You need to prioritize retaining your best employees through your HR. Learn about 4 lesser-known benefits of employee retention to find out why.
Jess DeVore
Published:
September 6, 2023
Last updated:
September 17, 2023
What we'll cover
Searching high and low for the perfect employee to fill a complicated role can be difficult. It stresses you out if you’re already short-staffed and in a rush to get more hands as quickly as possible.
Of course, it would be preferable not to worry about hiring at all. Retaining employees you already have can be a lot simpler than constantly hiring. And it can benefit your business too.
While you’re probably familiar with some of the benefits of employee retention, there are several hidden advantages of employee retention that you may not have considered.
If you’re ready to get motivated to kick your retention efforts into high gear and retain your top talent, keep reading and learn some of the lesser-known benefits of staff retention.
Why employee retention is important
Employee retention is important because it can improve the productivity of an organization.
Organizations with high employee retention profit from increased employee engagement, higher employee morale, more experienced employees, and lower employee turnover costs.
That’s why 91% of Human Resources leaders are concerned about employee turnover in the near future.
Besides the revenue, companies with a lower turnover rate can spend time on their employees, build a cohesive company culture, and achieve innovations that outperform their high-churn counterparts.
Employee retention’s effect extends beyond your annual revenue or quarterly performance reports — it improves each day for your workers, managers, and customers.
In short, it’s hard to overstate the importance of effective employee retention strategies as they can impact just about every aspect of your business, including revenue, service, and company culture.
1. More quality hires
Hiring typically increases when employees leave your company. So it should decrease as your retention goes up.
The hidden benefit of high retention is that you can allocate more resources to the time-consuming job of sourcing new hires. You can be more selective in finding candidates with relevant experience and perfect cultural fit instead of rushing to fill a vacancy.
The candidates you hire this way are more likely to stick around and better fit your organization, which further improves your retention rate.
Ultimately, more employees staying means more business growth and more new positions. You can focus your hiring efforts on adding to the team rather than replacing previous talent.
2. Better employee training
Hiring new employees takes up a significant portion of your company’s HR budget and time. It’s estimated that replacing an employee costs anywhere from 50% to 200% of their annual salary.
Retaining just one extra employee means thousands of dollars saved you can use in other areas.
One often-neglected management area is training, with 78% of workers saying they want more training. By saving on hiring, you can spend on training.
With more time for training, your employees will be happier, more skilled, and even more likely to stay with your organization.
3. Improved customer relationships
Most of your return customers and clients don’t think of your business as a logo or physical store. They think of the person with whom they interacted. Your employees are the face of your business, from frontline workers up to account managers.
Your customers rely on your employee’s knowledge of their needs and history with the company to deliver the highest level of service. So when an employee leaves, the relationships they built with your customer base leave with them.
A PWC report found that 80% of Americans think a knowledgeable staff is the most important element to customer satisfaction, along with speed and convenience. They also pay more for things when they experience a positive customer experience.
The benefits of employee retention reach beyond your current staff and bottom line and impact the customer experience. A high employee retention rate ultimately improves your clients’ and customers’ perception of your business.
4. Faster progress
While onboarding and formal training programs are essential for satisfied, efficient employees, these resources are hardly the only way employees learn on the job.
One of the most valuable sources of guidance and information is your current employees. Studies show that 91% of employees with a workplace mentor are happy with their jobs.
By retaining most of your employees, you get:
Strong relationships between your employees that impact their performance
Employees who possess in-depth knowledge in their fields
Great mentors who have the technical skills and know little-known tricks in the field to help the newcomers
You benefit from the perks of high employee retention: Employees have a wealth of team members to turn to when they have a question or need advice. This turns your newest employees into your best employees.
Also, when turnover is low, you keep the work environment of cultural cohesion and the know-how of experienced employees. This results in less stress and high productivity.
Final thoughts: 4 hidden benefits of employee retention you should know
Why retain employees? The answer is clear.
The benefits of employee retention are wide-reaching for your entire organization. Employees, management, and customers all reap the benefits of employee retention.
Employees benefit from greater satisfaction, higher productivity, and better support on the job. Employers can enjoy greater profit and less uncertainty. And your customers can rely on consistently high-quality and personalized customer service.
These benefits are well worth the expense of managing incentives like healthcare, training, and work-life balance.
If you’re ready to improve your employee retention, an all-in-one employee communication tool like Blink can maximize your organization’s initiatives.
Searching high and low for the perfect employee to fill a complicated role can be difficult. It stresses you out if you’re already short-staffed and in a rush to get more hands as quickly as possible.
Of course, it would be preferable not to worry about hiring at all. Retaining employees you already have can be a lot simpler than constantly hiring. And it can benefit your business too.
While you’re probably familiar with some of the benefits of employee retention, there are several hidden advantages of employee retention that you may not have considered.
If you’re ready to get motivated to kick your retention efforts into high gear and retain your top talent, keep reading and learn some of the lesser-known benefits of staff retention.
Why employee retention is important
Employee retention is important because it can improve the productivity of an organization.
Organizations with high employee retention profit from increased employee engagement, higher employee morale, more experienced employees, and lower employee turnover costs.
That’s why 91% of Human Resources leaders are concerned about employee turnover in the near future.
Besides the revenue, companies with a lower turnover rate can spend time on their employees, build a cohesive company culture, and achieve innovations that outperform their high-churn counterparts.
Employee retention’s effect extends beyond your annual revenue or quarterly performance reports — it improves each day for your workers, managers, and customers.
In short, it’s hard to overstate the importance of effective employee retention strategies as they can impact just about every aspect of your business, including revenue, service, and company culture.
1. More quality hires
Hiring typically increases when employees leave your company. So it should decrease as your retention goes up.
The hidden benefit of high retention is that you can allocate more resources to the time-consuming job of sourcing new hires. You can be more selective in finding candidates with relevant experience and perfect cultural fit instead of rushing to fill a vacancy.
The candidates you hire this way are more likely to stick around and better fit your organization, which further improves your retention rate.
Ultimately, more employees staying means more business growth and more new positions. You can focus your hiring efforts on adding to the team rather than replacing previous talent.
2. Better employee training
Hiring new employees takes up a significant portion of your company’s HR budget and time. It’s estimated that replacing an employee costs anywhere from 50% to 200% of their annual salary.
Retaining just one extra employee means thousands of dollars saved you can use in other areas.
