Blink and Livewall launch new gamification partnership

JD Now, powered by Blink, will connect and engage circa 90,000 global workers across JD Group

JD, a leading global omnichannel retailer of sports fashion brands, has partnered with employee experience platform to unveil “JD Now,” a revolutionary employee super-app designed to transform communication and operational efficiency for its entire workforce. The platform is rolling out to circa 90,000 employees across JD Group’s global brands, including JD Sports, Go Outdoors, and Finish Line, marking a significant step forward in the company’s commitment to digital innovation and employee experience.

In the first 10 days following the pilot launch of JD Now, JD saw an incredible 74% adoption rate across the 20,000 initial users, as well as tens of thousands of direct and group messages — showcasing a near-immediate improvement to connection and communication.

Bridging the digital divide

The global retailer launched the platform after identifying opportunities to improve its internal communications and employee engagement. With a rapidly growing workforce, the company recognized that traditional communication methods — including shop-floor huddles, paper magazines, and physical notice boards — were no longer sufficient to maintain the level of connection and operational efficiency required for a business of its scale.

In response to feedback from employees who wanted a higher level of connection across the business, JD Group sought out a cutting-edge solution to unify and streamline its communication channels. Blink was selected for its expertise in frontline employee engagement and its ability to provide a mobile-first, user-friendly platform that could meet the diverse needs of JD’s expansive workforce.

“At JD, we know our people are our greatest asset and we are committed to investing in the tools to ensure they excel,” said Nicola Kowalczuk, chief people officer at JD Group. “The launch of JD Now in partnership with Blink marks an important step forward in enhancing our employees’ work experience and leading the way in retail digital transformation. This platform is not just about communication — it’s about equipping our teams with the resources they need to thrive in a fast-paced retail environment.”

JD Now: Key features and benefits

• Unified communication platform: JD Now is an easily accessible platform, simplifying communication and reducing reliance on traditional, inefficient methods.‍
• Enhanced employee engagement: By fostering better interaction between employees and leadership, JD Now is designed to boost morale and reduce attrition, creating a collaborative and engaging team environment.‍
• Employee-generated content: The platform makes it easy for employees to contribute ideas and feedback, encouraging them to be active participants in the brand’s evolution.‍
• Advanced digital transformation: JD Now reflects JD’s dedication to modernizing retail operations and providing employees with the tools needed to excel in a digital age.

Blink, known for its mission to connect frontline teams with the tools they need to thrive, is empowering hundreds of thousands of frontline workers globally with an engaging employee super-app that facilitates an average of seven interactions per day per user and helps to reduce attrition rates by up to 25%. 

“Collaborating with JD Group to launch JD Now is a major milestone for Blink,” said Sean Nolan, CEO and co-founder of Blink. “Our mission has always been to bridge the gap between leaders and frontline workers, and JD Now is a testament to our shared vision of transforming employee experience and communication in the retail sector.”

“Prove it.”

If you’re in internal communications, you’ve heard that sentence more times than you’ve heard “quick question” (which, as we know, is never actually quick).

The shift is real. Five years ago, a lot of comms tech lived in the “nice to have” bucket. In 2026, it’s a boardroom conversation — and boardrooms don’t buy “nice.” They buy outcomes: efficiency, reduced risk, better retention, higher adoption of expensive tech investments, and measurable operational wins.

In our recent webinar, Proving internal comms ROI in 2026: Lessons from the other side, Ricky Sickelmore shared what he learned after 24 years in transport (including launching Blink at Stagecoach and introducing it at Arriva) — and what consistently held up when leadership came knocking for ROI.

Here are the six takeaways internal comms teams can apply immediately.

1. Ditch vanity metrics for outcomes

Email opens. Page views. Likes.

They’re not useless… they’re just not convincing.

Ricky’s rule: stop leading with activity metrics and start leading with business value. Executives don’t want to hear that “people saw the message.” They want to know: did anything change, and did it matter?

So translate comms problems into operational and financial realities:

• Safety reporting increases (e.g., digital near-miss reporting vs. “find the form somewhere and hope someone bothers”)
• Compliance improvements (e.g., “mandatory read” confirmation)
• Turnover movement (not because comms magically fixes attrition — but because comms can remove friction, improve onboarding, and drive consistency)

A useful gut-check: If your metric can’t be repeated in a budget meeting without you adding a 3-minute explanation, it’s not your headline metric.

Executives aren’t interested in open rates. They’re interested in the financial reality.

- Ricky Sickelmore, Blink

2. Start with hard costs and operational efficiency

If you want CFO attention, lead with the stuff they can smell from three floors away: tangible savings.

Ricky shared a simple example that’s painfully common in frontline-heavy orgs: printing and distributing documents at scale. One organization saved over £200,000 by moving payslips from print-and-post to digital distribution.

But don’t just stop at “printing costs.” The strongest ROI cases widen the lens:

• Printers and maintenance
• Paper, postage, distribution
• Staff time to print, collate, deliver, reprint
• Support tickets created when things go wrong

And when you talk about “time savings,” make them real. Not “we saved time.” Instead:

• “We reclaimed 10 hours per week of manager time previously spent manually filling shifts.”
• “We reduced password reset requests because employees access systems through one authenticated front door.”

Pro tip from Ricky: Do a basic “time and motion” study. Follow one process end-to-end and document every human touchpoint. That one form might bounce across 8–10 people, with delays that never show up on a neat process map.

3. Build a cross-functional case, not a “comms case”

One of the biggest mistakes internal comms teams make is trying to win budget alone — with a comms-only story.

Ricky put it bluntly: ROI gets easier when internal comms stops being “the comms team’s project” and becomes an operations, safety, engineering, and HR win.

That means stakeholder interviews early — not once the deck is already written.

Ask department heads:

• What’s your biggest friction point right now?
• What manual work is wasting your team’s time?
• Where do you have compliance risk?
• What’s the cost of not fixing this?

Example Ricky gave: if a safety leader can’t reliably get 20 drivers in a room for a briefing, that’s not a comms problem — it’s an operational risk. A digital “mandatory read” gives you trackable compliance without the logistics circus.

Make it tangible: Form a small steering committee with reps from the functions that will benefit most. When you go for sign-off, you’re not walking in alone — you’re walking in with allies.

You’re not in it alone — get the right stakeholders in the room early.

Ricky Sickelmore

4. Prove time-to-value through onboarding

Want a metric that operations leaders actually care about? Onboarding efficiency.

Ricky called this one “underestimated” — and he’s right. Onboarding is where friction shows up immediately, and where improvements are easy to translate into time, money, and productivity.

If employees can receive policies, procedures, training content, and day-one essentials before they even start, you can often get people productive an entire day sooner.

That’s not “engagement.” That’s time to value.

And onboarding improvements have a bonus effect: they reduce downstream errors, reduce manager time spent repeating the same information, and improve early retention (again — comms isn’t the sole driver, but it’s a meaningful part of the system).

5. Position your platform as the digital front door

One of Ricky’s biggest reflections: early on, it’s easy to think you’re buying “a comms tool.”

But the strongest ROI cases position the platform as the gateway to your digital estate — the place employees actually start their day.

