From Spitalfields to Soho: How Bubala brings their teams together

99% activation
across the organization
14 app opens
per user every day
A culture of bonding
powered by fun social posts and cross-department bonding

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Meet Bubala

Bubala is a fast-growing London-based restaurant group known for their bold, vegetable-led take on Middle Eastern cuisine. Founded in 2019, the concept began as a sell-out pop-up before evolving into a full-fledged hospitality brand. Bubala now operates three locations: the original Michelin-recommended spot in Spitalfields, a sleek Soho outpost, and a newly opened restaurant in King’s Cross.

At their heart, Bubala is a celebration of vegetables — no meat, no substitutes, just vibrant, flavor-packed dishes inspired by the Levant. The name “Bubala” — a Yiddish term of endearment — captures the group’s generous, playful spirit. Bubala has brought this energetic culture to life with Blink, creating a social hub where all roles, teams, and locations can connect with each other.

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