One often-neglected management area is training, with 78% of workers saying they want more training. By saving on hiring, you can spend on training.
With more time for training, your employees will be happier, more skilled, and even more likely to stay with your organization.
3. Improved customer relationships
Most of your return customers and clients don’t think of your business as a logo or physical store. They think of the person with whom they interacted. Your employees are the face of your business, from frontline workers up to account managers.
Your customers rely on your employee’s knowledge of their needs and history with the company to deliver the highest level of service. So when an employee leaves, the relationships they built with your customer base leave with them.
A PWC report found that 80% of Americans think a knowledgeable staff is the most important element to customer satisfaction, along with speed and convenience. They also pay more for things when they experience a positive customer experience.
The benefits of employee retention reach beyond your current staff and bottom line and impact the customer experience. A high employee retention rate ultimately improves your clients’ and customers’ perception of your business.
4. Faster progress
While onboarding and formal training programs are essential for satisfied, efficient employees, these resources are hardly the only way employees learn on the job.
One of the most valuable sources of guidance and information is your current employees. Studies show that 91% of employees with a workplace mentor are happy with their jobs.
By retaining most of your employees, you get:
Strong relationships between your employees that impact their performance
Employees who possess in-depth knowledge in their fields
Great mentors who have the technical skills and know little-known tricks in the field to help the newcomers
You benefit from the perks of high employee retention: Employees have a wealth of team members to turn to when they have a question or need advice. This turns your newest employees into your best employees.
Also, when turnover is low, you keep the work environment of cultural cohesion and the know-how of experienced employees. This results in less stress and high productivity.
Final thoughts: 4 hidden benefits of employee retention you should know
Why retain employees? The answer is clear.
The benefits of employee retention are wide-reaching for your entire organization. Employees, management, and customers all reap the benefits of employee retention.
Employees benefit from greater satisfaction, higher productivity, and better support on the job. Employers can enjoy greater profit and less uncertainty. And your customers can rely on consistently high-quality and personalized customer service.
These benefits are well worth the expense of managing incentives like healthcare, training, and work-life balance.
If you’re ready to improve your employee retention, an all-in-one employee communication tool like Blink can maximize your organization’s initiatives.
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Engaged employees are more productive, more collaborative, and more likely to stay working for your company. And with 33% of hiring managers predicting that employee turnover will increase in 2024, there’s never been a better time to get the right employee engagement tech on your team.
Employee engagement apps are intuitive and easy to use. They enjoy high rates of adoption. And they offer a range of features that support employee engagement.
But which are the best of the many employee app options available? In this guide, we look at the seven best employee engagement apps for 2024 and explain a little more about why an app could benefit your business.
Best employee engagement apps for 2026
The best employee engagement solution varies depending on your industry, the functionality you need, and the engagement metrics you want to improve. Here are our top picks for this year.
Blink: best employee app for frontline workers
Workleap Officevibe: best employee app for EX data
Engagement Multiplier: best employee engagement app for small businesses
Bonusly: best employee app for rewards and recognition
WeThrive: best employee app for mental health support
Culture Amp: best app for performance management
Workvivo: best employee app for large, multi-lingual organizations
1. Blink — best employee engagement app for frontline workers
Blink is an employee engagement app built specifically for frontline workers. It brings employee engagement tools to every employee smartphone.
Frontline workers don’t need a desktop computer or even a company email address to access the Blink app. Instead, a simple sign-on process gives them access to an intuitive, user-friendly dashboard.
Here, they can view employee communications, respond to surveys, read policy documents, and use the newsfeed to take part in the company conversation.
They can also use the Blink Hub to access the other workplace tools you use. With a couple of clicks, they can view their current training module, their pay stub, or their upcoming shifts.
Managers get lots of useful engagement features too — like recognition and survey tools. They can also use Blink’s workforce analytics to measure engagement and make data-driven decisions.
All in all, the Blink employee app helps frontline teams to connect with each other and with leadership. It ensures they have access to the people, comms, and tools they need to do their jobs well.
2. Workleap Officevibe — best employee app for EX data
Performance management and recognition tools are part of the Workleap Officevibe employee app. But its most impressive features revolve around employee feedback. This app has a range of tools to help your HR team understand employee sentiment and make data-backed improvements.
Pulse surveys, onboarding surveys, eNPS scores — there are plenty of ways to find out what employees are thinking. You can also launch anonymous surveys so you know you’re getting honest, unfiltered feedback from employees.
Officevibe then helps you make sense of the feedback you’ve gathered. You can use reports to identify trending feedback topics. And use well-presented survey data to benchmark employee experience (EX) results and set targets.
Pricing
Workleap Officevibe has a free version with limited functionality. Prices for paid plans start at $3.50 USD per user per month.
Reviews
Capterra: 4.6/5
G2: 4.3/5
3. Engagement Multiplier — best employee engagement app for small businesses
Engagement Multiplier is a reasonably priced app aimed at small to medium-sized businesses. It’s not as in-depth as some of the other employee engagement software on this list. But it can be really useful for new companies and start-ups wanting to learn more about their engagement levels.
Features include benchmark assessments, anonymous data collection, recommended actions, and the ability to create custom employee engagement surveys.
Pricing
Prices start from $7.20 USD per user per month.
Reviews
Capterra: 4.8/5
G2: 4.3/5
4. Bonusly — best employee app for rewards and recognition
Bonusly is all about motivating your teams with employee recognition and rewards. The app lets you give each employee an allowance of points. They allocate these points to co-workers, appreciating them for their support, for doing a great job, or just for being an awesome work friend.
Recipients can then exchange their points for a variety of different rewards, choosing between big brand gift cards, company merchandise, and custom rewards chosen by your company. Employees can also convert their reward points into charitable donations.
Bonusly supports the kind of peer-to-peer recognition that engages employees. It also allows you to share recognition in a company-wide feed, so you improve motivation and amplify company culture to every member of every team.
Pricing
Bonusly offers new users a free trial. Paid plans start from $5 USD per user per month, plus the cost of employee rewards.
Reviews
Capterra: 4.8/5
G2: 4.8/5
5. WeThrive — best employee app for mental health support
WeThrive is an employee engagement platform focused on the mental health of your workers. It helps you create surveys to check on employee wellness and take action to safeguard it.
The app’s mental health and wellbeing survey helps you to identify the root causes of stress, burnout, and anxiety. An easy-to-use feedback dashboard segments results by team, location, department, tenure, and manager so it’s easy to see where improvements need to be made.
