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Internal communicators, it’s time to share the mic with your employees

There are an estimated 50 million content creators worldwide. Alongside the A-listers and sports stars, there are lots of regular people posting videos, sharing stories, and creating content that connects.

The social media giants have tapped into something. They know that people don’t just want to consume content. They want to contribute. And in 2025, this creator mindset deserves a place within your employee communications strategy.

An internal creator culture allows employees to react, comment, and share their own stories — you turn spectators into storytellers. Give the green light to employee-generated content (EGC) and you give your entire workforce a voice while taking engagement on your internal communication channels through the roof.

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Want to drive this kind of mindset at your organization? Here, we look at the benefits, risks, and tips you need to know when building an internal creator culture.

Why internal communications needs creators, not just consumers

Your comms pros are great at what they do, right? So what does EGC have that traditional comms doesn’t?

#1. Authenticity

Trust in leadership teams is down. In fact, Gen Z and Millennial workers are some of the least trusting in the workplace.

Humanizing your executive communications helps. But when someone has their guard up, it’s tough to make a human connection.

Real stories from real employees hit different. Like Iman Pabani recently said in Fortune: “Credibility today isn’t about expertise but about who tells the most compelling story.”

It’s not always slick and polished. But EGC is genuine. It reflects the real experiences of your workforce. Unscripted moments stick in the mind and spark conversations.

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#2. Diversity

When your internal comms team creates every piece of content, it can start to sound…well, like internal comms. Perspective and tone become repetitive and employees start to switch off.

But hand the mic to your employees and you reflect your entire organization — not just the C-suite office.

You can create Insta-worthy internal comms that resonate with your digital natives. You can post frontline-focused and relevant content created by frontline employees. You can respond with agility to the latest events and trends. 

EGC helps you showcase a more diverse range of voices and create a sense of community across your internal communications channels.

In a nutshell? By sharing diverse and authentic voices, EGC improves employee communications and employee engagement. It helps you build connection and trust across your organization — and develop a vibrant company culture.

Busting the myths about employee-generated content

Here at Blink, we’re big champions of EGC. But we know that not every organization approaches this topic with the same level of enthusiasm.

Large companies are often a little wary about opening up their comms channels to employees. But their concerns don’t always reflect how EGC works in practice.

So — in the hopes of settling a few nerves — here are some common EGC misconceptions and the reality behind them.

“It’s risky.”

Giving employees free rein to post on your internal communications platform can feel risky. But with the right guardrails in place, it’s empowering and effective.

Here are some ideas for managing the risks associated with EGC:

• Assign moderators to take down any content that fails to meet your creator guidelines
• Only allow content online once it’s been approved by your comms team
• Make an employee’s content visible to just their team — not the whole organization
• Do a trial run to see how EGC fits within your content ecosystem

With the right internal communication tools, there are lots of levers you can pull. You can fine-tune permissions and oversight to minimize the risks of EGC while maximizing the benefits.

“People won’t participate.”

Build it and they will come? But what if they don’t?

Many comms pros are worried that they’ll enable and encourage an internal creator culture only for there to be tumbleweed — they’ll find that their employees simply aren’t interested in posting to company channels.

If you have an organizational culture of open communication, this is unlikely to be the case. You’ve already created the psychologically safe conditions that make content-sharing feel normal and fun.

What’s more, remember that many of your employees are already creating content for their social media profiles. All it takes is a small shift in mindset and easy-to-use digital tools to harness their creative talent for your comms platform.

“It’s just fluff.”

Of course, your employees won’t be posting company news or financial forecasts. But their lighter style of content still brings a ton of value to your organization.

Birthday shoutouts make employees feel seen. A behind-the-scenes video instills pride and morale. That “meet my team” post builds bridges between departments.

With the help of EGC you can create a digital water cooler — a place where employees gather, connect, and find enjoyment in their work day. And its impact on your business shouldn’t be underestimated.

EGC boosts culture and engagement — and moves the dial on big business metrics like employee satisfaction and retention. It’s not about jumping onto the latest internal comms trends and it’s far from “just fluff.”

The building blocks of a creator culture

Convinced that a creator culture can benefit your business? Here are the four pillars you need to put in place to make it happen:

• Tools. The best workplace communication tools make life easy for employee content creators. They’re mobile-friendly, so creators can upload photo and video content straight from their smartphones. They provide in-built templates and AI support that guide employees to create the best possible posts. These comms tools also inspire interaction by giving your EGC audience a range of emojis, GIFs, and reactions to choose from. 

• Permission. Beyond the permission settings on your employee communication platform, you should aim for a company culture of psychological safety, where employees know that showing up and sharing is celebrated. That means normalizing imperfect content — the kind filmed on a hand-held smartphone screen. And leading from the top by getting business leaders to post personal or informal content first.

• Inspiration. Kickstart creativity by showing employee content creators what’s possible on your internal comms platform. Showcase early EGC examples from real employees. Also, create content prompts, asking employees to share their content around a particular theme or hashtag. Give them inspiration and employees are much more likely to get involved.