This matters because most organizations are already paying for expensive systems (HRIS, scheduling, payroll, benefits, learning, etc.). The problem isn’t always the tool — it’s access and adoption.

If your internal comms platform:

• Uses SSO
• Reduces password resets
• Gives employees one place to find and access tools
• Increases self-service

…then your comms investment is also protecting and amplifying other investments.

Ricky shared a real pattern: Once access is simplified through a single front door, usage of other systems can jump dramatically — and suddenly your internal comms platform isn’t “another tool.” It’s the tool that makes the rest usable.

6. Establish a baseline — and sell the cost of inaction

You can’t prove improvement if you don’t know where you started. And you can’t create urgency if you can’t show what “doing nothing” costs.

Ricky’s advice: Baseline early — and don’t just baseline comms metrics.

Baseline business realities that leadership recognizes:

• Turnover / attrition
• Survey participation rates
• Safety reporting volumes
• Time spent on manual processes
• Printing, distribution, and support costs
• Operational delays caused by information gaps

Then translate that into the cost of inaction: the money currently leaking from the business because processes are manual, access is fragmented, and frontline teams can’t reliably get what they need.

When you can credibly say, “Here’s what it costs us to do nothing,” the investment stops feeling optional.

Common mistakes to avoid when proving internal comms ROI

A few “don’t step on this rake” moments that came up in the conversation:

• Don’t lead with outputs. “We sent 12 newsletters” isn’t ROI.
• Don’t build the case in isolation. Cross-functional pain points = stronger case.
• Don’t ignore hard money. The “soft” story matters, but hard savings gets you in the door.
• Don’t skip the frontline reality check. Spend time with frontline teams. Watch the work. Learn the friction.
• Don’t assume leaders know what to ask for. Often the first job is clarifying the real question behind “prove ROI.”

{{mobile-desktop-main="/image"}}

Be the change maker

Internal comms ROI in 2026 isn’t about becoming a finance team overnight. It’s about learning to translate.

Translate comms into outcomes.

Translate friction into cost.

Translate “this would be helpful” into “this will reduce risk, save time, and speed up productivity.”

Or, in Ricky’s words: Be the change maker.

URGENT: Is email holding back your internal comms?

What’s that ping? Another email landing in an already overflowing inbox? 

If you still rely heavily on email for internal communication, it’s time to rethink. 

With a wealth of other digital tools available, email is no longer the de facto king of workplace comms. And if you have frontline employees working for your organization, there’s no doubt that email is falling short.

A retail assistant, a hospital nurse, a warehouse worker — these employees don’t have time to check their emails regularly. Some deskless workers don’t even have a company email address or corporate device, making them even harder to reach via traditional email communication.

So what’s the solution? Let’s take a closer look at why, in 2025, email can’t be your only internal communications strategy — and what makes for a standout alternative.

The pitfalls of email-only communication

Email-only communication is bad news for your business. Here’s why.

Information overload and inbox fatigue

Employees receive hundreds of emails every day, meaning it’s easy for important messages to get lost in the noise.

Critical updates compete with meeting invites, company newsletters, and automated system messages. There’s no clear message hierarchy and things can get pretty messy, pretty quickly.

The result? Employees end up missing essential communications so it’s hard for internal comms teams to keep everyone on the same page.

Poor engagement

Harsh but true: In a world of social media interactivity, emails are dull and uninspiring.

These text-based messages don’t tend to include eye-catching graphics, images, or videos. And they’re not particularly good at engaging employees.

This means workers have less incentive to check their inbox. And your internal communications do very little to boost employee engagement and the employee experience.

{{mobile-image-first-feed="/image"}}

‍

The frontline connection gap

Frontline employees don’t have regular access to email. They work in hands-on roles that involve limited screen time, if any.

Unlike office-based staff, these workers aren’t sitting at a desktop computer being alerted to the latest inbox arrival. Instead, they rely on mobile devices and personal email accounts to check in with internal communications as and when they can.

This makes email a poor fit for real-time, relevant, on-the-go updates. Emails from HQ are lost among personal messages. Information can be outdated by the time workers see it.

You end up with a frontline connection gap that harms the employee experience and increases the risk of poor communication or miscommunication across your organization.

Delayed and one-way communication

A company-wide email is a monologue. You send it on behalf of senior management and everyone else (hopefully!) reads it. Employees are forced into a passive role — they don’t have the opportunity to reply, share their ideas, or ask questions. It’s the ultimate form of top-down communication.

Even one-to-one emails have their flaws. There’s often a delay between receipt of an email and a reply, which can make collaboration with remote workers challenging.

In a world that thrives on instant responses, interactivity, and two-way communication, email feels increasingly outdated. And it’s failing to deliver the employee engagement and culture-building benefits offered by modern internal communication tools.

{{mobile-chat="/image"}}

‍

No analytics, no insights

When sending messages via email, you’re in the dark. There’s no way to track if employees have read or engaged with key messages. So it’s hard to know if emails serve as effective communications or if there's a better channel to use.

This makes it challenging to gauge employee feedback and make improvements. If you don’t know how your messages are landing, how can you make meaningful changes to your internal communication strategy?

The multigenerational workforce has different communication needs

Email was once a logical first choice for company communications. But times have changed.

Millennial and Gen Z workers — who now account for over 50% of the workforce — prefer mobile-first, instant communication. Think WhatsApp, Slack, and social media-style updates.

Gen X and Boomers may still be comfortable with email. They didn’t grow up with social media and the internet in the same way as younger generations. 

But now that they too use social media apps in their personal lives, they’ve grown accustomed to the instant messaging experience — and they appreciate fast, direct access to critical information, just like their younger coworkers.

When looking at alternatives to email, you need to pick an internal communication tool that is accessible, engaging, and inclusive for all generations within the workforce. A mobile-first employee app can help you cover all the bases.

{{trending-how-to-make-internal-comms-go-viral-with-gen-z="/callouts"}}

‍

Why a mobile-first app is the answer

A mobile-first ‍employee experience platform brings internal communications to every employee smartphone. In just a couple of taps, they can access the latest company news, chat with coworkers, sign up for shifts, and track down that policy doc they’ve been meaning to reread.

An app beats email hands down. Let’s take a look at all the ways it can improve your internal communications.

Clearly defined communication channels

Over email, news about the latest company event, critical safety updates, and messages from coworkers are jumbled together.

You can flag important messages or write URGENT in dreaded capital letters. But as new messages still push emails down an employee’s inbox, there’s a good chance things will be missed.

An employee experience platform gives you defined internal communication channels. Depending on the needs of your company, this might include:

• Essential updates that have to be acknowledged by employees before they disappear from the dashboard
• A news feed, where employees can find company updates, culture, and connection
• Instant messaging tools for group and one-to-one chats
• A content hub, where you can keep documents like policies, FAQs, and safety guidelines
• Digital forms that make it easy for employees to contact HR about their next vacation or their shift availability
• Communities, where like-minded coworkers can connect over projects, interests, and hobbies

By putting everything in its place via a multi-channel approach, it’s easier for employees to see essential messages and find the information they need.