The app also uses feedback data to suggest wellbeing actions for your managers so it’s easy to decide the next steps.
Pricing
Pricing is available on request.
Reviews
Capterra: 4.7/5
G2: 4.6/5
6. Culture Amp — best employee engagement app for performance management
Culture Amp is an employee platform built around employee feedback and analytics. It also has some excellent performance management tools.
You can use 360-degree feedback to find out how employees are doing. You can use goal-setting functions to align employee work with company strategy. And you can use 1-on-1s to encourage meaningful communication between managers and employees.
With tools that support regular coaching and feedback, Culture Amp aims to provide organizations with everything they need to build a culture of continuous improvement and high employee engagement.
Pricing
Pricing is available upon request.
Reviews
Capterra: 4.7/5
G2: 4.5/5
7. Workvivo — best employee app for large, multi-lingual organizations
Workvivo is owned by Zoom. It’s a desktop intranet that comes with a user-friendly employee app.
There are lots of community and social features for employees to engage with. You have the option to live-stream company updates in real-time. And, with Spaces, users can create their own community groups
For large organizations with employees who speak a range of different languages, Workvivo has some particularly useful tools. The auto-translation feature allows you to easily translate posts into a user’s preferred language. There’s also the option to auto-translate video subtitles.
Pricing
Pricing is available upon request.
Reviews
Capterra: 4.7/5
G2: 4.8/5
What are the advantages of an employee engagement app?
The best employee engagement software meets employees where they are. These days, that tends to be on their smartphones. And that’s why employee mobile apps are an increasingly popular choice.
Apps are inherently engaging and very easy to use. In fact, 53% of frontline workers already use messaging apps like WhatsApp and Facebook Messenger for work-related conversations.
When you replace those apps with your own user-friendly employee app, you make communication more secure — and make it a key part of company culture, too.
1. An employee app reduces costs and improves profitability
Construction giant Caterpillar found increasing engagement helped save $8.8 million at one of its European factories in just one year. The company also improved customer ratings and increased profits by $2 million.
Gallup research shows that Caterpillar’s cost savings aren’t an anomaly. They looked at thousands of teams and found that highly engaged businesses experience:
A 43% decrease in employee turnover
A 10% improvement in customer satisfaction
An 18% uptick in sales
A 23% increase in profitability
Employee engagement has a big impact on a company’s bottom line. So an employee engagement app tends to have a high return on investment.
2. An employee app improves communication without adding to the noise
An employee app streamlines company communication by putting everything in one, searchable location.
A social-style news feed. Employee surveys. Messages from management. With an app, teams know exactly where to go to get the information they need.
Managers also get the tools they need to highlight critical messages and ensure employees read them.
3. You connect every member of your workforce — including those on the frontline
To make a success of employee engagement, you need to take every member of the workforce with you. That includes those hard-to-reach employees working on the frontline of your organization.
Deskless workers get the raw end of the deal in terms of engagement tech. Only 10% of frontline workers say they have high access to the tools, tech, and opportunities they need to connect and advance in their workplace.
But these workers are in greatest need of engagement intervention. Deskless employees are less trusting and engaged, and more likely to experience burnout than their desk-based peers.
An employee app ensures frontline workers aren’t excluded from company comms and culture. You take engagement beyond the office and a desktop computer and put it in the palm of every employee’s hand.
A good app is also easy and intuitive to use. It enjoys high rates of user adoption. So by using an employee app, you make engagement tech more accessible than ever to all employees.
4. You make work more engaging and efficient
The best employee engagement apps put the most effective engagement tools in one, single place. You give employees access to the things we know help to improve employee engagement:
Training and development
Recognition
Two-way communication and collaboration
Feedback opportunities
You also remove friction and frustration from the work day. Because employees can access all the comms, tools, and resources they need via your employee app, they become more efficient and productive.
Employees can get on with doing their jobs to the best of their ability. Managers save time thanks to improved communication channels and employee self-serve resources. That translates into increased levels of staff satisfaction.
5. Employee engagement apps support frontline safety
Employee engagement makes for better workplace safety and fewer workplace accidents. According to Gallup, companies with high engagement experience 64% fewer safety incidents than those with low levels of engagement.
An employee app supports frontline safety because workers have all policy documents and safety procedures at their fingertips. They also have a direct line to managers, so it’s quick and easy to report safety or maintenance concerns.
6. Managers get access to data and analytics
When employees engage with your organization via an employee app, managers get access to valuable user data and analytics.
They get insight into how people are using the app and how they’re engaging with company communications. They get to know what engagement looks like for different teams, locations, and managers. Use an app with great integrations and you get insight into how employees are using other workplace tools, too.
The best employee engagement apps present this data in a way that is easy to understand and act upon. So your teams have everything they need to make employee engagement improvements going forward.
Does your company need an employee engagement app? 3 key questions
Staff engagement apps aren’t the best fit for every company. You can figure out if your organization would benefit from this by answering the following questions.
Do we have a communication channel that reaches everyone?
Effective internal communication is the foundation of engagement. So you need a reliable communication channel for all employees, particularly when there’s a time-sensitive update to share.
Email may not be a viable internal communication strategy if some workers don’t have email addresses. Getting managers to make phone calls and send text messages takes up a lot of time. Paper notices up on a board are easy to miss.
If you have a patchwork of different communication channels, an employee mobile app is a great streamlining tool. It saves your comms team time — because they have fewer comms channels to maintain. And it makes communication more efficient, relevant, and reliable.
Are employees treated equally?
Fairness is really important for employee engagement. If an employee feels like someone else is getting preferential treatment, it’s unlikely they’ll bring their A-game. So when it comes to opportunities for engagement, it has to be a level playing field.
Use surveys to find out if frontline staff and office workers enjoy the same level of engagement and the same access to company comms, culture, and connection.
If some workers are feeling overlooked, an app can help you treat employees equally. Ditching a two-tier engagement strategy means everyone feels valued and like they belong.
Do we need to lighten the load for managers and HR teams?
When there isn’t an easy way to share company policies, resources, and comms, managers and HR teams often end up acting as gatekeepers. Employees have to ask for the information they need, which adds to the HR and management workload.
An employee app removes this bottleneck by allowing employees to access relevant information for themselves. They can view their schedule and vacation time. They can read the most recent safety policy and get details of the next company social event.