• Feedback. Positive reinforcement fuels more great content. So like, comment, and repost EGC on your networks. Encourage employee feedback. Give kudos publicly, celebrating creators and maybe even crowning a Creator of the Month. Also, share content stats, telling employee creators which types of communication are resonating and why — so they can create more of the same.

How to start small and scale with EGC

Still unsure how to get your EGC initiative off the ground? Here are some ideas for getting started.

Start with a pilot

Before you go all in, test the waters. Start an EGC pilot with a small group — how about your frontline employees, remote workers, or a group of culture champions?

Give this group a clear brief. Allow them to post and view EGC. Then, after a month or so, dive into the top metrics to gauge effective communication.

How has this content performed in terms of likes, shares, and comments? Is this group logging onto the platform more often? Are employee engagement stats improving?

If your pilot is a success, you can roll out your EGC initiative to the wider organization.

Create a series

Get the ball rolling and content creation brains ticking by launching a series. How about one of these ideas:

• A day in the life (a behind-the-scenes look at employee workdays)
• My why (insight into the things employees love about their jobs)
• Work hacks (tips on how to bring your A-game and get the most from workplace tools)
• Weekly win (one thing that went really well this week)

Provide a few strong examples, regularly promote your series across employee communication channels, and keep the momentum going with reminders and reactions.

Offer incentives

When you’re just getting started with EGC, incentives can be useful.

Gamification works well. Features like leaderboards, badges, and points for content creation can awaken employees’ sense of competition. Which means lots of great EGC for your news feed.

Another idea? Offer tangible rewards, like gift cards, lunch vouchers, and professional opportunities. Perhaps a top content creator could represent their team in a leadership Q&A. 

But you don’t need to overthink it. Sometimes a few words of appreciation do more than any points system. Thank employees for their content creation efforts and you’ll inspire them to do more.

Using EGC to elevate employee communications

Employee-generated content is a breath of fresh air for your employee communications. It adds authenticity, fosters two-way communication, and builds a real sense of community — all things traditional messaging can struggle to deliver.

Employees enjoy logging onto your comms platform to see what their peers have shared. And once they’re there, your core messages are more likely to cut through.

EGC also works wonders for company culture. A social feed full of real voices and relatable moments helps everyone feel seen, heard, and connected — which means a better employee experience and a workplace people genuinely want to be part of.

If you’re just getting started with EGC, it needn’t be a mountain to climb. Start small, share content inspiration, and give employees the essential tools they need to be the voice your comms has been missing.

Blink. And build an internal creator culture at your organization.

Is your comms still cutting it — or has your strategy fallen behind the times?

Any comms strategy worth its salt is totally up to date — because internal comms trends and employee expectations evolve fast.

What worked even a year ago might already feel tired to employees. That means your messages land with less impact, and the engagement you were counting on slips away.

So how can you tell if your internal communication strategy is still working — or whether it’s time for a refresh?

Start by watching for these tell-tale signs that your approach needs a glow-up in 2025 and beyond.

6 signs you need to upgrade your internal communication plan

#1. You’re still broadcasting, not conversing

Top-down comms were once the norm. But employees are no longer happy to be the passive recipients of company news. Why? We can point the finger firmly in the direction of social media.

Thanks to the likes of Facebook, Instagram, and TikTok, we’ve been publishing our own content for decades. We’ve also been interacting with big brands and celebrities who were once completely off-limits.

Employees expect a similar experience in the workplace. To the point that top-down communication now feels like a form of gatekeeping.

When you broadcast information instead of starting a conversation with your workforce, they’re left thinking: What have they got to hide? Are they scared of employee feedback? Is the organization simply uninterested in what we think? 

This lack of trust and transparency harms the employee experience. And if this sounds familiar, you need to flip the script.

How? With a culture of two-way communication — and the communication tools that can facilitate it. Think interactive news feeds, polls, surveys, and leader Q&As.

The C-suite still shares essential information. But employees can reply, react, and respond to messages. They can share their ideas via polls and surveys. They can spark conversations with co-workers and managers.

You make employee communications more interactive, improving comms engagement in the process.

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#2. Your engagement metrics are mysterious… or missing entirely

You can’t fix what you can’t measure.

If you don’t know who’s opening your messages, which channels are driving the most engagement, or how comms are actually landing across your workforce, you’re working in the dark. And you’ll struggle to make targeted internal comms improvements.

Modern communication tools give you easy access to reliable internal communications metrics. You can:

• Get real-time data on reach, employee sentiment, employee engagement, and more
• Draw links between your comms performance and company KPIs, like customer experience, employee retention, and business revenue
• Segment your data to shine a spotlight on the departments, teams, and locations where comms aren’t cutting through

With the effective tools for analytics and reporting, you can put data at the center of your internal communications plan. Which means less instinct, more insight — and meaningful comms improvements.

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#3. Everything sounds like it was written by legal

You know the tone. Overly polished, overly cautious, super-jargony corporate speak. The kind of language that makes every internal message feel like you’re wading through a set of terms and conditions.

This type of language is completely forgettable. It’s unlikely to spark interest, engagement, or interaction — particularly with younger generations within your workforce. And it takes longer for even your smartest employees to read.

