How to build an internal comms ROI case that actually wins budget

New employee journey maps can take time to develop. But when adding more smiley faces isn’t enough, how do you get an employee journey map to work better for your organization? 

The concept of employee experience maps has been gaining traction as a way to boost employee engagement and improve your onboarding process. 

The template follows a pretty straightforward path from hiring, through training, and eventually exiting, but it’s the way you use these maps that makes them valuable. 

You know your workers will have training at a particular stage, but how helpful is it? Do you see an increase in turnover at any stage? These are the types of questions your employee journey maps should help you answer. 

Why use an employee journey map?

An employee journey map can be a helpful tool for improving the employee lifecycle. This concept visualizes the entire employee experience through your organization, from onboarding until their last day.

There are a few different ways to name each stage of the journey, but every employee experience map follows the same basic flow:

• Recruitment and hiring
• Onboarding
• Engaging and training
• Development
• Progress and performance
• Exit or offboarding 

These employee journey touchpoints describe the main stages a worker might be at within the company.

You can track the average time it takes to complete each step, assign different training and feedback for different stages, and look for patterns within your journey maps.

An employee journey map can help with engagement as you can better address the needs and concerns a worker will have by knowing where they stand in the organization. 

Making the most of this tool will help you actually get some use from it.

How to make a better employee experience journey map

Don’t worry. Not all good employee experience journey maps lead to Manchester. They just have to lead to happier workers. 

Whether you already use an employee journey map template or are just starting to look into the idea, there are some steps you can take to make your maps work better.

They are the following:

1. Create different maps for different roles. The map for a frontline manager will look different from a warehouse worker, with different training and onboarding for each position. Depending on your organization, you may need a few maps or a few dozen.
   
2. Analyze your employee journey maps and look for patterns. Do many employees have trouble at the same part of the training? That may become more obvious when you compare maps and visualize the issue at hand.
   
   The latest report from the Bureau of Labor Statistics shows an average tenure of 4.1 years, and 22% of workers had been with their current employer for a year or less. 

Looking up industry-specific numbers can help you further pinpoint areas to focus on when planning out your journey maps.

3. Time feedback to the stage in the journey your employee is at. Look for onboarding feedback while the process is still fresh in their mind.
   
   Provide appropriate feedback to your employees as well. Let them know how they’ve improved after training, or likewise what they could concentrate a bit more on.
   
4. Remember, journey maps are a tool that can help predict how an employee’s experience will look, but it’s not set in stone. There can be unexpected events that change their journey map.
   
   Like a global pandemic that reduced working hours by 17.3% in 2020. Most of us are still trying to get back on track after that one.
   
5. Make sure your organization learns from the tool. These aren’t coloring book pages for employees to fill in while HR processes their paperwork. Learn from them.
   
   Did you know only 12% of employees strongly agree their company did a good job at onboarding? 

Using an employee journey map, you can analyze your new hires at this stage and see why they might feel that way. 

Wrapping up — Making employee journey maps better for your workers

Employee journey mapping is one of those tools with lots of potential. It can help you improve different processes in your organization, increase employee engagement, and create an easy-to-follow workflow for various roles.

Or you can spend an entire quarter making everyone fill these in and then promptly lose them in a subfolder that was last opened three years ago.

Just keep in mind that creating an employee journey map is the first step. You also need to make it easy to access for employees and have them provide feedback. 

This article is part of Blink’s “frontline first” series: content created specifically for leaders of deskless or distributed teams. We know that the job of frontline leadership is entirely different from managing ‘desk-based’ teams, so this is for you and your unique set of challenges.

It's somehow nearly the end of 2022, which means it's high time to start looking ahead to the year ahead.

For leaders in frontline organizations, this can be more than a little daunting. After two years of challenges caused by the pandemic and the Great Resignation, the looming prospect of a recession promises yet more adapting and innovating in order to survive and thrive.

So we'd like to help.

After working with hundreds of frontline organizations, we've created a short guide that breaks down the core principles to building a stable and successful frontline workforce for 2023 and beyond.

You can download a copy for free here or by clicking on the image below - we hope you find it useful and inspirational as you look to the new year.

Let’s create digital experiences your people will actually enjoy

It takes seven clicks to find your schedule. The training video won’t load on mobile. Your last question to HR? Still sitting in an unread inbox. Welcome to your Monday.