HR and management spend less time answering the same questions. And employees — with resources in the palm of their hands — feel more engaged with the organization.
Final thoughts: The best employee engagement apps
An employee engagement app can be a game-changer when it comes to your employee engagement strategy. Whether you’re a small office with a few dozen employees or a multinational corporation with hundreds of stores, the best employee engagement apps help your workers feel more connected.
At Blink, we’re passionate about helping companies connect with their frontline employees. And our frontline employee engagement solution will help your workforce thrive in 2026 and beyond.
Blink’s employee app offers the same great features across mobile and desktop. A company newsfeed, recognition, secure chat, surveys, analytics, and more. So your teams have everything they need to improve employee engagement — along with staff satisfaction, productivity, and retention.
The field of internal communications is changing fast. It’s already evolved beyond traditional intranets, top-down messages, and email-centric strategies.
Now, organizations are communicating with employees who are working at home and in the office. They’re looking for ways to engage and motivate frontline workers, who have traditionally had second-tier access to company comms.
They’re also trying to stand out from other employers by offering a stellar employee experience, giving employees the sense of purpose, wellbeing, and connection that they’re craving.
As new comms trends like these become the norm, you need to rethink your internal communications team. You need to develop a team structure that helps you achieve your communication and business goals. Otherwise, you’ll struggle to plan, deliver, and land the messages that employees need to hear.
So let’s see how you can build and scale your internal communications team in a way that maximizes your organization’s potential.
Responsibilities of an internal communications team
Before you decide on the roles and structure of your internal communications team, it’s helpful to review the kinds of tasks they are (or will be) responsible for.
Your internal communication department ensures that every piece of content is created and distributed in a way that supports company goals. But let’s get into the specifics.
Internal communication team responsibilities include the following. :
Developing an internal communications strategy
The internal comms team is responsible for devising and implementing an internal comms plan. This involves:
Defining what you want to achieve with your employee communications
Identifying the different segments within your audience
Aligning internal messaging with company mission, purpose, and goals
It all starts with assessing where you are right now. Your internal communications team will need to take stock of your communication channels and the effectiveness of your messaging, to decide how you’ll improve internal communications going forward.
Managing internal communication channels
There’s been a drive to move beyond email, which is great. It makes sense for desk-based workers, whose email inboxes were full to bursting. It also makes sense for frontline workers, who don’t always have a company email address.
But 73% of professionals say that the number of communication channels they use at work has increased over the past 12 months. And 1 in 4 workers say they experience miscommunication multiple times every day.
Having too many communication channels can be overwhelming and distracting for employees. There are lots of sets of login details to remember, lots of platforms to learn, and lots of notifications pinging.
So part of the internal communications team’s role is choosing the right communication channels, managing those channels, and ensuring employees don’t become overloaded.
Modern communication channels include instant messaging, social feeds, SMS, video conferencing, and a content hub. Your organization may benefit from some or all of these. It’s up to the internal comms team to consider the type of communications you want to share — and the best places to share them.
Implementing new technologies
For many organizations, a modern intranet or employee app now sits at the heart of their employee communication strategy. It provides the collaboration, communication, and social networking tools a modern workplace needs.
Finding and implementing the right internal communication tools is another job for your internal communication team. As part of this process, your team will look at existing comms technology, assessing how well it’s working for your company.
If improvements are needed, they’ll demo a selection of employee apps and intranets, looking for a solution that meets the needs of every employee, including those on the frontline.
They’ll then take responsibility for implementing a new employee communications tool, championing it across the organization, getting buy-in from stakeholders, and ensuring best practices when the tool is up and running.
Creating and curating content
Another key responsibility for your internal communication team is the creation and curation of content. It’s their job to keep your communication channels — particularly your news feed and content hub — active and engaging. And to ensure effective internal communication across the organization.
Depending on the size and needs of your organization, that might mean creating and managing an editorial calendar. It may involve seeking content from department heads. It may also mean creating an internal communication style guide that supports employees, managers, and leaders to write their own content.
Collaborating with other departments
An in-house internal communications team needs to collaborate across different departments. This prevents silos from developing and ensures that all teams communicate effectively with one another.
Your comms team members are responsible for supporting the leadership team, giving them insight into the best ways to share messages and build trust with employees.
The team may also work to surface or share engaging company stories. For example, they can seek positive employee stories to support the recruitment team — or share positive customer stories to support HR and their employee engagement work.
Their role may even involve delivering employee communication workshops to help managers communicate more effectively with their teams, especially during important projects or periods of change.
Tracking and improving staff engagement
As well as sharing essential updates and publishing a consistent schedule of content, an internal communications team is responsible for assessing content success.
They need to gauge the reach and engagement of their internal communications to determine what’s working — and what isn’t.
As part of your internal comms plan, your team needs to determine metrics and KPIs to track internal comms performance. The team should seek answers to questions like:
How often are workers logging onto the company intranet?
Are our messages successfully reaching employees?
Are messages reaching employees on time?
How many workers are taking the desired action after reading our messages?
By measuring and tracking staff engagement, the team can identify their best-performing content. They can also identify points of friction — or messages that are failing to get through.
This data gives your internal communications team the insight it needs to improve messaging and refine your employee communication strategy.
Roles needed for an internal communications team
So now we know what an in-house internal communications team does, let’s look at the essential roles you’ll need to fill. Just remember that every organization is different. So how you assign these roles and responsibilities will vary.
In a small and nimble internal comms team, you may have one team member wearing multiple hats. Larger organizations with more extensive internal communications needs are likely to have at least one person responsible for each of the following roles.
Internal communications head/lead/director
Every great team needs a great leader. Within your internal communications team structure, this person will be in charge of planning, implementing, and measuring the performance of your organizational communication strategy.
Internal communications business partner
Your internal communications business partner acts as a bridge between internal comms and other parts of the business.
They connect different locations and business units with your central messaging and communication strategy, empowering them to produce or share content and ensuring key messages are communicated consistently.
Internal communications channels coordinator
Your communication channels coordinator can be one person — or lots of people. It all depends on how many channels you’ll be using and how much content you’ll be producing.
The channels coordinator is responsible for managing communication channel strategy, ensuring channel standards are met, and creating a communication calendar. They’ll also distribute messages on the relevant channel to the relevant audience.
Internal communications multimedia executive
Visual content gets 94% more views than text-only content. So to ensure high levels of employee engagement on your communications platform, you should add visuals to your posts. To do this, you’ll need someone who can turn plain-text content into engaging infographics or videos.
