How to Engage Next-Gen Paramedics and EMTs With Comms

Previously published in Healthcare Business Today

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Mass walkouts make headlines. It would not be surprising if 2024 saw an increase in these headlines - particularly in sectors such as healthcare. The recent strike that saw 75,000 Kaiser healthcare workers walk off the job is reflective of the deep level of disengagement among frontline healthcare professionals in general. Unless healthcare leaders can spot rising levels of disengagement, understand what causes it, and take proactive steps to prevent it within their organizations, these worrying trends will continue to persist.

Unfortunately, despite significant and somewhat effective efforts by HR leaders to recognize and reward frontline workers for their contributions, the healthcare industry is struggling to bridge the gap between organizational initiatives and frontline satisfaction. Benefits programs, loyalty initiatives, listening surveys, and wellbeing apps have failed to move the needle, mainly because these initiatives simply don’t always reach those needing them. Technologies such as e-learning and team scheduling platforms, messaging, and collaboration tools - designed to engage employees and encourage a more connected and cohesive organizational culture  - have not had the desired impact on frontline staff. 

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Mismatch Between Technology and Reality 

The problem is that while the pace of digital transformation in the enterprise space has been undeniable, the technologies most healthcare organizations purchase today are designed for desk-based workers who are permanently online and have ready access to IT support and/or relevant training resources; or are another add on to an existing legacy system.

The modern enterprise tech ecosystem is incompatible with the reality of frontline work – where mobile ease of use and accessibility are pivotal to driving impact. These tools simply don’t work effectively when rolled out to hospital staff who are time-constrained, constantly on their feet, and rarely anywhere near a desktop computer, especially for anything nonclinical. 

A survey of more than 500 US healthcare workers reveals that 37% say technology frustrates them. This lack of positivity around technology creates inequality of opportunity and influence within the workplace, as healthcare workers often don’t enjoy the same sense of value and belonging as their office-based peers, nor do they have the same opportunities for career advancement.

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READ MORE: Achieving Employee Techquity: Our guide on why successful digital inclusion in healthcare starts in your teams.

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Purpose-built Technology for Delivering Exceptional Care

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Healthcare workers aren’t averse to using technology. As consumers, their digital world is immediate and enriching, driven by intuitive smartphone apps, instant notifications, and a sense of always having the tools they need at their fingertips. Yet in their jobs, the current digital experience can be slow and disjointed.

To close the digital divide, organizations must deploy technologies specifically designed with the on-the-go frontline healthcare experience in mind. For example, offering single sign-on (SSO), mobile-enabled access to all applications will greatly improve accessibility. Building a hub can make it easy for all workers to access important information and other systems. Simple mobile forms can replace paper trails, help workers improve efficiency, and eradicate convoluted processes so that workers do not waste time on administrative tasks.

Elara Caring, one of the largest US-based providers of personal care, home health, and hospice care, successfully addressed these challenges after experiencing a 65% annual staff turnover rate due to low morale and lack of peer-to-peer connection. The company decided to deploy Blink, the frontline employee super-app, which has transformed its operational landscape and solved its million-dollar challenge. 

Elara, using Blink, streamlined onboarding, enhanced communication efficiency, and created a sense of community among employees, some of whom were never connected to the organization. By leveraging capabilities like SSO and automating daily tasks, Elara centralized operations and increased its productivity. Additionally, they facilitated seamless communication and peer-to-peer networking, fostering a culture of recognition and empowerment within Elara's workforce.

By leveraging Blink's multifaceted capabilities, Elara not only mitigated its turnover challenge but also established a more cohesive, efficient, and connected workforce, reinforcing its commitment to employee well-being and organizational success.  And, now that Elara has been able to connect to this large employee constituency successfully, they are innovating on exciting new opportunities for improving these workers’ work-life and their patients’ experience.

Importance of Organizational Culture Shift  

Creating a digitally inclusive environment for frontline workers goes beyond technology adoption. It requires a cultural shift within organizations – one that values and actively supports the digital empowerment of every employee, regardless of role.  People and HR leaders must champion digital inclusion as a strategic priority, ensuring that frontline workers are not just recipients of technology but active participants in the digital transformation journey.

