what frontline workers need to succeed — or that ask too much of them while delivering too little.

“Great, another thing to remember”

“It’s not a natural part of my day”

“It’s a one-off thing”

“It’s too hard to use”

To help create frontline employee engagement initiatives that work, we first have to understand why these employees have become disengaged in the first place.

Why frontline employees become disengaged

1. Lack of the right technology

According to Blink research on the health and social care space:

• Over one-third (34%) of employees can’t easily access workplace systems on their mobile
• Nearly 20% aren’t using their company’s intranet
• … and two-thirds of this ~20% aren’t even sure how to log on

Disengagement with — or lack of access to — company platforms leads to missed information and feelings of isolation. At best, this can impede a frontline worker’s ability to do their job (maybe they miss an important update or never receive new guidance). At worst, it distances them so much from the rest of the business that they exist in their own, dissatisfied silo.

52% of frontline workers say they would leave their job over tech tools, making leveraging the right technology a very easy win for keeping your frontline engaged and retained.

But we can’t take the same tech stack that desk-based workers use and apply it to the frontline.

As Ian Gordon, former President of Administrative Operations at Elara Caring, told us in an interview:

“Being a frontline worker can feel like you’re on an island by yourself, and the solutions that you need must be quicker and more succinct. You can’t spend a lot of time signing in and navigating. You need to get to your answer now.”

The ‘right’ technology for frontline engagement will:

• Be intuitive and frictionless
• Allow the most essential, day-job-critical messages to cut through
• Facilitate the workflows that are most important to the ‘deskless’ front line: shift swapping, accessing pay stubs, providing feedback, and so on.

If your frontline tools don’t deliver on the above, then your frontline employee engagement efforts will be wasted.

2. No sense of belonging

Frontline disengagement can also result from a lack of community.
80% of frontline employees say that they are afforded few connection opportunities at work, according to McKinsey research.

And even if these opportunities exist, frontline workers aren’t always engaging with them. McKinsey found that frontline workers were taking part in the below methods of community and connection just once a month or less:

• Internal corporate communications (e.g., town halls)
• Watercooler talks with co-workers
• Employee resource groups
• Other work-related events

Touchpoints like these are all essential for building team spirit and rapport within frontline teams. And if workers aren’t engaging with them, then this speaks volumes about the types of community events that frontline leaders should invest in.

The best way to learn what works for your frontline is to ask them.

We touch on the concept of outside-in thinking in our whitepaper, ‘The frontline engagement roadmap: A step-by-step guide to driving transformative change’. Download your copy today.

3. No clear development opportunities

If you think that all engaged frontline workers are ‘rockstars’ — satisfied with mastering the job they have today rather than looking to step up — then think again.

There’s a very good chance you have ‘superstars’ in your frontline workforce as well. When engaged in a role, these employees are further motivated by the idea of career progression and will actively seek out opportunities to advance and develop. 70% of frontline workers apply for advancement opportunities when they are offered, seeking greater financial security, learning, and development.

But how easy is it for these employees to find this professional development?

Lack of development opportunities came up as a theme — and a reason for leaving a role — among the health and social care workers we spoke to in 2021. Further research has found a similar trend in the retail space, where 32% of frontline workers cite a lack of career development as a turnover factor.

“The vast majority of deskless workers (97%) report that they would stay in their current roles if their conditions improved. Such conditions go beyond a pay rise, meaning that HR needs to offer deskless workers the same opportunities as their deskbound counterparts.”

Frontline leaders should strive to offer clear development opportunities to frontline workers, plus training and learning resources wherever helpful. This could include anything from providing access to relevant training courses and a Hub for training materials, or offering them direct opportunities to move into managerial roles.

There’s also something to be said for training and empowering first line managers to help frontline workers develop. 73% of frontline employees agree that having a manager who supports their career progression is key to career advancement.

4. They don’t feel listened to

The 2021 Blink research we mentioned earlier was called our Listen campaign. And it got its name for a reason.

In it, we surveyed 1,000 frontline UK health and social care workers to find out how their day-to-day lives could be improved. And one word cropped up again and again: listen.

Over one-third of the frontline workforce feels their organizations would fail to act on employee feedback — and that needs to change if we want them to keep providing it. To truly empower your frontline employees, you need to show them that you value what they do and that you hear what they say.