How to build and scale your internal communications function
The following best practices will help you make the most of the resources you have as part of your internal communications team.
Step 1: Understand organizational goals
You can’t build or restructure your internal communication team without understanding business requirements first. So think it through.
How will your communication strategy support the overarching business strategy? What should internal communications do for your business? How does your comms strategy need to flex and change as you grow?
For example, if a part of your sales strategy is expanding to new locations, your communication practices, tools, and team structure should take this into account.
Step 2: Plan roles and responsibilities
Now that you’re clear on business goals, consider the different roles you’ll need to fill. Refer to the roles we shared above to decide which people you’ll need for your internal communication team.
Place these roles in an internal communication team org chart so it’s clear who reports to who. Also, assign responsibilities to each role so everyone knows and understands their remit.
Step 3: Invest in your internal communication team
To get the best from your internal communications team, you need to invest in their professional development. The better their skills and knowledge around workplace communications, the better for your company.
Even if you have a limited budget, there are plenty of free resources out there, created to help comms professionals get better at their jobs.
Step 4: Lead by example
If you’re the head of employee communications at your company, set the example you want your team to follow. Champion open communication, build trust, and recognize hard work.
As a comms leader you should, of course, ensure that communication within your own team is flawless. Establish protocols and a cadence for how you’ll communicate and collaborate with your internal communications team.
Step 5: Focus on efficiency
Internal communications teams often have to act fast. There are sometimes urgent situations that need to be addressed or communicated quickly. So your team needs to be ready to step up and hit the Send button.
Try to build a chain of command that isn’t hindered by bottlenecks. But, equally as important, put a review and approval process in place to ensure no misjudged messages go out to employees.
Building and scaling a successful internal communications team
Internal communications vary a lot from one company to another. The structure of your internal communications team will depend on your organizational goals and the size of your business.
But no matter how big or small, the purpose of an internal communications department remains the same. To craft engaging employee communications that reach the right audience at the right time.
The tips we’ve included above will help you build a team with the skills and expertise to achieve that purpose. The right internal communication tech will help, too.
To find out how Blink’s employee app supports internal communications within frontline organizations, schedule your free demo today.
"We know it's important. And we've got it covered. We do a survey every year."
We hear this depressingly often in our daily conversations about employee engagement.
Most healthcare workers know staff engagement matters. There are plenty of studies that show how important it is.
That's because the Annual Engagement Survey is the primary tool wielded by most healthcare organizations.
It asks employees to rank answers to statements like "I would recommend my trust as a place to work" on a five-point scale.
When everyone has labored through the questionnaire, frontline managers receive team results. Then, someone tallies the average score. First for hospitals, then for the organization as a whole. Most healthcare organizations repeat this exercise every year.
And unfortunately, when it comes to measuring employee engagement in healthcare, the Annual Employee Engagement Survey is ineffective. The best-case scenario: it isn't enough on its own. Worst case scenario? It actually makes employees less engaged.
Why an employee engagement survey isn't enough.
The format is too rigid Employees rank based on inflexible, pre-determined, multiple-choice answers. There's no room for the more varied input or nuance needed to get a clear picture.
The questions don't yield actionable answers. Standard engagement metrics on predictors outside most leaders' control: e.g., How motivated do you feel?
The metrics are fluffy. The most commonly-used questionnaire uses "percent favorable" metrics. These inflate scores and creates blind spots by making an appearance of high engagement without the outcomes to back it up.
The answers aren't necessarily honest. No matter how many times managers tell employees surveys are anonymous, there will still be a nagging sense that if they are frank, someone will link the questionnaire to their name – and it may have repercussions. It's a human thing.
Once a year is not enough. Bank account. Weight. If something matters to you, you'll check it regularly. You wouldn't rely on a once-a-year snapshot to get a clear picture of what's going on. An annual survey is a snapshot in time, and many random factors can influence results. How a healthcare worker feels on that particular day isn't reflective of how they feel year-round.
An employee engagement survey in itself is not enough. If something matters, you act on it. But most organizations finish the study and then move on.
Year after year: employees toil through the same one-size-fits-all form. No real changes happen. The same questions appear on the survey. And by the middle of the second quarter, any hopes for change fade again.
But what else can you do?
Surveys can be useful as an annual check-up. But healthcare leaders need to supplement them with regular, focused check-ins. Some companies choose to do this with pulse surveys. However, we find this leads to questionnaire fatigue. In a sector as demanding as healthcare – especially in the current climate – there will be even less patience.
The alternative? Monitor the vital data that contribute to engagement in the first place.
The following factors reflect how engaged your workforce is. By adding up averages and totalling scores, you will get a birdseye view of engagement across the organization as a whole and specific departments.
The 10 engagement indicators all healthcare leaders should be tracking
Employees on a leave of absence.
Workers who have filed compensation claims.
The number of employees who have quit in the last 12 months.
The number of training hours employees voluntarily attend.
Performance appraisal and evaluation ratings.
The number of discrimination complaints and legal claims.
The average commute time (the shorter, the better).
The average amount of relevant education employees undertake.
The number of employees on zero-hour contracts.
The number of employees progressing in their roles.
Keeping an eye on your workforce's 'health' in this way isn't complicated. Technology will do it for you. Specialized engagement platforms like Blink make engagement patterns in your organization visible and highlight where you need to invest more time and energy.
The format is flexible. You can adjust the set of factors depending on the way your organization operates.
The results are actionable. Because the metrics are so focused, it's clear what the issues are and whether it's in your control to improve them.
Data doesn't lie. These results are black and white, unsusceptible to individual moods or concerns about anonymity.
It's ongoing. You can monitor these results weekly, monthly, annually, and even daily.
And finally...
There's no need to pester busy healthcare workers. You can save the questioning for when it really matters.
Keeping an eye on the ‘health’ of your workforce by tracking these things on a regular basis (eg monthly) isn’t complicated. Technology like Blink will do it for you, making engagement patterns in your organization visible, and highlighting where you need to invest more time and energy.
So you’re tracking engagement indicators – then what?
Here’s another thing that I need to keep emphasizing in my conversations about staff engagement: engagement not something that ‘happens’ (or not) – it’s something you need to make happen. If an employee leaves within 12 months, that’s not just bad luck; it means something was missing, either in the onboarding process or in other ongoing processes in your organization. And it almost certainly means the employee was not engaged.
