Old intranets all sound the same.
Out of date, out of sync, out of tune. A corporate soundtrack of forgotten logins, stale pages, and “Is anyone actually using this?”
This year, Blink is changing the track. We’ve been recognized in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions — not just anywhere in the grid, but as a Challenger.
For us, this isn’t just a placement. It’s a remix. For the industry. For the intranet. For every employee who’s ever thought, “Why is this so hard to use?”
Why the Gartner Magic Quadrant matters
If you’re in HR, comms, IT, or procurement, you already know the Gartner Magic Quadrant™ - to us, it’s one of the most influential industry reports in technology.
Every year, Gartner independently evaluates vendors on Ability to Execute and Completeness of Vision - then categorizes them as Leaders, Challengers, Visionaries, or Niche Players.
This Quadrant has become the go-to reference for organizations choosing their next digital workplace partner.
We’re proud to debut as a Challenger. But more than that, we see it as a validation that the world is ready for a more human way to work.
Why Blink? Why now?
We built Blink on a simple belief: Work should feel connected.
In a world overflowing with tools but starved of real connection, we’re creating an intranet that people actually want to use. One that unites the CEO’s town hall with the shop floor shift briefing. One that gets frontline and office workers on the same wavelength.
Why we believe Blink was recognized
🎧 Sales and customer alignment: We deeply understand buyer pain points, backed by strategic partnerships with industry leaders like Workday.
🎧 Financial and product strength: Robust growth, an agile roadmap with continuous innovation, and a reliable product strategy built for the future keep Blink ahead of the curve.
🎧 We go beyond software: With specialized onboarding teams, strategic rollout support, and a dedication to long-term success, we’re not just a platform — we’re a true partner.
🎧 From mobile to total experience: Our platform empowers every kind of worker with personalized microapps, powerful social features, and communications that actually cut through.
Challenger energy: More than a position - a mindset
For us, being a Challenger isn’t just about where we land on the grid. It’s about how we move through the world.
We don’t believe “good enough” intranets should do the trick. We don’t do stale or static. We remix the intranet into something dynamic, modern, and centered on people.
Because what good is an intranet that no one uses?
We’re obsessed with adoption: ensuring employees actually engage, communicate, and thrive on the platform. That’s why Blink is designed with every kind of worker at heart, driven by a people-first approach to innovation.
That’s what it means to challenge the status quo. That’s what it means to Blink.
What’s the rest of the market saying?
The intranet packaged solutions (IPS) market is evolving rapidly, moving from static, web-only sites to dynamic, multichannel platforms that are central to the digital workplace.
What used to be dusty web-only portals are now vibrant, multi-channel hubs that power communication, engagement, knowledge, and culture. Today’s IPS offerings go far beyond document repositories - they’re incorporating AI assistants and supporting integrations with Workday, ServiceNow, Microsoft 365, and other leading business systems.
As Gartner puts it, intranets are once again a priority investment as organizations transform their digital workplace, reduce IT complexity, and seek consistent, people-first employee experiences.
Intranets are no longer just “nice to have” - they’re necessary parts of a modern business infrastructure. They’re becoming critical hubs for productivity, connection, and culture across both office-based and deskless workforces.
This isn’t evolution - it’s inflection. And Blink is leading the remix.
Spinning the future of work
For us, being named a Challenger is a milestone. But it’s also just the intro track.
We’re already dropping new hits:
- Broadcast-quality live streaming that gives every employee a front row seat
- Blink Assist, our AI-powered copilot for content creation and communication
- Analytics that actually matter, surfacing predictive insights into how people engage
- “Save for later” offline access, so work doesn’t have to stop when the WiFi does
- Modern social features like Stories that drive adoption and give Instagram a run for its money
Our vision is simple: The future of work should feel intuitive, inspiring, and essential - not invisible. Blink exists to unlock that.
This isn’t just recognition - it’s our statement
We’re not here to play quietly. We’re here to remix the intranet.
Named top Challenger by Gartner, chosen every day by the world’s most ambitious organizations, and powered by a people-first mission - this is only the beginning.
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