No more out-of-sight, out-of-mind mentality. No more assuming your frontline is ‘getting on just fine’. If your frontline workers don’t feel heard, your engagement strategy isn’t working. It’s as simple as that.

5. No culture of, or channels for, recognition

Nearly 4 in 10 (37%) frontline workers don’t feel as valued as their desk-based counterparts. We were saddened to learn this from our Listen research, but not all that surprised.

After all, the recognition strategies that work for desk-basked employees can’t be efficiently deployed for the front line. A line manager can’t send a team-wide or company-wide email celebrating someone’s contribution. You can’t all get together at 5pm on Friday to toast the week’s achievements.

As with the tooling and community-building tactics we looked at above, frontline recognition requires a unique approach. How can you bolster both technology and community to give credit where credit is due?

It’s also important to make sure that feedback is given as soon after the event as possible. So ask yourself: what are the platforms that allow a quick turnaround of employee recognition in a fun, engaging way?

Help employees feel valued with Blink

Frontline employees deserve to be recognized for the hard work they do: for being the backbone of an organization’s success.

Without this, it’s no wonder they become disengaged.

6. Inefficient communication strategies

In our research, almost one-fifth of workers state that they don’t receive relevant internal communications from their employer organization.

An effective comms strategy combines group and 1:1 Secure Chats, regular Feed updates, engaging company news announcements, and more — all wrapped up and delivered in a platform or platforms that frontline workers want to engage with.

Given anything less than this, frontline teams can feel left out of the loop and unable to participate fully in their organization’s culture.

Get your frontline-centric communication strategy right and you can expect to see frontline employee engagement pay off in a myriad of ways.

Blink’s best advice for frontline employee engagement

Use tools that work for them

Your frontline staff need digital tools that work for them: where they need them and when they need them. From seamless integration with your current tech stack, to push notifications, single sign-on capabilities, and more, there are a number of tools that make it easy for frontline employees to engage on the go.

A frontline engagement app like Blink allows your workforce to easily access everything from one single platform. We’re talking company news, training materials and resources, inter- and intra-team communications, feedback surveys — the list of features keeps growing.

No more complex systems to navigate or multiple passwords to remember. Blink provides you with a simple, intuitive mobile app that gives your frontline employees the power to stay connected and engaged.

Book a free demo today

Conduct regular pulse surveys

Your frontline staff are the eyes, ears, and face of your organization. Listen to what they have to say, and you can learn more than you’d realize about your product or service, how happy customers are, and how well your processes are working today.

Pulse surveys offer up a consistent and user-friendly way to gather frontline feedback, no matter where your teams are working.

The data you gather can help identify areas of improvement — both internal and external to the business. This, in turn, will have a positive impact on all the essential metrics: frontline employee engagement, customer satisfaction, plus revenue and ROI.

💡 Learn more about How To Conduct Your First Employee Engagement Survey today.

Listen to and action feedback

Remember that statistic about frontline workers not believing their feedback will be actioned? Now is your time to win back their trust.

Remember, employee engagement should be earned. It won’t be given freely.

As a frontline leader, making sure that feedback is heard and put into action should be an essential part of your wider engagement strategy.

Be open and honest with the results of your surveys — and communicate what you’re doing as an organization to action this feedback.

Never present results as better or worse than they actually are, and always encourage an open dialogue about the outcomes of feedback initiatives. If you want your employees to offer their feedback on an ongoing basis, you need strategies that communicate to them how you’re hearing what they say.

You could even share your survey findings in a company-wide Feed announcement, along with specific objectives the organization has taken from the results and when these new initiatives will be put into place.

This doesn’t add any extra pressure to your frontline, but it does make your employees feel heard and valued.

Create engagement champions

Setting off on a frontline employee engagement transformation isn’t easy — or, it doesn’t feel easy at the start, at least.

We look at the power of allies in our frontline engagement roadmap and Ian Gordon also referenced how influential they can be:

“You need to find someone who has the energy, passion, and is empowered enough to lead the initiatives. That person could be the project lead, but preferably it’s someone from the frontline or with frontline experience. The frontline needs to have that relationship with management all the way up and be comfortable to share their concerns.”

