7 benefits of switching to unified communications (and UCaaS)

Why ditching the PDF could be the best thing your comms team ever does

The dreaded PDF.

A multi-page document posted on the company intranet. No summary. No design flair. And zero chance everyone will actually read the thing — especially if you have any number of frontline employees. 

Dense blocks of text feel uninspiring and overwhelming in a world where real-time news, multimedia content, and bite-sized morsels of information are now the norm.

So why are so many internal communication messages still stuck in 2005?

“Please see the attached document” may have worked once upon a time. But for today’s workforce — used to scrolling and skimming — this kind of internal communication simply doesn’t cut it.

Let’s take a look at why static comms still linger — and how to move beyond them to deliver social-style communications your workforce will love.

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The PDF problem — and why it persists

Overreliance on PDFs is a tell-tale sign that your internal comms strategy needs a makeover. While the PDF was once the preferred format for read-only updates, in 2025, it’s something of a relic.

Here’s why:

• It’s slow, clunky, and hard to read (especially on mobile). Ever tried to read a PDF on a smartphone screen? It’s a miserable experience. Pinching. Zooming. Scrolling from side to side. Endless downloads clogging up your device storage. Even on desktop, downloading a PDF is a process. And reading lots of long-winded text requires a lot of time and concentration — neither of which is easy to come by in the middle of a busy work day.
  
  
• It doesn’t engage employees. People don’t tend to consume information in document form these days. They prefer feeds, stories, swipes, and reactions. They don’t read studiously through a text. They expect key messages to jump out at them. And PDFs definitely don’t meet the 8-second comms rule — they consistently fail to grab and hold employee attention.
  
  
• There’s no way to measure impact. PDFs are a one-way street. You send it out and hope it lands — but you never really know. Sure, you can track email metrics like open rates. But you can’t be sure that employees are actually reading the attached doc from beginning to end. It's hard to get a good sense of employee feedback. So you have lots of unanswered questions. Who read it? Did you grab their attention? Did they understand the information shared?

The charge sheet is pretty conclusive. PDFs aren’t fit for a modern communication strategy. And they’re especially frustrating for frontline workers. So why are some companies still using them?

It often comes down to habit — and a feeling that PDFs are an “official” form of communication. Some organizations have always done comms this way and no one has challenged the process yet.

Workplace tech is sometimes also to blame. Many legacy tools still default to static formats. So it’s easier to create a PDF than to explore modern internal communication channels.

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What “modern comms” actually looks like

Modern comms are dynamic, snackable, and social. They split an extended message (that would once have been presented as a PDF) into smaller, bite-sized morsels that are easy — and even fun! —to digest.

If you’re itching to ditch the document in favor of something that meets your audiences where they are, you’ll need help from all the following:

• News-feed-style content. Just like LinkedIn or Instagram, your company updates should flow like a content feed. Think attention-grabbing headlines, snappy captions, and plenty of images.
  
  
• Short-form video. The most popular form of content in recent years, short-form video deserves a place within your internal communication strategy. A quick 60-second vertical video from your CEO will make a much bigger impact than a 4-page memo.
  
  
• Real-time updates, not quarterly announcements. Because you share rolling company news with your workforce, there’s no need for lengthy quarterly updates. You can make your messages short and snappy, so it’s easy for employees to engage with them during a busy work day.
  
  
• Comments, likes, and quick polls to boost interaction. Top-down business communication is out. Two-way communication is in. Modern comms gives employees the chance to like, share, and comment on content — and even respond to polls — so they’re always part of the company conversation.

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Benefits of a modern internal comms strategy

Creating Insta-worthy internal comms isn’t about replacing PDFs with pretty pictures or chasing the latest comms trends. It’s about improving internal communication, meeting employees where they are, and delivering real business value.

Here’s what a modern internal communications strategy can do for your business.

Better reach, better recall

When messages are delivered in an engaging and accessible format, employees remember them. They’re also more likely to be hanging out on your internal comms channels in the first place, so reach improves too.

Faster adoption of updates

Need to roll out a new process? Launch a policy update? Shift a deadline?

Because modern comms are more likely to land, employees see and understand what’s happening within the workplace. Everyone pulls in the same direction, and behavior change and adoption of new policies get easier. 