We know a fair amount about what underpins employee engagement. Five actionable points, in particular, play a key role. From the perspective of the employee, these are:
being clear about your role;
receiving adequate support;
having the right equipment;
being able to play to your strengths; and
working alongside committed colleagues.
Not surprising, then, that 70% of the variance in employee engagement in healthcare can be attributed to managers.
Managers are key to employee engagement.
And here are four key strategies that managers can implement to improve staff engagement:
It also means creating an atmosphere in which employees feel comfortable asking for guidance about prioritizing tasks to learning a new skill.
And it means supporting team members in sharing best practices, recognizing one another's accomplishments, and fostering a sense of shared accountability.
Make check-ins less formal and more regular
By seizing small opportunities for meaningful conversation, healthcare managers can build work environments where developmental conversations happen naturally and often.
Rather than reserving such discussions for one-on-one office meetings, managers can use morning huddles or impromptu hallway discussions to briefly "round" with employees -- asking about barriers, clarifying expectations, and answering questions. Even brief conversations can promote ongoing dialogue and communicate to employees that their manager cares about them.
Appoint clinical coordinators
For managers with vast control spans, facilitating regular conversations with individuals may be logistically impossible. In such cases, appointing and equipping nurses as clinical coordinators can nurture essential individualized development.
These coordinators will continue their frontline nursing duties but will also be responsible for facilitating ongoing developmental discussions with an assigned group of nurses, including regular (e.g. quarterly) goal-setting, accountability and strengths coaching.
Clinical coordinators often become a rich source of ever-present support. They turn into trusted counselors who hear opinions, remove obstacles and provide immediate feedback.
And because they maintain frontline responsibilities, they will have credibility among their teammates, as they will understand the demands of the job.
Prioritize employee health and wellbeing
This issue is urgent. The pandemic has made clear that much rests on employee health and wellbeing, and that these should be primary goals. The healthcare industry's current triple aim is to improve patient experience, reduce costs and improve population health.
A fourth one should be added to that, and it should probably come first: protect and support staff health and wellbeing.
A new Occupational Medicine study led by King’s College London found that over the past year, nearly half of NHS intensive care staff reported mental health symptoms consistent with severe anxiety or depression. An alarming 40% had symptoms of Post-Traumatic Stress Syndrome (PTSD), including flashbacks and nightmares.
This affects individuals and their lives; but it also impacts on teams and organizations.
Summing up
Frontline staff, when given enough support, confidence and encouragement, are capable of incredible things – improving care, reducing costs and designing solutions to big challenges.
In what has arguably been the hardest year of their career, healthcare professionals have run entire wards, created PPE solutions and developed care packages for Covid-19 patients. All these are manifestations of high levels of engagement.
But real staff engagement needs real investment. Not just a financial investment (although that too) but investment in genuinely facilitative leadership – the kind that is prepared to "walk the talk" and make engagement a truly two-way exercise.
That’s why health and care managers play such an important role in fostering staff engagement. But they shouldn’t have to find their way through this from scratch, investing time they don’t have. Giving them the technology/tools to more effectively drive engagement is essential.
Blink is an internal communications tool that’s does everything your intranet does, but better. Try it out today! Request a free demo to get started.
At Blink, our mission is to connect and empower workforces worldwide, and a crucial part of that mission is ensuring that our platform is accessible to everyone.
We’re excited to announce that Blink is now WCAG 2.2 level AA compliant, marking a significant milestone in our commitment to accessibility.
Why accessibility matters
Roughly 15% of the global population — around 1 in 6 people — lives with some form of disability. Given these numbers, there’s a high likelihood that many Blink users depend on our app to be accessible.
Many countries require digital products to meet accessibility standards, so we take these obligations seriously. However, our commitment to accessibility goes beyond compliance. It’s about making sure that our platform meets the needs of all users, removing barriers and creating a truly inclusive environment.
Understanding WCAG standards
The Web Content Accessibility Guidelines (WCAG) are a set of internationally recognized standards for digital accessibility. Developed by the World Wide Web Consortium (W3C), these guidelines ensure that content is accessible to people with disabilities, including those who rely on assistive technologies like screen readers or alternative input devices.
WCAG standards are organized into three levels of compliance: A, AA, and AAA. Level A does not achieve accessibility in many situations, yet AAA is not recommended by the W3C because it is not possible to satisfy all Level AAA Success Criteria for some content. Therefore we comply with AA, whilst striving to meet as many AAA criteria as possible. The latest version of the standards, WCAG 2.2, includes updated requirements that address new aspects of accessibility, such as improved keyboard navigation, visible focus indicators, and content predictability.
How we’ve updated the Blink experience
Here are some of the key accessibility enhancements we’ve introduced as part of our efforts to be WCAG 2.2 AA compliant:
#1. Media accessibility
Blink now supports features that make media content more inclusive. For example, we’ve added the ability to set alternative text for image-only context, allowing user-generated content to be accessible to a broader audience.
#2. Improved visual and text contrast
To enhance readability, we’ve adjusted contrast levels to ensure that users can easily distinguish text from background colors across all devices — an essential feature for individuals with visual impairments.
#3. Flexible orientation and resize options
Blink’s content and interface elements can now be resized up to 200% without losing clarity, and the platform supports both landscape and portrait orientations. These improvements make it easier for users to read and navigate on any device, regardless of their visual needs.
#4. Keyboard navigation and focus visibility
Keyboard focus is now visible and consistent across all interactive elements, enhancing accessibility for users relying on keyboard navigation. Additionally, we’ve ensured that elements won’t change unexpectedly when they receive focus, which prevents accidental interactions and supports smooth navigation.
#5. Consistent navigation and error prevention
We’ve made navigation more predictable and consistent across the app. Users will now receive helpful error messages and suggestions to prevent data entry mistakes, making Blink more user-friendly and inclusive.
Blink’s commitment to accessibility
We’re dedicated to empowering diverse workforces and ensuring that our technology is accessible and inclusive. Here’s how we’re continuing to prioritize accessibility:
Adhering to standards: We maintain strict alignment with the WCAG 2.2 level AA, ensuring that Blink meets industry-recognized accessibility standards.
Inclusive development: Accessibility is at our engineering core. From screen reader compatibility to clear navigation, we build with accessibility in mind at every stage.
Transparent accessibility: We provide an up-to-date, transparent accessibility statement, outlining our efforts and providing information to our users.