So is your comms TOV giving more corporate robot than relatable human? Try reading your messages out loud. If it doesn’t feel like something you’d actually say to someone face-to-face, it’s probably way too formal for your internal communication channels.

To fix it, you can humanize your comms in the following ways:

• Use plain language — no long and complicated words, confusing acronyms, or corporate jargon
• Use a conversational tone — writing more or less as you speak
• Break up long blocks of text — this makes messages less overwhelming and easier to scan and read
• Show a bit of personality — empathy, gentle humor, and the odd personal anecdote go a long way

Above all, remember that the role of comms isn’t just to inform employees — it’s to connect with them. And it’s much easier to do that when you sound real and relatable.

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#4. Frontline workers feel left out

Frontline communication is too often an afterthought. And it’s harming the frontline employee experience.

Most legacy internal communication tools were designed for desk-based workers, so they don’t translate to a mobile format. They also require a corporate email address — something many frontline employees simply don’t have.

You can survey your frontline workers to find out what they think of your comms. And — if they’re feeling left out of the company conversation — this is another sure-fire sign your comms strategy needs some TLC.

The golden rule? If it doesn’t work well on mobile, it doesn’t work for everyone.

So in 2025, you need to go beyond paper memos, personal messaging apps, and word-of-mouth information to embrace mobile-first communication tools, suited to frontline workers.

These tools provide an exceptional experience on desktops and smartphones. And they give all employees easy and intuitive access to company comms, culture, and connection.

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#5. Your comms channels are working against you

Got a strategy that starts and ends with email? Or SharePoint? Or — on the flip side — so many channels that no one knows where to look?

Both extremes create issues. A one-channel approach makes it hard to reach everyone. But piling on too many platforms without a clear strategy leads to confusion, noise, and missed messages.

Different employees prefer different communication styles. Gen Z might favor short, social-style updates. Other generations may be happy with email. But when there’s no central system or channel clarity, employees are left asking: “Wait — where was that shared?”

Worse still, your internal communications team ends up unsure where to publish updates, and messages get scattered across tools. The result? Diluted impact, clutter, and poor reach.

The fix? Create a unified company communications hub that serves as a single source of truth and supports a mix of clearly defined channels — with audience segmentation baked in.

That might include:

• Instant messaging for real-time collaboration
• A news feed for top-down updates
• Communities for employee-generated content and co-worker conversation
• A content hub or resource center for evergreen info
• Targeted notifications based on role, location, or department

This structure reinforces important messages, helps employees find what they need, and keeps your comms ecosystem organized, strategic, and effective.

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#6. You’re still treating comms like a service, not a strategy

Your internal comms team deserves a seat at the strategy table. But in many organizations, this still simply isn’t the case.

27% of internal comms professionals surveyed by Gallagher said they lacked leadership buy-in and were left out of decision-making. Many comms teams are still treated like a message delivery service, rather than a strategic partner.

This is one of the biggest comms mistakes you can make. Because when internal communications are involved in corporate strategy from the outset, they can:

• Drive alignment across the entire company
• Improve change communications
• Super-charge company culture
• Connect boardroom and breakroom like never before

With top-level insight and input, your comms team finds it easier to achieve the metrics laid out in your internal comms plan — and achieve metrics relating to wider business performance. We’re talking productivity, employee retention, and employee engagement.

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How does your comms strategy stack up?

If you’ve identified one or more of these internal communications issues, rest assured that you’re not alone — and you’re not stuck.

Every one of these challenges is fixable. In fact, just recognizing the gaps in your strategy is the first step toward building a smarter, more effective communications plan.

What next? Upgrade your internal communications strategy and tools to reflect the needs and expectations of the modern workforce.

A modern comms plan is flexible, human, and data-driven. It supports the sharing of relevant, personalized communications to every member of your workforce. It meets employees where they are — over mobile-first tools and a rich mix of communication channels.

Most of all, an up-to-date strategy recognizes that modern internal comms is not just a service but a vital part of your corporate culture, change initiatives, and employee experience.

‍Blink. And give your internal comms strategy the makeover it needs.

MangoApps is a well-known name in the internal communication and collaboration space, offering an all-in-one platform for employee intranets, communication, and task management. But for many organizations—especially those with deskless or distributed teams—it’s not always the best fit. Whether you're looking for a more intuitive interface, stronger mobile capabilities, or better support for real-time communication, you're not alone in your search.

In this guide, we break down the top 12 MangoApps alternatives to consider in 2025, based on usability, features, employee engagement, and scalability.

What to look for in a MangoApps alternative

Before diving into the list, here are the key factors to consider when evaluating alternatives:

• Mobile-first experience: If your workforce includes frontline or non-desk employees, you’ll need a platform that works seamlessly on mobile devices.
• Ease of use: Platforms with clean interfaces and intuitive navigation drive higher adoption across all levels of the organization.
• Real-time communication: Look for tools that enable instant updates, alerts, and chat, not just static content.‍
• Integration flexibility: Your platform should connect easily with tools like Microsoft 365, Google Workspace, Workday, and HRIS systems.
  