More authentic connection to your workforce

Today’s workforce craves transparency and authenticity. They want to hear from leaders who sound like real people. And they want to see what their peers are up to, too.

Modern comms make that happen. It gives leaders a way to show up in a relatable way — via short-form videos, comments, and emojis. It gives employees space to voice their own perspectives and connect with one another.

A stronger sense of culture

With video, images, graphics, and interactive internal content, it’s easy to showcase company culture — and help employees feel part of it too.

Recognizing wins. Sparking conversation. Sharing behind-the-scenes moments. Modern comms is great at all of the above. So you make employees feel seen, celebrated, and part of something bigger. You create a shared sense of community — something a PDF could never do.

Measurable results

Unlike a PDF delivered via email, it’s easy to track the impact of modern comms delivered over a modern comms platform.

You can view analytics that tell you how many people are logging in, liking, clicking, and responding. You get the insight you need to hone your internal communication plan and double down on the content your workforce likes best.

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Practical shifts you can make now

The best internal communication tools give you everything you need to deliver a modern comms strategy. But if you’re not ready for a total platform overhaul, there are still things you can do to modernize your employee communications.

Start small and build momentum with the following ideas.

Turn long-form PDFs into bite-sized posts

Break that 6-page deck into a series of short news feed posts. Lead with a headline. Include a key takeaway. Add a graphic or visual. End with a call to action. Use bullet points, simple language, and short paragraphs that make it easy for employees to digest content on the go.

Introduce Stories and visual formats for leadership comms

Video is even easier to consume than short-form text — and it’s great for employee engagement too. A quick Story from your CEO or a candid photo from a site visit helps to humanize your leadership and build trust with employees.

Encourage employee-generated content

Employees are often experts in social media-style comms. And with the right guardrails in place, an internal creator culture can work wonders for your modern comms strategy. Give people a way to share their wins, co-worker shoutouts, and day-in-the-life content — and your feed will be filled with authentic, culture-building content, sure to engage your workforce. 

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Ready to put your PDFs out to pasture?

PDFs had their moment. They were useful when all we knew were static, desktop-based systems. But — in 2025 — they’re no longer an effective way to share information with your workforce.

Your people are busy. They’re mobile. They’re social media savvy. Frontline employees, in particular, need mobile-first comms that fit seamlessly into a jam-packed work day. If you want their attention and their trust, you have to meet all employees where they are, with content that actually connects.

That means rethinking formats, making your messages more fun and engaging — and producing content that feels less like a boring homework assignment. So bring in visuals. Spark a dialogue. And make life easy for employees with short, snappy snippets of content.

So next time you’re about to hit “Save as PDF,” pause. Could it be a feed post? A 30-second video? A quick poll? If the answer’s yes — skip the static doc and go modern. Your employees (and their attention spans) will thank you. Blink makes it easy.

‍Blink. And give your people the modern comms employee experience they deserve.

Meet our event marketing expert, Amelia!

Amelia has spent the last two years bringing energy, creativity, and a spark of marketing magic to Blink’s Boston office. As a Senior Marketing Associate, she’s helped shape our presence at events across the US, from high-profile conferences to intimate dinners — and even found time to turn our beloved mascot, Blinkie, into plush toys and Legos.

We sat down with Amelia to talk about what brought her to Blink, the milestones she’s proud of, and what makes the culture in Boston so special.

1. What is your role at Blink?

I am the Senior Marketing Associate at Blink and am based out of the Boston office. I have been here a little over two years.

2. What initially attracted you to join Blink?

I’ve always been drawn to the fast-paced, creative energy of tech startups, and when my former colleague Courtney Hayes joined Blink, she couldn’t stop talking about the mission, the buzz around the product, and how great the team was. That instantly piqued my interest.

At the time, I was still early in my career and looking for a place where I could grow — and Blink offered that in a really exciting way. It felt like a no-brainer. Once I learned more about the technology and how it was solving real problems for frontline teams, I knew I wanted to be part of it.