Organizations can foster this culture by promoting digital literacy programs, encouraging peer-to-peer learning, and recognizing the unique contributions of frontline workers. Understanding the specific pain points of these employees leads to more effective and user-friendly solutions and an increase in technology adoption.

Essentially, closing the digital gap for frontline healthcare workers isn't just about technological advancements, it's about ensuring exceptional healthcare and workplace equity. By investing in the right tools, training, and culture initiatives, healthcare organizations can enable and empower their frontline workforce to better thrive in the digital age.

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What makes him awesome?

Mike is always willing to help out where needed. He has run the loader on days when we are very busy and does a great job of training new employees in processes and the culture here at Holcim.

He recently received a new 12-yard mixer that he works diligently to keep as clean as possible throughout the week — so much so that his truck was recently used at an NRMCA event!

His great attitude and friendly demeanor makes him a joy to work with every day and he embodies what Holcim is all about.

How has Blink helped in his role?

Blink has helped Michael get new employees set up with the things that are most important to them and helped show the culture that makes Holcim great.

What does he want to do next?

Mike would love to become a Master Driver Trainer in the near future, so he can continue teaching new employees in the future.

Nominated by: Joseph Bockenfeld, Plant Manager Sandcreek RMX

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How well does your company engage its employees? Unless you’re running regular employee engagement surveys, you really can’t be sure. 

Employee engagement is the process of ensuring your workforce feels invested in their work and your organization. It’s associated with a lot of business benefits, including better employee retention, performance, and productivity.

Regular employee surveys show you how you’re doing in terms of employee engagement. Surveys reveal employee sentiment and help identify areas for improvement. 

Depending on the questions you ask, they can tell you how employees feel about their work-life balance and wellbeing. They can reveal insights into internal communications and your training programs. They can also shine a light on company culture.

Surveys are particularly important when we consider the issues many organizations have motivating and engaging their staff. According to Gallup research, only 23% of the global workforce is engaged at work.

For frontline teams, engagement can be an even bigger problem. Frontline employees are less trusting and more likely to experience burnout than their desk-based peers. According to Qualtrics research, they’re also less happy with pay and benefits, less satisfied with career development, and less trusting of leadership than non-frontline workers.

Engaging all employees — including those on the frontline — is a challenge. You’re better equipped to take on that challenge when you have the right data at your disposal. That means getting reliable insights with regular employee engagement surveys.

Here, we take a look at how employee experience surveys benefit your business. We share some survey best practices and some employee engagement survey question examples, too.

We’ll be covering:

• Benefits of conducting regular employee engagement surveys
• Key ingredients for effective employee engagement surveys
• The three types of employee engagement survey question
• 46 employee engagement survey question examples
• Using technology to improve the employee survey process

Benefits of conducting regular employee engagement surveys

The annual employee survey is no longer enough.

82% of HR leaders consider it very important or important to increase the frequency of employee listening over the next three years. 57% say they’re running employee experience surveys every quarter at a minimum.

So should you follow suit? Here’s why taking the time to conduct regular employee engagement surveys is well worth your while.

• Track employee sentiment. Regular surveys help you keep your finger on the pulse of your organization. You see how your workforce views employee experience at your company at any given moment. This ensures engagement issues — like low morale and high turnover — don’t take you by surprise.
  
  
• Identify areas for improvement. Employee engagement surveys take guesswork out of the equation. By drilling down into survey data, you identify the departments, teams, and areas of employee experience that are most in need of work. You learn what motivates employees and which changes to company culture they want to see.
  
  
• Give all employees a voice. Frontline workers don’t tend to spend a lot of time working alongside managers. So assessing employee sentiment on an informal basis is difficult, if not impossible. A structured survey strategy ensures you hear voices from across the organization. This means more meaningful and valuable insights.
  
  
• Improve business performance. Higher levels of employee engagement lead to better employee performance, productivity, and loyalty. They also provide a host of other business performance benefits. By incorporating employee surveys into your employee experience strategy, you improve engagement and make your organization more successful, too.
  