Now flip that:

You open one app. Your schedule’s there. So is your manager’s announcement. You give quick feedback on your shift — and get a response before lunch.

That’s the difference good digital design makes.

In 2025, the user experience employees have with workplace tech is the employee experience.

We use communication tools to message teammates, take training, request time off, and recognize each other. When those tools work well, they reduce friction and boost morale. When they don’t, it shows — in employee engagement, retention, and productivity.

This is why digital design deserves a seat at the employee experience strategy table.

What is employee experience design, anyway?

Employee experience (EX) design means applying a thoughtful, human-first design approach to every moment that shapes someone’s experience at work — physical, digital, and cultural.

That includes onboarding and learning, the work environment, feedback loops, employee recognition, collaboration tools and technologies, and even how values show up day to day.

Think of it like UX — but for your people.

At each moment in the employee journey, ask:

• Who’s the end user here? A new hire? A frontline shift worker? An overwhelmed manager?
• Where does this moment fit in the bigger picture? Is it part of onboarding, communication, or recognition?
• What are they feeling — and what do they need right now? Confidence? Clarity? Connection?
• How can we make this interaction seamless and satisfying? Whether it’s tech, a conversation, or a checklist.
• And how will we know it’s working? What data or feedback loops will tell us?

The goal isn’t just to “optimize” moments — it’s to make them feel intuitive, personal, and friction-free.

By carefully crafting experiences, both big and small, you help your people feel valued and give employee satisfaction a boost.

And because tech tools are a huge part of today’s workplace experience, digital employee experience (DEX) design forms a big part of the picture.

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What good EX feels like: 5 signs you’re doing it right

When we’re talking about tech tools, good EX looks something like this.

Effortless

People find what they need fast. There’s no need to dig through resources or ping the IT team for help. Systems are designed to be intuitive and free from points of friction.

‍Example: A restaurant worker views their upcoming shift schedule via a dashboard on the employee app. They don’t have to message their line managers or co-workers to get the latest info.

Personal

Content and tools are personalized to each employee. Employees enjoy experiences that are tailored to their roles, locations, and interests.

Example: Your HR department lead sees a dashboard built for their role, with shortcuts to key tools, relevant company news, and the latest workforce insights.

Connected

Everyone feels part of the same conversation and nobody feels left out. All employees have equitable access to company tech tools.

‍Example: A warehouse employee doesn’t need to use a communal computer in the break room. Thanks to a mobile-first platform, they can access resources and catch up on company news using their smartphone.

Dependable

Resources are always relevant and up-to-date. Messages are consistent. Tech tools have all the functionality employees need.

Example: Employees use a streamlined selection of tech tools — so messages and experiences are consistent across every touchpoint.

Empowering

Employees can take action, voice opinions through easy feedback channels, or get support in just a couple of clicks.

Example: A retail worker submits feedback via their smartphone, then views updates on workplace improvements over on the company news feed. 

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Barriers to good EX — where it breaks down

So now we know what good EX looks like, time to find out why many organizations struggle to turn their EX ambitions into a reality as part of their digital transformation. Here’s a roundup of the usual suspects.

A fragmented tech stack

“Which tool do we use for that, again?”

A cluttered and disconnected tech stack is overwhelming for employees. They spend their time switching between tabs. They struggle to remember which app performs which task. And that’s before we even get started on all those login details.

If your tech tools aren’t working together, smoothly and efficiently, you’re creating a scattered (and suboptimal) experience for employees.

Over-reliance on email or manager cascade

Email isn’t the best communication channel for every employee. Frontline workers, for example, are unlikely to check their inbox during the work day.

Putting managers in charge of relaying key messages is no better. It’s a sure fire route to an overstretched management team — and inconsistent messaging.

These methods of workplace communication don’t fit the world of fast-paced, modern work we now operate in. And they do nothing for EX.

Top-down comms that don’t invite feedback or interaction

If employees can’t respond, react, chat, or ask questions, you’re not communicating — you’re broadcasting. And this kills employee engagement.

You need tools that allow employee communications to move in all directions, with an interactive news feed, surveys, digital forms, and instant messaging functions.

Intranets that miss the mark

The company intranet is still the backbone of digital employee experience in many organizations. But legacy intranets are often clunky and outdated — and a real drain on EX.