Accessibility isn’t just about checking the box — it’s about empowering individuals and creating an environment where everyone has an equal opportunity to thrive.
Are you stuck between Speakap and Blink for your organization's employee communication solution?
Keep reading to find out the major similarities and differences and see which one is right for you.
Speakap vs. Blink — quick facts
Speakap and Blink are both mobile-focused employee communication apps designed for organizations with many frontline workers.
The main difference is the number of features — and cost.
Speakap could be the perfect lightweight top-down communication software for you if you’re just looking for a way to keep employees up to date and enable chat features.
However, if you want more extensive interactions, a centralized hub, and in-depth customization that replaces all other employee intranets, Blink’s features are more than worth the price.
Speakap vs Blink: How they’re similar
Blink and Speakap have a few similarities:
Modern UI
Speakap nails its app by providing a straightforward user experience that is comparable to consumer-oriented apps your employees are already familiar with. With its timeline and one-on-one chats, it will fit right into your employees’ day.
The same can be said for Blink. The user interface is intuitive and modern, making it enjoyable to use for any employee. Users report that the platform “works equally well for desk and frontline workers.”
Timeline
Blink offers a versatile feed to share news, updates, and employee-generated content. You can send important notifications, share inspiring pictures and stories, and collect acknowledgements through actionable posts.
In Speakap, it’s straightforward to share news articles, publications, documents, and images. However, some features are slightly more limited. Some user reviews say “docs can't be opened directly within the app” and that there is a “Limited availability to insert images into posts.”
Custom branding
Blink’s theming options make it simple to add your own colors, images, logo, and even a fully white-labelled app with your company’s branding.
Speakap also offers excellent features to create a branded employee communications platform. You can create a branded app, add a custom logo, and play with menu themes.
Speakap vs. Blink: How they’re different
Analytics
Blink is a robust frontline communications platform that offers a lot of analytic capabilities and customizations to reach and engage every worker.
You can track your employees’ engagement with the content through data on every post’s reach, impressions, and interactions.
For uploaded documents, you can see the total number of views for each file and the change in views over time. You get an overall picture of your organization's engagement through a total user and active adoption count as well
Speakap has metrics that provide insight, including usage, adoption rate, read receipts, and user polls.
However, some users will find the analytics weak compared to other platforms. Besides tracking the employees who engage with your posts, data like reach and impressions are missing.
Omni-directional communication
Blink leans on user-generated content for their feed, making it ideal for organizations that want to open up lines of communication and encourage engagement.
In contrast, Speakap prioritizes a top-down style of communication. This could be a disadvantage for organizations looking for maximum engagement and collaboration between all levels of employees.
The communication style is less targeted to individual groups and teams, and some reviewers report that they “can’t target multiple recipients per post.”
Integrations
Along with a feed for daily updates, a hub for document sharing, pages for long-form content, and a multi-directional chat, Blink can be tailored to the needs of each organization.
You can customize the look of your app through personalized branding and many integrations. You can also add any essential software through Blink’s API.
Using Blink’s micro-app feature, you can add just about any functionality to your centralized app. Complete end-to-end customization can take some work through micro-apps and necessary integrations.
In Speakap, you do have a good range of integrations for HR and e-learning. But you only get read-only interfaces, links, and iframes rather than something more substantial.
Speakap is unlikely to be an overall internal communications solution as it lacks a native way to customize the functionalities within the app.
Besides linking integrations, users can’t add additional functions like payroll tracking into the app itself. Users say a con for their experience with Speakap is that there is “no ability for custom features.” and you “can't connect different apps easily.”
Customer service
Blink’s newness is a major plus for user experience and feature adoption, but this means some essential features are still being rolled out, and bugs do occur.
However, the customer service and development teams are quick to resolve any issues. Blink offers each client a dedicated support contact that oversees the transition and helps to optimize the platform for each business.
Blink also takes customer input and feedback heavily into consideration when developing new features.
Speakap’s users also frequently say they appreciate the company’s customer support, which also assigns a dedicated customer success manager to each account. Nonetheless, users report that “There are some features that would need better customer support.”
Speakap vs Blink: pricing
Blink offers four levels of paid service based on company size, while Speakap offers three pricing tiers based on features and customer service.
Blink levels:
Essential: $3.40 per person, per month
Business: Price on application
Enterprise: Price on application
Enterprise Plus: Price on application
Speakap levels:
Basic: Price on application
Premium: Price on application
Additional features, customer support
Premium+: Price on application
Additional features, priority technical support
Speakap vs. Blink: final thoughts
Both Blink and Speakap are good employee communication tools for organizations with a number of frontline workers. If your goal is to encourage across-the-board engagement with a total communications solution, go with Blink.
If you’re looking for a more targeted top-down communication app that fits into your organization’s existing platforms, go with Speakap.
If you’re not sure, try Blink’s powerful frontline employee communications solution for free.
How to Manage Employees in a Small Business: Key Areas for Success
Running a small business means wearing a lot of hats. The one that determines whether your business grows or stalls, though, is the people manager hat. You can have the best product, the most loyal customers, and the most enviable spot on one of America’s most booming main streets, but if your team is disengaged, disorganized, or out of the loop, none of it will hit its potential.
This guide covers what employee management actually means for small businesses, why it matters more than most owners realize, and the practical steps to build a workforce that drives real growth.
What is Small Business Employee Management?
Employee management is the collection of practices, processes, and decisions that shape how a business attracts, develops, supports, and retains its people. It covers hiring and onboarding, performance conversations, scheduling, communication, and culture.
For small business owners, it rarely looks like a formal HR function. More often, it's woven into everyday leadership: the conversation you have with a new hire on their first day, how you handle a scheduling conflict, whether your team knows what's expected of them when you're not in the room. Done well, it's the invisible infrastructure that keeps a business running.
Why is Employee Management for Small Businesses Crucial?
Small businesses operate on tighter margins, not just financially but in terms of people. Losing one strong employee in a team of five hits differently than losing one in a company of five hundred. Getting management right isn't optional for small businesses; it's a structural necessity.
According to the U.S. Small Business Administration, there are 36.2 million small businesses in the United States, collectively employing 62.3 million people. That's nearly 46% of all U.S. employees. The way those businesses manage their teams shapes everything downstream.
1. Improves Productivity
Clarity drives output. When employees understand their roles, know what success looks like, and have the tools they need, productivity follows. The reverse is just as true: ambiguity, poor communication, and inconsistent leadership create friction that costs time and money.