Key ingredients for effective employee engagement surveys

Before you start putting together employee survey questions, it’s important to establish a few best practices. By incorporating these key ingredients, you create surveys that yield meaningful data and encourage employee participation, too.

To build surveys into your company culture, you need the following.

1. A selection of appropriate survey questions

Employee survey questions should be aligned with your organization and its goals. They also need to be worded in such a way that they produce reliable and significant data.

Each employee engagement survey question should be:

• Aligned with employee engagement KPIs — so you’re measuring the things that matter to your organization
• Based on something you’re prepared to take action on — employees will lose faith in the survey process if you fail to make changes in response to their constructive feedback
• Neutrally worded — an employee engagement survey question shouldn’t sway respondents in one direction or another
• Centered around one issue — ask about one thing at a time or you won’t be able to draw clear conclusions from employee answers

2. A survey communication strategy

As well as devising surveys with the right employee survey questions, you need to think about how you’re going to communicate with employees throughout the survey process. 

Consider the communication channels you’ll use to reach employees, including those working on the frontline of your organization. Also, clarify which information you’ll be sharing with employees. 

Regular, open communication is best. Tell employees why you’re doing the survey and what they stand to gain by filling it out. Explain how long the survey will take to complete and give assurances of anonymity. Also, tell them how you’ll inform them of survey results and any subsequent employee experience action plan.

You’ll need messages targeted at reluctant survey respondents, too. A schedule of gentle reminders can work. You may also like to get your leaders involved. When leaders promote surveys, employees see that their opinions are being taken seriously at the highest levels of your organization — and they’re more likely to take part. 

3. Anonymity and confidentiality

Without the promise of anonymity and confidentiality, employees tend to get a bit cagey with their survey responses. They may end up telling you what they think you want to hear. Or they may fail to answer survey questions honestly out of concern for their career or workplace relationships.

To encourage employees to answer questions candidly, tell them how you’ll protect their anonymity. Also, use survey tools that make it easy to collect survey responses anonymously.

4. A suitable survey frequency

A lot can happen in a year and annual surveys are far too infrequent. But you don’t want to bombard your employees with survey requests either. It’s all about striking the right balance. 

In our experience, the following schedule works well:

• an in-depth survey to track employee experience changes each quarter
• pulse surveys to gauge real-time employee sentiment each month

This approach doesn’t risk survey fatigue. Nor does it allow for employee experience blind spots to develop. Instead, it successfully makes surveys an integral and valuable part of company culture.

As well as considering how often you expect employees to complete surveys, consider how long you expect them to spend filling them out. 

Busy frontline workers are often stretched for time. So surveys should take a maximum of 10 minutes for employees to complete. To ensure high-quality, constructive feedback you don’t want respondents to rush their answers or give up on a survey part-way through.

5. Analyzing and interpreting survey results

Once you’ve gathered survey responses, you can start analyzing and interpreting them.

You can use your data to identify your best and worst performing areas — and to establish benchmarks. You can also segment data, according to employee team, department, or tenure, to find variances in employee experience across your organization.

With the right survey tools, this process is quicker and easier. You get intelligent analysis and recommendations based on your survey findings, without having to process data manually.

The three types of employee engagement survey question

There are three different types of employee engagement survey questions you can ask. Using all three will help you to gather constructive feedback and useful insights.

Qualitative survey questions

Qualitative questions take the form of yes/no, multiple choice, or a rating scale (1 to 10).

Here are a few examples:

Rate the following statement on a scale from 1 to 10. 1 = strongly disagree. 10 = strongly agree.

I enjoy a good work-life balance.

1 2 3 4 5 6 7 8 9 10

How often do you get constructive feedback from managers?

1. Once a week

2. Once a month

3. Once a year or less

4. Never

Quantitative questions are quick and easy for employees to answer. They also provide survey results that are easy to analyze. This type of employee engagement survey question is well-suited to both quarterly surveys and pulse surveys.

Quantitative survey questions

Quantitative questions are open-ended. They give employees the chance to write a response in their own words and can reveal unexpected perspectives.  