Unless your intranet platform meets the needs of a tech-savvy and highly connected workforce, it’s falling short. You need a modern social intranet that provides an engaging, consumer-grade experience for employees.

Frontline employees excluded at key moments

Are your frontline workers always the last to know company news? And the least likely to use workplace tech?

You can’t make big improvements to EX unless you take the whole organization with you. That includes those hard-to-reach employees working on the frontline of your business.

For that, you need mobile-first tools that provide the same features and functionality across both mobile and desktop versions.

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Designing digital experiences your workforce will love

Digital employee experience in need of a reboot? Then here are a couple of guiding principles to bear in mind.

Build with empathy

Of course, the best tech tools support operational efficiency and productivity. But to achieve good EX, you need to move beyond business goals to really empathize with your end users.

That starts with an EX audit. Learn how employees are feeling at each digital and in-person interaction and find out how you can make their journey as smooth and stress-free as possible.

To get reliable data, speak to employees — run focus groups, conduct interviews, and embark on listening tours. Seek employee feedback on touchpoints throughout the working day and the employee life cycle.

Design together

When it comes to employee experience management, a cross-functional team works best. To create a joined up employee experience — and an integrated selection of tech tools — you need stakeholders working together.

The C-suite, HR, internal communications, IT, operations, frontline, and office-based employees should all get a say in what the digital employee experience will look like.

Map user journeys

Frontline employees vs. office-based staff. Hourly vs. salaried workers. New hires vs. long-time leaders.

Each employee persona has different needs — and your tools should reflect that. Aim to provide personalized experiences for employees in different roles, departments, and locations.

With an employee experience tool like Blink, you can create personalized user journeys, segmenting your workforce so they get a tailored experience across the whole platform. This can lead to a massive uptick in employee engagement — as well as employee retention.

Prioritize mobile-first design

Don’t shrink a desktop tool to fit a smartphone screen. Instead, opt for software that’s been designed with the mobile experience front of mind.

An employee app like Blink makes it easy for you to reach your workforce — who, let’s be honest, already live on their phones. It’s also an excellent way to reach frontline employees.

By taking your tech tools mobile, you create an equitable experience for all employees, no matter where or how they access your software.

Make feedback loops part of the design, not an afterthought

The best experiences evolve with employees. So treat EX as an ongoing exercise in empathy. 

Use data and employee feedback to iterate and improve systems. Continually reassess how employees use your tech tools — and how you can make experiences even better.

To make this process as easy as possible, embed feedback loops into your tech tools. Ask for employee feedback, right within your software. And ensure leaders have access to the data and analytics they need to make meaningful EX improvements.

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Upgrade EX to get more from your digital tools — and your workforce

The right tech tools don’t just support EX — they help shape it.

They determine whether employees spend their days in a state of friction-free flow. Or whether frustration and stress color the workplace experience.

A modern intranet. An employee app. An internal comms platform. A dedicated employee experience tool. Whichever platforms you’re using, look at them from the employee perspective.

Tailor tools to their needs. Personalize experiences for each employee. Prioritize interaction, feedback, and mobile-first design to elevate and streamline EX.

In doing so, you’ll delight employees, earning their trust and driving engagement, so you get the very best from your workforce.

Blink. And design an employee experience that works for everyone.

A 2022 Gallup report on the work environment found that businesses with engaged employees have 23% higher profits than companies with “miserable workers”. Such businesses also see lower absenteeism and higher customer loyalty.

Unfortunately, Gallup’s 2023 report goes on to tell us that only 23% of employees are actually engaged. 

The solution? Effective employee engagement strategies designed to help you create a better company culture, reduce staff turnover, and eventually boost your company’s profits. 

But before you can do any of that, you need to know how to measure employee engagement, and what measurement methods really work. 

Once you have the tools to measure engagement, you’ll have a solid foundation for improving your engagement levels and reaping the benefits that highly engaged employees bring.

What should you do before measuring employee engagement?

Understand your workforce

Each employee is different with their own unique preferences, needs, and motivations. As such, it's important to get to know your teams well — their needs, challenges, and everything in between — so that you can tailor your employee engagement strategy to work best for them.

Start by getting to know your workforce better: who they are, how they work, and what currently gets in the way of them engaging. 

For example, there is often a huge digital inclusion gap between frontline staff and their desk-based coworkers. This gap makes it very hard for frontline workers to engage with their organizations and roles – and even harder for business leaders to get to know them in the first place.