• Employee engagement tools: Polls, surveys, recognition features, and content targeting help drive connection and culture.
  
• Scalability and support: Whether you’re a company of 500 or 50,000, ensure the platform can scale with you—and that help is readily available.
  

Here are the best alternatives to MangoApps in 2025

#1. Blink – The all-in-one employee experience app

Best for: Enterprise organizations that want to streamline communication, drive engagement, and boost productivity.

Blink stands out as the most powerful MangoApps alternative — especially for organizations looking for a modern, mobile-first platform that actually gets used. Unlike traditional intranet tools that sit in the background, Blink puts everything your employees need into one intuitive app: communications, schedules, forms, HR systems, and more. With real-time chat, content targeting, newsfeeds, surveys, and recognition features, Blink doesn’t just inform employees — it activates them.

The platform is designed for engagement, boasting adoption rates of over 80% across industries like retail, healthcare, logistics, and manufacturing. It also integrates effortlessly with tools like Microsoft 365, Workday, UKG, and ADP, making it a true hub for the digital employee experience. Plus, Blink’s admin tools give Internal Comms, HR, and IT full control over what content is delivered to whom — so you’re always reaching the right people with the right message.

For companies tired of legacy platforms that don’t connect with modern workforces, Blink is a clear upgrade.

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#2. Staffbase

Best for: Large enterprises that want to build branded employee apps.

Staffbase specializes in custom-branded employee communication apps, with a strong focus on top-down messaging and internal news delivery. It’s a good fit for enterprises with a strong emphasis on company-wide updates, although some users find its collaboration features limited compared to more integrated platforms.

#3. Unily

Best for: Enterprises seeking a polished intranet with strong SharePoint integration.

Unily delivers a sleek and customizable intranet experience, particularly suited to companies already using Microsoft tools. It shines in content publishing and brand personalization, but may require a significant implementation timeline and budget.

#4. Simpplr

Best for: Companies looking for an intranet focused on content discovery and employee engagement.

Simpplr offers a modern, AI-powered intranet designed to help employees find the information and people they need quickly. Its strengths lie in personalization, integrations, and employee feedback tools, though smaller teams might find it more than they need.

#5. Haiilo

Best for: Social-first communication and employee advocacy.

Haiilo blends internal communication with social sharing, making it a great option for organizations that want to empower employees to become brand ambassadors. It supports news distribution, surveys, and analytics, but collaboration tools are more limited.

#6. LumApps

Best for: Organizations embedded in the Google Workspace ecosystem.

LumApps integrates deeply with Google tools and offers features like personalized news feeds, social communities, and knowledge management. It’s well-suited for content-heavy communication but may not be ideal for frontline teams.

#7. Jive

Best for: Enterprises looking for a community-driven intranet.

Jive is a mature platform known for its collaboration and knowledge-sharing capabilities. It supports employee communities and forums but may feel outdated compared to newer, more agile platforms.

#8. Igloo Software

Best for: Mid-size businesses seeking a flexible digital workplace solution.

Igloo offers pre-built templates, collaboration tools, and strong document management. It’s a solid choice for knowledge workers but lacks the modern mobile experience many organizations now require.

#9. Workvivo

Best for: Organizations prioritizing culture, recognition, and employee social engagement.

Workvivo turns your intranet into a social space where employees feel more connected to their company. Its strength lies in fostering real-time interaction and transparency. Many teams choose it to reinforce culture and encourage engagement beyond standard top-down messaging. It’s engaging and user-friendly, though companies may need to pair it with additional tools for workflows, operations, or integrations.

#10. Happeo

Best for: Google Workspace-centric companies wanting a fast, social intranet.

Happeo blends social features with knowledge sharing and is known for its fast deployment and Google integration. It’s ideal for remote or hybrid teams who need an intranet without the complexity.

#11. Speakap

Best for: Deskless workforce communication, especially in retail and hospitality.

Speakap is built for frontline teams and focuses on secure, real-time updates. It’s easy to use and offers role-based content delivery, though it lacks the depth of features found in all-in-one platforms like Blink.

#12. Interact Software

Best for: Enterprises wanting a structured, content-rich intranet.

Interact offers strong content management, personalization, and search capabilities. It’s geared toward knowledge sharing and compliance-driven industries but may not offer as fluid a mobile experience.

Final thoughts on choosing a MangoApps alternative

If you're searching for a MangoApps alternative that delivers better engagement, faster communication, and a user experience your employees will love, Blink should be at the top of your list. While other platforms have their strengths, Blink combines everything you need — mobile access, real-time updates, integrations, and workforce-wide engagement — into a single platform that scales with your business.

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Why teams choose Blink over MangoApps

MangoApps bundles a lot of tools into one platform, which can mean more complexity to roll out and adopt across a frontline workforce. Blink keeps it simple and mobile-first — no corporate email required — and is used daily by teams at McDonald's, Domino's, and Chick-fil-A. See how Blink compares.