3. What's a project you are proud of during your time at Blink?

Because I run our events in the US, no two days ever look the same. Every event — whether it’s a major conference, a global webinar, or an intimate dinner — comes with its own unique set of challenges and rewards, so it’s hard to pick just one project. But I’m incredibly proud of how we’ve grown our event presence over the last couple of years. People now expect to see Blink at major industry shows, and they expect us to bring a level of excitement and creativity — and we’ve been delivering on that. From how we look to the quality of conversations we’re having, it’s been a huge leap forward.

On another note, I also somehow became a toy manufacturer on the side! Over the past year, I’ve worked with third-party partners to bring our mascot Blinkie to life as both plush toys and Legos. It’s been a long but fun process, from design to production, and now that they’re in our hands, it’s incredibly rewarding. They’re playful and memorable, and they bring so much joy to our customers, prospects, and the whole Blink team.

4. How would you describe the company culture at Blink in three words?

Supportive, upbeat, and collaborative.

The Boston office has such a special vibe. Everyone genuinely supports one another, no matter their title or role. We help each other grow, hold one another to high standards, and always find ways to bring energy and fun into the day. That kind of culture makes it easy to stay motivated and feel confident in the work you’re doing.

5. What's one thing you're excited about for the future of Blink?

Definitely our global growth. It’s exciting to see new customers coming on board — whether they’re small teams or massive enterprises. Even in just the few years we’ve been in the US market, we’ve seen incredible momentum. Every new logo is a reminder that there’s a real need for what we’re building.

I’m especially excited to see where we go in industries like EMS and retail. We’ve already made an impact, and I think there’s still so much opportunity. Some of the brands we’ve signed recently weren’t even on my radar when I first joined — and now they’re some of our biggest wins. It makes the next few years feel full of possibility.

6. Can you tell us about a recent initiative or program launched at Blink that you found particularly exciting?

I’m really excited about the new voice and video feature we launched. I’m someone who sends voice notes all the time and prefers face-to-face conversations, so this update felt like it was made for people like me. It’s not just convenient, it adds a whole new dimension to how people communicate on Blink. Sometimes a message just doesn’t capture tone or emotion the right way, and this makes interactions feel more human and real. I think it’s going to be a game-changer for our customers.

7. Why do you work for Blink?

The product, the mission, and the people. Blink is solving a real need connecting frontline workers who have been left out of digital transformation. That in itself is meaningful work. But what makes it special is the people behind it. Everyone here is passionate about the mission and genuinely wants to make a difference. 

There was actually a moment early on in my first year, during an all-hands meeting. Sean gave a really inspiring update about our progress, and I remember looking around the Boston office and seeing how proud people were. That was when it really hit me that I was part of something important.

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The frontline industry is currently facing more challenges than most when it comes to empowering staff.  

The Great Resignation, toxic leadership and the rise of “Quiet Quitting” led to a frontline feeling overworked and undervalued. Today, frontline employees need to feel more supported, confident and empowered in their roles.

And there is hope. Slowly but surely, companies are beginning to realize the importance of empowering their frontline employees. And as more organizations come to see the value of Diversity & Inclusion (DE&I), the frontline sector is starting to transform. Workers are beginning to feel appreciated again, and they are finally able to do their jobs with pride. 

But only if their leaders take charge.

So, how can you better empower frontline employees? What does employee empowerment even mean, anyway? And how does this affect your frontline workers specifically?

Read on to learn everything you need to know about empowering your frontline team, from what frontline empowerment really is, to why it matters and how you can implement it. With the right tools and empowerment strategies in place, your frontline can be more engaged, productive, and empowered than ever before!

Key challenges faced by frontline employees

80% of the global workforce already performs physical or deskless work. In order to keep things running smoothly for the majority of the  global workforce, those on the frontline need to be able to rely on a few things. 

Unfortunately, many of them are currently facing challenges that are making their jobs more difficult than they should be.