This is where engaging your first-line managers becomes crucial. By enabling first-line managers with the skills and tools to get to know their teams, you have a hotline directly to your frontline – and their engagement preferences.

It’s also important to consider the types of metrics you use for your specific workforce. Desk-based engagement metrics may not accurately reflect the engagement levels of people working in frontline roles. Transit, healthcare, logistics, or manufacturing workers (to name a few) will often have different requirements, channel preferences, and motivations for engagement than other employees.

Therefore, it's essential to understand the specific engagement requirements of your staff, track tailored engagement metrics, and create strategies to address them.

Agree on engagement goals and outcomes 

Once you know your workers’ needs, it is important to agree on engagement goals and outcomes with other stakeholders in your organization. This could involve gaining the buy-in of senior management, employee representatives, or other key stakeholders. 

Clearly defining your goals and desired outcomes will help ensure that efforts and metrics used to improve engagement are focused and aligned with your overall business strategy. Goal and outcome KPI could include:

• Goal: Increase employee retention by 10%
• Outcome KPI: Employee retention rate
• Goal: Reduce employee turnover by 25%
• Outcome KPI: Voluntary resignation rate
• Goal: Drive employee satisfaction by 15%
• Outcome KPI: Employee satisfaction survey or ENPS scores

By taking these steps before measuring employee engagement, you can ensure that you have a solid understanding of your workforce, metrics that reflect your business objectives, and clear engagement goals to achieve. 

There are a number of metrics and methods that can help you gauge a holistic view of employee satisfaction, productivity, and overall engagement in your company, 10 of which we’ll dive into in more detail below.

10 ways to measure employee engagement

Both survey and non-survey methods are available methods to measure employee engagement. Typically, it’s best to use a mix of both to get a holistic overview of employee engagement.

How to measure engagement with survey methods

Surveys help you reach a considerable number of employees at once. 

Running employee surveys can be a time-consuming, paper-filled process, but it’s still a great starting point for building the foundation of your employee engagement efforts. And with modern Employee Survey tools now available to streamline the whole process, it needn’t be such a laborious task.

Here are three survey measurement methods you can implement:

1. Annual employee engagement surveys

An annual employee engagement survey measures employees’ experience, motivation, and passion for their job and organization. It reveals how your employees go about their daily jobs and what you can do to improve their engagement on a large, long-term scale.

You can use these surveys to get ideas on areas for improvement and a basis for new recommendations and goals. 

Similarly, you can use employee surveys to evaluate your company’s culture and see whether the desired cultural values are practiced among desk-based and deskless employees. 

However, employee engagement surveys are only effective if you conduct them correctly. 

Here are four best practices for conducting employee surveys:

• Use a mix of survey questions: Ask both multiple-choice and open-ended questions. This helps your company collect the most insights into employee engagement without overwhelming respondents.
• Leverage mobile apps: Paper surveys don’t cut it. They’re time-consuming since you wait for employees to return the survey papers before you can analyze them, and they’re often disregarded by employees completely or inaccessible by teams that are not in the corporate office, such as frontline teams. Digital surveys take far less time to create and share, and the response is almost instant. So, create surveys that employees can complete from their personal or corporate devices from any location. 
• Share employee survey results: Share the survey findings with your office and your frontline workers and let them know what actions you’ll take. Managers and leadership need to assure employees that they’re listening and taking into consideration the feedback received. 

Identify the best time(s) to survey employees: It might be smart to run your survey during slower periods of work, so that employees have enough time to devote to the survey. Similarly, there’s solid advice to avoid conducting surveys during high-stress periods or bonus season. Such periods skew the survey results and give an unrealistic picture of everyday employee engagement and satisfaction.

2. Pulse engagement surveys

Employee pulse surveys allow you to send more frequent survey requests to your teams. Instead of the annual snapshot of data you gain from once-a-year surveys, pulse surveys let you measure employee engagement levels in real time.

This short survey format allows your teams to provide quick feedback on any aspect of the job or organization, from team dynamics and workflows to company policies and leadership. It’s a great way to learn more about what’s working for your employees on a daily basis and identify what could be improved. 

Pulse surveys are much shorter, providing less data than annual surveys but offering real-time insights into employees’ current feelings about the workplace and their job satisfaction.