{{mobile-main="/image"}}

‍

Instant, real-time communication

Instant messaging tools are a standard feature of employee experience platforms. These social tools support real-time, remote conversations. And they can be used to replace emails and the unauthorized shadow IT, like WhatsApp, that frontline teams often resort to using.

In addition to real time chat, you can share fresh and relevant updates over the news feed, segmenting employees so they only see news that relates to them. You can also use push notifications to highlight time-sensitive information and ensure nothing is missed. 

Better reach and accessibility

Employees can log into an employee experience platform without a company email address. This — along with the fact that the app is available via smartphone and doesn’t require a desktop computer — means that all employees, even those working on your frontline, have access to vital employee communications.

Sharing critical messages — think crisis communications, or timely updates to business goals — with everyone gets easier. But there are other benefits to improving internal communications for frontline workers. You also improve frontline employee engagement, boosting satisfaction and loyalty among a traditionally hard-to-reach, hard-to-retain group of workers.

More interactivity and engagement

Employee apps are built to offer an interactive experience. You can launch polls and employee surveys. Employees can comment or leave emoji reactions on news feed posts. With your permission, workers can even post their own content. Peer communication has never been easier.

Multimedia content is also a must, meaning you can move beyond text-based email communication to embrace Insta-worthy internal comms. You can use infographics, videos, and photos to distill complex messages into digestible, engaging content.

Easy-to-access analytics

Over email, it’s hard to keep track of who has read and responded to your messages. And it’s near impossible to understand how you’re doing in terms of employee engagement.

With an employee experience platform, you get access to the effective tools you need to make meaningful changes to your internal communications strategy and the wider workplace experience.

You can use analytics to understand how employees use your app and consume internal comms. You can track engagement trends and drill down into the data to find teams or locations where messages just don’t seem to land.

Armed with this insight, you can identify areas for improvement, setting internal communication KPIs and using data to make more informed decisions regarding your internal communication plan.

{{analytics="/image"}}
‍

Is it time your organization moved beyond email?

Email alone is no longer enough to drive an informed and engaged workforce. For a truly successful internal communication strategy, you need an internal comms tool that is:

• Instant. Everyone gets messages when they matter most.
• Interactive. Employees can engage, react, and be part of the conversation.
• Inclusive. Deskless and office-based workers should get equal access to internal comms.
• Insightful. Analytics help you understand what’s working and what isn’t.

The best employee apps support a strong company culture of connection and are built on bottom-up communication. They help you keep pace with the latest internal comms trends and put all the internal communications tools you need in one place.

By relegating email and elevating an employee experience platform, you create a single source of truth, where everyone can instantly access company news, share peer-to-peer communication, and collaborate with each other — right from their smartphone.

‍

Blink. And replace outdated email comms with a modern employee experience platform.

Good internal communication is the glue that holds organizations together. It keeps everyone informed, aligned, and connected — helping employees understand company priorities and feel part of a shared purpose.

In 2026, internal communication involves more than noticeboards and scattered email threads. Organizations with hybrid or frontline teams need modern internal communication platforms like Blink to connect employees, simplify updates, and enable easy collaboration. 

A successful internal communication strategy includes all communication types: top-down, bottom-up, and peer-to-peer. These channels work together to connect employees and ensure information flows throughout your organization.

For larger or dispersed teams, achieving this can feel like a tall order. But with the right internal communication software, even global workforces can stay connected and engaged.

Luckily, many new tools and platforms can help your company improve communication. 

So, which platforms are worth your investment? 
‍

{{get-your-internal-comms-health-score="/callouts"}}

Types of internal communication tools and platforms

Before diving into specific providers, it helps to understand the main types of internal communication software shaping the modern workplace in 2026.

The most effective organizations use a combination of these tools — or a single employee experience platform like Blink, which combines many of these functions into a single mobile-first solution.

Instant messaging tools

Internal communication isn’t just top-down. Co-worker collaboration tools keep conversations flowing across teams and locations by enabling quick information sharing, file exchange, and informal social connections.

{{mobile-chat="/image"}}

Advantages:

• A communication tool that allows employees to chat and share information (along with emojis and GIFs)
• Most instant messaging tools are available on both desktop and mobile
• Messaging tools can be used for communication between co-workers, but also for information-sharing between leadership and employees

Best tools: Blink, Slack, Jive, Workvivo

Emails and newsletters

Digital newsletters have always been great for sharing essential company updates. Modern tools enhance this channel with templates, analytics, and branded content delivery.

Best tools: ContactMonkey, Axero, Poppulo, Staffbase

Audio and video conferencing tools

Rewind a decade and video conferencing probably wouldn’t be one of the top staff communication tools on your list. Today, however, in a world of remote and hybrid teams, video conferencing tools are a workplace essential. They allow employees to talk face-to-face, even when they’re not based in the same office.Now a workplace essential, these tools make remote and hybrid meetings seamless — from one-to-one calls to company-wide events.

Best tools: Zoom, Google Meet, Microsoft Teams

Employee recognition center

Recognition platforms reward effort and build engagement by blending social recognition with tangible rewards to boost morale and employee retention.

Best tools: Blink, Bonusly, Unily

{{mobile-kudos="/image"}}

Employee engagement and surveys

Engage your employees and you experience countless benefits, including improved productivity, customer loyalty, and profitability. But if you really want to improve employee engagement, you need to measure it.

Employee surveys and feedback forms are an essential part of any internal communication toolkit. They support bottom-up communication and give you valuable insight into how employees really feel about working for your firm.

{{mobile-survey="/image"}}

‍

Best tools: Blink, SurveyMonkey, Bonusly, Qualtrics

Company news feed

A private, social-style feed alerts employees to company updates and important cultural moments.

Best tools: Blink, Workvivo, Staffbase, Happeo

{{mobile-main="/image"}}
‍

Project management

Project management platforms keep work visible, accountable, and collaborative.

Best tools: Asana, monday.com

Intranet

Evolving beyond traditional intranets, these tools now enable engagement, two-way communication, and document collaboration.

Best tools: Blink, Simpplr, Happeo, Unily

Employee communication app

Mobile-first employee communication apps centralize updates, messaging, and engagement features — ideal for hybrid and frontline teams.

Best tools: Blink, Workvivo

Employee experience platform

These top-tier employee experience platforms offer a user-friendly way to access messaging, news, surveys, recognition programs, and HR functions.

These platforms go beyond communication — supporting onboarding, engagement, and culture-building.

Best tools: Blink, Workvivo, Staffbase

The takeaway:

Modern internal communication relies on an integrated ecosystem or a unified platform like Blink, which simplifies your tech stack and enhances workforce connection.

Blink serves as a mobile-first communication app, a modern intranet, a recognition tool, and a complete employee experience platform. That agility makes it ideal for companies looking to streamline their technology and boost employee engagement.

20 best internal communication tools

Ready to find the right comms solution for your organization? Take a look at our round-up of the best internal communication tools for 2025.

1. Blink

Blink is a modern internal communication tool and employee experience platform that brings together messaging, news, surveys, recognition, and analytics into a single mobile-first solution. It’s designed for organizations that want to improve communication, engagement, and access to information across both desk-based and frontline teams.