Here are some examples:

• What is one thing you’d like leadership to know about your onboarding experience?
• What can we do to improve internal communication at [company]?

Qualitative questions give in-depth insight into what employees are thinking and feeling. While a quantitative question can tell you if someone is proud to work for your company, you need a qualitative question to explain why.

Results for qualitative questions are a little trickier to analyze. They also require more time and thought from employees. As a result, qualitative questions aren’t well-suited to short pulse surveys. Instead, they work best as part of your quarterly employee engagement survey — and even then, should be kept to a minimum. 

Demographic survey questions

Demographic survey questions help you to segment your survey results while maintaining employee anonymity. Here are some examples:

• What team are you on?
• How long have you worked at [company]?

These demographic questions are relevant to all employee engagement surveys. They help you understand employee experience across your organization, drawing more detailed conclusions from your results and facilitating targeted interventions.

46 employee engagement survey question examples

Ready to put your first employee survey together? Then start by taking a look at these employee survey question examples.

Company culture questions

A strong company culture prompts high levels of employee engagement — and high levels of employee engagement help you foster a strong company culture. So finding out what employees think of your workplace culture is an engagement survey essential.

I would recommend [company] as a great place to work.

At [company] we value open and honest communication.

[Company] is a safe place to work.

[Company] cares about my wellbeing.

I am valued by [company].

I can raise problems and concerns with leaders and managers. 

Leaders keep everyone informed about what is happening at [company].

What can we do to improve communication at [company]?

What could we do to improve company culture?

Morale and engagement questions

Employees are more likely to be engaged when they feel aligned with company goals. Here are some survey questions that help you to assess their sense of motivation and purpose.

I feel a sense of accomplishment most days.

I know what is expected of me to be successful.

I know how my role supports the goals of the company.

I’m inspired by the purpose and mission of the company.

I rarely think about looking for a job at another company.

I see myself working at [company] two years from now.

What do we do well at [company]?

What could we do better at [company]?

Questions about management

70% of the variance in team engagement is determined solely by the manager. So use your engagement surveys to find out what employees think about their team leaders.

My manager leads by example.

My manager cares about my opinion.

I get enough constructive feedback on how well I’m doing my job.

I am given enough freedom to decide how to do my work.

My manager promotes an open and constructive way to deal with problems.

I find my workload manageable.

My manager gives me the support I need to do my job well. 

If you were a manager, how would you motivate your employees?

Teamwork and belonging questions

Employees who feel that they belong within an organization are 5.3 times more likely to do their best work. These questions will help you find out whether employees view your workplace as inclusive and supportive.

I make a difference to my team.

I feel like I belong within [company].

I get enough opportunities to collaborate with my team.

People from all backgrounds have equal opportunity to succeed at [company].

I can ask other team members for help when I need it.

Desk-based and frontline employees are treated equally at [company]. 

How could your team improve communication and collaboration?

Recognition and benefits questions

Recognition along with a fair salary and benefits are crucial for a positive employee experience. Use employee survey questions like these to gauge employee sentiment on these topics.

I receive recognition when I do good work.

I believe my benefits package is good by industry standards.

I understand the benefits available to me.

I enjoy a good work-life balance.

I feel adequately rewarded for my contributions to [company].

Salaries and benefits are awarded fairly at [company].

What benefits would you like to see provided by [company]?

Learning and growth questions

Organizations that don’t provide skills-building opportunities are 72% less likely to have employees saying they want to work there for more than a year. You can find out if your learning and development efforts are up to scratch by asking questions like these.

The information I need to do my job well is available.

I have access to the tools I need to do my job well.

I believe there are strong career opportunities for me at [company].

I have access to the learning and development I need to do my job well.

Training at [company] is effective.

Managers have shown a genuine interest in my career aspirations.

What can we do to better support your development and career goals?

Using technology to improve the survey process

Establishing survey best practices and asking the right questions are essential to a successful employee survey initiative. Having the right technology makes a big difference, too. It makes the survey process quicker, easier, and more effective.