As such, pulse surveys can be incredibly effective at identifying any sudden decreases or increases in employee morale and engagement, helping you spot them and take action quickly.

You can also tailor pulse surveys to navigate different occasions and identify trends in employee engagement year-round, instead of just once a year. For example, you could send a survey after an important organizational announcement or when there’s been a period of major change.

However you choose to use them, regular pulse surveys are a great way to measure employee engagement and ensure your workforce feels heard.

3. Employee net promoter score (eNPS)

Chances are your organization is already using the net promoter score (NPS) to measure customer satisfaction and loyalty. The same metric can also be used internally to measure employee engagement.

The employee net promoter score (eNPS) provides a solid basis for understanding employee engagement and loyalty in a cost-effective way. By tracking the eNPS scores over time, you can identify trends in employee engagement — which can help you understand how the changes you implement affect staff engagement. 

Expert tip: On its own, eNPS is not the most effective way to measure engagement.eNPS it tells you the ‘what’ but not the ‘why’ of an employee engagement score. Only measure employee engagement via eNPS if you can follow it up with more detailed methods, such as employee engagement surveys.

Further methods for measuring employee engagement

4. Implement an employee app with analytics features

Many leaders aren’t aware of the reasons behind the lack of engagement and increasing turnover rates in their business — especially frontline managers. Due to the nature of frontline organizations — varied work environments, conflicting shift patterns, and a historical reliance on paper — it is more difficult to engage with frontline workers and even harder to measure their engagement levels. 

As such, employee feedback and surveys don’t always provide the response rates you want, and employees don’t always provide insights you can act on.

To address this, you can implement an employee engagement super-app like Blink to create a digital space that invites a multidirectional, real-time conversation where frontline workers (and their desked counterparts) can speak directly to management — and to each other.

You can also use this technology to measure the outcome of their work environment and assess how your workers engage with your content, interact with other teammates, and participate in company-wide conversations. 

For instance, Blink offers Frontline Intelligence — an integrated analytics tool that measures employee engagement by tracking:

• Content metrics: See how your workers interact with posts, files, or pages you share. You can track important metrics such as reach, impressions, likes, comments, and link clicks. 
• Communication flows: View how many team members communicate with others using the employee app. Visualize the growth in communication and changes in relationships over time to keep a tab on your organization’s employee engagement.
• Internal trends: Get an overview of trending posts and topics in the employee feed to understand which content performs best and when.

This allows you to uncover who your promoters of engagement are, and who’s in line with your company’s mission and values. You can capture the insights that aren’t explicitly communicated to you – and integrate that into your next steps.

This data can help you detect feelings of disengagement early on and do a root cause analysis before they become a serious problem, affect productivity and quality of work, and increase your turnover rate.

Ensure that you also measure the adoption rate for your employee app. A high adoption rate can be indicative that your employees are engaged in their roles and understand the value that a new tool is bringing to the business. You may see differences in app usage trends between the office and frontline workers. If that is the case, add questions surrounding employee app usage in the next employee survey. 

If you’re looking for an employee app that’s designed for frontline organizations, check out Blink. This all-in-one platform gives:

• Frontline workers access to the people, processes, communications, and applications they need to do their jobs — all through their corporate or personal devices. 
• Leaders access to the data they need to improve the employee experience in meaningful ways.

5. 1-1s

1-1s are one of the most effective ways to measure employee engagement. 

These meetings allow you to have meaningful conversations with each of your team members about their performance, goals, and satisfaction levels. They also give employees an opportunity to provide honest and constructive feedback about their work environment, so that they can help influence real, positive change within the organization.

1-1s can be used as a more informal and frequent performance review, and they can give you detailed insights into the current state of employee engagement. By keeping track of these meetings over time, you can identify any sudden drops or increases in engagement, and take action accordingly.

6. Performance reviews and feedback meetings

As a more formal 1-1 process, performance reviews and regular feedback meetings can be used to make critical decisions on employee compensation, necessary training, and proposed career development. But you can also use them to gauge and measure employee engagement. 

Highly-engaged workers are more likely to perform well in their jobs. Gallup found that engaged workers are 18% more likely to have above-average employee productivity. 

To effectively gauge your employees’ performance and improve engagement, develop a continuous feedback process so that employees know how they’re doing and what’s expected.