‍

{{mobile-hub="/image"}}

‍

As a mobile-first internal communication platform, Blink’s unified interface lets teams share updates, message peers, and access essential workplace applications in real time, without a corporate email address — no matter their location.

Unlike single-purpose messaging apps, Blink functions as an all-in-one internal communication software, combining collaboration and employee engagement tools in one place.

Features like pulse surveys, recognition, and content personalization enable two-way communication and make company-wide updates more meaningful.

Blink also includes social-style communication features — such as Stories, Communities, and a personalized news feed — that make information sharing intuitive and engaging. Built-in analytics help leaders understand message reach, engagement trends, and content effectiveness.

Pros

• Unified internal communication toolset: Blink combines chat, news, surveys, recognition, and analytics.
• Mobile-first accessibility: It works on smartphones and desktops, and doesn`t require a company email.
• Personalized communication: Blink’s audience segmentation and employee journeys ensure targeted updates.
• Seamless integrations: Connects with Microsoft 365, Google Workspace, HRIS, and scheduling tools.
• Data-driven insights: The analytics dashboards measure communication performance and engagement.

Cons

• The search functionality could benefit from more advanced filtering and refinement options.

Pricing

Pricing is available on request

Use Cases

• Strengthening culture and alignment through data-informed communication strategies
• Connecting hybrid and frontline teams with one internal communication platform
• Centralizing all company messages, tools, and resources in a single hub

Improving engagement through interactive multimedia content

2. Asana

Asana is a well-known project management tool and, if you use it, you’re in good company. Around 85% of Fortune 100 companies say they use Asana.

With this workplace communication platform, you can create, prioritize, and allocate tasks. You can view tasks in timeline, board, and list formats — and track your progress toward milestones.

The visual format makes it easy to see which tasks your team needs to complete first. And the process of identifying and remedying project bottlenecks becomes much easier too.

Pros

• A free version that supports 10 members and comes with unlimited storage, tasks, and messages
• A clean, intuitive interface and a comprehensive selection of project and task management tools
• Comes with a mobile app so employees can keep of track of projects on the go
• Good integration with third-party tools

Cons

• A high volume of email notifications can be frustrating for users
• One of the more expensive project management solutions available
• The mobile experience pales in comparison to the desktop experience
• Collaboration tools aren’t as extensive and effective as those of other project management tools on the market

Pricing

Monthly pricing for Asana starts at a basic free plan. A business plan costs $24.99 per user per month when billed annually.

Use cases

• Giving remote teams the tools they need to manage projects effectively
• Cross-team collaboration
• Status updates and reporting — leaders can view dashboards and reports to stay informed of project progress.

3. Jive

Jive is a community-building communication tool that you can use for top-down, bottom-up, and peer-to-peer connection. Team members can share photos, videos, documents, status updates, and blog posts. They can also decide whether their post gets seen by one team member, a specific group, or the whole organization.

Another great feature of Jive is its People Directory. Here, employees can search for co-workers they want to connect with, based on their skills, endorsements, and favorite activities.

Pros

• Jive is an all-purpose business communication tool
• Supports personalized news updates
• Provides a single inbox so employees can manage all company communications and conversations in one place

Cons

• Jive has a complicated interface and a cluttered layout that can be difficult for users to understand and navigate
• Limited integrations with the other workplace tools you use
• Some users say the Jive mobile app is slow and clunky with lackluster features

Pricing

Pricing is available on request.

Use cases

• Creating a centralized hub for updates and document sharing
• Personalizing company updates to make them more relevant and engaging
• Giving employees the tools they need to interact with leadership, managers, and coworkers

4. Zoom

Zoom is often listed as one of the most reliable video conferencing platforms. It offers excellent audio and visual quality, even when internet connection is patchy, and it’s really easy to use.

You can record meetings, direct meeting participants to breakout rooms, and make use of a meeting annotation function. Zoom offers a range of other useful features too, including an online whiteboard and virtual working spaces (known as Zoom Huddles). 

Pros

• User-friendly interface
• Can run small one-to-one meetings, large conferences, and anything in between
• Advanced features include breakout rooms and webinar hosting

Cons

• Zoom can be expensive for larger teams, with add-ons needed for meetings of more than 500 participants

Pricing

A Pro plan, for up to 99 users, costs $15.99 per user per month. A Business Plan, for up to 250 users and with a greater range of features, costs $21.99 per user per month.

Use cases

• Running live meetings and webinars
• Supporting video and audio communication for hybrid and remote teams

5. Bonusly

Bonusly gives you all the tools you need to run a successful recognition program. Via an intuitive platform, employees can tag peers and congratulate them on their accomplishments. Congratulated employees earn points, which they can then use to claim their preferred reward — a gift card, cash, or a charitable donation. 

Reporting tools give leaders insight into team dynamics and patterns of recognition. It helps you to discover top performers and identify people who haven’t had any recognition in a while.

‍

Pros

• A user-friendly interface and next to no learning curve
• The option to tailor recognition programs to fit your culture and values
• Out-of-the-box integrations with other workplace tools including Workday, Asana, and Slack

Cons

• Limited analytics — so it can be hard for companies to understand employee engagement and recognition patterns

Pricing

Monthly pricing options for Bonusly starts at $2 per user.

Use cases

• Strengthening company culture and employee morale with regular recognition, even when employees are working remotely
• Creating a culture of peer-to-peer recognition — employees can award points and praise to their co-workers

6. Axero

Axero is an internal comms platform designed to unify teams, increase productivity, and improve workplace culture. It features mass email tools, an activity stream, a blogging platform, and instant messaging.

Using Axero, you can create a central hub for files, communications, and company updates. Collaboration features also come in handy, with space for team discussions and the option to co-edit documents.

Pros

• Axero’s customer service is responsive and helpful
• Good customization and integration options
• A comprehensive employee directory that makes it easy for staff to find and connect with co-workers

Cons

• A steep learning curve — users say that Axero can be overwhelming for beginners
• Some users say that Axero functionality lags behind that of other intranet competitors
• Limited features on the mobile version 

Pricing

Pricing is available on request.

Use cases

• Creating a single hub for news, updates, and resources
• Supporting collaboration across your company, with file sharing and team discussions
• Building a personalized employee experience, with custom dashboards tailored to the roles and departments of employees

7. ContactMonkey

ContactMonkey is one of the best newsletter platforms available. Unlike some of its competitors, ContactMonkey integrates with both Outlook and Gmail so you can send emails from and receive replies to your usual inbox.

The platform provides an easy-to-use, drag-and-drop email builder. Multiple team members can collaborate on the same email. And analytics tools help you judge which newsletter content is best engaging your workforce, so you can create more of the same.

Pros

• Employee survey tools so you can email your surveys to the workforce with ease
• Integration with Outlook and Gmail
• SMS integration that allows you to reach employees with urgent updates
• Real-time tracking and analytics — so you get insight into email open rates and click-throughs

Cons

• You can only use ContactMonkey for internal emails, not external marketing emails
• Only supports communication over email, which may not be particularly engaging or appropriate for all organizations
• Unlikely to fulfill all your internal communication needs

Pricing

Prices start from $600 per month for 500 employees. Prices for more extensive plans are available on request.