• Pay increases have not kept up with inflation: This means that those on the frontline are struggling to make ends meet, and it can be hard to keep morale high when you're not being rewarded for your hard work.
• The frontline are often passed over for opportunities their desked peers are given: This can make it harder for them to advance in their careers and stay motivated or productive on the job, which has led to frustration, disillusionment, and the rise of the Great Resignation.
• If treated like desk-based workers, the frontline can't succeed: Deskless employees need to be given the necessary tools and training to perform their jobs well, as well as access to technology that improves communication and collaboration. Without it, companies will continue to see a lack of productivity and engagement among their workforce.
• Lack of leadership enablement: Leadership needs to let go and resist the urge to try and fix all problems themselves. They need to trust that mid-level managers have the ability to train and support the frontline. When a problem occurs, leaders need to equip managers with the right tools to overcome frontline challenges.  
• Lack of frontline engagement: Without two-way communications, it is more difficult for leaders to make the frontline want to engage. As such, they are struggling to build trust and confidence with their teams. The truth is, if you're good to the frontline, they'll be good to your bottom line. You need to show your frontline you care to earn their engagement.
• No ambassadors: Without frontline ambassadors, there's no way to drive good will, reputation and sales. Frontline employees are the face of your company. If they love their jobs, they'll naturally want to spread the word about what you do.

Because of these industry challenges, many frontline employees have been left unhappy, unmotivated, and leaving companies faster than you can say quiet-quitting.

Today , leaders are facing a limited workforce. Because of this labor shortage, they are looking for more effective ways to reach higher levels of productivity, employee retention and ultimately, success.

What does frontline empowerment mean? 

So what actually is frontline empowerment? What's the substance behind the hype?

At its core, frontline empowerment is about giving your frontline workers the freedom and authority to make decisions and take valuable action on their own. This means providing them with all the resources, information, training, and tools they need to succeed at their jobs.

Of course, empowering your frontline won't happen overnight - it takes time and effort. But by introducing the notion of 'doing more with less', using effective employee tools to drive change and productivity, and committing to ongoing communication and training, you can create a successful and sustainable culture of empowerment that will benefit everyone involved.

Why empowering the frontline is so important

Did you know that almost all (90% of) organizations say success depends on empowering frontline employees to make decisions in the moment?

With a culture of empowerment in place, those on the frontline can bridge the gap between management and the rank-and-file, allowing them to collaborate more effectively and achieve higher levels of engagement. This in turn boosts engagement across your entire workforce, creating a culture where everyone feels valued and motivated to succeed.

Additionally,  there's no lack of research to back the frontline empowerment trend. A 2020 Harvard Business Review Analytic Services survey gathered the insights of 464 business executives across an array of industries.The findings were clear: organizations empowering their frontline employees are seeing an array of benefits, and those who are not are falling behind. 

Here are a few reasons why frontline empowerment is vital to your corporate culture and overall company success:

1. Cultivating a sense of belonging to retain the best talent

"The vast majority of deskless workers (97%) report that they would stay in their current roles if their conditions improved. Such conditions go beyond a pay rise, meaning that HR needs to offer deskless workers the same opportunities as their deskbound counterparts."

This means prioritizing your team's mental health, giving them the right technology and resources they need to thrive and investing in their engagement and empowerment to create a true sense of belonging. In order to retain the best talent and build a strong, engaged workforce, empowering your frontline is essential.

It helps to create a collaborative culture where everyone feels like an integral part of the team. This kind of environment reduces turnover rates and builds up a strong sense of camaraderie that drives long-term success for your organization.

2. Improving frontline engagement and morale

Empowered frontline employees are engaged frontline employees. An engaged frontline workforce means better employee morale and cohesion between your frontline teams. 

By empowering the frontline, you are also giving them the authority to make decisions on their own and take action in real-time - something that is vital when dealing with fast-paced, dynamic business environments. In turn, this continuous flow of engagement not only keeps everyone motivated and engaged, but it also creates more transparency and trust between management and those on the frontline.

With engagement as a natural part of your organizational culture, you can also expect to see improved productivity,  performance and results from your frontline teams. On top of this, a disengaged employee costs around 34% of their annual salary, meaning that strong engagement can actually have a direct positive impact on your bottom line.

3. Satisfied staff leads to satisfied customers 

Frontline workers are the first point of call between your organization and your customers, yet they remain an afterthought in many digital workplaces. This causes a lack of motivation in workers and a disconnect from the wider workforce – and their customers.

Simply put: when you empower frontline staff, you improve customer satisfaction.

Customer feedback, whether positive or negative, is extremely valuable to any business. And in order to get that feedback, you need your frontline employees, who are interacting with customers on a daily basis, to feel empowered and engaged to take action.