Here’s how you can implement a reliable feedback process:

• Create a list of opportunities when employee feedback can give you critical insights into how your company operates, such as at the close of onboarding and recruitment or during quarterly and annual performance reviews.
• Use various methods and strategies to collect feedback to keep employees engaged and get the most relevant answers for the situation.
• Implement engaging and constructive conversations between managers and employees at least once every two months. Ensure managers are practicing active listening and that they are actually implementing change based on the feedback. 

7. Exit interviews

https://www.youtube.com/watch?v=OMZ89C2tYHw&ab_channel=HRUniversity

Exit interviews are an important component of any employee engagement strategy. They provide invaluable insight into the reasons why employees choose to leave your company, and can help you identify areas that need improvement in order to keep your best talent.

Some example exit interview questions to ask could include:

• Why are you leaving the company?
• What was the motivation behind your decision to search for a new job?
• Can you identify the factors that had a positive or negative impact on your ability to succeed in your role?
• Based on your experience, do you have any recommendations for onboarding new employees?
• How did you feel about the management of your role?
• Did you feel appreciated by your team, supervisors and/or managers?
• What were the most enjoyable aspects of this job?
• What was the most challenging aspect of this job for you? 

Not all employees are willing to offer honest feedback during an exit interview, so consider implementing a post-exit survey where you can ask more detailed questions about employee satisfaction and engagement while the person is still employed at your organization.

This allows you to better understand the motivations behind each employee’s decision to leave and take action to prevent similar situations from occurring in the future. 

If you want to stay two steps ahead of the exit interview, however, stay interviews can be a potentially transformative addition to your employee engagement strategy. Currently deployed by only 27% of US HR decision-makers, stay interviews help you understand how well your current employees’ expectations are being met when it comes to meaningful connections.

How to measure employee engagement through key metrics

8. Internal communication receptiveness

Effective internal communication can be used to bridge the gap between managers and employees, build trust in the workplace, and boost employee engagement. But it’s not enough just to communicate –  you need to measure how your employees actually react and respond to the content you share.

That’s where key metrics come in. From employee app usage data, to the amount of content employees interact with or create, there are a number of metrics that can give you valuable insights about employee engagement.

You can measure receptiveness to your internal communication by tracking how much of your content is consumed, whether it’s posts or newsletters.

Specific metrics like post likes and response rates, message opens, and even file analytics can tell you how receptive your teams are to internal communication efforts. If you’re using a super-app like Blink, you can track these metrics over time to monitor how well your internal messages are being received.

The data from these analytics can give you the confidence you need to leave certain channels of communication behind. If frontline workers are not engaging with email — or don't even have access to it! — then waste no more time sending email comms, for example. An accessible mobile tool like Blink can pave the way for greater internal communication receptiveness by giving everyone equal access to messages, wherever they log in from.

9. Voluntary turnover rate

If an employee voluntarily resigns from an organization, it’s voluntary turnover. 

Voluntary turnover is on the rise. According to the Institute of Corporate Productivity (i4cp) and Fortune’s global survey of 1,195 respondents in Q1 of 2022, 77% of large organizations experienced high voluntary turnover in 2021.

To calculate the voluntary turnover rate, divide the number of employees that voluntarily left your company by the average number of workers you had during that period.

These are the top reasons of voluntary turnover outlined in Microsoft’s 2022 Work Index report:

• Personal well-being or mental health (24%)
• Work-life balance (24%)
• Lack of confidence in senior management or leadership (21%)
• Lack of flexible work hours or location (21%)

In other words, a high voluntary turnover rate means your workers struggle to stay engaged with the company due to a lack of support and direction. 

If you notice high voluntary turnover, conduct a voluntary turnover analysis to know the exact cause:

• Check for trends: Compare your voluntary turnover rate to the previous period and look for possible trends and early warnings. For instance, if you see many employees leaving after two years, it may be due to a lack of career advancement opportunities. And if you see new hires leaving within the first year, onboarding might be the issue.

• Gather employee feedback: Collect qualitative data from surveys and exit interviews to determine why employees leave your organization.
• Prepare an employee turnover report: Translate the voluntary turnover data into monetary value. That’ll help you follow up with different departments and levels of hierarchy and develop an actionable plan to increase retention rates. 

Analyzing the voluntary turnover rates for the first year is especially important since new employees represent a lot of pure cost. A time-to-productivity analysis can tell you when an employee’s productivity has risen to a point where their contribution outweighs their cost. 