Use cases

• Engaging email and newsletter communication for employees
• Launching employee surveys to help you acquire useful feedback

8. Slack

Slack is an instant messaging tool that supports asynchronous communication. Slack works well for desk-based employees who have access to other platforms, like Google Drive. Slack doesn’t work as well for on-the-go, field-based employees, who don’t have such easy access to separate cloud storage.

People within your organization can launch chat threads, including as many or as few team members as they like. They can create threads for different projects, departments, and topics. Teams also get access to little extras, like file sharing, message search, and a task reminder function.

Pros

• User-friendly interface
• Integration with a wide range of other workplace software
• Customizable notifications

Cons

• Doesn’t work well for teams who are on the go — Slack is most suited to desk-based teams
• Can be hard to find what you’re looking for across multiple chats and channels

Pricing

Slack offers a limited free plan. Paid plans start from $8.75 per user per month.

Use cases

• Ensuring real-time communication between dispersed team members
• Providing a variety of internal communication channels — including direct messages, group chats, and channels

Read more: Top Slack alternatives

9. SurveyMonkey

SurveyMonkey has made it to our employee survey top spot for its ease of use. This employee communications platform has lots of survey templates to choose from and, if speed is your priority, lots of features that help you get employee feedback fast.

You can choose from hundreds of expert-written questions or write your own. And with the help of custom templates, you can find or create surveys for any situation, whether you want to conduct 360 reviews, find out your Net Promoter score, or seek feedback on your employee engagement efforts.

Pros

• Ease of use — SurveyMonkey has a clean, uncluttered interface that employees will enjoy using
• Using the Genius Assistant and the “build it for me” feature, you can create surveys quickly
• Excellent analytics that help you make sense of employee responses

Cons

• Limited free features
• Limited customization options, so you may struggle to create complex or specialized surveys

Pricing

Prices start from $30 per user per month.

Use cases

• Boosting employee satisfaction and engagement with the help of employee feedback
• Making it easy for your teams to launch and respond to employee surveys 

10. Microsoft SharePoint

Microsoft SharePoint is a file-sharing software that integrates seamlessly with the other Microsoft tools you may already use. You can create branded document libraries called sites, customizing them for document collaboration or top-down comms.

Teams get to share news, documents, and data. They can also edit documents collaboratively — setting notifications so they know when a co-worker makes changes.

Pros

• Easy integration with other Microsoft products
• Allows you to segment employees by division, giving each division its own calendar and visual timeline
• Customization options so you can build forms, workflows, and custom applications for your teams

Cons

• Not particularly user-friendly, especially on mobile
• Cost of implementation is high and adoption rates tend to be low

Pricing

A basic SharePoint plan costs $5 per user per month.

Use cases

• Project collaboration — teams can co-edit documents and manage workflows
• An easy way for desk-based teams to access company documents and resources
• Using internal announcements and newsletters to communicate with all employees

11. Monday.com

Monday.com is a project management tool that supports comms and employee engagement. You can use this internal communications software to create and assign tasks, track project progress, and create performance-tracking templates for employees.

Team members receive notifications when action is required. And an easy-to-use visual interface makes it easy to see where each project is up to at a glance.

Pros

• A comprehensive set of project management tools
• Customizable project templates to get you started
• A weekly overview so you can see tasks and project milestones you need to tackle over the next few days

Cons

• The backend of this business communication software is complicated and involves a steep learning curve
• Limited comms tools so Monday.com isn’t useful as a standalone business communication platform

Pricing

Prices start from $8 per user per month.

Use cases

• Improving project management and work collaboration
• Task and workflow automation to streamline repetitive processes

12. Workvivo

Workvivo is an intranet software company owned by Zoom. You can use this internal communication tool to improve comms, employee engagement, and recognition, too. You can also make use of multiple communication channels and employee feedback tools.

Standout features include live broadcasting tools, so you can launch live streams and podcasts. You can also create microsites, where teams and special interest groups can create their own, tailored communities.

Pros

• Strong translation abilities for multilingual organizations
• An engaging, social-media-style interface that will feel familiar to employees
• Rich communication tools including a news feed and instant messaging (available through integrations with tools like Slack, MS Teams, and Zoom meetings)

Cons

• Chat functionality on the mobile app falls behind the desktop experience
• Advanced features — including chat, Workvivo TV, and advanced analytics — are add-ons that come at an additional cost
• Admins say they want better customization options and improved third-party integrations

Pricing

Workvivo’s Business Plan starts at $20,000.

Use cases

• Creating engaging, social-media-style communications
• Ensuring internal communications move in all directions — top-down, bottom-up, and peer-to-peer
• Opening up internal communications to deskless employees

Read more: Top Workvivo alternatives

13. Staffbase

Staffbase is an internal communication platform designed to connect and engage employees. It brings company news, messaging, and resources into one place, making it easier for you to reach your workforce — whether they’re remote, hybrid, deskless, or office-based.

With Staffbase, you can communicate over the company intranet and send emails and SMS, all from one centralized dashboard. You can also create tailored content paths so employees receive the right information at the right time.

Pros

• A great user experience across desktop and mobile versions
• Brings a range of communication and workplace functions into one location, supporting top-down, bottom-up, and peer-to-peer conversations
• Built-in reporting so you can see how employees are using the platform and interacting with your content
• You can customize the platform so it matches the look and feel of your branding

Cons

• Some add-ons and integrations come at an additional cost
• There are few out-of-the-box features on the employee app
• Search functionality and integrations aren’t as good as they could be

Pricing

Pricing is available on request.

Use cases

• Launching employee surveys with in-built tools
• Creating a single source of truth within your organization thanks to communication channels that all workers can access
• Making comms more personal, with the option to segment your audience and deliver relevant content to different employee groups

14. Poppulo

Poppulo is an email and mobile communications software. It also provides digital signage functionality and digital tools for desk and meeting room management.

You can target messages based on location, role, or interests to cut through the noise. You can also access tools for planning and promoting internal events, like town halls and team meetings.

Pros

• Omni-channel communications, across email, SMS, intranet, and digital signage
• Drag and drop email design tools plus advanced personalization
• Strong analytics — Poppulo gives comms teams clear visibility into message performance

Cons

• Poppulo is more complex than some of the other tools on this list, so there can be quite a learning curve
• While it brings multiple communication channels together, Poppulo isn’t comprehensive enough to work as a standalone company communication system

Pricing

Pricing is available on request.

Use cases

• Enterprise email communication and analytics
• Improving the quality of email messaging with employee segmentation tools
• Managing office workspace among hybrid teams

15. Qualtrics

Qualtrics is an employee survey and feedback tool. You can use it to capture employee data via surveys and passive listening — and discover how your business is doing across metrics like intent to stay, engagement, inclusion, and wellbeing.

Surveys are easy to customize, with advanced question types and logic, while analytics and reporting tools help you turn insights into actionable strategies. 

Pros

• Flexible survey design options
• Powerful analytics and reporting capabilities
• AI tools that guide you to take action based on your employee feedback findings

Cons

• Using advanced features effectively may require training
• Qualtrics can be overly expensive for smaller businesses

Pricing

Pricing is available on request.