Ian Gordon, Former President of Administrative Operations at Elara Caring

These allies, or engagement champions, can help drive initiatives both top-down and bottom-up, facilitating two-way communication between management and staff. They can also support the adoption of new tools, ensuring that frontline workers are comfortable and engaged as new technologies are implemented.

Blink Champions are the cornerstone of a successful launch with the frontline’s leading engagement app. Their role includes:

• Working with other Champions to ensure the launch is a success
• Raising awareness of Blink
• Encouraging others to use the app
• Being active in the Feed
• Educating their team on how to use the app
• Being an advocate for Blink
• Becoming an expert on Blink

Get commitment from every level of management

Ideally, you’d have engagement allies from the front line to your C-Suite.

If your company’s mission is to boost frontline engagement, then every staff member in an authority position needs to show their support. Yes, engagement should be enabled by managers buying into the right digital solutions, but it should also be held up by your company’s values and all aspects of your leadership.

Our research also demonstrates that frontline staff want senior management to listen to them, communicate with them, and respond to them. A simple, yet frequently forgotten, task.

First line managers could be a particularly interesting group to engage with: making up 50% – 60% of a company’s management and directly supervising as much as 80% of the frontline workforce.

When employees interact with their first line managers daily, it’s essential that those individuals set an example and demonstrate engagement through their behavior.

Managers should also be available to listen to frontline workers and act upon any issues they identify. This will help drive the desired engagement from the bottom up, inspiring the workforce to keep engaging regularly.

Recognition and reward

Forward-thinking companies are already investing in co-worker recognition tools. This helps deliver meaningful recognition and rewards to their employee base, reminding employees how valued they are.

Such approaches can quickly encourage motivation, nurture employee wellbeing, raise employee morale, and boost engagement levels across the board.

You should also consider directly rewarding engagement (interactions with your employee app, for example) to reinforce and reward the behavior, creating a positive ripple effect to inspire more engagement.

‍

What your business stands to gain

Frontline employee engagement = fewer absentees

Teams within the top 20% of employee engagement scores realize a 41% reduction in absenteeism. Imagine what your frontline organization could do with fewer empty shifts and less time spent finding staff to cover sickness — plus the additional revenue this will inevitably create.

Frontline employee engagement = lower turnover, higher retention

The cost of replacing an employee can range anywhere from 50% – 250% of their annual salary. So it’s no surprise that 87% of HR experts consider employee retention one of their highest priorities.

Why are we telling you this in an article about employee engagement? Because engaged workers are more likely to stay with their employers.

Disengaged workers will either be in an active search for their next role or much easier to sway should a desirable opportunity arise elsewhere. If you can create an engaging employee experience, however, you’ll retain your best talent.

Frontline employee engagement = a healthier bottom line

Engaged frontline employees deliver better quality of service, leading to customer satisfaction and loyalty.

92% of business executives believe that engaged employees perform better. And with engaged frontline workers performing at their best, better business outcomes are a natural development.

Bottom line improvements for highly engaged organizations include:

• 10% higher customer ratings
• 18% higher sales
• A 23% difference in profitability

In this way, an increase in engagement from frontline employees can be felt by every stakeholder, in every department, and at every level of the business.

What now?

Achieving operational excellence is a challenge on its own. Doing so while also investing in employee experience can leave frontline management teams feeling overwhelmed.

So let’s break it down into simple steps.

If you understand why frontline employees disengage, what motivates them, and how to keep them engaged, then you can establish a frontline engagement strategy that truly works.

Companies can unlock tremendous value from their workforce, demonstrate a real commitment to their employees, and drive positive business outcomes — all by leveraging the power of frontline employee engagement.

How can Blink help?

At Blink, we understand the importance of engaging with frontline employees. We’ve helped over 250 frontline organizations increase engagement and performance throughout their frontline.

Our frontline engagement app helps you measure and manage employee engagement in real-time to drive sustained improvements across your business. With our advanced analytics and tailored solutions, you can quickly identify problem areas, create action plans, and keep your employees engaged.

With our comprehensive suite of solutions, we’ll help you unlock the power of your frontline and achieve the results you’re looking for.

Get started with a free demo