Hi I am Fabien, I moved to London in 2012 from my home country France. I studied Business Management and prior to joining Blink in June 2021, I spent 8 years at Estée Lauder Companies as a Business Analyst.

In 2020, I took on a Software Engineering Bootcamp at General Assembly to start a new career as a Developer. 🚀

At Blink, I am a Full Stack Developer within the Solutions Engineering Team. Day to day, my job is to help our customers getting extra value out of Blink. ⭐️

Some of the projects I work on include building integrations with third party systems our customers use or creating digital forms within the app to replace existing paper processes our customers might have. ✅

I love working at Blink because we enable frontline workers from key sectors, such as healthcare or transport, to feel better connected to their organisation and we help them streamline some of the tasks they have to do on a day to day basis so they can focus on making the world a better a place.

If you want to make a difference, if you like to be challenged, if you are eager to learn and want to be part of an awesome team, Blink is the right place for you! 💙

9 ways to boost employee engagement in manufacturing organizations

The manufacturing industry has an engagement problem. Just 25% of manufacturing employees are engaged at work, making it one of the least engaged occupations in the US.

Employee engagement is the extent to which workers feel satisfied with their jobs and are aligned with organizational values. It also influences how able and willing they are to give 100% to their work. 

So the stat above is worrying. But it also presents an untapped opportunity for forward-thinking firms.

When you improve employee engagement, you create a stronger connection between employee and organization. This leads to better retention, productivity, and business results.

With Deloitte’s 2024 Manufacturing Industry Outlook listing skilled staff shortages as one of the industry’s primary challenges over the coming year, there’s never been a better time to put an employee engagement strategy into action.

Take a look at our ideas for manufacturing employee engagement to swim against the tide, attract additional employees and motivate the ones you already have.  

The importance of employee engagement in manufacturing

It is without question that employee engagement is important to every organization in every industry.

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Engagement has a direct impact on talent acquisition and retention. Staff are less likely to take time off sick and productivity sees a 14% uptick. Happier, more satisfied staff produce better, more cost-effective results for your company.

But in manufacturing, employee engagement can help you to overcome a range of industry-specific challenges. There’s a link between manufacturing employee engagement and all of the following:

• Quality management – engaged employees care more about company goals – they’re more likely to spot and report quality issues
• Safety and risk management – engaged employees pay more attention to the critical comms sent out, which can often include safety and risk management documents. Engaged employees also hold themselves accountable for their impact on the team and work environment, which will lead them to paying more attention to health and safety. 
• Customer experience – there’s a link between employee experience (EX) and customer experience CX) – engaged employees manufacture better products and provide a better service
• Business results – when quality, safety, and CX improve, you improve overall business results – costs go down, sales go up

Key factors influencing employee engagement in manufacturing

If you want to improve the manufacturing employee experience at your organization, you need a strategy. This plan sets out how every part of your company – not just your HR team – is going to work together to improve engagement.

Your strategy should also consider the key factors that affect employee engagement in the manufacturing workplace.  

Communication

Internal communication within a manufacturing organization can be tricky. 

To start, the majority of manufacturing frontline employees don’t have business emails. This creates an initial barrier to cross —of how to even communicate with these workers. 

Then you have teams in the office and on the factory floor, plus a variety of login, language, and time constraints. To give updates on safety protocols and equipment issues, and to share company culture, you need communication channels that deliver the right information to every employee.

The physical work environment

Your workplace should be a safe and comfortable environment for employees. Equipment and protocols have to support the physical wellbeing of workers. And staff need easy-access communication channels so they can report hazards and safety concerns.

Training and development  

Training and development are key in a fast-changing sector like manufacturing. So employees can deliver products to the expected standard. And so you can retain more of your workers by giving them new challenges and a clear career path.

Manufacturing employees are often responsible for repetitive tasks. And it can be hard for them to see how their work fits into the bigger picture. Workplace leaders bring meaning to employee work by recognizing their efforts and sharing company goals and values.  

9 ways to improve employee engagement in manufacturing

Looking to improve employee engagement at your manufacturing firm? The following ideas will help you enhance the employee experience and reap business rewards.

1. Invest in technology

AI, automation, robotics – manufacturing tech is coming on leaps and bounds. But technology doesn’t just improve manufacturing processes. You can use it to boost employee engagement, too.

An employee app like Blink supports easy communication across your organization. As a mobile-first solution, available via smartphone, you can put mandatory reads, new safety protocols, and essential company updates at the fingertips of every employee.

You also bring together the tech tools your teams already use. With next-level integration capabilities, Blink puts information and resources in one easy-access location. You provide a friction-free, user-friendly interface that your employees enjoy using.

Technology streamlines work – and keeps employees in the loop. Just be sure to choose tools suited to both frontline and desk-based workers, and accessible for those with a company email or without. In doing so, you create an equitable working environment and raise the engagement bar for everyone.

2. Open communication

In workplaces that prioritize honesty, personal openness, and mutual respect, workers are 80% more likely to report high emotional wellbeing. Open communication helps keep employees happy.