Use cases

• Improving employee satisfaction and engagement with the help of regular surveys
• Creating a culture of 360 feedback to improve the effectiveness of management and leadership

16. Happeo

Happeo is a Google-based intranet that provides a centralized location for all internal communications. It provides a hub for company news, documents, and collaboration tools.

Key features include a social intranet, an employee directory, and an intuitive search function. You can also use AI tools to find and fix gaps in your knowledge base. 

Pros

• Easy integration with Google Workspace tools
• Excellent search functions so it’s easy to find the people, posts, and integrated third-party apps you’re looking for
• The option to create hubs and communities based on departments, roles, and shared interests

Cons

• Limited integrations beyond the Google suite
• A web-first platform, best suited to desk-based teams

Pricing

Pricing is available on request.

Use cases

• Creating a centralized hub for updates and document sharing
• Building company culture and employee engagement
• Connecting hybrid, remote, and office-based teas

Read more: Top Happeo alternatives

17. Unily

Unily is an employee experience and internal communications tool. It provides features that support its “four cornerstones” of digital employee experience: Alignment, Engagement, Enablement, and Simplicity.

Key features include email, employee feedback, and recognition tools. You can design, sequence, and automate employee journeys so staff receive relevant information at the right time. You can also use gamification features to improve intranet engagement.

Pros

• An excellent desktop version, with an engaging and intuitive user experience
• Fine-grained controls for admins
• A good range of notifications

Cons

• Mixed opinions on Unily’s customer service and ability to support its partners
• Translating Unily’s comprehensive desktop features to mobile is a challenge for admins

Pricing

Pricing is available on request.

Use cases

• Creating channels for company-wide communications
• Boosting employee engagement with dynamic content and gamification
• Making recognition a key part of company culture

Read more: Top Unily alternatives

18. Simpplr

A comprehensive intranet platform, Simpplr supports internal communication and employee engagement. It provides a user-friendly, social-media-style interface and provides AI-driven content recommendations.

Standout features include employee listening tools, surveys, and a recognition program. There are also lots of communication channels you can use across email, SMS, a mobile app, and desktop software.

Pros

• An intuitive, uncluttered interface
• Strong analytics that make it easy to track engagement metrics and content performance
• Great search functions

Cons

• Difficult login process, with multiple links provided
• Some users say the struggle to integrate Simpplr with their preferred third-party apps
• Advanced features can be expensive

Pricing

Pricing is available on request.

Use cases

• Making employee feedback and listening a key part of company culture
• Creating a centralized hub for communications, resources, and community
• Bringing large organizations and distributed teams together

Read more: Top Simpplr alternatives

19. Google Meet

Google Meet is a video conferencing and virtual meeting tool. It’s integrated into Google Workspace, so it connects easily to Gmail, Calendar, and any other Google tools your team happens to use.

It’s incredibly easy to use via an internet browser so users don’t even have to download the software. This makes it one of the most accessible virtual meeting tools currently available.

Pros

• Easy to set up and use
• The ability to hold meetings with up to 1,000 participants
• Chat, emoji, and screen share functions available during meetings

Cons

• You need additional tools to fulfil all internal communication needs
• Fewer advanced features compared to Zoom and Microsoft Teams

Pricing

Prices start from $6 per user per month.

Use cases

• Virtual team meetings, webinars, and company-wide announcements
• One-on-one video meetings
• Virtual training and employee onboarding 

20. Microsoft Teams

Microsoft Teams combines instant messaging, video conferencing, and file-sharing tools. As you’d expect, it offers the best possible integration with other Microsoft Office tech. You can use a selection of tools to create an all-round internal communication solution.

You can use Teams to run video meetings and team chats when your employees are working remotely or across different locations.

Pros

• Strong integration with other Microsoft products
• Secure communication and file sharing

Cons

• Interface isn’t particularly engaging and there are few social-media-style features
• Teams is designed for desktop use so mobile users don’t get the same user experience

Pricing

Prices start from $4 per user per month.

Use cases

• Creating digital channels for internal communication and project management
• Launching video and audio calls and sharing company-wide updates
• Bringing remote and hybrid teams together, even when they’re working in different locations

Read more: Top Teams alternatives

Choosing an internal communication tool for your frontline organization (2026)

The right choice depends on your organization’s structure, workforce, and goals — particularly if you operate with hybrid or frontline teams.

For frontline organizations, the most significant communication challenge is dispersion. To resolve this, every employee should receive critical updates and feel part of the same company culture, even if they rarely visit headquarters.

To build a sense of belonging, choose a mobile-first internal communication platform that’s user-friendly and equally accessible for all.

To identify the best fit, ask yourself these four questions when evaluating internal communication software:

#1. Is your organization office-based, or do you have deskless workers to consider?

Some internal communication tools suit desk-based teams, such as intranets designed for desktop access. However, these are often unsuitable for reaching frontline workers who rely on smartphones.

To prevent information gaps, look for mobile-first internal communication solutions that offer the same functionality across devices. A dedicated mobile app ensures equal access and engagement across every team member — no matter where they work.

#2. Do your employees have regular opportunities to connect during the workday?

Connection drives performance, and employees who feel they belong are much more engaged and productive.

The problem for frontline teams is that they often lack organic “water cooler” moments. Using internal communication tools that enable social-style interaction — such as chat, feeds, and communities — fosters real-time collaboration between field and office teams.

#3. How much time can your employees spend on internal comms each day?

As frontline employees are busy serving customers, maintaining operations, or working off-site, they need a simple and reliable communication platform. 

When evaluating tools, prioritize their ease of use, onboarding speeds, and precise message delivery.

Also check adoption rates and engagement levels as they’re powerful indicators of how smoothly a tool integrates into your daily workflow.

#4. How many internal communication goals do you want to cover?

Some platforms specialize in single functions, such as surveys, document sharing, or project management. Others, like all-in-one employee communication platforms, combine these capabilities.

To streamline your tech stack while enhancing connection and engagement, choose an internal communication tool that supports multiple channels — chat, news, surveys, recognition, and analytics — within one system.

The importance of internal communications in an organization

Every organization — frontline or otherwise — needs an effective internal communication strategy that unites employees behind the company culture and values, improves collaboration, and enhances retention.

Strong internal communication also supports:

• Company connection: When employees feel aligned with organizational goals, engagement and satisfaction rise
• Change management: Transparent communication ensures buy-in during transitions
• Problem-solving: Clear, direct messaging limits misinformation and strengthens trust
• Productivity: Employees perform best when information is easy to find and act upon

Many internal communication tools support these goals — from instant messaging and surveys to intranets and recognition platforms. For frontline teams, the right solution must be mobile-first and easy to access on the go.

The right internal communication software can transform a disconnected team into a cohesive, informed community. 

Blink shows how this works by helping companies like Go North West connect all their employees through a single digital hub.

Blink. And transform company communication with an all-in-one internal communication platform built for every worker.

What makes him awesome?

Phil has been with Malcolm group since 2017, working on the logistics side of the business. It’s been challenging to get our Drivers on board with Blink, but Phil has been a true champion of the app from the start. Sharing pictures on the road, offering guidance to fellow drivers, and now he is a trained Mental Health First Aider for Haydock, he uses the platform to communicate and support with his peers who might be struggling.