By giving the right tools and resources to your frontline teams, as well as giving them autonomy over how they do their jobs, you can facilitate better interactions with customers and improve overall customer satisfaction levels.

How to introduce, implement and sustain frontline empowerment

While HR trends state a range of strategies on the horizon for the frontline in 2023, including implementing mobile-first self-service enterprise software, increasing career opportunities and improving working conditions, one thing is clear. HR will drastically increase investment in its deskless workers over the coming months and years.

So how can you keep up with the trend? How can you introduce, implement and sustain frontline empowerment within your organization? Here are our eight top tips:

1. Start a frontline management flywheel to drive success 

As leaders looking to empower their frontline, it's vital to define the standard you want to achieve. Defining this level of performance will help you set a standard to aspire to. A frontline management flywheel - defined by small management wins that accumulate over time to drive overall business growth - can help you map out how to start, implement and sustain successful empowerment initiatives.

Some core components of a frontline management flywheel include setting clear goals, aligning the right resources behind those goals, measuring progress and scaling success as you go.

2. Provide the right training for each level of worker

Ongoing and engaging training is key when it comes to empowering the frontline. This means making sure that your deskless workers have access to the right training programs and resources to be successful in their jobs, as well as investing in regular management training for those at the top of your organization.

For deskless workers, this means providing virtual or on-the-job training, as well as investing in coaching and mentoring programs that can help them to grow. For management-level employees, this means providing opportunities for professional development or leadership training.

3. Give them decision making abilities 

In order for frontline empowerment initiatives to be successful, it's important that your frontline workers are equipped to make important decisions on the spot. Providing them with the right tools, resources and training can help them lead effectively, and empower them to make quick decisions when needed.

Equipping frontline managers to lead, make important decisions with confidence and empower their teams to do the same will help to drive better results for your organization as a whole.

One great example of this is Salutem's SELF initiatives - giving employees opportunities to be part of important decisions by empowering them with a Salutem Employee Listening Forum facilitated by the Blink employee app – an intuitive, two-way, all-in-one solution to employee communications.

4. Provide the right tools and technology

With 52% of frontline workers claiming they would leave their job over tech tools, it’s clear to see the impact that the right employee technology and digital employee experience can have on a company.

Empowering the frontline is not just about giving them more autonomy in their roles – it's also about giving them the right tools, training and resources they need to be successful in these roles.

By investing in key employee technology platforms, you can equip your frontline teams with what they need to do their jobs more efficiently and effectively, to reach better performance and results.

This might include employee scheduling software, communication and collaboration tools, or even data analytics software that can help deskless workers make more informed decisions on their own. 

5. Get and give regular feedback

As with any other important initiative in your organization, empowering the frontline requires a commitment from leadership. This means that as a leader, it's important to get regular feedback on how these initiatives are going, as well as giving your frontline managers and employees the opportunity to provide their own feedback about how you can continue to grow and improve their employee experience.

By making a commitment to getting and giving regular feedback, you can stay on top of the changes and challenges that come with empowering your frontline team, and continue to make meaningful improvements along the way.

6. Have a thorough onboarding process

At Blink, we recently held a five-day hackathon where our conversations highlighted that onboarding processes are not only key to a successful retention strategy at our company but also for many of the large organizations that we work with.

Your onboarding process is where your employees get their first impression of what it's like to work at your organization. And so, it's important that this experience is a positive one, and that your deskless workers are set up for success right from the start. Unfortunately, only 12% of employees feel strongly that their organization does a great job onboarding new people.

This might include providing ongoing training and support during onboarding, or making sure that all of the necessary tools, including employee experience tools, and resources are available, accessible and set up from day one.

Blink's Hub - a centralized and secure frontline environment where digital forms, policies, safety guidelines and other relevant documents are stored - allows frontline organizations to store private and secure information that are shareable by teams. These allow frontline workers to access relevant documentation (training, e-learning materials, videos) to accelerate their onboarding process.

Blink's Directory also allows users to know who's doing what and in what team, making onboarding a whole lot smoother for leadership, too.

7. Recognize and reward hard work

To empower your frontline team and create a sense of autonomy and ownership, it's essential to recognize their hard work and reward them accordingly. You can think about offering the right mix of rewards, recognition and incentives that can motivate them. 