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You can put the rumor mill out of action and adopt a more open communication style by letting information move freely between all members of your organization:

• Leaders keep employees in the loop, sharing key updates and supporting workers to understand the bigger picture.
• Managers have an open-door policy and regularly connect with their employees, offering feedback, updates, and – crucially – listening to what they have to say, too.
• Workers are encouraged to contribute – they collaborate with each other and feel comfortable raising issues and ideas with decision-makers

So how do you make this kind of communication a reality within your manufacturing organization?

Firstly, you need the right communication channels. These should be suited to your way of working and link every member of the workforce. In a large, modern workplace, a noticeboard crammed with paper memos simply won’t cut it.

Secondly, leaders need to leave egos at the door. Open communication means sometimes hearing things you don’t want to hear. Remember that negative feedback is often more valuable than good as it highlights areas for improvement. And encourage managers to lead by example.

Lastly, bear in mind that open communication can be taught. So train employees in information sharing, active listening, empathy, and teamwork. Teach them which communication channels are the most appropriate – and how often they should be using them. 

3. Translation capabilities

Most manufacturing organizations have a diverse, multinational workforce. And many frontline employees don’t speak English as a first language. So if you’re not already translating company comms, this is a really easy way to boost employee engagement across the board.

Resources, information, and internal communication should be available in the languages your workforce speaks. That way everyone receives the same message and enjoys equal access to information. This also eliminates the bottleneck that managers create, having to be the translator themselves and spending their hours on managing the communication channels that their employees don’t have access to.

For example,The Blink app supports over 100 languages. Contributors can translate posts and resources at the click of a button, making all of your content accessible to everyone on your team, regardless of the language they prefer to use.

With effective, accurate translation, you get everyone on the same page – and include everyone in your company culture.

4. Recognition programs

Recognition makes employees feel valued. When you appreciate and reward employees who go above and beyond, you motivate them and inspire other employees to follow suit.

So when an employee hits a professional or personal milestone, when someone highlights a safety issue before it becomes a hazard, or when a team consistently meets their targets, give them the public recognition they deserve. And encourage co-workers to praise one another, too.

You can give recognition in company meetings, on the blog, or in the newsletter. Or ensure you reach every member of staff with recognition updates by using a digital solution like Blink.

With Blink’s recognition feature, you can post instant, personalized messages to highlight staff achievements. You add a recognition post to the company news feed and start building recognition into your company culture in just a few clicks.

Praise goes a long way. But you may also like to consider perks and prizes. Gift vouchers, an extra paid day’s leave, or a catered team lunch can all incentivize your teams. For manufacturing firm, JFE Shoji Power, sweepstake competition prizes helped them to fill overtime shifts.  

But before you put a reward program into place, survey your staff. Find out what they really want in terms of recognition and reward. That way your recognition program stands to make the most impact.

5. Opportunities for advancement

It’s not just your office-based team who are keen to advance in their careers. 70% of frontline employees have applied for advancement opportunities. But this group doesn’t always get the resources or support they need to move up the career ladder.

When you’re looking to improve employee engagement in a manufacturing organization, allowing all employees to learn and advance within their roles is crucial. It gives employees something to work towards and feel excited about. And it makes them much more invested in doing a good job.

There are lots of things you can do to support career growth.

• Map out clear career goals with employees, offering training and mentor support to help them achieve them
• Give workers more responsibility during the standard work day, encouraging them to take ownership and make decisions where appropriate
• Cross-train and rotate jobs to bring variety to an employee’s workplace experience
• Ensure everyone is aware of training and career opportunities within your organization, highlighting typical career pathways and the perks of promotion

6. Regular, two-way feedback

As we mentioned earlier, open communication is an important part of employee engagement. You can facilitate this type of interaction by providing regular opportunities for two-way feedback.

Regular 1-to-1s between employees and managers help to maintain open lines of communication. These meetings are an opportunity to align goals, resolve conflicts, and identify areas for development.

Crucially, employees get the chance to raise queries and issues, too. They can provide insight into the manufacturing employee experience and any challenges they’re currently facing.

Just remember, this type of interaction needs to take place regularly, not just once or twice a year. To build trusting, open relationships, you need to build this type of communication into every single week.

That means managers spending time on the factory floor, seeing for themselves what excites, challenges, and frustrates workers. It means creating impromptu feedback opportunities. And it means using digital solutions to make feedback and communication easy, even when managers and workers aren’t based in the same location.

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7. Create a safe environment

The manufacturing industry in the US has some of the highest rates of occupational injury and illness. But you don’t get high rates of manufacturing employee engagement unless staff feel safe at work.

When employees feel safe:

• They can focus on their work
• They feel a greater sense of morale
• They feel valued and supported
• They trust in workplace leadership

Prioritize workplace safety and you also create a virtuous circle. Safe environments lead to better employee engagement. And engaged employees help to improve workplace safety going forward. There are 70% fewer safety incidents in the most engaged workplace environments than there are in the least.

Leaders and managers should regularly reassess the safety performance of equipment and protective wear. Careful plant design can help to mitigate safety risks, while clear risk assessment and safety protocols help workers identify and rectify issues before they lead to a safety incident.