For example, if the average threshold productivity occurs at the six-month mark, any employee who leaves before that incurs a financial loss to the company.

10. Employee absenteeism rate

Absenteeism is the habitual failure to come to work or stay there during working hours, and it is often unplanned and unannounced.

It’s important to differentiate unexcused absences from legitimate ones, and to be aware of the disruption that absenteeism can cause to your organization. That’s because it will negatively affect anyone working with this individual and undermine trust between employees and management and the employees themselves.

A high employee turnover rate is a strong indicator that your company needs to make adjustments before this behavior impacts your workforce’s productivity and relationships. Absenteeism is often also a reflection of poor management, so your managers must be aligned on the appropriate policies and be upskilled to develop their leadership abilities. 

To measure the absenteeism rate, divide the number of unexcused absences in a given period by the total workdays. Multiply the result by 100 to get the absenteeism rate for that period.

As a rule of thumb, an absenteeism rate of 1.5% is considered healthy. Employees do fall ill and request time off for various reasons, so you shouldn’t expect a rate below 1.5%.

However, an absenteeism rate above 2% indicates issues. Your workers may be burnt out, feeling disengaged, or in conflict with their peers or supervisors. 

The best way to prevent employee absenteeism is to intervene early. 

Develop an action plan by:

• Asking your managers to arrange regular check-in meetings, especially with underperforming employees. 
• Implementing flexible work policies for employees struggling with personal issues. 
• Getting your managers to address the problems between workers who are having conflicts.
• Ensuring management forms meaningful connections with employees and their leadership style receives positive feedback.

Comparing employee engagement measurement methods

How not to measure employee engagement

Measuring employee engagement incorrectly often leads to unreliable results and an inaccurate view of how well your team is doing. Common mistakes when it comes to measuring engagement include:

1. Not setting KPIs (Key Performance Indicators) which can provide you with measurable goals to strive for. Without these, it can be difficult to determine whether the changes you've implemented have had a positive or negative impact on your employee engagement levels.
2. Relying on just one method to measure engagement, such as employee surveys. This can not only be a problem that stops you from capturing the full image of engagement for your employees but can also lead to the overuse and over-reliance on surveys to measure engagement.
3. Ineffective methods of communication. If you rely on a communication channel that employees aren’t engaging with today — like an intranet — then you're highly unlikely to capture the richness of data that you need. That’s why we would always recommend an employee super-app over a back-end intranet.

What should you do after measuring employee engagement?

Whatever your employee engagement metrics and methods show, it’s important to note that engagement is not an activity, project, or initiative. It's an outcome you earn from consistently offering value to your business.

Remember: as trends continue to change, so will employee expectations. Keep your finger on the pulse of employee engagement levels within your organization and take swift action where necessary.

There are many digital tools to keep a tab on employee engagement. However, the best solution is one that’s designed specifically for your employees, and can provide all of these solutions in one place. 

If you have a frontline-focused workforce, check out Blink. Blink offers interactive employee surveys, cutting-edge content analytics, and intuitive communication tools to measure and actively improve employee engagement.

Blink provides a solution to fixing the broken feedback loop and filling the knowledge gap between leadership and frontline workers.

What makes her awesome? 

Dee has been with Arriva since Christmas 2016, working 3 days a week so she could care for her three children. When the 2019 Covid pandemic hit, Dee started to work 6 days per week and stepped up to become acting supervisor. During this time, the team was nominated for (and won bronze at!) the Made A Difference Awards for the initiative and depot leadership they showed. They were also recognized for having the fewest rates of drivers contracting the virus within the area.

After the pandemic, she continued to work 6 days each week — her children were getting older, and she  had a lot of ideas to improve the standards! She continued to invest in herself and in Arriva: In 2023, she passed the passenger-carrying vehicle test, and when the previous supervisor retired, she became the supervisor in April 2024.

She gives immense credit to her team. In her own words:

“The two ladies I work with, Abby and Megan, are not only colleagues but friends as well, and that makes a difference. The friendship and team spirit within the team is very high and we all work together brilliantly. The goals and cleaning standards are at a high standard and we all work together to achieve this — when drivers compliment the cleanliness and difference is what I love most about the work we do.”

Nominated by: Lee Coleman

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Migration can mean more than just maintaining the status quo

If you’re one of the many organizations preparing to transition from Workplace from Meta, you may be looking for platform alternatives that help you keep business as usual.