Why? Well, 36% of employees say lack of recognition is the top reason to leave their job, while

more than 40% of employees feel that being recognized often means they put more energy into their work.

Addressing this will require regular performance reviews, incentive programs or even creative rewards such as Kudos, personalized gift cards or experiences that can motivate your frontline team to continue doing their best work.

How Blink can help you empower your frontline

Employee Surveys

With Blink's Employee Surveys, you can regularly pulse check your frontline to get a consistent sense of what's going on for your workforce. By gathering reliable, real-time data you can ensure you're doing what's right before it's too late. By maximizing the right initiatives, HR leaders are able to encourage getting and giving regular feedback.

Feed

Create a sense of belonging using Blink's Feed. The Feed opens up multi-directional conversations allowing the frontline to share thoughts and feedback through polls, sentiment through reactions, likes and comments. With Feed, you're able to create a culture of constant improvement, and encourage your frontline to continue putting their feedback forward.

Employee Recognition 

Blink's Recognition feature allows anyone in the company to recognize hard work and achievements, as well as spread positive word of mouth about their team members. By giving your frontline team the opportunity to recognize each other's work, and by providing regular recognition programs and incentives, you will empower your employees.

Blink Champions

Without team members championing your empowerment initiatives, it can be hard to get them off the ground. As such, Blink Champions are the cornerstone of a successful launch for your next frontline empowerment initiative. The role of a Blink Champions includes:

• Working with other Champions to ensure the launch is a success
• Raising awareness of Blink and encouraging others to use the app
• Being active in the Feed
• Educating teams on how to use the app
• Being an advocate for Blink.

Hear from Brittany Schlacter, Communications Specialist and Blink Champion at The Rapid:

https://www.youtube.com/embed/pbi0QDbucpY

Final Thoughts

The race is on for frontline leaders to empower their workers. And fortunately, frontline leaders know this is needed and are ready to take the necessary steps to make it happen.

We've highlighted some of the ways that you can empower your frontline team, including investing in your digital transformation efforts, recognising and rewarding hard work, and using Employee Surveys to gather and act on feedback.

By implementing some of these initiatives, you can create a sense of autonomy and ownership among your employees, driving productivity and growth in your organization.

To unlock frontline empowerment to its highest potential, consider investing in the Blink employee app. With tools like Employee Recognition, Hub, Feed and a dedicated champion team, you'll be able to empower your frontline employees in no time!

What makes him awesome?

Ben epitomizes the value of “genuine.” He consistently demonstrates good character and looks out for the safety and wellbeing of everyone around him. His easygoing nature and technical ability make him a great leader and a core member of the operational team.

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How does Blink help in his role?

Blink helps in delivering safety-critical documentation to the RSW workgroup.

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What does he want to do next?

Continue driving excellence in training and ORAs standards.

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Nominated by: Joel Farrell, Rail Operations Manager

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What makes him awesome?

I would like to nominate Mark following his heroic and kind-hearted behavior that recently saved a young girl’s life.

Mark pulled into the bus stand when a colleague approached him and alerted him to a young girl who had been found on the floor in a state. Mark approached the girl, and she told him she  was considering ending her life.

Mark brought her back to the bus in a warm, safe space and he asked her about what happened — the girl believed she was drugged and the culprit had stolen her rucksack with her personal belongings inside. Mark called the paramedics and he waited with her for two hours as he spoke to her and calmed her down until she fell asleep on the bus. He monitored her every 5-10 minutes to check that she was breathing and wasn’t in danger. When the paramedics came, he took them up the road to try to search for her bag but sadly to no avail.

Thanks to Mark’s selflessness and fatherly instinct, he saved her and brought her to safety in the hands of the paramedics. Mark deserves to be thanked and recognized for this act, and should know the huge impact he has had on this girl’s life.

How has Blink helped in his role?

Mark is very active in the community and he always takes part in events, which he finds through the app.

Nominated by: Mollie Pye, Site Operations Manager

Satnavs. Facial recognition. The Cloud. FinTech.

We slip words like these into conversations with ease. New technology has become part of our bread-and-butter vocabulary, without quotation (or question) marks.

Healthtech, on the other hand – that feels a bit more niche. Or it did, until Covid-19 made us sit up and pay attention. 

