Don't do this
Do this instead
Long, jargon-heavy paragraphs
Short sentences with the key point first
Bury the action at the bottom
BLUF — Bottom Line Up Front
Generic "team" greetings
Address the audience by role or location
One long block of text
Headings, bullets, and white space
Multiple actions in one message
One message, one action
Platform
Best for
Starting price
Blink
Frontline knowledge hub + comms
Custom pricing
Notion
Flexible team wikis
From $8 / user / month
Confluence
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From $5.16 / user / month
Guru
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Slab
Modern team handbooks
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Bloomfire
Searchable enterprise knowledge
From $10 / user / month