The challenge: increasing participation with ESG initiatives
Today, an increasing number of businesses recognize the importance of ESG (Environmental, Social and Governance) initiatives as part of their growth plans and employee engagement is essential to deliver social value – the ‘S’ component.
EWFM is among this group of forward-looking corporations, seeing in ESG not only the opportunity for external reputation management, but the chance to build stronger relationships with its workforce. In a recent survey, 93% of employees who said that their company was making a strong positive impact in this world were planning to stay in their jobs.
The Eric Wright Charitable Trust ultimately owns EWFM and this creates a unique internal culture that supports investment in the Community. The Group introduced the notion of Community Days well in advance of other organizations, but George Lilley, Managing Director at EWFM, found that employee participation was low.
On investigation, he found that the reason behind this low uptake was a lack of multi-directional conversations between key stakeholders and staff. George reported that most communications were top-down and tended to be emails ‘To All’. These emails would reach only 60% of the workforce, and it was difficult to know who was reading and consuming the content within them.
George and his team decided to fully leverage Blink to improve employee engagement in Community activities.