For frontline organizations, a mobile-first employee app, equipped to deliver surveys, works well. You don’t have to rely on inefficient paper surveys or shared devices. Instead, you can send surveys to every employee’s smartphone, increasing adoption and response rates in the process.

With an employee engagement app like Blink, you can launch quarterly and pulse surveys to your entire workforce in minutes. Choose from a selection of pre-prepared employee engagement survey questions or create your own.  

Blink allows employees to respond to surveys anonymously, which builds trust with your workforce and ensures you get honest, useful data. Your HR team can also use Blink Analytics, which streamlines survey data analysis and helps you identify the most pressing employee engagement issues in an instant.

To see how Blink could transform your employee engagement surveys and company culture, schedule your personalized demo today.

A paltry 36% of US employees are engaged in their work, as per data from Gallup. On top of that, 11.5 million workers left their jobs in the time period between April and June of 2021.  

It’s no secret that engaged employees are less likely to skip work and are much more productive. They are also more likely to stay with their organization. 

So with roughly 2% of the entire US workforce quitting on a monthly basis, you can’t afford to ignore the employee engagement challenges in your company. Identifying employee engagement barriers in the workplace and addressing them should be your top priority. 

But what should you look for? What might be the issues in your organization hurting employee experience and retention?

This post will help you understand what those barriers are, and what you can do about them.

Let’s begin.

Employee engagement challenges that can make or break your business

A study shows that a highly engaged workforce can reduce a company’s turnover rate by 25 to 59%. And it all starts with identifying the barriers to high employee engagement. These are:

1. Excessive red tape

How many procedures and rules should an employee follow to get basic tasks done in your workplace? If there are too many, it will negatively impact employee engagement. 

According to the Employee Outlook Survey from the CIPD, unnecessary rules and procedures are the biggest hurdles to employee productivity. 

Your work environment is supposed to provide a smooth work experience where employees can get things done easily with minimum stress. This will require simplifying your work processes wherever possible.

How to overcome this employee engagement barrier?

• See which admin tasks are taking the most time for both the admins and workers. Then reduce the number of sign-offs required to approve these tasks.

• Implement a tool that can automate common workflows. With Blink’s micro apps, for instance, admins can create and share digital forms, collect data, and automate key workflows. 

2. Line managers and supervisors with poor communication skills

If there’s anyone in the ​​position to bring the skills and focus of team members into alignment with the goals of the organization, it’s the middle manager. 

In factories and other similar establishments, for example, line managers form a pivotal link between frontline staff and senior leaders. Yet they are often ill-equipped to engage their teams. 

The Management Empowerment Report reveals that just one-third of front-line managers received specific training to support employees. Most have been chosen for the role because they were good workers, not because they were good managers. 

Inspiration and transparency in communication are critical improvements a leader can make towards solving employee engagement challenges. 

How to overcome this employee engagement barrier?

• Open channels of two-way communication among the line managers and their teams. 

• Provide managers with resources and tools to collect staff input with methods such as internal surveys and quizzes.    

• Support with adequate employee engagement training for managers on how to engage and communicate with their teams. 

3. Lack of one-on-one time

Only 21% of millennials and 18% of non-millennials meet with managers on a weekly basis. Most say they meet less than once a month. 

One-on-ones are essential for managers to get to know employees on a personal level and discuss their needs, concerns, and growth opportunities. They could be considered a key driver of employee engagement.

Not just that.

Without frequent one-on-one meetings, a manager’s ability to communicate effectively with employees about projects and performance is limited. And what suffers as a result? Employee engagement.  

So, to avoid barriers to good employee relations, you must make sure that the managers in your company meet regularly with the staff. 

How to overcome this employee engagement barrier?

• Direct managers to schedule regular one-to-one meetings with their team members. And make it a key performance indicator that determines their progress in the managerial role.  

• Train managers to create an agenda in advance and approach these meetings as a consultant, not an authoritarian. Instead of just discussing technical details of the job, managers should help workers prioritize tasks and understand the big picture. 