But workplace safety isn’t just about having the right equipment and protocols. It’s about fostering a company culture with safety at its core.

To do this, you need psychological safety in addition to physical safety. This is where people feel safe voicing their opinions because they’re not worried about being judged, blamed, or punished.

Give employees a sense of psychological safety – and the right communication tools – and they’ll be more likely to report safety issues. Digital tools, rather than pen and paper methods, help safety information to travel both ways, reaching decision-makers and factory floor workers quickly.

8. Invest in training and onboarding

Manufacturing processes are prone to change. Employees need to keep their knowledge of tech and equipment, as well as their skills, up-to-date. This helps to create a safe environment for everyone working on the manufacturing team. And it boosts employee engagement, too.

Research from 2023 reveals that:

• 71% of manufacturing employees say that training and development is important to them in their work life
• 35% say they aren’t getting the quality of training and development they expect
• 28% said they would leave their employer soon because of poor training and skills development

Onboarding is not to be overlooked either. When new hires start working for a company, there’s lots to learn. Safety protocols. How to use equipment. Company values. Who they can turn to for feedback and support.  

Some organizations, lacking manpower, don’t put enough time and effort into onboarding. But this is where you lay the foundations of employee experience. And it can make or break an employee’s engagement with your firm.  

You can maximize onboarding benefits without spreading their staff too thin, with the help of a digital onboarding process.

Employees access guides, rules, and resources via the company portal. They can refer back to resources as and when they need them. It’s also easy for your teams to update resources with the most up-to-date information.

Managers and co-workers can then supplement this online learning with face-to-face input ensuring a positive experience for new employees.

9. Implement employee surveys

You can never really be sure how your staff are feeling unless you ask. So before you implement an employee engagement strategy for your manufacturing organization, it makes sense to conduct surveys.

As well as listening to employee concerns during manager 1-to-1s, surveys allow employees to give feedback on specific aspects of their role and on what they feel could be better within the organization.

Follow up with a regular schedule of surveys and you build a complete picture of the employee experience:

• Annual surveys give you insight into employee engagement progress
• Quick and easy pulse surveys give you an up-to-the-minute snapshot of employee sentiment
• Lifecycle surveys help you understand the challenges facing employees at each stage in their journey

To get feedback from as many employees as possible, you need to communicate openly. Tell employees about the insights your surveys have uncovered. And share your plan for acting upon their feedback as well as any results.

By engaging employees in every stage of the feedback process, they’re much more likely to respond next time you send out a survey request.  

You’ve read the tips. Now get some real-life inspiration! Aggregate Industries has already put these employee engagement tips into action. Find out how this manufacturing firm improved digital engagement across their frontline with Blink. Watch the webinar now.

In conclusion

In manufacturing, employee engagement can be transformational. When you improve the employee experience, you improve product quality, workplace safety, and customer service. You also find it easier to attract and retain staff in a tough labor market.

In an engaged workplace, information flows between all members of your workforce. Work is more meaningful thanks to clear company values and a sense of the bigger picture. Employees are empowered to do their best work, every day.

Getting to this point may feel like a challenge, particularly if you haven’t given much thought to employee engagement up to this point. But it’s a lot easier to make engagement improvements when you harness the power of technology.

With the help of a mobile-first employee app, you connect every employee, from your HQ office to the factory floor, regardless of their access to a company email or not. You can conduct surveys, give recognition, and provide easy-access training resources. You can translate information into a variety of languages.

Get an employee app on your team and you’ll find it easy to reach and engage every member of staff, whatever their preferred language and whatever their role.

Twenty years ago, I was advising the government on transport. Our North Star was this: how do we get people out of cars, and onto public transport? We worked hard and made several huge breakthroughs. Public transport in the UK thrived and up until recently, was the mode of choice for many.

But over the past few months, things have changed – drastically so. Two decades of progress has been effectively undone in a matter of months. The government has actively discouraged people from using public transport. That’s never happened before, although I understand that it was necessary.

So: where do we go from here?

Covid-19 has had a devastating impact on the transport industry and its frontline workers. And it’s not over. We have a long road ahead, with many challenges looming.

Even so, I’m optimistic. Here's why.

The arguments for public transport are as strong as ever

Let me own up to my biggest fear first: an increase in car ownership. At the moment, many people are apprehensive about, or scared of, using public transport. That may make them rely more on their cars.

When you’ve got a car, you’ve got an enclosed space. You don't have to sit next to anyone. It's one of the reasons car shares hasn’t taken off. People don't like letting others into their personal space. Covid-19 has exacerbated all this. It might lead families without cars to buy one, or go from one to two-car households.

That might not sound like a big deal. But there's a direct correlation: as car ownership rises, bus passenger numbers fall. Or, put that in perspective: for every new car on Britain’s roads, there’s 365 fewer bus journeys per year.

My goal has always been to achieve a modal shift towards public transport. I've been working with governments for many years to make this happen. That momentum has now ground to a halt. Will that change be permanent?

I don’t think so. The argument for public transport – economic and environmental – remain strong. They will only get stronger. One pivotal reason is climate change. At the beginning of 2020, that conversation was at the heart of public consciousness. Once again, circumstances have sidelined that conversation, but it's more urgent than ever.