24 months into the pandemic, nobody needs a lecture on the importance of healthtech; it’s staring us in the face. But health tech didn’t emerge on-the-fly in response to the Covid crisis. It’s been around for a long time.

And it’s big business. In 2017, Forbes valued the digital healthcare industry at an astounding $25 billion globally. They believe that number will skyrocket above $379 billion by 2024. 

We all know that healthtech helps predict the spread of diseases, track pandemic outbreaks, and contain them. But there are other new developments in the future of healthcare that will change the way we live.

What is healthtech?

Right now, healthtech (also known as digital health) is the fastest-growing verticle in healthcare. It refers to any product or service that's enabled, or revolutionized by, technology. So far, so Sci-Fi. But healthtech is all around us already...

Wearables

Yep, you’ve already got this one. Fitness trackers (like FitBits) are health wearables. We like knowing we've put in my 10.000 steps. But other types of knowledge about what’s happening in our bodies can be more vital. For some people, it’s their heart rate; for others, their blood pressure, or their oxygen supply. 

Continuously measuring these things makes a huge difference for people with chronic conditions. And these wearables don’t just make the invisible visible; they also act as a kind of coach. They empower wearers to become active participants in managing their health condition. Immediate feedback from a wearable can change habits; habits can change health; and health saves lives. 

Wearables are particularly relevant in the time of Covid-19. But they will continue to be so well beyond it, as part of a bigger drive towards preventative or pro-active health care. 

3D-printed prototypes

3D-printing technology still sounds far-fetched. But it’s here, and it’s a quiet revolution in healthcare. Technology like this can create everything from personalized prosthetics to bio-tissues and blood vessels, at a fraction of the past cost. It transforms organ transplants and tissue repair. It can even produce realistic skin grafts for burn victims. 

In 2020, researchers at the Rensselaer Polytechnic Institute in Troy, New York, managed to develop a method for printing 3D-print living skin, along with blood vessels.

Blockchain for electronic healthcare records

Blockchain and the future of healthcare? Not obvious at first. But think of electronic health records, and how important it is to keep those accurate and safe. 

Blockchain technology can play a key role in ensuring that medical records are 100% accurate. It also makes them significantly harder to hack. Conflicting information is automatically detected, thanks to a decentralised network of computers. And blockchain not only helps prevent data breaches; it also cuts costs. 

So it’s no wonder that many health and pharmaceutical companies are investing in blockchain technology.  A recent report put the blockchain health market at $890.5 million by 2023.

Artificial Intelligence

Artificial Intelligence (AI) is a key driver in health tech. We already see it in chatbots and virtual health assistants that act as diagnostic tools, and even as therapists. 

But the real power of AI becomes clear in areas like precision medicine. In the past, many cancer patients received cookie-cutter treatments with high failure rates. Because of AI, we now have more personalised treatments, based on individual genetics and lifestyle factors, amongst other things.

AI also plays a big role in the discovery of new drugs and the development of vaccines. That’s a Bigger Deal Than Ever Before in the Covid pandemic. 

And finally, two of the things AI is exceptionally good at is Pattern Recognition and optical character recognition. That means it can analyse large amounts of cancer images that help recognise and diagnose cancer. One famous example of this is Google’s DeepMind, which created an AI for breast cancer analysis. The algorithm outperformed human radiologists on pre-selected data sets to identify breast cancer, on average by 11.5%.

The market value of AI for future of healthcare worldwide? $34 billion by 2025.

VR/AR

Most of us are already familiar with this technology. Immersing yourself in a simulated environment is fun. But it can also be a therapeutic tool. For instance, VR environments help train people to deal with mental health triggers safely. Post-Traumatic Stress Disorder (PTSD), Bipolar Disorder. Covid-related Stress and Anxiety are now being treated this way.

The training potential of VR is – well, awesome. Take surgeons, for instance. A recent Harvard Business Review study showed that VR-trained surgeons had a 230% boost in their overall performance.

Compared to their traditionally-trained counterparts, they were both faster and more accurate. At Case Western Reserve University, students learn via a VR-based HoloAnatomy app. This offers detailed and precise experience without the need for real bodies.