4. Shortage of growth opportunities

A study by BlessingWhite found a lack of growth opportunities to be the most common reason employees leave their jobs. If you’re serious about removing employee engagement barriers, increasing development opportunities is a must.

Failing to consider workers’ career pro­gres­sion will trigger the feeling that they are stuck in a dead-end job. And sooner or later, they’ll jump ship to discover better oppor­tu­ni­ties.

In contrast, employers that encourage workers to learn new skills don’t just retain them longer, but also stand to gain from the new insights employees bring to the table. 

How to overcome this employee engagement barrier?

• Have a professional reinvestment budget. Allocate sufficient resources to invest in each employee’s professional growth plan. Case in point: Jake Goldman, from 10up. In his words: 

“We provide a dedicated budget accrued at $3,000 per worker per year. And we give managers and employees several ways to use these resources, from self-coaching and online classes to attending and speaking at professional events worldwide.” 

• Start by outlining a path for growth that will keep employees engaged and help you retain top talent. Plus, offer support and training in the form of stipends or bursaries to help employees get there. 

5. Not enough transparency

Research shows the majority of employees (75%) care about the performance of their employer, but only 23% feel they have insight into how well the business operates. 

Transparency in the workplace refers to a genuine, two-way openness of communication between the workers and the management. And lack of transparency is an employee engagement barrier that can undermine the trust between employees and managers. 

So it’s essential to show your employees the bigger picture — how their work is tied to the goals of the company as a whole. It leads to a high level of communication and trust, which in turn fuels employee productivity and engagement. 

How to overcome this employee engagement barrier?

• Make sure workers are being kept in the loop about small or large matters concerning the organization. 

• Regarding the decision for which the stakes are high, make it a point to explain the “why” behind them. This is a better approach than just laying down the new rules. 

• Regularly share business performance reports with the employees, regardless of whether it’s struggling or doing great.  

Lack of reward and recognition

According to an Indeed survey, 30% of people who quit their job within the first six months would have stayed longer if they were recognized more for their contributions.

Employee reward and recognition are at the heart of impactful employee engagement strategies and high levels of retention. On the other hand, not having an employ­ee recog­ni­tion pro­gram in place will leave workers demotivated and dissatisfied with the organization. 

How to overcome this employee engagement barrier?

• Recognizing your employees doesn’t have to cost the world. Often a simple (and free) thank you can have a massive impact on engagement. Other ways to recognize your employees without breaking the bank can include a free celebration lunch or a monetary bonus for the employee of the month.

• Make sure you celebrate big and small wins with your team, especially when they exceed expectations. Get creative and make the culture of encouragement and appreciation a central part of your organization. 

6. Employees feeling unheard

A study found that 82% of employees have ideas to boost business performance. But more than one-third of employees struggle to get these inputs to the upper management. 

This is one of the most critical employee engagement challenges because if employees are to be engaged with their work, they need to feel heard. 

A 2020 employee experience study found that organizations that act on feedback have double the engagement score of those that don’t. And this kind of engagement is possible only when senior managers listen to workers’ thoughts and opinions. 

How to overcome this employee engagement barrier?

• Transparent,  one-to-one meetings can help workers feel heard, along with anonymous question and answer sessions and employee feedback forms. 

• Adopt a communication or employee engagement tool that creates multiple channels between managers and workers. Blink, for instance, also lets managers create polls and surveys that can be used to find out what workers really think. 

Wrapping up: 6 little-known employee engagement challenges

High employee engagement is a big advantage that can help you stay ahead of the competition. But as you can see, accomplishing the same remains a challenge for many organizations. 

But that’s not to say it’s impossible.

Top workplaces have been successful at reducing employee engagement challenges with communication and alignment. And there’s no reason you can’t do the same.

These tips and best practices for employee engagement we have shared will go a long way in overcoming employee engagement barriers and creating a workplace where workers feel more included, engaged, and valued.

And while you work on implementing these strategies, an employee communication app can be a huge asset. Request a free Blink demo today!