But what if you could achieve business as better?

This worldwide shift away from Workplace is a rare opportunity to reimagine how your internal communications operate altogether. Rather than focusing solely on like-for-like functionality, you can use this transition to raise the bar.

A great alternative doesn’t just ensure business continuity with the Workplace features you know and love — it also empowers your teams, streamlines communication, and can help take your internal communications strategy from good to great.

Before you pick a platform and migrate from Workplace, consider not just what you need in your new platform — but which new features you want.

Here are the three of the biggest ways to raise your internal comms game.

3 ways to upgrade your post-Workplace internal communications

#1. Calm potential comms chaos with chat controls

Two-way communication brings employees into the company conversation. As opposed to top-down comms, two-way engagement turns your employees from recipients into participants, giving them a voice in your digital workspace.

But two-way communication isn’t always easy to get right. Too much of a good thing can still be too much. Without the right guardrails in place, excess communications can lead to content overload and a noisy news feed. It’s harder to ensure critical messages cut through. And comms leaders can struggle to bring order to the wild west of workplace messaging.

When choosing a new internal communications platform, look for solutions that support two-way communication with the balance you need.

The best Workplace from Meta alternatives allow you to manage the types of content employees can post — and the audience they’re able to post it to — with the help of controls and segmentation.

For example, perhaps senior leaders have free rein to publish company-wide posts, but team manager posts are visible to only their team members. Maybe employees have the freedom to comment on posts or contribute to their group chats, or maybe it suits your organization more to have a pre-approval process with posts from specific titles or levels.

By selecting a tool that includes easy controls and audience segmentation, you can encourage interaction and engagement while preventing comms overload. This doesn’t just keep your platform useful and relevant — it creates a better employee experience.

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#2. Take your intranet from outdated to outstanding

An effective intranet is an important pillar of your internal communications. It’s a place to share company policies, support staff training, and ensure compliance.

But intranets often feel like a relic of the past — and, sometimes, entirely irrelevant.

With complicated storage systems and poor search functions, it can be hard for employees to find the information they’re looking for. And even when they do find it, they can’t be sure they have access to the latest version of that particular resource.

A curated and interactive content hub makes a welcome alternative. If your intranet is a sore spot you’re looking to improve, this is a great chance to prioritize it. A modern resource library supports a variety of engaging content types, including documents, videos, images, and interactive media. It should also be able to house forms, making it easy for employees to report incidents, request time off, and more.

For comms teams, a modern content hub doesn’t just make it easy to publish and update content — it shows how this content performs. Powerful analytics provide you the insight you need to achieve long-term intranet success and improvement.

Personalization can go a long way here, too: Employees can easily hyper-relevant content to them in a user-friendly, highly personalized interface.

#3. Include frontline workers from the get go

If you’ve struggled to get frontline workers onto your employee communications platform, this transition is the perfect moment in time to right that wrong.

Many workplace comms tools overlook deskless, hourly, and temporary workers, with a one-platform-fits-all approach that leaves behind those without a company email address.

In an attempt to reach their frontline, most organizations either 1) use paper memos or shadow IT to try to fill the gaps or 2) spend extra time and money on a third-party vendor to add frontline-friendly functionality onto their primary intranet tool.

Neither solution is ideal. And with more than half of frontline workers feeling overlooked and undervalued, it’s an issue that any organization with a deskless workforce should be keen to rectify.

As you search for the right Workplace alternative, keep the frontline in mind. For starters, look at solutions that offer a mobile-first user experience, use single sign-on technology, and don’t require an employee email address.

Frontline workers may have been notoriously difficult to reach with Workplace. But with your new platform, you can show these employees that they’re just as important to your organization as your desk-based staff.

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Winning your Workplace migration

We know that finding an alternative to Workplace from Meta is a hassle. But with migration comes a pivotal opportunity for your employee communications.

Finding like-for-like functionalities is important — but this is a chance for you to think bigger. How can you go from like-to-love with your internal comms platform?

Look for a solution that improves on what you’ve already got, including:

• Appropriate controls for posting rights and audience segmentation
• A curated content hub with a personalized dashboard
• Equal engagement and access for both desk-based and deskless workers

If your new platform can tick these boxes, your employees will still have access to the resources, tools, and colleagues they need — plus a more compelling employee experience.