How has Blink helped in his role?

We have drivers on roads all over the UK and Blink allows Phil to reach them when he otherwise couldn't. It also means drivers can easily reach office colleagues and others across the business.

What does he want to do next?

Phil loves driving so I’m sure he’ll keep trucking on!

Nominated by: Aaron Thomson, Internal Communications Coordinator

How engaged your frontline employees are directly impacts how successful they are as a team. If you can encourage engagement then productivity, quality, care, commitment, and retention surely follow.

Yet, no matter how clear the correlation is, it’s not always as clear how to achieve frontline employee engagement.

In this guide, we share expert insights for your employee engagement strategies — helping you create a positive working environment that inspires satisfaction and success.

From understanding the importance of communication and collaboration across the organization to leveraging technology for better team performance, this guide will cover the activities and tools needed to foster an engaging frontline culture.

The current state of frontline employee engagement

Recent employee engagement statistics tell us that only 21% of employees are engaged at work.

The percentage is likely lower when it comes to the frontline.

That’s because frontline employee engagement is often handled as an afterthought. There’s a misconception that when workers are out in the field, then they don’t ‘need’ to feel connected to the wider business. Or that because their role doesn’t require a computer, they won’t want digital tools to improve their experience.

We see from our work with frontline organizations that these assumptions are wrong, and that frontline employees do want to feel engaged.

Communication starts to flow much more freely when the right tools are in place (as much as 10x more for certain Blink customers); frontline staff are more willing and able to provide feedback (survey responses increase by 300%); and you can help almost every employee to better connect with the company’s mission and vision.

So why do so many attempts at frontline employee engagement fall flat?

Workers might resist not because they don’t want to engage, but because they have become wise to empty frontline engagement projects and initiatives. The programs that fail are the ones that misunderstand what frontline workers need to succeed — or that ask too much of them while delivering too little.

“Great, another thing to remember”

“It’s not a natural part of my day”

“It’s a one-off thing”

“It’s too hard to use”

To help create frontline employee engagement initiatives that work, we first have to understand why these employees have become disengaged in the first place.

Why frontline employees become disengaged

1. Lack of the right technology

According to Blink research on the health and social care space:

• Over one-third (34%) of employees can’t easily access workplace systems on their mobile
• Nearly 20% aren’t using their company’s intranet
• … and two-thirds of this ~20% aren’t even sure how to log on

Disengagement with — or lack of access to — company platforms leads to missed information and feelings of isolation. At best, this can impede a frontline worker’s ability to do their job (maybe they miss an important update or never receive new guidance). At worst, it distances them so much from the rest of the business that they exist in their own, dissatisfied silo.

52% of frontline workers say they would leave their job over tech tools, making leveraging the right technology a very easy win for keeping your frontline engaged and retained.

But we can’t take the same tech stack that desk-based workers use and apply it to the frontline.

As Ian Gordon, former President of Administrative Operations at Elara Caring, told us in an interview:

“Being a frontline worker can feel like you’re on an island by yourself, and the solutions that you need must be quicker and more succinct. You can’t spend a lot of time signing in and navigating. You need to get to your answer now.”

The ‘right’ technology for frontline engagement will:

• Be intuitive and frictionless
• Allow the most essential, day-job-critical messages to cut through
• Facilitate the workflows that are most important to the ‘deskless’ front line: shift swapping, accessing pay stubs, providing feedback, and so on.

If your frontline tools don’t deliver on the above, then your frontline employee engagement efforts will be wasted.

2. No sense of belonging

Frontline disengagement can also result from a lack of community.
80% of frontline employees say that they are afforded few connection opportunities at work, according to McKinsey research.

And even if these opportunities exist, frontline workers aren’t always engaging with them. McKinsey found that frontline workers were taking part in the below methods of community and connection just once a month or less:

• Internal corporate communications (e.g., town halls)
• Watercooler talks with co-workers
• Employee resource groups
• Other work-related events

Touchpoints like these are all essential for building team spirit and rapport within frontline teams. And if workers aren’t engaging with them, then this speaks volumes about the types of community events that frontline leaders should invest in.

The best way to learn what works for your frontline is to ask them.

We touch on the concept of outside-in thinking in our whitepaper, ‘The frontline engagement roadmap: A step-by-step guide to driving transformative change’. Download your copy today.

3. No clear development opportunities

If you think that all engaged frontline workers are ‘rockstars’ — satisfied with mastering the job they have today rather than looking to step up — then think again.

There’s a very good chance you have ‘superstars’ in your frontline workforce as well. When engaged in a role, these employees are further motivated by the idea of career progression and will actively seek out opportunities to advance and develop. 70% of frontline workers apply for advancement opportunities when they are offered, seeking greater financial security, learning, and development.

But how easy is it for these employees to find this professional development?

Lack of development opportunities came up as a theme — and a reason for leaving a role — among the health and social care workers we spoke to in 2021. Further research has found a similar trend in the retail space, where 32% of frontline workers cite a lack of career development as a turnover factor.

“The vast majority of deskless workers (97%) report that they would stay in their current roles if their conditions improved. Such conditions go beyond a pay rise, meaning that HR needs to offer deskless workers the same opportunities as their deskbound counterparts.”

Frontline leaders should strive to offer clear development opportunities to frontline workers, plus training and learning resources wherever helpful. This could include anything from providing access to relevant training courses and a Hub for training materials, or offering them direct opportunities to move into managerial roles.

There’s also something to be said for training and empowering first line managers to help frontline workers develop. 73% of frontline employees agree that having a manager who supports their career progression is key to career advancement.

4. They don’t feel listened to

The 2021 Blink research we mentioned earlier was called our Listen campaign. And it got its name for a reason.

In it, we surveyed 1,000 frontline UK health and social care workers to find out how their day-to-day lives could be improved. And one word cropped up again and again: listen.

Over one-third of the frontline workforce feels their organizations would fail to act on employee feedback — and that needs to change if we want them to keep providing it. To truly empower your frontline employees, you need to show them that you value what they do and that you hear what they say.

No more out-of-sight, out-of-mind mentality. No more assuming your frontline is ‘getting on just fine’. If your frontline workers don’t feel heard, your engagement strategy isn’t working. It’s as simple as that.

5. No culture of, or channels for, recognition

Nearly 4 in 10 (37%) frontline workers don’t feel as valued as their desk-based counterparts. We were saddened to learn this from our Listen research, but not all that surprised.

After all, the recognition strategies that work for desk-basked employees can’t be efficiently deployed for the front line. A line manager can’t send a team-wide or company-wide email celebrating someone’s contribution. You can’t all get together at 5pm on Friday to toast the week’s achievements.

As with the tooling and community-building tactics we looked at above, frontline recognition requires a unique approach. How can you bolster both technology and community to give credit where credit is due?

It’s also important to make sure that feedback is given as soon after the event as possible. So ask yourself: what are the platforms that allow a quick turnaround of employee recognition in a fun, engaging way?

Help employees feel valued with Blink

Frontline employees deserve to be recognized for the hard work they do: for being the backbone of an organization’s success.

