Keeping connected while expanding
Revo Fitness is an Australian gym with a mission to make fitness affordable and accessible to everyone. They have one simple and straightforward membership with no lock in contracts, open 24/7 and only $9.69 per week.
Revo Fitness in numbers
400
employees
97%
active users
27
gyms
The challenge: a lack of consistent communication
Revo Fitness partnered with Blink in 2018 to accelerate its growth across Australia. When Revo was smaller, it had a Facebook group to interact with team members across the business. However, as the company grew “it was no longer professional, and we needed a platform to make our own - we don’t want our team having to use Facebook to communicate while at work,” said Revo Chief Strategy Officer, Dain Moreton.
Revo had reached a size where it needed to share consistent and clear information to all 400+ employees. Dain and his team spent time listening to the problems staff were facing, and identified the need for:
Enabling new starters to have all the information required on day one in one place
Easy access to business information including business employment policies, procedure guidelines and reporting documents
Effective ways to reach and engage with new staff
Dain Moreton, Chief Strategy Officer · Revo Fitness
The Solution: reaching 95% of the workforce at the touch of a button
EWFM introduced Blink’s frontline engagement app in the summer of 2020, with the aim of driving ESG goals. With 81% active users, Blink helped the company transform the way it connects, engages and shares ideas internally to increase engagement across the business.
Here’s how they did it:
Raising awareness: the company used Blink’s Feed - a personalized information feed for every frontline worker - to share critical communications and updates around Community Days.
Driving behavioral change: Blink’s secure Chat allowed teams to interact in real-time, from 1-on-1 conversations to wider group collaboration.Enabling inclusive and forward-thinking leadership: EWFM leveraged Blink’s Directory to allow staff to quickly find and connect with colleagues across the business. Additionally, this enabled and encouraged leaders to be visible and accessible.
George Lilley, Managing Director · Eric Wright Facilities Management
The Impact: supporting various communities
George shares two ESG projects where EWFM saw Blink help drive immediate impact.
1) The Fylde Sand Dunes project in Lancashire required volunteers to use recycled Christmas Trees to improve sea defenses; by sending out a message on Blink’s Feed, they had eight volunteers by the next morning.
2) Another example involved MacMillan Cancer Support fundraising. One of the employees used Blink to share that she was shaving her head for a cancer charity, and seeking sponsorship. She was able to raise £2,500, match-funded by the company.
3) Blink has enabled EWFM’s leaders to drive positive change across the business through key ESG initiatives, enabling these important projects to reach and impact frontline workers for the first time.
The solution: driving three key strategies
Consistent communications
By using Blink’s Feed - a personalized news feed for every frontline worker - the team was able to deliver critical communications at scale.
“Anyone can flick a message at their fingertips allowing for stronger connectivity and communication across the organization” (Dain Moreton).
Growth and expansion
The team at Revo used Blink’s Hub - a centralized and secure frontline environment where digital forms, policies, safety guidelines and other relevant documents are stored - to provide new starters with all the right tools, resources and information to be efficient from day one.
Efficiency
Revo uses Blink’s Hub to also manage workflows and increase efficiency, as it allows easy frontline access to other business software, such as Zendesk and TypeForm for sending out surveys.
This also included merchandise orders through Shopify: “I can go onto Blink, fill out the purchase form and that would go straight into Shopify and we can pick, pack and ship out the order,” says Dain.
Dain Moreton, Chief Strategy Officer · Revo Fitness
The impact: achieving national expansion
By enabling an efficient and successful nationwide expansion, Blink has become a core part of Revo’s culture:
“We rolled it out at the right time to build a culture of using Blink and engrain it early on in the business,” said Dain.
Today, Dain is confident that Blink will support the continuation of Revo’s national expansion.
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