“Blink for Everyone" allows nonprofits to maintain connectivity and engagement 

Boston – May 28, 2024 – Blink, the leading employee engagement super-app, today announced the formal launch of "Blink for Everyone," a program offering non-profit organizations access to its platform free of charge. This initiative builds on Blink’s commitment to support nonprofits with the essential tools they need to stay connected and engaged, especially during transitional times. 

Meta’s decision to pivot away from Workplace has left many non-profits facing increased costs or a loss of critical connectivity. Blink for Everyone addresses this gap by offering a mobile-first, unified platform that enhances communication and collaboration among team members.

“Nonprofits are essential to society and our communities and we want to enhance their impact by offering access to an all-one-one people engagement platform,” said Sean Nolan, CEO and founder of Blink. “With the closure of Meta’s Workplace for Good, many organizations are searching for alternatives. Blink for Everyone is our commitment to help non-profits continue their vital work without the burden of additional costs. We believe in equality of access, where every worker, whether desk-based or deskless, has the tools they need to thrive.”

Nonprofit organizations using Blink have already reported significant improvements in their operations and employee engagement.

"Blink has significantly enhanced our organizational communication with its intuitive interface, leading to a positive shift within our workforce," said a representative from St. Amant. "Since adopting Blink, our dispersed teams have become more informed and connected, fostering a sense of unity and collaboration."

Chris Lawley, board member, Destiny Rescue remarked, “Blink has revolutionized how we connect, communicate and collaborate as an organization. As a globally dispersed team, we were struggling with keeping our teams connected in real-time. Blink's support for non-profit organizations allowed us to adopt their world-class technology without a license fee. Important information is now being shared seamlessly across continents, making our operations safer and more efficient."

Blink features and benefits 

• Two-way communications: augmented with an integrated activity feed and a centralized resource Hub.
• Mobile-first approach: a single application for all company-focused interactions, ensuring accessibility for all employees.
• Seamless experience: Facilitates smooth communication and engagement across the entire workplace.
• Scalability and Configurability: Easily scales and supports organizations of all sizes, ensuring flexibility and adaptability.

Blink’s mission is "connect everyone, so everyone thrives." This initiative reflects Blink’s commitment to ensuring that all organizations, regardless of their size or budget, have access to the best tools for communication and engagement.

Nonprofits interested in Blink for Everyone can register their interest on Blink's website. 

About Blink

Blink is a provider of a leading super-app designed for frontline organizations. The company aims to revolutionize employee work life by bridging the digital divide between deskless and desk-based employees, enabling effective communication and engagement in distributed organizations. Blink is used by industry-leading companies, including RATPDev, Elara Caring, and Domino’s. Each user opens the app an average of seven times a day, helping lower frontline attrition by up to 25%. Founded in 2015 and with offices in London, Boston, and Sydney, Blink is a Leader in the G2 Grid® for Best Employee Engagement Software. Visit Joinblink.com for more information.

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Actimo vs. Blink – which is better? It's a question many buyers are asking. And of course, the answer depends on who's asking!

Blink and Actimo are both cloud-based internal communication platforms with a strong customer base and some overlap in features. Yet their primary focus varies. 

Actimo vs. Blink – quick facts

Actimo is ideal for teams who want a platform that enables e-learning but aren’t as concerned about real-time interaction. 

In contrast, Blink is a truly inclusive real-time communications platform for frontline workers, though it doesn’t have an integrated LMS system. 

Your organization’s technical resources may also determine which one is best for you. Blink is easier to use out-of-the-box, while Actimo requires a more thorough setup. 

Both apps place a heavy focus on mobile usability, but Actimo doesn’t offer a newsfeed and is best used as a static intranet. 

And while Actimo's designed for medium-sized organizations, Blink works best for extra-large enterprises with 25,000+ staff.

In this post, we'll break down the key differences and similarities between Blink and Actimo.

Let's dive into it.

Actimo vs. Blink How they're similar

Mobile-first content

On Blink and Actimo, all content is mobile-first. In other words, everything is optimized to be viewed on a small phone screen, not a desktop. This means both could be a solid option for organizations with mobile or frontline workers.