Without this, it’s no wonder they become disengaged.

6. Inefficient communication strategies

In our research, almost one-fifth of workers state that they don’t receive relevant internal communications from their employer organization.

An effective comms strategy combines group and 1:1 Secure Chats, regular Feed updates, engaging company news announcements, and more — all wrapped up and delivered in a platform or platforms that frontline workers want to engage with.

Given anything less than this, frontline teams can feel left out of the loop and unable to participate fully in their organization’s culture.

Get your frontline-centric communication strategy right and you can expect to see frontline employee engagement pay off in a myriad of ways.

Blink’s best advice for frontline employee engagement

Use tools that work for them

Your frontline staff need digital tools that work for them: where they need them and when they need them. From seamless integration with your current tech stack, to push notifications, single sign-on capabilities, and more, there are a number of tools that make it easy for frontline employees to engage on the go.

A frontline engagement app like Blink allows your workforce to easily access everything from one single platform. We’re talking company news, training materials and resources, inter- and intra-team communications, feedback surveys — the list of features keeps growing.

No more complex systems to navigate or multiple passwords to remember. Blink provides you with a simple, intuitive mobile app that gives your frontline employees the power to stay connected and engaged.

Book a free demo today

Conduct regular pulse surveys

Your frontline staff are the eyes, ears, and face of your organization. Listen to what they have to say, and you can learn more than you’d realize about your product or service, how happy customers are, and how well your processes are working today.

Pulse surveys offer up a consistent and user-friendly way to gather frontline feedback, no matter where your teams are working.

The data you gather can help identify areas of improvement — both internal and external to the business. This, in turn, will have a positive impact on all the essential metrics: frontline employee engagement, customer satisfaction, plus revenue and ROI.

💡 Learn more about How To Conduct Your First Employee Engagement Survey today.

Listen to and action feedback

Remember that statistic about frontline workers not believing their feedback will be actioned? Now is your time to win back their trust.

Remember, employee engagement should be earned. It won’t be given freely.

As a frontline leader, making sure that feedback is heard and put into action should be an essential part of your wider engagement strategy.

Be open and honest with the results of your surveys — and communicate what you’re doing as an organization to action this feedback.

Never present results as better or worse than they actually are, and always encourage an open dialogue about the outcomes of feedback initiatives. If you want your employees to offer their feedback on an ongoing basis, you need strategies that communicate to them how you’re hearing what they say.

You could even share your survey findings in a company-wide Feed announcement, along with specific objectives the organization has taken from the results and when these new initiatives will be put into place.

This doesn’t add any extra pressure to your frontline, but it does make your employees feel heard and valued.

Create engagement champions

Setting off on a frontline employee engagement transformation isn’t easy — or, it doesn’t feel easy at the start, at least.

We look at the power of allies in our frontline engagement roadmap and Ian Gordon also referenced how influential they can be:

“You need to find someone who has the energy, passion, and is empowered enough to lead the initiatives. That person could be the project lead, but preferably it’s someone from the frontline or with frontline experience. The frontline needs to have that relationship with management all the way up and be comfortable to share their concerns.”

Ian Gordon, Former President of Administrative Operations at Elara Caring

These allies, or engagement champions, can help drive initiatives both top-down and bottom-up, facilitating two-way communication between management and staff. They can also support the adoption of new tools, ensuring that frontline workers are comfortable and engaged as new technologies are implemented.

Blink Champions are the cornerstone of a successful launch with the frontline’s leading engagement app. Their role includes:

• Working with other Champions to ensure the launch is a success
• Raising awareness of Blink
• Encouraging others to use the app
• Being active in the Feed
• Educating their team on how to use the app
• Being an advocate for Blink
• Becoming an expert on Blink

Get commitment from every level of management

Ideally, you’d have engagement allies from the front line to your C-Suite.

If your company’s mission is to boost frontline engagement, then every staff member in an authority position needs to show their support. Yes, engagement should be enabled by managers buying into the right digital solutions, but it should also be held up by your company’s values and all aspects of your leadership.

Our research also demonstrates that frontline staff want senior management to listen to them, communicate with them, and respond to them. A simple, yet frequently forgotten, task.

First line managers could be a particularly interesting group to engage with: making up 50% – 60% of a company’s management and directly supervising as much as 80% of the frontline workforce.

When employees interact with their first line managers daily, it’s essential that those individuals set an example and demonstrate engagement through their behavior.

Managers should also be available to listen to frontline workers and act upon any issues they identify. This will help drive the desired engagement from the bottom up, inspiring the workforce to keep engaging regularly.

Recognition and reward

Forward-thinking companies are already investing in co-worker recognition tools. This helps deliver meaningful recognition and rewards to their employee base, reminding employees how valued they are.

Such approaches can quickly encourage motivation, nurture employee wellbeing, raise employee morale, and boost engagement levels across the board.

You should also consider directly rewarding engagement (interactions with your employee app, for example) to reinforce and reward the behavior, creating a positive ripple effect to inspire more engagement.

‍

What your business stands to gain

Frontline employee engagement = fewer absentees

Teams within the top 20% of employee engagement scores realize a 41% reduction in absenteeism. Imagine what your frontline organization could do with fewer empty shifts and less time spent finding staff to cover sickness — plus the additional revenue this will inevitably create.

Frontline employee engagement = lower turnover, higher retention

The cost of replacing an employee can range anywhere from 50% – 250% of their annual salary. So it’s no surprise that 87% of HR experts consider employee retention one of their highest priorities.

Why are we telling you this in an article about employee engagement? Because engaged workers are more likely to stay with their employers.

Disengaged workers will either be in an active search for their next role or much easier to sway should a desirable opportunity arise elsewhere. If you can create an engaging employee experience, however, you’ll retain your best talent.

Frontline employee engagement = a healthier bottom line

Engaged frontline employees deliver better quality of service, leading to customer satisfaction and loyalty.

92% of business executives believe that engaged employees perform better. And with engaged frontline workers performing at their best, better business outcomes are a natural development.

Bottom line improvements for highly engaged organizations include:

• 10% higher customer ratings
• 18% higher sales
• A 23% difference in profitability

In this way, an increase in engagement from frontline employees can be felt by every stakeholder, in every department, and at every level of the business.

What now?

Achieving operational excellence is a challenge on its own. Doing so while also investing in employee experience can leave frontline management teams feeling overwhelmed.

So let’s break it down into simple steps.

If you understand why frontline employees disengage, what motivates them, and how to keep them engaged, then you can establish a frontline engagement strategy that truly works.

Companies can unlock tremendous value from their workforce, demonstrate a real commitment to their employees, and drive positive business outcomes — all by leveraging the power of frontline employee engagement.

How can Blink help?

At Blink, we understand the importance of engaging with frontline employees. We’ve helped over 250 frontline organizations increase engagement and performance throughout their frontline.

Our frontline engagement app helps you measure and manage employee engagement in real-time to drive sustained improvements across your business. With our advanced analytics and tailored solutions, you can quickly identify problem areas, create action plans, and keep your employees engaged.

With our comprehensive suite of solutions, we’ll help you unlock the power of your frontline and achieve the results you’re looking for.

Get started with a free demo