Top 4 emerging healthtech trends for 2022

In light of the Covid pandemic and rapid growth in remote work, safeguarding your workers has become a mandatory part of doing business. This means you’re now also looked upon to bring in measures like: 

By making these types of smart technologies accessible to your workforce, you can give way to improved safety standards and early alerts that reduce the risk of contagious threats. Keep track of these trends to keep your employees safe in 2022 and beyond.

identify opportunities to leverage them for your organization going forward. 

Virtual care and remote medicine are on the rise

You drive to the doctor. You sit in a waiting area for ages until your name's called. When your appointment finally happens, it's a few questions, a prescription, and you're sent on your way. You wonder why you spent so long commuting for a matter of minutes.

Sound familiar?

That's why virtual care is replacing minor in-person appointments. The past two years have further accelerated this trend, leading to an increase in virtual visits or telephone consultations. 

According to a recent McKinsey study, the number of people using telehealth rose from 11 to 46% during the pandemic. It further predicts that telehealth would account for $250 billion — 20% of the US healthcare spending in near future.

Virtual care not only reduces the risk of spreading contagious diseases but allows healthcare professionals to fit more consultations into their daily schedules. This is a vital factor for highly populated nations facing a shortage of medical professionals, such as India and China.   

Genomics and gene editing lead to further breakthroughs 

Before you get all excited — no, we haven’t figured out how a spider’s bite can turn a normal kid into spiderman.

But the good news is that there've been significant breakthroughs in gene editing, accelerating the development of different types of "precision medicine."

This means drugs can be tailored to the genetic profile of each patient, enhancing their effectiveness and minimizing side effects.

Precision medicine is already used in many ways, one of which is 'lab on a chip' — a technology that allows fast detection of Covid. It’s a hand-held device that can detect if someone is infected with better accuracy than conventional signals such as fever and coughing. So, it can go a long way in getting our lives back to normal. 

Data and AI drives shift to fairer healthcare insurance and coverage 

With all the strain that the coronavirus pandemic has put on our healthcare resources, you’d think it must have grown the bottom line too. Surprisingly, that’s not the case. In the US, healthcare revenues fell by 50%  as patients avoided surgeries and hospitals. 

But the silver lining in midst of all this is the revelation that people are willing to share their personal data when it’s a matter of their health. This is evident from how much people have engaged with track-and-trace systems. 

The more data people share with health services, mobile apps, and online systems powered by AI, the more accurate picture healthcare providers will have of their well-being, along with a sense of when they should intervene. Not just that, it helps healthcare providers forecast the most efficient way to deliver their services.  

This also matters from a financial perspective because other entities such as insurance companies can use advanced predictive technologies to measure risk and set premiums more accurately. 

AI, IoT, and Smart Cities improve our ability to detect and respond to future outbreaks 

If the pandemic has taught us anything, it’s that we were embarrassingly unprepared to deal with an outbreak. And we should have a collective, predetermined strategy if something similar happens in the future.

A key part of this strategy is the concept of “Smart Cities," powered by artificial intelligence (AI) and the internet of things (IoT). According to Statista, global revenue from smart city projects is estimated to reach $129 billion in 2021. 

The idea of a smart city is based on incorporating digital connectivity and data-driven decision-making at our respective locations. And its applications extend to many areas such as: 

• Energy distribution
• Public transportation networks
• Refuse collection
• Environmental health initiatives

It’s not just the organizations that are becoming health-care oriented, but also city planners and municipal authorities. These government bodies are now allocating resources to develop technologies that can help us predict, detect and prevent pandemics. 

Another major focus is environmental health. Tech-driven initiatives are being put in place to reduce air pollution and build resilience to the effects of climate change, including the rise in sea level and temperature..

Conclusion

Even if most of your workers are remote, don’t think for a second that your health concerns are over. They now require even more attention because you don’t have the luxury of regular, face-to-face contact. It’ll be hard for you to tell when your employees are burning the candle at both ends. So you still need to support the mental health of employees as they perform their duties in the field, or from home. 

That’s where the healthcare technology trends we outlined can help. There are several health apps available for professionals to monitor physical activity, practice meditation, set reminders for breaks, water and exercise, and so on. 

The only way to avoid setbacks that can take you by surprise is to stay on top of the latest trends and innovations. The faster you can respond to relevant changes in your industry, the better for your organization.