Small business owners who build clear processes (defined responsibilities, regular check-ins, transparent expectations) tend to see measurable gains in efficiency. This matters more when every person on the team is expected to pull their weight.
2. Boosts Employee Engagement and Retention
Turnover is expensive. Recruiting, onboarding, and training a replacement typically costs a significant portion of that role's annual salary, before you account for the productivity dip while the new hire gets up to speed.
Gallup's data shows that 52% of employees in the United States and Canada are not engaged at work. For small businesses, that's as much an opportunity as a warning: there's room to stand out through better management. Employees who feel recognized, heard, and supported are far less likely to leave.
In a small business, poor communication doesn't just create friction; it causes failures. Missed shifts, wrong information reaching customers, duplicated effort, unresolved conflict: most of it traces back to the same source.
Strong employee management means establishing clear channels: how decisions get communicated, where team members can ask questions, and how feedback flows in both directions. For businesses with frontline teams who aren't at a desk, this takes deliberate investment in tools that reach people where they actually are.
In a small business, that disconnect is easier to spot and fix than in a large organization, provided the owner is paying attention.
4. Enhances Performance and Growth
Individual performance compounds into business performance. When team members are developing their skills, getting useful feedback, and are clear on how their work connects to the business's goals, the whole team gets better over time.
The management habits you build when your team is small become the foundation of your culture as you grow. Businesses that operate reactively (hiring fast, managing inconsistently, fixing problems only when they become crises) find scaling genuinely painful. Those who build sound habits early find growth less chaotic, even if it's never easy.
For businesses in thriving Main Street communities, scalability is a near-term concern. The ability to bring on new staff, maintain quality, and hold your culture together during growth depends on what you've built before the growth begins.
Common Small Business Employee Management Challenges
These are the challenges small business owners run into most often. Small business owners are stretched thin. According to OnPay's 2025 Small Business Outlook, 66% of business owners handle HR tasks without help, a figure that has risen year on year. Managing people well takes deliberate time, and that's a resource most owners feel they don't have.
Inconsistent communication. Without a dedicated HR infrastructure, communication happens informally and unpredictably. Important information doesn't reach the right people, and team members fill in the gaps themselves, often incorrectly.
Reaching frontline and deskless staff. Most management tools were built for office-based workers with desks and laptops. For small businesses with teams in the field, on the floor, or across multiple locations, keeping everyone informed requires a different approach.
Limited career development resources. Workers want to grow, especially younger ones. Small businesses often can't offer formal development pathways, which puts them at a disadvantage against larger employers. Personal mentorship, cross-training, and skill development don't have to be expensive, but they do have to be intentional.
Compliance and labor law. Minimum wage changes, paid leave legislation, and evolving employment law create ongoing compliance demands. Getting this wrong carries real financial and legal risk. For a primer on the business structures that shape your legal obligations, see what the 4 types of small business structures are.
Tips on How to Manage a Small Business
Good employee management comes down to consistent, repeatable practices. Here, we’ve provided some helpful guidance on how to manage a small business successfully.
Hire for the long term, not the vacancy
Every hire is a management decision before the person even starts. Rushing to fill a role with whoever is available creates a problem you'll be managing for months or years. Take time to define what success looks like in the role, what skills actually matter, and whether the candidate's working style fits your team. The cost of a bad hire almost always exceeds the cost of a longer search.
Build a structured onboarding process
First impressions set expectations on both sides. Research shows that 43% of new hires leave within the first 90 days, often because they felt unsupported or unclear on their role. A structured onboarding process covering responsibilities, team dynamics, communication norms, and business goals reduces early-stage turnover and gives new employees a faster path to contributing.
Set clear expectations and revisit them regularly
Employees can't perform well against standards they don't know. Every role should have defined responsibilities and clear measures of success. Revisit these in regular one-to-ones rather than waiting for an annual review. The goal isn't oversight for its own sake; it's alignment. When everyone knows what they're working toward and why, effort doesn't get wasted.
Communicate proactively and consistently
Don't wait for information to trickle out informally. Share business updates, changes, and priorities deliberately. For teams that include frontline or deskless workers, this means investing in tools that reach staff without relying on them to check a desktop email. Mobile-first apps that push updates directly to team members close the gap between what management intends and what the frontline actually knows.
Recognize good work, and do it consistently
Recognition is one of the highest-return things a manager can do. Research from HR Cloud shows that employees recognized weekly are 2.7 times more likely to be highly engaged. In a small business, this doesn't need to be formal or expensive. A specific, genuine acknowledgment of good work, in the moment or in front of the team, makes a real impression.
Create a feedback loop
Management communication shouldn't only flow downward. Employees who feel their input is heard and acted on are more committed to the business's success. Build regular opportunities for team members to raise concerns, share ideas, and give feedback on how things are running. This matters most for frontline staff, who often have the clearest view of what's actually working at the customer-facing level.
Invest in development, even on a small scale
Career development doesn't require a training budget or a learning management system. Cross-training, mentoring, stretch assignments, and honest conversations about where an employee wants to go all count. Workers who see a path forward are more likely to stay and more likely to bring their best.
Use the right tools for your team's reality
Spreadsheets and group texts aren't a management system. They're a stopgap. As your team grows, managing without proper tools shows up as scheduling errors, missed communications, and compliance risks. The right employee scheduling platform, mobile communication app, or HR software doesn't have to be expensive. It just has to work for how your team actually operates.
How Blink Supports Better Small Business Employee Management
For small businesses with frontline and deskless teams, the core management challenge is connection: keeping staff informed, engaged, and aligned when they're not behind a desk.
Blink is a frontline employee experience platform built for that specific problem. Rather than taking office-first tools and retrofitting them for a deskless reality, Blink starts from the assumption that most of your team is on the move, working shifts, and checking their phone rather than a laptop.
Blink brings workplace communication, HR resources, IT support and team collaboration together in one mobile app, giving employees access to the tools they need wherever they work. Recognition tools make appreciation visible across the whole organization. Surveys and polls give frontline workers a real voice. Schedules and key documents live in one place, cutting down on the back-and-forth that eats up management time. And new hires can be onboarded properly, so they have the information and contacts they need from day one, rather than piecing it together themselves over the first few weeks.
Get management right, and you don't just retain good people. You build a team that can actually take the business where you want it to go.