Customizability

Blink is customizable through third-party integrations and offers a wide variety of functionality through its micro-app function. While the starter platform is incredibly easy to set up, full end-to-end customization can take some work through micro-apps and necessary integrations.

Similarly, Actimo can be extensively configured with a fully customizable onboarding flow and plenty of in-app engagement data. Capterra users commented that it's 'easy to make presentations or apps for almost any purpose.'

Multi-lingual offering

Both platforms cater to multiple different languages. Blink even offers on-demand translation of content into the users language of choice.

Some users complained that Actimo switches text from English to Danish.

Actimo vs. Blink: How they're different

Integrations

Blink's integration capability is one of its strongest selling points. Through its dedicated app marketplace, users can shop for new integrations and mix and match to build their own 'super app'. Integrations are configured using Single Sign-On, so users can access different tools without leaving Blink.

By contrast, Actimo probably won't be the solution that replaces every one of your current internal communications tools. There are limited integrations with third-party business tools beyond HR systems.

Employee engagement

Taking a cue from the most popular social apps, Blink offers a live feed with company updates and user-generated text, images, and video. As a result, engagement with the app is remarkably high, with an average of 14 app opens per user per day.

On Actimo, it can be a lot of work to get set up and maintain engagement. Since the content isn’t primarily user-generated, admins will need to regularly create and schedule content to encourage use. That also means communications are more top-down than other platforms. 

e-Learning

Actimo is a fantastic application to facilitate training and learning. Users liked that 'training is fully self-paced and fits anywhere in employee schedules.'

Within the platform, micro-learning is detailed yet simple to use. There are also engaging learning paths with gamified achievements that users can access at their own pace. Data on the compliance with, and completion of, necessary training, is another plus.

On Blink, there is no native onboarding and training function. However, a function can be added with the micro-apps feature, or by adding an integration.

Peer-to-peer communication

Blink offers a searchable in-app database of employees, so it’s easy for users to find a coworker they want to connect with. When they find that co-worker, there are many different ways to communicate: 121 or group chat, through real-time feed posts and comments, or by creating Hub content.

For those looking for a platform with a People Directory, Actimo may also not be a good choice. Beyond group members, there is no way to see a complete list of employees at your organization. 

UX/UI

Blink developers design the app to mimic consumer apps like Uber and Facebook as closely as possible, so the user experience is familiar and fresh. Reviewers praised the platform's 'responsive, team-customizable features.'

While Actimo users appreciate they have 'full control of the layout', they were disappointed that the UI is 'clunky and outdated'.

Frontline focus

While users commented that the app works 'just as well for desktop as it does on mobile', Blink is unique in its laser focus on the frontline experience. And despite offering a highly usable mobile experience, there is also a surprising amount of depth to the content and features. 

While Actimo is optimized for the frontline experience, it doesn't focus on tailored features for specific industries (in Blink's case, transport and healthcare).

Targetting content

Blink's architecture is based on 'teams', which means all content is targetted is personalised to users depending on the groups they're in. Users can schedule campaigns months in advance, and 'pin' posts to ensure they're read, or tag them as 'mandatory reads'.

Actimo users complained the app is 'missing a way to micro-manage groups and send-outs', and requested 'more functionality for campaign planning.'

Actimo vs. Blink: systems and pricing

Unlike Actimo, Blink offers all of its features and capabilities through a single system with optional paid add-ons, which includes a dedicated Customer Success Manager. An all-in-one solution like Blink is attractive to many buyers since it provides seamless functionality and is priced as a single unit.

Blink also offers a number of pre-built integrations with popular business apps to allow for further customization.

The core product is priced in four according to scale:

• Essential
• Business
• Enterprise
• Enterprise Plus

Organizations can also take advantage of a 40% discount if they pay annually.

Overall, Blink is an affordable product, with users commenting on its 'excellent value for money'. While Actimo pricing is not available online, reviewers commented on the cost per user being 'hard to justify' for smaller organizations.

Actimo vs Blink: final thoughts

While Actimo is a strong choice for organizations focused on training and onboarding, it lacks the features to make it a true digital workplace.

To find out more about Actimo vs. Blink, request a free Blink demo today.