The facts remain: the car is an inefficient user of roads, it's wasteful, it's polluting.

But here's what gives me hope. During lockdown, many people have experienced good quality, clean air. Many of them for the first time ever. That's huge. That's compelling.

We caught a glimpse of what a life with less pollution could be like. A live demonstration of a world with less traffic and fewer planes. That’s something most of us want to hang on to; without losing the thrill and energy of vibrant, busy cities.

What's holding us back is public perception. Many people see buses as a main polluter, causing congestion and reducing air quality.

That's not true. One new bus produces less pollution than one new car. That's despite the fact that they can carry 50 times as many passengers, by the way. In fact, buses are a key part of the solution for clean air and sustainability.

What we need to do is shift ingrained mindsets and change misperceptions.

Even after disaster, people adjust

Covid-19 poses an extreme threat. But we have dealt with – and recovered from – extreme threats before.

Take the London bombings in 2005. We lost 35 people; it was all over the television. It was terrifying. People's lack of confidence in public transport was lower then than it is now. Even so, Transport for London got their systems running again the very next day.

Or take 9/11. One of the worst horrors of anyone's lifetime. Remember how nervous were people about flying? But the next day, thousands of planes still took off. Today, aviation has a fantastic track record of keeping people safe.

We've mitigated the risks associated with terror attacks as much as possible. But you'd need to be a fool to say that that terrorist threat has gone away completely.

We don’t know when, or if, Covid-19 will completely go away. We can never eliminate risk. But we can learn to live with new danger.

We adjusted to airport security measures. And we will adjust to facemasks and social distancing.

Human beings are born to adapt.

It will take time, of course. Some people will be nervous for the foreseeable future. But long-term, people’s behaviour will normalize again. Patterns of patronage will return. All the evidence shows this is what happens after a crisis.

We need a marketing exercise. To gradually build up public trust, to reassure passengers it's safe. A way of reassuring people about risk, hygiene, temperature checks and general safety.

Our key workers are resilient

Being a bus driver is one of the toughest jobs in the UK, especially in a busy city.As a driver in London, you have to navigate the busy streets, the traffic; and at the same time, you have to keep people safe, give directions, take their fares.

It's a demanding job at the best of times. Along came COVID-19, and bus drivers were even more exposed than healthcare professionals. Thirty-three of them died in the UK. And all the while they were delivering NHS staff and other key workers to their jobs. The role they play is enormous.

We should be clapping for our bus drivers.

We don't know what their job will look like when all this is over. But I have trust in the resilience of our key workers, and in their capacity to adapt.

One of the economic fears in this respect is about a potential increase in autonomous vehicles. I do expect those to play a big role in the future of transport. In the past year, the number of autonomous car trips was no more than a few thousand.

But there have been hundreds of millions of autonomous train journeys every day. Half of all trains in Asia are autonomous, and we're starting to see autonomous buses come to the fore. There are five different tests in European cities later this year. This looks like it will be an area of big growth.

But won’t that mean job losses for frontline workers?

I don’t think so. In my view, we can approach the issue of driverless vehicles in two ways.

We can say that we're not going to change people's jobs despite the fact that we've got new technologies. Then we will lose bus drivers in the long-term. That would be the wrong way.

Or, we can use technology to enhance people’s jobs. Frontline workers’ roles could shift to become more customer service-orientated. Our workers could be there as ambassadors, communicating with passengers. In the case of an emergency, they could mingle with customers, make sure they're okay. This could herald a new era for public transport, an 'excellent customer service phase'.

We've already seen the potential firsthand. If you've got a lively happy bus driver, the whole experience changes. But at the moment, it's difficult to achieve that. If we move towards an autonomous world, we could recruit more of the right people.

There could be a different mindset, a different approach, a different energy to it. We could reproduce the customer care that people expect in restaurants and shops.

So the role of frontline workers will change, but the prevalence of jobs won’t. Our frontline workers will be as relevant ever.

We can build strong collaborations

To produce a much better product, we need the help of our customers. When it comes to the bus system in particular, we tend not to know what our customers think or want. We don't communicate with them, or not enough.

We want to get to know our customers better. Learn about what matters to them, communicate better with the people who rely on us. Drop them text messages. “Sorry, I'm hacked off, we couldn't produce reliable journeys because of these roadblocks.” Reward them, thank them for their loyalty. That would mean learning about best practice in customer care.

We also want to form closer partnerships with the unions, local authorities and the highways authority. We need to get to know the local politician who's in charge of road space allocation well. To deliver, you need strong relationships like that.

We need to broaden our vision and build robust connections. With our customers, with relevant authorities.Look at best practice in other industries, think bigger, and focus on core competencies. Nail the areas that matter most, no matter the line of work.

That’s my vision for the frontline of the future, and that’s why I’m optimistic.

With a focus on communication, marketing and customer service, we can make the changes we need. Not just to recover – to thrive. It won't happen by itself; we need to set the right priorities and make the right decisions.

But we can do it. The future is bright.