The Challenge: engaging and communicating at scale
Tonkotsu’s workforce is spread across the UK, which makes it difficult to both communicate important information at scale and to maintain a company culture. Emma Reynolds, co-founder of Tonkotsu, was looking for ways to connect her organization in order to overcome these challenges.
Before onboarding Blink, the solutions available to her were falling short, meaning that only 10% of her staff had access to all the information they needed. The team attempted to use Microsoft Sharepoint to distribute important documents about menu changes, but scaling it fully would have meant buying over 100 licenses - Emma needed something more scalable.
In attempting to communicate with its teams, Tonkotsu was also using WhatsApp. However, this created a privacy problem: the team found it irritating to receive messages about work on their days off, creating the need to constantly mute and unmute groups.